FRANCE REPORT SEPTEMBER 2013 - Industry - California

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FRANCE REPORT SEPTEMBER 2013

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TABLE OF CONTENT Market news

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Economic situation in September in France French Tourism Market News Airports Competitors Destinations Airlines

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TRAVEL TRADE AND GENERAL MANAGEMENT

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Fam Trips (Past) Fam Trips (To come) Co-op opportunities Travel Trade Fairs Workshops and Trainings Miscellaneous Newsletters Euro-Dollar Exchange Rate

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COMMUNICATION & PR

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September Actions Press-trips Communications and measurements Summary of articles Total Activity Summary Total Activity Summary 2013/2014

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TECHNOLOGY SUMMARY

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Fulfilment Requests

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TO COME IN OCTOBER, NOVEMBER, DECEMBER

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Market news Key figures (www.insee.fr) ● ● ● ● ● ● ●

Population: 65 590 000 on January 1, 2013 Economic growth: +0.5% at 2nd trimester 2013 Inflation: +0.9% on August 2013 Unemployment: 10.9% at 2nd quarter 2013 Private consumption: -0.4% on August 2013 Industrial production: -0.7% on July 2013 Business climate: 95 on September 2013 (avg 100)

Economic situation in September in France

(www.insee.fr)

General economic situation in France: expectations less concerned In September, households’ opinion about the past general economic situation in France was stable. Their opinion on the expected general economic situation rose (+3 points): it has gained 20 points since June when it reached its lowest value. Nevertheless, these balances remained clearly below their long term averages. Future unemployment: fears still decreasing In September, households were less anxious about future employment. The corresponding balance lost 9 points with respect to August, and has lost 28 points since June. However, it remained above its long term average. Inflation perceived as increasing again In September, households were more numerous than in August to estimate that past inflation increased. The corresponding balance increased by 4 points, and by 20 points since May. However, households’ opinion about future inflation decreased (-3 points). Both balances remained above their long term average.

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French Tourism Market News Tourism survey A growth on travels The last barometer leading by SNAV and Atout France reveals that August departures increased by 3% in term of passenger, and 2% in term of business volume. (Le Quotidien du Tourisme) Tourism and the United States Tourism and employment Travel industry continues to create jobs more than the other segments of the U.S economy rate, according to David Huether analysis (Senior Vice President of research and economics in the U.S. Travel Association). In 2013, the U.S. tourism industry increased by 85, 000 jobs more than in 2012 accordind to him. (La Quotidienne)

Airports Aeroports de Paris An increase of traffic in August With 8.8 million passengers, the traffic of Aéroports de Paris ADP rose by 4.4% in August 2013 compared to August 2012. US Airports Immigration services A US Travel Association reveals that immigration period could cost $95 billion in five years to the US economy. Indeed, research shows that 2.7 million international travelers avoid travelling to the United States because of this problem. In addition, if the controls did not exceed 30min, it would have a positive economic impact of $ 3.5 billion and generate 24,000 jobs. (DéplacementsPros.com)

Competitors Destinations New-York Favourite city of business travellers Ipsos Mori (study) reveal that business travelers prefer travelling in New-York in term of business travels. (DéplacementsPros.com) Florida 10 arguments have been presented for travelers in order to visit Florida insisting on its beaches, pleasant climate or its natural aspect. (Tourmag)

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Orlando First city for the MICE industry Cvent (study) released its annual ranking of MICE destinations in the U.S. according to a number of criteria such as the number of nights booked and meeting space available. Orlando has maintained its first place. Top 10 Destinations U.S. meeting: • • • • • • • • • •

1. Orlando, FL 2. Chicago, IL 3. Las Vegas, NV 4. Atlanta, GA 5. San Diego, CA 6. New York, NY 7. Washington, D.C. 8. Dallas, TX 9. Miami, FL 10. Phoenix, AZ

Canada Photo-call in Top Resa At the occasion of Top Resa (French Tourism Fair), the Canada Office Tourism and the airline company Air Transat present a phot-call enable visitors to take pictures with a Canada background. (Le Quotidien du Tourisme) Malaysia French seduced by the destination France noted a growth of 6.4% remaining a market with great potential. The destination will count next year on its theme "Visit Malaysia" to boost its destination. (Le Quotidien du Tourisme) Barbados A special offer In last May, the Barbados Office Tourism launched a special offer named “argent de poche” (pocket money) so that visitors can freely explore the island. The Office Tourism decided to expand this offer until October. (La Quotidienne)

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AIRLINES Air France A significant increase of traffic Air France-KLM registered an increase in passenger traffic in August 2013 of 4.9% for capacity up by 2.3%. The load factor stood at 87.9%, up 2.2 points. Air France-KLM transported 7,15 millions of passengers in August (+3,0%). (Tourmag) Shangai in A380 Since September 2nd, 2013, Air France proposes three weekly flights from Paris to Shanghai by Airbus 380. (Air Journal) A380 on San Francisco Air France announced that the A380 will now operate from Charles de Gaulle to San Francisco. KLM KLM and Argentina After 14 years of absence, the airline company KLM restart a route to Santiago in February, via Argentina. (Air Journal) American Airlines August was a good month for the company With 9.7 million passengers in August 2013, American Airlines registered an increase of 3.2% compared to August 2012. (Tourmag) XL Airways Difficult departure from Marseille to New-York The low cost airline company have trouble to fill its plane in departure of Marseille (city in the South of France) to New-York City. XL plans to stop in Paris in order to have more passengers but this will extend the flight of two hours. (DéplacementsPros.com) Lufthansa An increase of traffic The Lufthansa Group carried 10.07 million passengers in August 2013. This represents an increase of 3.4% compared to the same time last year. (DéplacementsPros.com)

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Tour Operators and Travel Agencies La Française des circuits La Française des Circuits offers group (min 10 persons) rates in 2014 from Paris. The tour operator has selected 17 destinations on the basis of its "Indispensables Circuits 2014" such as The United States, Thailand or China. (Tourmag) Following our fam trip to the High Sierra from June 1st-7th, 2013, they’ve included Lake Tahoe in their brochure. Planetveo Planetveo, tailor-made tour operator, realized a study on the French favourite long haul destinations. Breton (North-Ouest French habitants) prefers places with a pleasant climate whereas Parisians want to discover Japan. (Le Quotidien du Tourisme) Prêt à Partir and Carrefour Voyages Prêt-à-partir and Carrefour Voyages are working together. This will permit the tour operator to accede to all the offer Carrefour Voyage could propose to its clients. (Le Quotidien du Tourisme) Kuoni The tour operator decided to facilitate its brochure offers by creating two brochures: -

Basic model brochure, “K, l’essentiel by Kuoni” with circuits 20% less expensive than the one in 2012.

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Top of the range brochure, ‘Experiences” with circuits matching with the needs of the clientele.

The two brochures are thus complementaries. (La Quotidienne) Jet Tours Following the Jet Tours stop personalised production on North America and Asia, Thomas Cook France turns to two referenced suppliers ‘TO preferred”: Vacances Fabuleuses (US tailor-made specialist)for North America and Kuoni for Asia. These two tour operators, will be first chosen for any “à la carte” products. (Tourmag)

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TRAVEL TRADE AND GENERAL MANAGEMENT OTP Visit california

Registrations - http://www.californiaexpert.fr/  Total Registered: 2.454  Registered (with no activity): 1426 (58 %)  Users active (started at least one course): 363 (14%)  Users completed (all courses): 663 (27%)  Users that have 100% of good answers: 247  From August 1st to August 31th: 13 registrations EVOLUTION OF THE E-LEARNING WEBSITE’S VISITORS

23 visits on the website, probably because we decided to not promoted OTP until it will be updated Sihame will work on translation for the new 3 and launch it mid November

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version of OTP and will finalize it October

Fam Trips (Past) th

North Coast & Shasta Lake: With Air France from May 19th- 26 , 2013 & High Sierra: With Air France from June 1st-7th (Post Pow Wow) Visit California France organized a dinner on Sunday september 22 attendees of both fams to thank them.

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and invited all the

From left to right: Christophe LIOT (AIR France), Sophie LEBOUCHER (Visit California); Lise Le Pendeven (La Maison des Etats-Unis), Jennifer Aubry (Backroads), Jacky CAILLEAU (Tourismes.tv), Karine GUILLEMOT (Euram) , Thierry MAILLET (La Français des Circuits), Denie POLLET (Ushuaia Voyages & Auchan Voyages), Delphine BERTEUIL (Backroads), Nelly GAULIER (Directours), Geoffrey DUVAL (Jet Set Voyages), Claude MAZET (Kuoni), Sihame HADDANE (Visit California) 8

Fam Trips (to Come) Air Tahiti Fam (30

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–7

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December, 2013)

We still need the final decision of Air Tahiti Nui to confirm dates and itinerary th

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Fam Trip DESERTS (March 8 – 15 , 2014) 9 attendees – Exact itinerary to confirm – Air France confirmed the availibilities for flights Fam Trip Highway 1 (May 10th – 17th, 2014) 9 attendees – Exact itinerary to confirm – Air France confirmed the availibilities for flights

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Comptoir des Voyages (September 3 – 12 , 2013) A follow up has been sent to the Comptoir des Voyages team further to the FAM Trip they participated in in California for 1 week. Contact details of the partners have been shared with them. Testimonials I would like to thank you for this fabulous Fam Trip. In fact, Lake Tahoe and Cambria were the 2 highlights of our trip! We’ll definitely push these destinations towards out clients. Thank you for the logistic and organization. Martine BERTHO – USA specialist Camille and Clarisse have well summarize the Fam. The sun was shining during the whole stay ! Thanks again to all your partners on sites for welcoming us. Cécile CUILLERIER – USA specialist Cambria was definitely a great surprise to us, and we are now back to the office with lots of new ideas to include in our itineraries. Clarisse BALLOCCO – Technical Service Manager A Big thank you for this successful Fam Tirp. We all enjoyed the destinations and new spot visited for the first time. I’m looking forward to discuss further about California with you. Camille ROCHARD – USA production Manager

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Co-op opportunities Voyage Privé Visit California France contracted with Voyage Privé for a “thematic operation” about th California from december 10 - 17th, 2013 (7 days). We’ll have a conf call scheduled in October to define which products will be sold during this important and wide operation. Oui FM Visit California will partner with Air France for a price-draw organized by the radio channel OUI FM. The operation will start in November. OUI FM is organizing a monthly contest called “The Morning Rock” and will offer 1 trip to California for 2 to the winner. In exchange: Visit California and Air France will benefit from an important visibility including announcement on the radio with pre-registered messages. Their website will announce the contest and include our logo, banners, slider, interstitial advertising. VCA and Air France will also be mentioned in each spots and each contest announcement of the radio presenter. Figures: 400,000 listeners (Mainly men aged 25 to 45) Web: 2 millions of visitors per month BirchBox Further to the partnership between Birchbox and Visit California, Birchbox sent a valuable database of 14,000 participants to the quiz. These participants are consumers who use their products and are fan on their facebook. Visit USA Committee Banner on the wesbite http://www.office-tourisme-usa.com/ Visit USA offered the publication of a free banner on their wesbite during september in exchange of the numerous prize offered by Visit California for their differents events and actions.

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Picture Contest http://www.office-tourisme-usa.com/agenda-actus/concours-photos The contest is now online and the prize defined: North Lake Tahoe, South Lake Tahoe, Sonora, Mariposa, Mammoth, Mammoth Lakes. All the CVB’s accepted to offer the accomodation and activities and the package is now finalized. Sophie from Visit California has been requested to be part of the jury of this contest. Board Assembly th

Murielle participated to the board meeting on september 5 , 2013. Members of board attending: Michel-Yves LABBE President (Directours), Murielle NOUCHY Vice-President (MN Organisation), Aurore SIRJEAN Trésorière (Alamo), Geoffrey DUVAL (Jetset Voyages), Valérie FERRIERE (USA Embassy), Nancy MASSE (NM Marketing), Isabelle TROTZIER (Interface Tourism), Delphine AUBERT Promotion Manager, Cyrille ARIEU Assistant Promotion Manager. OTP Visit USA Committee We worked and sent the elements for California including questions, pictures, links to our wesbites and notes. rd The OTP is now alive and Visit USA Committee has launched the 3 version of its Online Training Program.

TRAVEL TRADE FAIRS Top Resa – September 24th-27th, 2013 Program Description IFTM - TOP RESA PARIS is the only travel trade exhibition in France and is recognized as the primary opportunity to reach the French buyers. Of the 29,480 participants professionnels (+2,4%), 38% were travel agents, 18 % were TO and 6 % were carriers (ground, air, rail and sea). Top tour operators and travel agencies were in attendance. The objectives of the visits can be splitted as follow: 

48.5 % leisure travel



27,0 % business trip



24.5 % business tourism th

Next edition of Top Resa will happen from september 23th to 26 , 2014 in Paris. US Pavillon 27 exhibitors on the Stands J11-J15 Target Audience Travel trade (tour operators, travel agents and receptive operators), consumers and travel trade media Results & Accomplishments This year’s IFTM Top Resa 2012 was the most successful so far for Visit California. 11

From both a trade and a communications point of view, we beat all previous attendance, engagement and meetings records. More than 450 travel trade professionals came to our stand 

239 travel agents entered the prize draw to win a vacation in California



50 journalists came to our stand

On the web – Microsite http://topresa.visitcalifornia.fr/ st

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The microsite as been online between september 1 - 30 

Total number of visit is 307



7032 pages viewed



Clics 34,038

Trainings Trainings session for Visit California have been very interesting and participants were very participative. Visit California gave a 30 min training to 40 travel agents every day of the fair. 

166 subscribers to the trainings (List in file attached)



27 travel agents participated to the training quiz

Give & Dance Party by Tourmag More than 1500 people from the tourism industry attended the party. Visit California invited 40 VIP travel trade partners who accepted to come and enjoy the party. 278 people participated to the photo call organized by Visit California

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Visit California benefited from a large exposure thought Tourmag’s communication (See our logo in Tourmag’s newsletter)

Tourmag’s Facebook page

Flyer created and distributed for our photo call

Visit California Booth

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The stand has been managed with B-For International.

This year Los Angeles & Santa Monica co-exhibited with Visit California and San Francisco Travel. Our stand generated lots of traffic, and was very interactive with a plasma screen, big size pictures and logos. Visit California’s stand was bigger and very well equiped (See pictures) Visit California also created and displayed a large picture in the cafeteria, to promote the California wine offered the the US Pavillion exhibitors

Quiz & Prizes 3 price-draw happened on the stand and Visit California offered with its partners 3 trips to California for 2. 

Stand Prize: 12 days / 13 nights with partners Air France, Kimpton Hotels & Restaurants, Santa Monica, Santa Barbara, San Francisco, Sonoma, Alamo Winner: Loreline Branswyck (Assitant Product Manager) at Visiteurs/Partir



Give & Dance Prize: 12 days / 13 nights with partners Air France/KLM/Delta, North Lake Tahoe, South Lake Tahoe, Calaveras, Tuolumne, Yosemite, Mammoth, Alamo



Training Prize: 6 nights / 7 days in Los Angeles with partners Thompson Beverley Hills, London West Hollywood, Lowes Hollywood plus 2 tickets to the Universal Studios Hollywood, KLM

See details of the prizes on the microsite: http://topresa.visitcalifornia.fr/ 14

Quiz created and printed:

Get Together VUSA Cocktail sponsored by Visit California We created an invitation that has been sent by the Visit USA Committee, see below images of he reception

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Sophie created an invitation to the Get Together Cocktail on the USA Pavillon, on th September 24 , 2013 http://cluster010.ovh.net/~mno/CALIFORNIE/IFTM2013/get_together/ENindex.html It has been sent on the Visit USA Committee France database

List of attendees will come in the next report. Exibitors and co-exhibitors diner th

Murielle organized a diner on september 26 with Nick Vine, Hayley French, Sophie Leboucher, Sihame Haddane, Elise Boisson & Murielle to thank them for their contribution and efforts for Top Resa.

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Workshops and Trainings Cadence Voyages - Sept. 20th, 2013 Visit California France participated to the Cadence Voyages workshop on September 20th, 2013 at the Hippodrome de Lyon Carré Soie in Lyon from 6:00pm to 10:30pm. Program: 4:00pm: Setting up of the stand 6:00 - 10:30pm: Workshop 7:30pm: Welcoming cocktail 8:30pm: Introduction of Cadence Voyage parnters 10:30pm: Animations This workshop targets “Groups and Collectivités” and aimed at promoting California to this clientele. Sihamet met with more than 50 CE all very interested by the destination for their clients. They all aksed about new ideas of itineraries An E-mailing will be sent to all the attendeed by Cadence Voyages as a follow up. Voyamar Visit California contracted with the tour operator Voyamar to participate to a series of 3 workshops throughout France: 

Nantes on February 20th, 2014



Lille on March 13th, 2014



Reims on March 20th, 2014

Jet Set Voyages Two workshops will be organized by Jet Set Voyages in 2014 in Paris and Lyon on the theme of “The West”. Approximately 40 travel agents will attend each of these trainings. The list of attendees will be sent to Visit California to enlarge its database of travel trade partners. Visit USA Committee th

Murielle participated to the board meeting on september 5 , 2013. Members of bord attending: Michel-Yves LABBE President (Directours), Murielle NOUCHY Vice-Prsidente (MN Organisation), Aurore SIRJEAN Trésorière (Alamo), Geoffrey DUVAL (Jetset Voyages), Valérie FERRIERE (USA Embassy), Nancy MASSE (NM Marketing), Isabelle

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TROTZIER (Interface Tourism), Delphine AUBERT Promotion Manager, Cyrille ARIEU Assistant Promotion Manager. Next Assembly will happen on december 12, 2013 

Marseille – Hotel Radisson Blu - 30 janvier 2014 de 18h à 22h



Strasbourg – Sofitel Strasbourg Grande Ile - 4 février 2014 de 18 à 22h



Paris – Lieu à définir - 13 février 2014 de 16 à 22h

25 exhibitors are confirmed in Marseille and Strasbourg, and 31 exibitors are confirmed in Paris. A microsite will be created for these workshops in October by the VUSA Commiteee. BT Expo Brussels - December 11th-12th, 2013 The annual Visit USA & Canada workshop is the major trade event on the belgian market visited by more than 3,500 tourism professionals, journalist & media contacts. We’ve sent an introduction text for them to distribute to their visitors. Visit Californiaz will have a stand and meet the Belgian travel trade professionals AIR FRANCE TRANING DAY, 3

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edition th

Will take place for the third year on the 25 of March.

MISCELLANEOUS La Maison des Etats-Unis exhibits th

On september 26 , 2013 Visit California has been invited by La Maison des Etats-Unis to participated to a private viewing of Marther Luther King famous speech “I have a dream” in their beautiful Parisians offices with. A gospel concert has been given foolowed by a cocktail and a speech of the Director. Christophe LIOT (Air France) Hannah AVOL (Santa Monica) & Hayley FRENCH (Los Angeles) participated to the event. SYRIUS/EURAM: Launch of new version of their system Syrius and Euram in collaboration with the Las Vegas Tourism Office organized a party rd on september 23 , 2013 in les Salons du Louvre in Paris to inaugure the launch of their new website more advance in technology. Euram is developing Creative packaging for travel agents that allow them to build a tailored itinerary with live avaibilities in hotels and attractions.

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La Parisienne The famous feminine race that happen in Paris every year will have the theme of CALIFORNIA. Murielle and Sihame will meet with the event organizers to see how to best promote California at this occasion. The plan is to include this event in our 2014/2015 budget and to invite the top travel trade women reprensentative of the french market. Bordeaux Festival June 2014 "Bordeaux Fête le vin" will happen from June 26th-29th and will include Los Angeles as a partner. The event is a Wine & Cultural Festival http://www.33-bordeaux.com/bordeaux-fete-du-vin.htm At this occasion, Francine Sheridan will come to Paris and meet with Visit California for an overview of the french market followed by a hosted breakfast or lunch with french media including media interviews. Online Brochure Analysis Training We are still in process to analyse the brochures: total 35 brochures 27 brochures paper analyzed and 8 online brochure still have to be analyzed Sihame is working on a market study to complete the analysis

Sales calls Major french tour operators (Seeptember 9th-11th, 2013) Sihame & Murielle took 3 days to meet the tour operators to talk about the Californian products, listen their need and discuss new projects. List of tour operators: VOYAGEURS DU MONDE (Liore Zeitoun Brami), MAISON DES ETATS-UNIS (David Chaumeil), Air France (Charlotte Koudrine), COMPTOIR DES VOYAGES (Isabelle Weber), KUONI (Charline Lambert), Vacances Transat (Rémi Venitien), DIRECTOURS (Nelly Gaulier), JET SET VOYAGES (Charles Julien), XL AIRWAYS (Luc Berini)

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MiceFinder.com Sophie went to see D. Plassety to improve our visibility on the website.

As explain last month, the MICE activity is very seasonal. There are several ways to enter on information about California on the website micefinder.com and the one which is more seen is by the "General Information about" way, where people can get a lot of information about California, the must seen, some pictures, the museums, the cities etc...

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NEWSLETTERS We created an e- newsletter to announce our presence at IFTM Top Resa 2013 that we sent by several ways : th

By Tourmag.com, on September 16 , 2013 To Travel Agents : 

Number of messages sent: 7 570



Delivered Messages: 7 323 (97%)



Openers: 1 216 (16%)

To Tour Operators 

Number of messages sent: 6 071



Delivered Messages: 5 829 (96%)



Openers: 857 (15%)

In addition, we sent the e-newsletter to Product Managers from FRANCE on our Database : http://cluster010.ovh.net/~mno/CALIFORNIE/IFTM2013/i nvitations-stand/index.html September the 6th : 

Delivered Messages: 156



Clics Rate: 3.2%



Opening Rate: 26%

2

nd

sending on September the 23th



Delivered Messages: 117



Clics Rate: 1.7%



Opening Rate: 12% (more than 30% in total for the 1st and 2nd sending)

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EURO-DOLLAR EXCHANGE RATE

http://www.exchange-rates.org/

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COMMUNICATION & PR September Actions TOP RESA 2013 Sophie, Catherine, Murielle & Sihame met several journalists during Top Resa. A summary is available in the Excel sheet attached. PRESS KIT The press kit is now completed and available on paper and on the web : http://cluster010.ovh.net/~mno/CALIFORNIE/DP2013/VISITCALIFORNIA_ddp2013.pdf 600 copies of the press kit have been printed and we started to distribute them at Top Resa. 

Press release for Yosemite realization



Phone calls to several journalists reporters:



Aude de Rose Hôtel & Lodge



Nathalie Chahine L'EXPRESS



Katya PELLEGRINO for Luxury hôtels & Golfs



Marion TOURS LE POINT to speak about California high points.



Translation of McDowell bio

Press-trips (In progress or to come) Arnaud ROLLAND – Skiinfo.fr st

th

Further to its participation to the Fam Trip in the High Sierra from June 1 – 7 , 2013, Arnaud announced the publication on their website. We agreed on 1 article about Ski in California in general, and 2 specific articles about 2 different ski resort in the High Sierra. We are now working on the content and picture in collaboration with Arnaud. L’EXPRESS – David Bedart – From September 15th, 2013 : SAN DIEGO The journalists came back from his press trip. We sent him a follow up with contact of partners on site, text to insert in its article for Air France and Hertz. He will write a 2 pages article about San Diego in a “special” (incl. one or two pictures) with a general storyline (culture & lifestyle & History) Publication: Nov. 6th, 2013 Circulation: 627 805 ex

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San Diego CVB sent a very complete itinerary for this journalist and will receive the final clipping once edited. A.R MAGAZINE – Grégory Rohart - September 28 to October 13 Grégory and Marion are now on press trip in California. Unfortunately the shutdown happened when they were in Yosemite, and they have to change the itinerary. However, journalists are happy so far of their trip and are now in Santa Barbara. He’ll write for two web magazines and 1 paper magazine I-Trekkings : video, slideshow and article I-Voyages : 3/4 articles, sllideshow and video A/R : article Publication: spring 2014 Itinerary: 1 week in Yosemite National park, 7/8 days between San Francisco and Los Angeles (1 day at SF ; 1 day in Los Angeles). Themes : gay neighborhood of San Francisco, Los Angeles: the mythical places TV shows (Beverly Hills, Californication, Melrose Place, Baywatch, The L Word, The Big Bang Theory ...), portrait of EASYRIDERS, shamanism, surf and skate, the N1 (in the footsteps of Jack Kerouac, the film along the Higway). GOLF MAGAZINE – Roland & Marie MACHENAUD – October 2nd to October 12th,

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2013

Roland and Marie departed on oct 2 and are now in Palm Spring. Their itinerary if very complete with golf and hotels but we are still looking for 2 nights in San Francisco at the end of the itinerary. We requested Cavallo Point and are waiting for their answer. Air France edited the airline tickets. Hertz refused to offer complementary rental car but offered a discounted rate. Tentative itinerary will be as follow: Oct. 2nd: Los Angeles Oct. 3rd: San Diego Oct. 4th: San Diego Oct. 5th: Palm Springs Oct. 6th: Palm Springs Oct. 7th: Santa Barbara Oct. 8th: Santa Barbara Oct. 9th: Central Coast Oct. 10th: Central Coast Oct. 11th: San Francisco Oct. 12th: San Francisco Oct. 13th: Departure to CDG

La Quotidienne - Philippe Reibec - August 2013 The article is now published and included in the clippings of september. 24

As agreed all the partners have been quoted and well mentioned. The article have been sent to all the partners who kindly offered their support. http://www.laquotidienne.fr/mag/?cat=7&paged=1

COMMUNICATION AND MEASUREMENTS SEPTEMBER 2013 Generated articles Easy Going The article deals with the California’s lifestyle in the eyes of teenagers (15 years old). She presents some places such as Los Angeles, Chinatown in San Francisco or Sequoia Parks. The author speaks about her school and the differences between the US and France. We can see the California athmosphere with its multicultural side and how it makes the story of California.

La Quotidienne The article deals with the story of California which as made what is it today passing by its Spanish permanent influence, the multicultural aspect of California or the gold rush. Along its 30 pages, the article presents the Californian cities and all activities that could be done there. At the end of the article, a Murielle Nouchy interview complets the article by giving more information about tourism in California.

La Quotidienne A 3,49 minutes video redraw the Fam Trip st th High Sierra from June 1 to 7 , 2013 showing the trip in a joyous and and relaxed atmosphere. The Fam trip participants make testimonies about their trip.

Please find the link of the video: http://www.laquotidienne.fr/visit-california-en-high-sierra-temoignages-des-touroperateurs/

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La Quotidienne The 2,28 minutes videos follow the first one by giving an overview of California with many participants testimonies.

Please find the link of the video: http://www.laquotidienne.fr/visit-california-high-sierra-suite/

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SUMMARY OF ARTICLES

Parutions

Bimonthly Daily Daily Daily

Monthly Monthly Bimonthly Monthly Daily Weekly Daily Daily Daily TV



Magazine Webzine Video

Magazine

Easy Going La Quotidienne La Quotidienne

Video

La Quotidienne SUB TOTAL

Magazine Magazine Magazine Magazine Webzine Webzine Webzine Webzine Webzine

Bike Sport & Style L'Equipe Horizons Monde GQ Au Pays d'Ori AMA Newsletter US Racing Relaxnews Relaxnews

Circulation

GENERATED 2 35 000 30 280 000 3,49 280 000 min 2,28 280 000 min 875 000 32 NON GENERATED 8 35 000 200 000 53 000 157 500 1 000 1 000 1 000 1 000 1 000

7

SUB TOTAL

2 221 000 2 671 500

6 6 2 1 1 1 1 110 min 33

TOTAL

3 546 500

65

France 3

Thalassa

SEPTEMBER

1,413

x3

Unit Price

AVE euros

AVE dollars Exchange €1:$1.41 3

Ad Value Dollars

0 1 000

0 30 000

0 42 390

0 127 170

0

0

0

2013 nb.pages Surface

Valorisation of Monthly parutions California

27

0 0 1 000

0

0

0

30 000

42 390

127 170

3 800

30 400

42 955

128 866

231 000

326 403

979 209

54 000 107 400 2 000 1 000 1 000 1 000 1 000

76 302 151 756 2 826 1 413 1 413 1 413 1 413

228 906 455 269 8 478 4 239 4 239 4 239 4 239

33 000 9 000 17 900 1 000 1 000 1 000 1 000 1 000 0 68 700

0

0

0

428 800

605 894

1 817 683

69 700

458 800

648 284

1 944 853

TOTAL ACTIVITIES SUMMARY SEPTEMBER

TOTAL ACTIVITIES SUMMARY CALIFORNIA TOURISM France & Belgium - Fiscal Year 2013/2014 MONTH : SEPTEMBER Generated

COVERAGE

CIRCULATION

AVE €

AVE $

PR VALUE

4

articles

875 000

30 000,00 €

$42 390,00

$127 170,00

Off line

2

Pages

35 000

0,00 €

$0,00

$0,00

Web Site

30

Pages

840 000

30 000,00 €

$42 390,00

$127 170,00

5,77

minutes

10

articles

450 500

428 800,00 €

$605 894,40

$1 817 683,20

Off line

27

pages

445 500

422 800,00 €

$597 416,40

$1 792 249,20

Web Site

6

pages

5 000

6 000,00 €

$8 478,00

$25 434,00

110

minutes

0

0,00 €

$0,00

$0,00

14

articles

1 325 500

458 800

648 284

1 944 853

Radio Non Generated

TV Total

Taux de change 1,413

TOTAL ACTIVITY SUMMARY 2013/2014

TOTAL ACTIVITIES SUMMARY CALIFORNIA TOURISM France & Belgium - Fiscal Year 2013/2014 GRAND TOTAL FISCAL YEAR 2012/2013 Generated

COVERAGE

CIRCULATION

AVE €

AVE $

PR VALUE

4

articles

875 000

30 000

42 390

127 170

Off line

2

pages

35 000

0

0

0

Website

30

minutes

840 000

30 000

42 390

127 170

0

0

0

0

Radio

5,77 Non Generated

57

articles

20 261 883

3 321 718,00 €

$4 693 587,53

$14 080 762,60

Off line

105

pages

9 192 763

1 988 271,00 €

$2 809 426,92

$ 8 428 280,77

Web Site

35

pages

8 840 263

345 402,00 €

$ 488 053,03

$ 1 464 159,08

TV

118

minutes 21 136 883

3 351 718,00 €

$4 735 977,53

$14 207 932,60

Total

61

28

TECHNOLOGY SUMMARY Fulfilment Requests

In September 2013 we received 159 brochure requests in total, 10 more than the last month. Within this number, 150 came from the website http://www.visitcalifornia.fr/Guidepratique-du-visiteur/ and 9 directly (phone, mail and e-mail). We can note than the guide requests was sensibly more important than the same period last year (136 against 159 this year).

29

Visitcalifornia.fr

Visitcalifornia.fr.

Very regular traffic during September but less higher than last month.

Visitcalifornia.fr

TRAFFIC SOURCES

THE BASICS

M-1

Y-1

Year to Year

Month to Month

SEPTEMBER AUGUST SEPTEMBER Variation Variation 2013 2013 2012 Rate Rate Visits 6365 9008 5045 26,16% -29,34% Pageviews 19834 29158 23301 -14,88% -31,98% Pages/Visit 3,12 3,24 4,62 -32,47% -3,70% Bounce rate 32,05% 31,23% 32,59% -1,66% 2,63% Avg. Time on site 00:04:36 00:04:02 00:03:53 18,45% 14,05% 82,67% 78,70% 82,42% New Visits 0,30% 5,04% Direct Traffic

17,11%

17,40%

10,15%

68,57%

-1,67%

Referring sites

18,66%

17,00%

22,12%

-15,64%

9,76%

Search engines

62,83%

65,60%

67,73%

-7,23%

-4,22%

The year to year comparison shows that the number of visitors increased. Despite this increase of visitors, people on the website read less pages than the year before. In a positive point of view, the average time passed on these pages, is more important compared to September 2012 and also compared to August 2013. The month to month comparison shows that we lost a huge part of our visitors. Indeed, we stopped the Google Adword Campagn this has a very important consequences.

30

As explained just before, we stopped the Google Adword campagn. So, now, we can see a huge lost of traffic.

31

MAIN KEY WORDS GOOGLED

For August 2013, we can see that the main keywords Googled leading to our website are : - Californie / California - Carte Californie + Californie Carte (map) - visitcalifornia.fr (which shows that our website is more and more known by the public) The very new one in the Top 3 is : Legend: GREEN : RED : BLUE : ORANGE

Increasing in comparison of the month before Decreasing in comparison of the month before Equal : Not used the month before 32

Variations table:

April May June

July

August SEPTEMBER

Key Word

Variation Rate

2013 2013 2013 2013

2013

2013

September 2013 vs August 2013

californie + california

668

577

574

458

408

132

-67,65%

carte (de la) californie + californie carte / Guide

180

167

117

153

124

63

-49,19%

californie tourisme + tourisme california

208

179

131

82

96

35

-63,54%

visitcalifornia + visit california + www.visitcalifornia.fr + visitcalifornia.fr

261

226

145

198

164

35

-78,66%

climat californie / météo californie

8

7

10

53

18

-66,04%

à voir / que voir / à voir / à faire en californie

19

45

38

51

51

17

-66,67%

que/quoi faire à los angeles

37

57

43

45

15

16

6,67%

californie voyage calico ville fantome

9 12

guide californie office tourisme californie camping en californie

8 11

voyager en californie

14 8

8

11

8

6

-25,00%

10

10

6

-40,00%

0

6

12

5

24

27

legislation cigarette san francisco

-85,19%

4

parcs nationaux californie style californien

4

9

10

6

0

6

0

Visa Californie

11

3 3 3

visitcalifornia.com

13

0

3

circuit californie 10 jours

3

san diego californie office du tourisme

3

température annuelle californie marchés de vêtements et chaussures

3 3

Several new entries this month with in orange : 

circuit californie 10 jours



san diego californie office du tourisme



température annuelle californie



marchés de vêtements et chaussures

33

-72,73%

VISIT PROVIDERS

Legend: GREEN : RED : BLUE : ORANGE

Increasing in comparison of the month before Decreasing in comparison of the month before Equal : Not used the month before

34

Variation Table April May June July August SEPTEMBER Variation 2013 2013 2013 2013 2013 2013 Rate Office-tourisme-usa.com

118

214

619

667

580

626

Visitcalifornia.com

128

130

192

99

142

80

Wikipedia

87

110

64

70

60

68

Routard

127

159

117

130

113

62

bing

95

89

111

73

82

62

authentikusa.com

60

89

86

76

73

54

TripAdvisor

134

137

122

113

66

53

Google.fr

70

82

64

81

72

36

yahoo

39

63

51

46

57

32

20

76

39

24

Birchbox Device iftm.fr

23

Conduit

32

28

16

20

18

20

Ask

22

27

32

18

26

19

24

19

47

57

18

lechotouristique.com Facebook

61

60

48

16

32

15

delta-search.com

8

10

24

8

29

15

Babylon

15

24

29

20

13

15

17

11

blog.visitcalifornia.fr

12 9

10

google.ca

6

8

9

11

20

16

15

8

sfr.fr

18

16

12

11

15

7

sunsetbld.com

4

5

7

12

8

7

wikitravel.org

12

19

8

7

6

7

5

6

8

5

7

5

7

5

3

5

12

6

4

6

6

4

flatissimmo.com easyvoyage.com

21

visitcalifornia.de

13

12 17

6 7

search.free.fr aol

6

5

magazine-voyage.com

3 5

cali-fun.com oopartir.com

6

gocalifornie.com

5

6

7 4

5 8

35

4

0,00%

3 11

9

22,22% -46,67% -53,33% -12,50% 16,67% 20,00% -37,50% -28,57% -28,57% 66,67% -33,33% -33,33%

4

4

traveltrade.visitcalifornia.fr avg

11,11% -26,92% -68,42% -53,13% -48,28% 15,38%

13

jeuxvideo.com lemoteur.ke.voila.fr

7,93% -43,66% 13,33% -45,13% -24,39% -26,03% -19,70% -50,00% -43,86% -38,46%

3

3

0,00%

We have stopped the Google Adwords and so, now the main providers is still Officetourisme-usa.com Moreover, we had more visits thanks to Office-tourisme-usa.com than the month before. For more details about this website : California is still the number one with 11.359 pages views and 3.889 visitors for the dedicated page about California http://www.office-tourisme-usa.com/etat/californie California is the 4th more viewed page of the website, following by the one dedicated to Los Angeles and the one dedicated to San Francisco

http://www.office-tourismeusa.com/etat/californie

Pages View Number of Visitors

/los-angeles

2 607

1 693

/san-francisco

2 300

1 272

/yosemite-national-park

517

422

/concours-photos

263

178

/universal-studios-hollywood

255

195

/alcatraz-island

241

183

/lac-tahoe

235

197

/golden-gate-bridge

214

161

/sacramento

204

131

/san-diego

179

110

36

SOCIAL MEDIA REPORTING 

Statistics Facebook fans

Twitter followers

Blog visits

Nbr of articles Facebook+Twitter+Blog

2011 2012 2013

January

211

117

320

3

February

240

124

521

13

March

257

127

502

7

April

272

142

593

3

May

289

151

658

5

June

312

151

571

8

July

328

157

603

8

August

345

156

509

1

September

354

161

265

1

October

358

162

244

1

November

368

160

291

4

December

369

163

215

0

January

377

164

257

0

February

401

169

331

7

March

414

174

290

6

April

424

175

297

May

434

178

321

4 creation of a new page on the Blog

June

443

183

244

7

July

453

185

317

7

August

462

191

328

3

September

465

192

270

0

October

474

200

328

7

November

488

200

313

8

December

501

201

265

5

January

518

195

363

8

February

529

197

385

6

March

551

201

494

10

April

571

210

545

28

May

594

204

515

26

June

625

208

501

21

July

643

208

400

9

August

665

208

226

8

SEPTEMBER

679

211

37

5

As requested by Visit California Sacramento, we stopped all our activities on Social Media for Visit Calforani France & Belgium. In order to no stop our communications toward our fans and follower too abruptly, we were thinking of wrote something like "Now, to follow the California news, please go to this page" and to link this sentence to your social media. Do you agree with this idea ?

TO COME IN OCTOBER, NOVEMBER, DECEMBER GOLF MAGAZINE, A/R MAGAZINE – October 2013 th

WTM (London) – November 4 -7

th

FAM TRIP LUXURY AIR TAHITI NUI – November 30 th

BT EXPO (Brussels) - December 11 - 12

th

th

CO-OP: OUI FM, VOYAGE PRIVE – November, December OTP Translation and launch WEBSITE Translations

38