PO Box 10,. Milford, NE 68405 .... 9/11/2017. 9/11/2017. NeFDA Members. Full Program (6 hrs CE). $80. $100 ... Afternoon
FALL CE REGISTRATION - 2017 Tuesday, September 19
PO Box 10, Milford, NE 68405 TEL: 402.761.2217 FAX: 402.761.2224 WEB: www.nefda.org EMAIL: [email protected]
LUNCH There is a registration fee of $80 for members who pre-register for the full workshop before September 11, 2017. Please note that there is an option for partial registration. If making this selection, please indicate which session you will be attending. Attendees can earn up to 6 CE hours at this event. ATTIRE Business casual attire is recommended. GENERAL INFORMATION The morning session will run from from 9:00 a.m. to noon and the afternoon session will run from 1:00 - 4:00 p.m. (CST). Each location will break for an hour lunch. Attendees will be on their own for lunch.
DOUGLAS R. GOBER Doug Gober began his funeral service career thirty-eight years ago as a sales representative in the casket industry. He has earned numerous national awards from various organizations within the death care industry. Doug also served as a consultant on various marketing and merchandising projects conducted on an international scale. In 1995, Doug joined The Doody Group as Executive Vice President. Working in the United Kingdom and France, Doug successfully directed the European operations for the company. Doug was a pioneer in developing the York Merchandising SystemsTM, which is now being offered in more than 7,500 funeral homes in the United States, Canada, and Mexico. Doug joined Carriage Services, Inc. in 2010 as the Director of Development and Marketing. Doug identified, developed and led the execution and implementation of Carriage’s strategic planning initiatives. Doug and his staff developed internal and external training programs to improve the service and merchandise offerings of Carriage. In 2012, Doug joined Live Oak Bank based in Wilmington, North Carolina. Live Oak Bank lends money to small businesses in select industries, one of which is death care management. As a result of his extensive experience in funeral service, accounting, and finance, Doug served as an industry liaison and Senior Loan Officer, connecting those in death care management with the opportunity of financing. In September 2014, Doug formed Gober Strategic Capital as a way to broaden the range of counsel and resources he could bring to death care businesses. In addition to helping arrange financing through numerous sources, he can help business owners make the most of their strategic and market opportunities. A native of Birmingham, Alabama, Doug graduated from the University of Alabama in 1977, where he earned a Business Degree in Accounting. Subsequently, he became a Certified Public Accountant specializing in industrial audits and corporate taxes. Doug is married to Victoria Amato and is based in New Orleans. He is the father of four children and has five grandchildren.
Early Registration Deadline: Monday, September 11
SIZE MATTERS - 9:00 - 11:00 A.M.
Why Growing Your Business is Key to Your Future and How Small Firms Can Make It Happen – (2 hours) Every indicator points to a time of tremendous opportunity in funeral service in the next few years. Demographically, economically, and experientially, there are huge opportunities to grow your business – and, of course, the challenges that go with them. The ugly reality for many is that size does matter, and larger, better capitalized businesses have a much better track record for taking advantage of opportunities. But it doesn’t have to be that way. In reality, smaller businesses can seize that advantage, as well. They’re more nimble and can embrace growth strategies just like the big guys – if they’re willing to invest in their futures. In this presentation, Gober will look at three distinct growth opportunities that exist, along with the financial and operational strategies small firms need to level the playing field.
WHAT CREMATION FAMILIES REALLY WANT - 11:00 A.M. - 2:00 P.M.
(2 hours) *Session will break for lunch from 12:00-1:00 p.m. Attendees will lunch on their own. Cremation is not going to be significant to Funeral Service, it is significant today. Fighting this dramatic change has and will prove to be unproductive and ineffective. The demand for broader choice and a more individualized remembrance forces us to rethink old methods of our product and service offer. In this session, Gober will examine how innovative merchandising and marketing approaches allow us to, at least, stay on pace with the cremation consumer and their desires. He will share ground-breaking research on what today’s cremation consumers are looking for and what you can do to meet and exceed their expectations. He will also look at the effect of these new techniques on making funeral arrangements and compare it to consumers’ expectations of this process.
THE DEVIL’S IN THE DETAILS - 2:00 - 4:00 P.M.
Customer Loyalty Is Not Built from 30,000 Feet - (2 hours) When someone hears the name of your business, what immediately goes through their mind? Unique logos? Clever advertising taglines? Catchy jingles? Today, customer loyalty is developed with much more than that. Our image is formed through the process of interacting with our existing customers and their guests and often has less to do with what we say about our companies and more to do with what our customers say and think about us. Gober will pull together a variety of key branding considerations and apply them directly to funeral homes. He will look at each potential point of customer contact with our business and then delve into how each of these impacts our existing and potential customers. Gober will define the elements that comprise customer awareness and then examine them in depth, offering advice and examples of how to use techniques that have been successful in other businesses. He will also tackle each area from the perspective of how to differentiate yourself in your marketplace.
FALL CE REGISTRATION FORM
To register more than one person, please photocopy this form. SCC requires all of the info below. Please type or print clearly.
Registration opens at 8:30 a.m. CST (7:30 a.m. Mountain Time). Please indicate the location you will be attending.
• • • •
Phone _____________________________ Email________________________________ Date of Birth_______________________________________________________________
□ Lincoln □ Ogallala □ Norfolk □ Kearney □ Scottsbluff REGISTRATION FEES FOR FALL CE (SEPTEMBER 19)
$______________ $______________ $______________
Non-Members Full Program (6 hrs CE) $160 $200 Morning Session only (3 hrs CE) $100 $130 Afternoon Session only (3 hrs CE) $100 $130
$______________ $______________ $______________
Billing or invoice services are not provided. Payment must arrive prior to the event. On-site registration will be accepted via cash, check or credit card.
Check (Payable to NeFDA)
Name as it appears on credit card: Account # Signature
*Speaker Location: The speaker will be in Lincoln and will broadcast content via distance learning technology to Ogallala, Norfolk, Scottsbluff and Kearney.
Postmarked by Postmarked after 9/11/2017 9/11/2017 NeFDA Members Full Program (6 hrs CE) $80 $100 Morning Session only (3 hrs CE) $50 $65 Afternoon Session only (3 hrs CE) $50 $65
PA PLEASE CIRCLE:
Lincoln* - 301 South 68th Street Place (Jack J Huck Continuing Education Center - SCC) Ogallala - ESU #16 - 314 West 1st Street Norfolk - Northeast Community College Scottsbluff - ESU #13 - 4215 Avenue I Kearney - ESU #10 – 76 Plaza Boulevard
Exp. Date _______
When you provide a check as payment, you authorize us either to use information from your check to make a one-time electronic fund transfer from your account or to process the payment as a check transaction. When we use information from your check to make an electronic fund transfer, funds may be withdrawn from your account as soon as the same day we receive your payment, and you will not receive your check back from your financial institution.
Registrants cancelling on or before September 11 will receive a full refund. Anyone cancelling after this date will receive a refund less a $20 administrative fee.
MAIL REGISTRATIONS TO: NeFDA, PO Box 10 Milford, NE 68405 or fax to 402.761.2224 if paying by credit card.