Political preferences: current products that fill (or try to fill this need) for your audience: _______________________________________ _______________________________________ _______________________________________
PREFERENCES AND HABITS Interests: Hobbies: Passions: Personality:
what are the products missing? what can you do better/differently?
Types of blogs he/she is likely to read:
_______________________________________
Which magazines does he/she read?
_______________________________________
What would make her/him trust a new source, blog, or brand?
what’s their biggest expense each month? second biggest? _______________________________________ _______________________________________
what does he/she enjoy spending money on that they can afford? _______________________________________ what is he/she likely to splurge on? _______________________________________
from which stores would he/she like to receive a gift card? _______________________________________
DEFINE YOUR AUDIENCE PART TWO Which social issues are likely to affect her/him? Does her/his job satisfy her/him? Y/N What is her/his primary need or concern in life? What’s her/his general disposition? How does he/she view the world? Favorite book: Favorite type of restaurant/food: Favorite type of movie: If he/she had a completely free day, what would they spend it doing? What type of computer does he/she use? What type of device will he/she likely first access your brand on? How is he/she most likely to first hear about services like yours?
how would you sum up her/his feelings on money?
Who else influences her/his buying decisions for a product like yours?
_______________________________________ How long would he/she typically take to decide on purchasing from you? list 3 questions he/she is most likely to have about you or your products: _______________________________________
What’s her/his general opinion of people in your profession? What will make her/him trust and respect someone in your niche?
your clients are your content consumers your content consumers become your clients what are 3 - 5 improvements you can make to your content (blog posts, web pages, photos, tweets, Pinterest profile, etc.) to attract more of your ideal audience? _______________________________________ _______________________________________ _______________________________________
DEFINE YOUR AUDIENCE PART THREE Does he/she use these networks? If so, how often? How does he/she use them? Pinterest: Twitter: Google+: Facebook: LinkedIn: Instagram: YouTube: Other social networks: Email: On which network(s) or email platform is he/she most likely to share information or recommendations with friends?
Does he/she have a smartphone? Y/N How often does he/she “go out” in their city? If you live in the same city as he/she does, where are you most likely to run into them?
_______________________________________
“Content is always happening, so being clear about who you’re creating it for is essential.” @ byReginaTV
Page 15 >>> #3DayCreate
List the top three reasons he/she might “follow you” online or read your content regularly:
What would make her/him share your product or blog with others? Page 15 >>> #3DayCreate
