1 000 000. 2 000 000. 3 000 000. 4 000 000. 5 000 000. 6 000 000. 7 000 000. 8
000 000. 9 000 ... The Nordic market is different in several aspects from other.
We build new traditions through great relations and service The owners of the Beverage Group import and sell wines to the Nordic market since 2005. We continuously strive to be the new contender in the Nordic market. Our vision is to be a bransch leader within 5 years. Since its start the Beverage Group is experiencing rapid and planned growth. Our achievements include obtaining new listings in the product range offered by Systembolaget AB and Vinmonopolet AS.. The Beverage Group turnover is around ¤ 50 million.
Excellence in business Since we started the Beverage Group, we have established ourselves as one of the leading Nordic importers, representing some of the strongest brands in the market. Our idea is to differentiate ourselves with our partners through branding and price positioning that receive “best value for money” in each segment, and with products that match international as well as national brands in terms of quality.
By close partnership with our producers we gain significant competitive advantage and can offer unmatched products to the market.
Our staff leads the way The Nordic market is different in several aspects from other European markets due to the existence of a state-controlled sales monopoly regulating the consumer market. So to succeed we need to have professionals representing our portfolios.Experts with great knowledge and market experiences within the sales and logistic areas is required to break through in a very competetive market. No brands, no matter how wellknown is being sold without motivated staff. The brands needs to be represented all the way in the supply chain.
So the best way towards success we believe is branding our products proactively with ongoing sales analyses for best possible support and having staff believing in our products. In our fields of action, to predict the trends of the future, we also work within a network to track all new movements on the market. All our staff members have many years experience from the industry. These synergies in our divisons, as we work very closely, adds values and knowledge that we share with our clients on a daily basis. Our teams create functional and tailor made programs with our retailers, full service marketing, special events and promotions on demand.
Turnover Liters/year
Turnover €/year
9 000 000
50 000 000
8 000 000
45 000 000
7 000 000
40 000 000 35 000 000
6 000 000
30 000 000
5 000 000
25 000 000 4 000 000 20 000 000 3 000 000
15 000 000
2 000 000
10 000 000
1 000 000
5 000 000
2008
Peter Broman Product Manager Brandpartners, Addi Suko CEO The Beverage Group & Mattias Grahn MD Winepartners
2009
2010
2011
2012
2013 forecast
2008
2009
2010
2011
2012
2013 forecast
Relations build brands At present, the Beverage Group markets and sells over 200 quality wines. Several being success stories and brand new sensations on the market. It is the long term relationships and communication with our producers that build our brands and set our priorities straight. We believe that only together with our producers being as interested in developing production processes and suitable packaging for the Nordic market, we can be truly successful. The Beverage Group consists of Winepartners, WinepartnersNor-
way, Brandpartners, Spiritpartners and the Wineroom. We opened our Wineroom in 2010. This being an independent window that serves as a showroom for our selection of wines. We collaborate with leading Nordic suppliers that provides us with increased synergies with in logistics and distribution. Collaborations are a key feature of our strategy to establish a Nordic company with all competences and services needed for our producers.
N O R WAY
Blend of divisions
The brands
Better market position All companies within the Beverage Group are sharing the same foundation of finances, distribution and stock-keeping. This allows us to keep costs down while creating the best possible business position. It also means that the various Beverage Group companies can offer our partners the security, healthy finances and service of a big company with the closeness and flexibility that can only be found in a small one. But we will always aim to become even stronger in terms of logistics, administration and stock-keeping.
Some of our producers; The Wine Group, Anecoop, Cantine Riondo, Vinas del Vero, La Rioja ALTA, Drappier, Castello Banfi, Grands Chais de France, Pierre Sparr, UNIO, Charles Mignon, Reverdy Ferry Vins, Baroncini, Château Prat Majou Gay, Contarini, Barone Montalto, Lagar de Fornelos, Grupo de Bodegas de Alejandro Fernádez, Wwe. Dr.H . Thanisch, Bodegas Rasgon, Bodega Carlos Pulenta, Groot Constantia Estate, Morgenster Estate etc...
Great branding equals success Branding is as important as the quality of the wines. We are an urban business company that invests in effective and innovative marketing and PR. We create winning concepts and campaigns with selected marketing professionals with both a local and global understanding of our market and products. This material provides our sales support with a two-way result driven communication. Although we have to keep in mind that laws and restrictions in the Nordic market limits us to reach out all the way sometimes. So choices being made is still very influenced by hotel-, restaurant-, and bar venues, general media and friends. So we decided long ago to reach out to our consumers through social media in various ways. In this manner we reach interested ambassadors with new products and concepts. With crossover communication, classic marketing and new media, we aim to be ”top of mind” with our portfolio.
We do acknowledge that we need to look upon our business as a lifestyle driven market, and act according to this for success in a wider perspective. New traditions being tailored we work closely with producers, distributors, media and markets to fuse new activities that form effective market plans and strategies for each individual brand. Our new showroom, the Wineroom, provides us with a modern window to detect trends and market our producers and selected wines. Our public relations office and event making division reach the sufficient media and magazines. We always try to maintain a good relationship with the industry media, lifestyle magazines, blogosphere, daily newspapers and financial media, as well as the important trendsetters in culture, fashion, industry and business.
One of our success stories Castelforte is today the best-selling Italian wine range at Systembolaget. No less than eight articles are listed on Systembolaget regular assortment; most of them are, beyond all doubt, leading wines in each segment. All the wines have qualified through so-called order assortment on exceptionally short time. The Beverage Group has consciously invested very heavily in different types of media such as newspaper advertisements, Webb solutions, Facebook, twitter and other social media. The success is that we today buy about 5% of world production
of Ripasso (1.2 million bottles) & Amarone (450,000 bottles) per year. The biggest success in volume is the Castelforte Appassimento Bag in Box, around 5 million liters of wine sold per year, after just one year on the market. We dare say that our concept to be sensitive to customer needs, has given us great success. We can proudly say that we have implemented the concept of Valpolicella in the Swedish drinking culture.
Systembolaget The brand stores of Systembolaget, is owned by the Swedish goverment and as such a single, national company with a retail network of 418 stores and over 500 agents serving smaller communities. Systembolaget product rang is one of the most comprehensive in the world. It´s being developed continuously to match changes in trends.
and distribute beverage brands through our subsidiaries. We will continue to expand and form a new beverage landscape and our divisions will uncover previously unexposed consumer needs for the future. We currently offer over 100 products in our portfolio at Systembolaget.
Being connected to the market on a daily basis makes us up on all new trends and the consumers demands. We develop, market
Sales by country at Systembolaget 2012 Italy 21% South Africa 17,9% Spain 11% Australia 11,5% France 9,6% Chile 7,2% USA 6,4% Germany 4,3% Argentina 2,9% Portugal 2,7%
Our club is a well developed meeting point with a wide range of activities, tastings, competitions and access to our newsletters.
To be present on the market in the right way due to the volume growth of the Beverage Group, its important to have the best partner in distribution and logistic. Our new Co-operation with PostNord will take us to a new level due to their effective distribution to the Systembolaget stores that
is important to secure stock and build growth. PostNords warehouse are equipped with the latest computer technology, all type of logistical solutions are environmentally friendly and is based on an efficient cost. PostNord is locaded in Jordbro just outside the important Stockholm area.
Value-added services
Systembolaget
Producer A Importer
Hotel
Producer B
Distribution
The Wineroom is a club for people who enjoy life. As wine enthusiasts we love to look for exciting new wines all around the world. Our promise to you is that a membership in the Wineroom will bring you exceptional enjoyment in the world of wines.
Added value with PostNord logistics
Import
The Wineroom
Restaurant
Café
Producer C
Wholesale
Controle tower
The Beverage Group Skärsnäsvägen 8, 182 63 Djursholm, Stockholm Sweden Tel: +46(0)8 755 48 40
[email protected] www.thebeveragegroup.se
