Bins and backlist stock packs are available for the promotion. ... All stock will be stickered with American Assassin ..
Name: Alias: Age: Education:
Mitch Rapp Mitch Kruse 45 Syracuse University graduate in International Business Position: Special Assistant to the Director of the CIA on Counterterrorism Car: Black turbo Volvo S80 Midnight blue BMW series 5 Pets: Mutt Shirley Hobbies: Reading Favourite author: Nelson deMille
Vince Flynn is already one of Simon & Schuster Australia’s big fiction brands. This year will see Vince’s sales sky-rocket with the release of the American Assassin film. A whole new group of readers will be introduced to Mitch Rapp. Who LOVES this author and his characters? •
Readers of thrillers and military fiction.
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People who are already fans of Jason Bourne and Jack Reacher.
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Fans of authors such Lee Childs, Robert Ludlum, Daniel Silva, Tom Clancy, David Baldacci and Scott McEwan.
Duration of the campaign: 5 months. Reach: 2.5 million
JUL
We start the Mitch campaign in July with a ‘MITCH RAPP IS HERE’ $12.99 backlist promotion. Bins and backlist stock packs are available for the promotion. All stock will be priced with $12.99 stickers. The perfect way to introduce Mitch to a new reader.
AUG
In August we’ll release the film tie-in edition of American Assassin. The film will be released in Australia and New Zealand on the 14th of September. Pre-promotion of the film will start at this time. Talk to your account manager if you’re interested in running a competition in-store to win tickets to see the film on release.
SEP
In September we’ll release the B Format of Order to Kill to pre-promote the release of Vince’s new book in October. All stock will be stickered with American Assassin movie stickers to promote the movie and to connect those who love the movie with the book. * Movie art to be finalised.
SEP
Starring Dylan O’Brien, Taylor Kitsch and Michael Keaton, the film is directed by Michael Cuesta, producer of Dexter, Homeland and Six Feet Under. This will be a major release in Australia and is set to become a major film franchise with Mitch Rapp as an ongoing character.
OCT
Major Airport Advertising Package Mitch Rapp will take over the entire Sydney Qantas terminal for the whole month of October.
Qantas Terminal in Sydney 1 million passengers travel through the Qantas terminal each month. This is the equivalent of four times the audience of a monthly cinema advertising campaign. The average passenger journey through the airport is 70 min. The passengers in Qantas terminal are influential and affluent.
Qantas Terminal in Sydney Our marketing campaign for Mitch Rapp will appear on 12 screens throughout both arrivals and departures lounges. Passengers in this terminal are arriving from and departing to all major centers of Australia taking the awareness of Mitch Rapp to all parts of the country.
Qantas Business Lounge 500 copies of American Assassin given away in the Business Lounge of Qantas terminal.
Cinema Advertising Package Starting in mid September 15 sec spot in front of the American Assassin movie.
