www.marliescohen.com. The name Elephant Pitch is based on the expression the âElephant In the Roomâ. But what does t
Perfecting Your Elevator Pitch
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Elevator VS Elephant Pitch
What the heck is an Elephant Pitch? www.marliescohen.com
The name Elephant Pitch is based on the expression the ”Elephant In the Room” But what does this mean?
“An important and obvious topic, which everyone present is aware of, but which isn't discussed, as such discussion is considered to be uncomfortable.” ~http://www.phrases.org.uk/
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What’s the difference between
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The difference in a nutshell
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The traditional elevator pitch is all about you and your services or product
About You
But no one cares about you and your services www.marliescohen.com
Why you make the mistake It is easier to talk about what you do than word it in a way that grabs your prospect’s attention About You www.marliescohen.com
The elephant pitch is all about getting their attention. You want them to stop and say:
“Oh, that's interesting. Tell me more!”
About Your Prospect www.marliescohen.com
All you want … … is to get their attention! www.marliescohen.com
You want them to look at you and think: “OK, this sounds interesting but I am still skeptical. What’s in it for me? I want to find out more and will listen for another minute, just because you caught my attention.” www.marliescohen.com
Elephant Pitch Overview Present your pitch in such a way that your prospects can’t help but ask you for more information. Example:
“I have a way for you to impress your customers and make more money and it will take almost no time and it won't cost anything until it works. Would you like to know how to do that?” ~Adam Ubanski
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Concept based on a presentation by Adam Urbanski themarketingmentors.com/blog/
at the Traffic Superhero Summit www.trafficsuperherosummit.com (2014)
