Decoding "The Code" How Things Work

Decoding "The Code" How Things Work INTRODUCTION: Under my Pen-Name (Wally Wiki), I provide help in establishing an Online Business, the correct way. I also help Unsuccessful-Online-Businesses become successful.

This help is provided in the form of a Kindle-eBook-Series called: "Wiki Business Pro Series”. Each Book in the Series is short & con ned to a single topic, to allow for, selecting the desired information. I can be contacted at: http://wikibusinesspro.com/contact/ You may use that contact form to ask questions, make requests or make suggestions. You may also request to be noti ed when new Books are published. It is my intent to ‘over-deliver’ & provide ‘Wiki-Nuggets’ with each Book. I will appreciate your Amazon-Review of any of my Books & Referrals to you friends. xxxxxxxxxxxxxx

Decoding "The Code" How Things Work You can read "About Me" (not at: http://wikibusinesspro.com/about-me/

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You can discover the Road-Map for this Book-Series & Journey at: http://wikibusinesspro.com/about-site/ This is worth reading, now.

There is too much information for just one Book; therefor, A Series of Smaller Books. Pick & Choose What’s Timely. The purpose of the book-series is to solve problems or meet needs. The proper Mindset is - "Take a Brain Laxative To Purge False Beliefs & Avoid Failure”. The rewards have been so great, that I decided to ‘Pay-It-Forward’.

Decoding "The Code" How Things Work That is the reason for my Website: www.WikiBusinessPro.com . (It’s still under construction & growing.) You can go to the “Contact-Page” on this site & leave me a message or question… I’ll reply. Another way I will “Pay-It-Forward", is with this Book-Series: "Wiki Business Pro Series”. Each book in this series will contain the "Puzzle-Pieces” & “Nuggets” needed for “Online-Business-Success”. => Here is just one example of a “Puzzle-Piece”: A BIG MISTAKE: Starting by developing a product and hoping raving fans will find it. That is a rookie mistake, and probably the biggest reason small businesses fail. => We will form our own “Tribe” and have a Newsletter, to keep everyone upto-date with Notifications. => I will help shorten the 'Journey-To-Success' & warn about the ‘RoadBlocks’ for the Tribe Members. => Convert ‘Unknowns’ into ‘Knowns’. I don’t know everything & you don’t know everything but we can help each other. =>This is the first book in the series: "Wiki Business Pro Series".

"The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work => The “Internet-Business-Success-Journey” is a long journey and so this will be a long “Book-Series”. => The most valuable possession we have is our time. I promise to not waste any time within this Series. => “IDEAS” are the new “Currency” in today’s society. That is how I would like you to evaluate the value of this Series. => It’s a Journey well worth taking & having a ‘Roadmap’ or a good ‘Mentor’ is very Valuable.

=> MY “USP”: Be forewarned about ‘my-voice’ (being so direct). You may not like or agree with everything but you can ‘pick & choose’. I separate the (“Cliff Notes") ‘nuggets’ from the ller, theory, explanation, & the ‘rest-or-the-story’. I expose things I have learned from the (so-called-Gurus), both good & bad things… to-do & not-to-do things. This is my “Cli -Notes-Version” of “Wally-Wiki-Wisdoms" for “Online-BusinessSuccess”. I try to “Think-Differently” & try to get you to “Think-Differently”. I’m no ’Steve Jobs’ but his qualities are worth emulating. "The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work => The VALUE of what I OFFER is: * I curate, organize, simplify & present bene cial information, for success. * My ’stuff’ is a ‘resource’ of ‘reference-material’. * I save my readers, time & e ort in researching & discovering new ‘thoughts’ & ‘better-methods’. * I provide “ah-ha’ moments, from which you can ‘pick & choose’, what’s a fits for you. * I may provide ’thoughts’ & ‘information’ previously unknown to you. * I am open to ways of expanding the VALUE of my OFFERINGS. * At the end of every Book, hopefully I ‘over-delivered’ with unexpected ‘Wiki-Nuggets’. * As a gesture of your appreciation, please leave a Review on Amazon & make Referrals.

=> SUCCESSFUL PEOPLE DO THINGS, OTHERS ARE UNWILLING TO DO ARE YOU WILLING? * When someone receives a favor, they feel obligated to reciprocate.

"The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work * Meet new friends online - Discover their ‘Problem’ & o er a ’Solution’ as a Favor. * Obligate them by doing them a favor. * They will want to return the favor. * Build a Relationship. * Make this part of your “RODA” - [ Routine-Of-Daily-Activity ].

=> Avoid the Rookie-Mistake that is responsible for the high Failure-Rate of Online-Businesses. The rst step should be nding your Audience & determining what they want. Use the “ASK-METHOD”. xxxxxxxxxxxxxxxxxxxxxx My TAGLINE = “I Provide a ROADMAP for a CAREER DETOUR.” When people ask, “What do you do?” I answer right away, with the Tagline. (I help people do a “Career-Detour”.) I help them establish a "Successful-Online-Business” so they can: > become who they want to be &

"The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work > do what they want to do, > when they want to do it > so they can have a “Lifestyle-Of-Freedom”. xxxxxxxxxxxxxxxxxxxxxx Thomas Edison Decoded The Code for Electric Lights. Like most things, there was A Code for how Electric Lighting works. He experimented with The Code until he had it Decoded and understood how to produce Electric Lighting. Henry Ford Decoded The Code for Mass-Production. Like most things, there was A Code for how MassProduction works. He experimented with The Code until he had it Decoded and he understood how to Mass-Produce Automobiles.

Researchers at Microsoft's lab in Cambridge, England, are trying to decode the code of the disease (cancer), hoping that once they understand how the problem occurs, they'll be able to re-program cancer cells into healthy cells. These are examples of Decoding The Codes (from the past & the future).

"The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work Most things have A Code. Codes contain many Puzzle-Pieces. SUCCESS occurs when the Puzzle-Pieces of A Code are discovered & Decoded. This can be applied to Online-Business-Success. It has A Code.

If you want to ESTABLISH AN ONLINE-BUSINESS OR If you have an Unsuccessful-Online-Business & want to make it Successful You need to discover the CODE & DECODE it. This means that you need to gather the PUZZLE-PIECES & start connecting them to form the desired SUCCESSFUL RESULT. What are some examples of these PUZZLE-PIECES within these CODES? => The rst & most important PUZZLE-PIECE is nding & establishing the MARKET (customer-base). "The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work You must know WHO they are, WHAT they want, WHERE they are & WHY they need your product/service. You must build a Relationship with them & let them Direct-Your-Decisions about all aspects of your Business. Your Focus must be: What’s-In-It-For-Them & fulfill That. If your Plan is to Build-It-&-Hope-They-Will-Come, you will FAIL. This is the reason for the high percentage of current failures. This is called: Having-A-Product-Market-Fit. This is PUZZLE-PIECE #1 and the most important PUZZLE-PIECE. Get this or you will fail. => Understand WHAT ‘They’ Want. (This is another important PUZZLE-PIECE for Decoding the Code.) ‘They’ want the RESULT… they want the Hole produced by the Drill, not the Drill. Promote the Benefits-Of-The-Result… that is What’s-In-It-For-Them. => Discover WHERE ‘They’ are. (This is another important PUZZLE-PIECE for Decoding the Code.) Use Google Search to nd Forums, Facebook-Groups & other locations where ‘They’ gather.

"The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work Build Relationships & don’t try to SELL. Allow ‘Them’ to be Attracted to you. => Determine WHY ‘They’ need your Product/Service. Focus on ‘Their’ WHYs & make ‘Them’ aware of the Bene ts ‘They’ will receive from your Product/Service. The only thing on ‘Their’ mind is: “Whats-In-It-For-Me”… tell ‘Them’. After having these few Fundamental-Puzzle-Pieces in place (at the beginning), continue adding the many other Pieces. Remember, The Code consists of many, many Puzzle-Pieces. The more Puzzle-Pieces you acquire, the more Success will occur. A few examples… (there are many others): => ‘They’ will pay for Bene ts like: - Convenience, E ciency, Organization, Authority, Quality, Format, Lack of Bias, Lack of Advertising, Presentation Format, 'Interactive’ & ‘Drip-Feed’, a Membership Page or Website or Newsletter, or E-Course, Or A combination of the above.

=> Website or Blog Audit: Refer back to Step #1. Is your website or blog built with The-Audience in mind & do you have content that: "The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work - Attracts new visitors - Strengthens Relationships - Is Helpful, Desirable, Suggestive & Persuasive - Is not awkward due to Over-Optimization (Keyword stuffing) - Uses the language that your audience uses - Speaks to the Key Topics - Contains great Headlines & Compelling Images - Contains ‘Internal-Links’ to other great Content - Contains no Dead-Links or outdated Info - Has ‘Reader-Friendly-Formatting with lots of white-space - Pre-sells but not too much Hard-Selling - Contains the proper ratio of Soft-Sell-Offers & - Calls-To-Action with ‘Landing-Pages’

=> Entrepreneurial Success

"The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work - The rules of Business Success are acquiring clients & building Relationships by giving ‘Them' what ‘They’ want & seek. - You must serve others to succeed as an Internet Entrepreneur.

=> The Power of The Internet - The Internet has shifted the power to the Prospect. - You can reach & acquire prospects online by providing valuable, bene cial content that ‘They’ want and are searching for. - You must Find & Build the correct Audience. Then, determine what ‘They’ want. And then, produce & provide that Service or Product. It must be done in that order (remember Step #1). Get the Audience rst & then the Service or Product. Let the audience reveal what they want which determines the path to take.

=> Establish & Promote “YOUR-BRAND" - “YOUR-BRAND” is - Who you are - What you stand for & Where you are going. - Project an Image & Reputation of: “Know-Like-Trust”. - An understanding of ‘Their’ Problems/Desires with empathy & a solution.

"The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work - Demonstrate free-valuable-information, upfront. - Become known as “The-Go-To-Source” (an Expert). - Give the feeling that ‘Their’ search is over & ‘They’ can begin ‘Their’ journey with you. - Share your expertise, perspective & experience authentically. - Use your Media-Platform (Website/Blog) to display & promote Your-Brand & Authority. - Giving first to get later is an old & successful reciprocity strategy. - Project a Magnetic Attraction (Attraction-Marketing) of Ideas & Content. - Give a free taste and ‘They’ will gladly pay for the Full-Deal. - Become the ‘Hunted’ instead of the ‘Hunter’.

"The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work PREPARATION FOR “THE-SUCCESSJOURNEY” Many people talk about wanting SUCCESS but few are actually DOING SOMETHING ABOUT IT! Congratulations on taking Action and allowing me to help you on this Journey. I am going to give you Information, Tips & “PUZZLE-PIECES” that will get results and I will make recommendations you can depend on. You will learn the reasons that most people fail with their Online-Business. Here’s how it’s going to work… There will be no BS or FLUFF. Each message & “PUZZLE-PIECE” will contain VALUE. You will be able to ‘Pick & Choose’, which “PUZZLE-PIECES” are most appropriate for where you are currently, on you “Journey-For-Success”. The more “PUZZLE-PIECES” you implement, the closer you will become to seeing the whole ‘Picture’ & obtaining your desired Results.

My Approach & Methods are not for everyone.

That’s OK, because if I’m a t for you, you’ll learn how to be Successful & why so many others Fail. That’s OK, because it eliminates the ‘BS’ & Fluff. I’ve been told that I am too abrupt & direct. Beware of GURUS, they are Predators… You’re Their Prey. I am not a ‘Guru’. They are just trying to Sell you something. I am not a ‘Techie’ when it comes to Building Websites & SEO. That’s OK, because I can supply resources for ‘Techie’ Info... Just ask. Also, the ‘Techie’ stuff produces less than 10% of the Success. I specialize in the other 90%; what makes things work & why. "The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work You do not have to do or agree with everything that I purpose. Just pick & choose the Nuggets that you like. You may not find ‘My-Stuff’ entertaining but it will be informative. I know ‘Who-I-Am’, ‘What-I-Stand-For’ & ‘Where-I-Am-Going’. That would be a beneficial ‘Posture’ for you to develop.

I assume you Desire a ‘Successful-Internet-Business’. This is a ‘Journey’ for which a ‘Roadmap’ is helpful. It helps to associate with folks that have already traveled this path. If you can get their attention & their desire to help you, you’ll have a valuable ‘Mentor’. This is ‘My-Offer’ (but not for everyone – there must be a fit). Implementation of what you learn is the rst & most important ‘Requirement’. Without implementation, there will be no Success.

Without Success, the Mentoring is a Failure & waste of time. You will be able to Share what you learn, thereby building your own Reputation & Brand. I am more interested in helping & in your success than I am in your money. You must understand “The Secret Code of Internet Business”. This “Code” is similar to Cryptology. It is “How & Why-Things-Work” & is unknown to ‘outsiders’. This is why a very ‘Nice-Professional-Website’ without these “PUZZLE-PIECES” is doomed to failure. There is not just “A Single” Concept. It contains MANY unknown Concepts. The study & practice of these Concepts is usually only known by ’The InnerCircle’. Once you know ‘The-Code’ (How-Things-Work), you’re an ‘Insider’. "The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work ‘Insiders’ are recognized by other ‘Insiders’ by their Posture, How ‘They’ Communicate, What ‘They’ Say & Do, etc. ‘Insiders’ treat other ‘Insiders’ different than they treat ‘Outsiders’. An ‘Insider’ does not have to explain ‘How-Things-Work’ to another ‘Insider’. This is why ‘Insiders’ prefer to work with other ‘Insiders’. Being recognize as an ‘Insider’, opens doors to faster ‘Internet Business Success’. A ‘Mentor’ can introduce you to ‘How-Things-Work’ & make you an ‘Insider’. You must then learn “The Posture & Language Of ‘Insiders’. This all happens while on this “Journey” to a ‘Successful-InternetBusiness’. It is a ‘Process’, not a single ‘Event’.

As an example, there are many Questions to be Answered: These Q&As should be asked of yourself & shared with your Mentor. There are dozens of these Q&As. I will give you just a few, now. * Is your destination Additional Income? * Are you serious or just messing around? * How long have you been on this journey? * How much progress have you made? * What is your estimated time of arrival? * Do you have a ‘Plan’ or ‘Roadmap? * How valuable would a Solution be? * Would meeting someone or a group that has completed this Journey be a possible Solution? "The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work * Would you be interested in avoiding the ‘Roadblocks’ & ‘Potholes’? * Are you ‘Open-Minded’ & ‘Willing’ to follow a proven path? * Have you been doing what needs to be done to reach your destination? * How has that worked-out for you, thus far? * Have you considered that there might be a better way?

Another example is: “Knowing What You’re Selling”: You’re not selling Information. You’re selling access to ‘Benefits’ & ‘Outcomes’. What you’re selling is the availability & delivery of those Benefits. ‘They’ don’t want the Drill… ‘They’ want the Holes (Benefits) that the Drill produces. Focus the conversation on the Benefits that ‘They’ will receive.

This is only an Introduction & Example of what to expect. If it is a ‘Fit’, Welcome-Aboard the Journey. L.I.S.T. – Learn – Implement – Share – Teach.

"The CODE" contains many Puzzle-Pieces.

Decoding "The Code" How Things Work

"The CODE" contains many Puzzle-Pieces.