Designing Sustainable Packaging. Packaging consists of one-third of the
garbage in most landfills. Designers often focus their efforts in designing
packaging ...
Designing Sustainable Packaging
Packaging consists of one-third of the garbage in most landfills. Designers often focus their efforts in designing packaging that protects and advertises the product and overlooks what happens to the packaging after the product is shipped, unwrapped or consumed. You have just been hired by Post Cereal to design an eco-friendly line of cereal boxes for the company’s Go Green! Campaign. Their competitor, Kellogg, have already launched a new reduced box size of Corn Flakes boasting that the new packaging uses eight percent less material. Kellogg not only wants you to design a box that uses less material but they also want you to design a box that is 100% compostable because of the popularity of the Sunchip bag. Post Cereal has left it up to you to decide which type of cereal you will design the packaging for.
During this assignment, Post Cereal wants you to complete the following steps:
Research o Other companies sustainable designs o Materials and their compostable/decomposing properties o Alternative packaging methods (eliminating traditional cardboard/plastics) o How material was packaged prior to plastic being invented o The dimensions of the original packaging Create o A prototype of the new packaging using Adobe Photoshop Explain o How this package positively effects living and the environment o What inspired your design o What material the box is made out of o The difference in box dimensions Present o Key points of your research o A three-dimensional model of original packaging dimensions o A three-dimensional model of your packaging prototype o Answers to “Explain sections” o Be prepared to answer additional questions
