Jan 12, 2016 - Source: Created by Dr. Jude L. Capper, 2015. Photos from PETA http://www.peta.org/mediacenter/ads/Outdoor-Ads.aspx. Activist Groups Use ...
Does the Consumer Understand How Green We Are? Jude L. Capper, PhD Dairy Strong Conference Madison, WI January 12-14th 2016 Source: Created by Dr. Jude L. Capper, 2015
Activist Groups Use Powerful Images to Imply that Dairy Welfare is Less than Optimal
Source: Created by Dr. Jude L. Capper, 2015. Photos from PETA http://www.peta.org/mediacenter/ads/Outdoor-Ads.aspx
DIABETES
OBESITY
HEART DISEASE
CANCER
Activist Groups Use Powerful Images to Imply that Dairy Products Are Undesirable
milk: it’s a killer Get the Facts: DumpDairy.com
got pus? Milk contains unsafe levels of blood and pus. MilkSucks.com Source: Created by Dr. Jude L. Capper, 2015. Photos from PETA http://www.peta.org/mediacenter/ads/Outdoor-Ads.aspx
Farm Visits Help… But Are Not a Silver Bullet 19% of consumers (22% of Moms) felt better about food production after visiting a farm. But, 75% of consumers (67% of Moms) were unaffected Source: Created by Dr. Jude L. Capper, 2013. Data from Sullivan, Higdon & Sink (2013) “Building Trust in What We Eat.” http://www.shsfoodthink.com
