Mar 13, 2017 - issues, and present alternative models that may offer long-term solutions. Anyone ... 14.45-15.15 Malcolm
Destination management - new approaches for new challenges A conference organised by the Tourism Consultants Network in partnership with Tourism Society Wales, and with the support of TMI Cardiff and Vale College, Cardiff Monday 13th March 2017 Direct public funding of sub-national Destination Management Organisations (DMOs) in the UK has largely dried up and the situation seems unlikely to change in the foreseeable future. In this environment, how best can DMOs deliver their goals? What should be their priorities and key objectives, how far should their remit extend? To what extent does the ‘M’ in DMO now stand for ‘Marketing’ rather than ‘Management’? What business models offer a sustainable way forward? A distinguished panel of industry experts and experienced practitioners from across the UK, but with an international perspective, debate the key issues, and present alternative models that may offer long-term solutions. Anyone involved in the management, development or funding of tourism destinations will welcome this opportunity to discuss this core issue in the future evolution of tourism in the UK. Ample time will be allowed for Q&A and networking. Programme From 11.30
Arrival, tea & coffee
12.00
Welcome - Roger Goodacre (Chairman, TCN) and John Walsh-Heron (Chair, Tourism Society Wales) Moderator - Kurt Janson MTS (Director, The Tourism Alliance)
12.10-12.35
12.35- 13.00 13.00-13.30
Kurt Janson MTS (The Tourism Alliance) A strategic overview, with reflections on UK tourism, Government policy and its likely impacts on domestic tourism development, and the potential implications of Brexit Ken Robinson CBE FTS Changes in Government tourism policy and the effects in England at subnational level for DMOs, LAs, LEPs and tourism businesses. Gerwyn Evans (Head of Policy and Programmes, Visit Wales) Welsh Government tourism policy, with reference to the recent Visit Wales study on DMOs and future priorities
13.30-14.15
Buffet lunch
14.15-14.45
Adrian Greason-Walker (Policy Advocate, Wales Tourism Alliance) Industry view of key destination management issues and future challenges.
14.45-15.15 15.15-15.45 15.45-16.30
Malcolm Bell FTS (CEO, Visit Cornwall) How a traditional tourist destination has successfully developed a viable funding model Mo Aswat (CEO, The Mosaic Partnership) The opportunities, benefits and applications of the Tourism Business Improvement District (TBID) model Discussion forum: the day-to-day challenges and priorities in operating a DMO Chair: John Walsh-Heron (Tourism Society Wales) Panel: Val Hawkins (CEO, Mid Wales Tourism), Jude Leitch (Director, Northumberland Tourism), Malcolm Bell (Visit Cornwall), Gerwyn Evans (Visit Wales)
16.30-1645
Final comments and conclusions
16.45-17.30
Tea/coffee & homemade pastries, networking
Venue Cardiff and Vale College, 5 mins walk from Cardiff Central station. Prices, to include buffet lunch, tea/coffee and homemade pastries TCN/TS/TMI members - £39; others - £49 Tickets can be booked through the events page on the Tourism Society web site www.tourismsociety.org Travel note: for those travelling from London, the 09.45 Great Western Railways departure from Paddington arrives in Cardiff at 11.45.
