www.sampan.org. 2011 PRINT. ADVERTISING RATES. DISPLAY ADVERTISING
RATES. FRONT PAGE. FULL COLOR BANNER. Front Page. 10”w X 1.5”h.
New England’s Only Bilingual Chinese - English Newspaper Since 1972
Complete media kit is available online at www.sampan.org
2011 PRINT ADVERTISING RATES
DISPLAY ADVERTISING RATES FRONT PAGE FULL COLOR BANNER
FULL PAGE
HALF PAGE HORIZONTAL BY ADVERTISING YOU WILL GET
Front Page
$550*
10”w X 15”h
$300*
10”w X 7.5”h
$1500
FULL COLOR BANNER 10”w X 1.5”h
1/3 PAGE HORIZONTAL
1/3 PAGE VERTICAL
* Prices are for Black & White
1/6 PAGE
1/4 PAGE Vertical 5”w X 7.5”h
$230*
• Free Ad Design • Chinese Translation Avalible with Additional Charge • Discount Available for Long-Term Advertising • All Rates Are NET
Vertical 3.25”w X 7.5”h
$170*
$140* SQUARE 5”w X 5”h
5”w X 10”h
$230*
10”w X 5”h
HORIZONTAL 10”w X 3.75”h
1/8 PAGE
1/16 PAGE HORIZONTAL 3.75”w X 2.5”h
HORIZONTAL 5”w X 3.75”h
$110*
$60*
HORIZONTAL 10”w X 2.5”h
Business Card Size HORIZONTAL 3.25”w X 2”h
$40*
FREQUENCY DISCOUNT 4 - 6 7 - 11 12 + 22
Insertions Insertions Insertions Insertions
10% 15% 20% 25%
OFF OFF OFF OFF
ADDITIONAL FEE FOR COLOR AD 3.75”w X 5”h VERTICAL
VERTICAL 2.5”w X 3.75”h
1 Color .....................................$75 VERTICAL 2”w X 3.25”h
2 - Color ....................................$125 Full Color ....................................$ 200
To Advertise Please Call: (617) 426-9492 x 206 or E-mail to:
[email protected] 87 Tyler Street 5th FL, Boston MA, 02111
CUSTOMIZED AD SIZE AVALIABLE Other Sizes That Are Not Applicable To The Discounted Rate Shown On The Previous Page Sould Be Charged According To Our Open Rate $12 Per Column Inch. TRANSLATION FEE $10 Per 50 Words $2 Per Column Inch Typesetting
FREE - STANDING INSERTS $150 Per 1000 , Minimum 5000 Please Call For PREMIUM POSITION Ad Rates
•
PUBLISHING Every Other Friday
DEADLINE AD SPACE RESERVATION: Previous Tuesday Before Publication Date AD REQUIRING TRANSLATION: Previous Friday Before Publication Date CREATIVE MATERIALS DUE: Wednesday Noon Prior To Publication Date * Personal and Real Estate Ads Must Be Pre-paid. * All Rates Are NET.
Sampan’s Circulation: 12,000 Readership: 40,000 READER’S PROFILES About 49% male to 51% female ratio. The median HH income for our readers is around $52,121. The average age is around 35 years old.
Education:
Professions
• 29.8% have graduate degrees • 21% have Bachelor’s degrees • 7.2% have some college experience • 13.3% are HS grads • 4.3% have associate degrees • 14.7% have less than 9th grade education. • 9.7% have 9-12 grade education w/ no diploma
• 57.2% of readers are in management/ professionals • 15.1% in service • 17.7% in sales/office • 1.9% in construction/maintenance • 8.5% in production
To Advertise Please Call: (617) 426-9492 x 206 or E-mail to:
[email protected] 87 Tyler Street 5th FL, Boston MA, 02111
PUBLICATION CALENDAR 2011 Special Issues 01/28 Chinese New Year • 05/13 Asian American Heritage Month • 08/12 August Moon
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3 6 9 12 MARCH
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To Advertise Please Call: (617) 426-9492 x 206 or E-mail to:
[email protected] 87 Tyler Street 5th FL, Boston MA, 02111
