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Need a reason to do social media for your events? The respondents were more
than 474 Constant. Contact customers 48% non profit, 26% B2C and. 26% B2B ...
Need a reason to do social media for your events?
Well, here’s a list of
compelling ones The respondents were more than 474 Constant Contact customers 48% non profit, 26% B2C and 26% B2B, of up to 50 employees. All of them had a role in overseeing or managing events and their promotion for their respective organizations and held an average of 16 events a year.
A. Event Promotion and Effectiveness B. Social Media Marketing C. Social Media Monitoring D. Social Media Goals E. Social Media Marketing Channels F. Learn More
Event Promotion and Effectiveness
91 69
rate this method as
effective think print advertising is
effective in marketing events
86 85
say the
phone
is effective to market their events. Think an online
event marketing/
management tool is effective.
77 74
are using
social media
think social media is
effective
Social Media Marketing
78 7 7 77 2.1 2
say social media is
”somewhat”or
”extremely” important as a marketing tool. use social media to market and/or promote events
hours is dedicated to interacting on per week social
networks
on behalf of their organization and its events
59 5 4 46 3 34
want help in
creating or refining
a social media marketing strategy
have an initial
social media
plan
don’t have one, but plan to
create one.
Social Media Monitoring
Google Alerts to use
monitor their social networks
use
Hootsuite
30
use social monitoring
tools like
Google Analytics, NutshellMail and Sprout Social
Social Media Goals
use social media to
educate
inform
and others about their events.
40 0
use social media to
drive
word-of-mouth
use social media to get
repeat attendees
use social media to get
more
attendees
65
want to use social
media to get
feedback about their event want to use social media to
reach
more people
63
want to use social media to get or
new more event attendees want to use social media to
stay
connected
with past attendees
Social Media Marketing Channels
use
Facebook to
market
their events have a
Facebook fan Page
use
Twitter to market
events use
LinkedIn to market
events
use their social
networks in the
days prior to the event
get social
4 weeks
before their event
49
believe they have some idea which
social networks
their audience
hangs out on
have a
blog
create a
#hashtag for their events
have created and posted event marketing
videos to You Tube
You’ve made it to the end of this book—but we’ve got more rocking event resources for you! Learn more:
![Add Social Media to Your Event Strategy - Constant Contact [PDF]](https://m.moam.info/img/260x300/add-social-media-to-your-event-strategy-constant-c_647cda3e098a9e4e478b4625.jpg)
![Planning a Successful Event Campaign - Constant Contact [PDF]](https://m.moam.info/img/260x300/planning-a-successful-event-campaign-constant-cont_6489978a098a9e1c288b4569.jpg)
