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THE GCC's TOP ASIAN CELEBRITY & LIFESTYLE WEEKLY

Media Pack 2017

AN ITP MEDIA GROUP PUBLICATION

The Brand THE MIDDLE EAST’S MOST WIDELY READ ASIAN WEEKLY

Masala! is the region’s biggest selling and most recognised Asian weekly, boasting of the highest penetration throughout the UAE and the GCC, among the Asian expatriate population. An incisive guide to Bollywood, a celebration of the hottest and most exclusive events and parties in the region, a peek into the lives of successful, inspiring and glamorous personalities and a definitive guide to the most coveted fashion trends, make Masala!, the only magazine of its kind; one that is read, loved and trusted by everyone - from Bollywood celebs to top notch Asian CEOs, fashion designers to socialites. That’s why our readers have continued to stay with us and it’s not unusual to have two generations read the magazine in a household.

MASALA! IS ASSOCIATED WITH THE BIGGEST ASIAN EVENTS THROUGHOUT THE GCC

Masala! partners with many of the top Asian promoters in the UAE and

the GCC to showcase events aligned with its readers. We have been the media partners of prestigious events such as concerts by international artistes like Arijit Singh, Sonu Nigam, Atif Aslam and Rahat Fateh Ali Khan and Manish Malhotra's fashion show among others. And we are the first to meet any Bollywood star in town. Masala! is the true voice of the Asian expat in the region.

THE POWER OF MASALA!

Top Bollywoodus celebrities love Masala! is the region’s most visible and popular Asian weekly, boasting the highest penetration throughout the UAE and in the GCC in print, online and on social media.

Celebs Follow Masala! EVEN THE STARS LOVE TO READ OUR MAGAZINE

All-New Masala! We are the market leaders when it comes to representing the Asian voice in the UAE MEET THE SENSATIONAL DANGAL GIRLS

GE SIDE: THE 10-PA THE NO. 1 ASIAN

IDES-TO-BE GUIDE FOR BR CELEBRITY & LIFE

THE NO. 1 ASIAN CELEBRITY & LIFESTYLE WEEKLY

STYLE WEEKLY

AN ITP CONSUMER PUBLICATION 5 JAN - 11 JAN 2017, VOLUME 15, ISSUE 674 COMPLIMENTARY COPY NOT FOR RESALE

MENTARY

OPY OR RESALE

MANISH TURNS 50

ED HOW HE CHANG BEBO AND OTHER R EVE FOR S DIVAS’ LIVE

RAISING BABY TAIMUR MUM KAREENA FACES A NEW CHALLENGE

MASALA! AWARDS 2016 WINNERS SPECIAL

RANVEER PC'S SINGH 94% madness thod behind the Decoding the me t star most flamboyan d's oo llyw Bo of

Over 40,000 App Downloads, over 646,000 Facebook Fans and over 10.7k Instagram Followers

DEEPIKA STUNS @ ESQUIRE ME AWARDS

YEAR!

RECOMMEND MASALA! TO A FRIEND*

X changer in Why 2017 willOF be aSI game TALE S career for the star matters of PA love and CK

PUBLICATION AN ITP CONSUMER 2016, VOLUME 14, 8 DEC - 14 DEC ISSUE 671

Digital Circulation

E AAMIR'S EXTREM RNEY FAT-TO-FIT JOU

SHOCKING CHANGE

HAS CANDID KANGNA TURNED ‘BORING’?

* Publisher's data

The Masala! App provides users with access to the Masala! Digital Magazine. The App can be downloaded for use on tablets and on smart phones through UAE iTunes.

Readership & Distribution SPEND EFFICIENTLY. MASALA! DELIVERS RESULTS

Masala! has a wide readership throughout the GCC with a reach of over 500,000 through print, online and social media connect per week. Alongside the copies at retail, Masala! is circulated in salons, spas, ladies clubs, health clinics, cafes, airlines lounges, golf clubs, hospitals and hotels.

On Sale Now! MASALA! HAS A STRONG RETAIL PRESENCE IN THE REGION

MASALA! is available at major outlets across the GCC including the following:

The Editorial

Fashion

NEWS

The latest Bollywood news and views along with the scandalous titbits about the top stars and filmmakers are hashed out in Masala! every week.

STAR FEATURES & INTERVIEWS The biggest stories about the industry's movers and

shakers can be found in Masala! Whenever stars come to Dubai, they meet us. We have exclusive, in-depth interviews with A-listers as well as analytical features on cinematic trends and controversies.

FASHION

Masala! presents the latest trends and finds, along with local and international style news that has the UAE and the region buzzing. From the best designers to the latest collections, we have everything hot off the rack on our pages. Additionally, extensive fashion shoots are the USP of the magazine.

FASHION

DECORATED DE NIM TREND ALERT

BEAUTY AND HEALTH

STYLE TIPS:

We tell you how to look and feel as gorgeous as A-list

Weaving dream s into

1. Let your stateme nt denims shine by keeping the rest of your outfit simple with a solid-co loured tee and a pair of on-trend ankle boots. 2. If throwback is up your alley then opt for some retro flared denims with groovy motifs stitched 3. If you’re fav denims in. are too hard on the wallet, then DIY the trend with hand-stitched patchwo rk for a more personal touch.

celebs. Want to know how Deepika Padukone looks as hot as she does? Masala! shows you how!

your jeans...

LIFESTYLE

STELL MCCA Dhs 2,

Always invited to the most exclusive private parties, Masala! is everywhere you want to be. We also do special features

GU Dhs 3

on the region's most influential people. Upcoming talents,

40

ED ORMED TO A PACK ARAJ WHO PERFONG PASSION – DANCE ND BIRJU MAH KATHAK LEGE NTLY TALKS ABOUT HIS LIFEL ords cannot AUDIENCE RECE the

describe robustness of the Birju legacy of Pandit Maharaj in the world and of classical music and dance. To underst has only not one it, to examine his craft, and but also underst the the man beneath one legend. We made he when such attempt show was in town for his d last weekend, organise and music by the , dance group Sargam of his mentored by one students and Kathak Basu. dancer, Somdatta from Here are excerpts the conversation... As an artiste, what ing in makes perform to Dubai so special

you? like Dubai never feels a place another city. It is er, I that, as a perform feel I belong to because there are so many belong people here who It to a similar culture. because is fascinating in when you perform , it America or London are you that feel does to bringing your craft is a foreign land. Dubai from a city that apart being clean, is also What well-decorated. to an more can appeal ties? aesthete’s sensibili

PICTURES: CHATTERJEE;

SUPPLIED

ers From your forefath to teaching kathak Nawab Wajid Ali Shah to now, your an family has played the integral role in evolution of Kathak As as a dance form. to you pass the legacy tion the next genera is of students, what the single biggest

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MASALA!

PICTURES: SUPPLIED,

MASALA!

UAE Lifestyle T CITY SPOTLIGH W

AISHWARYA TYAGI; WORDS & STYLING:

nightclubs are what fill the lifestyle pages of the magazine.

LIFESTYLE

GORUNWAY

TREND TALK:

Whether you’re drawn to or aztec prints, embroid flora, fauna, ery adds a little something extra to the denim styles you already love. But unlike the noughtie s, the seasonal trend is much cooler, with a variety of flared, fitted, or slouchy, with something for everyone. You can thank Gucci and Alexander McQuee n for bringing embroid ery back on our staple denims, be it jackets, a pair of jeans or your accessories. Be sure to follow our styling tips to make the most of it!

local brands, the most sought-after restaurants and

WORDS: ANAMIKA

Glamour

LIFESTYLE you challenge that , if face as a teacher any at all? dance In Kalashram (his over school), we have 700 students. They t come from differen unds cultural backgro Korea, – some are from and some from Japan . some from America to So their entry point t. Not kathak is differen the every seed bears , same fruit. Similarly s have different student hes different approac At to classical dance. the end of the day, s on everything depend grasp how well s/he can to what is being taught even them. Personally, four if I manage to get d dedicate ly absolute a students, they equal 100 of them.

E DEEPIKA PADUKON I IN BAJIRAO MASTAN

a vocal You have been What critic of fusion. do aspects of fusion atic? you find problem natural Some things are be – sugar will always always sweet, lemon will has ng Everythi be sour. . its own unique qualities and There is a rhythm Beats beat to everything. . are like our sawaari the and Think of a horse s when sound it produce street it is walking on a add alone. When you baajas the band and the with this horse, the sounds are mixed.

AND BIRJU MAHARAJ HIS MUSE, MADHURI DIXIT

l dance Indian classica ties. nt a world of possibili was an importa his own od Mario was doing aspect of Bollywo he been a thing based on what films. There has I did in that, understood and steady decline dance mine. with Bollywood to As long as we stuck ng a genre in becomi anding our own underst itself. As an artiste, of us this think of rhythm, both why do you usly. performed marvello has happened? We staged an My uncle Lachchu adaptation of Romeo its Maharaj did dance Indian How do you assess and Juliet using direction for films such authenticity? instruments for nearly 40 years. I find it difficult to as tabla, sitar, sarod, When Vyjanti Mala, It of a associate with it. sarangi. The theme Hema Malini, Waheed on, comes across as love and separati en). Rehman entered l, the an ajooba (specim were pain are universa films, all of them I A few years ago, emotions are same. good Bharatanatyam the these performed with of But you can own dancers. This is one s famous Spanish one stories and emotion the reasons why dancer o flamenc e through the sounds. him, could see elaborat Mario Maya. I told The modern sounds k dance sequences ‘You do the footwor emphasise on certain in films. Look at on, I may with your shoes loudness. These Mehmood and Kishore e at will do without them. have been played Kumar’s playful exchang some You make your own l Raavan’s court at in Padosan; classica . (laughs) in a all patterns of rhythm at if used point, bols have been was to . and so will I.’ He Fusion often leads d, situation that is comical amazed and remarke told confusion. Naushad bhai once ful ‘You have wonder ns me how 150 musicia when understanding of There was a time is rhythm See rhythm.’

ents; would play instrum iser now with synthes everything has become superficial. Tell us more about nce your own experie with cinema. I have choreographed felt in several films. I g very happy receivin an award for Bajirao Mastani. I was happy I had because neither nor to shake the waist I had to get the upper moving, part of the body I just made her (Deepika Padukone) do kathak bhavs and people loved it. Here, I must l add that for classica dance to become films, important part of nt that it is very importa taken the music too is the seriously. Look at likes of Madan Mohan, n, their Shanker Jaikishe music inspired the Also, classical dances. if the common man is thinks jumping around only dancing, films will showcase that. raphy What choreog do you think of when like you think of a song Jaada Sarkai Lo Khatiya Lage? (laughs). I have almost stopped to going to the theatre in a watch films. Once if I do, I blue moon, even the film walk out before is over.

“There is something about her (Madhuri Dixit’s) eyes, whenever she changes a bhav, it reflects beautifully in her eyes”

Talking about films, your collaborations with Madhuri Dixit have led to some timeless What performances. i the is it about Madhur to dancer that appeals you you the most when for choreograph songs her? l She is a very gracefu and beautiful woman. There is her something about she eyes, whenever it changes a bhav, lly in reflects beautifu her eyes. She stands in the league with Meena Madhubala and Kumari. MASALA!

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THE STARS A-LIST STARS ATTEND THE MASALA! AWARDS

M THE GLIMPSES FRO THE NO. 1

Masala! Awards Launched in 2008, the Masala! Awards is a highlight

on the Asian society calendar, attended by Bollywood and Pakistani stars (including Sonam Kapoor,

HT OF HOTTEST NIG

THE SEASON

WEEKLY & LIFESTYLE ASIAN CELEBRITY

LA! MASA 2016 DS AWAR ECIAL SP

SUSHANT T SINGH RAJPU THE DAPPER STAR ES WOWS THE LADI

ON THE GUEST LIST

ARMAAN MALIK

SONAM SHINES! Neerja girl's All about the et on the red carp

FARAZ MANAN

URVASHI RAUTELA

en moment

gold

ER PUBLICATION AN ITP CONSUM - 04 JAN 2017, 22 DEC 2016 ISSUE 673 VOLUME 14, Y COMPLIMENTAR COPY NOT FOR RESALE

AM DUBAI’S CRE US PARTY WITH

Varun Dhawan, Fawad Khan, Amitabh Bachchan, Abhishek Bachchan, Farah Khan, Karan Johar, Hrithik Roshan, Ranbir Kapoor, Mahira Khan, Ekta Kapoor, Jeetendra and more) and the elite of the Asian social set alongside the top business people and public personalities. This event plays host to nearly 1,000 guests each year. Readers are invited to vote in the popular choice awards, with the show being supported by a marketing plan worth over Dhs1,000,000. Sponsors are given strong brand association throughout the lead-up campaign and on the night of the event. Be a part of this prestigious event through sponsorship opportunities.

nt The Entertainme

Armaan Malik performed at Masala! Awards 2016

Sushant Singh Rajput

or Kanika Kapo

MASALA! PRINT RATE CARD ADVERTISING SPECIFICATIONS Full Page Trim size: 225mm x 300mm Bleed size: 235mm x 310mm

Half Page Horizontal

Trim size: 225mm x 150mm Bleed size: 235mm x 160mm

Half Page Vertical

Trim size: 113mm x 300mm Bleed size: 123mm x 310mm

RATE CARD Position Run Of Page: Glossy Inside Back Cover (IBC): Opposite Contents Page: Inside Front Cover Page (IFCP): Double Page Spread (DPS): Glossy Outside Back Cover (OBC): Glossy Inside Front Cover Spread (IFCS): Centre Spread Thick Page Glossy:

Rate Card (AED) 22,200 28,800 31,200 36,000 43,800 43,800 60,000 72,000

There will be a 20% loading charge on any special or guaranteed positions.

SUPPLEMENTS RATE CARD (AED) Position Run of Page Opposite Contents / Editor's Letter Double Page Spread Inside Back Cover

Rate Card (AED) 46,000 57,000 70,000 70,000

Position Outside Back Cover Inside Front Cover Spread Gatefold

Rate Card (AED) 95,000 103,000 150,000

CONTACTS EDITORIAL

Editor: Lekha Menon

Tel: +971 444 3128 - Email: [email protected]

SALES AND ADVERTISING

Group Commercial Director, ITP Consumer and Consumer Digital: Samar Bawab Tel: +971 4 444 3661 - Email: [email protected]

Advertising Director, Ahlan! Group and Consumer Digital: Walid Chehab Tel: +971 4 444 3324 - Email: [email protected] Advertising Manager: Natalie Berry Tel: +971 4 444 3663 - Email: [email protected]

Sales Manager, Ahlan: Reine Samaan Tel: +971 4 444 3553 - Email: [email protected] Sales Manager: Tamara Djorem Tel: +971 4 444 3342 - Email: [email protected]

Sales Manager: Rachael Sneddon Tel: +971 4 444 3450 - Email: [email protected]

PRODUCTION

Production Manager: Denny Kollannoor

Tel: +971 4 444 3199 - Email: [email protected]

Production Coordinator:

Balasubramanian Tel: +971 4 444 3871 - Email: [email protected]

MASALA.COM! ONLINE RATE CARD ONSITE DISPLAY ADVERTISING Position Leaderboard* Medium Rectangle (MPU)* Verticle Rectangle (Whitespace Banner)* Half Page Overlay (Eyeblaster) Interstitial Content Push Page Peel Catfish Home Page Roadblock Branded Backgrounds Side Panels Channel Sponsorship Smart Links Microsites

Rate Card CPM (AED) 367.2 367.2 403.92 440.64 550.8 551 551 551 550.8 44,064 7,344 5,508 Contact sales person 36,720 1,10,160

Surveys Sponsored Search Special Operations

73,440 9,180 Contact sales person

NEWSLETTER ADVERTISING Position Leaderboard (728 x 90 px) Space Banner (220 x 550 px)

Rate Card (AED) 12,852 12,852

EMAIL BLASTS (EDM) Format Dedicated emailshots

ITP Media Group PO Box 500024, Dubai, United Arab Emirates Switchboard: +971 4 444 3000 I Facsimile: +971 4 444 3030 www.masala.com

Rate Card CPM (AED) 1,469

INSIDE: THE 10-PAGE GUIDE FOR BRIDES-TO-BE

MEET THE SENSATIONAL DANGAL GIRLS



COMPLIMENTARY COPY NOT FOR RESALE

AN ITP CONSUMER PUBLICATION 5 JAN - 11 JAN 2017, VOLUME 15, ISSUE 674 COMPLIMENTARY COPY NOT FOR RESALE

MANISH TURNS 50

RAISING BABY TAIMUR

HOW HE CHANGED BEBO AND OTHER DIVAS’ LIVES FOREVER

MUM KAREENA FACES A NEW CHALLENGE

MASALA! AWARDS 2016 WINNERS SPECIAL

PC'S YEAR! Why 2017 will be a game changer in matters of love and career for the star

ALIA BHATT: 'I'M A GOOD ACTRESS BUT A BAD LIAR' THE NO. 1 ASIAN CELEBRITY & LIFESTYLE WEEKLY

PSST...

HRITHIK ROSHAN MAY BE DATING AGAIN!

GENIUS AT WORK

SABYASACHI AND LOUBOUTIN SET #FASHIONGOALS

WED SPE DING CIAL

REBEL BRIDE

Rustom girl Ileana D'Cruz breaks all bridal clichés PLUS: Style guru Pernia Qureshi's 8 radical rules for new age weddings

COMPLIMENTARY COPY NOT FOR RESALE AN ITP CONSUMER PUBLICATION 1 DEC - 7 DEC 2016, VOLUME 14, ISSUE 670

REVEALED! AN INSIDER'S VIEW OF BOLLYWOOD PARKS DUBAI

AN ITP CONSUMER PUBLICATION

RANVEER SINGH Decoding the method behind the madness of Bollywood's most flamboyant star

SHOCKING CHANGE

HAS CANDID KANGNA TURNED ‘BORING’?

AN ITP CONSUMER PUBLICATION 8 DEC - 14 DEC 2016, VOLUME 14, ISSUE 671

DEEPIKA STUNS @ ESQUIRE ME AWARDS

TALE OF SIX PACKS

AAMIR'S EXTREME FAT-TO-FIT JOURNEY