D3.1 Communication & Stakeholder Engagement Plan

BlueBRIDGE – 675680

www.bluebridge-vres.eu

Project Acronym

BlueBRIDGE

Project Title

Building Research environments for fostering Innovation, Decision making, Governance and Education to support Blue growth

Project Number

675680

Deliverable Title

Communication & Stakeholder Engagement Plan

Deliverable No.

D3.1

Delivery Date

January 2016

Authors

Sara Garavelli, Alex Muscella, Niccolò Zazzeri

BlueBRIDGE receives funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 675680



DOCUMENT INFORMATION PROJECT Project Acronym

BlueBRIDGE

Project Title

Building Research environments for fostering Innovation, Decision making, Governance and Education to support Blue growth

Project Start

1st September 2015

Project Duration

30 months

Funding

FP7-INFRASTRUCTURES-2011-2

Grant Agreement No.

675680 DOCUMENT

Deliverable No.

D3.1

Deliverable Title

Communication & Stakeholder Engagement Plan

Contractual Delivery Date

January 2016

Actual Delivery Date

March 2016

Author(s)

Sara Garavelli (TRUST-IT), Alex Muscella (TRUST-IT), Niccolò Zazzeri (TRUSTIT)

Editor(s)

Sara Garavelli (TRUST-IT)

Reviewer(s)

Leonardo Candela (CNR)

Contributor(s)

Ghislaine Abbassi (CLS), Gerasimos Antzoulatos (I2S), Charalampos Dimitrakopoulos (CITE), Jean-Yves Lebras (CLS), Jessica Michel (ERCIM), Terhi Minkkinen (ICES), Philippe Monbet (PMBret), Nadia Nardi (ENG), Eleni Petra (UOA), Kostas Seferis (I2S), Anais Turpault (PMBret), Yannis Tzitzikas (FORTH)

Work Package No.

WP3

Work Package Title

Communication, Stakeholder Engagement and Knowledge transfer

Work Package Leader

TRUST-IT

Work Package Participants

CITE, CNR, FAO, I2S, PMBret, UOA

Distribution

Public

Nature

Report

Version / Revision

1.0

Draft / Final

Final

Total No. Pages (including cover) Keywords

66 Communication; Stakeholder engagement; Tools

D3.1 Communication & Stakeholder Engagement Plan

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DISCLAIMER BlueBRIDGE (675680) is a Research and Innovation Action (RIA) co-funded by the European Commission under the Horizon 2020 research and innovation programme The goal of BlueBRIDGE, Building Research environments for fostering Innovation, Decision making, Governance and Education to support Blue growth, is to support capacity building in interdisciplinary research communities actively involved in increasing the scientific knowledge of the marine environment, its living resources, and its economy with the aim of providing a better ground for informed advice to competent authorities and to enlarge the spectrum of growth opportunities as addressed by the Blue Growth societal challenge. This document contains information on BlueBRIDGE core activities, findings and outcomes and it may also contain contributions from distinguished experts who contribute as BlueBRIDGE Board members. Any reference to content in this document should clearly indicate the authors, source, organisation and publication date. The document has been produced with the funding of the European Commission. The content of this publication is the sole responsibility of the BlueBRIDGE Consortium and its experts, and it cannot be considered to reflect the views of the European Commission. The authors of this document have taken any available measure in order for its content to be accurate, consistent and lawful. However, neither the project consortium as a whole nor the individual partners that implicitly or explicitly participated the creation and publication of this document hold any sort of responsibility that might occur as a result of using its content. The European Union (EU) was established in accordance with the Treaty on the European Union (Maastricht). There are currently 27 member states of the European Union. It is based on the European Communities and the member states’ cooperation in the fields of Common Foreign and Security Policy and Justice and Home Affairs. The five main institutions of the European Union are the European Parliament, the Council of Ministers, the European Commission, the Court of Justice, and the Court of Auditors (http://europa.eu.int/). Copyright © The BlueBRIDGE Consortium 2015. See http://www.bluebridge-vres.eu for details on the copyright holders. For more information on the project, its partners and contributors please see http://www.i-marine.eu/. You are permitted to copy and distribute verbatim copies of this document containing this copyright notice, but modifying this document is not allowed. You are permitted to copy this document in whole or in part into other documents if you attach the following reference to the copied elements: “Copyright © The BlueBRIDGE Consortium 2015.” The information contained in this document represents the views of the BlueBRIDGE Consortium as of the date they are published. The BlueBRIDGE Consortium does not guarantee that any information contained herein is error-free, or up to date. THE BlueBRIDGE CONSORTIUM MAKES NO WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, BY PUBLISHING THIS DOCUMENT.


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GLOSSARY ABBREVIATION

DEFINITION

CITE

Communication & Information Technologies Experts anonymos etaireia symvouleftikon kai anaptyxiakon ypiresion

CLS

Collecte Localisation Satellites SA

CNR

Consiglio Nazionale della Ricerche (National Research Council of Italy)

CoP EAB EC ERCIM ENG FAO FORTH

Community of Practice External Advisory Board European Commission European Research Consortium for Informatics and Mathematics Engineering – Ingegneria Informatica Spa Food and Agriculture Organization of the United Nations Foundation for research and technology Hellas

GRID Arendal I2S ICES IRD KPI MoU PMBret TRUST-IT UOA VRE

Stiftelsen GRID Arendal Olokliromena Pliroforiaka Sistimata International Council for the Exploration of the Sea Institut de Recherche pour le Developpement Key Performance Indicator Memorandum of Understanding Association Pole Mer Bretagne Trust-IT Services University of Athens Virtual Research Environment


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TABLE OF CONTENT DOCUMENT INFORMATION ......................................................................................................... 2 DISCLAIMER ................................................................................................................................ 3 GLOSSARY ................................................................................................................................... 4 TABLE OF CONTENT ..................................................................................................................... 5 DELIVERABLE SUMMARY ............................................................................................................. 7 EXECUTIVE SUMMARY ................................................................................................................. 8 1

Communication & stakeholder engagement strategy ......................................................... 12 1.1 1.2 1.3 1.4

Main Goals ............................................................................................................................... 12 The Approach ........................................................................................................................... 13 Resources ................................................................................................................................. 15 BlueBRIDGE & iMarine ............................................................................................................. 15

2

The key components of the BlueBRIDGE offer .................................................................... 17

3

Stakeholder analysis ........................................................................................................... 20 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13

Research Institutes & Universities ............................................................................................ 21 International Fisheries Organisations ....................................................................................... 22 Small and medium enterprises (SMEs) ...................................................................................... 24 Resource Providers ................................................................................................................... 24 Industry .................................................................................................................................... 26 Policy & Funding Bodies ........................................................................................................... 26 Governments & National Agencies ........................................................................................... 27 Initiatives working in the Blue Growth & e-infrastructure domains .......................................... 27 Bureau and portal of statistics .................................................................................................. 29 Small local fisheries communites .............................................................................................. 30 Non governmental organisations .............................................................................................. 30 Press & media .......................................................................................................................... 31 General public .......................................................................................................................... 31

4

Target engagement activites ............................................................................................... 32

5

Horizontal Communication tools & channels ...................................................................... 39 5.1 5.2

Communication tools ............................................................................................................... 39 Communication channels ......................................................................................................... 40

6

Measuring impact and monitoring the activites .................................................................. 53

7

Communication & stakeholder engagement timeline (M6-M15) ......................................... 56

8

Conclusions ........................................................................................................................ 58

Appendix A. BlueBRIDGE Service Cards ...................................................................................... 59 8.1 8.2

Stock Assessment VRE .............................................................................................................. 59 Global Record of Stocks and Fisheries VRE ................................................................................ 60


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BlueBRIDGE – 675680 www.bluebridge-vres.eu 8.3 Performance evaluation in aquaculture VRE ............................................................................. 61 8.4 Strategic Investment Analysis VRE ............................................................................................ 62 8.5 Aquaculture Atlas Generation & Protected Area Impact Maps VREs ......................................... 63 8.6 Knowledge Bridging VRE ........................................................................................................... 64

REFERENCES .............................................................................................................................. 66


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DELIVERABLE SUMMARY This document describes the BlueBRIDGE communication and stakeholder engagement strategy and plan. It presents the outline of the stakeholders targeted by BlueBRIDGE, defining different potential levels of engagement and the different communication tools and channels that will be adopted. Detailed key performance indicators (KPIs) and metrics are also provided to monitor the effectiveness of the plan.


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EXECUTIVE SUMMARY The purpose of work package 3 — Communication, Stakeholder Engagement and Knowledge transfer — is to raise awareness of the BlueBRIDGE project and outcomes and ensure uptake of BlueBRIDGE tools and services among key stakeholders. To achieve this overarching objective, an effective and efficient communication and stakeholder engagement strategy must be defined. This document is the first version of two Communication and Stakeholder Engagement plans (the second iteration is due by M15, November 2016). In month 30 (February 2018) a report of the outcomes of the two previous plans will be delivered. The strategy plan covers the full project duration and is built to achieve the following six specific objectives: 1. Raising awareness of BlueBRIDGE results & its offer among key stakeholders; 2. Creating an international, multi-disciplinary community interested in BlueBRIDGE and in the uptake of its services; 3. Building strategic alliances in Europe and globally; 4. Training users on the usage and the benefits of the BlueBRIDGE solutions for uptake; 5. Creating best practices for BlueBRIDGE knowledge transfer; 6. Educating stakeholders on the different challenges surrounding BlueBRIDGE and the impact they could have on the society at large. For each objective, a specific communication and stakeholder engagement plan is defined. It is described in the following table. Specific objectives Objective 1: Raising awareness of BlueBRIDGE results & its offer among key stakeholders

Objective 2: Creating an international, multidisciplinary community interested in BlueBRIDGE and in the uptake of its services

Macro - Activities • Establishment of a consolidated BlueBRIDGE branding identity that is easily recognisable and further exploitable after the end of the project; • Identification of the BlueBRIDGE stakeholders; • Assessment of the needs of potential end-users through surveys; • Creation of target communication messages and value propositions able to stimulate the interest of the users in the BlueBRIDGE solutions; • Selection of the most appropriate communication tools to effectively promote the BlueBRIDGE solutions (e.g. website, best practices, fliers, presentations at events, etc.); • Dissemination of timely information on how BlueBRIDGE can contribute to address existing challenges in the Blue Growth sector and how its scientific and technical developments can innovate the e-infrastructures landscape (e.g. via scientific papers and articles on scientific journals, etc.); • Selection of the most appropriate press and media channels (e.g. online journals, sector specific newsletters, etc.) that can help convey the right messages to the right target; • Measurement of the impact of the promotion and communication activities performed. • Identification of the BlueBRIDGE stakeholders; • Creation of target communication messages and value propositions able to stimulate the interest in the BlueBRIDGE outcomes and services; • Selection of the most appropriate communication tools to engage them (e.g. newsletters, email marketing campaigns, social networks, organisations of virtual and face to face events, etc.); • Exploitation of the partner & Advisory Board members network to involve new communities;


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Objective 3: Building strategic alliances in Europe and globally

Objective 4: Training users on the usage and the benefits of the BlueBRIDGE solutions Objective 5: Creating best practices for BlueBRIDGE knowledge transfer

Objective 6: Educating stakeholders on the different challenges surrounding BlueBRIDGE and the impact they could have on the society at large


• Collection of feedback on the BlueBRIDGE services; • Measurement of the impact of the engagement activities performed (e.g. measurement of the increase of the community) and collection of feedback. • Identification of the relevant national, regional, European and International initiatives and projects; • Understanding of their offer/objectives; • Exploring collaboration opportunities (dissemination goals, training goals, resource sharing, BlueBRIDGE solutions adoption); • Synergies consolidation (MoUs, joint events, cross dissemination activities); • Measurement of the impact of the promotion and communication activities performed. • Creation of training material to distribute at relevant events and online; • Organization of dedicated f2f and virtual (webinars) training workshops with the aim of enabling uptake of BlueBRIDGE services and of collecting interest and training requirements of end-users on the project solutions. • Collection of information through partner and user targeted interviews; • Production of best practices related to how BlueBRIDGE services can meet the needs of target stakeholders and on how their usage can have a socio economic impact (e.g. the knowledge generated via the stock assessment VRE can help policy makers to take decisions about fishery policies in a quicker and more accurate way); • Generation of a practical guide to establish a generic methodology to transfer how replicate the implementation of BlueBRIDGE solutions in different context and reach out new potential user community. • Writing sector specific articles; • Generating news pieces and reports to disseminate through the BlueBRIDGE communication channels; • Collecting latest updates on the topics addressed by BlueBRIDGE from third parties providers and disseminate to the BlueBRIDGE community; • Analysing the impact of BlueBRIDGE in different domains.

All the activities will be performed keeping well in mind the different target stakeholders, first and foremost research institutes and universities together with international fisheries organisations and small and medium enterprises (SMEs), but also many other stakeholders operating in three main different domains: Blue Growth, e-infrastructures & ICT sector and science at large. The plan also details what messages BlueBRIDGE will convey for each target group, what specific communication tools and channels will be used and how the overall strategy will be monitored and measured. Finally, an overall plan that covers the period from Month 6 (February 2016) up to 15 (November 2016), when the next iteration of the plan is due, is provided as summarized below: Month M6, February 2016

M7, March 2016

Activities • BlueBRIDGE article for the ERCIM newsletter • Article on how BlueBRIDGE will enhance food web models • Update of the BlueBRIDGE Website: service pages • Generation of the BlueBRIDGE general ppt • Social media updates • 1 interview (EwE) • Creation of a targeted flier for aquaculture • Preparation of dissemination material for the EAB meeting • Promotion of WP8 training • Online survey to collect feedback on the BlueBRIDGE services • Promotion of BlueBRIDGE at the Ocean B2B event • EAB meeting


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M8, April 2016

M9, May 2016

M10, June 2016

M11, July 2016

M12, August 2017

M13, September 2016

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

• • • •


News on the main outcomes of the EAB meeting Monthly newsletter Video on the usage of BlueBRIDGE infrastructure for SeaDataNet Creation of a targeted flier for Blue Skills Website updates Social media updates 1 interview (CNR researcher) Promotion of the EU maritime Day workshop Creation of a BlueBRIDGE use case Promotion of BlueBRIDGE at the FIRMS meeting Promotion of BlueBRIDGE towards the agriculture & space communities Monthly newsletter Social media updates Website updates Creation of a targeted flier for stock assessment Animated Video BlueBRIDGE for aquaculture 1 interview (EAB expert) Promotion of the EU Maritime Day workshop & EGI Training programme & collection of training material Best practices methodology Creation of a BlueBRIDGE use case Article: What skills do you need to create a VRE? Monthly newsletter MS10 Stakeholder Engagement Workshops & post event reports Social media updates Website updates EU Maritime Day event Creation of a targeted flier for researchers 1 interview (ICES) Collection of training material Best practices collection Creation of a BlueBRIDGE use case Press release of the EU Maritime Community Workshop Monthly newsletter Creation of a targeted flier for SMEs MS12 eTraining web section & Training programme delivery Social media updates Creation of a BlueBRIDGE use case Article: Bridging data providers & technologies – what are the benefits? Monthly newsletter Social media updates Promotion of WP8 Training Creation of a BlueBRIDGE use case nd Promotion of BlueBRIDGE at the COFI 32 session Monthly newsletter Animated Video BlueBRIDGE for researchers D3.2: Best Practices Interim Report: This deliverable documents the draft set of best practices identified within the four pillars of BlueBRIDGE and the analysis of the expected benefits. Social media updates Creation of a BlueBRIDGE use case Monthly newsletter Social media updates


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M14, October 2016

M15, November 2016

• • • • • • • •

• •

• •


Promotion of WP8 training Promotion of the training event at the Sea Tech Week Creation of the BlueBRIDGE use case booklet Promotion of BlueBRIDGE at the ICES conference Monthly newsletter Social media updates F2f training event at the Sea Tech Week D3.3: Training & Knowledge Transfer Interim Report: This deliverable reports on the outcomes of the local f2f workshops, the courses foreseen in WP8 and an overview of all training material developed. 1 webinar D3.4: Communication & Stakeholder Engagement: Interim Report - This deliverable reports on outcomes of all communication, dissemination and stakeholder engagement activities performed between M1 and M15. It also includes a short update of the communication and stakeholder engagement plan for the remaining months. Monthly newsletter Social media updates

Clearly, due to the dynamic nature of communication and to the rapidly evolving scenario of Blue Growth and e-infrastructures, the communication and stakeholder engagement plan is going to be a “living document”, an aspect to which the Communication Leader Trust-IT will commit before producing the second release of the plan, foreseen for Month 15.


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BlueBRIDGE – 675680 1 COMMUNICATION & STAKEHOLDER ENGAGEMENT STRATEGY 1.1


MAIN GOALS

The BlueBRIDGE communication & stakeholder engagement strategy is aimed at maximising the visibility and awareness of the BlueBRIDGE project and outcomes and ensuring uptake of BlueBRIDGE tools and services among key stakeholders. In addition, the strategy will also contribute to educating diverse communities on Blue Growth’s existing challenges, impact on society at large and environment ecosystems, as well as on the innovative concepts of Virtual Research Environments (VREs) and the benefits they can bring to different stakeholders, including the scientific and technological innovation they bring to the science landscape. The specific objectives of the entire communication and stakeholder engagement strategy is summarized in Table 1. Specific communication & stakeholder engagement objectives Objective 1: Raising awareness of BlueBRIDGE results & its offer among key stakeholders Disseminating timely information on the BlueBRIDGE project results and its offer to key stakeholders via appropriate online/offline communication tools and making the BlueBRIDGE offer and related benefits understandable to different target groups. Highlighting how the BlueBRIDGE results can play a role in different domains (e.g. Blue Growth, e-infrastructures domain). Objective 2: Creating an international, multi-disciplinary community interested in BlueBRIDGE and in the uptake of its services Building an international, multi-disciplinary community interested in BlueBRIDGE and in the uptake of its services to set the basis for the BlueBRIDGE services and its underlying infrastructure sustainability. The community will include stakeholders belonging to the Blue Growth sector, the e-infrastructures and scientific domains and also to other pertinent domains. Objective 3: Building strategic alliances in Europe and globally Establishing strategic alliances with national, regional, European and international initiatives and projects will maximize the knowledge transfer in terms of community needs and requirements, exchange of best practices, etc. and will increase the awareness of the market and of the solutions adopted by other communities therefore maximizing the capitalization on previous investments by re-using existing resources. Building alliances will be also useful to position BlueBRIDGE solutions on the market and in the einfrastructure field. Objective 4: Training users on the usage and the benefits of the BlueBRIDGE solutions for uptake Building new skills related to the usage of the BlueBRIDGE solutions and technologies to contribute to the growth of communities. Users in this way will directly benefit from the usage of the service and will be able to act as knowledge transfer multipliers towards new users. Delivering a skills-oriented programme of training in conjunction with innovation clusters. Objective 5: Creating best practices for BlueBRIDGE knowledge transfer Creating best practices with a dual aim: to showcase the benefits of adopting the BlueBRIDGE solutions to target stakeholders and to provide a practical guide to streamline and facilitate the implementation and re-use of the existing solutions.


Keywords BlueBRIDGE outcomes promotion, BlueBRIDGE dissemination, Awareness Creation

Stakeholder engagement, Community Building, Multidisciplinary Community

Strategic alliances & collaboration, Re-use of existing solutions, BlueBRIDGE positioning

Stakeholder Education, User Training

Stakeholder Education, Knowledge Transfer, Best Practices, Replicability, Multiplier Effect

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Objective 6: Educating stakeholders on the different challenges surrounding BlueBRIDGE Stakeholder Education, and the impact they could have on the society at large Societal impact, New Creating awareness of the main challenges surrounding BlueBRIDGE in different domains skills (e.g. Blue Growth, e-infrastructures, fisheries reporting frameworks like FishFrame or FLUX, etc.) to understand what impact will have the solutions provided by BlueBRIDGE on the domains and society at large. Creating new skills. Table 1: BlueBRIDGE communication & stakeholder engagement plan specific objectives.

Achieving all the above mentioned objectives means contributing to the achievement of the overall BlueBRIDGE project objectives. In particular, this will contribute to the success indicator related to the overall number of scientists exploiting the VREs on a regular basis that is planned to be 1500 by the end of the project. 1.2

THE APPROACH

The SMART (specific, measurable, achievable, realistic, targeted and timed) approach is at the basis of the communication and stakeholder engagement strategy that is put in place by BlueBRIDGE. The SMART approach is selected because it gives criteria for setting up proper objectives: • Specific: A specific goal has a much greater chance of being accomplished than a general goal as better identifies the six “W” questions: Who is involved? What do we want to accomplish? Where and by when? What are the requirements and constraints and Why (the specific reasons, purpose or benefits of accomplishing the goal). A clear example is Objective 2 below: Creating an international, multidisciplinary community interested in BlueBRIDGE and in the uptake of its services where the target audience is well defined as well as the final goal. • Measurable: Key Performance Indicators (KPIs) ensure a continuous monitoring of the effectiveness and impact of the strategy. BlueBRIDGE KPIs related with communication and stakeholder engagement (summarized in Sec. 6) will be updated on a monthly base and discussed during the Project Executive Committee to be able to put in place appropriate corrective measures, if needed. The updated Communication & Stakeholder Engagement Plan in November 2016 will report on progress made and adjust the KPIs as deemed necessary. • Achievable – Specific goals have been elaborated on the bases of the skills and competences of the BlueBRIDGE consortium therefore they should be realistically achievable. • Realistic – KPIs on the activities to perform have been defined on a basis of the effort available in the project. This makes them realistic and achievable. • Targeted and timed – All the goals and related activities have precise and defined deadlines that are aligned and matched with the project overall Gantt. See Sec. 7 for the timeline characterising the activity up to November 2016. To achieve all the objectives mentioned in Sec. 1.1, a set of activities will be performed during the project lifetime. The table below gives a high-level overview of the macro activity plan that will be performed for each objective. Specific objectives Objective 1: Raising awareness of BlueBRIDGE results & its offer among key stakeholders

Macro – Activity Plan • Establishment of a consolidated BlueBRIDGE branding identity that is easily recognisable and further exploitable after the end of the project; • Identification of the BlueBRIDGE stakeholders; • Assessment of the needs of potential end-users through surveys; • Creation of target communication messages and value propositions able to stimulate the interest of the users in the BlueBRIDGE solutions; • Selection of the most appropriate communication tools to effectively promote the BlueBRIDGE solutions (e.g. website, best practices, fliers, presentations at events, etc.);


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Objective 2: Creating an international, multidisciplinary community interested in BlueBRIDGE and in the uptake of its services

Objective 3: Building strategic alliances in Europe and globally

Objective 4: Training users on the usage and the benefits of the BlueBRIDGE solutions Objective 5: Creating best practices for BlueBRIDGE knowledge transfer

Objective 6: Educating stakeholders on the different challenges surrounding BlueBRIDGE and the impact they could have on the society at large


• Dissemination of timely information on how BlueBRIDGE can contribute to address existing challenges in the Blue Growth sector and how its scientific and technical developments can innovate the e-infrastructures landscape (e.g. via scientific papers and articles on scientific journals, etc.); • Selection of the most appropriate press and media channels (e.g. online journals, sector specific newsletters, etc.) that can help convey the right messages to the right target; • Measurement of the impact of the promotion and communication activities performed. • Identification of the BlueBRIDGE stakeholders; • Creation of target communication messages and value propositions able to stimulate the interest in the BlueBRIDGE outcomes and services; • Selection of the most appropriate communication tools to engage them (e.g. newsletters, email marketing campaigns, social networks, organisations of virtual and face to face events, etc.); • Exploitation of the partner & Advisory Board members network to involve new communities; • Collection of feedback on the BlueBRIDGE services; • Measurement of the impact of the engagement activities performed (e.g. measurement of the increase of the community) and collection of feedback. • Identification of the relevant national, regional, European and International initiatives and projects; • Understanding of their offer/objectives; • Exploring collaboration opportunities (dissemination goals, training goals, resource sharing, BlueBRIDGE solutions adoption); • Synergies consolidation (MoUs, joint events, cross dissemination activities); • Measurement of the impact of the promotion and communication activities performed. • Creation of training material to distribute at relevant events and online; • Organization of dedicated f2f and virtual (webinars) training workshops with the aim of enabling uptake of BlueBRIDGE services and of collecting interest and training requirements of end-users on the project solutions. • Collection of information through partner and user targeted interviews; • Production of best practices related to how BlueBRIDGE services can meet the needs of target stakeholders and on how their usage can have a socio economic impact (e.g. the knowledge generated via the stock assessment VRE can help policy makers to take decisions about fishery policies in a quicker and more accurate way); • Generation of a practical guide to establish a generic methodology to transfer how replicate the implementation of BlueBRIDGE solutions in different context and reach out new potential user community. • Writing sector specific articles; • Generating news pieces and reports to disseminate through the BlueBRIDGE communication channels; • Collecting latest updates on the topics addressed by BlueBRIDGE from third parties providers and disseminate to the BlueBRIDGE community; • Analysing the impact of BlueBRIDGE in different domains.

Table 2: BlueBRIDGE communication & stakeholder engagement macro-activities.

A detailed description of all the activities is given in Sec. 4 where activities are presented per target stakeholder group to ensure that the most efficient and appropriate communication tools and channels are selected. In Sec. 7 a timeline of all the activities is provided.


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BlueBRIDGE – 675680 1.3


RESOURCES

The BlueBRIDGE communication and stakeholder engagement activities are a joint and coordinated effort of all WP3 partners1 in proportion to the effort allocated to each of them in WP3. However, all the consortium partners have committed to contribute to the communication and stakeholder engagement activities according to their effort and possibility (e.g. by presenting BlueBRIDGE at relevant events, disseminating information about BlueBRIDGE results to their contact network by exploiting their individual communication channels, by supporting WP3 partners in producing communication and training material)2. Specific details on every partner’s commitment on single activities will be defined and reported during the regular WP3 monthly conference calls. In addition, WP3 will work in close collaboration with WP2 “Project Governance, Exploitation and Sustainability”. In particular, with T2.1 Collaboration and cooperation with other projects, initiatives and einfrastructures that aims at establishing and managing collaborations and co-operations with other R&D national/EU/international projects, initiatives, e-Infrastructures and Research Infrastructures to jointly address activities of common interest by re-using data, tools, services and resources provided by existing initiatives and with T2.4 Exploitation and Sustainability, responsible for the delivery of a market analysis evaluating the potential of the BlueBRIDGE service-based research environments, services and tools and of the identification of the key stakeholders interested in re-using/adopting BlueBRIDGE services and the related infrastructure resources for developing new businesses. Finally, WP3 partners will strongly interact with all the other WPs in order to collect relevant information and updates. This information will be re-elaborated by WP3 members and transformed in effective communication messages ready to use for stakeholder engagement. 1.4

BLUEBRIDGE & IMARINE

iMarine (Data e-Infrastructure Initiative for Fisheries Management and Conservation of Marine Living Resources, www.i-marine.eu) is an open and collaborative initiative aimed at supporting the implementation of the Ecosystem Approach to fisheries management and the conservation of living marine resources. iMarine was as a project funded by the European Commission, DG Connect Unit, under Framework Programme 7 (2012-2014) and now is a self-sustained initiative providing an e-infrastructure that facilitates open access and the sharing of a multitude of data, collaborative analysis, processing and mining processing, as well as the publication and dissemination of newly generated knowledge. iMarine empowers practitioners from multiple scientific fields such as fisheries, biodiversity and ocean observation and delivers the following services via the iMarine Gateway (i-marine.d4science.org): • e-Infrastructure Capacity - Access to a broad range of computational, storage and international data resources; • Application Bundles - Access tools by topic modules: biodiversity, geospatial, statistics, interoperability, etc; • Data heterogeneity management - Data retrieving, accessing, processing, transformation in standard format and services for the validation of metadata;

1

WP3 partners: TRUST-IT (WP3 leader), CITE, CNR, FAO, I2S, PMBret, UOA. See D1.1 Quality Plan Error! Reference source not found.. 3 Please note that in this document we refer to 7 VREs because we consider the ICES Knowledge Bridging VRE, the IRD D3.1 Communication & Stakeholder Engagement Plan Page 15 of 66 2

BlueBRIDGE – 675680 www.bluebridge-vres.eu • Policy Best Practices - Policy guidelines and recommendations on e-infrastructures and open access for scientific information. BlueBRIDGE data services will be delivered via the iMarine Gateway (i-marine.d4science.org).

BlueBRIDGE leverages on iMarine resources (data and services) and its new services will enrich the iMarine portfolio. In addition, as iMarine has already a wide consolidated stakeholder community, BlueBRIDGE will leverage on the iMarine communication and dissemination channels (iMarine website and social networks) to increase its community.


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BlueBRIDGE – 675680 2 THE KEY COMPONENTS OF THE BLUEBRIDGE OFFER


To achieve the communication & stakeholder engagement objectives defined in Sec.1, it is fundamental to identify all the BlueBRIDGE potential stakeholders therefore clarifying what the different components of the BlueBRIDGE offer are. The focus of the BlueBRIDGE offer is on Virtual Research Environments (referred to also as “data services” or “services” in this document).

A Virtual Research Environment is a system that provides researchers and research teams, educators, SMEs, and any other type of user, from different disciplines, institutions or even countries, with a web-based set of facilities including services, data and computational facilities. These facilities are tailored to serve the needs of a specific Community of Practice, that is a set of individuals who decide to “virtually” (they do not necessarily need to be formal structures such as departments or project teams) connect to solve a specific problem.

In particular, over the project lifetime, BlueBRIDGE will develop the seven3 VREs described in Table 3 and operate a number of Virtual Laboratories4. BlueBRIDGE VREs Stock Assessment VRE: VRE providing an on-line environment for Stock Assessment for Blue Growth practitioners, with the long term strategy to produce evidence based understanding of the status of marine fisheries Global Record of Stocks and Fisheries VRE: VRE providing an on-line knowledge base on the Global Record of Stocks and Fisheries for a Blue Growth audience of ecologists, resource managers, market parties and the general public with the long term objective to provide evidence based information on the status of marine stocks and fisheries and promote responsible consumption Performance Evaluation in Aquaculture VRE: VRE providing a service that focuses on increasing aquaculture productivity, whilst minimizing impacts on the environment, by providing capacities for aqua-farming companies for performance estimation, benchmarking, decision making and strategic investment analysis Strategic Investment Analysis VRE: VRE providing an on-line environment for the probing of investment cases in aquaculture, and to scientists and policy makers for the detection of locations for scientific, environmental or socio-economic attention. Aquaculture Atlas Generation VRE: VRE providing scientists with an innovative environment supporting the effective and efficient production of aquaculture products (maps of human activity and natural zones) contributing to an aquaculture atlas compliant with NASO standards.

3

Please note that in this document we refer to 7 VREs because we consider the ICES Knowledge Bridging VRE, the IRD Knowledge Bridging VRE and the Knowledge Bridging Programmes VRE (mentioned in the Description of Action) as a unique VRE called: “Knowledge Bridging”. This because the functionalities of these VREs are the same. 4 Service-driven digital research environments, services and tools tailored to serve the specific needs of the VRE. D3.1 Communication & Stakeholder Engagement Plan

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Protected Area Impact Maps VRE: VRE providing scientists with an integrated environment supporting the efficient and effective production of maps of vegetation types and human impacts on them and enabling ecosystem degradation analysis. Knowledge Bridging VRE: VRE providing a service to educators for setting up cost-efficient training environments involving dataset analysis and computational resources in a short time.

Table 3: BlueBRIDGE VREs overview.

Appendix A BlueBRIDGE Service Cards gives in-depth descriptions of all the BlueBRIDGE VREs organised in “service cards”. A service card is an easy to understand and structured way to present the main features of the VREs, the challenges they are addressing, the direct beneficiaries, and the expected outcomes. The service card templates have been defined by WP3 during the first months of the project and completed with the help of VRE managers. These service cards will be further updated during the project lifecycle, targeted to different stakeholder groups and used to communicate information about VREs. In addition to the above mentioned VREs, BlueBRIDGE will also support the exploitation of additional virtual research environments resulting from iMarine5 as they provide services, tools, and quality working environments that can contribute to the capacity building of the BlueBRIDGE VREs. Namely: • Bionym: a flexible and customizable taxonomic naming matching workflow consulted monthly more than 10,000 times; supporting Blue Assessment and Blue Environment VREs; • Biodiversity Lab: a virtual laboratory where biologists, ecologists, and environmental scientists can easily perform data access, data harmonization, data preparation and data analytics; supporting the Blue Assessment VREs; • Bay of Bengal Large Marine Ecosystem Hilsa WG: a virtual laboratory providing harmonized data access and advanced data analytics capacities to the members of the Hilsa Assessment Working Group; a valid example for the activities planned in the Blue Assessment VREs; • FAO Tuna Atlas: a virtual laboratory offering tools to harmonize, and standardize multiple data source on tuna and bill fishes catches to feed the FAO Atlas of Tuna and Billfish Catches and the Global Tuna Catches by Stock; supporting the Blue Assessment VREs; • Scalable Data Mining: a virtual laboratory designed to apply Data Mining techniques to biological, ecological, and environmental data. The algorithms are executed in a distributed fashion on the eInfrastructure resources or on local multi-core servers. Scalability is thus meant as distributed data processing but even as services dynamically provided to the users; it will support activities in all VREs; • Tabular Data Lab: a virtual laboratory created to provide its users with a working environment supporting the management of tabular data, i.e. any dataset that can be represented in a table format. In particular, the environment offers a suite to import, curate, analyse, and publish tabular data resources in a collaborative way; supporting the Blue Assessment VREs; • Vulnerable Marine Ecosystem (VME) DB: a powerful and secure virtual environment exploited by FAO for characterising vulnerable marine ecosystems in the High Seas; supporting the Blue Environment VREs. These additional VREs will allow BlueBRIDGE to support the full knowledge production chain, from the data collection and aggregation to the production of indicators. 5

www.i-marine.eu. See Sec. 1.4 BlueBRIDGE & iMarine.


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BlueBRIDGE – 675680 www.bluebridge-vres.eu The creation of the BlueBRIDGE VREs will be enabled by the development of horizontal facilities related to data storage, discovery, access, analytics and publishing facilities. These horizontal facilities will be developed within the Blue Commons pillar and will be also promoted via the BlueBRIDGE communication strategy. All the BlueBRIDGE VREs are made possible by the fact that BlueBRIDGE exploits the D4Science6 hybrid data infrastructure which is able to transparently bridge between computing and data infrastructures to provide innovative data services. The D4Science infrastructure resources can be dynamically structured in VREs to serve the needs associated with particular scientific or societal questions. That’s why another focal point of the BlueBRIDGE offer are “Virtual Research Environments as-a service”. BlueBRIDGE will encourage different target stakeholders to exploit its underlying hybrid data infrastructure to build VREs as a service to address their current needs in a quickly and cost effective way.

6

www.d4science.org


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BlueBRIDGE – 675680 3 STAKEHOLDER ANALYSIS


BlueBRIDGE has, since its inception, started analysing and identifying its target stakeholder groupings to define tangible communication and stakeholder engagement activities. Interaction with each group will have different levels of priority, activities and outputs, examples of which are provided below. Engagement is fundamental for each target group as active involvement increases the likelihood of a broader uptake of the developed services. BlueBRIDGE stakeholders can be clustered into three main thematic domains: • the Blue Growth domain, in particular in relation to Fisheries, Aquaculture, Livelihoods & Food systems and Ecosystem Services; • the e-Infrastructures & ICT domain; and • the science domain at large including different branches of science.

Figure 1: BlueBRIDGE thematic domains

For each thematic domain, different stakeholders can be identified. Picture below shows the BlueBRIDGE stakeholders groups and the domain to which they belong to.

Figure 2: BlueBRIDGE stakeholder overview


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Different stakeholders have different engagement priorities as presented in Figure 3. Primary stakeholders represent the main target users of the BlueBRIDGE services. Of course some of them can also play a multiple role (e.g. international fisheries organisations can also be resource providers and/or policy or funding bodies) and this will be considered when approached each single stakeholder. Secondary and other stakeholders represent target groups that can also benefit from the BlueBRIDGE offer or influence in some way its uptake and sustainability.

Figure 3: BlueBRIDGE stakeholder overview

The following paragraphs describe the different stakeholders addressed by BlueBRIDGE by giving some examples of target stakeholders, explaining how they can benefit from BlueBRIDGE and the priority of engagement. 3.1

RESEARCH INSTITUTES & UNIVERSITIES

Who are they?: Research Institutes & universities operating in different & multi disciplines domains including fisheries, marine, mathematics, earth & environmental sciences, computer & information sciences, biological sciences, environmental engineering, economics & business. How can they benefit from BlueBRIDGE?: Educators, professors, researchers, scientists and students are the direct users of all the BlueBRIDGE VREs. They can: • use the existing VREs and benefit from the knowledge coming out from their exploitation; • join the VRE working environment to run interdisciplinary and collaborative research by sharing developments of algorithms and models with other peers working in different disciplines; • use the D4Science infrastructure resources to create new VREs to meet specific needs of their scientific community; • (educators in particular) exploit the Knowledge Bridging VRE to set up cost-effective training environments involving dataset analysis and computational resources in a short time; • exploit BlueBRIDGE consortium competences and material produced (training, deliverables, scientific papers, software) to increase their skills and knowledge on BlueBRIDGE specific topics; • contribute to the BlueBRIDGE scientific research. D3.1 Communication & Stakeholder Engagement Plan

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BlueBRIDGE – 675680 www.bluebridge-vres.eu Engagement priority: Primary stakeholders as they are among the main users of the BlueBRIDGE VREs. In addition they can contribute to enrich the BlueBRIDGE offer by producing new algorithms, models, datasets that can be exploited by other users, also in other domains. Example of communication message: BlueBRIDGE collaborative research environments can enhance the cooperation and collaboration amongst researchers in modern science. 3.2

INTERNATIONAL FISHERIES ORGANISATIONS

Who are they?: This stakeholder group includes all the international organisations dealing with Fisheries, Aquaculture, Livelihoods and Food systems, Ecosystem Services challenges. In particular, it includes Regional Fisheries Management Organisations7/ Authorities8, Intergovernmental organisations concerned with marine and fisheries science9, UN international organizations that deal with fisheries but are not involved in fisheries management and non-UN international organizations10 as described in the following table. International organisation type Regional Fisheries Management Organisations / Authorities

Some examples RFMOs which manage fish stocks by geographical area: North-East Atlantic Fisheries Commission (NEAFC), Northwest Atlantic Fisheries Organization (NAFO), North Atlantic Salmon Conservation Organisation (NASCO), SouthEast Atlantic Fisheries Organisation (SEAFO), South Indian Ocean Fisheries Agreement (SIOFA), South Pacific Regional Fisheries Management Organisation (SPRFMO), Convention on Conservation of Antarctic Marine Living Resources (CCAMLR), General Fisheries Commission for the Mediterranean (GFCM), FLAGS Convention on the Conservation and Management of Pollock Resources in the Central Bering Sea (CCBSP). Other RFMOs are the International Commission for the Conservation of Atlantic Tunas (ICCAT), the Indian Ocean Tuna Commission (IOTC), the Western and Central Pacific Fisheries Commission (WCPFC), the Inter-American Tropical Tuna Commission (IATTC), the Commission for the Conservation of Southern Bluefin Tuna (CCSBT), the Western Central Atlantic Fisheries Commission (WECAFC) and the Fisheries Committee for the Eastern Central Atlantic (CECAF).

7

RFMOs are international bodies made up of countries that share a practical and/or financial interest in managing and conserving fish stocks in a particular region. These include coastal States, whose waters are home to at least part of an identified fish stock, and “distant water fishing nations” (DWFN), whose fleets travel to areas where a fish stock is found. 8 Fisheries management authority is that entity which has been given the mandate by the State (or States in the case of an international authority) to perform specific management functions. In many countries that authority would be a Department of Fisheries or, within a broader Department, a Division of Fisheries. However, a fisheries management authority does not have to fall directly within central government, and could be, for example, provincial, local, parastatal or private. 9 These organizations provide a venue for fishery scientists to collaborate, share research methodologies and approaches, and address new challenges impacting fisheries and living marine resources 10 Country groupings that deal with fisheries as part of a more general mandate D3.1 Communication & Stakeholder Engagement Plan

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Intergovernmental organisations concerned with marine and fisheries science UN international organizations that deal with fisheries but are not involved in fisheries management

Non-UN international organizations


The Food and Agriculture Organization of the United Nations (FAO), The Intergovernmental Oceanographic Commission (IOC) of UNESCO, the International Council for the Exploration of the Sea (ICES), the North Pacific Marine Science Organization (PICES), the Large Marine Ecosystems (LME). The Convention on Biodiversity (CBD), The Commission on Sustainable Development (CSD), the UN Convention on the Law of the Sea , The International Labour Organization (ILO), The International Maritime Organization (IMO), The Joint Group of Experts on the Scientific Aspects of Marine Environmental Protection (GESAMP), The United Nations General Assembly (UNGA), The UN Open-ended Informal Consultative Process on Ocean Affairs and the Law of the Sea (UNICPOLOS), The World Trade Organization (WTO) The Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), The Network of Aquaculture Centres in Asia-Pacific (NACA), OLDEPESCA, The Southeast Asian Fisheries Development Center (SEAFDEC) , The WorldFish Center (formerly ICLARM)

Table 4: Detail on international fisheries organisations.

How can they benefit from BlueBRIDGE? Resource/Country managers operating in these organisations can exploit BlueBRIDGE in the following ways: • The Stock Assessment VRE can assist resource managers in international fisheries organisations by providing knowledge and indicators to be used for regulation of fishery stocks and to understand trends of marine fishery resources. This VRE can also support RFMOs in using reference formats, namely FishFrame or FLUX, that are a requirement in several EU fisheries reporting frameworks; • The Global Record of Stocks and Fisheries VRE can offer international fisheries organisations a global understanding on the distribution and status of economically important stocks and fisheries; • They can exploit the BlueBRIDGE External Advisory Board11 meetings as a forum to share requirements and best practices related to their organisations and overcome challenges related to Blue Growth; • They can be the first ones adopting the BlueBRIDGE innovative solutions by contributing to solve the current issues their organisations have and contributing to bringing know how and cost efficient solutions to them; • They can exploit BlueBRIDGE consortium competences and material produced (training, deliverables, reports, etc.) to increase their skills and knowledge on BlueBRIDGE specific topics. Engagement priority: Primary stakeholders as they are among the main users of the BlueBRIDGE VREs. In addition they can contribute to enrich the BlueBRIDGE offer by providing dataset. Example of communication message The BlueBRIDGE stock assessment service can assist Regional Fisheries Management Organisations by providing knowledge and indicators to be used for regulation of fishery stocks and to understand trends of marine fishery resources. The major benefits of using BlueBRIDGE are in the reduced data acquisition costs and consequently increased time dedicated to actual assessements, elimination or reduction of data transfer between infrastructures.

11

See paragraph 5.2.6


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SMALL AND MEDIUM ENTERPRISES (SMES)

Who are they?: This stakeholder group includes aquafarming / fisheries SMEs & environmental consulting SMEs that can use the services and functionalities made available by the aquaculture VREs. In addition, ICT SMEs serving the aquaculture sector represent an interesting target stakeholder group as they can contribute to the VRE development with the aim to reuse the solutions and the knowledge acquired to serve their customers. How can aquafarming / fisheries SMEs benefit from BlueBRIDGE? CEOs, technical & data managers and consultants operating in these SMEs can: • Improve their aquaculture business planning capacity by exploiting the Strategic Investment Analysis VRE to identify suitable locations for aquaculture; • Run economic and environmental performance analysis of aquafarming companies through the Performance Evaluation in Aquaculture VRE; • Exploit BlueBRIDGE consortium competences and material produced (training, best practices, etc.) to increase their skills and knowledge on BlueBRIDGE specific topics. How can ICT SMEs benefit from BlueBRIDGE? CEOs, technical & data managers and consultants operating in these SMEs can: • Improve their service portfolio adopting some BlueBRIDGE VREs therefore expanding their customer portfolio; • Meet new customers’ requirements exploiting the BlueBRIDGE capability; • Exploit BlueBRIDGE consortium competences and material produced (training, best practices, etc.) to increase their skills and knowledge on BlueBRIDGE specific topics. Engagement priority: Primary stakeholders as they are among the main users of the BlueBRIDGE VREs. In addition they can contribute to enrich the BlueBRIDGE offer by providing datasets and innovative technological applications. Example of communication message Aquafarming enterprises can benefit from BlueBRIDGE by joining the pool of small and medium enterprises (SMEs) already involved in the project to test and use the BlueBRIDGE aquaculture services. ICT companies serving the aquaculture sector have the opportunity to expand their customer portfolio or meet new customer requirements that today they cannot satisfy by simply adopting the BlueBRIDGE services.

3.4

RESOURCE PROVIDERS

Who are they?: This stakeholder group involves data, storage, computing providers and existing infrastructures. Some examples are reported in the table below. Resource Providers

Description


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BlueBRIDGE – 675680 EGI EMODnet

EUDAT

OpenAIRE

FishSource

SeaDataNet


This infrastructure offers computing and storage services. In particular, BlueBRIDGE will liaise with the EGI-Engage initiative to deploy services needed by the VREs on EGI sites. A family of infrastructures offering marine data, data products and services. In particular: • EMODnet Bathymetry - bathymetry data products and survey data sets; • EMODnet Biology - data products on temporal and spatial distribution of species abundance and biomass from several taxa; • EMODnet Chemistry - data products on concentrations of pesticides, heavy metals, and antifoulants, in water, sediments and biota; • EMODnet Geology - data products on seabed substrate, sea-floor geology, coastal behaviour, geological events, and minerals; • EMODnet Activities - data products on the intensity and spatial extent of human activities at sea; • EMODnet Physic - data products on salinity, temperature, waves, currents, sea-level, light attenuation and FerryBoxes; • EMODnet Seabed Habitats - data products on modelled seabed habitats based on seabed substrate, energy, biological zone, and salinity). Data infrastructure offering research data services by relying on a network of distributed storage systems hosted at major EU scientific data centres with more than 100 PB of high performance, online disk plus an even greater amount of near-line tape storage. In particular, storage and sharing via B2SHARE, safe replication and preservation via B2SAFE, data staging via B2STAGE, metadata & data discovery via B2FIND, synchronisation and exchange via B2DROP. The European Open Access Data Infrastructure for Scholarly and Scientific Communication providing services for scientists and research managers including access to open access publications and related datasets made available from more than 570 EU repositories and open access journals. Coupled with Zenodo, long tail scientific data open access repository. Open access data about the status of fish stocks and fisheries collaboratively produced by fishery experts. For each fishery profile it offers information on identification (e.g. species information, stock geographical distribution, jurisdiction authorities, fishery management areas), score (summary statistics for select measures of sustainability and plots of trends over time of key variables such as biomass, fishing mortality and catch), sustainability (where experts collaborate to write on different aspects of the sustainability of each fishery), sources (references and bibliography), and review (full version of user reviews). This infrastructure offers a rich array of products – e.g. heat and salt concentrations, sea level, currents, nutrients, oxygen – that have been designed to validate and synthetize multidisciplinary datasets relevant to the monitoring of the ocean state and health. In addition to that, it offers the DIVA web service supporting spatial interpolation of data.

How can they benefit from BlueBRIDGE? They can participate in BlueBRIDGE by providing resources with a dual aim: to reach out new customers/ communities; to integrate their resources and provide more powerful services to their user base. In addition they can also exploit BlueBRIDGE consortium competences and material produced (training, deliverables, scientific papers, etc.) to increase their skills and knowledge on BlueBRIDGE specific topics. Engagement priority Secondary stakeholders – One of the main objectives of BlueBRIDGE is to provide an innovative solution by re-using as much as possible existing solutions and technologies. This will allow to capitalize on the previous investments and maximize the project results & impact. Example of communication message BlueBRIDGE provides a framework in which computational resources, data and services, also made available by other data infrastructures, can dynamically be packaged to serve the needs of particular scientific communities. D3.1 Communication & Stakeholder Engagement Plan

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INDUSTRY

Who are they?: This stakeholder group includes the fishing industry representatives, especially any industry or activity concerned with taking, culturing, processing, preserving, storing, transporting, marketing or selling fish or fish products. Of particular interest the commercial sector that comprises enterprises and individuals associated with wild-catch or aquaculture resources and the various transformations of those resources into products for sale. It is also referred to as the "seafood industry". How can they benefit from BlueBRIDGE? Major fisheries groups can exploit: • The rich global record information resulting from the Global record VRE to provide information of the provenance of aquatic products in the market chain; • The resulting assessments developed by BlueBRIDGE in the stock assessment VRE in trade operations. The ICT industry can benefit from BlueBRIDGE by adopting its developed solutions becoming an asset for BlueBRIDGE solution sustainability. Engagement priority: Secondary stakeholders – Industry are one of the fundamental stakeholders for the future sustainability of BlueBRIDGE. They can adopt the innovative solutions delivered by the project to enrich their products and services bringing private funds. Example of communication message BlueBRIDGE results can provide the industry market chain with enhanced and complete information on the provenance of aquatic products 3.6

POLICY & FUNDING BODIES

Who are they?: This stakeholder group involves the European Commission, the e-IRG group and the EU27 ministries. In particular, for what concerns the European Commission, the Directorate-General for Maritime Affairs and Fisheries (also known in short as DG MARE), the European Fisheries Areas Network (FARNET), the Directorate-General for Communications Networks, Content & Technology (DG CONNECT) and JRC-Fisheries are considered key stakeholders as they can benefit directly from the BlueBRIDGE services. How can they benefit from BlueBRIDGE? Policy makers and Blue Growth & ICT strategic advisors working for the above mentioned organisations can: • Use the services provided by BlueBRIDGE; • exploit the BlueBRIDGE External Advisory Board (cf. Sec. 5.2.6) meetings as forums for meeting international Blue Growth representatives, understanding the requirements and existing challenges of their communities and therefore obtaining key information to provide strategic advice at European level; In particular, representatives of the Blue Growth sector working in these organisations can learn about BlueBRIDGE innovative solutions and understand how they can fit in the European/international Blue Growth policy context as well as representatives of the ICT & research sector can understand how BlueBRIDGE is contributing to the research landscape and enhancing the collaboration of researchers among multi-disciplines and sectors.


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BlueBRIDGE – 675680 www.bluebridge-vres.eu Engagement priority: Secondary stakeholders – Showcasing the benefits of BlueBRIDGE to this stakeholder grup is fundamental for the sustainability as these actors can play as policy influencers. Example of communication message The BlueBRIDGE collaborative research environments can represent a disruptive innovation in Europe contributing to accelerate scientific research and to speed up the growth and competitiveness of SMEs and industry. The “Roadamap for Marine Knowledge 2020” estimates that making high-quality marine data held by public bodies in the EU widely available would improve productivity by over €1 billion a year. 3.7

GOVERNMENTS & NATIONAL AGENCIES

Who are they?: This stakeholder group involves governments (national/Regional/local) in charge of fisheries and ports, national agencies specialised in aquaculture monitoring and environmental agencies in charge of defining fisheries and aquaculture policies. How can they benefit from BlueBRIDGE? Resource/Country managers operating in these organisations can exploit BlueBRIDGE in the following ways: • The Stock Assessment VRE can assist resource managers by providing knowledge and indicators to be used for regulation of fishery stocks and to understand trends of marine fishery resources. • The Global Record of Stocks and Fisheries VRE can offer them a global understanding on the distribution and status of economically important stocks and fisheries. • Environmental impact assessment methods, practice and monitoring procedures are seen as cost expensive. BlueBRIDGE can offer alternative innovative solutions to manage these processes. • They can exploit the BlueBRIDGE External Advisory Board (cf. Sec. 5.2.6) meetings as forum to share best practices in BlueGrowth and discuss existing challenges and potential solutions; • They can exploit BlueBRIDGE consortium competences and material produced (training, deliverables, reports, etc.) to increase their skills and knowledge on BlueBRIDGE specific topics. Engagement priority: Secondary stakeholders – They can become users of the BlueBRIDGE solutions. As they are public bodies the uptake could require a longer timeframe. Example of communication message BlueBRIDGE can contribute in promoting global environment protection by providing solutions to speed up and facilitate the environmental performance analysis. 3.8

INITIATIVES WORKING IN THE BLUE GROWTH & E-INFRASTRUCTURE DOMAINS

Who are they?: This stakeholder group involves all the international, European and national initiatives working in the Blue Growth and e-infrastructure domains. The table below provides a batch of initiatives that potentially can be interested in collaborate with BlueBRIDGE. Examples of Initiatives Description D3.1 Communication & Stakeholder Engagement Plan

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BlueBRIDGE – 675680 Associations for the Showcases

Domain specific associations Domain specific initiatives and institutions

e-infrastructure projects & distributed European marine observation infrastructures ESFRI & non-ESFRI projects European Maritime Clusters for the Showcases

ICT clusters

Large integrating initiatives Key scientific associations and organisations for community uptake


Federation of European Aquaculture Producers (FEAP); European Aquaculture Society (EAS); Aquaculture Stewardship Council (ASC); European Aquaculture Technology and Innovation Platform (EATiP); French Marine Industry Group; Farmed in the EU; World Aquaculture Society (WAS); Aquaculture without Frontiers (AwF); National ports associations, e.g. British Ports Association. International Seafood Sustainability Foundation (ISSF), European Environmental Agency, European Association of Remote Sensing Companies (European organization that fosters the development of the European EO geo-information services industry). African Centre for Capacity Building in Ocean Governance; Aqua Excel; aquaSMART; Big Data Value; BG11 COLUMBUS (Monitoring, Managing and Transferring Marine and Maritime Knowledge for Sustainable Blue Growth); Canada-EU-US Atlantic Ocean Research Alliance; ECOPATH; EMODNET (European Marine Observation and Data Network); EUROMARINE; HELBIONET; Hellenic Center for Marine Research; Hellenic Network for Biodiversity Research (Construction and Implementation phase for the LifeWatch Centre); IACHRON (Managing the Evolution and Preservation of the Data Web); ICCAT; INCITE; INDESO programme; Institute for Marine Resources & Ecosystem Studies; International Commission for the Conservation of Atlantic Tunas; International Waters and Learning Exchange and Resource Network; Mareframe project; SAGRES (using Copernicus Data for Maritime surveillance); SeaDataNet. CloudRoll (basis for a cloud analytics platform and Copernicus programme, in particular user uptake programme), EAF NANSEN, COFASP, BLUEMED initiative, AQUA-user (AQUAculture USEr driven operational Remote Sensing information services), COEXIST , AtlantOS, IOC/GOOS EGI, PRACE, EUDAT, GÉANT, SCI-BUS, AgINFRA, iMentors, Virtual Campus Hub, RDA, e-IRG, BGI, Opencities, EarthServer, VI-SEEM, MuG, OpenDreamKit, VRE4EIC, West-Life

LifeWatch European Network of Maritime Clusters (ENMC); Belgium – Flanders Maritime Cluster; Belgium Marine Cluster; Bulgaria – Marine Cluster Bulgaria; France – Pole Mer Bretagne, Pole Mer Paca, Cluster Maritime Francais; Denmark - Maritime Development Centre of Europe; Finland - Association of Finnish Maritime Industries; Germany - Maritimes Cluster Schleswig- Holstein; Ireland – Irish Maritime and Energy Resource Cluster (iMerc), Marine Institute; Italy – Italian Maritime Cluster, Distretto Ligure delle Technologie Marine, DITENAVE; Lithuania - Baltic Valley; Luxembourg – Luxembourg Maritime Cluster; Netherlands – Maritime by Holland (NML); Norway - Oslo Maritime Network, Maritimt Forum; Poland – Polish Maritime Cluster; Portugal – Fórum Empresarial da Economia do Mar (Business Forum of Sea Economy) and Oceano XXI – Cluster do Conhecimento e Economia do Mar (Ocean XXI – Association for the Knowledge and Economy of the Sea); Spain – Spanish Maritime Cluster (CME), Asociacion Cluster del Naval Gallego, Asturmar, ADIMDE, Basque Maritime Forum, Idimar (Balearic Islands Marine Cluster), Naval Y del Mar; Sweden – Marine Forum, the national Swedish Maritime Cluster Organisation, West Sweden Marine Cluster; UK – Maritime UK, Marine South East, Cornwall Marine Network, Maritime London, Haven Gateway. ERRIN, CAP Digital, Systematic, SCS, Medicen, Euratechnologies, La Mêlée, Aquitaine numérique, Images & Réseaux, Imaginove, Bpi France (investment agency), PRE (regional innovation agency) and the European Institute of Innovation and Technology (EIT ICT Labs) with its nodes located in the biggest ICT hotspots in Europe. GMES, EMODNET, WISE-Marine • ICES: community members now include all coastal states bordering the North Atlantic and the Baltic Sea with co-operation on an international scale and its network of over 4000 scientists from 200 institutes linked by an intergovernmental agreement (the ICES Convention. • GIS BreTel (Bretagne Télédétection) or Scientific Interest Group (Bretagne Remote Sensing): 8 academic/research labs aggregating around developments in the Remote Sensing domain.


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RDA SME associations Training Programmes


• Researchers and scientists in universities, and research institutions such as Wageningen, ETH Zurich, ATHENA Research Center – Greece, Hellenic Center for Marine Research, Izmir Katip Celebi University, and STIR at the Stirling University, which are users of I2S services. • Strategic alliances to foster uptake also for educational courses: EMODnet; Geomar; COPACO; BUBLIME project; University of Washington; University of Berkeley; Univeristy of Santa Barbara; University of Oxford; Technology Educational Institute of Western Greece; University of Thessaly; EUDAT; RDA; OpenAIRE, UPMC. The Research Data Alliance Initiative INSME (International Network of SMEs), DIGITAL Europe, PIN-SME, UEAPME, Enterprise Europe Network, Alliance Big Data. The European Marine Training portal, LifeWatch, EBM tools

How can they benefit from BlueBRIDGE? Different benefits can be identified mainly related to the type of collaboration that will be established with BlueBRIDGE. Collaborations are envisaged at different levels: • At dissemination level: the initiative will benefit of visibility among the BlueBRIDGE community; • At training level: joint training programmes & events can facilitate the creation of new skills and competences across different initiatives; • At technical level: as mentioned in the previous paragraphs, initiatives can benefit from the sharing and re-use of BlueBRIDGE resources and viceversa; • At user level: some European projects or other type of initiatives, not covered by the list of stakeholders, can become users of the BlueBRIDGE services. • At policy level: the initiative can benefit of the strategic advice coming from BlueBRIDGE in the Blue Growth and e-infrastructure domains. Engagement priority: Secondary stakeholders – Collaborating with different initiatives can contribute to spread the visibility of BlueBRIDGE and engage different stakeholders from diverse communities. In addition maritime clusters, as the main bridge among science and industry, and ICT industry are a key target stakeholder. Example of communication message The BlueBRIDGE Advisory Board ifacilitates an international dialogue among key experts in the Blue Growth sector. BlueBRIDGE call for experts from different initiatives to join the group to discuss Blue Growth challenges and best practices. 3.9

BUREAU AND PORTAL OF STATISTICS

Who are they?: This stakeholder group involves bureaus and portal of statistics such as Eurostat12, the NOAA Species Information System Public Portal13 and national portals.

12

Eurostat offers high quality statistics on Europe: general and regional statistics, e.g. maritime policy indicators, land cover/use statistics; economy and finance statistics, e.g. interest rates, national accounts; population and social conditions statistics, e.g. Population (demographics); agriculture and fisheries statistics, e.g. Agri-Environmental Indicators, Fisheries; transport statistics; environment and energy statistics. 13 https://www.st.nmfs.noaa.gov/sisPortal/sisPortalMain.jsp D3.1 Communication & Stakeholder Engagement Plan

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BlueBRIDGE – 675680 www.bluebridge-vres.eu How can they benefit from BlueBRIDGE? They can be interested in using the BlueBRIDGE innovative solutions to support their internal processes in generating statistics and/or exploit the information/indicators produced by BlueBRIDGE. Engagement priority Other stakeholders – They are not the primary target of BlueBRIDGE but as they represent a potential user/customer, they are of interest for BlueBRIDGE. Example of communication message

BlueBRIDGE facilitate the production of comprehensive information on the location, status and trend of fish stocks and fisheries.

3.10 SMALL LOCAL FISHERIES COMMUNITES Who are they?: This stakeholder group involves local fisheries communities that are approaching the usage of ICT to solve their challenges. How can they benefit from BlueBRIDGE? BlueBRIDGE could be a facility for small local fisheries communities to collect, maintain and disseminate their data. They can exploit the BlueBRIDGE infrastructure to build their own web and mobile applications benefitting of the BlueBRIDGE e-infrastructure capacity and competences. In addition, some products coming from the commercial exploitation of BlueBRIDGE can be relevant for them. The FARNET Support unit14. FARNET is the community of people implementing Community-Led Local Development (CLLD) under the European Maritime and Fisheries Fund (EMFF). This network brings together Fisheries Local Action Groups (FLAGs), managing authorities, citizens and experts from across the EU to work on the sustainable development of fisheries and coastal areas. Engagement priority Other stakeholders – BlueBRIDGE solutions have not been conceived specifically for small fisheries communities but sure they can benefit of some of the functionalities that will be developed by the project. In addition they can contribute as data providers. Example of communication message If you are a small local fisheries community thinking about developing a mobile/web app to collect/manage your fisheries data do not miss the opportunity to exploit the skills and the data and computing resources of BlueBRIDGE. Its community can support you and make your business competitive. 3.11 NON GOVERNMENTAL ORGANISATIONS Who are they?: Organisations focusing on how Blue Growth challenges can have an impact on society. Examples are Greenpeace, The International Coalition of Fisheries Associations (ICFA), The International Collective in Support of Fishworkers (ICSF), The World Conservation Union (IUCN) The World Wide Fund for Nature (WWF), Sustainable Fisheries Partnership (SFP).

14

https://webgate.ec.europa.eu/fpfis/cms/farnet/farnet-support-unit


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BlueBRIDGE – 675680 www.bluebridge-vres.eu How can they benefit from BlueBRIDGE? They can embed in their communication, the promotion of the BlueBRIDGE solutions that can help solve some of the existing societal challenges. Engagement priority: Other stakeholders 3.12 PRESS & MEDIA Who are they?: ICT specialized online & printed magazines, specific sector journals, blogs and web portals outreaching the Blue Growth community (See 0) How can they benefit from BlueBRIDGE? BlueBRIDGE can produce articles and news pieces that they can use to enrich their content offer and expand their readers’ audience. Engagement priority: Other stakeholders – It will be important to ensure a good interaction with press & media to maximize the visibility of the project. 3.13 GENERAL PUBLIC Who are they?: Citizens (mainly European) How can they benefit from BlueBRIDGE? They can learn from BlueBRIDGE about Blue Growth challenges and how it is important promoting the exploitation of sustainable resources. Engagement priority: Other stakeholders


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BlueBRIDGE – 675680 4 TARGET ENGAGEMENT ACTIVITES


This chapter describes the main activites that will be performed to engage the key stakeholders. Table 5 describes the target activities that will be performed to engage the primary stakeholders. Communication tools & channels Website

Twitter

LinkedIn

Research institutes & universities

International Fisheries Organisations

SMEs

Creation of news & events announcement relevant to these groups Creation of a web page explaining the benefits that BlueBRIDGE can bring to each target group Publication of a video explaining how the Publication of a video explaining the data Publication of a video explaining how SMEs can benefit European researchers can benefit from harmonization, maps production and stock from the Strategic Investment Analysis VRE and from using BlueBRIDGE. assessment services the Performance Evaluation in Aquaculture VRE. Publication of the scientific papers Publication of short demos related to the specific Publication of short demos related to the specific 15 produced by the project (overall 20 services suitable for International Fisheries services suitable for SMEs scientific papers) Organisations Publication of e-training material on how to use and access the VREs, the social area, the workspace. Promoting relevant news and events published on the website. Share takeaway messages from events. Twitter Handles and Hashtags to use in Twitter Handles and Hashtags to use in tweets to Twitter Handles and Hashtags to use in tweets to tweets to engage the target audience: engage the target audience: @FAOFish, engage the target audience: @FAOFish, @D4Science @iMarineInitiative @BlueGrowthTR @UKH2020_Sustain @Prime_Fish @BlueGrowthTR @UKH2020_Sustain @d4science @eInfraEU @PacMARA @ICES_ASC @IocUnesco @UK_IOC @worldfishcenter @GAA_Aquaculture @Scottishaqua @FAOFish @EuroGOOS @MERIResearch #OceanResearch #Marine #MarineResearch @wrldaquaculture @Aquaculturefocus @FAOnews @ICTscienceEU #Fisheries #FishStocks #Resources #fishing #seas #Marine #Fisheries #FishStocks #Resources #fishing #Research #dataservices #marineresearch #fisheriesmanagement #stockassesment #seas #fisheriesmanagement #stockassesment #data #VRE #ecosystems #fisheries #sea #aquaculture #aquafarming #sustainability Engaging researchers & scientists for Engaging Blue Growth practitioners for BlueBRIDGE Engaging SMEs interested in aquaculture & BlueBRIDGE webinars & events. webinars & events. aquaculture-ICT related issues in webinars & events.

15

The target numbers reported in this chapter correspond to the Key Performance Indicators (KPIs) defined in the Description of Action. They are summarized and explained in Sec. 6.



YouTube

Press releases

Articles

Interviews

Best Practices


Create and contribute to discussions on Create and contribute to discussions on stock data storage, discovery, access, analytics assessment initiated by experts & join relevant and publishing facilities & join relevant groups. groups. Sharing training material on how to access Sharing web-content material on the benefits VREs and use VREs. bring to solve Blue Growth challenges Sharing news and updates. Creation of 1 animated video explaining Creation of 1 animated video explaining how Blue how researchers can benefit from Growth data practitioners can benefit from BlueBRIDGE and what services they can BlueBRIDGE and what services they can use use 2 press releases in English over the project 4 press releases in English over the project lifetime lifetime targeting research institutes & targeting the Blue Growth sector. universities. Press releases to be distributed to scientific press (cf. Sec. 5.2.5). 2 articles on the concept of VRE and their 2 articles targeting managers operating in usage to be published in the e- international fisheries organisations explaining how infrastructures and research community to their organisations can benefit from the BlueBRIDGE raise awareness on how VREs can enhance offer. the work of researchers and educators . Targeted interviews with the research Targeted interviews with representatives of institutes and universities part of the international fisheries organisations part of the project and external to the consortium will project and external to the consortium will be be performed to provide testimonies on performed to provide testimonies on the usage of the the usage of the BlueBRIDGE offer (cf. Sec. BlueBRIDGE services and raise awareness of the 2). Interviews will be also fundamental to needs of these communities. 4 interviews over the collect feedback. Interviews with project lifetime. researchers that are exploiting BlueBRIDGE to perform and advance their research and career will be also done. (4 interviews over the project lifetime). Production of 2 best practices to Production of at least 2 best practices specifically demonstrate how research institutes & designed with information and quotes on how useful universities are successfully benefitting BlueBRIDGE is for international organisations dealing D3.1 Communication & Stakeholder Engagement Plan

Create and contribute to discussions on aquaculture also asking small firms in our network about their top concerns and practices. Join relevant discussion groups. Sharing web-content material on the benefits VREs bring to SMEs. Creation of an animated video explaining how SMEs operating in the aquaculture industry can benefit from BlueBRIDGE services. 2 press releases in English over the project lifetime targeting the SME sector.

Targeted interviews with representatives of SMEs part of the project and external to the consortium will be carried out to provide testimonies on the usage of the BlueBRIDGE services and raise awareness of the needs of these communities. (2 interviews over the project lifetime).

Production of at least 2 best practices specifically designed with information and quotes on how useful

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Service Catalogue Events (cf. Sec. 5.2.3 and 5.2.4)

Newsletter Training courses

Online surveys

Use Cases


from BlueBRIDGE VREs and how with Blue Growth challenges, with the aim of building BlueBRIDGE is for SMEs with the aim of building trust BlueBRIDGE VREs can be exploited in other trust around the solutions and encourage wide usage. around the solutions and encourage wide usage. domains. The BlueBRIDGE service catalogue will be promoted and made available on the BlueBRIDGE most relevant communication channels. The catalogue will explain in detail the BlueBRIDGE offer (cf. Sec. 2). Organisation of 3 BlueBRIDGE community workshops where the feedback on the implemented solutions will be collected and the BlueBRIDGE best practices will be shared. The BlueBRIDGE community workshops will be key to stimulate the interest of new stakeholders. Presenting BlueBRIDGE services relevant Presenting BlueBRIDGE services relevant for the Blue Presenting BlueBRIDGE services relevant for the Blue for the research & academic sector at Growth sector at relevant events, such as EU Growth sector at relevant events, such as the EU relevant events, such as ICRI conferences, Maritime Day 2016. Maritime Day 2016, Ocean BtoB - SMEs business EGI Conferences, RDA Plenary Meetings, convention, Aquaculture investors events ICT2017 (mixed audiences). Organisation of WP8 training courses Organisation of f2f meetings with key Dedicated workshops organised by PMBret. They will representatives. be focused on the promotion of BlueBRIDGE services to make the potential end-users comfortable with the tools and services. Organization of 4 f2f and virtual (webinars) training workshops with the aim of enabling uptake of BlueBRIDGE services and of collecting interest and training requirements of end-users on the project solutions. BlueBRIDGE monthly newsletter with special articles dedicated to the research & e-Infrastructure domain, to the Blue Growth domain and to SMEs circulated Ad hoc training courses will be set up in the context of WP8. These training courses will be key to Specific demos & videos will be produced to explain to educate scientists, researchers, students and representatives from international fisheries SMEs the benefits of using BlueBRIDGE. organisations on the usage of the infrastructure and its services. A detailed training programme will be published on the BlueBRIDGE website to advertise the events and ad hoc announcements will be circulated via the BlueBRIDGE newsletter. PMBret will set up surveys to highlight the needs of its members (preliminarily) which will also allow defining how the training will be implemented. This will stimulate collaboration and allow potential end-users to add insight into the needs of the tools and their importance in design, development and deployment of others abilities. These surveys will be set up online and put up on month 6. The surveys will be promoted via the project & PMBret newsletters and in all the events to which partners participate. Surveys will be helpful to identify the actors who will potentially apply to become an Interested Party. The online survey will remain active throughout the project lifetime in order to continue the engagement. (The main target for the surveys will be SMEs) Production of short use cases that can easily explain the benefits that BlueBRIDGE can bring to different stakeholders D3.1 Communication & Stakeholder Engagement Plan

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BlueBRIDGE – 675680 Multipliers (sample)

iMarine & the Research Data Alliance


Partner network: 4 out 14 of the Partner network: 2 out 14 of the BlueBRIDGE partners BlueBRIDGE partners (CNR, UOA, IRD, (FAO, ICES) are international fisheries organisations. FORTH) represents leading research BlueBRIDGE will exploit their websites, publications institutes & universities in Europe. Some and internal newsletters to spread the voice about of those (e.g. UoA) are closely connected to BlueBRIDGE solutions and added value for their other research institutes operating in community. In addition they will disseminate domains relevant to the BlueBRIDGE BlueBRIDGE at their relevant events such as the ICES stakeholders’ profile (e.g. ATHENA RC, Annual Science Conference (ASC). Of course all the HCMR, ICRE8). BlueBRIDGE will exploit posts made by BlueBRIDGE will be shared via partners their websites and internal newsletters to social networks. External Advisory Board: spread the scientific news coming from Representatives of the Intergovernmental BlueBRIDGE to their network of scientists. Oceanographic Commission (IOC) of UNESCO and of In addition, all the posts made by the Western Central Atlantic Fishery Commission BlueBRIDGE will be shared via partner’s (BAR) are part of the EAB. They will contribute to social networks (cf. Sec. 5.2.5). engage other RFMOs and international organisations. External Advisory Board members: At least 3 out of 11 members belong to important scientific and research organisations including GEOMAR Helmholtz Centre for Ocean Research Kiel, the School of Aquatic and Fishery Sciences, University of Washington, the Faculty of the World Maritime University. They will play an important role as multipliers. The iMarine initiative deserves a specific mention among the communication channels. As many of the partners involved in BlueBRIDGE are also part of the iMarine initiative, the iMarine website and social networks will be exploited to disseminate the BlueBRIDGE updates and results to the ecosystem approach to fisheries community & to the marine research community. Also the Research Data Alliance (RDA) represents a very powerful channel to reach the scientific & research community. In this case, some of the BlueBRIDGE partners are involved in RDA. RDA will be exploited to spread the scientific and research results of BlueBRIDGE.

Partner network: 2 out 14 of the BlueBRIDGE partners (i2S & CITE) are SMEs specialised in providing solutions to the aquaculture sector. In addition, already 3 additional SMEs from the aquaculture field have already committed to exploit BlueBRIDGE solutions. BlueBRIDGE will exploit their websites, social networks, testimonies and contact network to spread the voice about BlueBRIDGE solutions. In addition they will disseminate BlueBRIDGE at their relevant events. The European Maritime Clusters: The European clusters represent a key multiplier to stimulate uptake of BlueBRIDGE solutions towards industry and SMEs. They have the competences to transfer the knowledge about the BlueBRIDGE solutions and the contacts with thousands of SMEs. At this purpose the BlueBRIDGE consortium includes the Pole Mer atlantique Innovation & Business cluster. PMBret will be fundamental to synergize with other marine & maritime clusters and to promote BlueBRIDGE solutions towards industry & SMEs.

Table 5: Activities to engage primary stakeholders.


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The table below reports the activities that will be performed to engage the secondary stakeholders. Communication tools & channels

Resource providers

Website

Creation of news & events announcement relevant to these groups Creation of a web page explaining the benefits that BlueBRIDGE can bring to each target group Publication of material describing the different resources and infrastructures integrated by BlueBRIDGE. Description of the main advantages for resource providers to collaborate with the BlueBRIDGE project. Promoting relevant news and events published on the website. Share takeaway messages from events. Twitter Handles and Hashtags to Twitter Handles and Twitter Handles and Twitter Handles and Hashtags use in tweets to engage the Hashtags to use in tweets Hashtags to use in tweets to use in tweets to engage the target audience: @D4Science to engage the target to engage the target target audience: @iMarineInitiative @d4science audience: @FishSource audience:@EU_Commiss @EU_Commission @eInfraEU @PacMARA @FAO @FAOfish @scottishaqua ion @digitalagendaEU @digitalagendaEU @EuroGOOS @MERIResearch @wrldaquaculture @D4science @EU_Mare @D4science @EU_Mare @OpenAIRE_EU @FishSource @FISinfo @Aqua_focus @EU_FARNET @EU_FARNET, @DefraGovUK #Research #dataservices @thefishsite @intrafish #Research #Data @NERCscience @MipaafSocial #marineresearch #data #VRE @seafoodsource #Research #dataservices @BMRupprechter #ecosystems #fisheries #sea #Research #marineresearch #data @Min_Agriculture #einfrastructure #Sustainability #marineresearch #VRE #ecosystems #Research #Data #Research #ecosystems #fisheries #fisheries #sea #dataservices #sea #Sustainability #einfrastructure #marineresearch #data #VRE #aquaculture #fishing #Sustainability #ecosystems #fisheries #sea #einfrastructure #Sustainability

Twitter

Industry


Policy & Funding Bodies

Government Agencies

&

National Initiatives working in the Blue Growth & the einfrastructures domain

Twitter Handles and Hashtags to use in tweets to engage the target audience: @EU_Commission @ICES @RDA_europe @DIGITALEUROPE @ISSF @EMODnet @egi_eu @INSME_ @AQUA_Users #Research #Data #Research #dataservices #marineresearch #data #VRE #ecosystems #fisheries #sea #einfrastructure #Sustainability #Ocean

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Relevant news will be shared via the PMBret account followed by almost 2300 subscribers including industries. LinkedIn Sharing news and updates. Joining relevant groups on LinkedIn. Engaging resource providers in Engaging representatives Engaging representatives Engaging governments participating at BlueBRIDGE from fisheries groups, of this stakeholder group (national/Regional/local) in webinars & events. maritime clusters, fisheries for BlueBRIDGE webinars charge of fisheries and ports, unions interested in & events. national agencies specialised webinars & events. Sharing in aquaculture monitoring and web-content material on environmental agencies for the benefits VREs can bring BlueBRIDGE webinars & to industry. events. Press releases 2 press releases in English over the project lifetime targeting the general public raising awareness on Blue Growth societal, environmental and commercial challenges. Press releases to be distributed via targeted press and media channels (cf. Sec. 5.2.5). Interviews 2 Targeted interviews with 1 Targeted interview with a resource provider representative from the representatives describing how marine & maritime and why they are working with industry. BlueBRIDGE. Best Practices Production of a best practice booklet to highlight how policy makers can benefit from BlueBRIDGE Service Catalogue The BlueBRIDGE service catalogue will describe the BlueBRIDGE offer in detail (cf. Sec. 2).. It will be made available on the BlueBRIDGE website and it will be promoted via the most relevant communication channels. Events (cf. Sec. Organisation of 3 BlueBRIDGE community workshops where the feedback on the implemented solutions will be collected and the BlueBRIDGE best practices 5.2.3 and 5.2.4) will be shared. The BlueBRIDGE community workshops will be key to stimulate the interest of new stakeholders. Organise f2f meetings with key representatives and or joint events/workshops Presentation of BlueBRIDGE at events relevant for the target groups Newsletter BlueBRIDGE monthly newsletter with special articles dedicated to the research & e-Infrastructure domain, to the Blue Growth domain and to SMEs circulated D3.1 Communication & Stakeholder Engagement Plan

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BlueBRIDGE – 675680 Online surveys Multipliers (sample)


The online surveys set up for the primary stakeholders will be also open to secondary stakeholders to understand if one of these groups find the BlueBRIDGE services of particular interest thus becoming a primary stakeholder The European clusters External Advisory Board The initial step in building represent a key multiplier members: 1 of the relevant collaborations will be to stimulate uptake of member of the Advisory the exploitation of the wide BlueBRIDGE solutions Board belongs to JRCpartner network: all project towards industry and Fisheries that since 2000, partners are leading SMEs. They have the operates an EU organisations in their field and competences to transfer framework for the have strong links with key the knowledge about the collection and international stakeholders. BlueBRIDGE solutions and management of fisheries The External Advisory Board the contacts with data. They can represent will be also key in engaging thousands of SMEs & an important channel for new initiatives. industries. At this purpose the adoption of some of the BlueBRIDGE the BlueBRIDGE services consortium includes the by the EC. Pole Mer Atlantique Innovation & Business cluster. PMBret will be fundamental to synergize with other marine & maritime clusters and to promote BlueBRIDGE solutions towards industry & SMEs. Table 6: Activities to engage secondary stakeholders.

All the other stakeholders (including bureau and portal of statistics, small local fisheries communities, non/governmental organisations, press & media and the general public) will be mainly engaged via the social networks: Sharing of news and events and individual target messages will be major activities performed.


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BlueBRIDGE – 675680 5 HORIZONTAL COMMUNICATION TOOLS & CHANNELS


To put in place all the engagement actions described in Sec.4, BlueBRIDGE will leverage on various communication tools and channels. 5.1 5.1.1

COMMUNICATION TOOLS BLUEBRIDGE BRANDING

Figure 4: BlueBRIDGE logo

5.1.2

The project branding is aimed at ensuring a distinctive look and feel across a broad set of communication tools. The logo in particular has two main concepts in regards to its design. Initially, it plays upon the concept of “bridge” by connecting the letters throughout the wording, secondly, the orange “wave” design underlines the link to the marine world and establish an element of continuity with the iMarine initiative through which the BlueBRIDGE VREs are delivered.

PRESS RELEASES, ARTICLES, VIDEOS AND INTERVIEWS

Different means to communicate the BlueBRIDGE updates will be adopted by the project. In particular 10 press releases will be produced during the project lifetime to reach the audience of sector-specific journals and 4 articles on the main topics addressed by BlueBRIDGE will be published on reference websites. In addition 10 interviews will be done during the project duration to exploit the testimonies of the users as engagement instruments. 2 animated videos will be also created. 5.1.3

NEWSLETTERS & COMMUNITY DATABASE

Newsletters will be distributed to the BlueBRIDGE community updating them on recent events, milestones, news pieces and also to advertise upcoming points of interests. There will be a newsletter published each month with 30 produced in total. Each will be published through the appropriate BlueBRIDGE communication channels and published on the web platform (http://www.bluebridge-vres.eu/publications/newsletters). Each newsletter will include target articles addressing different stakeholders to stimulate their interest in the project outcomes. Statistics on the effectiveness of each newsletter will be analysed on a monthly base. 5.1.4

SUCCESS STORIES & BEST PRACTICES

Success stories on how BlueBRIDGE services can meet the needs of target stakeholders & best practices on how the BlueBRIDGE sevices can have a socio economic impact will be published to demonstrate the benefits of the BlueBRIDGE services. Overall 4 best practices will be delivered. Each best practice will describe: • the specific needs of different users; • how BlueBRIDGE has satisfied these needs and the resulting benefits and socio economic impact; • how to implement it in other scientific domains, scenarios and countries.


BlueBRIDGE – 675680 5.1.5


PROMOTIONAL MATERIAL

Promotional material will be produced during the project duration to increase the opportunities for dissemination and communication. Promotional material includes fliers, pop-up banners and posters which will be distributed at events in which BlueBRIDGE is presented. Formats Description BlueBRIDGE fliers 8 Fliers including the promotion of the services as well as the project goals and achievements of the initiative. Roll Up 2 Pop up banners and 5 posters to use at events to give Banner/Posters visibility to the BlueBRIDGE main message. Infographics As a visually appealing instrument to raise awareness on the different topics addressed as well as illustrate the BlueBRIDGE services benefits, 2 infographics will be produced. Partner Partner-specific material will be produced to promote the Promotional Kit BlueBRIDGE within each partner institute/event as well as in their networks. Give-aways Appropriate give-aways such as bookmarks, cards, gadgets will be produced during the life of the project to incentivise the stakeholder engagement.

5.1.6

Delivery Channels/ Multipliers Website, Events, Press & Media, Social media Events Website, Press & Media, Social media

Website, Events, Press & Media, Social media Events

SCIENTIFIC PAPERS

Scientific papers will be key in BlueBRIDGE to promote the scientific results achieved by the project and reach out the scientific communities. BlueBRIDGE will produce 20 scientific papers during the project duration that will be published on relevant journals. A specific list presenting the main scientific conferences in the domains of fisheries, marine, biodiversity ecosystem services, ICT technology, etc. has been created in the project wiki16 and made available to all partners for the on-time preparation of scientific papers – workshops – poster presentation, etc. 5.2 5.2.1

COMMUNICATION CHANNELS BLUEBRIDGE WEBSITE

The BlueBRIDGE website17 serves as the information focal point and delivery channel for the project results. It plays a key role in communicating the BlueBRIDGE value proposition to potential users and stakeholders and in conveying users to the BlueBRIDGE VREs. It is developed using Drupal, the free open-source web

16

https://i-marine.d4science.org/group/bluebridgeproject/wiki#https://imarine.d4science.org/c/iframe/proxy?p_l_id=977649&p_p_id=48_INSTANCE_2Sep& 17 www.bluebridge-vres.eu D3.1 Communication & Stakeholder Engagement Plan

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BlueBRIDGE – 675680 www.bluebridge-vres.eu content management platform and it is oriented both to the general audience and the specific communities targeted by the project.

Figure 5: BlueBRIDGE Home Page

The home page at M5 includes the following sections: • Services – Links to the one page description of the services • iMarine Gateway18 - Brings to the iMarine Gateway web portal, that is the access point for the BlueBRIDGE VREs; • About – Describes the main objectives of the project and the partners involved; • News – Regularly updated news pieces related to the project; • Events – Published information on upcoming and previous events where BlueBRIDGE is represented; • Publications – this section includes newsletters, press releases, press clippings, scientific papers, press Kit. The BlueBRIDGE website will be continuously updated and populated with content during the project lifetime. The website is also integrated with the different BlueBRIDGE social networks to quickly share the news on the web. 5.2.2

BLUEBRIDGE SOCIAL NETWORKS

BlueBRIDGE has set up different social network accounts in order to reach a wider audience by daily sharing progress and updates of the project. All web platform content pieces are designed to allow the user to share content pieces through social media channels. In particular, BlueBRIDGE will leverage on the following social networks: • Twitter19 (@BlueBridgeVREs) will be mainly used to provide brief real time updates and news and to promote event activities and short videos (via Periscope). A minimum target of 400 followers has been set with a minimum output of 300 tweets throughout the project lifespan.

18 19

https://i-marine.d4science.org https://twitter.com/BlueBridgeVREs


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Figure 6: Twitter homepage screenshot

• LinkedIn20 will be mainly used to bring on board new relevant stakeholders, send target messages and invite key stakeholders at relevant events. BlueBRIDGE aims to to reach a minimum of 400 connections. • SlideShare21 will allow to disseminate training material and BlueBRIDGE presentations. • Google+ has been identified by BlueBRIDGE as a beneficial platform to use to further disseminate information and connect with the potential BlueBRIDGE community with the aim of connecting with a minimum if 50 relevant contacts. In addition to the previous mentioned social media channels, BlueBRIDGE will leverage on the iMarine YouTube channel22, to upload and store webinars, videos and other audio visual material. The main reason behind the re-use of the iMarine YouTube channel is that it already include useful training videos on the usage of the infrastructure of which BlueBRIDGE stakeholders can benefit from. The same choice has been done in relation to the online presence of Facebook23. 5.2.3

EVENTS

BlueBRIDGE as part of its work plan will organise three major community workshops (M10, 20, 27). These workshops have the primary objective of raising awareness and visibility of the BlueBRIDGE project results and showcase its solutions and the benefits they can bring to different stakeholders. Networking and knowledge exchange with expert stakeholders and user communities will be also a key component of the community workshops. They will be fundamental to build the basis for a future sustainability, working towards a general consensus, validation and acknowledgement on the project results. Table below reports the plan for the first community workshop.

20

https://be.linkedin.com/in/blue-bridge-a049a710b http://www.slideshare.net/BlueBridgeVREs 22 https://www.youtube.com/user/iMarineProjectEU 23 https://www.facebook.com/iMarineInitiative/ 21


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BlueBRIDGE – 675680 When 18/19 May 2016, Turku, Finland colocate with EU Maritime Days 2016


Main scope Towards innovative data services for Blue Growth The workshop will show the difference smart data services can make in the Blue Growth sector, specifically in for fisheries, aquaculture, ecosystem management, livelihoods and food system. In particular, the focus will be put on: • Smart solutions to facilitate the efficient assessment of fishery stocks and the production of related knowledge and indicators • Solutions to effectively and efficiently produce aquaculture products (maps of human activity and natural zones) contributing to an aquaculture atlas compliant with NASO standards. • Solutions to support the efficient and effective production of maps of vegetation types and human impacts on them to enable ecosystem degradation analysis. • Solutions to support performance estimation, benchmarking, decision making and strategic investment analysis and identification of strategic locations in aquaculture The workshop will also investigate the best practices already adopted by different stakeholders to tackle existing challenges. “Blue skills” will be also on the radar of the workshop: What are the key competences to deal with the innovative solutions in the Blue Growth areas? What are the main gaps to fill in terms of skills? The session is for policy makers, international organisations and public authorities, industry and research institutes and universities. The main outcome of the workshop will be a set of recommendations that will contribute to the following key topics of the conference: Investing in blue growth - Improving ocean governance - Boosting skills development. Table 7: BlueBRIDGE community workshop M5-M15

In addition to the before mentioned workshops, BlueBRIDGE will organise two face to face training sessions with 30 participants to educate users on the usage of the BlueBRIDGE services. The first f2f meeting will be held in Brest, in France, in October 2016 co-located with the Sea Tech Week24 where representatives from industry, policy makers, SMEs and researchers can be educated on the benefits of the BlueBRIDGE solutions. F2f training events will be integrated with webinars focusing on the promotion of the BlueBRIDGE services and e-infrastructure. Two webinars are foreseen during the project lifetime. Webinars will be delivered through well-established webinar channels that will ensure a wide participation and a target audience. Examples of these channels are BrightTalk25 and EBM Open Channels26 (OpenChannels Forum for Ocean Planning & Management). 5.2.4

OTHER EVENTS

BlueBRIDGE will actively participate in a series of events organised by third parties or in collaboration with BlueBRIDGE to promote its solutions and results to different target stakeholders. Specific events will be targeted based on the audiences expected, while well targeted presentations and promotional material will be generated for focused and effective communication, dissemination and engagement outcomes. The table below includes a preliminary plan of the events from M6 to M15. The table will be continuously updated on the project wiki. Date, Location

Event

4 February Ocean BtoB 2016, France

Description & Target Audience SMEs business convention

BlueBRIDGE participation BlueBRIDGE booth

Impact Visibility industry,

to

24

http://www.saferseas-brest.org/Presentation-712-0-0-0.html https://www.brighttalk.com/ 26 https://www.openchannels.org/blogs/ebm-tools 25


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10 – 12 February, Greece

Meeting with Greek ministry of Rural Development and Food 25 February Digital4EU 2016 2016, Belgium


UoA, CITE, i2s team of BlueBRIDGE Presentation of and ministry / FARNET BlueBRIDGE representatives objectives and scope Digital4EU 2016 is the second edition Participation of of the Digital4EU Stakeholder Forum, BlueBRIDGE which focused on President Jeanrepresentative Claude Juncker’s digital priorities.

29 February FIRMS - Fisheries and Representatives of FIRMS community 2016, Rome, Resources Monitoring Italy System

Presentation of BlueBRIDGE solutions

29 February–4 Training course in the Training course organised within WP8 Usage of the using the e-infrastructure as a March, ICES, R environment BlueBRIDGE training environment Copenhagen, VREs Denmark

1-3 March RDA 7th 2016, Tokyo, Meeting Japan

Plenary Open science is fundamentally community driven and dependent on free knowledge sharing and access to tools and services. As an organisation of volunteers and self-formed collaboration, RDA is committed to promoting “openness” and delivering tangible outputs that improve data sharing across disciplines, technologies, and countries. These three-day working meetings bring together a unique community of data scientists, librarians, computer and domain scientists, policy makers and strategists to meet and discuss concrete actions and plans. 4 March 2016, BlueBRIDGE External Experts from the BlueBRIDGE EAB and Rome, Italy advisory Board representatives of key communities Meeting 9 March 2016, Euragri workshop "Big Paris data in agriculture: consequences for research and research organizations"

BlueBRIDGE poster as part of the einfra booklet

Presentation of BlueBRIDGE services and capabilities The Euragri workshop is organised in Presentation of order to promote exchanges of ideas BlueBRIDGE and propose initiatives for performing project and its research in the context of e- underlying infrastructure in agriculture. infrastructure


New contacts related to small businesses, potential new users Visibility, opportunity to create synergies Visibility opportunity, promotion of the BlueBRIDGE services Visibility, opportunity for potential collaboration and knowledge transfer. Increase in uptake of the BlueBRIDGE services through training. Visibility. Visibility, dissemination and database enrichment opportunity. Around 350 people will attend to disseminate the BlueBRIDGE data services.

Visibility, opportunity to create synergies New contacts related to small businesses, potential new users Page 44 of 66

BlueBRIDGE – 675680 15 – 20 March Meeting 2016, Cypriot Greece FARNET

5 – 8 April, 2016

25-26 May 2016, Aviemore, Scotland

June 2016, Berlin, Germany

2-4 June 2016, Izmir, Turkey

6-8 June 2016

June 29-30 2016, Eindhoven, the Netherlands


with the F2f meeting with the Cypriot FLAG of Presentation of FLAG of FARNET BlueBRIDGE objectives and scope

Visibility, opportunity to create synergies and promote the services. EGI Conference 2016 Conference addressing the Presentation of Potential new requirements and technical needs for BlueBRIDGE e- users and services realizing the European Open infrastructure knowledge Science Cloud transfer. AquacultureUK 2016 The 5th Annual World Congress of TBD Visibility to Aquaculture and Fisheries-2016 industry, New contacts related to small businesses, potential new users EUDAT Conference Conference addressing the research BlueBRIDGE Visibility, data management requirements and poster dissemination technical needs of Europe and database enrichment opportunity. Future Fish Eurasia Aquaculture conference TBD Visibility to industry, New contacts related to small businesses, potential new users ICCS 2016 workshop – This ICCS 2016 workshop focuses on Paper Disseminate Environmental advances in environmental computing Scientific computing (using advanced environmental results and applications – state of modelling techniques to analyse data engage with the art sources with a goal of producing scientific actionable knowledge) community. Visibility in science sector. The European Data The European Data Forum (EDF) is a TBD Visibility to Forum (EDF) 2016 meeting for industry professionals, industry, researchers, policymakers and New contacts members of community initiatives to related to small discuss the challenges of Big Data and businesses, the emerging Data Economy and to potential new develop suitable action plans for users. addressing these challenges. Of Knowledge special focus for the EDF are Small and transfer with Medium-sized Enterprises (SMEs), Data sector. since they are driving innovation and competition in many data-driven economic sectors. The range of topics discussed at the European Data Forum ranges from novel data-driven


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business models (e.g. data clearing houses), and technological innovations (e.g. Linked Data Web) to societal aspects (e.g. open governmental data as well as data privacy and security). July 11-13, 2nd Global Summit on Aquaculture Summit 2016 TBD 2016 in Kuala Aquaculture & Lumpur, Fisheries Malaysia,

12–16 September, ICES, Copenhagen, Denmark

19-23 September 2016, Riga, Latvia

20-23 September 2016, Edinburgh, Scotland

26-30 September 2016, Kracow, Poland September 29- October 01, 2016, London

September 2016

Visibility to industry, New contacts related to small businesses, potential new users Design and analysis of Training course organised within WP8 Usage of the Increase in catch sampling using the e-infrastructure as a training BlueBRIDGE uptake of the programmes environment VREs BlueBRIDGE services through training. Visibility. ICES Annual Science Integrated ecosystem assessment and BlueBRIDGE Disseminate Conference (ASC) decision support to advance paper Scientific ecosystem-based fisheries results and management is one of the key topics engage with of this year conference. scientific community. Visibility in science sector. Aquaculture Europe Aquaculture conference TBD Visibility to 2016 industry, New contacts related to small businesses, potential new users e-infrastructure event The event will host training, research BlueBRIDGE Visibility, community workshops and will presentation dissemination showcase how to profit from eopportunity, Infrastructure solutions. potential for new users. Aquaculture-2016, Aquaculture conference TBD Visibility to international industry, aquaculture New contacts conference in UK related to small businesses, potential new users RDA Plenary Meeting TBD Disseminate Scientific results and engage with


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3-5 October 2016, Cape Town, South Africa

International Conference Research Infrastructures 2016)

The conference aims at: on

www.bluebridge-vres.eu scientific community. Presentation of Visibility and the eInfra dissemination booklet + video of the BlueBRIDGE services. Demonstration of the services and database enrichment opportunity.

• highlighting the essential role of global research infrastructures in (ICRI • addressing grand challenges and as hubs for innovation; • reflecting on needs, development and sustainability of global/regional research infrastructures; discussing the possibility to move towards an international roadmap. Speakers representing high-level stakeholders from across the globe, as well as highly profiled key political Institutions, including the UN, European Commission, African Union, OECD and others, will intervene in the debate. 17–22 October, Management Strategy Training course organised within WP8 Usage of the Increase in Evaluation: an using the e-infrastructure as a training BlueBRIDGE uptake of the ICES, introduction environment VREs BlueBRIDGE Copenhagen, services Denmark through training. Visibility. 19-22/10 2016 Aqua Sur 2016, Puerto Aquaculture conference TBD Visibility to Montt, Chile, industry, New contacts related to small businesses, potential new users 24–28 October, Stock assessment Training course organised within WP8 Usage of the Increase in (advanced) using the e-infrastructure as a training BlueBRIDGE uptake of the ICES, environment VREs BlueBRIDGE Copenhagen, services Denmark through training. Visibility. October 2016 European Marine Visibility, opportunity to Board create synergies October 2017, ITechMer The first professional trade fair for the Plenary Visibility to Lorient, France sea sector in France, ITechMer is a conference will industry, meeting of professionals working in be reported in New contacts sectors from ship design to final the Conference related to small processing of seafood products, proceedings/bo businesses, including capture, security, logistics, oklet. potential new marketing, etc. Presentation users. Industry, Developers, Policy makers, available on the Dissemination SMEs, Researchers event’s website D3.1 Communication & Stakeholder Engagement Plan

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November 4-6, 2016, Qingdao, China

The 5th Annual World Aquaculture conference Congress of Aquaculture and Fisheries-2016

www.bluebridge-vres.eu and/or demand. TBD

on of BlueBRIDGE services, Visibility to industry, New contacts related to small businesses, potential new users

Table 8: BlueBRIDGE pertinent events

5.2.5

PRESS & MEDIA CHANNELS

The table below gives an overview of the press and media channels on which BlueBRIDGE will leverage on during the project lifetime to maximize its visibility. Media Channels Actu Environment - http://www.actuenvironnement.com/ Aquaculture Directory http://aquaculturedirectory.co.u k/ International

Overview News related to environment.

Promotion of all issues relating the aquaculture including, news, articles and advertising of events. Distribution of a newsletter to registered members and house a directory of aquaculture businesses and farms Aquaculture Magazine - Promotion of all issues relating the aquaculture including, http://www.aquaculturemag.co news, articles and advertising of events. m/ http://aquaculturenorthamerica. Promotion of all issues relating the aquaculture including, com/ news, articles and advertising of events. CORDIS Press Service EC-based dissemination channels updated daily targeting (http://cordis.europa.eu/fetch?C enterprise, government and particularly research ALLER=EN_PRESS) organisations across EU27 operating in ICT. Press releases CORDIS Wire and announcements. (http://cordis.europa.eu/news/h ome_en.html) - Europe http://www.earthmagazine.org/ Promotion of all issues relating the environment including, news, articles and advertising of events. EBM Open Channels Promotion of all news related to innovative tools for the https://www.openchannels.org/ fishery ecosystem management. EUObserver A source of EU related news and information, editorially (http://euobserver.com) focused EURACTIV EU news and policy debates (http://www.euractiv.com) Eurocean eNewsletter EurOcean is a focal point for information on marine http://www.eurocean.org/ science and technology in Europe and its Internet portal is aiming to provide information on topics related to marine science and technology in Europe with a priority given to two main domains: marine research infrastructures and European research, technology and development information. EurOcean contributes to the


Target Audience Environment and related issues Aquaculture channel

Aquaculture channel Aquaculture channel Policy channel

Blue Growth channel Blue Growth channel Policy channel Policy channel Marine research infrastructures, European researchers

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initiatives aiming to implement a Marine European Research Area and a European maritime policy. Eurofish http://www.eurofish.dk/ Europe

International organisation established to assist the development of fisheries and aquaculture in Central and Eastern Europe. European related fish news and publishing of bi-monthly magazine. Publication of subscription based research documents relating to Global fish research. http://www.fis.com/ The web site of Fish Information & Services is widely recognized as the standard for global seafood industry information on the Internet. Fish Farming International Online publishing of all aquaculture worldwide news http://fishfarminginternational.c pieces. Provides global coverage of all sectors of the om/ aquaculture industry with an emphasis on research, production, technology, innovation, feed and industry trends and people. Fish Information and Services The site delivers reliable, timely, comprehensive http://www.fis.com/ worldwide fishing, seafood, and aquaculture information. International Publication of news pieces relating to worldwide fish news and data. 10,000 unique views daily. Houses a company directory for practitioners involved in different aspects of fishing Fish News EU Provide independent fishing related news, prices and http://www.fishnewseu.com/ service covering the catching, processing and aquaculture Europe sectors both in a UK and international context. News stories based around Europe. Flash FARNET magazine & Provide fisheries related news of interest for small local newsletter fisheries communities. News stories based around https://webgate.ec.europa.eu/fp Europe. fis/cms/farnet/publications/new sletter Futura Environnement - News related to environment. http://www.futurasciences.com/magazines/environ nement/ Hatchery International News related to aquacultures in particular hatcheries. http://hatcheryinternational.com / Innovations Report Web-based and focused on cross-domain ICT sectors, (http://www.innovationsbusiness and R&D. Press releases and announcements. report.com/) Europe International innovation Latest research, policy and technology insight and http://www.internationalinnovat analysis. It has a section related to environment ion.com/ http://www.internationalinnovation.com/environment/ more generally for innovation in the environmental domain Le Marin http://www.lemarin.fr Latest news from the marine & maritime sector Maritime affairs and fisheries online magazine

Aquaculture and Fisheries in Europe.

Seafood industry

Aquaculture industry

Business related to fisheries and aquaculture.

Fisheries aquaculture

and

Small local fisheries communities

Environment and related issues

Aquaculture practitioners Popular ICT & Technology Media Channel Global audience

Marine & maritime news Overview of news and events regarding to maritime Business and policy affairs and fisheries in Europe. makers related to


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BlueBRIDGE – 675680 http://ec.europa.eu/dgs/maritim eaffairs_fisheries/magazine/ Nature Newscientist http://www.facebook.com/news cientist Sciencemagazine ScienceNode (https://sciencenode.org/) International


fisheries and aquaculture. International weekly journal of science. Editorials, News Science & ICT news & Views, corrections and primary research coverage. News in science Science & ICT news

The world's leading outlet for scientific news, commentary, and cutting-edge research. International weekly online publication that covers advanced computing, research networks, big data and tech trends in general. Through iSGTW a scientific readership of over 8700 can be reached. The Fish Site Extensive website relating to all things fish including http://www.thefishsite.com/ fishers and aquacultures. Also includes a knowledge International centre of information for users to learn about different aspects of the fish sector. The Hydro Graphic Society Recognised for promoting the development of http://www.hydrographicsociety hydrography and hydrographic learning by providing .org/ unrivalled opportunities for the exchange of ideas and International (specific branches practices. Data Exchange opportunities across the globe) The Seafood Source Global news on all subjects relating to seafood. http://www.seafoodsource.com/ Promotion of news and events relating to seafood. International Includes sections on environment and sustainability and aquaculture.

Science & ICT news Popular ICT & Technology & Business Media Channel Popular platform for people interested in the fish sector. Oceanographers

General target interested in seafood sector. Fisheries and aquacultures.

Table 9: Examples of press & media channels

5.2.6

PARTNER NETWORK & BLUEBRIDGE ADVISORY BOARD

The BlueBRIDGE partner network and advisory board represent the initial user base and market for the BlueBRIDGE services. They will be therefore key to disseminate the BlueBRIDGE benefits to other potential users and to communicate results within their communities. Table below describes how the communication and media channels and tools of the partners will be used. Partner CNR

ERCIM

ENG

Outreach channels CNR internal newsletter will be used to disseminate the most important scientific news coming from BlueBRIDGE. This will be useful for the project to achieve thousands of researchers, also in disciplines different from Blue Growth. The ERCIM News magazine will be used to reach about 10,000 readers in approximately 100 countries. The readership is mainly academia (including many students), but also policy makers and industry. In 27 addition the most relevant news will be posted on the ERCIM website and social networks (LinkedIn and Twitter). 28 A BlueBRIDGE dedicated webpage will be created on the Engineering website

27 28

https://www.linkedin.com/groups/81390 http://www.eng.it/ricerca/progetti.dot


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BlueBRIDGE – 675680 UOA

FAO

ICES

IRD FORTH

TRUSTIT I2S

CITE

CLS


UoA website – Department of Informatics and telecommunications page/ relevant announcement from to relevant groups e.g. MADGIK group including dedicated to information systems and e-infrastructures researchers and projects will be leveraged on to disseminate BlueBRIDGE. In the UoA web and in particular 29 in the page “announcements and events” specific global BlueBRIDGE events would be presented . 30 Analogous events would be presented to MADGIK page . The international press & media channels of FAO, together with the FAO website, will be leveraged on by BlueBRIDGE to reach the fisheries & aquaculture communities. FAO will be also key to disseminate BlueBRIDGE results to all the different events organised. The ICES bi-monthly newsletter, which currently has 1331 subscribers, will be exploited to disseminate key BlueBRIDGE articles. A BlueBRIDGE dedicated webpage will be created on the ICES website and relevant news will be shared. Important updates will be also shared via the ICES Twitter (@ICES_ASC) with 2872 followers, the Facebook webpage with 2273 likes, and the LinkedIn group with 5786 members. BlueBRIDGE will be also promoted at the Annual Science Conference (ASC) and to the ICES symposia. The internal newsletter of IRD will be exploited to promote ad hoc news to a scientific audience. 31 FORTH will contribute to the BlueBRIDGE dissemination by publishing on the FORTH website press 32 releases coming from the project. The FORTH-ICS Facebook account as well as the FORTH-ICS 33 Information Systems Laboratory Twitter account , will be used for announcing new activities and news in general. In addition, BlueBRIDGE will be presented at the European Researchers’ night event organised by FORTH. 34 Trust-IT website and social networks will be exploited to promote the major BlueBRIDGE results. In addition, as TRUST-IT is involved in other key initiative such as EUDAT and RDA, the publication of relevant news on external channels will be easier. I2S newsletter will be used to disseminate the BlueBRIDGE outcomes. It includes about 2000 contacts, 80% from the industry (owners, production managers) and 20 % from academia, professional unions, 35 associations, etc. The I2S website will be also exploited. I2S has also strong links with Fisheries news , a magazine specialised in fisheries, marine and aquatic subjects/events that will be also exploited to spread the BlueBRIDGE news. In addition I2S will invite a wide audience from around 1000 aquaTracker's (it is a free aquaculture software created by i2s) users to evaluate the service when it will be ready to deploy. 36 The CITE official website will be used to promote BlueBRIDGE events, scientific publications, technological breakthroughs, software releases, public interviews, as well as the CITE social networks 37 38 39 (Twitter , Facebook , LinkedIn ). 40 A general description of the BlueBRIDGE project and CLS role will be published on the CLS website . In 41 addition the results of the aquaculture atlas use case will be disseminated on the Vigisat website and 42 43 included in the CLS biannual thematic magazine . CLS social networks will be also exploited to maximize the BlueBRIDGE outreach.

29

http://www.uoa.gr/anakoinoseis-kai-ekdhloseis.html http://www.madgik.di.uoa.gr/ 31 http://www.ics.forth.gr/index_main.php?l=e&n=5&id=78 32 https://www.facebook.com/FORTH-Institute-of-Computer-Science-104247583033867/?fref=ts 33 https://twitter.com/isl_ics_forth 34 www.trust-itservices.com 35 http://alieftikanea.gr/ 36 http://www.cite.gr/ 37 https://twitter.com/cite_sa 38 https://www.facebook.com/citesa/ 39 https://www.linkedin.com/company/communication-&-information-technologies-experts-sa 40 www.cls.fr 41 www.vigisat.eu 42 http://www.cls.fr/web/en/231-cop21-cls.php 43 https://www.linkedin.com/company/cls?trk=top_nav_home;https://twitter.com/CLS_Group; https://plus.google.com/+ClsFr 30


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BlueBRIDGE – 675680 GRID Arendal PMBret


The GRID Arendal official website will be used to promote BlueBRIDGE events, scientific publications, technological breakthroughs, software releases, public interviews, as well as the GRID Arendal social networks The PMBret network composed by 337 membership (43 industries, 197 SMES, 56 academics, 41 professional organisations and clusters), representing more than 1900 direct members, will be key for the success of BlueBRIDGE stakeholder engagement. Relevant BlueBRIDGE news will be included in the 44 PMBret monthly newsletter distributed to its whole contact network (i.e. more than 10 000 copies). The PMBret website will be also a strategic way to inform and to engage stakeholders as the website records 45 about 100 000 pages seen per year. PMBret social networks will be used for the project promotion. In addition, PMBret will recruit stakeholders and BlueBRIDGE potential users through its events organised in the fields of marine biological resources and environmental and coastal planning and development.

In addition to the partner network, a key role in the stakeholder engagement and outreach will be played by the BlueBRIDGE External Advisory Board (EAB) that will serve as a strategic guide for the project consortium. It will be composed of key worldwide-recognised experts. Namely the EAB will be chaired by Mr. Marc Taconet (FAO) and it will include the following experts: • Nicolas Bailly Biodiversity Informatics Scientist at the Hellenic Centre for Marine Research (HCMR), Institute of Marine Biology, Biotechnology & Aquaculture (GR); • Julian Barbière Head of Marine Policy and Regional Coordination Section, Intergovernmental Oceanographic Commission (IOC) of UNESCO (FR); • Dr. Rainer Froese Senior Scientist of Marine Ecology, GEOMAR Helmholtz Centre for Ocean Research Kiel (DE); • Mark Luckins Director of IT at Marine Stewardship Council (UK) To be Announced Delegate to be nominated at project start, Western Central Atlantic Fishery Commission (BAR); • Jérôme Guitton Application Developer, AGROCAMPUS OUEST, Pôle halieutique (FR); • Mark Harley Database Manager, Northwest Atlantic Fisheries Organization (CAN); • Dr. Ray Hilborn Professor in the School of Aquatic and Fishery Sciences, University of Washington (USA); • Braddock J. Spear Sustainable Fisheries Partnership Systems Division Director (USA); • Larry Hildebrand Head, Marine Environmental and Ocean Management, Faculty of the World Maritime University; • Jann Mathinsohn JRC-Fisheries. The members will act as multipliers towards their communities.

44

http://pole-mer-bretagne-atlantique.com/fr/newsletter-360/archive/listid-1-mailing-list/lang-fr-FR

45

Twitter: 2791 followers (www.twitter.com/PoleMerBA ,www.youtube.com/user/PoleMerBA)/YouTube: more than 1650 views D3.1 Communication & Stakeholder Engagement Plan

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BlueBRIDGE – 675680 6 MEASURING IMPACT AND MONITORING THE ACTIVITES


Communication & Outreach

Objec tive

The impact of the activities described in this plan will be measured through a core set of key performance indicators (KPIs) wherever they are quantifiable. A continuous activity of monitoring will be carried out by Trust-IT Services, as WP3 leader, and shared with all partners during the monthly PEC calls. The table below shows the end-of-project targets. Activity

Key Performance Indicator (KPI)

Produce a detailed Communication & Dissemination Strategy Plan for the project duration

Create 1 Plan with an update at month 15

Generate a service-oriented, responsive, attractive, content rich web platform integrated with social networks and easy to understand content like videos, visuals, etc. Set up BlueBRIDGE channels on the most relevant social networks (Twitter, Google +, LinkedIn, SlideShare, YouTube) with weekly updates, re-using content website and external content of interest to the BlueBRIDGE community.

Average 500 monthly visits to BlueBRIDGE web platform

Overall 300 tweets; 3 discussion groups; 40 BlueBRIDGE presentations shared via SlideShare and 2 videos shared on YouTube to reach: 400 followers on Twitter, 400 connections on LinkedIn, 50 relevant contacts Produce content for the website & 10 press releases; 4 articles; 10 media coverage (press releases, interviews; 1 news per week; articles, interviews, etc.)

Produce promotional material (design & content) to increase the visibility of BlueBRIDGE at events and promote its main results.

Create two animated videos on the BlueBRIDGE initiative and/or its services to communicate BlueBRIDGE results and concepts.

46

EoP Target 47

Activities 2

1 website with weekly updates

300 tweets; 3 discussion groups; 40 BlueBRIDGE presentations shared via SlideShare

48

Impact To establish a coordinated communication and engagement strategy within the project 500 monthly visits to ensure a continuous online engagement with key communities 400 followers on Twitter, 400 connections on LinkedIn, 50 relevant contacts.

10 press Generation of 50 releases; 4 press clippings articles; 10 interviews; 1 news per week 8 fliers; 5 posters; 2 pop up 8 fliers; 5 Dissemination of banners; 1 BlueBRIDGE posters; 2 pop promotional material catalogue of services up banners; 1 at least at 20 events BlueBRIDGE catalogue of services 49 2 videos 2 videos 100 views

46

End of the project Activities to perform by the end of the project to reach the expected impact 48 Expected impact 49 Some 53% of YouTube's videos have fewer than 500 views, says TubeMogul. About 30% have less than 100 views. Meanwhile, just 0.33% have more than 1 million views. Source: Business Insider http://www.businessinsider.com/chartof-the-day-youtube-videos-by-views-2009-5?IR=T 47


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Community building and Stakeholder Engagement



Dissemination of the scientific results via a web area dedicated to Publications Scientific papers will be promoted through the BlueBRIDGE newsletter to raise awareness of scientific results & outputs Stakeholder analysis to identify the key targeted communities.

20 scientific papers with a publication section on the web platform

Create 1 Engagement Plan report

1 Engagement Plan report

Define personalised approach and messaging for each target stakeholder group and plan to reinforce the relationships through groups around specific topics or specific service user groups. Organise 3 workshops with a target audience of 40 participants. Concept & Agenda; Event announcements (3 per event); Press release before the event; Promotion of the event through media channels; Support material; Event recording; 2 video interviews per event; 1 press release post event; 1 public executive summary; 1 internal report Expand synergies to reach new communities & for mutual visibility, identifying together with T2.1 activity the most relevant European & international initiatives. Working group focused activities facilitating the use of the BlueBRIDGE VREs through outreach and engagement activities targeting researchers, scientists, service providers and users.

1 newsletter per month

36 newsletter

3 workshops (40 participants each)

3 workshops

120 relevant stakeholder engaged

Establish 10 new synergies

Establish 10 new synergies

Reach the community of these initiatives

Support access and use of VREs. Dedicated content published to highlight developments & activities.

Set up of an etraining section on the website with all the instruction on how to access & use VREs 1,000 qualified contacts at the end of the project

Educate users (at least 10% of the overall visits to the website related to this section)

Build a Segmented & Profiled 1,000 qualified contacts at the Dissemination database including end of the project all relevant stakeholder contacts.

20 scientific Promotion of papers BlueBRIDGE scientific 1 section on the results on at least 10 web platform different scientific journals To establish a coordinated communication and engagement strategy within the project 50 Opening rate 25%

Target communication & engagement activities

50

This percentage is in line with the average email campaign stats provided by Mailchimp, one of the most chosen newsletter tool providers. See Dec 2015 stats here: http://mailchimp.com/resources/research/email-marketingbenchmarks/ D3.1 Communication & Stakeholder Engagement Plan

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Knowledge Transfer

Best Practices & Socio-economic Impact



Identify best practices for each of 4 practical guides/manuals for 4 practical Disseminate & the BlueBRIDGE pillars. how to implement & use in guides/manuals replicate BlueBRIDGE different scientific domains. for how to best practices implement & use in different scientific domains Promote best practices, success Set-up and curation of a 1 website Disseminate stories, community standards & dedicated website section section BlueBRIDGE best recommendations through the practices (at least website for both users as well as 10% of the overall service providers visits to the website related to this section) Face to face training sessions with 2 f2f training events (30 2 f2f training 60 participants to 30 participants. Concept & Agenda participants per event). events training events + of the training; 3 Training Engaging at least 5 announcements (per event); new Interested Promotion of training through Parties during the media channels; Training Support project lifetime material (documentation & willing to exploit the promotional material – flier –poster BlueBRIDGE –pop up banners) in French & resources to improve English; 1 press release after each their business or to event. generate new businesses Innovation focused webinars on Delivery of 2 webinars 2 webinars 30 participants per BlueBRIDGE exploitable results webinar + Engaging delivered though the BlueBRIDGE at least 5 new website or by exploiting a dedicated Interested Parties external channel. during the project lifetime willing to exploit the BlueBRIDGE resources to improve their business or to generate new businesses etraining web section material Collection of training material 1 website Educate users (at developed for the training courses deployed as stand-alone esection least 10% of the delivered in WP8. Topics include training material via the web overall visits to the business benefits of the solutions platform. website related to and market perspective and a guide this section) on the available resources explaining how to access them, as well as domain specific models and how to use them. Table 10 - Communication & Stakeholder engagement KPIs


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BlueBRIDGE – 675680 www.bluebridge-vres.eu 7 COMMUNICATION & STAKEHOLDER ENGAGEMENT TIMELINE (M6-M15) The following table reports the plan of activities from M6 to M15. Month M6, February 2016

M7, March 2016

M8, April 2016

M9, May 2016

M10, June 2016

Activities • BlueBRIDGE article for the ERCIM newsletter • Article on how BlueBRIDGE will enhance food web models • Update of the BlueBRIDGE Website: service pages • Generation of the BlueBRIDGE general ppt • Social media updates • 1 interview (EwE) • Creation of a targeted flier for aquaculture • Preparation of dissemination material for the EAB meeting • Promotion of WP8 training • Online survey to collect feedback on the BlueBRIDGE services • Promotion of BlueBRIDGE at the Ocean B2B event • EAB meeting • News on the main outcomes of the EAB meeting • Monthly newsletter • Video on the usage of BlueBRIDGE infrastructure for SeaDataNet • Creation of a targeted flier for Blue Skills • Website updates • Social media updates • 1 interview (CNR researcher) • Promotion of the EU maritime Day workshop • Creation of a BlueBRIDGE use case • Promotion of BlueBRIDGE at the FIRMS meeting • Promotion of BlueBRIDGE towards the agriculture & space communities • Monthly newsletter • Social media updates • Website updates • Creation of a targeted flier for stock assessment • Animated Video BlueBRIDGE for aquaculture • 1 interview (EAB expert) • Promotion of the EU Maritime Day workshop & EGI • Training programme & collection of training material • Best practices methodology • Creation of a BlueBRIDGE use case • Article: What skills do you need to create a VRE? • Monthly newsletter • MS10 Stakeholder Engagement Workshops & post event reports • Social media updates • Website updates • EU Maritime Day event • Creation of a targeted flier for researchers • 1 interview (ICES) • Collection of training material • Best practices collection • Creation of a BlueBRIDGE use case • Press release of the EU Maritime Community Workshop • Monthly newsletter • Creation of a targeted flier for SMEs • MS12 eTraining web section & Training programme delivery • Social media updates


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• • • • • • • • • •

M11, July 2016

M12, August 2017

M13, September 2016

M14, October 2016

M15, November 2016

• • • • • • • • • • • •

• •

• •


Creation of a BlueBRIDGE use case Article: Bridging data providers & technologies – what are the benefits? Monthly newsletter Social media updates Promotion of WP8 Training Creation of a BlueBRIDGE use case nd Promotion of BlueBRIDGE at the COFI 32 session Monthly newsletter Animated Video BlueBRIDGE for researchers D3.2: Best Practices Interim Report: This deliverable documents the draft set of best practices identified within the four pillars of BlueBRIDGE and the analysis of the expected benefits. Social media updates Creation of a BlueBRIDGE use case Monthly newsletter Social media updates Promotion of WP8 training Promotion of the training event at the Sea Tech Week Creation of the BlueBRIDGE use case booklet Promotion of BlueBRIDGE at the ICES conference Monthly newsletter Social media updates F2f training event at the Sea Tech Week D3.3: Training & Knowledge Transfer Interim Report: This deliverable reports on the outcomes of the local f2f workshops, the courses foreseen in WP8 and an overview of all training material developed. 1 webinar D3.4: Communication & Stakeholder Engagement: Interim Report - This deliverable reports on outcomes of all communication, dissemination and stakeholder engagement activities performed between M1 and M15. It also includes a short update of the communication and stakeholder engagement plan for the remaining months. Monthly newsletter Social media updates

Table 11 - Communication & Stakeholder engagement timeline (M6-M15)


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BlueBRIDGE – 675680 8 CONCLUSIONS


The main conclusions of D3.1 “Communication & Stakeholder Engagement Plan” are: • This document is agreed upon with all the BlueBRIDGE Partners and it constitutes a plan to deliver a series of activities to which all partners – with the different level of effort foreseen by the BlueBRIDGE work plan – commit to contribute; • This Communication Plan document serves to plan what is to be done from M6 (February 2016) until the end of Month 15 (end of November 2016); • Concerning targets, KPIs and the planned activities, the Communication Plan is in effect a “living document”; The second release of the BlueBRIDGE Communication & Stakeholder Engagement Plan, D3.4 will report all the activities performed between M1 and M15 and will plan from M16 through M30.


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APPENDIX A. BLUEBRIDGE SERVICE CARDS This section reports the draft descriptions of the BlueBRIDGE VREs. These descriptions will be updated at the second iteration of the deliverable. A.1 Stock Assessment VRE

VRE Name: Stock Assessment Blue Growth scenario: Provide an on-line environment for Stock Assessment for Blue Growth practitioners with the long term strategy to produce evidence based understanding of the status of marine fisheries. Challenges: Information on population (e.g. growth, natural mortality, and recruitment), fisheries (e.g. selectivity and the environment) are all used in fisheries stock assessment and management. Without this information, incorrect assumptions can be made with a substantial impact on stock assessment results and resulting management advice. The main challenge is to provide a dedicated environment for stock assessment, including • Access to relevant data; • Access to a range of related algorithms and models; • Availability of storage and dissemination tools. The complexity of stock assessment, and the widely varying quality and availability of data and algorithms, is particularly suited to a transparent and collaborative approach. The environment offers a flexible set of algorithms that are as easily discovered as shared, and results are easily published. For individual scientist with sophisticated models the computing capacity offered through this VRE promises to boost productivity and, when properly embedded in the underlying infrastructure, citable and reproducible scientific experiments. Scope/Thematic area: Fisheries Management Short Description (high level): Adaptation of a web-based platform to manage data, algorithms, models and data for stock assessment. Functionalities: • Data collection • Data harmonization to international standards • Data publication (optional) • Data sharing • Data analysis and Modelling tools • Data repositories (SDMX) • Data provenance and attribution • Metadata management and Master Data Management Direct beneficiaries: • Resource managers (Countries, regional fisheries management organizations) • Scientists; scientific advisory panels • Students Expected Outcomes: • Structures Statistical datasets (SDMX, DDI, FLUX) • Forecast/estimation (catches, abundance, fishing effort...) • Management Indicators • Visual presentations • Reports and Fact-sheets D3.1 Communication & Stakeholder Engagement Plan

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• OGC compliant products • Knowledge base content (Global record of Stocks and Fisheries) Existing or similar solutions: • No similar solutions exist, but scattered software that can be integrated to produce a comprehensive environment does exist, and their integration is indeed essential for the success of this VRE. • R-packages • Private R, JAVA or other programs Where to access: https://i-marine.d4science.org/web/guest/virtual-research-environments A.2 Global Record of Stocks and Fisheries VRE

VRE Name: Global Record of Stocks and Fisheries (GRSF) Blue Growth scenario: Provide an on-line knowledge base on the Global Record of Stocks and Fisheries for a Blue Growth audience of ecologists, resource managers, market parties, and the general public with the long term objective to provide an evidence based information on the status of marine stocks and fisheries and promote responsible consumption. Challenges: Information on the status and trends of stocks (the exploitation level) and fisheries (the ecological and economic sustainability) depends on a multi-stakeholder analysis of a complex web of data and information to produce a shared opinion. This opinion is mostly based on stock assessment information and an assessment of the management capacity to ensure future sustainability of the fish and the fishery. It is not uncommon that there are differences in opinion between different assessment groups, and a single and definite GRSF is not the objective, but rather a clear and insightful overview of the best available data and practices. Without this information, it is hard, and thus expensive, for parties not directly involved in the stock assessment to use this information for market based decisions, such as ecolabelling, consumer communication etc. Vice versa, it is difficult for stock managers to find a cost effective way to communicate on the status of their stocks without expensive and indirect assessment methods. The main challenge is to provide an effective communication mechanism on stocks and fisheries that builds on existing information resources, but renders these: • More accessible through an effective single web-interface for currently separated knowledge bases (KB); • Clear and easy to understand for users (e.g. using traffic lights); • Manageable at authorization levels, e.g. data managers and users will have different data views; • Transparent; with traceable and well described information provenance and ownership metadata’; • Communicative, by having a KB integrated with query and display features, including a map-interface; • Dynamic, by delivering tools and services for data owners to collect and merge data with the GRSF KB. The challenge in this VRE lies in complexity of defining a GRSF and the KB to host this information effectively. The stock assessments used can be very different, the widely varying quality and availability of data, and the different assessments made by different interest groups is difficult to contain in a work-flow. The use of a semantic KB seems particularly suited to a transparent and collaborative approach to capture the currently existing information in a single environment. A semantic KB offers the flexibility to contain different data structures. For organizations with an interest to generate and use Stocks and Fisheries Status information, for instance to promote fish from sustainably managed resources, the capacity offered through this VRE potentially boosts visibility and availability of the information, and improve the quality by providing provenance metadata. Scope/Thematic area: D3.1 Communication & Stakeholder Engagement Plan

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Fisheries Information Management and Dissemination Short Description (high level): Adaptation of existing information sources to dissemination through a unified Knowledge base on Stocks and Fisheries. Functionalities: • Data integration of current information sources using a set of minimal data requirements • Data harmonization to dissemination standards with a special focus on provenance • Data publication • Data provenance management • Data merging and mapping tools • Data repositories (LOD) • Metadata management and Master Data Management Direct beneficiaries: • Resource managers (Countries, regional fisheries management organizations) • Fisheries organizations (commercial sector) • Fisheries products marketing and sales organizations • Consumers organizations • Students and general public Expected Outcomes: • Structured Semantic Knowledge Base • Management Indicators • Visual presentations; maps and graphs • Reports and Fact-sheets • Knowledge base content (Global record of Stocks and Fisheries) Existing or similar solutions: • The following datasets will guide development: o FIRMS Fact sheets http://firms.fao.org/firms/en o RAM Legacy database http://ramlegacy.org/ o FishSource http://www.fishsource.com/ • We intend to further develop the following tools: o GRADE console: http://www.fao.org/figis/grade/ o Forth TLO and related tools Where to access: https://i-marine.d4science.org/web/guest/virtual-research-environments A.3 Performance evaluation in aquaculture VRE

VRE Name: Performance evaluation in aquaculture Blue Growth scenario: Provide a service that focuses on increasing aquaculture productivity, while minimizing impacts on the environment by providing capacities for aqua-farming companies for performance estimation, benchmarking, decision making and strategic investment analysis Challenges: Aquaculture is the fastest-growing food-production sector in the world, now providing almost half of the global fish supply. Increases in demand for fish indicate that aquaculture will continue to expand. Therefore, it’s time to start thinking about how to do it better, in a more sustainable way that creates jobs without spoiling local ecosystems and environment. Aquaculture is a young industry and the will to improve exists for the


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simple reason that it is in the interest of every stakeholder. Adoption of better management practices is the answer to better yields and profitability apart. BlueBRIDGE aims to develop tools that will help companies increase productivity, resilience and lower development impact on the environment. That is the only way to sustainable aquaculture, which is the answer to the growing global demand for seafood. Scope/Thematic area: Aquaculture Short Description (high level): Web-based service for performance estimation, benchmarking, decision making and strategic investment analysis Functionalities: • Data collection and management • Generation of feeding, growth and feed conversion tables based on user data • Model management • What-if and simulation analysis • Development of global models that will be used for benchmarking Direct beneficiaries: • Aquaculture companies • Government organizations • Environmental agencies • Scientists • Potential investors Expected Outcomes: • Services to support model generation for feeding, growth and feed conversion • Benchmarking services • Global models per species and area characteristics Existing or similar solutions: There are no similar solutions available as services. Some of the production management software systems that are available on the market support the generation of models but there is nothing available as a service. So service available to support performance analysis. Where to access: https://i-marine.d4science.org/web/guest/virtual-research-environments A.4 Strategic Investment Analysis VRE

VRE Name: Strategic Investment Analysis and Scientific Planning/Alerting VRE Blue Growth scenario: Provide an on-line environment, for the probing of investment cases in aquaculture, and to scientists and policy makers for the detection of locations for scientific, environmental or socioeconomic attention. Challenges: The VRE addresses the challenge of probing on the globe, and more particularly in the sea, locations that meet a number of criteria, which, under a specific perspective are candidates for great opportunities or dangers. This probing is applied under a continuously varying substrate of data that originate from a variety of domains, such as earth observation, climate forecasts, environmental phenomena forecasts, socio-economic statistics, investment performance modeling etc. The underlying challenges are multifold: • Delivery of models that are optimal for the perspective under which the globe is analyzed • Identification of relevant data for the respective models. D3.1 Communication & Stakeholder Engagement Plan

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• Adaptation and harmonization of the data for fitting the models’ needs, overcoming issues with completeness, scale, acquisition methodology etc. • Delivery of efficient computational mechanisms for the continuous probing of the big data sets that underlie a search over the globe or smaller areas of it. Finally, a challenge that is cornerstone for the applicability of the VRE tools in various domain, is that all previously mentioned challenges cannot take the shortcut of focusing on a particular domain. A system agnostic of the datasets and the models needs to be delivered so as to be able to capture the future needs of its initial users, be it investors, scientists, policy-makers or students, and also be able to extend to new areas of opportunity. Scope/Thematic area: Aquatic Environments Policy Making / Enforcement Aquaculture Investment Planning Short Description (high level): A computationally powerful system for the detection of geographical locations of interest under multifactor evaluation criteria. Functionalities: • Data collection • Data delivery (WCS, WMS) • Data harmonization • Data visualization (geo) • Multi-factor optimization Direct beneficiaries: • Investors in aquaculture • Scientists; scientific advisory panels • Policy makers in socioeconomic and environmental protection fields • Students Expected Outcomes: • Collaborative environment for geo data harmonization and analysis • Domain models for the various selected cases (investment and environment) • Alerting tool for scientists • Datasets and maps (geo-visualization) • OGC compliant products Existing or similar solutions: No similar generic solutions exist due to the complexity of the problem. The common workaround is map coloring over static models and datasets provided by scientists. Where to access: https://i-marine.d4science.org/web/guest/virtual-research-environments

A.5 Aquaculture Atlas Generation & Protected Area Impact Maps VREs

VRE Name: 51 Aquaculture Atlas Generation VRE Scope/Thematic area: Aquaculture

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The specifications of the Aquaculture Atlas Generation VRE and of the Protected Area Impact Maps VRE are still under discussion. A more detailed description will be reported in the next iteration of this document. D3.1 Communication & Stakeholder Engagement Plan

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Short Description (high level): VRE providing scientists with an innovative environment supporting the effective and efficient production of aquaculture products (maps of human activity and natural zones) contributing to an aquaculture atlas compliant with NASO standards.

VRE Name: 52 Protected Area Impact Maps VRE Scope/Thematic area: Ecosystem analysis Short Description (high level): VRE providing scientists with an integrated environment supporting the efficient and effective production of maps of vegetation types and human impacts on them and enabling ecosystem degradation analysis.

A.6 Knowledge Bridging VRE

VRE Name: Knowledge Bridging The scenario: This VRE should provide an online dedicated environment to help to ease training courses. Challenges: • Technological limitations • Change management Scope/Thematic area: Scientific training environments Short Description (high level): Provide an online training environments that reduce trainers’ effort in preparing platforms for practical experimentation in courses organised by universities, institutions and companies that require multidisciplinary data access, curation and analytics, e.g. Ecosystem modelling, Vessel Monitoring Systems, Fisheries Management, Biodiversity Conservation & Geospatial Data Management. Functionalities: Functionalities will depend on individual courses and the wishes of the instructors. Functionalities might include software distribution, online meeting facilities, chat functions, model running etc. All depending on the scope and theme of the course. Direct beneficiaries: Course participants, course instructors for Universities, Research institutes, Intergovernmental organisation concerned with marine and fisheries science and companies.

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The specifications of the Aquaculture Atlas Generation VRE and of the Protected Area Impact Maps VRE are still under discussion. A more detailed description will be reported in the next iteration of this document D3.1 Communication & Stakeholder Engagement Plan

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Expected Outcomes: • Resource savings (reduced time to set up training environments & reduced costs) • Increased number of training courses Where to access: https://i-marine.d4science.org/web/guest/virtual-research-environments


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REFERENCES [1] Candela, L.; Castelli D.; Michel, J.; Pagano, P.; Zoppi, F. (2015) Quality Plan. BlueBRIDGE Project Deliverable D1.1 October 2015


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