registered trademarks of Exponential. 1212 Part No. 20170411. Location-based interest targeting www.exponential.com. Dat
Location-based interest targeting
Engage consumers online based on where they go and what they do while mobile.
Data Collection Ecosystem
Exponential’s preferred partnership with Cuebiq allows us to capture valuable, actionable, location-based interest data. Cuebiq has created offline location-based audience profiles across a range of verticals using accurate location data based on dwell time and frequency. By combining this with Exponential’s online interest-based audiences, advertisers are now able to target users based on a more complete view of the consumer.
Partner Apps.
Beacon
GPS Raw location data WI-FI
How it Works
Data Processing
• Cuebiq has an SDK for app publishers to read proximity
signals via GPS, wifi and beacons to create offline locationbased interest profiles based on their historical dwell time, location, and frequency within points of interest.
Machine Learning
• Exponential ingests the location-based audience profiles
and combines it with online interest-based data to target your consumers across desktop and mobile.
Frequency
Points of interest
Proximity
Key Benefits • Unique: Cuebiq is the only geo-behavioral data provider
that uses a variety of location based data points combined with machine learning, frequency and dwell time.
Dwell-time
• Better Accuracy: The number of visits to a particular
location within a certain tracks and time spent makes a difference. When Cuebiq track a user, they follow them for up to 30 days to understand the overall behavioral pattern of the person vs. a single snapshot. • Complete View: Learn more about your customers based
Data Development Audience Profiles
Sync with Exponential
on both their offline and online interests using Deep Dive, Exponential’s powerful audience discovery application. • Consumer Retention: Stay connected with your most
valuable consumers by re-engaging them online and continuing the conversation on a different channel.
Travelers
Apparel
• New Prospects: With access to 600 million unique users
we can extend your reach to relevant consumers with lookalike models that allow you to find new online users across our network of 2,000+ publishers.
Concert goer
Fitness
Gamers
Additional profiles
Offline audience profiles layered with online interestbased data
• Competitive Conquesting: Capture a larger share of the
market and attract new prospects by targeting users that are in-market or visited your competitor in the last 30 days.
www.exponential.com
For more information, please contact us at
[email protected].
© 2017 Exponential. All rights reserved. Exponential, the Exponential logotype, and other products and services of Exponential. are trademarks, service marks, or registered trademarks of Exponential. 1212 Part No. 20170411
