Overnight tourism trends. Four South East destinations (Oxford, Brighton,
Southampton and Canterbury) are in the top 20 popular overnight ... 3
Manchester. 807.
February 2012 Edition JANUARY 2011 EDITION
Latest facts & figures Overnight tourism trends
Four South East destinations (Oxford, Brighton, Southampton and Canterbury) are in the top 20 popular overnight th destinations for overseas visitors. Of these four, Oxford had the highest ranking, coming in as the 7 top town for th overnight trips by overseas visitors in 2010, jumping up one place from 8 position in the previous three years. Top towns for 'staying visits' by inbound visitors 2010 Rank
Town/City
1
London
2
Edinburgh
3 4
2009 Visits (000s)
Rank
Town/City
14,599
1
London
1,294
2
Edinburgh
Manchester
807
3
Birmingham
736
4
5
Glasgow
547
6
Liverpool
7
Oxford
8 9
2008 Visits (000s)
Rank
Town/City
14,211
1
London
1,324
2
Edinburgh
Manchester
800
3
Birmingham
709
4
5
Glasgow
623
450
6
Liverpool
409
7
Bristol
Bristol
375
8
2007 Visits (000s)
Rank
Town/City
Visits (000s)
14,753
1
London
15,340
1,191
2
Edinburgh
Manchester
889
3
Manchester
971
Birmingham
763
4
Glasgow
755
5
Glasgow
629
5
Birmingham
700
458
6
Liverpool
553
6
Liverpool
544
421
7
Bristol
492
7
Bristol
470
Oxford
416
8
Oxford
437
8
Oxford
460
1,338
Cambridge
364
9
Cambridge
400
9
Cambridge
382
9
Cambridge
376
10
Brighton
301
10
Brighton
330
10
Cardiff
342
10
Brighton
325
11
Bath
261
11
Cardiff
313
11
Brighton
331
11
Cardiff
304
12
Cardiff
258
12
Inverness
248
12
Leeds
326
12
Leeds
301
13
Inverness
236
13
Nottingham
244
13
Nottingham
290
13
Newcastle
278
14
Nottingham
223
14
Leeds
231
14
Bath
254
14
Bath
278
15
Newcastle
223
15
Aberdeen
216
15
York
249
15
Nottingham
275
16
York
222
16
York
215
16
Newcastle
244
16
Inverness
238
17
Leeds
212
17
Newcastle
213
17
Reading
210
17
York
210
18
Aberdeen
167
18
Bath
212
18
Inverness
197
18
Reading
182
19
Southampton
163
19
Canterbury
197
19
Windsor
188
19
Windsor
167
Reading
187
20
Canterbury
164
20
Canterbury
156
20 Canterbury 161 20 Source: International Passenger Survey
Domestic Tourism In October 2011, the number of trips taken in England increased by 9%. Considering the year to date, trip volumes in England across all purposes were 7% higher than in the same period in 2010, while spend grew by 12%. The number of holiday trips taken in England in the first 10 months of last year was 5% higher than in 2010. The 10% increase in holiday expenditure means that year to date holiday trip value is at its highest level since the current survey began in 2006. Business travel has also shown strong recovery this year with a 17% trip volume increase, although this still leaves trip numbers below 2006-7 levels. After a year-on-year increase of 22% in business trip spend, the absolute value of £3bn is a couple of percentage points higher than the same period in the pre-recession years 2006 – 7.
The annual number of trips taken to the South East by visitors from other parts of the UK up to October 2011 went down by -1%. The number of holiday trips taken in England in the first 10 months of last year was 0.5% higher than in 2010.
Jan to Oct 2011 (000)
Jan to Oct 2010 (000)
% change
5,603
5,576
0.5%
Pure holiday
Pure holiday
Jan to Oct 2011 (m)
Jan to Oct 2010 (m)
% change
£1,097
£948
16%
£298
£286
4%
Holiday & VFR
2,968
3,032
-2%
Holiday & VFR combined
Pure VFR
2,812
3,288
-14%
Pure VFR
£245
£291
-16%
Business
2,116
1,697
25%
Business
£497
£338
47%
356
429
-17%
Other
£49
£48
2%
13,855
14,022
-1%
Total trip spend
£2,185
£1,911
14%
Other Total trips
Source: Great Britain Tourism Survey, 2011
Overseas Tourism Headlines for 2011 (provisional) With 30.6 million visits overall 2011 has been the strongest year since 2008. 2010 levels (29.8 million) were exceeded by 3%, mainly due to strong growth in the first half of the year. At England level the percentage change was up 6% and the South East saw a 3% rise in visitor numbers. Spend from overseas visitors in the UK was the highest ever in nominal terms - a record at £17.76 billion, 5% more than in 2010. Again, this was largely driven by growth in peak months. England experienced an 8% rise and expenditure for the South east was up 19% year-on-year 2011 has been a record year for holiday visits, and from the ‘Rest of World’ region (markets outside Europe and North America). Growth has also come from North America, non-EU European countries, VFR and business visits.
Staying trips by overseas visitors – January – September 2011 - Year on year comparison England
South East
2010
2011
% Change
2010
2011
% Change
Total Visits (000)
19,329
20,400
6%
3,315
3,403
3%
Total Nights (000)
21,339
22,411
5%
22,996
27,214
18%
Total Spend (£m)
10,849
11,740
8%
1,274
1,521
19%
Hotel performance trends Average room occupancy in September this year was up by 0.66% compared to the same month last year. Room yield measured by ADR (Average Daily Rate) was 0.32% lower compared to the same month last year and revPAR (Revenue per Available Room) was 0.3% higher in September this year compared to last year. Full year (2011) results reveal a 2.07% point increase in occupancy, a 1.19% decrease in ADR and a 0.88% increase in RevPAR.
South East Hotel Performance – January to September Occ %
ADR
RevPAR
2011
2010
2011
2010
2011
2010
60.36
59.67
73.49
73.82
44.36
44.26
Year to date 72.14 70.73 75.62 76.48 Source: STR Global Hotel Survey among regional sample of 320 hotels
54.69
54.17
Current month
Average Daily Rate (ADR): Room revenue divided by rooms sold, displayed as the average rental rate for a single room RevPAR (Revenue Per Available Room): Room revenue divided by rooms available. Occupancy (Occ): Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied
If you have any queries regarding the Intelligence Update, or require any additional Market Intelligence, please contact Parves Khan (Head of Research)
[email protected] or phone (02380 625459). To view all the latest market intelligence visit www.tourismsoutheast.com/research
