Digital video advertising in the U.S. (Statista DMO) - Statista Dossier

Statista Dossier

Digital video advertising in the U.S. (Statista DMO) Statista Dossier

© Statista, Inc. (NY)

Digital video advertising in the U.S. (Statista DMO) - Statista Dossier

Table of Contents

Overview 05

Digital Market Outlook: digital advertising revenue in the U.S. 2014-2020, by format

06

Digital Market Outlook: digital ad revenue in the U.S. 2014-2020, by device

07

Digital Market Outlook: digital ad revenue in the U.S. 2014-2020, by industry

Revenue 09

Digital Market Outlook: digital video ad revenue in the U.S. 2014-2020

10

Digital Market Outlook: digital video ad revenue in the U.S. 2014-2020, by device

11

Digital Market Outlook: digital video ad revenue change in the U.S. 2015-2020

12

Digital Market Outlook: digital video ad revenue change U.S. 2015-2020, by device

13

Digital Market Outlook: digital video ad revenue per internet user U.S. 2014-2020

14

Digital Market Outlook: video ad revenue per internet user U.S. 2014-2020, by device

15

Digital Market Outlook: digital video ad revenue as share of GDP U.S. 2014-2020

16

Digital Market Outlook: video ad revenue as share of GDP U.S. 2014-2020, by device

Country comparisons 18

Digital Market Outlook: digital advertising revenue in selected countries 2015

19

Digital Market Outlook: digital video advertising revenue in selected countries 2015


Overview

Overview


Digital advertising revenue in the United States from 2014 to 2020, by format (in million U.S. dollars)

Note: United States; 2015 Further information regarding this statistic can be found on page 21. Source: Statista (Digital Market Outlook); ID 455840

5

Overview


Digital advertising revenue in the United States from 2014 to 2020, by device (in million U.S. dollars)


6

Overview


Digital advertising revenue in the United States from 2014 to 2020, by industry (in million U.S. dollars) Retail

Automoti ve

Entertain ment and Media

Financial Services

Telecom municati ons

Travel

FMCG and package d goods

Consum er Electroni cs & Compute rs

Pharma & Healthca re

Services and other

2014

4132.28

2361.3

1770.98

2558.08

1770.98

1770.98

1180.65

1377.43

983.88

1770.98

2015*

5002.41

2858.52

2143.89

3096.73

2143.89

2143.89

1429.26

1667.47

1191.05

2143.89

2016*

5891.94

3366.82

2525.12

3647.39

2525.12

2525.12

1683.41

1963.98

1402.84

2525.12

2017*

6706.99

3832.57

2874.43

4151.95

2874.43

2874.43

1916.28

2235.66

1596.9

2874.43

2018*

7393.62

4224.93

3168.7

4577.01

3168.7

3168.7

2112.46

2464.54

1760.39

3168.7

2019*

7938.25

4536.14

3402.11

4914.16

3402.11

3402.11

2268.07

2646.08

1890.06

3402.11

2020*

8353.17

4773.24

3579.93

5171.01

3579.93

3579.93

2386.62

2784.39

1988.85

3579.93


7


Revenue

Revenue


Digital video advertising revenue in the United States from 2014 to 2020 (in million U.S. dollars)


9

Revenue


Digital video advertising revenue in the United States from 2014 to 2020, by device (in million U.S. dollars)


10

Revenue


Digital video advertising revenue growth in the United States from 2015 to 2020


11

Revenue


Digital video advertising revenue growth in the United States from 2015 to 2020, by device


12

Revenue


Digital video advertising average revenue per internet user in the United States from 2014 to 2020 (in U.S. dollars)


13

Revenue


Digital video advertising average revenue per internet user in the United States from 2014 to 2020, by device (in U.S. dollars)


14

Revenue


Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2014 to 2020


15

Revenue


Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2014 to 2020, by device

Note: United States; 2015; figure for 2014 mobile video is less than 0.01% Further information regarding this statistic can be found on page 31. Source: Statista (Digital Market Outlook); ID 460940

16


Country comparisons

Country comparisons


Digital advertising revenue in selected countries worldwide in 2015 (in billion U.S. dollars)

Note: Germany; United States; China; Japan; United Kingdom; 2015 Further information regarding this statistic can be found on page 32. Source: Statista (Digital Market Outlook); ID 459632

18

Country comparisons


Digital video advertising revenue in selected countries worldwide in 2015 (in million U.S. dollars)

Note: United States; Italy; China; Japan; United Kingdom; 2015 Further information regarding this statistic can be found on page 33. Source: Statista (Digital Market Outlook); ID 460710

19


References

References


Digital advertising revenue in the United States from 2014 to 2020, by format (in million U.S. dollars) Source and methodology information Source

Statista (Digital Market Outlook)

Conducted by

Statista

Survey period

2015

Region

United States

Number of respondents

n.a.

Age group

n.a.

Special characteristics

n.a.

Published by


Publication date

July 2015

Original source

Statista Digital Market Outlook

Website URL

http://www.statista.com/statistics/455840/digitaladvertising-revenue-format-digital-market-outlook-usa/

Notes: * Estimate. Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.

21

References


Digital advertising revenue in the United States from 2014 to 2020, by device (in million U.S. dollars) Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

United States


n.a.

Age group

n.a.


n.a.

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/459593/digitaladvertising-revenue-device-digital-market-outlook-usa/


22

References


Digital advertising revenue in the United States from 2014 to 2020, by industry (in million U.S. dollars) Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

United States


n.a.

Age group

n.a.


n.a.

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/459581/digitaladvertising-revenue-industry-digital-market-outlookusa/


23

References


Digital video advertising revenue in the United States from 2014 to 2020 (in million U.S. dollars) Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

United States


n.a.

Age group

n.a.


n.a.

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/460895/digital-videoadvertising-revenue-digital-market-outlook-usa/

Notes: * Estimate. Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.

24

References


Digital video advertising revenue in the United States from 2014 to 2020, by device (in million U.S. dollars) Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

United States


n.a.

Age group

n.a.


n.a.

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/456180/digital-videoadvertising-revenue-device-digital-market-outlook-usa/


25

References


Digital video advertising revenue growth in the United States from 2015 to 2020 Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

United States


n.a.

Age group

n.a.


n.a.

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/460905/digital-videoadvertising-revenue-growth-digital-market-outlook-usa/


26

References


Digital video advertising revenue growth in the United States from 2015 to 2020, by device Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

United States


n.a.

Age group

n.a.


n.a.

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/460917/digital-videoadvertising-revenue-growth-device-digital-marketoutlook-usa/


27

References


Digital video advertising average revenue per internet user in the United States from 2014 to 2020 (in U.S. dollars) Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

United States


n.a.

Age group

n.a.


n.a.

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/460924/digital-videoad-revenue-per-internet-user-digital-market-outlookusa/


28

References


Digital video advertising average revenue per internet user in the United States from 2014 to 2020, by device (in U.S. dollars) Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

United States


n.a.

Age group

n.a.


n.a.

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/460928/digital-videoad-revenue-per-internet-user-device-digital-marketoutlook-usa/


29

References


Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2014 to 2020 Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

United States


n.a.

Age group

n.a.


n.a.

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/460936/digital-videoadvertising-revenue-share-gdp-digital-market-outlookusa/


30

References


Digital video advertising revenue as percentage of gross domestic product (GDP) in the United States from 2014 to 2020, by device Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

United States


n.a.

Age group

n.a.


figure for 2014 mobile video is less than 0.01%

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/460940/digital-videoadvertising-revenue-share-gdp-device-digital-marketoutlook-usa/


31

References


Digital advertising revenue in selected countries worldwide in 2015 (in billion U.S. dollars) Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

Germany; United States; China; Japan; United Kingdom


n.a.

Age group

n.a.


Figures are estimates

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/459632/digitaladvertising-revenue-countries-digital-market-outlook/

Notes: Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.

32

References


Digital video advertising revenue in selected countries worldwide in 2015 (in million U.S. dollars) Source and methodology information Source


Conducted by

Statista

Survey period

2015

Region

United States; Italy; China; Japan; United Kingdom


n.a.

Age group

n.a.


Figures are estimates

Published by


Publication date

July 2015

Original source


Website URL

http://www.statista.com/statistics/460710/digital-videoadvertising-revenue-countries-digital-market-outlook/

Notes: Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in -page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.

33