This report was collated by the We Are Hunted team and .... *Ed Sheeran* (http://
www.edsheeran.com) and *Yelawolf* .... Yelawolf and Ed Sheeran Team Up.
Ed Sheeran Music Media Review Feb-Apr 2012
Table of Contents Overview
3
News Coverage
4
News Popularity . . . . . . . . . . . . . . . . . 4 News Comparison . . . . . . . . . . . . . . . . 5 Top Publishers
. . . . . . . . . . . . . . . . .6
Top News Publishers . . . . . . . . . . . . . . . 7 Best 5 News Days . . . . . . . . . . . . . . . . 8 News Highlights
. . . . . . . . . . . . . . . . 14
Twitter Coverage
17
Twitter Popularity . . . . . . . . . . . . . . . 17 Twitter Comparison Twitter Users
. . . . . . . . . . . . . . 18
. . . . . . . . . . . . . . . . . 19
Shared Twitter Links . . . . . . . . . . . . . . 20
Chart Popularity
21
Mainstream Singles . . . . . . . . . . . . . . . 21 Mainstream Singles Comparison . . . . . . . . . 22
Appendicies
23
Appendix A - Top Mainstream Artists . . . . . . . 23 Appendix B - Top Emerging Artists . . . . . . . . 26 Appendix C - All Artists by Facebook Reach . . . . 29 Appendix D - All Publishers by Internet Reach . . . 32
2
Overview
217th in the Music Press 57th on Twitter 24th on Mainstream Charts
This report reviews the popularity of Ed Sheeran on the We Are Hunted music charts and in the music news for the period Feb-Apr 2012. It benchmarks Ed Sheeran against the 1,148 artists that appeared on the We Are Hunted charts during this period. The results are based on an analysis of 217,799 music articles, 12,020,940 music related tweets and inspection of the Facebook Open Graph. News is sourced from a range of publishers including major music news sites and an army of passionate bloggers worldwide. Charts are compiled from samples of hundreds of charts in a range of music genres. This report was collated by the We Are Hunted team and generated using the text analytics software that powers the wearehunted.com website.
3
News Coverage News Popularity This section shows the total number of music articles mentioning Ed Sheeran during this time period and the overall rank of Ed Sheeran when compared to similar artists.
Artist
217th Overall Rank 191 Articles 0.015% Share
Rank
Articles
Share
Lana Del Rey
4th
1,416
0.114%
Sharon Van Etten
81st
372
0.030%
Ed Sheeran
217th
191
0.015%
Jessie J
233rd
180
0.015%
Cass McCombs
430th
117
0.009%
Benjamin Francis Leftwich
851st
58
0.005%
Skylar Grey
1053rd
44
0.004%
Maverick Sabre
1150th
39
0.003%
Figure 1: News Coverage Comparison
50 40 30 20 10 0 01/02
02/03
01/04
Figure 2: News Coverage over Time
Ed Sheeran
Maverick Sabre
Jessie J
Cass McCombs
Benjamin Francis Lef..
Skylar Grey
Lana Del Rey
Sharon Van Etten
4
News Comparison This section compares the number of music articles mentioning Ed Sheeran during this time period to similar artists.
15 10 5 0 5 4 3 2 1 0 3.0 2.5 2.0 1.5 1.0 0.5 0.0 3.0 2.5 2.0 1.5 1.0 0.5 0.0 8 6 4 2 0 01/02
02/03
01/04
Figure 3: Comparisons for Ed Sheeran
Ed Sheeran
Maverick Sabre
Benjamin Francis Lef..
Skylar Grey
Jessie J
5
Top Publishers
Clash Music NME
Top Publishers
The 405 Alt Sounds Guardian music ArjanWrites.com Musi.. Other
Figure 4: Top Publishers mentioning Ed Sheeran
Top Publishers
Mentions
Clash Music
21
NME
13
The 405
9
Alt Sounds
9
Guardian music
8
ArjanWrites.com Music Blog
5
Billboard Biz
4
GAFFA.dk
4
Artist Direct
4
Musicrooms.net
4
The Daily Swarm
4
SupaJam
3
Global Grind
3
rap-up
3
andPOP
3
Figure 5: Most frequently mentioned Top Publishers
6
Top News Publishers Publisher
Rank
Articles
Clash Music - http://www.clashmusic.com/
1
21
NME - http://www.nme.com/
2
13
The 405 - http://thefourohfive.com/
3
9
Alt Sounds - http://hangout.altsounds.com/cmps_index.php?page=main
4
9
Guardian music - http://www.guardian.co.uk/music
5
8
ArjanWrites.com Music Blog - http://www.arjanwrites.com/
6
5
Billboard Biz - http://www.billboard.biz/
7
4
GAFFA.dk - http://gaffa.dk/
8
4
Artist Direct - http://www.artistdirect.com/
9
4
Musicrooms.net - http://www.musicrooms.net/
10
4
The Daily Swarm - http://www.thedailyswarm.com/
11
4
SupaJam - http://supajam.com/
12
3
Global Grind - http://globalgrind.com/
13
3
rap-up - http://www.rap-up.com/
14
3
andPOP - http://www.andpop.com/section/music
15
3
HipHopDX - http://www.hiphopdx.com/
16
3
AbsolutePunk - http://absolutepunk.net/
17
3
Pigeons and Planes - http://pigeonsandplanes.com
18
3
Planet Ill - http://www.planetill.com/
19
2
Idolator - http://www.idolator.com/
20
2
Chart Rigger - http://chartrigger.blogspot.com/
21
2
ill roots - http://illroots.com/
22
2
The End of Irony - http://www.theendofirony.net/
23
2
There Goes The Fear - http://www.theregoesthefear.com/
24
2
KROQ - http://kroq.radio.com/
25
2
Figure 6: Top 25 Publishers mentioning Ed Sheeran
7
Best 5 News Days 1
22 February 2012 : 20 articles published Popular Articles this Day Blur's album sales increase 28-fold after Brit Awards show NME - News, 22 February 2012 Adele and Ed Sheeran also get big sales spikes after last night's (February 21) event
Brit Awards - Which Performance Sucked The Least? NME, 22 February 2012 Oh The Brits! Record industry schmoozing went hand in hand with some humdrum performances and some luke-warm controversy. We had the bizarre sight of the rubbish one from Gavin & ...
Brit awards 2012: How was it for you? Guardian music, 22 February 2012 Should Adele have been able to finish her speech? Did Blur's performance meet expectations? Was Bruno Mars' hair even more impressive than Emeli Sandé's? As Brit Awards ceremonies go, 2012's ...
Blur make live comeback and pick up Outstanding Contribution To Music gong at Brit Awards NME - News, 22 February 2012 Adele and Ed Sheeran among the big winners at London O2 Arena ceremony
Brit awards 2012: live coverage Guardian music, 22 February 2012 Wish you were at the Brit awards but couldn't get a ticket? Don't worry, neither could Tim Jonze! But he liveblogged the hell out of Adele winning loads of awards ...
Brit awards 2012: what to look out for on music's bingo night Guardian music, 21 February 2012 It's the hottest event on the musical calendar! So print out some bingo cards , get your daubers at the ready ... and wait for James Corden's knee to explode ...
Adele and Ed Sheeran win big at 2012 Brit Awards HitFix, 22 February 2012 Soulful songstress Adele capped a momentous year of Grammy Awards triumph and medical woes with a double win at the U.K.'s Brit music awards Tuesday, taking prizes for album of ...
8
The 2012 BRIT Awards: Full Winners List Idolator, 22 February 2012 Though the big winner of the 2012 BRIT Awards was clearly Adele’s middle finger, the 21 singer and Ed Sheeran walked away with the most awards, with two each. Coldplay ...
BRIT Awards 2012 - Full Winners Clash Music, 22 February 2012 The BRIT Awards took place in London tonight (February 21st) - read the full list of winners below! In case you missed them, the BRIT Awards were held tonight (February ...
Adele and Blur lined up for UK music's Brit Awards Boston Herald, 22 February 2012 Soulful songstress Adele and tousle-haired singer-songwriter Ed Sheeran lead the race for U.K.'s...
2
15 February 2012 : 12 articles published Popular Articles this Day Download: Yelawolf & Ed Sheeran's 'Slumdon Bridge' EP Prefix Magazine, 15 February 2012 To me, what's most interesting about this new joint venture from Yelawolf and Ed Sheeran is not the fact that ... Read the full article at http://www.prefixmag.com/news/download-yelawolf-ed-sheerans-slumdon-bridge-ep/61924/
Dance Music Post. 19 Pigeons and Planes, 15 February 2012 I don’t even know what you want me to say here anymore. Dance Music Post! Friday! Elecdiscostep! Enjoy! And check out Ed Sheeran’s favorite dance moves, all are applicable to ...
[Singles] Ed Sheeran & Yelawolf - "Tone" HipHopDX, 15 February 2012 The closing track - and final selection - off Ed Sheeran and Yelawolf's "The Slumdon Bridge EP."
Ed Sheeran & Yelawolf – The Slumdon Bridge EP mostly junkfood, 15 February 2012 JFK to LAX is so 90′s. London folk singer-songwriter & ginger Ed Sheeran got with Gadsden, Alabama’s Yelawolf to present ‘The Slumdon Bridge’ EP. Stream ‘London Bridge’ and ‘Faces’ and ...
9
Ed Sheeran And Ed Sheeran Hang On The Slumdon Bridge AbsolutePunk, 15 February 2012 *Ed Sheeran* (http://www.edsheeran.com) and *Yelawolf* (http://www.yelawolf.com) have released "The Slumdon Bridge" collaborative EP for free, which can be downloaded here (http://limelinx.com/files/c8de3f05b1644ae995e1ade4dda04179).
[Singles] Ed Sheeran & Yelawolf - "Faces" HipHopDX, 14 February 2012 Another cut off Ed Sheeran's and Yelawolf's UK to Alabama collaboration, "The Slumdon Bridge."
[Singles] Ed Sheeran & Yelawolf - "London Bridge" HipHopDX, 14 February 2012 The leadoff track featured on Yelawolf and Ed Sheran's collaborative EP "The Slumdon Bridge."
Yelawolf - "Faces" & "London Bridge" (Feat. Ed Sheeran) earmilk.com, 15 February 2012 Yelawolf and Ed Sheeran have collaborated on another two great songs, "London Bridge" and "Faces". These two tracks have a complete different feel from one another, as Yela spits soft ...
EP! Ed Sheeran & Yelawolf – The Slumdon Bridge EP decently dope, 15 February 2012 I wrote an artist spotlight about Ed Sheeran a little while ago and since then I’ve noticed that he’s gathered quite a large following in North America. Yelawolf, on the ...
Yelawolf & Ed Sheeran – “The Slumdon Bridge” [EP] Greedmont Park, 15 February 2012 Valentine’s Day just keeps getting better and better with the dope music that’s dropping today. Download the new EP from Yelawolf and Ed Sheeran here. The Slumdon Bridge
3
23 February 2012 : 25 articles published Popular Articles this Day The Power Of SXSW - In Numbers NME, 23 February 2012 Just a few weeks left until South By Southwest kicks off. A site of pilgrimage in the Texan sunshine for anyone serious about discovering the next big thing, it runs ...
Blur's album sales increase 28-fold after Brit Awards show NME - News, 22 February 2012 Adele and Ed Sheeran also get big sales spikes after last night's (February 21) event
10
Brit Awards - Which Performance Sucked The Least? NME, 22 February 2012 Oh The Brits! Record industry schmoozing went hand in hand with some humdrum performances and some luke-warm controversy. We had the bizarre sight of the rubbish one from Gavin & ...
Brit awards 2012: How was it for you? Guardian music, 22 February 2012 Should Adele have been able to finish her speech? Did Blur's performance meet expectations? Was Bruno Mars' hair even more impressive than Emeli Sandé's? As Brit Awards ceremonies go, 2012's ...
Blur make live comeback and pick up Outstanding Contribution To Music gong at Brit Awards NME - News, 22 February 2012 Adele and Ed Sheeran among the big winners at London O2 Arena ceremony
Brit awards 2012: live coverage Guardian music, 22 February 2012 Wish you were at the Brit awards but couldn't get a ticket? Don't worry, neither could Tim Jonze! But he liveblogged the hell out of Adele winning loads of awards ...
Blur's Album Sales Increase By 2,700% After Brit Awards [News] Ultimate Guitar, 23 February 2012 General Music News : Adele, Blur and Ed Sheeran have all seen album sales surge following their performances at the Brit Awards last night.
Pirate BRITs ABC Dig Music, 23 February 2012 What if the gongs at this year's BRIT Awards had been based on the amount of illegal filesharing generated by each of the artists? Strangely enough, the results would be ...
Brit Awards Breakdown: Adele Is Sassy! Blur Return! Lana Del Rey Is Adored! Spin, 23 February 2012 The U.K. press is well-known for its ruthlessness, but last night at the Brit Awards, which took place at London's O2 Arena, they came off as far more forgiving than ...
The BRIT Awards: Lana Beats Bonny Bear, and Where's All the British Music? The Daily Swarm, 23 February 2012 Wait a second - this is ending? Where's best British Metal act? Best dubstep? Actually where's some good British music? #BRITS — theQuietus (@theQuietus) February 21, 2012 the Quietus has ...
11
4
01 February 2012 : 9 articles published Popular Articles this Day Ed Sheeran scores lowest weekly sales for 17 years in topping the UK album chart NME - News, 31 January 2012 Not since Levellers' 1995 LP 'Zeitgeist' has so few sales contributed towards a Number One album
Damon Albarn / Graham Coxon Pair Up Clash Music, 01 February 2012 Damon Albarn and Graham Coxon are set to re-unite at a special War Child show. Blur! Are back! Almost... The legendary Britpop group are getting back together for a one ...
Watch Yelawolf & Ed Sheeran's 'Slumdon Bridge' Trailer Prefix Magazine, 01 February 2012 It's an unlikely pairing, but that hasn't stopped the duo of singer-songwriter Ed Sheeran and fire-spitter Yelawolf from banging out ... Read the full article at http://www.prefixmag.com/news/watch-yelawolf-ed-sheerans-slumdon-bridge-trailer/61224/
Yelawolf and Ed Sheeran Team Up AbsolutePunk, 01 February 2012 *Yelawolf* (http://www.yelawolf.com) and *Ed Sheeran* (http://www.edsheeran.com) will release a collaborative EP, titled "The Slumdon Bridge EP". Check out a trailer in the replies.
[News] Yelawolf & Ed Sheeran Release Trailer For "The Slumdon Bridge" EP HipHopDX, 31 January 2012 The English singer-songwriter and the Alabama rapper team for a four-track EP.
Die Katze – der beste Freund (Ed Sheeran) Pimpettes, 01 February 2012 Eigentlich ist der Hund der beste Freund des Menschen. Hier bei Ed Sheeran im Video zu "Drunk" nimmt die Katze die Position des Hundes ein. Sie trinkt mit ihrem Herrchen, ...
ED SHEERAN & YELAWOLF – “YOU DON’T KNOW (FOR FUCK’S SAKE)” big green beats, 31 January 2012 Ed Sheeran comes from the UK and is known for fairly mainstream, pop music but teams up with the hillbilly rapper Yelawolf who we have …
Ed Sheeran & Yelawolf – The Slumdon Bridge EP Trailer ill roots, 01 February 2012 Source: RapRadar Here is a video trailer of The Slumdon Bridge EP, a collaborative project between singer/songwriter Ed Sheeran and Yelwolf. Look for this EP to drop on Valentine’s Day.
12
New Music Videos: Ed Sheeran – “Drunk” theMusicPhiles, 01 February 2012 Ed Sheeran (website/twitter) is having a massive week. His album, + (Plus), is back on top of the UK album charts. Well done! It’s a brilliant album! He’s made an ...
5
20 February 2012 : 5 articles published Popular Articles this Day Katy B, Azealia Banks, Flux Pavilion added to Wakestock 2012 bill - ticket details NME - News, 20 February 2012 New acts join Calvin Harris, Dizzee Rascal and Ed Sheeran at the Welsh festival
Emile Sande Shoots In At Number One Clash Music, 20 February 2012 Emile Sande has shot into the charts at number one with her debut album 'Our Version Of Events'. Hailing from Aberdeen, Emile Sande began to make waves late last year. ...
Damon Albarn & Graham Coxon - Shepherds Bush Empire, London 19/02/12 [Review] Rockfeedback, 20 February 2012 Once, I stood next to Bill Murray in the back yard of a bar in Texas and watched Thurston Moore and J Mascis perform a set of Black Flag covers ...
Ed Sheeran and Yelawolf – The Slumdon Bridge hiphopisdream, 20 February 2012 Name: Ed Sheeran and Yelawolf – The Slumdon Bridge Genre: Hip-Hop Release Date: 2012 Format: mp3 Quality: 192 Kbps Duration: 00:14:05 Tracklist: 01. London Bridge 02. You Don’t Know (For ...
Listen: Damon Albarn and Graham Coxon unveil new Blur song “Under The Westway” Hip Online, 20 February 2012 Damon Albarn and Graham Coxon unveiled a brand new Blur song during a show in London on February 19. The song is titled “Under The Westway”. Albarn said that the ...
13
News Highlights This section includes a brief summary of what the music press had to say about Ed Sheeran during this period.
February "Ed Sheeran will also play an exclusive performance. Many more acts are waiting in the wings, with extra announcements due from organisers in the run up ..." Wed 01/02 - Damon Albarn / Graham Coxon Pair Up - Clash Music
"Ed Sheeran was aggressively sincere in his set at the Mercury Lounge on Tuesday night" Fri 03/02 - Music Review: Ed Sheeran at the Mercury Lounge - New York Times Music
"Ed Sheeran is a British pop star who listens to Big Pun on his iPod and sings Britney Spears in the shower. Cultural identity crisis or ..." Sat 04/02 - 10 Questions for Ed Sheeran - rap-up
"Ed Sheeran is on his way to the top. The pop appeal is there, the English accent is there, and the collaborative album with Yelawolf just ..." Sun 12/02 - Ed Sheeran Picks His Top 5 Rappers, Alcoholic Beverages, Pick Up Lines, and More - Pigeons and Planes
"Ed Sheeran is not the fact that ... Read the full article at http://www.prefixmag" Wed 15/02 - Download: Yelawolf Ed Sheeran's 'Slumdon Bridge' EP - Prefix Magazine
"Ed Sheeran have collaborated on another two great songs, "London Bridge" and "Faces". These two tracks have a complete different feel from one another, as Yela ..." Wed 15/02 - Yelawolf - "Faces" "London Bridge" (Feat. Ed Sheeran) - earmilk.com
"Ed Sheeran called 'Suits'. The track is by Kasha Rae and features the 'Drunk' singer lending his vocals on the chorus as well as providing guitar ..." Wed 22/02 - Kasha Rae Featuring Ed Sheeran - Suits Music Video - Alt Sounds
"Ed Sheeran is actually nominated for more awards than Adele, although he's probably less likely to win them all. Sheeran gets the nod for best male ..." Wed 22/02 - Brit awards 2012: live coverage - Guardian music
"Ed Sheeran has taken the breakthrough act, which makes sense given we're supposed to believe he is the best British Male solo artist currently working in ..." Wed 22/02 - Brits 2012: The Liveblog - No Rock Fun
14
"Ed Sheeran was Adele’s male pop counterpart, picking up Best British Male, and Best British Breakthrough, and collected the award looking like Prince Harry after three ..." Wed 22/02 - Brit Award Winners - SupaJam
"Ed Sheeran have all seen album sales surge following their performances at the Brit Awards last night" Thu 23/02 - Blur's Album Sales Increase By 2,700% After Brit Awards [News] - Ultimate Guitar
"Ed Sheeran were the big winners at this week's Brit Award and both picked up two Brit statues. It's has been a whirlwind year for Sheeran ..." Fri 24/02 - [VIDEO] Ed Sheeran Performs "Lego House" on Radio 538 Morning Radio - ArjanWrites.com Music Blog
March "Ed Sheeran has sold more than a million copies of his 2011 album, +. I don’t know anything else about him except that British teenagers and ..." Tue 06/03 - Ed Sheeran - Lego House (Live at the Brits 2012) England’s... - Jen Robinson
"Ed Sheeran has enlisted Harry Potter star Rupert Grint for the video of his new single Lego House" Wed 07/03 - Harry Potter star in Ed Sheeran video - Daily Telegraph - music
"Ed Sheeran may be the next big thing, but to meet him you wouldn’t necessarily know it. He’s charming, witty and as approachable as an old ..." Tue 13/03 - Ed Sheeran Loves A Cozy Night In With ‘Friends’ And Doritos: Favorites - Idolator
"Ed Sheeran Will the Sheeranators make it across the Atlantic? Will the SXSW crowd understand what on earth folk-rap is about? Will we? Who knows but ..." Wed 14/03 - SXSW 2012 lineup: 20 acts set to be big - Guardian music
"Ed Sheeran would go down in the US – most UK critics still wonder why he's such a big deal at home. Sheeran turned up at ..." Sat 17/03 - SXSW 2012: Ten talking points - Guardian music
"Ed Sheeran has announced the eagerly awaited U.S. release of his acclaimed debut album, “+.” A record-breaking sensation in the British singer/songwriter’s native U.K., “+” arrives ..." Tue 27/03 - ED SHEERAN TO BRING "+" TO AMERICA - Alt Sounds
15
April "Ed Sheeran would shit himself. While he might come across as some demented character form a Flannery O’Connor novel, or a Nick Cave song, in person ..." Thu 12/04 - Michael Gira - Live At St Andrews In The Square, Glasgow - Clash Music
"Ed Sheeran has announced an Australian tour kicking off in late July" Thu 19/04 - Local News: Ed Sheeran Australian tour - Faster Louder
"Ed Sheeran has announced he'll be heading to New Zealand for one show..." Thu 19/04 - Tour news: Ed Sheeran, NZMM, Raggamuffin, Heavy Metal Ninjas - New Zealand Herald music
"Ed Sheeran will release The Slumdon Bridge EP on April 24. It's a four-song collaboration with Shady Records/Ghet-O-Vision Entertainment/Interscope Records recording artist Yelawolf" Fri 20/04 - Ed Sheeran to Release "The Slumdon Bridge" EP on April 24 - Artist Direct
"Ed Sheeran has sold out his first ever run of Australian and New Zealand headline shows! Tickets to see the incredibly talented singer/songwriter were snapped up ..." Mon 30/04 - ED SHEERAN sells out entire tour! - Alt Sounds
16
Twitter Coverage Twitter Popularity This section shows the number of tweets indicating that someone was listening to Ed Sheeran during this time period. Included is the overall ranking of Ed Sheeran when compared to similar artists.
57th Overall Rank 13,233 Tweets 0.008% Share
Artist
Rank
Tweets
Share
Lana Del Rey
24th
25,982
0.016%
Ed Sheeran
57th
13,233
0.008%
Jessie J
133rd
6,606
0.004%
Sharon Van Etten
733rd
1,110
0.001%
Maverick Sabre
773rd
1,036
0.001%
Benjamin Francis Leftwich
1270th
469
0.000%
Skylar Grey
1795th
238
0.000%
Cass McCombs
1917th
206
0.000%
Figure 7: Twitter Coverage Comparison
1000
500
0 01/02
02/03
01/04
Figure 8: Twitter Coverage over Time
Ed Sheeran
Maverick Sabre
Jessie J
Cass McCombs
Benjamin Francis Lef..
Skylar Grey
Lana Del Rey
Sharon Van Etten
17
Twitter Comparison This section compares the total number of tweets mentioning Ed Sheeran to similar artists.
250 200 150 100 20 15 10 5 0 60 40 20 10 8 6 4 2 0 100 80 60 40 01/02
02/03
01/04
Figure 9: Comparisons for Ed Sheeran
Ed Sheeran
Maverick Sabre
Benjamin Francis Lef..
Skylar Grey
Jessie J
18
Twitter Users This section lists the twitter users mentioning Ed Sheeran in tweets most during this period.
Rank
Twitter User
Name
Location
Tweets
Followers
Reach
1
twitter.com/WhatsOnRadio1
Now Playing Radio 1
Leamington Spa
119
1,832
218,008
2
twitter.com/daveknowsall
DaveKnowsAll
UK
16
7,220
115,520
3
twitter.com/alderaantv
Alderaan
18
2,685
48,330
4
twitter.com/thef1paddock
The F1 Paddock
18
1,742
31,356
5
twitter.com/whittering247
Whittering.com
18
1,481
26,658
6
twitter.com/toocoolfortv
toocoolfor.tv
Chewbaccastan
17
1,248
21,216
7
twitter.com/WhatsOnRadio2
Now Playing Radio 2
On the airwaves.
24
862
20,688
8
twitter.com/Stfncassu
Stefano
The Grid, Via: World Wide Web
5
3,630
18,150
9
twitter.com/salamahoy
Aret Mazmanyan
ÜT: 43.866342,-79.255258
14
1,056
14,784
10
twitter.com/emdirection
Emma
Wonderland.
5
2,849
14,245
11
twitter.com/TrinaUndead
Trina ~ ECHELON
Bogville, Ireland =]
4
2,426
9,704
12
twitter.com/1Dsuperfans
Olly Murs!✌
Staying Up All Night With 1D!
5
1,926
9,630
13
twitter.com/fyokonoa
FM ヨコハマ Now On Air
Yokomaha 84.7MHz
10
953
9,530
14
twitter.com/PansyxD
Elizabeth Tomlinson
Carlito's bed (Venezuela)
5
1,812
9,060
15
twitter.com/MiissLouisPayne
The Duchess...
Volos,Greece
11
807
8,877
16
twitter.com/Voldemorcrux
eleanor.
takin' on the jellies.
6
1,447
8,682
17
twitter.com/1D_chantelle
Chantelle♥
ENGLAND UK♥
7
1,007
7,049
18
twitter.com/Janne_Kristin
1Directioner ♥
Norway aka Narnia
4
1,734
6,936
19
twitter.com/NiallsRedChinos
aimeeee☆
With Buddy the Elf ;)
5
1,101
5,505
20
twitter.com/MusicAndYouTube
Alex
New Jersey
5
1,029
5,145
21
twitter.com/ichaa_
Ichɑ Fɑuzιɑh
Anywhere
5
875
4,375
22
twitter.com/JustJemma_
Jemmalyn♥
JERSEY SHORE BITCH.
6
729
4,374
23
twitter.com/katiemorrison94
Katie Morrison†
Pierpont, Ohio. #USA
15
265
3,975
24
twitter.com/heatherambrosia
Heather ∞
Finland
5
747
3,735
25
twitter.com/Trrekiiz
ถ้าหาก '(・。・)'
ตาม @ziitun ~
14
253
3,542
The F1 Paddock
Figure 10: Top 25 Users tweeting about Ed Sheeran
19
Shared Twitter Links This section lists the most popular urls in tweets mentioning Ed Sheeran during this period.
URL
Rank
Tweets
http://www.last.fm/music/Ed Sheeran/_/Drunk
1
87
http://www.last.fm/music/Ed Sheeran/_/Drunk
2
14
http://getglue.com/recording_artists/ed_sheeran
3
13
http://ukradioplayer.thehitsradio.com/console/
4
11
http://twitter.com/Luke5SOS/status/196803143735054336/photo/1
5
10
http://www.last.fm/music/Ed Sheeran/_/The A Team
6
9
http://www.tweekly.fm/twitter/nedelenbos
7
7
http://www.tweekly.fm/twitter/LittleMissEadie
8
7
http://www.last.fm/music/Ed+Sheeran
9
7
http://www.last.fm/music/Ed Sheeran/_/Lego House
10
6
http://www.last.fm/music/Ed+Sheeran
11
6
http://www.tweekly.fm/twitter/Liskeen
12
6
http://www.tweekly.fm/twitter/SnoWhiteSally
13
6
http://www.last.fm/music/Ed Sheeran/_/Lego House
14
6
http://www.last.fm/music/Ed+Sheeran
15
6
http://www.tweekly.fm/twitter/juliarodrigues_
16
5
http://www.last.fm/music/Ed+Sheeran/_/Lego+House
17
5
http://ukradioplayer.thehitsradio.com/console/
18
5
http://www.last.fm/music/Ed Sheeran/_/Empire State of Mind (Live Lounge)
19
5
http://ukradioplayer.thehitsradio.com/console/
20
5
http://getglue.com/recording_artists/ed_sheeran
21
5
http://www.tweekly.fm/twitter/_Pach
22
5
http://ukradioplayer.thehitsradio.com/console/
23
5
http://www.tweekly.fm/twitter/hexxy33
24
5
http://www.tweekly.fm/twitter/PansyxD
25
5
Figure 11: Top Shared Links on Twitter mentioning Ed Sheeran
20
Chart Popularity Mainstream Singles This section presents the best charting singles for Ed Sheeran on the Mainstream We Are Hunted charts
Single
The A Team Best Single
Avg Position
The A Team
10
Lego House
20
10th Avg Position Figure 12: Best Single Positions
1.0 0.8 0.6 0.4 0.2 0.0 01/02
02/03
01/04
Figure 13: Singles Chart Comparison over Time
The A Team
Lego House
21
Mainstream Singles Comparison This section compares the mainstream chart performance of the most popular singles released by Ed Sheeran. These charts illustrate relative popularity over time. Popularity is computed from the normalised chart position for each day. 1.0 means the single was ranked 1st overall of our charts for that day. 0.0 denotes the single not charted at all.
1.0 0.8 0.6 0.4 0.2 0.0 1.0 0.8 0.6 0.4 0.2 0.0 01/02
02/03
01/04
Figure 14: Chart ranking for Ed Sheeran
The A Team
Lego House
22
Appendicies Appendix A - Top Mainstream Artists This section presents the top 100 Artists for this period based on their popularity on the We Are Hunted mainstream chart.
Artist
Rank
Avg Position
Gotye
1
2
Coldplay
2
3
One Direction
3
3
Bruno Mars
4
3
The Black Keys
5
3
Avicii
6
3
FUN featuring Janelle Monae
7
3
David Guetta
8
3
Pitbull
9
3
Flo Rida
10
3
The Wanted
11
4
Jason Mraz
12
4
Brantley Gilbert
13
4
Gym Class Heroes
14
4
Gavin DeGraw
15
4
Katy Perry
16
4
Rizzle Kicks
17
4
Beyoncé
18
5
Kirko Bangz
19
5
Calvin Harris
20
5
Drake
21
5
Chris Brown
22
5
Ed Sheeran
23
5
Taylor Swift
24
5
Outasight
25
5
Breathe Carolina
26
6
Rihanna
27
6
Figure 15: Top 100 Artists on We Are Hunted Mainstream Chart
23
Artist
Rank
Avg Position
Timomatic
28
6
TYGA
29
6
Maroon 5
30
6
Hunter Hayes
31
6
Laurent Wery
32
6
Carrie Underwood
33
6
The Throne
34
6
Hilltop Hoods
35
6
Hot Chelle Rae
36
6
Snoop Dogg
37
7
Toby Keith
38
7
Florence and the Machine
39
7
Mary J. Blige
41
8
Jake Owen
42
8
Reece Mastin
43
8
Selena Gomez
44
8
Skrillex
45
8
Emeli Sandé
46
8
Big Sean
47
8
Dierks Bentley
48
8
Lana Del Rey
49
8
The Babysitters Circus
50
9
Kenny Chesney
51
9
Matt Corby
52
9
Miranda Lambert
53
9
T-Pain
54
9
Young Jeezy
55
9
Blake Shelton
56
9
J.Cole
57
9
Walk Off The Earth
58
9
Luke Bryan
59
9
George Strait
60
10
Cher Lloyd
61
10
Tim McGraw
62
10
Wale
63
10
Scotty McCreery
64
10
The Fray
65
10
Jason Derulo
66
10
Figure 15 (continued): Top 100 Artists on We Are Hunted Mainstream Chart
24
Artist
Rank
Avg Position
Justin Bieber
67
10
B.o.B.
68
10
Alyssa Reid
69
11
Charlene Soraia
70
11
Madonna
71
11
MELANIE FIONA
72
11
M83
73
11
Martina McBride
74
11
Rick Ross
75
11
usher
76
12
Taio Cruz
77
12
WILL.I.AM
78
12
The Band Perry
79
12
Jessie J
80
13
JLS
81
13
Guy Sebastian
82
13
Professor Green
83
13
Six60
84
13
Qwote
85
14
David Nail
87
14
Lady Antebellum
88
14
Travis Porter
90
14
Labrinth
92
15
Hedley
93
15
Arctic Monkeys
94
15
DJ Fresh
95
16
MGK
96
16
Far East Movement
97
16
Colbie Caillat
98
16
Eric Church
99
17
Nicki Minaj
100
18
Karmin
101
21
Lady GaGa
102
21
Sean Paul
103
24
Waka Flocka Flame
106
24
Figure 15 (continued): Top 100 Artists on We Are Hunted Mainstream Chart
25
Appendix B - Top Emerging Artists This section presents the top 100 Artists for this period based on their popularity on the We Are Hunted Emerging chart.
Artist
Rank
Avg Position
Beach House
1
4
Best Coast
2
5
Frank Ocean
3
6
The Cribs
4
6
Peace
5
6
dirty projectors
6
7
Santigold
7
7
Alabama Shakes
8
7
Airhead
9
7
Lotus plaza
10
8
Lemonade
11
8
Electric Guest
12
8
Schoolboy Q feat A$AP Rocky
13
8
FUN featuring Janelle Monae
14
8
Miike Snow
15
9
Django Django
16
9
La Sera
17
9
Redlight
18
9
Philco Fiction
19
10
Outfit
20
10
JJ DOOM
21
10
Sleep Party People
22
10
Jonquil
23
10
Grimes
24
10
El-P
25
10
of Monsters & Men
26
10
Band Of Skulls
27
10
Figure 16: Top 100 Artists on We Are Hunted Emerging Chart
26
Artist
Rank
Avg Position
Ladyhawke
28
10
Gang Colours
29
11
Azealia Banks
30
11
Blood Red Shoes
31
11
Sleigh Bells
32
11
Julianna Barwick
33
11
Torches
34
11
Theme Park
35
11
Regina Spektor
36
11
Kodiak
37
11
Lana Del Rey
38
12
Mike Wexler
39
12
Totally Enormous Extinct Dinosaurs
40
12
Rhye
41
12
Haim
42
12
Eugene McGuinness
43
12
Travis Porter
44
12
Lower Dens
45
12
Katalyst
46
12
Dirty Three
47
12
The Temper Trap
50
13
Carnivals
51
13
Kirko Bangz
52
13
Brantley Gilbert
53
13
Simian Mobile Disco
54
13
The Twilight Sad
55
13
Bleeding Knees Club
56
13
Swizz Beatz x A$AP Rocky x araabMUZIK
57
13
M. Ward
58
13
Saschienne
59
13
TYGA
60
13
Civil Twilight
61
13
Zulu Winter
62
13
Emeli Sandé
63
13
Sufjan Stevens
64
13
Jack Penate
65
13
Jai Paul
67
14
Seams
68
14
Figure 16 (continued): Top 100 Artists on We Are Hunted Emerging Chart
27
Artist
Rank
Avg Position
Killer Mike
69
14
The Drums
70
14
Gossling
71
14
Parachute Youth
72
14
Field Music
73
14
Wolf & Cub
74
14
Cloud Nothings
75
14
Crushed Beaks
76
15
Yoofs
77
15
Mister Lies
78
15
Georgia Anne Muldrow
79
15
San Cisco
80
15
Niki & The Dove
81
15
Dragonette
82
15
Ben Howard
83
15
Zedd
84
15
Night Works
85
16
Spector
86
16
Korallreven
87
16
School Of Seven Bells
88
16
Horse Feathers
89
16
Alex Clare
90
16
Young Magic
91
16
The Horrors
92
16
Shearwater
94
16
All The Young
96
16
KAVINSKY
97
17
Vacationer
98
17
Marina and the Diamonds
99
17
Tribes
100
17
Odd Future
101
17
Charlene Soraia
102
17
Tanlines
103
17
Becoming Real
104
17
Flux Pavilion
105
17
Figure 16 (continued): Top 100 Artists on We Are Hunted Emerging Chart
28
Appendix C - All Artists by Facebook Reach This section presents the top Artists ranked by their Facebook Reach. Reach is calculated as the sum of the standard deviations of the Likes, Shares, Clicks and Comments of each artist's Facebook page compared to the rest.
Artist
Rank
Shares
Likes
Comments
Clicks
Rihanna
1
16,106
55,548,054
45,503
45
Justin Bieber
2
10,485
42,766,448
6,404
872
Regina Spektor
3
2,580
1,200
880
31,373
Katy Perry
4
3,309
42,390,280
2,365
1,289
Selena Gomez
5
2,330
3,719
415
17,713
Crystal Castles
6
4,428
1,673
1,634
10,437
Chris Brown
7
4,568
21,160,176
1,225
644
Paramore
8
3,185
20,821,417
856
1,986
Alicia Keys
9
2,292
17,387,477
3,003
15
The Bloody Beetroots
10
4,538
2,649
2,404
4,615
Jennifer Lopez
11
2,395
12,088,653
2,844
1,712
Coldplay
12
1,304
20,254,881
309
1,333
Secondhand Serenade
13
1,238
5,807
1,253
8,616
Rusko
14
1,843
838,394
777
7,582
Taylor Swift
15
1,328
3,373
375
7,340
Mumford And Sons
16
5,266
1,746
1,941
293
Skrillex
17
3,008
5,788,061
2,802
3
Madonna
18
1,845
8,895,306
440
1,898
Trey Songz
19
3,635
7,005
1,628
1,244
Angus Stone
20
3,659
1,652
1,652
790
Sleigh Bells
21
3,747
1,078
2,103
181
Edward Sharpe
22
4,088
1,100
1,543
164
David Guetta
23
1,627
2,175
319
4,496
She & Him
24
2,259
727
1,420
1,975
Bon Iver
25
3,532
1,173,255
617
223
The Gaslight Anthem
26
2,606
20,947
1,329
1,437
Fleet Foxes
27
3,725
753,808
423
241
Figure 17: Top Artists by Facebook Reach
29
Artist
Rank
Shares
Likes
Comments
Clicks
The Black Keys
28
2,609
2,108
1,481
1,236
Foo Fighters
29
750
7,680,074
358
1,027
Jeffree Star
30
2,084
1,530
1,121
1,806
First Aid Kit
31
2,120
585
843
1,990
Lil Wayne
32
3,127
5,259
636
501
Nicki Minaj
33
2,262
1,980,907
540
900
A Day To Remember
34
2,235
2,040
1,378
1,035
Local Natives
35
2,914
505
1,191
126
Beach House
36
2,661
946
1,096
475
Black Veil Brides
37
1,886
1,891,189
1,631
37
Lady GaGa
38
2,499
10,769
1,056
451
Bonobo
39
2,071
901
686
1,264
Drake
40
1,570
2,290
262
2,296
Protest The Hero
41
1,387
745
888
1,897
The Civil Wars
42
2,402
1,892
1,349
15
Crookers
43
1,213
569
284
2,442
Birdy
44
1,146
353
264
2,528
The Drums
45
2,302
287,497
961
104
Miike Snow
46
2,441
534
733
204
Carrie Underwood
47
721
6,989,327
88
3
Demon Hunter
48
1,096
933
642
2,055
Eyes Set to Kill
49
969
875,150
1,012
1,406
Mary J. Blige
50
842
4,727,360
815
9
T-Pain
51
878
6,033,775
82
2
The Temper Trap
52
2,275
412
635
157
Washed Out
53
2,078
54,740
758
206
Miss May I
54
1,338
5,089
2,108
97
Lacuna Coil
55
950
3,096
790
1,795
We Have Band
56
1,295
408
385
1,545
Little Dragon
57
1,800
393
452
731
Breakbot
58
1,261
593
448
1,336
James Blake
59
1,715
1,568
1,023
178
Far East Movement
60
2,055
859
569
48
Parov Stelar
61
1,520
970
634
727
Soko
62
973
434
335
1,768
Ellie Goulding
63
1,450
1,515,369
477
197
Toro y Moi
64
1,700
70,071
861
100
Pretty Lights
65
1,536
483
465
675
Figure 17 (continued): Top Artists by Facebook Reach
30
Artist
Rank
Shares
Likes
Comments
Clicks
George Strait
66
774
4,202,431
360
0
Suicide Silence
67
1,392
4,108
1,059
358
Zola Jesus
68
830
413
446
1,664
The Do
69
1,757
611
213
513
Atmosphere
70
1,012
838,946
237
1,137
coeur de pirate
71
1,790
514
575
52
Band of Horses
72
1,568
858,747
533
16
Frank Turner
74
1,614
295
497
292
The Pains of Being Pure At Heart
75
1,715
478
457
157
Laura Marling
76
1,294
359
391
784
Semi Precious Weapons
77
647
209,145
373
1,505
Hot Chip
78
1,404
602
401
452
Delta Spirit
79
941
323
399
1,110
Iron & Wine
80
1,448
896
723
83
Zeds Dead
81
1,417
1,076
749
79
Cocoon
82
1,029
329
198
1,095
School Of Seven Bells
83
1,136
23,184
296
816
Fanfarlo
84
1,407
280
489
231
Timber Timbre
85
1,496
653
533
40
Huoratron
86
766
238
409
1,196
Sleeping With Sirens
87
1,145
896
1,032
26
The Agonist
88
694
905
396
1,228
The Joy Formidable
89
1,272
511
444
339
Noah and the Whale
90
1,455
341
368
113
Lady Antebellum
91
1,442
1,168
411
89
The Glitch Mob
92
948
301,321
194
817
Russian Circles
93
1,276
450
647
77
Oh Land
94
1,164
575
473
335
Mutemath
95
1,199
205,651
261
353
Cee-Lo
96
1,257
546
667
0
Japandroids
97
1,075
117
278
592
Young Jeezy
98
568
3,461,963
35
0
Agnes Obel
99
1,208
819
690
8
The Asteroids Galaxy Tour
100
1,161
899
319
374
Colbie Caillat
101
852
853,176
167
568
Figure 17 (continued): Top Artists by Facebook Reach
31
Appendix D - All Publishers by Internet Reach This section presents the top Music News publishers ranked by their Facebook Reach. Reach is calculated as the sum of the standard deviations of the Likes, Shares, Clicks and Comments of each publisher compared to the rest.
Publisher
Rank
Shares
Likes
Comments
Clicks
Daytrotter.com
1
12,300
4,626
5,548
2,586
Pitchfork
2
12,600
3,593
6,735
245
Metal Hammer
3
2,251
9,602
2,526
47
Alternative Press
4
2,141
6,266
1,936
6,936
Between The Sheets Podcast & Gaye Ann's Playlist
5
4,855
7,915
2,715
0
MTV Newsroom
6
902
8,453
1,913
0
Rolling Stone
7
5,642
4,224
2,782
2,770
La Blogoth que mp3blog
8
6,710
2,025
2,182
3,201
DJ Magazine
9
4,456
3,425
2,264
888
Hypebeast
10
5,039
1,972
1,152
5,078
HIPSTER RUNOFF
11
5,493
1,054
2,269
2,992
AbsolutePunk
12
1,248
4,267
1,024
158
Noisecreep
13
1,190
4,190
818
11
fresh new tracks
14
4,756
2,123
1,475
58
NME
15
3,780
1,974
1,297
822
Idolator
16
641
1,592
466
3,203
earmilk.com
17
3,929
1,017
1,301
25
the kollection
18
3,428
992
1,393
0
aurgasm
19
4,161
651
1,295
226
The A.V. Club
20
3,112
660
1,598
23
XXLMag.com
21
2,031
1,702
766
248
There Goes The Fear
22
1,279
1,765
930
0
indie shuffle
23
3,054
759
1,259
36
Metal Injection
24
1,061
1,386
575
1,165
RealTalkNY
25
3,179
1,270
521
50
2dopeboyz
26
2,739
482
670
1,198
DJ Booth
27
2,164
1,159
419
642
Figure 18: Top Music News Publishers
32
Publisher
Rank
Shares
Likes
Comments
Clicks
GAFFA.dk
28
933
1,352
774
308
rap-up
29
1,240
215
187
2,878
stereogum
30
1,871
324
433
1,808
Spin
31
1,776
1,142
588
18
AllHipHop.com
32
1,389
461
310
1,901
Paste Magazine
33
1,660
756
599
611
HipHopDX
34
2,491
733
578
23
Classic Rock Magazine
35
929
1,150
478
342
Gotta Dance Dirty
36
2,340
510
699
165
Dancing Astronaut
37
1,850
882
491
7
PunkNews
38
769
587
430
1,299
Spinner.com
39
1,520
822
585
103
Guardian music
40
546
1,364
391
0
ill roots
41
963
924
602
23
Pretty Much Amazing
42
1,873
711
457
71
Mixmag
43
1,140
645
300
685
club fono grama
44
994
745
412
5
Vacay Wave
45
1,647
406
515
16
brooklynvegan
46
1,682
232
416
376
Gorilla vs Bear
47
1,683
259
466
154
The Wire
48
817
700
335
13
An Aquarium Drunkard
49
1,486
274
343
330
said the gramophone
50
1,301
329
282
375
Faster Louder
51
457
277
270
942
The Music Ninja
52
1,512
236
448
10
Rap Basement
53
1,417
213
191
381
Fuel Fandango
54
440
593
331
4
Beyond Race
55
115
868
136
4
CMJ New Music Monthly
56
741
452
251
156
White Folks Get Crunk
57
1,068
355
285
26
Pigeons and Planes
58
1,146
329
276
26
Minimal Freaks
59
1,444
303
191
34
Undertheradar.co.nz
60
694
409
330
12
R.fm
61
887
432
164
60
The FADER
62
817
227
175
433
CHROMEMUSIC
63
1,310
237
207
30
Sound On The Sound
64
469
400
214
172
Discobelle
65
812
338
123
156
Figure 18 (continued): Top Music News Publishers
33
Publisher
Rank
Shares
Likes
Comments
Clicks
Nialler9 Music Blog
66
360
388
263
3
Buzzbands.LA
67
465
415
185
14
The Burning Ear
68
848
194
272
5
Consequence of Sound
69
658
288
210
12
Einstein Music Journal
70
364
317
204
131
JUICE
71
280
469
142
6
DANCEiSM
72
707
194
229
63
fluo kids
73
622
112
87
518
HearYa: An Indie Music Blog
74
401
344
110
180
Alter The Press
75
341
352
207
4
Under the Radar
76
429
329
146
37
swedesplease
77
568
171
176
180
bigstereo
78
742
108
143
247
Drowned In Sound
79
483
180
75
327
LeMellotron
80
571
302
95
12
Metal Insider
81
393
187
233
78
Beatportal
82
513
187
146
161
TheNeedleDrop
83
620
116
263
0
nyctaper
84
693
137
210
10
AudioPorn Central
85
523
132
150
223
Who The Bloody Hell Are They?
86
225
157
161
319
the bay bridged - San Francisco Bay Area Indie Music
87
311
102
103
452
Motel de Moka
88
651
98
177
120
Pachaholic
89
620
240
109
0
The Quietus
90
644
166
171
7
Potholes In My Blog
91
445
263
129
8
The Word Is Bond
92
397
240
145
0
Brave Words & Bloody Knuckles
93
388
234
127
45
HARD CANDY
94
297
273
96
83
bring your jack
95
306
312
89
7
Buzz Grinder
96
46
20
8
842
Dallas Observer - Music
97
343
156
107
225
Killed By Death Records
98
517
98
92
250
Soundvenue
99
281
241
97
117
BaebleMusic
100
433
109
128
209
Figure 18 (continued): Top Music News Publishers
34
