dodge city / ford county events center - Google Sites

DODGE CITY / FORD COUNTY EVENTS CENTER

GLOBAL ENTERTAINMENT CORPORATION

PRESENTATION OUTLINE ¾ ¾ ¾ ¾ ¾ ¾ ¾ ¾

GEC Overview Market Analysis Site Analysis Site Layout / Facility Design Operating Model Economic Impact / Tax Generation Development Cost Next Steps

WHO IS GLOBAL ENTERTAINMENT? ¾

Project Feasibility, Business Plan, Adjacent j Development p Opportunities pp

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Design, Construction Management, FF & E Procurement

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Pre-Opening, Facility Management, Event Booking, Food and Beverage

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Sales S l and dM Marketing; k ti Sponsorship, Advertising, Premium Seating

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Ticketing

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Anchor Tenant Expertise / Anchor Tenant

¾ Single Point of Contact

COMMUNITY FEEDBACK ¾

Received Input From >30 Community Organizations Across a Range of Backgrounds •

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P bli Information Public I f ti Session S i / Open O House H •

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Not For Profit, Education, Religious, Entertainment, Media, Public, Agricultural, Tourism, Private Industry and Groups >100 Attendance

There Was Large Support for the Events Center There is a Large “Leakage” of Entertainment Dollars to Communities Outside of Ford County (Wichita, K Kansas Cit City, D Denver)) •

$15 - $20 M Annually

COMMUNITY FEEDBACK ¾ ¾ ¾ ¾ ¾ ¾

There is an Entertainment/Cultural Facility Void in the Region Lack of Reasonably Priced, Family Oriented Entertainment and Recreation in the Region Lack of Meeting / Conference Space Facility Needs to Incorporate Exhibit Space to Celebrate and Showcase Dodge City’s History Facility Needs to Have an Ag/Equine “Flavor” Most Frequent Question is Will the Region Support Hockey

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Dodge City vs. CHL MARKETS Median Income

70,000

60,000

50 000 50,000

40,000

30 000 30,000

20,000

10,000

0

Source: Central Hockey League

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Dodge City vs. CHL MARKETS 15 Mile Population

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

Source: Central Hockey League

EVENTS CENTER SURVEY Q6: CHL GAME Number of Responses, Percent (%) of Overall Responses 5, 5% 24, 26% 34 37% 34,

30 32% 30,

Very Likely N t Lik Not Likely l

Somewhat Likely D Depends d / Don't D 't Know K

EVENTS CENTER SURVEY Q1: CONCERT Number of Responses, Percent (%) of Overall Responses 6, 7%

5, 5%

49, 53% 32, 35%



EVENTS CENTER SURVEY Q2: FAMILY ENTERTAINMENT Number of Responses, Percent (%) of Overall Responses

7, 8%

4, 4%

47, 51% 34, 37%



EVENTS CENTER SURVEY Q4: EQUINE OR RODEO Number of Responses, Percent (%) of Overall Responses 4, 4% 18, 19% 39, 43%

32, 34%



EVENTS CENTER SURVEY Q3: FARM, TRUCK, HOME, BOAT SHOW Number of Responses, Percent (%) of Overall Responses

6, 7% 20, 22% 38, 41%

28 30% 28,



EVENTS CENTER SURVEY Q9: SUPPORT Number of Responses, Percent (%) of Overall Responses 6, 7% 10, 11%

55, 60%

20, 22%



EVENTS CENTER SURVEY Q10: TRAVEL FOR ENTERTAINMENT Number of Responses, Percent (%) of Overall Responses

17, 19% 28, 31% 4, 4%

12, 13% 29, 33%

10 x / yr

ANNUAL ENTERTAINMENT LEAKAGE OF $15.8 M / $20.6 M

REGIONAL DESTINATION Depot Theatre Company 35%

1%

Dodge City Round Up 23%

22%

7% 7%

57% Dodge City Rest of Ford County Rest of Kansas Out of State

48% Dodge City Rest of Ford County Rest of Kansas Out of State

REGIONAL DESTINATION ¾

Boot Hill •

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Dodge City Raceway •

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94% of Visitors from > 1 hour drive from DC 50% of Spectators From Outside Ford County

2005 Average A erage Dail Daily Traffic Co Count nt Dodge City = 15,800 • Great Bend = 15,600 • Garden City = 12,600 • Liberal = 9,410 •

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Events Center Will Increase the Taxes Generated for the City and County From the Influx Of People •

Visitors Will Create New Spending on Dining, Lodging, Gas and Shopping as Well as Ticket and Merchandise Purchased at the Evening Event

SITE REVIEW ¾ ¾ ¾ ¾ ¾ ¾ ¾ ¾

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Visibility Ingress / Egress Available Acreage Infrastructure Site Conditions Synergy y gy with Existing g Elements Re/Development Potential Land Cost DC Raceway Park, Adjacent to Wright Park, Youth Ball Complex Complex, Legends Field, Field 2nd Street / Trail

SITE REVIEW DC Raceway Park

Youth Adjacent to Ball Legends Wright Park Complex Field

2nd Street / Trail

Ingress / Egress

1

2

4

3

2

Available Acreage

1

1

3

1

3

Vi ibilit Visibility

3

3

3

3

2

Infrastructure

3

1

2

3

1

Site Conditions

2

3

3

2

4

Synergy with Existing Elements

3

1

3

3

1

Re/Development Potential

4

1

3

3

1

Land Cost

1

1

1

3

4

18

13

22

21

18

Total

1-Excellent, 2-Good, 3-Fair, 4-Poor

DODGE CITY EVENTS CENTER ¾

3,900-4,300 Fixed Seats •

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5 200 – 5,800 5,200 5 800 for Staged Events

~10,000 Square Feet of Meeting/Conference Space Flexible Space of 1 to 4 Rooms • Maximum of Banquet Seating for 500, Classroom Style for 900 •

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Facility Layout Incorporates Ag/Equine (Retractable Seating, Horseshoe Configuration) Multiple Areas for Exhibit / Historical Space

DODGE CITY EVENTS CENTER ¾

First Class Amenities •

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14 Luxury Suites, Suites Club Suite, Suite Sound Systems, Systems Balconies

Parking for ~850 On Site Vehicles Site Layout y Incorporates Future Opportunities • Addresses Ingress / Egress and Water Retention / Flood Factors •

DODGE CITY EVENTS CENTER










OPERATING PROJECTIONS Scenario Without an Anchor Tenant

Number of Event Days ¾

18 24 ¾

6

8

T t l = 56 Total Amateur and Motor Sports Family Entertainment Concerts Equestrian, Rodeo, Fairs, Trade Shows

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Includes Revenue Generating Events -- Does Not Include Public Use of Facility Does Not Include Use of Meeting/Conference Space Estimated at 104 Events Total Attendance of 151,000

OPERATING PROJECTIONS Scenario Without an Anchor Tenant

EXPENSES

REVENUES $87,325

$10,598

$180,000

$233,066

$191,700

$671,894

$499,000

$389,150

$569,025

TOTAL = $1,480,000 COI Food and Beverage Misc.

Events Parking Novelties

$369,866

$151,000

TOTAL = $1,870,000 Salaries and Benefits Food and Bev. Mgmt. Fee

ANNUAL TRANSFER: $390,000

G&A Ops. & Maint.

PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION Scenario Without an Anchor Tenant ¾

Events Center Taxable Revenues = $3,090,000 •

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Sales Tax = $62,000 (City / County = $31,000 each)

NEW Spending from Attendees from Outside Ford C County t 40% or 59,000 Annual Attendees Outside FC • Spend p an Average g of $115 $ per p trip p (meals, ( , gas, g , shopping) pp g) • 20% Stay in Hotel/Motel • These Assumptions for are Below the Measured Results for the Dodge City Raceway •

% Outside of FC, Average Per Trip Spending, Hotel Nights

PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION Scenario Without an Anchor Tenant ¾

Total New Spending From Outside of Ford County = $11,850,000 Sales Tax = $238,000 (City / County $119,000 each) • Hotel H t l Tax T = $55,000 $55 000 •

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Events Center Job Creation 10 Full Time,, 50 Part Time • Personal Income Generated = $685,000 • Does Not Include Job Creation as a Result of Economic Spin off Spin-off •

OPERATING PROJECTIONS Scenario With an Anchor Tenant

Number of Event Days ¾

15

18 ¾

8 24 Total = 71

6

Amateur and Motor Sports Family Entertainment Concerts E Equestrian, ti Rodeo, R d Fairs, F i Trade T d Shows Sh Anchor Tenant

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Includes Revenue Generating Events -- Does Not Include Public Use of Facility Contact with Potential Anchor Tenant Has Been Positive Does Not Include Use of Meeting/Conference Space Estimated at 104 Events Total Attendance of 164,500

OPERATING PROJECTIONS Scenario With an Anchor Tenant

EXPENSES

REVENUES $96,794

$10,598 $244,958

$212,850

$180,000

$671,894

$522,000

$435,150

$739,400

TOTAL = $1,740,000 COI Food and Beverage Misc.

Events Parking Novelties

$497,648

$156,000

TOTAL = $2,025,000 Salaries and Benefits Food and Bev. Mgmt. Fee

ANNUAL TRANSFER: $285,000

G&A Ops. & Maint.

PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION Scenario With an Anchor Tenant ¾

Events Center Taxable Revenues = $3,650,000 •

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Sales Tax = $73,000 (City / County = $36,500 each)

NEW Spending from Attendees from Outside Ford C County t 40% or 65,800 Annual Attendees Outside FC • Spend p an Average g of $115 $ per p trip p (meals, ( , gas, g , shopping) pp g) • 20% Stay in Hotel/Motel • These Assumptions for are Below the Measured Results for the Dodge City Raceway •

% Outside of FC, Average Per Trip Spending, Hotel Nights

PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION Scenario With an Anchor Tenant ¾

Total New Spending From Outside of Ford County = $13,660,000 Sales Tax = $274,000 (City / County $137,000 each) • Hotel H t l Tax T = $61,000 $61 000 •

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Events Center Job Creation 18 Full Time,, 50 Part Time • Personal Income Generated = $810,000 • Does Not Include Job Creation as a Result of Economic Spin off Spin-off •

PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION ¾

Construction Program Will Have a Daily Average of 50 Qualified Tradesman With Demand Peaks of 150 •

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Approximately $10.0 – 15.0 M Will be Spent Locally During Construction

Potential P t ti l for f New N or Redevelopment: R d l t Hotel, H t l Restaurant, Retail Quality of Life, Cultural Enhancement, Public Service, Industry Attraction And Retention

PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION WITHOUT ANCHOR TENANT

WITH ANCHOR TENANT

Events Center Revenues

$1,480,000

$1,740,000

Events Center Expenses

$1,870,000

$2,025,000

$390 000 $390,000

$285 000 $285,000

Events Center Sales Tax Generation (City and County)

$62,000 ($31,000 each)

$72,000 ($36,000 each)

NEW Spending / Influx from Outside Ford County

$11,850,000

$13,650,000

$238,000 ($119 000 each) ($119,000 h)

$274,000 ($137 000 each) ($137,000 h)

$55,000

$61,000

10 FT, 50 PT

18 FT, 50 PT

$685,000

$810,000

Annual Transfer

New Sales Tax Generation (Cit and (City dC County) t ) New Hotel Tax Events Center Job Creation Personal Income Created

DEVELOPMENT COST ¾

Soft Costs •

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Hard Costs Of Construction Fixtures, Furniture And Equipment (FF&E) •

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Architectural Fees Fees, Engineering Fees Fees, Development Fees Fees, Project Insurance, Pre-opening Staff and Building Operations Expenses

Building g Signage g g / Scoreboards,, Building g Systems, y , Fixed and Portable Seating, Concessions, Suite Furniture and Appliances, Audio/Visual Equipment, Stage, ADA Ramps And Interior Equipment, Office Furniture And Equipment

Site Work •

Parking, Water Retention

PROJECTED DEVELOPMENT COST ¾

Significant Construction Industry Price Increases in the Last Several Years •

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3,900-4,300 Fixed Seat Events Center With 10,000 Square Feet of Meeting Space •

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Concrete, Steel, Petroleum Products

Will Cost Approximately $33,060,000

Facility Operating Projections and Development Cost Fit With Why Not Dodge Sales Tax Financial Model

SUMMARY / NEXT STEPS ¾

Community Analysis and Feedback • • • • •

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Large Support for Events Center Integration of Meeting/Conference Rooms, Exhibit Space, Ag/Equine Component Not a CHL Market Large Regional Aspect Annual Entertainment Leakage of $15 - $20 M

Adjacent to Wright Park is the Recommended Location Site Layout and Facility Design Incorporated Community Feedback Meeting/Conference Rooms, Exhibit Space, Ag/Equine • Future Opportunities for Additional Enhancements • Ingress I / Egress E and d Water W t / Flood Fl d Factors F t •

SUMMARY / NEXT STEPS ¾

Operating Projections Vary With or Without An Anchor Tenant •

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Contact with Potential Anchor Tenants Has Been Positive

Large Economic Impact •

New Spending $11.8 M - $13.7 M from Attendees from Outside Ford County

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Projected Events Center Operating Model and Development Cost Fit with WND Financial Model

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Next Steps