Digital Market Outlook: digital advertising revenue in the U.S. 2014-2020, by format. 06 .... advertisements in social n
Statista Dossier
Digital video advertising in the U.S. (Statista DMO) Statista Dossier
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Digital video advertising in the U.S. (Statista DMO) - Statista Dossier
Table of Contents
Overview 05
Digital Market Outlook: digital advertising revenue in the U.S. 2014-2020, by format
06
Digital Market Outlook: digital ad revenue in the U.S. 2014-2020, by device
07
Digital Market Outlook: digital ad revenue in the U.S. 2014-2020, by industry
Revenue 09
Digital Market Outlook: digital video ad revenue in the U.S. 2014-2020
10
Digital Market Outlook: digital video ad revenue in the U.S. 2014-2020, by device
11
Digital Market Outlook: digital video ad revenue change in the U.S. 2015-2020
12
Digital Market Outlook: digital video ad revenue change U.S. 2015-2020, by device
13
Digital Market Outlook: digital video ad revenue per internet user U.S. 2014-2020
14
Digital Market Outlook: video ad revenue per internet user U.S. 2014-2020, by device
15
Digital Market Outlook: digital video ad revenue as share of GDP U.S. 2014-2020
16
Digital Market Outlook: video ad revenue as share of GDP U.S. 2014-2020, by device
Country comparisons 18
Digital Market Outlook: digital advertising revenue in selected countries 2015
19
Digital Market Outlook: digital video advertising revenue in selected countries 2015
Digital video advertising in the U.S. (Statista DMO) - Statista Dossier
Overview
Overview
Digital Market Outlook: digital advertising revenue in the U.S. 2014-2020, by format
Digital advertising revenue in the United States from 2014 to 2020, by format (in million U.S. dollars)
Note: United States; 2015 Further information regarding this statistic can be found on page 21. Source: Statista (Digital Market Outlook); ID 455840
5
Overview
Digital Market Outlook: digital ad revenue in the U.S. 2014-2020, by device
Digital advertising revenue in the United States from 2014 to 2020, by device (in million U.S. dollars)
Note: United States; 2015 Further information regarding this statistic can be found on page 22. Source: Statista (Digital Market Outlook); ID 459593
6
Overview
Digital Market Outlook: digital ad revenue in the U.S. 2014-2020, by industry
Digital advertising revenue in the United States from 2014 to 2020, by industry (in million U.S. dollars) Retail
Automoti ve
Entertain ment and Media
Financial Services
Telecom municati ons
Travel
FMCG and package d goods
Consum er Electroni cs & Compute rs
Pharma & Healthca re
Services and other
2014
4132.28
2361.3
1770.98
2558.08
1770.98
1770.98
1180.65
1377.43
983.88
1770.98
2015*
5002.41
2858.52
2143.89
3096.73
2143.89
2143.89
1429.26
1667.47
1191.05
2143.89
2016*
5891.94
3366.82
2525.12
3647.39
2525.12
2525.12
1683.41
1963.98
1402.84
2525.12
2017*
6706.99
3832.57
2874.43
4151.95
2874.43
2874.43
1916.28
2235.66
1596.9
2874.43
2018*
7393.62
4224.93
3168.7
4577.01
3168.7
3168.7
2112.46
2464.54
1760.39
3168.7
2019*
7938.25
4536.14
3402.11
4914.16
3402.11
3402.11
2268.07
2646.08
1890.06
3402.11
2020*
8353.17
4773.24
3579.93
5171.01
3579.93
3579.93
2386.62
2784.39
1988.85
3579.93
Note: United States; 2015 Further information regarding this statistic can be found on page 23. Source: Statista (Digital Market Outlook); ID 459581
7
Digital video advertising in the U.S. (Statista DMO) - Statista Dossier
Revenue
Revenue
Digital Market Outlook: digital video ad revenue in the U.S. 2014-2020
Digital video advertising revenue in the United States from 2014 to 2020 (in million U.S. dollars)
Note: United States; 2015 Further information regarding this statistic can be found on page 24. Source: Statista (Digital Market Outlook); ID 460895
9
Revenue
Digital Market Outlook: digital video ad revenue in the U.S. 2014-2020, by device
Digital video advertising revenue in the United States from 2014 to 2020, by device (in million U.S. dollars)
Note: United States; 2015 Further information regarding this statistic can be found on page 25. Source: Statista (Digital Market Outlook); ID 456180
10
Revenue
Digital Market Outlook: digital video ad revenue change in the U.S. 2015-2020
Digital video advertising revenue growth in the United States from 2015 to 2020
Note: United States; 2015 Further information regarding this statistic can be found on page 26. Source: Statista (Digital Market Outlook); ID 460905
11
Revenue
Digital Market Outlook: digital video ad revenue change U.S. 2015-2020, by device
Digital video advertising revenue growth in the United States from 2015 to 2020, by device
Note: United States; 2015 Further information regarding this statistic can be found on page 27. Source: Statista (Digital Market Outlook); ID 460917
12
Revenue
Digital Market Outlook: digital video ad revenue per internet user U.S. 2014-2020
Digital video advertising average revenue per internet user in the United States from 2014 to 2020 (in U.S. dollars)
Note: United States; 2015 Further information regarding this statistic can be found on page 28. Source: Statista (Digital Market Outlook); ID 460924
13
Revenue
Digital Market Outlook: video ad revenue per internet user U.S. 2014-2020, by device
Digital video advertising average revenue per internet user in the United States from 2014 to 2020, by device (in U.S. dollars)
Note: United States; 2015 Further information regarding this statistic can be found on page 29. Source: Statista (Digital Market Outlook); ID 460928
14
Revenue
Digital Market Outlook: digital video ad revenue as share of GDP U.S. 2014-2020
Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2014 to 2020
Note: United States; 2015 Further information regarding this statistic can be found on page 30. Source: Statista (Digital Market Outlook); ID 460936
15
Revenue
Digital Market Outlook: video ad revenue as share of GDP U.S. 2014-2020, by device
Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2014 to 2020, by device
Note: United States; 2015; figure for 2014 mobile video is less than 0.01% Further information regarding this statistic can be found on page 31. Source: Statista (Digital Market Outlook); ID 460940
16
Digital video advertising in the U.S. (Statista DMO) - Statista Dossier
Country comparisons
Country comparisons
Digital Market Outlook: digital advertising revenue in selected countries 2015
Digital advertising revenue in selected countries worldwide in 2015 (in billion U.S. dollars)
Note: Germany; United States; China; Japan; United Kingdom; 2015 Further information regarding this statistic can be found on page 32. Source: Statista (Digital Market Outlook); ID 459632
18
Country comparisons
Digital Market Outlook: digital video advertising revenue in selected countries 2015
Digital video advertising revenue in selected countries worldwide in 2015 (in million U.S. dollars)
Note: United States; Italy; China; Japan; United Kingdom; 2015 Further information regarding this statistic can be found on page 33. Source: Statista (Digital Market Outlook); ID 460710
19
Digital video advertising in the U.S. (Statista DMO) - Statista Dossier
References
References
Digital Market Outlook: digital advertising revenue in the U.S. 2014-2020, by format
Digital advertising revenue in the United States from 2014 to 2020, by format (in million U.S. dollars) Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/455840/digitaladvertising-revenue-format-digital-market-outlook-usa/
Notes: * Estimate. Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.
21
References
Digital Market Outlook: digital ad revenue in the U.S. 2014-2020, by device
Digital advertising revenue in the United States from 2014 to 2020, by device (in million U.S. dollars) Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/459593/digitaladvertising-revenue-device-digital-market-outlook-usa/
Notes: * Estimate. Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.
22
References
Digital Market Outlook: digital ad revenue in the U.S. 2014-2020, by industry
Digital advertising revenue in the United States from 2014 to 2020, by industry (in million U.S. dollars) Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/459581/digitaladvertising-revenue-industry-digital-market-outlookusa/
Notes: * Estimate. Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.
23
References
Digital Market Outlook: digital video ad revenue in the U.S. 2014-2020
Digital video advertising revenue in the United States from 2014 to 2020 (in million U.S. dollars) Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/460895/digital-videoadvertising-revenue-digital-market-outlook-usa/
Notes: * Estimate. Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.
24
References
Digital Market Outlook: digital video ad revenue in the U.S. 2014-2020, by device
Digital video advertising revenue in the United States from 2014 to 2020, by device (in million U.S. dollars) Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/456180/digital-videoadvertising-revenue-device-digital-market-outlook-usa/
Notes: * Estimate. Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.
25
References
Digital Market Outlook: digital video ad revenue change in the U.S. 2015-2020
Digital video advertising revenue growth in the United States from 2015 to 2020 Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/460905/digital-videoadvertising-revenue-growth-digital-market-outlook-usa/
Notes: * Estimate. Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.
26
References
Digital Market Outlook: digital video ad revenue change U.S. 2015-2020, by device
Digital video advertising revenue growth in the United States from 2015 to 2020, by device Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/460917/digital-videoadvertising-revenue-growth-device-digital-marketoutlook-usa/
Notes: * Estimate. Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.
27
References
Digital Market Outlook: digital video ad revenue per internet user U.S. 2014-2020
Digital video advertising average revenue per internet user in the United States from 2014 to 2020 (in U.S. dollars) Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/460924/digital-videoad-revenue-per-internet-user-digital-market-outlookusa/
Notes: * Estimate. Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.
28
References
Digital Market Outlook: video ad revenue per internet user U.S. 2014-2020, by device
Digital video advertising average revenue per internet user in the United States from 2014 to 2020, by device (in U.S. dollars) Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/460928/digital-videoad-revenue-per-internet-user-device-digital-marketoutlook-usa/
Notes: * Estimate. Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.
29
References
Digital Market Outlook: digital video ad revenue as share of GDP U.S. 2014-2020
Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2014 to 2020 Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
n.a.
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/460936/digital-videoadvertising-revenue-share-gdp-digital-market-outlookusa/
Notes: * Estimate. Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.
30
References
Digital Market Outlook: video ad revenue as share of GDP U.S. 2014-2020, by device
Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2014 to 2020, by device Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States
Number of respondents
n.a.
Age group
n.a.
Special characteristics
figure for 2014 mobile video is less than 0.01%
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/460940/digital-videoadvertising-revenue-share-gdp-device-digital-marketoutlook-usa/
Notes: * Estimate. Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.
31
References
Digital Market Outlook: digital advertising revenue in selected countries 2015
Digital advertising revenue in selected countries worldwide in 2015 (in billion U.S. dollars) Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
Germany; United States; China; Japan; United Kingdom
Number of respondents
n.a.
Age group
n.a.
Special characteristics
Figures are estimates
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/459632/digitaladvertising-revenue-countries-digital-market-outlook/
Notes: Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.
32
References
Digital Market Outlook: digital video advertising revenue in selected countries 2015
Digital video advertising revenue in selected countries worldwide in 2015 (in million U.S. dollars) Source and methodology information Source
Statista (Digital Market Outlook)
Conducted by
Statista
Survey period
2015
Region
United States; Italy; China; Japan; United Kingdom
Number of respondents
n.a.
Age group
n.a.
Special characteristics
Figures are estimates
Published by
Statista (Digital Market Outlook)
Publication date
July 2015
Original source
Statista Digital Market Outlook
Website URL
http://www.statista.com/statistics/460710/digital-videoadvertising-revenue-countries-digital-market-outlook/
Notes: Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in -page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.
33