APPLICATION TO PROMOTE CROSS BORDER SHOPPING AND DINING, IN ... launching Tunnel Perks, a new mobile app that offers Tun
DETROIT WINDSOR TUNNEL LAUNCHES TUNNEL PERKS, a MOBILE APPLICATION TO PROMOTE CROSS BORDER SHOPPING AND DINING, IN ADDITION CELEBRATING LOCAL BUSINESS Building a cross‐border brand identity To promote the cross‐border Live, Play, Shop, & Eat lifestyle, The Detroit Windsor Tunnel is launching Tunnel Perks, a new mobile app that offers Tunnel customers discounts in participating stores and restaurants, on both sides of the border. This is a unique opportunity for local and regional business to build a cross‐border brand identity and tap into a new market for customers. How it works Participating businesses provide the Tunnel with information on their business; their logo, address (or addresses), and the discount they are willing to give Tunnel customers. The ad will provide directions to the business from the Tunnel. There is no cost to participating vendors. The app is available in the iTunes and Google Play stores as a free download. Potential advertisers are encouraged to visit the app for examples of ads. The Tunnel connects Detroit with Windsor and remains one of the busiest crossings between the United States and Canada with over four million crossings per year. A majority of those travelling through the Tunnel either live or work in the Detroit area or live in and near Windsor, Ontario. Major promotion of Tunnel Perks will take place in early 2017 via direct e‐mail as well as traditional and social media including: For more information, or to participate in the Tunnel Perks program, please send your logo, corporate information, discount for tunnel customers and business address to Cindy Hall at
[email protected] 