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Jan 12, 2016 - Source: Created by Dr. Jude L. Capper, 2015. Photos from PETA http://www.peta.org/mediacenter/ads/Outdoor-Ads.aspx. Activist Groups Use ...
Does the Consumer Understand How Green We Are? Jude L. Capper, PhD Dairy Strong Conference Madison, WI January 12-14th 2016 Source: Created by Dr. Jude L. Capper, 2015

Activist Groups Use Powerful Images to Imply that Dairy Welfare is Less than Optimal

Source: Created by Dr. Jude L. Capper, 2015. Photos from PETA http://www.peta.org/mediacenter/ads/Outdoor-Ads.aspx

DIABETES

OBESITY

HEART DISEASE

CANCER

Activist Groups Use Powerful Images to Imply that Dairy Products Are Undesirable

milk: it’s a killer Get the Facts: DumpDairy.com

got pus? Milk contains unsafe levels of blood and pus. MilkSucks.com Source: Created by Dr. Jude L. Capper, 2015. Photos from PETA http://www.peta.org/mediacenter/ads/Outdoor-Ads.aspx

Farm Visits Help… But Are Not a Silver Bullet 19% of consumers (22% of Moms) felt better about food production after visiting a farm. But, 75% of consumers (67% of Moms) were unaffected Source: Created by Dr. Jude L. Capper, 2013. Data from Sullivan, Higdon & Sink (2013) “Building Trust in What We Eat.” http://www.shsfoodthink.com