and profitability, the ERC mini MBA distils the essence of key business
management skills from a full MBA into a condensed, easy-to-digest 5-day
programme for ...
ERC
Entrepreneur's Resource Centre
ERC Mini MBA Programme Sharpen your Business Acumen for a New Era of Challenges
Taught by business leaders and experts to provide essential, unique and practical management skills to succeed in today’s challenging business environment
What is the ERC Mini MBA?
Key Features of the ERC Mini MBA:
Designed for the busy business owner, entrepreneur and senior management executive who needs to be trained
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Classes are taught by industry experts and business leaders offering practical, up-to-date and easy-to-use business management skills and strategies
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Delegates are trained in various areas of business management skills in the shortest possible time, geared towards improving business profitability in the most costeffective methods
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Delegates will learn to improve their business management skills to increase their business performance, and will be empowered to manage and control resources more effectively and efficiently.
in critical business management skills to value-add to their business operations and improve corporate performance and profitability, the ERC mini MBA distils the essence of key business management skills from a full MBA into a condensed, easy-to-digest 5-day programme for the convenience of today’s busy business leaders. Delegates can expect to learn key business management skills that will allow them to understand marketing, finance, business and operations, human resource, as well as organizational issues at a management level. All lessons will be delivered under highly practical and applicable methodologies. At the end of the programme, delegates will be able to appreciate, read, discuss, plan and execute business strategies and issues.
Why enrol in the ERC Mini MBA programme? •
Learn best industry business practices and applications
Customizable as an in-house course across specific industry segments and sectors
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Receive a strong foundation in business theory
All applications are immediately accepted
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5-day intensive programme, with optional 6 work group day
Receive Certificate of Completion*
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Cost effective
Supported by SPRING Singapore#
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No entry pre-requisites/admission tests
Free ERC VIP Corporate Membership1
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Delegates will be awarded a Certification of Completion at the end of the course. Note however, that completion of the ERC Mini MBA does not constitute the usage of the title “MBA” in one’s designation. # Under the Incubator Development Programme 1 Receive access to discounts and free participation to various entrepreneurial and business resources such as workshops, short courses, trainings, academic programs, consulting and marketing services *
Seminar Schedule The ERC Mini MBA programme is a 5-day intensive seminar that offers an in-depth overview of various issues relating to contemporary business studies of management and organizational leadership. Delegates will spend 8 contact hours with a lecturer in a seminarstyle sitting exploring critical business issues in 5 key management topics. Delegates will be given the option to attend an additional work group day during which they will bring forward key business issues within their own organisations for discussion with the lecturers.
Key Learnings Key Learning
ONE
Key Learning
FOUR
- Strategic Planning: From a $2 company to a $10 million company
- Finance for Strategic Business Decisions
Grow your company and business units through strategic planning with well reasoned and actionable strategies for higher development of market share and mindshare.
Key issues and practical learning on how to make managerial decisions aimed at the growth of company value, and how managerial decisions influence business operational cost, profitability, cost of company capital, economic value-add and market value of the business will be highlighted.
Learning Outline • Designing and refining your business strategy • Meaningful data Identification to an effective business plan • Understanding key business strategy considerations and impacts • Formulating detailed realistic financial projections for business strategy • Strategic risks associated with planning, scoping and resourcing requirements for the establishment, sustaining and/or growth of the business.
Key Learning
TWO
- New Age Marketing and Sales Management Strategies Learn the latest marketing strategies to enhance marketing and sales efforts for higher revenue acquisitions. The module entails analysis, planning, implementation, and control of activities designed to develop and maintain a beneficial exchange of ideas, products, and services in the marketplace to meet personal and corporate goals. Learning Outline • Making your company’s marketing environment more effective • Evaluating your current marketing efforts – do you need to change? • Determining the success of your market and product positioning • Managing your sales strategy • Digital Age Marketing strategies – tapping on social marketing and interactive marketing
Key Learning
THREE
- Organizational Excellence: Propelling Your People Forward This module allows one to be effectively acquainted with various approaches of improving organizational performance with a focus on organizational effectiveness, efficiency and relevancy of business strategies and processes. Learning Outlines • Techniques for making organizations more effective-which is your best options? • Diagnosing and improving the performance of your organizationeffectiveness, efficiency and relevancy • How effective is your business strategy and processes? • How efficient is your business operations? • How relevant is your business, strategy and processes in your market place?
Learning Outlines • Financial viability - are you able to make money? • Corporate accounting / financial statements • Financial statement analysis • Cost & revenue centres of an organization • Budgeting & cash flow management • Debt management • Finance / Investments, including types of financing/investments, risks & returns, basics of fundamental analysis, basics of technical analysis and investment decision making tools
Key Learning
FIVE
- Operational Excellence & New Project Management This module will focus on project risk management and highlight other risk factors to further enhance the business risks understanding that could affect business operations and processes, as well as the impact of external and internal risks that that could affect the business directions and product offerings of the company. Learning Outline • How to manage project risks to minimizing failure • Formulating your Project Risk Management plan • Stages of project risk management, including risk identification & quantification, and risk response and strategies • Considerations in risk avoidance, transfer, mitigation and acceptance • Risk monitoring and control • Overview of other business risks, including reputation risks, compliance & legal risk, operational risks, security risks, service delivery risks , stakeholder management risks as well as technology risks
Key Learning
SIX
(Optional) - Business Consultation Work Day You will be given the option to attend this additional seminar during which you will be able to bring forward key management issues faced within your organisation for discussion with the lecturers. Issues will be open for sharing and discussion amongst lecturers and students.
The Instructors, Mentors and Coaches The ERC Mini MBA will be taught by a group of experts who are business leaders, credentialed faculty and business practitioners in their respective fields, who will focus on translating the latest business research into practical, applicable and actionable skill sets to achieve sustainable learning outcomes.
Andy ONG
Andy Ong is the Group CEO of ERC Holdings Pte Ltd, the investment holding company of the Entrepreneur’s Resource Centre (ERC). Through ERC’s unique training, funding and mentoring approach, ERC has assisted 29 businesses along their way to achieve business success. Andy started his career as a financial journalist and became Managing Editor of the Financial Planner magazine. He is also the Founding President of the Financial Planning Association of Singapore, the trade society for financial services professionals.
ONG Han Boon
Han Boon holds a Masters in Finance from Royal Melbourne Institute of Technology, as well as a Masters of Professional Accountancy from Monash University. Prior to joining ERC Holdings as Chief Operating Officer, he was working for an Australian MNC and a Consulting group. He has extensive business funding and investment experience, and is well-versed in various fields such as Management, Accounting, Banking and Finance, Law, Marketing, Entrepreneurship as well as Leadership.
Ivan WONG
Ivan leads the search marketing practice at MapleCommerce, a Search Marketing Consultancy based out of Singapore. His specialty is in delivering effective e-business and search marketing consulting that helps clients define, execute and refine their search engine marketing programmes (PPC & SEO). He has utilized his business and technical knowledge to sell, plan and execute online marketing campaigns for clients across a number of industries ranging from MNCs in the luxury, telecommunications, manufacturing and service industries, tourism, government bodies, SMEs as well as entrepreneurs.
Alan GO
Alan has conducted numerous training programmes in sales, marketing and revenue management during which he shares proven strategies with executives of all levels over the past 10 years. He had worked in
About ERC Entrepreneur’s Resource Centre aims to be the region’s foremost resource provider for up-and-coming businesses, encompassing a multi-prong approach to cultivate a strong entrepreneurial culture in Singapore. The Centre’ objective is to lend a helping hand to budding entrepreneurs to enable them to transform their dreams and ideas into sustainable business. Apart from updated training programmes that are tailor-made for local and regional business environments, we have also incorporated into our specially crafted curriculum a unique approach of integrating real-life experiences of successful entrepreneurs and relevant case studies to refine our participants’ business and professional skills.
sales, marketing and business development as well as started companies within Business Trade Conferencing & Exhibition, Training & Education, IT, as well as business outsourcing services sectors. He specializes in the business psychology of customers and teaches strategies to enhance the sales and revenue management process to increase mindshare, market share and new market creation. He has an MBA (international) from Edith Cowan University (Australia) and holds a Degree in Advertising (Distinction) from University of Oklahoma (USA).
Victor KOW
Victor has more than 30 years of experience in human resource management, training & development, employee relations, information technology management and management consultancy in both the public and private sectors within the Asia Pacific region. He is a certified trainer in WSQ Human Resources courses, and has held various senior HR positions in large MNCs in Singapore and the Asia Pacific region, GLCs, and was also Head of Training & Development in a Singapore Statutory Board. Victor has a BBus from Royal Melbourne Institute of Technology, as well as an MBA from University of Dubuque, Iowa (USA). He also holds an MSc in HRM from Rutgers University, New Jersey (USA).
CHIN Tze Meng
Tze Meng graduated from the National University of Singapore with a Degree in Electrical Engineering (Honours). Besides his current position dealing with project deployment in HP, Tze Meng is also an appointed trainer for a specially designed workshop on project management fundamentals. He has been involved in numerous complex infrastructure projects covering system and network infrastructures, enterprise backup solutions as well as several data centre relocation projects for key customers, both locally as well as trans-border across the Asia Pacific region. He has also attained the prestigious PMP® Certification from the Project Management Institute of the United States.
Contact Details Entrepreneur’s Resource Centre
[A] 470 North Bridge Road, #02-11 North Bridge Commercial Complex Singapore 188735 [W] www.erc.com.sg [E]
[email protected] [T] 6571 9599 [F] 6327 4001
