Every generation since the Baby Boomer can identify with. Tarzan Comics. In
total, over 400+ original Tarzan comics as well as a spinoff -- Korak, Son of
Tarzan ...
Edgar Rice Burroughs, Inc. Edgar Rice Burroughs is renowned for his many novels of fantastic adventure. Unquestionably his best known creation is that of the jungle hero, Tarzan of the Apes, first published in 1912. In 1930, near his Tarzana Ranch, local residents renamed their town Tarzana, CA in honor of Burroughs and his famous storybook character. Edgar Rice Burroughs, Inc. was founded in 1923 by author Edgar Rice Burroughs to manage the rights to the literary works of Burroughs. The company has overseen every adaptation of his literary works in publishing, film, television, theatrical stage productions, licensing & merchandising. Edgar Rice Burroughs, Inc. manages and licenses the vast archive of Edgar Rice Burroughsʼ literary works, fictional characters and corresponding artwork that has grown for nearly a Century. The company continues to be owned by Burroughsʼ family and remains based in Tarzana, California.
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Brand Attributes Aristocratic Pedigree -- Lord Greystoke raised In the jungle by apes.
Multi-Generational
Saving/Rescuing
Leader
His & Her Opportunity (Tarzan & Jane)
Survival Against All Odds Romantic Hero
Environmentally Friendly – the World’s 1st Environmentalist
Signature Jungle Cry/Yell
Organic & Natural
Animal, Savage Magnetism
Rugged Individualism Tan & Muscular Physique
A person of superior or Superhuman physical strength, agility & prowess
Bridges two worlds, civilized & uncivilized - a blend of two cultures to create a unique hero
Lord of the Jungle Athletic/Strength Good Always Triumphs Over Evil/ Social Injustice Swinging, Swimming, Acrobatic
Jungle & Animal Prints on Trend
Protector of Animals & Natural Jungle Habitat
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Every Generation has it’s Tarzan For nearly a Century, Tarzan has entertained audiences with his powerful presence. He is instantly recognizable worldwide. Tarzan is cross-generational -- appealing to seniors, baby boomers and todayʼs youth. Tarzan has captured the fancy of every generation since his humble beginnings on the pages of a pulp novel. For decades, young and old alike around the world have been infatuated with the Jungle Lord who protects the jungle, its animals -- defending the weak and oppressed. Each generation identifies with its own iteration of Tarzan and the actor who portrayed him, including but not limited to: Johnny Weismuller James Pierce Buster Crabbe Herman Brix* Glenn Morris*
Lex Barker Gordon Scott Jock Mahoney Denny Miller* Ron Ely
Miles O’Keefe* Christopher Lambert Mike Henry Wolf Larson* Joe Lara
Tony Goldwyn** Casper Van Dien* Travis Fimmel* Michael T. Weiss**
4 * Image Not Shown **Animated
The Most Filmed Character in Motion Picture History • 50+ Major Motion Pictures • 6 Television Series • 2 Broadway Stage Productions • Thousands of Publications & Licensed products.
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Me Tarzan, You Jane Jane Porter, an American from Baltimore, Maryland, is the love interest and later the wife of Tarzan. They met in the first Tarzan novel, Tarzan of the Apes. For Tarzan & Jane it was love at first sight. Jane develops over the course of the series from a conventional damsel in distress who must be rescued from various perils to a competent and capable adventuress in her own right, fully capable of defending herself and surviving on her own in the jungles of Africa. Tarzan & Jane offer countless promotional opportunities for “his & her” licensing programs.
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Motion Pictures Tarzan is the most filmed character in motion picture history. After several silent films starting in 1918, Johnny Weismuller defined the role in a successful 1932 remake -- Tarzan, the Ape Man -- the first of his many Tarzan films for MGM. From 1949-1960, nearly a dozen films featured Lex Barker & Gordon Scott as Tarzan. The 1960ʼs featured several Tarzan films with Jock Mahoney as Tarzan at MGM and Mike Henry in the title role at Paramount. The 1966 Tarzan NBC-TV series, starring Ron Ely was so popular that several Tarzan feature films starring Ely were released from 1966 to 1970. The seminal story was remade twice in the 1980ʼs, Tarzan, the Ape Man (1981) with Miles OʼKeefe, Bo Derek & Richard Harris and 1984ʼs Greystoke: The Legend of Tarzan, Lord of the Apes with Christopher Lambert. A new Tarzan film is in development at Warner Brothers, written by Stuart Beattie (Pirates of the Caribbean) to be directed by Stephen Sommers (The Mummy, G.I. Joe).
1932 1933 1934 1936 1938 1938 1935 1939 1941 1942 1943 1944 1945 1946 1947 1948 1949 1950 1951 1952 1953 1955 1957 1958 1959 1959 1960 1962 1963 1966 1966 1967 1967 1968 1968 1970 1981 1984 1998 1999 2002 2005
Tarzan, the Ape Man Tarzan the Fearless Tarzan and His Mate Tarzan Escapes Tarzan's Revenge Tarzan and the Green Goddess The New Adventures of Tarzan Tarzan Finds a Son! Tarzan's Secret Treasure Tarzan's New York Adventure Tarzan Triumphs Tarzan's Desert Mystery Tarzan and the Amazons Tarzan and the Leopard Woman Tarzan and the Huntress Tarzan and the Mermaids Tarzan's Magic Fountain Tarzan and the Slave Girl Tarzan's Peril Tarzan's Savage Fury Tarzan and the She-Devil Tarzan's Hidden Jungle Tarzan and the Lost Safari Tarzan s Fight for Life Tarzan's Greatest Adventure Tarzan, the Ape Man Tarzan, the Magnificent Tarzan Goes to India Tarzan's Three Challenges Tarzan and the Valley of Gold Tarzanʼs Jungle Rebellion Tarzan and the Great River Tarzan and the Peril of Charity Jones Tarzan and the Jungle Boy Tarzan and the Four OʼClock Army Tarzan's Deadly Silence Tarzan, the Ape Man Greystoke: The Legend of Tarzan Tarzan and the Lost City Tarzan (Animated) Tarzan II (Animated) Tarzan & Jane (Animated)
Johnny Weissmuller Buster Crabbe Johnny Weissmuller Johnny Weissmuller Glenn Morris Herman Brix Herman Brix Johnny Weissmuller Johnny Weissmuller Johnny Weissmuller Johnny Weissmuller Johnny Weissmuller Johnny Weissmuller Johnny Weissmuller Johnny Weissmuller Johnny Weissmuller Lex Barker Lex Barker Lex Barker Lex Barker Lex Barker Gordon Scott Gordon Scott Gordon Scott Gordon Scott Denny Miller Gordon Scott Jock Mahoney Jock Mahoney Mike Henry Ron Ely Mike Henry Ron Ely Mike Henry Ron Ely Ron Ely Miles O'Keeffe Christopher Lambert Casper Van Dien Tony Goldwyn Harrison Chad Michael T. Weiss
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Television Over five decades -- six Tarzan television series were produced -- two animated & four live-action. Tarzan which aired on NBC from 1966-1968 featured Ron Ely as a well-educated Tarzan. Ely performed all his own stunts. The series featured many of the familiar elements from the feature films, also produced by Sy Weintraub. It was so successful that episodes were re-edited into four theatrical films. An animated series produced by Filmation aired on CBS from 1976-1982 as Tarzan, Lord of the Jungle, The Batman/Tarzan Adventure Hour, Tarzan & the Super Seven and The Tarzan/Lone Ranger/Zorro Adventure Hour. Joe Lara starred in the TV movie Tarzan in Manhattan (1989), before returning to the role in the syndicated Tarzan: The Epic Adventures (1996). In between, from 1991-1994, Wolf Larson portrayed Tarzan in an environmentalist tone with Jane as a French ecologist in Tarzan. The Disney produced animated series The Legend of Tarzan (2001-2003) was a spin-off from its animated film and continues to air regularly on cable channel DisneyXD. In 2003, Tarzan returned to primetime television on The WB in a contemporary setting -- New York City -- with Jane as a police detective.
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Theatrical Stage Production The Tony award nominated TARZAN: THE MUSICAL premiered on Broadway at New York Cityʼs Richard Rodgers Theatre on May 10, 2006 with an original score by the world renowned Phil Collins who won an Academy Award for his score of Disneyʼs Tarzan animated film. Designed & Directed by Bob Crowley, the five-time Tony Award winning scenic designer. David Henry Hwang, Tony Award winner for M. Butterfly, wrote the showʼs book with original music from Phil Collins. Produced by Disney Theatrical Productions. A huge success in Europe, traveling to theatres around the world, including: Holland Sweden Germany USA
2007-2009 2008 2008-2010 Summer 2010 9
Publishing - Hardcover & Paperback Edgar Rice Burroughs wrote a series of 27 Tarzan adventure novels over a 40 year period, beginning as serialized stories in the pages of pulp magazines. Tarzan is considered a classic of children's literature and has been called one of the best-known literary characters in the world. The artists chosen to illustrate these stories were our guides on these adventures, creating a storyboard of images. The original cover art paintings and interior illustrations are from many notable artists that have had a lasting influence. For nearly 50 years, The Random House Publishing Group and its imprints Ballantine Books and Del Rey have continuously published the original 24 novels. According to Random House, it is conservative to say that with translations into 32 known languages, including Braille, the number of Burroughsʼ books published worldwide runs into the hundreds of millions.
Boris Vallejo Charles Ren
Edward Mortelmans Frank Frazetta
J. Allen St. John John Coleman Burroughs
N.C. Wyeth Neal Adams
Richard Powers Robert Abbett
Edgar Rice Burroughs, Inc. seeks licensees in the educational market for Social Studies, Math, English as a Second Language and Elementary education as well as limited edition art prints.
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Publishing - Comic Strips A legendary hero, the Tarzan comic strip made its debut the same day as the introduction of Buck Rogers in the 25th Century. Both strips share the distinction of being the first published adventure comic strips, the first ongoing continuity strips and the only strips to have lasting appeal for more than eight decades. Over the years, many artists have drawn the Daily and Sunday Tarzan comic strips. Tarzan of the Apes was first adapted into a daily newspaper comic strip in 1929, with illustrations by Hal Foster. In 1930, United Feature Syndicate took over the syndication of Tarzan, launching the first fullpage Sunday comic in 1931, illustrated by Rex Maxon. Classic Tarzan Daily and Sunday strips continue to be syndicated by United Features.
Hal Foster Rex Maxon Burne Hogarth Rubén Moreira Dan Barry John Lehti Paul Reinman Nick Cardy Bob Lubbers John Celardo Russ Manning Gil Kane Mike Grell Gray Morrow Eric Battle
1929-1937 1929-1947 1937-1950 1945-1947 1948 1948-1949 1949-1950 1950 1950-1954 1954-1967 1967-1978 1979-1981 1981-1983 1983-2001 2001-2002
Nearly 23,500 original Tarzan daily comic strips were continuously published for over 50 years with 3,700 full-page color Sunday Strips over a 70 year span. The Tarzan comic strips remain popular in more than 50 countries around the world.
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Publishing - Comic Books Every generation since the Baby Boomer can identify with Tarzan Comics. In total, over 400+ original Tarzan comics as well as a spinoff -- Korak, Son of Tarzan -- have been published in the United States from major publishers, including Dell, Gold Key, DC, Marvel, Malibu & Dark Horse.
John Buscema Burne Hogarth Joe Kubert Russ Manning
Jesse Marsh Mark Schultz Doug Wildey Thomas Yeates
Dell Comics published Edgar Rice Burroughsʼ Tarzan #1131, seven Tarzan Jungle Annuals from 1948-1962. From 1962-1972, Gold Key Comics released Tarzan #132-206 and Korak, Son of Tarzan #1-45. DC Comics took over the series in 1972, publishing Tarzan #207-258 & Korak #46-59, including work by Joe Kubert. In 1977, the series moved to Marvel Comics where numbering was restarted. Marvel issued Tarzan #1-28 (as well as three Annuals, mainly by John Buscema). In 2010, Dark Horse continues its successful Tarzan comic book publishing, reprinting ʻArchive Editionsʼ of classic Tarzan comics from the Golden Age as well as joint projects with other publishers featuring crossovers with characters such as Superman, Batman, Predator, etc. 12
Advertising & Promotions: Tarzan is a natural for ad campaigns tied to nature and the environment, protecting humans, animals, and the jungle. Tarzan is available to be packaged with your clients/products for advertising, promotions, re-branding / co-branding of packaged goods or other corporate initiatives. An international icon can deliver instant awareness and a positive message: “Tarzan, the Original Environmentalist” “Made from recyclable, natural products”. “Me Tarzan, You Jane -- His & Hers” “Because itʼs a Jungle Out There!” “Release your Inner Tarzan” “Born to Be Wild” / “Walk on the Wild Side” / “Wild at Heart” “No Animal was harmed in the manufacturing of this product”.
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Mission •
Become the reference brand synonymous with the Nature, Animals, Camouflage and the Environment.
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Associate Tarzan with adventure, fun and high perceived brand value.
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Build on the existing level of awareness and deliver on values of environmental responsibility, strength and friendship.
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License only quality goods thereby elevating the status of the products by their association with Tarzan.
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Develop key retailer strategic relationships 14
Lifestyle Initiative Edgar Rice Burroughs, Inc.ʼs new licensing initiatives position Tarzan as a lifestyle brand. Affordable luxury, drawing inspiration from Animals, the Jungle & Nature. Go wild with the jungle and environmental themes inherent in the Tarzan legend which can be incorporated into vintage & contemporary designs. Licenseeʼs have access to Tarzanʼs rich content and art library that has grown consistently for nearly a Century offering multiple style options across all age demos. Licensees are supported by Tarzanʼs on-going entertainment projects which include interactive games, publishing, stage productions, television and film. We help to facilitate cross-promotions among licensees.
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Lifestyle Initiative Build a classic lifestyle brand inspired by animals nature & camouflage. • A distinct pattern template of jungle, animal and nature themes can be established for designs that are unique to Tarzan. • The richness of these elements makes a bold and dramatic statement that are inspiration for new apparel, footwear and home furnishing licensee with innumerable and exciting style options. • Products that capture the essence of Tarzan & Jane. • These patterns will be synonymous with the Tarzan & Jane lifestyle to be enjoyed by everyone.
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Growth Strategies - New Media & New Media Outlets • Content is King in New Media and the Jungle Lord, Tarzan offers a wealth of under utilized material. • Cell phone apps, video clips, video podcasts, blogs and digital publishing downloads have forever changed media & advertising consumption.
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Strengths
• • • • • • • • •
Opportunities
Strengths & Opportunities The Most Filmed Character in Motion Picture History. Unique & Memorable Evergreen Characters A Loyal Core Audience of All Ages Tarzan & Jane Has Never Been Marketed as “His & Hers”. A Trusted Family Entertainment Brand for Nearly A Century. Bold & Distinctive Animal & Nature Template Brand Associated with Environmental Responsibility Under-utilized Opportunity to Exploit in Lifestyle Product. Vast Archive of Art
• Expand Licensing to Lifestyle Products • Utilize in Marketing Campaigns • Positively Associate with Animal, Nature & Camouflage Patterns. • Maximize Use of New Media & Social Networking • Build Long-Term Classic Licensees 18
Tarzan – Character Defined: • HERO / LEADER
• SAVAGE / WILD / UNCIVILIZED
• ALL NATURAL
• FRIEND
• LORD OF THE JUNGLE
• JUNGLE
• ENGLISH LORD
• ME TARZAN, YOU JANE
• ABANDONED AS A CHILD
• UNCORRUPTABLE
• ULTIMATE SURVIVOR / SURVIVALIST
• RAISED BY APES
• VINE SWINGING
• WORLD CLASS SWIMMER
• LORD GREYSTOKE
• ATHLETIC & ACROBATIC
• FULL, LONG HAIR
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• FEARLESS / FEARED • POWERFUL, YET HUMBLE
• TAN & MUSCULAR • PHYSICAL PERFECTION
• STRONG/STRENGTH
• CHEETAH, NKIMA, TANTOR, SABOR, KALA
• LOIN CLOTH & KNIFE
• MULTI-LINGUAL
• SPEAKS WITH ANIMALS
• MAGICAL / MYSTERIOUS
• HANDSOME
• OPPOSES ANIMALS IN CAPITIVITY
• ROMANTIC TALE
• TIMELESS
• THE WORLD’S FIRST ENVIRONMENTALIST
• ICONIC
• IMMORTAL
• DEFENDER OF THE WEAK & OPPRESSED
• CLEVER
• DISLIKES GUNS
• DISCIPLINED, ALWAYS IN CONTROL
• NON-MATERIALISTIC
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Uniqueness – The Signature ‘Doodad’ In the summer of 1927, while doodling in the sand on the bank of a stream with his son Jack, Edgar Rice Burroughs invented a personal symbol which he referred to as a hieroglyph or ‘doodad’ which he frequently used to sign personal letters and on the dust jackets/spines of his books. • This unique symbol adds a personal touch unique to ERB. • The signature ‘Doodad’ adds authenticity to your products whether incorporated directly onto product (zipper pulls, buttons, watermark, hologram, embossed or etched) or a POS signature (hang tags, all printed marketing material).
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Uniqueness -- A Distinct Competitive Advantage • Multiple art styles offer licensees the flexibility to concurrent market multiple iterations of characters to separate demo groups.. • Each iteration has a unique style, attitude & personality. • Strong identity and familiarity with positive associations and name awareness make Tarzan a trusted brand. • This reputation and positive attributes differentiate products based on the Tarzan from competing brands. • Customers are more likely to purchase Tarzan products.
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Centennial - 100th Anniversary in 2012 • 2012 marks the 100th Anniversary of Tarzan. • Offers an additional tie-in reason for licensees also celebrating their longevity. • Non-paid media coverage is more valuable to audiences than paid advertising. • Anniversaries offer added value to prospective licensees who see an opportunity to capitalize on the free publicity associated with the historic event. • Ability to secure licensees that otherwise would not be available. • Greater synergy among licensees.
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• Slot Machine • Phone Game • Stamps • Radio CD • Comic Book • Comic Reprints • Cell phone “skins” • Computer “skins”
Prospective Licenses
Current Merchandise / Licenses
Brand Plan - Tactics/Targeted Merchandise APPAREL HOME FURNISHINGS CASINO / GAMING • Menʼs & Womenʼs • Furniture • Lottery Scratchers • Footwear • Home Décor • On-Premise • Fabrics / Textiles • Housewares & Linens • SPF Clothing & Gear • Paint &Wall Coverings THEMED EVENTS • Camping/Outdoor Wear • Durable Outdoor Furniture • Birthday Parties • Ice Show ACCESSORIES PAPER GOODS • Florists • Jewelry & Watches • Checks • Theme Party • Knives • Calendars & Stationery • Theme Park • Eyeglasses • Party Goods • Fundraiser Programs • Headwear • Posters/Greeting Cards • Inflatible • Costumes • School Supplies • Photo Opps • Casinos PERSONAL CARE OTHER • Cosmetics • Automotive • Health & Beauty • Collectibles • Athletic/Exercise Equip. • Dolls / 2” & 12” Figures • Natural Products • Ringtones/Wallpaper • Health Insurance • Pet Supplies • Sunscreen • Sporting Goods • Tanning Lotions • Playground/Jungle Gym • Lip Balm • Hobby & Craft • Educational 23 • Wilderness Survival Kits
Contacts for North America: Licensing Works, LLC Leslie Levine
[email protected] 805-983-7102 Scott Cherrin
[email protected] 818-888-8084 Patrice Paglia
[email protected] 847-304-9338
Tarzan® Owned by Edgar Rice Burroughs, Inc. and Used By Permission. © 2010 Edgar Rice Burroughs, Inc. All Rights Reserved.
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International Contacts: France: Paris Arabesques Najoua Mounib & Jean-Michel Biard
[email protected] 33 1 48 76 90 53
The Netherlands: Wavery Productions B.V. Cyril Speijer
[email protected] 31 70 390 7797
Germany: V.I.P. Entertainment & Merchandising AG Michael Lou
[email protected] 49 40 44 01 01
Spain: Estudio GA s.c.p. Francisco Guitart
[email protected] 34 63 571 45 95
Italy: DIC 2 srl Gianfranco Mari
[email protected] 39 02 9011 1131
UK: Licensing Management International Ltd. Andrew Maconie
[email protected] 44 14 25 403 430
Japan: Magazine House, Ltd. Ron Sternberg
[email protected] 81 3 3545 7040 Tarzan® Owned by Edgar Rice Burroughs, Inc. and Used By Permission. © 2010 Edgar Rice Burroughs, Inc. All Rights Reserved.
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