encash entertainment limited - BSE

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May 28, 2014 - Subsequently on 21st March, 2011 the name of our company ... The Equity Shares offered in the Issue have
DRAFT PROSPECTUS Fixed Price Issue

Please read Section 32 of the Companies Act, 2013 Dated 28th May, 2014

ENCASH ENTERTAINMENT LIMITED Our Company was originally incorporated in Kolkata as “Brindavan Suppliers Private Limited” on 28th March, 2008, under the Companies Act, 1956 vide certificate of incorporation issued by the Registrar of Companies, West Bengal. Subsequently on 21st March, 2011 the name of our company was changed to “Encash Entertainment Private Limited”. Our Company was converted in to a public limited company and consequently the name was changed to “Encash Entertainment Limited” vide fresh certificate of incorporation dated 29th July, 2013 issued by the Registrar of Companies, Kolkata, West Bengal.For further details in relation to the changes to the name of our Company, please refer to the section titled “Our History and Corporate Structure” beginning on page 78 of this Draft Prospectus. Registered office: 9, Lal Bazar Street, 3rd Floor, Mercantile Building, Kolkata-700001; Tel: 91-33- 40053913; E-Mail: [email protected]; Website: www.encashentertainment.com Contact Person & Compliance Officer: Ms. Hardika Pancholi, Company Secretary & Compliance Officer;

PROMOTERS OF THE COMPANY: MR. SACHET SARAF, MS. RASHMI SARAF & M/S. ENCASH SECURITIES LIMITED. PUBLIC ISSUE OF 10,98,000 EQUITY SHARES OF RS.10/- EACH (“EQUITY SHARES”) OF ENCASH ENTERTAINMENT LIMITED (“EEL” OR THE “COMPANY” OR THE “ISSUER”) FOR CASH AT A PRICE OF RS.40/- PER SHARE (THE “ISSUE PRICE”), AGGREGATING TO RS. 439.20 LACS (“THE ISSUE”), OF WHICH, 60,000 EQUITY SHARES OF RS.10/- EACH WILL BE RESERVED FOR SUBSCRIPTION BY MARKET MAKERS TO THE ISSUE (THE “MARKET MAKER RESERVATION PORTION”). THE ISSUE LESS THE MARKET MAKER RESERVATION PORTION i.e. ISSUE OF 10,38,000 EQUITY SHARES OF RS.10/- EACH IS HEREINAFTER REFERRED TO AS THE “NET ISSUE”. THE ISSUE AND THE NET ISSUE WILL CONSTITUTE 28.18% AND 26.64%, RESPECTIVELY OF THE POST ISSUE PAID UP EQUITY SHARE CAPITAL OF THE COMPANY.

THIS ISSUE IS BEING IN TERMS OF CHAPTER X-B OF THE SEBI (ICDR) REGULATIONS, 2009 AS AMENDED FROM TIME TO TIME. For Further Details See “Issue Related Information” Beginning On Page139 of this Draft Prospectus. All potential investors may participate in the Issue through an Application Supported by Blocked Amount (“ASBA”) process providing details about the bank account which will be blocked by the Self Certified Syndicate Banks (“SCSBs”) for the same. For details in this regard, specific attention is invited to “Issue Procedure” on page 145 of this Draft Prospectus. In case of delay, if any in refund, our Company shall pay interest on the application money at the rate of 15% per annum for the period of delay. THE FACE VALUE OF THE EQUITY SHARES IS RS. 10/- EACH AND THE ISSUE PRICE IS FOUR (4.00) TIMES OF THE FACE VALUE. RISK IN RELATION TO THE FIRST ISSUE TO THE PUBLIC This being the first issue of our Company, there has been no formal market for the securities of the Company. The face value of the Equity Shares is Rs. 10/- and the issue price is at Four (4.00) times of face value. The issue price (as determined by our Company in consultation with the Lead Manager and as stated in the chapter titled on “Basis For Issue Price” beginning on page 54 of this Draft Prospectus should not be taken to be indicative of the market price of the Equity Shares after the Equity Shares are listed. No assurance can be given regarding an active or sustained trading in the shares of the Company or regarding the price at which the equity shares will be traded after listing. GENERAL RISKS Investments in equity and equity-related securities involve a degree of risk and investors should not invest any funds in this Issue unless they can afford to take the risk of losing their investment. Investors are advised to read the risk factors carefully before taking an investment decision in this Issue. For taking an investment decision, investors must rely on their own examination of our Company and the Issue including the risks involved. The Equity Shares offered in the Issue have not been recommended or approved by the BSE SME Platform nor does BSE SME Platform guarantee the accuracy or adequacy of this Draft Prospectus. Specific attention of the investors is invited to the section titled “Risk Factors” beginning on page 9 of this Draft Prospectus. ISSUER’S ABSOLUTE RESPONSIBILITY The Company having made all reasonable inquiries, accepts responsibility for and confirms that this Draft Prospectus contains all information with regard to our Company and the Issue, which is material in the context of the Issue, that the information contained in this Draft Prospectus is true and correct in all material aspects and is not misleading in any material respect, that the opinions and intentions expressed herein are honestly held and that there are no other facts, the omission of which makes this Draft Prospectus as a whole or any of such information or the expression of any such opinions or intentions misleading in any material respect. LISTING The Equity Shares offered through Draft Prospectus are proposed to be listed on the BSE SME Platform In terms of the Chapter XB of the SEBI (ICDR) Regulations, 2009, as amended from time to time, we are not required to obtain an in-principal listing approval for the shares being offered in this issue. However, our company has received an approval letter dated [●] from BSE for using its name in this offer document for listing of our shares on the SME Platform of BSE. For the purpose of this Issue, the designated Stock Exchange will be the BSE Limited (“BSE”).

LEAD MANAGER GUINESS CORPORATE ADVISORS PVT. LTD. 18, Deshapriya Park Road, Kolkata-700 026 Tel : +91-33-3001 5555 Fax: +91-33-3001 5531 Email: [email protected] Website: www.16anna.com Contact Person: Ms. Alka Mishra SEBI Regn. No: INM 000011930

REGISTRAR TO THE ISSUE CB MANAGEMENT SERVICES PRIVATE LIMITED P-22, Bondel Road, Kolkata – 700019 Tel: +91 33 40116700,2280 6692/93/94/2486 Fax: +91 33 2287 0263  Email: [email protected] Website: www.cbmsl.com Contact Person: Mr. P Basu SEBI Registration No.:  INR000003324

ISSUE PROGRAMME ISSUE OPENS ON: [●]

ISSUE CLOSES ON: [●]

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