in your ballrooms need WiFi access, guests want high definition TV, and ... Digital Signage technology keeps hotel staye
Digital Signage Gives Dated Hotels a Wake Up Call Traveling is a tiresome experience: making reservations, packing, and avoiding traffic. Whether the travelers are staying at your hotel for business or pleasure, there are many expectations to fulfill. Customers expect hotels to be in a decent location with clean rooms and room service. When travelers make reservations, they tend to use booking sites that recommend the nicest accommodations within their price range. Added incentives like a pool, premium TV channels, or complimentary breakfasts are a great way to attract Internet searchers. But if your hotel is dated - even a sauna won’t help.
40%
of hotel booking happens online1
38%
of customers say free WiFi was their deciding factor when booking.2
MODERNIZATION IS A MAJOR PLAYER It doesn’t take a genius to know that modern amenities are a speedy way to draw customers to your hotel. Business conferences taking place in your ballrooms need WiFi access, guests want high definition TV, and everyone likes to have control of their rooms’ temperature. But what else can you do to set your hotel apart from the Inn across the road? Lets start with cleaning those posters off of the walls!
GIVE DIGITAL SIGNAGE A PERMANENT CHECK-IN We can affect the mood and ambience of a hotel with digital signage. In a study by Arbitron, constantly changing content depletes boredom in check-in lines and decreases perceived wait times by as much as 50%. Digital signage influences audience behavior enough that 29.5% of the population is persuaded to purchase products or services advertised on the screens. People are seven to ten times more likely to recall items associated with moving images because the brain processes these items 60,000 times faster. Hotels that utilize digital signage can create and schedule tons of campaigns in advance so that their signage is always being refreshed. That way viewers are never bored and the team responsible for the adding content to the signs can focus on other areas of the hotel. In a study by Arbitron:
47%
of people recall information they’ve received from digital signage 30 days after seeing it. With dynamic, constantly changing content exposure, your audience retention rate can increase by
200%
1 http://blog.rmgnetworks.com/blog/bid/235629/5-trends-that-are-changing-the-way-hotels-do-business 2 http://www.nevistas.com/ul/4/2013/11/27/15.jpg
INDUSTRY WEAPON, INC. © 2014 |
[email protected] | 1-877-344-8450 | INDUSTRYWEAPON.COM
Digital Signage Gives Dated Hotels a Wake Up Call WAYFINDING Digital Signage technology keeps hotel stayers on the right track with Wayfinding integrations. Visitors use these to locate a direct route to their rooms, vending machines, workout rooms, dining areas, and more through interactive technology. These integrations can be updated and customized whenever needed, so customers will never feel lost. If rooms or events need to be reworked afterward, these changes will be reflected in real time on the digital signage. Without having to resubmit blueprints or CAT files, simply drag and drop the rooms and/or descriptions, in the software program, to their new locations and the technology will update rest of the signs.
WEATHER ALERT Severe Thunderstorm Warning
ALERTS Another great asset of digital signage in hotels is the ability to alert patrons of any event that requires immediate emergency messaging notifications. Whether its a safety breach, inclement weather, fire, etc., all signage will display the warning until the emergency has passed. After which, the signage will return to the originally scheduled content. FAST, SIMPLE AND EFFECTIVE; DIGITAL SIGNAGE GETS THE MESSAGE TO THE ENTIRE SITE INSTANTLY.
TOP THREE ASSETS OF DIGITAL SIGNAGE IN HOTELS MARKETING Digital signage is an obvious medium for marketing services, upcoming events, and special offers for the hotel
1
INFORMATION
REVENUE
Besides informing customers about check out times, pool hours, and room service options- keep all employees up to date with digital signage messages at various intervals throughout the day.
Digital Signage allows hotels to advertise for local businesses and receive revenue in the process. Tell your customers about the steak house down the street and get rewarded in the process.
2
3
You’d be surprised how creating a new look for your hotel can make strides among consumers. Digital Signage brings relevance back to your business by keeping up with technology. Who needs modern art? Allow your customers to marvel at the effective, entertaining piece of the future. NOT ONLY WILL DIGITAL SIGNAGE SET YOU APART FROM THE INNS DOWN THE ROAD, BUT IT WILL KEEP EMPLOYEES AND CUSTOMERS INFORMED AND ENTERTAINED.
INDUSTRY WEAPON, INC. © 2014 |
[email protected] | 1-877-344-8450 | INDUSTRYWEAPON.COM
