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2011. MEDIA KIT .... ADVISES OTHERS ON GUITARS AND GEAR EACH MONTH. 79%. AVERAGE NUMBER OF .... Files Accepted: Hi-res pdf or tiff (no eps ...
2011 MEDIA KIT

AMERICA HAS AN OBSESSION WITH ROCK-AND-ROLL... WE’RE HOW THEY CONNECT WITH IT. A flagship brand of Future US Publishing, Guitar World is the world’s leading guitar magazine. Professionals and beginners alike turn to Guitar World for top-flight coverage of their favorite artists, from rock titans like Led Zeppelin's Jimmy Page and Metallica's Kirk Hammett to contemporary stars like the White Stripes' Jack White and Tool's Adam Jones. Every issue of Guitar World magazine offers broad-ranging interviews that cover technique, instruments and lifestyles as well as Guitar World’s famously thorough lessons and transcriptions.

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“I am completely satisfied with Guitar World,

they've hit it right on the money with every issue that I have gotten. I just renewed my subscription for the first time and have no intention of stopping!”

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DISTINCT ARTIST COVERAGE

Guitar World prides itself on its intimate relationship with revered artists worldwide. This kinship is evident in every feature produced and interview conducted. From Jimmy Page to Jack White, our publications are thumbed through by the most talented guitarists and musicians in the industry. With a celebrity on every cover and the most in-depth behind-the-scenes and hands-on content on every page, no other instrument magazine delves into the artist’s persona more than Guitar World.

UNRIVALED MUSIC INSTRUCTION

For nearly 30 years, devoted guitarists have turned to Guitar World for first-class instruction that covers their favorite guitarists and bands, authoritative lessons in guitar style and technique, and accurate transcriptions of the greatest songs in rock, metal, blues, punk and more.

MULTIPLATFORM REACH

Guitar World goes beyond the printed page and delivers rich content via the web, TV, and CD/DVD that extends our reach to guitar enthusiasts everywhere. With constantly evolving web content (including the new Guitar World Tabs), our exclusive Comcast on-demand television channel, and the most authoritative guitar instructional CD/DVD series available, it’s no wonder Guitar World knows no media boundaries.

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“I love that Guitar World is fun!

You write like people talk, and you cover a great range of styles and artists. I always find good gear tips, songs to play, and articles about artists I like, plus getting introduced to new artists. It's made me a better guitarist.”

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READERS OUROUR READERS

Guitar World’s readers have the means World’s and motivation to buy music Guitar readers gear that lets them live our their have the means and passions.

THE THE DATADATA

motivation to buy music Our readers are passionate about the gear thatand letsitsthem live magazine mission. These loyal, Guitar World’s readers have the means involved and influential men spend our their passions. and motivation to buy music gear that over 5 hours with each issue and its lets them live our their passions.

CD companion, checking out our Our readers are passionhigh-quality reviews and Our readers arefeatures, passionate about the guitar transcriptions simply can’t magazine and its mission. that These loyal, ate about the magazine involved anywhere and influential men spendNearly be found else. over 5mission. hours with each issue and its CD and its These unanimously, they say that Guitar companion, checking out our highWorld is their favorite magazine for loyal, involved and influquality features, reviews and guitar guitar-related information.

O ur r eaders YOUNG

AVERAGE AGE

18-29

28%

30-44

42%

AFFLUENT

AVERAGE HHI

$50k+

68%

HHI

$75k+

44%

MALE

97%

COLLEGE EDUCATED

68% 77%

MPLOYED

VERAGE

5.4

UITARS OWNED

61%

URCHASED A GUITAR IN THE LAST 12 MONTHS

$891

VERAGE PRICE PAID

read in Guitar World the most, ten others can compete...every Perhaps this than a sign ofthe our trusted editomore nearest interview to gear review is Moreover, our readers buytimes what see rial: 71%they say they trust whatin theythe read competitor. top notch. Keep up the in Guitar World the most, ten times awesome work! ” magazine. 91% report that they took action asmorea than the nearest competitor.

result of reading Guitar World and 57% say that they were stimulated to make unplanned purchases after reading.

Perhaps this a sign of our trusted editorial: 71% say they trust what they read in Guitar World the most, ten times more than the nearest competitor.

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$83,656

HHI

that simply can’t be found entialtranscriptions men spend over anywhere else. Nearly unanimously, Moreover, our readers buy what they E they say that Guitar World is their 5 hours with each issue see favorite in themagazine magazine. 91% report that for guitar-related theyinformation. tookout action as ahighresult of reading Y Our B esT C usTOMer and its CD companion, checking our Guitar World and 57% say that they quality features, reviews and guitar transcriptions our readers what they wereMoreover, stimulated tobuy make unplanned A G see in the magazine. 91% report that after else. reading. that simply can’t be foundpurchases anywhere Nearly they took action as a result of reading P Guitar WorldWorld and 57% say that they unanimously, they say that Guitar is their Perhaps this a sign of our trusted “Guitar World is the best A were stimulated to make unplanned editorial: say they trust what they magazine period. no favorite magazine for guitar-related information. purchases71% after reading.

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PLAN TO PURCHASE A GUITAR IN THE NEXT 12 MONTHS

55%

AVERAGE PRICE PLANNING TO PAY

$1338

“I LOVE TO BUY NEW MUSIC GEAR”

68%

L OYaL , I NVOLVed ,

aNd I NFLueNTIaL

Source: 2007 GUITAR WORLD Subscriber Survey performed by Accelara Research

READ 3 OUT OF 4 ISSUES

94%

“MY FAVORITE MAGAZINE FOR GUITAR-RELATED INFORMATION”

86%

AVERAGE TIME SPENT READING AN ISSUE

4.1

HOURS

AVERAGE TIME SPENT WITH CD

1.5

HOURS

ADVISES OTHERS ON GUITARS AND GEAR EACH MONTH

79%

AVERAGE NUMBER OF OTHERS ADVISED

4.1

Source: GUITAR WORLD Subscriber Survey performed by Accelara Research

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“Guitar World is the best magazine period. no others can compete...every interview to gear review is top notch. Keep up the awesome work! ”

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THE MAGAZINE Guitar World is the world’s best selling guitar magazine. It features exclusive artist interviews, canonical music histories, red-hot superstar columns as well as the latest guitar news and gear reviews. Every issue of GW is jammed with song transcriptions and lessons that allow the reader to play today’s most popular classic rock, metal, punk, and blues songs.

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PHS NA | PHOTOGRA BY ALAN DI PER

“Guitar World is the main reason why I picked up the guitar

GES BY SARAH STUR

d of Separation, With Lost in the Sounth continue to fly �proudly. Florida’s Underoa e�an d Christianity the flag of metalcor

and “I’ve been playing hardcore says. since,” he But then the men of Underoathsix stheavy rock music ever All hardcore ATH SONG is like a roller-coa answer to a higher authority. “The metal influence made punk THE TYPICAL UNDERO Tim McTague. “You have your Christians. But than are devoted practicing more challenging to play er ride, according to guitarist double he explains. “Then you is integral to their intro,” rhythms, faith the faster their the of while top—that’s the because crawl to you have to be the kind But at the same you hard. And from there music, they don’t seem picking and all of that. shoot down, and it hits its ‘money to legislate from punk Every roller coaster has of Christians who want time, it wasn’t too far off all these lulls and peaks. I look at their art. The meaty twirl that it’s known for. lifestyle choices through rock. There were still simple, The shot’—a spin, or flip or they generate certainly that gives it song needs its ‘moment.’ chords and all that stuff have that extreme sounds church music. And, songs the same way. Every gotta it’s But course. of don’t sound like the power.” whole song should be great, part, a chant or whatever— their spiritual have a choir unless you’re aware of The members of Underoath one part—whether it’s the apocasince ‘Oh yeah, that song!’ ” orientation, you may miss undergone a lot of life changes that makes people say, through Lost in breakthrough Lost in the Sound of Separation lyptic themes that run their 2006 Gold-certified Underoath’s new album, ter ride: . Line. “Four of us 43-minute-long roller-coas the Sound of Separation album, Define the Great (Tooth & Nail), is like one been about says. “We obsessively layered cacoph“Underoath have never are married now,” McTague a vertiginous plunge through sudden shifts of direction. comChristian adults. the all to we’re and only reaching out have wives and homes; in the ony, complete with chaotic try to reach have broadened a t James Smith flail valiantly munity,” Smith says. “We Musically our horizons McTague and co-guitaris chording folknow what underground mayhem. Smith’s chunky out to people who don’t lot. I’ve started embracing ns midst of the metalcore have no idea Sufjan schizophrenic subdivisio we’re about—people who folk artists like Iron & Wine, ic, lows drummer Aaron Gillespie’s band is. McTague weaves atmospher Diane Cluck. It’s kind of what a Christian hardcore and Stevens leads with deadly precision, while His audience.” metal more around the jagged changes. That’s always been our made me dislike traditional single-note melody lines gs at times: tell simiplaying heavy, flavor to the proceedin Both Smith and McTague than I ever did, but I love lend an almost prog-rock Meanin Christian people’s brains through the roiling sound. lar stories of being raised aggressive music. I want a silver thread coursing serious comto what we heavily Auto-Tuned, pop-punk– homes and coming to a to explode when they listen while, up on top, Gillespie’s against Spencer Chamberlain’s music more driving 90 plays mitment to both faith and do. I want it to be like you’re inflected vocal melodies a monster adolescence. but I vocals like a robot battling or less simultaneously in an hour. I love that feeling, miles enraged, metalcore-puke film. sci-fi in church care for that style some Fifties Japanese McTague began playing don’t like metal. I don’t and in the climactic scene of attracted to in both McTague’s playing groups and was ultimately of guitar playing.” The melodicism present ’s stringent hardcore and doesn’t departure from metalcore the camaraderie of the that matter, McTague For Gillespie’s singing is a ventures went Smith guitar heroes in the Sound of Separation underground metal scenes. play solos. “I never had stylistic codes. But Lost punk and contains some slow Nirvana, explains. actually he it up,” standard that: the than growing through when I was even further afield close to his calling in [RodriguezToo Loud to Hear” veers ska phases before finding “Now I really like Omar songs. “Too Bright to See sound of bands [RadioEarth :: The End Is Here” the Christian hardcore Lopez] from the Mars Volta, ballad territory, and “Desolate meditative instrumental note Embodiment. like Living Sacrifice and closes the album on a somber, metalcore. in that is rarely, if ever, heard GU I TA R WOR L D

about 5 years ago. I've always thought your articles and insight have been great and I wouldn't change a thing about the magazine.Thank you for the great publication and inspiration over the years.”

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gu i ta r wor l d

Da ragg h rM ch D eorn takgthk/trke t n a Lt D. p h oto ap

ph r o oto s s hgarl a f ipnh e r t k t k t k

James Smith Tim McTague (left) and

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SPECIAL ISSUES GUITAR WORLD designers, writers, and editors produce unique special issues dedicated to select artists and specific instruments plus authoritative buyer’s and review guides. Created with the same standard of editorial and artistic excellence as our magazine, these ancillary products carry compelling content with the look, feel, and production values of newsstand publishing. GW’s brand strength ensures that these special publications provide the same breadth of quality our readers have come to expect when thumbing through anything with the GW logo stamped on it.

ππ πππππ “Guitar World is great for its transcriptions, record review, interviews and product reviews.

I think it is a more fun read compared to the competition because it has a more upbeat vibe and isn't as serious.”

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AD SIZES FUTUREuS/MuSIc US / MUSIC DIvISIon DIVISION ADAD SIZES FuturE SIZES

PLEASE NOTE NEW SPECS ON SPREAD & FULL PAGE UNITS

Full Page Safety: 7.5 x 10

Spread Ad Live/Safety: 15.5 w x 10 h Trim: 16 w x 10.5 h Bleed: 16.25 w x 10.75 h

Trim: 8 x 10.5

2/3 Page VERTICAL

4 5/8 x 10

Bleed: 8.25 x 10.75

1/2 Page VERTICAL

1/3 Page VERTICAL

1/2 Page HORIZONTAL

4 /4 x 7 3

2 1/4 x 10

7 x 4 3/4

1/3 Page SQUARE

4 /4 x 4 3/4 3

1/6 Page

1/4 Page

3 /8 x 4 /4 3

3

2 /4 x 4 3/4 1

GW ACOUSTIC: GUITAR ONE: HOST: production.futurenetworkusa.com >>> USER: acoustic USER: guitar1 GW lEGEnDS: USER: guitarworld GuItArPASSWORD: WorlD: GuItAr WorlDPASSWORD: PASSWORD:rEvolvEr: strings g1 guitar HoSt: production.futureus.com HoSt: production.futureus.com HoSt: production.futureus.com [email protected] [email protected] [email protected] BuyEr'S GuIDE: uSEr: guitarworld uSEr: legends uSEr: revolver HoSt: production.futureus.com GUIDE: PASSWorD:BASS guitarGUITAR: PASSWorD: metal uSEr: buyers GW LEGENDS: PASSWorD: page GUITAR WORLD BUYERS > spent USER: legends USER: bassguitar USER: buyers PASSWORD: page PASSWORD: bass PASSWORD: spent [email protected] Please send ad materials to: [email protected] you have any materials [email protected] coMPrESS/StuFF All FIlES! GUITAR WORLD:

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