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Dr. Eyal Pe’er - Curriculum Vitae
Senior Lecturer, Head of Marketing The Graduate School of Business Administration, Bar-Ilan University Building 504, Room 331, Ramat-Gan, 52900, Israel; Phone: +972-3-531-7913 Email:
[email protected] Web site: http://www.mba.biu.ac.il/en/peer Professional Appointments Oct. 2013 – present
Senior Lecturer, Head of Marketing, Graduate School of Business Administration, Bar-Ilan University
Aug. 2011 – Aug. 2013: Post-doctoral Research Fellow, Heinz College of Public Policy, Carnegie Mellon University July 2010 – July 2011:
Senior Researcher, Center for Educational Technology, Israel
Oct. 2008 – July 2010:
Adjunct Lecturer, School of Education, Hebrew University of Jerusalem
Oct. 2007 – July 2010:
Adjunct Lecturer, Behavioral Sciences Department and The School of Business Administration, Ruppin Academic Center
Education 2007 – 2011
Ph.D. in Educational Psychology, School of Education, Hebrew University of Jerusalem. Dissertation topic: Cognitive heuristics and biases in driving behavior: The time-saving bias and speeding. Advisors: Prof. Elisha Babad (Hebrew University of Jerusalem) and Prof. Eyal Gamliel (Ruppin Academic Center)
2003 – 2006
M.A. in Educational Psychology, School of Education, Hebrew University of Jerusalem. Thesis topic: The effect of differences in predictor-criterion distribution parameters on selection bias. Advisor: Prof. Sorel Cahan
2000 – 2003
B.A. in Behavioral Sciences, Ruppin Academic Center; graduated with honors. Final seminar topic: The effect of framing on the perceived fairness of selection situations. Advisor: Prof. Eyal Gamliel
Awards and grants 2015
ISF Personal Research Award, “The relationship between partial (vs. full) confessions, guilt and pro-social behavior”, 122,000 NIS for two years
2015
BSF-NSF Cyber-Security and Privacy program Research Grant, “Personalized Security Mitigations”, Award # 2014626, with Serge Egelman (U.C. Berkely), $225,000 for three years.
2015
GIF Young Scientists Award: “Partial confessions to unethical behavior”, €39,400 for one year.
2015
Google Research Faculty Award: “Developing a tool for diagnosing privacy personas”, $57,500 for one year.
2014
BSF Start-up Research Grant (Excellent score, not funded): “Personalized face composites in targeted advertising”, with Alessandro Acquisti
2013
NSF IBSS Research Grant: “Visceral targeting: Using personalized face composites for implicit persuasion and targeted marketing”, with Prof. Alessandro Acquisti; Award number 1327992, Total budget $623,946 for three years.
2013
NSF EAGER Research Grant: “Designing Individualized Privacy and Security Systems”, with Serge Egelman; Award number 1343451, Total budget $132,620 for one year.
2011
Fulbright Post-Doctoral Fellowship Award
2007
Ph.D. Research Grant, Israel Road Safety Authority (300,000 NIS research grant and stipend for three years)
Journal publications 1. Chandler, J., Paolacci, G., Peer, E., Mueller, P., & Ratliff, K. (2015). Using Nonnaive Participants Can Reduce Effect Sizes, Psychological Science, doi:10.1177/0956797615585115 2. Bar-Hillel, M., Peer, E., & Acquisti, A. (2014). “Heads or tails?”—A reachability bias in binary choice. Journal of Experimental Psychology: Learning, Memory, and Cognition, 40(6), 1656-1663. 3. Peer, E., Acquisti, A., & Shalvi, S. (2014). “I cheated, but only a little” – Partial confessions to unethical behavior, Journal of Personality and Social Psychology, 106(2), 202-21. 4. Peer, E., & Babad, E. (2014). The Doctor Fox research (1973) re-revisited: “Educational seduction” ruled out, Journal of Educational Psychology, 106(1), 36-45.
5.
Peer, E., Vosgerau, J., & Acquisti, A. (2013). Reputation as a sufficient condition for data quality on Amazon Mechanical Turk, Behavior Research Methods. 46(4), 1023-1031.
6. Peer, E., & Gamliel, E. (2013). Pace yourself: Improving time-saving judgment when increasing activity speed, Judgment and Decision Making, 8(2), 106-115. 7.
Peer. E., & Gamliel, E. (2013). Heuristics and biases in judicial decisions, Court Review, 49, 114-118. (Invited paper).
8. Peer, E., & Rosenbloom, T. (2013). When two motivations race: The effects of the timesaving bias and sensation seeking on driving speed choices, Accident Analysis & Prevention, 50, 1135–1139. 9.
Babad, E., Peer, E., & Hobbs, R. (2013). Media Literacy and media bias: Are media literacy students less susceptible to non-verbal judgment biases? Psychology of Popular Media Culture, 1(2), 97-107.
10. Gamliel. E., & Peer, E. (2013). Explicit risk of getting caught does not affect unethical
behavior, Journal of Applied Social Psychology, 43(6), 1281-1288. 11. Babad, E., Peer, E., & Banayoun, Y. (2012). Can multiple biases occur in a single situation?
Evidence from media bias research. Journal of Applied Social Psychology, 42(6), 1486–1504. 12. Peer, E., & Gamliel, E. (2012). Estimating time savings: The use of the proportion and
percentage heuristics and the role of need for cognition, Acta Psychologica, 141, 352-359. 13. Peer, E., & Solomon, L. (2012). Professionally biased: Evidence for misestimations of driving speed, journey time and time-savings among taxi drivers, Judgment and Decision Making, 7(2), 165-172. 14. Peer, E. (2011). The time-saving bias, speed choices and driving behavior, Transportation Research Part F: Traffic Psychology and Behavior. 14, 543-554. 15. Peer, E., & Gamliel, E. (2011). Too reliable to be true? Response bias as a potential source of
inflation in paper-and-pencil questionnaire reliability. Practical Assessment, Research & Evaluation, 16(9). 16. Gamliel, E. & Peer, E. (2010). Attribute framing affects the perceived fairness of health care allocation principles, Judgment and Decision Making, 5(1), 11-20. 17. Peer, E. (2010). Speeding and the time-saving bias: How drivers’ estimations of time saved
when increasing speed affects their choice of speed, Accident Analysis & Prevention 42, 1978-1982. 18. Peer, E. (2010). Exploring the time-saving bias: Why drivers misestimate the time saved
when changing speed, Judgment and Decision Making, 5(7), 477-488.
19. Babad, E. & Peer, E. (2009). Media bias in interviewers’ nonverbal behavior: Cognitive
remedy, attitude similarity and meta-analysis, Journal of Non Verbal Behavior, 34(1), 57–78. 20. Gamliel, E., & Peer, E. (2009). The effect of framing on applicants’ reactions to personnel selection methods, International Journal of Selection and Assessment, 17(3), 282–289. 21. Gamliel, E. & Peer, E. (2006). Positive versus negative framing affects justice judgments, Social Justice Research, 19(3), 307-322. Papers at (peer-reviewed) conference proceedings 22. Egelman, S., & Peer, E. (2015). Scaling the Security Wall: Developing a Security Behavior Intentions Scale (SeBIS). In Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (CHI) (pp. 2873-2882). ACM. Best Paper Award 23. Balebako, R., Peer, E., Brandimarte, L., Cranor, L. F., & Acquisti, A. (2013) Is It the Typeset or the Type of Statistics? Disfluent Font and Self-Disclosure. Learning from Authoritative Security Experiment Results, USENIX Association, Papers in Hebrew (peer-reviewed) 24. Gamliel, E. & Peer, E. (2010). The effect of framing on perceived fairness of distributive justice principles, Megamot, 46, 626-649.
Presentations at conferences, seminars, and workshops 1. Vosgerau, J. & Peer, E. (2015). Malleability of Risk Preferences, Presented at the SPUDM conference, Budapest, Hungary. 2. Vosgerau, J. & Peer, E. (2014). Malleability of Risk Preferences, Presented at the Society for Judgment and Decision-Making 35th annual conference, Long Beach, CA. 3. Peer, E., & Vosgerau, J. (2014). The malleability of risk preferences, presented at the DICE workshop, Interdisciplinary Center, Herzliya, Israel. 4. Peer, E., & Acquisti, A., & Shalvi. S. (2014). “I cheated, but only a little” – Partial confessions to unethical behavior, presented at the DMEP-RATIO joint meeting on Risks and Rewards, Hebrew University of Jerusalem, Israel. 5. Peer, E. (2014). Pay more – save less: The paradoxical time-saving bias in consumers’ choice, Presented at the Decision-Making and Economic Psychology Seminar, Ben-Gurion University, Beer-Sheva, Israel. 6. Peer, E., & Acquisti, A., & Shalvi. S. (2014). “I cheated, but only a little” – Partial confessions to unethical behavior, presented at the Psychology Department Seminar at BarIlan University, Ramat-Gan, Israel.
7. Peer, E. (2014). Pay more – save less: The paradoxical time-saving bias in consumers’ choice, Presented at the Center for the Study of Rationality annual conference, Eilat, Israel 8. Bar-Hillel, M., Peer, E. (2014). “Heads or Tails?” – A reachability bias in binary choice. Presented at the Center for the Study of Rationality annual conference, Eilat, Israel. 9. Bar-Hillel, M., Peer, E., & Acquisti, A. (2013). “Heads or Tails?” – First tosses (and choices) are biased. Presented at the Society for Judgment and Decision-Making 34th annual conference, Toronto, ON, November, 2013. 10. Samat, S., Acquisti, A., Gross, R., & Peer, E. (2013). Visceral Targeting: Using Personalized Face Composites for Implicitly Targeted Marketing, TRUST Autumn 2013 Conference, Washington, DC, October 2013. 11. Samat, S., Acquisti, A., Gross, R., & Peer, E. (2013). Visceral Targeting: Using Personalized Face Composites for Implicit Targeted Marketing, 32nd Annual Advertising and Consumer Psychology Conference - Consumer Psychology in a Social Media World, San Diego, CA, June 2013. 12. Adjerid, I., Peer, E., Acquisti, A. & Lowenstein, G. (2013). Consumers’ privacy concerns are relative and malleable: Implications for online behavioral advertising, to be presented at the Association for Consumer Research Conference, October 2013, Chicago, IL. 13. Adjerid, I., Peer, E., Acquisti, A. & Lowenstein, G. (2013). Consumers’ privacy concerns are relative and malleable: Implications for online behavioral advertising, presented at the Association for Consumer Psychology Conference, June 2013, San Diego, CA. 14. Peer, E., Vosgerau, J., & Acquisti, A. (2013). Can we trust MTurkers? Attention and Reputation on Amazon Mechanical Turk, presented at the Crowdsourcing Online and Behavioral Experiments, June 2013, Philadelphia, PA. 15. Peer, E., Adjerid, I., & Acquisti, A. (2013). Framing affects privacy choices and selfdisclosure, presented at the Judgment and Decision Making pre-conference at the Society for Personality and Social Psychology conference, January, 2013, New Orleans, LA. 16. Peer, E., & Acquisti, A. (2013). The social psychology of privacy and self-disclosure, Symposium (co-chaired) at the Society for Personality and Social Psychology conference in January 2013, New Orleans, LA. 17. Peer, E., & Acquisti, A., & Shalvi, S. (2013). “I cheated, but only a little” – Partial confessions to unethical behavior, presented at the Society for Personality and Social Psychology conference in January 2013, New Orleans, LA.
18. Peer, E., & Gamliel, E. (2012). Pace Yourself: Improving time-saving judgment when increasing activity speed, presented at the Conference of the Society for Judgment and Decision Making, November 2012, Minneapolis, MO. 19. Peer, E., Acquisti, A., & Shalvi, S. (2012). “I cheated, but only a little.” Full and partial confessions following unethical behavior, presented at the Conference of the Society for Judgment and Decision Making, November 2012, Minneapolis, MO. 20. Peer, E., & Acquisti, A. (2012). Decision reversibility and self-disclosure, presented at the Behavioral Decision Research in Management Conference, June, 2012, Boulder, CO. 21. Peer. E., Acquisti, A., Cranor, L., Wang, Y., & Sleeper, M. (2012). Reversibility, regret and personal disclosure, Judgment and Decision Making pre-conference at the Society for Personality and Social Psychology conference, January, 2012, San Diego, CA. 22. Gamliel, E., & Peer, E. (2011). To get caught or get away with it: Does framing affect unethical behavior? Conference of the Society for Judgment and Decision Making, November 2012, Seattle, WA. 23. Peer, E., & Gamliel, E. (2011). All frames are not created equal: Fluency moderates framing effects, Conference of the Society for Judgment and Decision Making, November 2012, Seattle, WA. 24. Gamliel, E., & Peer, E. (2011). The effect of attribute framing on the perceived fairness of justice judgments, The Interdisciplinary Center Conference on Behavioral Decision Making, June, 2011, Herzliya, Israel. 25. Peer, E. (2011). Consequences of the time-saving bias: drivers’ faulty estimations of time saved when accelerating leads to speeding. The Interdisciplinary Center Conference on Behavioral Decision Making, June, 2011, Herzliya, Israel. 26. Peer, E. (2011). The time-saving bias and its effect on speeding. Phoenix program for road safety conference, July, 2011, Bar-Ilan University, Israel. 27. Peer, E. (2011). The effect of the time-saving bias on speeding and driving behavior, Ph.D. Students' Conference on Judgment and Decision Making, February, 2011, Hebrew University of Jerusalem, Israel. 28. Gamliel, E., & Peer, E. (2010). The effect of explicit risk on unethical behavior, Conference of the Society for Judgment and Decision Making, November 2010, St. Louis, MO. 29. Peer, E. (2010). The time-saving bias: Why drivers misestimate the time saved when increasing speed, Conference of the Society for Judgment and Decision Making, November 2010, St. Louis, MO.
30. Babad, E., Peer, E., & Banayoun, Y. (2009). Multiple Biases: Plausibility and evidence of independent and additive effects, 3rd annual conference of the Society for Judgment and Decision Making, Boston, MA. 31. Babad, E., Peer, E., & Hobbs, R. (2009). Can media education reduce susceptibility to media bias, 59th Annual Conference of the International Communication Association, Chicago, IL. 32. Gamliel, E., & Peer, E. (2009). The Effect of Attribute Framing on Justice Judgments, 3rd annual conference of the Society for Judgment and Decision Making, Boston, MA. 33. Peer, E., Gamliel, E., & Babad, E. (2009). Educating drivers on real time saving by speed increase reduces likelihood of speeding, Conference of the Society for Judgment and Decision Making, Boston, MA. 34. Goldzweig, G., Gamliel, E., & Peer, E. (2008). The Sport Imagery Ability Measure (SIAM): Comparison of the Visual Analogue Scale with a Likert Scale in the Hebrew Translation. 12th ISSP World Congress of Sport Psychology. Marrakech, Morocco. 35. Cahan, S., Peer, E. & Gamliel, E. (2006). The effects of predictor-criterion distributional differences on selection bias, Annual Convention of the American Psychological Association, New Orleans, LA. 36. Gamliel, E. & Peer, E. (2006). The effect of response bias on internal reliability of questionnaires, Annual Convention of the American Psychological Association, New Orleans, LA. 37. Gamliel, E. & Peer, E. (2006). Framing affects the perceived fairness of health care allocation, Annual Convention of the American Psychological Association, New Orleans, LA.
Professional activities 2013: Head of Marketing, Graduate School of Business Administration, Bar-Ilan University 2011: Chair of the first Ph.D. Students’ Conference on Judgment and Decision-Making, Hebrew University of Jerusalem, February 2011. 2009 – 2011: Chair of the “Purple Series” - Seminars series for students and faculty about technological tools to support research and teaching, Faculty of Social Sciences, Hebrew University of Jerusalem. 2006 – 2007: Teachers’ advisor in the “Teachers doing Research” project: Training school teachers in conducting educational research, Hebrew University of Jerusalem.
Membership in professional societies 2007 – present – Society for Judgment and Decision-Making (SJDM)
2009 – present – Israel Psychometric Association (ISPA) 2010 – present – European Association for Decision Making (EADM) 2011 – present – Society for Consumer Psychology (SCP) 2011 – 2014 – Society for Personality and Social Psychology (SPSP) 2013 – present – Association for Consumer Research (ACR) Ad-hoc reviewer for journals: Journal of Personality and Social Psychology; Judgment and Decision Making; Acta Psychologica; Accident Analysis and Prevention; Transportation Research Part F: Traffic Psychology; Cyberpsychology, behavior and social networking. Supervised students: Nurit Hod – Doctoral student (2014 - present) Ariel Tikotsky - Doctoral student (2014 - present) Limor Saar-Inbar - Doctoral student (2015 - present) Anafa Baruch - Doctoral student (2015 - present) Sara Haim – M.A. student (May 2014 – June 2015)
