room with their HCP seek out information online after visiting their physician. 100%. 6 of patients said materials found
CONNECTING THE DOTS OF POINT OF CARE
ENGAGEMENT OPPORTUNITIES 2/3 of patients
53%
1
of adults
4
talked with a physician about the information they found online
have an Internet-capable mobile device with them during their POC journey
5
26 minutes 63% of patients
is the average time a patient spends in the waiting room
2
1/3
believe POC ads are supported by their physician
31% of patients
3
of physicians
6
30% discuss
40%
of physicians
7
68% of pharmacists
go online during patient consultations, with 31% using tablets
56% of physicians
7
who use mobile devices believe they help expedite decision-making
6
something they see in the waiting room with their HCP
said materials found in the waiting room were credible More than
6
look up something related to their health on a mobile device while in the waiting room
believe that a lack of resources at the point of care is a challenge to physician-patient communication
100% of patients
4
use the Internet to determine their medical condition (or the condition of another person)
1
23%
of US adults
10
encounter patients looking for co-pay cards at least a few times per week
2 hours per day
9
is the average time pharmacists spend counseling patients
50% of patients
11
have their prescriptions filled the same day
8 minutes
8
80% of patients
is the average time spent by physicians on Electronic Health Records (EHRs)
12
seek out information online after visiting their physician
Communications Media Inc.
(1) (2) (3) (4) (5)
The 2014 WebMD Point of Care Study 2003-2013 AccentHealth Health Panel Ad Effectiveness Research Norms:Research conducted by: WB&A Market Research, Kennedy Marketing Services, Inc., GfK, MarketForce Wolters Kluwer Health 2011 Point-of-Care Survey Pew Research Internet Project http://www.pewinternet.org/2013/01/15/health-online-2013/ 2013 AccentHealth Custom Viewer Research; Nielsen 2013; 2008-2012 AccentHealth TV Ad Effectiveness Research Norms: Research conducted by: Arbitron, GfKCustom Research, MarketForce & AccentHealth
(6) (7) (8) (9) (10) (11) (12)
The 2014 WebMD Point of Care Study Liberate Health 2014 "Revolutionizing Patient Education at Point of Care" Deck RxNT January 2014 Measurement Study 2012 Kantar Media Readership Survey Co-pay Mobile Device Survey, Pharmacy Times, December 2012 The 2014 WebMD Point of Care Study http://fampra.oxfordjournals.org/content/early/2014/06/23/fampra.cmu034.full
