Sep 2, 2013 ... New York, NY. • 7. ... Difficult departure from Marseille to New-York ...... Routard.
127 159 117 130. 113. 62. -45,13% bing. 95. 89 111 73. 82. 62.
FRANCE REPORT SEPTEMBER 2013
1
TABLE OF CONTENT Market news
3
Economic situation in September in France French Tourism Market News Airports Competitors Destinations Airlines
3 4 4 4 6
TRAVEL TRADE AND GENERAL MANAGEMENT
8
Fam Trips (Past) Fam Trips (To come) Co-op opportunities Travel Trade Fairs Workshops and Trainings Miscellaneous Newsletters Euro-Dollar Exchange Rate
8 9 10 11 17 18 21 22
COMMUNICATION & PR
23
September Actions Press-trips Communications and measurements Summary of articles Total Activity Summary Total Activity Summary 2013/2014
23 23 25 27 28 28
TECHNOLOGY SUMMARY
29
Fulfilment Requests
29
TO COME IN OCTOBER, NOVEMBER, DECEMBER
38
2
Market news Key figures (www.insee.fr) ● ● ● ● ● ● ●
Population: 65 590 000 on January 1, 2013 Economic growth: +0.5% at 2nd trimester 2013 Inflation: +0.9% on August 2013 Unemployment: 10.9% at 2nd quarter 2013 Private consumption: -0.4% on August 2013 Industrial production: -0.7% on July 2013 Business climate: 95 on September 2013 (avg 100)
Economic situation in September in France
(www.insee.fr)
General economic situation in France: expectations less concerned In September, households’ opinion about the past general economic situation in France was stable. Their opinion on the expected general economic situation rose (+3 points): it has gained 20 points since June when it reached its lowest value. Nevertheless, these balances remained clearly below their long term averages. Future unemployment: fears still decreasing In September, households were less anxious about future employment. The corresponding balance lost 9 points with respect to August, and has lost 28 points since June. However, it remained above its long term average. Inflation perceived as increasing again In September, households were more numerous than in August to estimate that past inflation increased. The corresponding balance increased by 4 points, and by 20 points since May. However, households’ opinion about future inflation decreased (-3 points). Both balances remained above their long term average.
3
French Tourism Market News Tourism survey A growth on travels The last barometer leading by SNAV and Atout France reveals that August departures increased by 3% in term of passenger, and 2% in term of business volume. (Le Quotidien du Tourisme) Tourism and the United States Tourism and employment Travel industry continues to create jobs more than the other segments of the U.S economy rate, according to David Huether analysis (Senior Vice President of research and economics in the U.S. Travel Association). In 2013, the U.S. tourism industry increased by 85, 000 jobs more than in 2012 accordind to him. (La Quotidienne)
Airports Aeroports de Paris An increase of traffic in August With 8.8 million passengers, the traffic of Aéroports de Paris ADP rose by 4.4% in August 2013 compared to August 2012. US Airports Immigration services A US Travel Association reveals that immigration period could cost $95 billion in five years to the US economy. Indeed, research shows that 2.7 million international travelers avoid travelling to the United States because of this problem. In addition, if the controls did not exceed 30min, it would have a positive economic impact of $ 3.5 billion and generate 24,000 jobs. (DéplacementsPros.com)
Competitors Destinations New-York Favourite city of business travellers Ipsos Mori (study) reveal that business travelers prefer travelling in New-York in term of business travels. (DéplacementsPros.com) Florida 10 arguments have been presented for travelers in order to visit Florida insisting on its beaches, pleasant climate or its natural aspect. (Tourmag)
4
Orlando First city for the MICE industry Cvent (study) released its annual ranking of MICE destinations in the U.S. according to a number of criteria such as the number of nights booked and meeting space available. Orlando has maintained its first place. Top 10 Destinations U.S. meeting: • • • • • • • • • •
1. Orlando, FL 2. Chicago, IL 3. Las Vegas, NV 4. Atlanta, GA 5. San Diego, CA 6. New York, NY 7. Washington, D.C. 8. Dallas, TX 9. Miami, FL 10. Phoenix, AZ
Canada Photo-call in Top Resa At the occasion of Top Resa (French Tourism Fair), the Canada Office Tourism and the airline company Air Transat present a phot-call enable visitors to take pictures with a Canada background. (Le Quotidien du Tourisme) Malaysia French seduced by the destination France noted a growth of 6.4% remaining a market with great potential. The destination will count next year on its theme "Visit Malaysia" to boost its destination. (Le Quotidien du Tourisme) Barbados A special offer In last May, the Barbados Office Tourism launched a special offer named “argent de poche” (pocket money) so that visitors can freely explore the island. The Office Tourism decided to expand this offer until October. (La Quotidienne)
5
AIRLINES Air France A significant increase of traffic Air France-KLM registered an increase in passenger traffic in August 2013 of 4.9% for capacity up by 2.3%. The load factor stood at 87.9%, up 2.2 points. Air France-KLM transported 7,15 millions of passengers in August (+3,0%). (Tourmag) Shangai in A380 Since September 2nd, 2013, Air France proposes three weekly flights from Paris to Shanghai by Airbus 380. (Air Journal) A380 on San Francisco Air France announced that the A380 will now operate from Charles de Gaulle to San Francisco. KLM KLM and Argentina After 14 years of absence, the airline company KLM restart a route to Santiago in February, via Argentina. (Air Journal) American Airlines August was a good month for the company With 9.7 million passengers in August 2013, American Airlines registered an increase of 3.2% compared to August 2012. (Tourmag) XL Airways Difficult departure from Marseille to New-York The low cost airline company have trouble to fill its plane in departure of Marseille (city in the South of France) to New-York City. XL plans to stop in Paris in order to have more passengers but this will extend the flight of two hours. (DéplacementsPros.com) Lufthansa An increase of traffic The Lufthansa Group carried 10.07 million passengers in August 2013. This represents an increase of 3.4% compared to the same time last year. (DéplacementsPros.com)
6
Tour Operators and Travel Agencies La Française des circuits La Française des Circuits offers group (min 10 persons) rates in 2014 from Paris. The tour operator has selected 17 destinations on the basis of its "Indispensables Circuits 2014" such as The United States, Thailand or China. (Tourmag) Following our fam trip to the High Sierra from June 1st-7th, 2013, they’ve included Lake Tahoe in their brochure. Planetveo Planetveo, tailor-made tour operator, realized a study on the French favourite long haul destinations. Breton (North-Ouest French habitants) prefers places with a pleasant climate whereas Parisians want to discover Japan. (Le Quotidien du Tourisme) Prêt à Partir and Carrefour Voyages Prêt-à-partir and Carrefour Voyages are working together. This will permit the tour operator to accede to all the offer Carrefour Voyage could propose to its clients. (Le Quotidien du Tourisme) Kuoni The tour operator decided to facilitate its brochure offers by creating two brochures: -
Basic model brochure, “K, l’essentiel by Kuoni” with circuits 20% less expensive than the one in 2012.
-
Top of the range brochure, ‘Experiences” with circuits matching with the needs of the clientele.
The two brochures are thus complementaries. (La Quotidienne) Jet Tours Following the Jet Tours stop personalised production on North America and Asia, Thomas Cook France turns to two referenced suppliers ‘TO preferred”: Vacances Fabuleuses (US tailor-made specialist)for North America and Kuoni for Asia. These two tour operators, will be first chosen for any “à la carte” products. (Tourmag)
7
TRAVEL TRADE AND GENERAL MANAGEMENT OTP Visit california
Registrations - http://www.californiaexpert.fr/ Total Registered: 2.454 Registered (with no activity): 1426 (58 %) Users active (started at least one course): 363 (14%) Users completed (all courses): 663 (27%) Users that have 100% of good answers: 247 From August 1st to August 31th: 13 registrations EVOLUTION OF THE E-LEARNING WEBSITE’S VISITORS
23 visits on the website, probably because we decided to not promoted OTP until it will be updated Sihame will work on translation for the new 3 and launch it mid November
rd
version of OTP and will finalize it October
Fam Trips (Past) th
North Coast & Shasta Lake: With Air France from May 19th- 26 , 2013 & High Sierra: With Air France from June 1st-7th (Post Pow Wow) Visit California France organized a dinner on Sunday september 22 attendees of both fams to thank them.
nd
and invited all the
From left to right: Christophe LIOT (AIR France), Sophie LEBOUCHER (Visit California); Lise Le Pendeven (La Maison des Etats-Unis), Jennifer Aubry (Backroads), Jacky CAILLEAU (Tourismes.tv), Karine GUILLEMOT (Euram) , Thierry MAILLET (La Français des Circuits), Denie POLLET (Ushuaia Voyages & Auchan Voyages), Delphine BERTEUIL (Backroads), Nelly GAULIER (Directours), Geoffrey DUVAL (Jet Set Voyages), Claude MAZET (Kuoni), Sihame HADDANE (Visit California) 8
Fam Trips (to Come) Air Tahiti Fam (30
th
–7
th
December, 2013)
We still need the final decision of Air Tahiti Nui to confirm dates and itinerary th
th
Fam Trip DESERTS (March 8 – 15 , 2014) 9 attendees – Exact itinerary to confirm – Air France confirmed the availibilities for flights Fam Trip Highway 1 (May 10th – 17th, 2014) 9 attendees – Exact itinerary to confirm – Air France confirmed the availibilities for flights
rd
th
Comptoir des Voyages (September 3 – 12 , 2013) A follow up has been sent to the Comptoir des Voyages team further to the FAM Trip they participated in in California for 1 week. Contact details of the partners have been shared with them. Testimonials I would like to thank you for this fabulous Fam Trip. In fact, Lake Tahoe and Cambria were the 2 highlights of our trip! We’ll definitely push these destinations towards out clients. Thank you for the logistic and organization. Martine BERTHO – USA specialist Camille and Clarisse have well summarize the Fam. The sun was shining during the whole stay ! Thanks again to all your partners on sites for welcoming us. Cécile CUILLERIER – USA specialist Cambria was definitely a great surprise to us, and we are now back to the office with lots of new ideas to include in our itineraries. Clarisse BALLOCCO – Technical Service Manager A Big thank you for this successful Fam Tirp. We all enjoyed the destinations and new spot visited for the first time. I’m looking forward to discuss further about California with you. Camille ROCHARD – USA production Manager
9
Co-op opportunities Voyage Privé Visit California France contracted with Voyage Privé for a “thematic operation” about th California from december 10 - 17th, 2013 (7 days). We’ll have a conf call scheduled in October to define which products will be sold during this important and wide operation. Oui FM Visit California will partner with Air France for a price-draw organized by the radio channel OUI FM. The operation will start in November. OUI FM is organizing a monthly contest called “The Morning Rock” and will offer 1 trip to California for 2 to the winner. In exchange: Visit California and Air France will benefit from an important visibility including announcement on the radio with pre-registered messages. Their website will announce the contest and include our logo, banners, slider, interstitial advertising. VCA and Air France will also be mentioned in each spots and each contest announcement of the radio presenter. Figures: 400,000 listeners (Mainly men aged 25 to 45) Web: 2 millions of visitors per month BirchBox Further to the partnership between Birchbox and Visit California, Birchbox sent a valuable database of 14,000 participants to the quiz. These participants are consumers who use their products and are fan on their facebook. Visit USA Committee Banner on the wesbite http://www.office-tourisme-usa.com/ Visit USA offered the publication of a free banner on their wesbite during september in exchange of the numerous prize offered by Visit California for their differents events and actions.
10
Picture Contest http://www.office-tourisme-usa.com/agenda-actus/concours-photos The contest is now online and the prize defined: North Lake Tahoe, South Lake Tahoe, Sonora, Mariposa, Mammoth, Mammoth Lakes. All the CVB’s accepted to offer the accomodation and activities and the package is now finalized. Sophie from Visit California has been requested to be part of the jury of this contest. Board Assembly th
Murielle participated to the board meeting on september 5 , 2013. Members of board attending: Michel-Yves LABBE President (Directours), Murielle NOUCHY Vice-President (MN Organisation), Aurore SIRJEAN Trésorière (Alamo), Geoffrey DUVAL (Jetset Voyages), Valérie FERRIERE (USA Embassy), Nancy MASSE (NM Marketing), Isabelle TROTZIER (Interface Tourism), Delphine AUBERT Promotion Manager, Cyrille ARIEU Assistant Promotion Manager. OTP Visit USA Committee We worked and sent the elements for California including questions, pictures, links to our wesbites and notes. rd The OTP is now alive and Visit USA Committee has launched the 3 version of its Online Training Program.
TRAVEL TRADE FAIRS Top Resa – September 24th-27th, 2013 Program Description IFTM - TOP RESA PARIS is the only travel trade exhibition in France and is recognized as the primary opportunity to reach the French buyers. Of the 29,480 participants professionnels (+2,4%), 38% were travel agents, 18 % were TO and 6 % were carriers (ground, air, rail and sea). Top tour operators and travel agencies were in attendance. The objectives of the visits can be splitted as follow:
48.5 % leisure travel
27,0 % business trip
24.5 % business tourism th
Next edition of Top Resa will happen from september 23th to 26 , 2014 in Paris. US Pavillon 27 exhibitors on the Stands J11-J15 Target Audience Travel trade (tour operators, travel agents and receptive operators), consumers and travel trade media Results & Accomplishments This year’s IFTM Top Resa 2012 was the most successful so far for Visit California. 11
From both a trade and a communications point of view, we beat all previous attendance, engagement and meetings records. More than 450 travel trade professionals came to our stand
239 travel agents entered the prize draw to win a vacation in California
50 journalists came to our stand
On the web – Microsite http://topresa.visitcalifornia.fr/ st
th
The microsite as been online between september 1 - 30
Total number of visit is 307
7032 pages viewed
Clics 34,038
Trainings Trainings session for Visit California have been very interesting and participants were very participative. Visit California gave a 30 min training to 40 travel agents every day of the fair.
166 subscribers to the trainings (List in file attached)
27 travel agents participated to the training quiz
Give & Dance Party by Tourmag More than 1500 people from the tourism industry attended the party. Visit California invited 40 VIP travel trade partners who accepted to come and enjoy the party. 278 people participated to the photo call organized by Visit California
12
Visit California benefited from a large exposure thought Tourmag’s communication (See our logo in Tourmag’s newsletter)
Tourmag’s Facebook page
Flyer created and distributed for our photo call
Visit California Booth
13
The stand has been managed with B-For International.
This year Los Angeles & Santa Monica co-exhibited with Visit California and San Francisco Travel. Our stand generated lots of traffic, and was very interactive with a plasma screen, big size pictures and logos. Visit California’s stand was bigger and very well equiped (See pictures) Visit California also created and displayed a large picture in the cafeteria, to promote the California wine offered the the US Pavillion exhibitors
Quiz & Prizes 3 price-draw happened on the stand and Visit California offered with its partners 3 trips to California for 2.
Stand Prize: 12 days / 13 nights with partners Air France, Kimpton Hotels & Restaurants, Santa Monica, Santa Barbara, San Francisco, Sonoma, Alamo Winner: Loreline Branswyck (Assitant Product Manager) at Visiteurs/Partir
Give & Dance Prize: 12 days / 13 nights with partners Air France/KLM/Delta, North Lake Tahoe, South Lake Tahoe, Calaveras, Tuolumne, Yosemite, Mammoth, Alamo
Training Prize: 6 nights / 7 days in Los Angeles with partners Thompson Beverley Hills, London West Hollywood, Lowes Hollywood plus 2 tickets to the Universal Studios Hollywood, KLM
See details of the prizes on the microsite: http://topresa.visitcalifornia.fr/ 14
Quiz created and printed:
Get Together VUSA Cocktail sponsored by Visit California We created an invitation that has been sent by the Visit USA Committee, see below images of he reception
15
Sophie created an invitation to the Get Together Cocktail on the USA Pavillon, on th September 24 , 2013 http://cluster010.ovh.net/~mno/CALIFORNIE/IFTM2013/get_together/ENindex.html It has been sent on the Visit USA Committee France database
List of attendees will come in the next report. Exibitors and co-exhibitors diner th
Murielle organized a diner on september 26 with Nick Vine, Hayley French, Sophie Leboucher, Sihame Haddane, Elise Boisson & Murielle to thank them for their contribution and efforts for Top Resa.
16
Workshops and Trainings Cadence Voyages - Sept. 20th, 2013 Visit California France participated to the Cadence Voyages workshop on September 20th, 2013 at the Hippodrome de Lyon Carré Soie in Lyon from 6:00pm to 10:30pm. Program: 4:00pm: Setting up of the stand 6:00 - 10:30pm: Workshop 7:30pm: Welcoming cocktail 8:30pm: Introduction of Cadence Voyage parnters 10:30pm: Animations This workshop targets “Groups and Collectivités” and aimed at promoting California to this clientele. Sihamet met with more than 50 CE all very interested by the destination for their clients. They all aksed about new ideas of itineraries An E-mailing will be sent to all the attendeed by Cadence Voyages as a follow up. Voyamar Visit California contracted with the tour operator Voyamar to participate to a series of 3 workshops throughout France:
Nantes on February 20th, 2014
Lille on March 13th, 2014
Reims on March 20th, 2014
Jet Set Voyages Two workshops will be organized by Jet Set Voyages in 2014 in Paris and Lyon on the theme of “The West”. Approximately 40 travel agents will attend each of these trainings. The list of attendees will be sent to Visit California to enlarge its database of travel trade partners. Visit USA Committee th
Murielle participated to the board meeting on september 5 , 2013. Members of bord attending: Michel-Yves LABBE President (Directours), Murielle NOUCHY Vice-Prsidente (MN Organisation), Aurore SIRJEAN Trésorière (Alamo), Geoffrey DUVAL (Jetset Voyages), Valérie FERRIERE (USA Embassy), Nancy MASSE (NM Marketing), Isabelle
17
TROTZIER (Interface Tourism), Delphine AUBERT Promotion Manager, Cyrille ARIEU Assistant Promotion Manager. Next Assembly will happen on december 12, 2013
Marseille – Hotel Radisson Blu - 30 janvier 2014 de 18h à 22h
Strasbourg – Sofitel Strasbourg Grande Ile - 4 février 2014 de 18 à 22h
Paris – Lieu à définir - 13 février 2014 de 16 à 22h
25 exhibitors are confirmed in Marseille and Strasbourg, and 31 exibitors are confirmed in Paris. A microsite will be created for these workshops in October by the VUSA Commiteee. BT Expo Brussels - December 11th-12th, 2013 The annual Visit USA & Canada workshop is the major trade event on the belgian market visited by more than 3,500 tourism professionals, journalist & media contacts. We’ve sent an introduction text for them to distribute to their visitors. Visit Californiaz will have a stand and meet the Belgian travel trade professionals AIR FRANCE TRANING DAY, 3
rd
edition th
Will take place for the third year on the 25 of March.
MISCELLANEOUS La Maison des Etats-Unis exhibits th
On september 26 , 2013 Visit California has been invited by La Maison des Etats-Unis to participated to a private viewing of Marther Luther King famous speech “I have a dream” in their beautiful Parisians offices with. A gospel concert has been given foolowed by a cocktail and a speech of the Director. Christophe LIOT (Air France) Hannah AVOL (Santa Monica) & Hayley FRENCH (Los Angeles) participated to the event. SYRIUS/EURAM: Launch of new version of their system Syrius and Euram in collaboration with the Las Vegas Tourism Office organized a party rd on september 23 , 2013 in les Salons du Louvre in Paris to inaugure the launch of their new website more advance in technology. Euram is developing Creative packaging for travel agents that allow them to build a tailored itinerary with live avaibilities in hotels and attractions.
18
La Parisienne The famous feminine race that happen in Paris every year will have the theme of CALIFORNIA. Murielle and Sihame will meet with the event organizers to see how to best promote California at this occasion. The plan is to include this event in our 2014/2015 budget and to invite the top travel trade women reprensentative of the french market. Bordeaux Festival June 2014 "Bordeaux Fête le vin" will happen from June 26th-29th and will include Los Angeles as a partner. The event is a Wine & Cultural Festival http://www.33-bordeaux.com/bordeaux-fete-du-vin.htm At this occasion, Francine Sheridan will come to Paris and meet with Visit California for an overview of the french market followed by a hosted breakfast or lunch with french media including media interviews. Online Brochure Analysis Training We are still in process to analyse the brochures: total 35 brochures 27 brochures paper analyzed and 8 online brochure still have to be analyzed Sihame is working on a market study to complete the analysis
Sales calls Major french tour operators (Seeptember 9th-11th, 2013) Sihame & Murielle took 3 days to meet the tour operators to talk about the Californian products, listen their need and discuss new projects. List of tour operators: VOYAGEURS DU MONDE (Liore Zeitoun Brami), MAISON DES ETATS-UNIS (David Chaumeil), Air France (Charlotte Koudrine), COMPTOIR DES VOYAGES (Isabelle Weber), KUONI (Charline Lambert), Vacances Transat (Rémi Venitien), DIRECTOURS (Nelly Gaulier), JET SET VOYAGES (Charles Julien), XL AIRWAYS (Luc Berini)
19
MiceFinder.com Sophie went to see D. Plassety to improve our visibility on the website.
As explain last month, the MICE activity is very seasonal. There are several ways to enter on information about California on the website micefinder.com and the one which is more seen is by the "General Information about" way, where people can get a lot of information about California, the must seen, some pictures, the museums, the cities etc...
20
NEWSLETTERS We created an e- newsletter to announce our presence at IFTM Top Resa 2013 that we sent by several ways : th
By Tourmag.com, on September 16 , 2013 To Travel Agents :
Number of messages sent: 7 570
Delivered Messages: 7 323 (97%)
Openers: 1 216 (16%)
To Tour Operators
Number of messages sent: 6 071
Delivered Messages: 5 829 (96%)
Openers: 857 (15%)
In addition, we sent the e-newsletter to Product Managers from FRANCE on our Database : http://cluster010.ovh.net/~mno/CALIFORNIE/IFTM2013/i nvitations-stand/index.html September the 6th :
Delivered Messages: 156
Clics Rate: 3.2%
Opening Rate: 26%
2
nd
sending on September the 23th
Delivered Messages: 117
Clics Rate: 1.7%
Opening Rate: 12% (more than 30% in total for the 1st and 2nd sending)
21
EURO-DOLLAR EXCHANGE RATE
http://www.exchange-rates.org/
22
COMMUNICATION & PR September Actions TOP RESA 2013 Sophie, Catherine, Murielle & Sihame met several journalists during Top Resa. A summary is available in the Excel sheet attached. PRESS KIT The press kit is now completed and available on paper and on the web : http://cluster010.ovh.net/~mno/CALIFORNIE/DP2013/VISITCALIFORNIA_ddp2013.pdf 600 copies of the press kit have been printed and we started to distribute them at Top Resa.
Press release for Yosemite realization
Phone calls to several journalists reporters:
Aude de Rose Hôtel & Lodge
Nathalie Chahine L'EXPRESS
Katya PELLEGRINO for Luxury hôtels & Golfs
Marion TOURS LE POINT to speak about California high points.
Translation of McDowell bio
Press-trips (In progress or to come) Arnaud ROLLAND – Skiinfo.fr st
th
Further to its participation to the Fam Trip in the High Sierra from June 1 – 7 , 2013, Arnaud announced the publication on their website. We agreed on 1 article about Ski in California in general, and 2 specific articles about 2 different ski resort in the High Sierra. We are now working on the content and picture in collaboration with Arnaud. L’EXPRESS – David Bedart – From September 15th, 2013 : SAN DIEGO The journalists came back from his press trip. We sent him a follow up with contact of partners on site, text to insert in its article for Air France and Hertz. He will write a 2 pages article about San Diego in a “special” (incl. one or two pictures) with a general storyline (culture & lifestyle & History) Publication: Nov. 6th, 2013 Circulation: 627 805 ex
23
San Diego CVB sent a very complete itinerary for this journalist and will receive the final clipping once edited. A.R MAGAZINE – Grégory Rohart - September 28 to October 13 Grégory and Marion are now on press trip in California. Unfortunately the shutdown happened when they were in Yosemite, and they have to change the itinerary. However, journalists are happy so far of their trip and are now in Santa Barbara. He’ll write for two web magazines and 1 paper magazine I-Trekkings : video, slideshow and article I-Voyages : 3/4 articles, sllideshow and video A/R : article Publication: spring 2014 Itinerary: 1 week in Yosemite National park, 7/8 days between San Francisco and Los Angeles (1 day at SF ; 1 day in Los Angeles). Themes : gay neighborhood of San Francisco, Los Angeles: the mythical places TV shows (Beverly Hills, Californication, Melrose Place, Baywatch, The L Word, The Big Bang Theory ...), portrait of EASYRIDERS, shamanism, surf and skate, the N1 (in the footsteps of Jack Kerouac, the film along the Higway). GOLF MAGAZINE – Roland & Marie MACHENAUD – October 2nd to October 12th,
nd
2013
Roland and Marie departed on oct 2 and are now in Palm Spring. Their itinerary if very complete with golf and hotels but we are still looking for 2 nights in San Francisco at the end of the itinerary. We requested Cavallo Point and are waiting for their answer. Air France edited the airline tickets. Hertz refused to offer complementary rental car but offered a discounted rate. Tentative itinerary will be as follow: Oct. 2nd: Los Angeles Oct. 3rd: San Diego Oct. 4th: San Diego Oct. 5th: Palm Springs Oct. 6th: Palm Springs Oct. 7th: Santa Barbara Oct. 8th: Santa Barbara Oct. 9th: Central Coast Oct. 10th: Central Coast Oct. 11th: San Francisco Oct. 12th: San Francisco Oct. 13th: Departure to CDG
La Quotidienne - Philippe Reibec - August 2013 The article is now published and included in the clippings of september. 24
As agreed all the partners have been quoted and well mentioned. The article have been sent to all the partners who kindly offered their support. http://www.laquotidienne.fr/mag/?cat=7&paged=1
COMMUNICATION AND MEASUREMENTS SEPTEMBER 2013 Generated articles Easy Going The article deals with the California’s lifestyle in the eyes of teenagers (15 years old). She presents some places such as Los Angeles, Chinatown in San Francisco or Sequoia Parks. The author speaks about her school and the differences between the US and France. We can see the California athmosphere with its multicultural side and how it makes the story of California.
La Quotidienne The article deals with the story of California which as made what is it today passing by its Spanish permanent influence, the multicultural aspect of California or the gold rush. Along its 30 pages, the article presents the Californian cities and all activities that could be done there. At the end of the article, a Murielle Nouchy interview complets the article by giving more information about tourism in California.
La Quotidienne A 3,49 minutes video redraw the Fam Trip st th High Sierra from June 1 to 7 , 2013 showing the trip in a joyous and and relaxed atmosphere. The Fam trip participants make testimonies about their trip.
Please find the link of the video: http://www.laquotidienne.fr/visit-california-en-high-sierra-temoignages-des-touroperateurs/
25
La Quotidienne The 2,28 minutes videos follow the first one by giving an overview of California with many participants testimonies.
Please find the link of the video: http://www.laquotidienne.fr/visit-california-high-sierra-suite/
26
SUMMARY OF ARTICLES
Parutions
Bimonthly Daily Daily Daily
Monthly Monthly Bimonthly Monthly Daily Weekly Daily Daily Daily TV
n°
Magazine Webzine Video
Magazine
Easy Going La Quotidienne La Quotidienne
Video
La Quotidienne SUB TOTAL
Magazine Magazine Magazine Magazine Webzine Webzine Webzine Webzine Webzine
Bike Sport & Style L'Equipe Horizons Monde GQ Au Pays d'Ori AMA Newsletter US Racing Relaxnews Relaxnews
Circulation
GENERATED 2 35 000 30 280 000 3,49 280 000 min 2,28 280 000 min 875 000 32 NON GENERATED 8 35 000 200 000 53 000 157 500 1 000 1 000 1 000 1 000 1 000
7
SUB TOTAL
2 221 000 2 671 500
6 6 2 1 1 1 1 110 min 33
TOTAL
3 546 500
65
France 3
Thalassa
SEPTEMBER
1,413
x3
Unit Price
AVE euros
AVE dollars Exchange €1:$1.41 3
Ad Value Dollars
0 1 000
0 30 000
0 42 390
0 127 170
0
0
0
2013 nb.pages Surface
Valorisation of Monthly parutions California
27
0 0 1 000
0
0
0
30 000
42 390
127 170
3 800
30 400
42 955
128 866
231 000
326 403
979 209
54 000 107 400 2 000 1 000 1 000 1 000 1 000
76 302 151 756 2 826 1 413 1 413 1 413 1 413
228 906 455 269 8 478 4 239 4 239 4 239 4 239
33 000 9 000 17 900 1 000 1 000 1 000 1 000 1 000 0 68 700
0
0
0
428 800
605 894
1 817 683
69 700
458 800
648 284
1 944 853
TOTAL ACTIVITIES SUMMARY SEPTEMBER
TOTAL ACTIVITIES SUMMARY CALIFORNIA TOURISM France & Belgium - Fiscal Year 2013/2014 MONTH : SEPTEMBER Generated
COVERAGE
CIRCULATION
AVE €
AVE $
PR VALUE
4
articles
875 000
30 000,00 €
$42 390,00
$127 170,00
Off line
2
Pages
35 000
0,00 €
$0,00
$0,00
Web Site
30
Pages
840 000
30 000,00 €
$42 390,00
$127 170,00
5,77
minutes
10
articles
450 500
428 800,00 €
$605 894,40
$1 817 683,20
Off line
27
pages
445 500
422 800,00 €
$597 416,40
$1 792 249,20
Web Site
6
pages
5 000
6 000,00 €
$8 478,00
$25 434,00
110
minutes
0
0,00 €
$0,00
$0,00
14
articles
1 325 500
458 800
648 284
1 944 853
Radio Non Generated
TV Total
Taux de change 1,413
TOTAL ACTIVITY SUMMARY 2013/2014
TOTAL ACTIVITIES SUMMARY CALIFORNIA TOURISM France & Belgium - Fiscal Year 2013/2014 GRAND TOTAL FISCAL YEAR 2012/2013 Generated
COVERAGE
CIRCULATION
AVE €
AVE $
PR VALUE
4
articles
875 000
30 000
42 390
127 170
Off line
2
pages
35 000
0
0
0
Website
30
minutes
840 000
30 000
42 390
127 170
0
0
0
0
Radio
5,77 Non Generated
57
articles
20 261 883
3 321 718,00 €
$4 693 587,53
$14 080 762,60
Off line
105
pages
9 192 763
1 988 271,00 €
$2 809 426,92
$ 8 428 280,77
Web Site
35
pages
8 840 263
345 402,00 €
$ 488 053,03
$ 1 464 159,08
TV
118
minutes 21 136 883
3 351 718,00 €
$4 735 977,53
$14 207 932,60
Total
61
28
TECHNOLOGY SUMMARY Fulfilment Requests
In September 2013 we received 159 brochure requests in total, 10 more than the last month. Within this number, 150 came from the website http://www.visitcalifornia.fr/Guidepratique-du-visiteur/ and 9 directly (phone, mail and e-mail). We can note than the guide requests was sensibly more important than the same period last year (136 against 159 this year).
29
Visitcalifornia.fr
Visitcalifornia.fr.
Very regular traffic during September but less higher than last month.
Visitcalifornia.fr
TRAFFIC SOURCES
THE BASICS
M-1
Y-1
Year to Year
Month to Month
SEPTEMBER AUGUST SEPTEMBER Variation Variation 2013 2013 2012 Rate Rate Visits 6365 9008 5045 26,16% -29,34% Pageviews 19834 29158 23301 -14,88% -31,98% Pages/Visit 3,12 3,24 4,62 -32,47% -3,70% Bounce rate 32,05% 31,23% 32,59% -1,66% 2,63% Avg. Time on site 00:04:36 00:04:02 00:03:53 18,45% 14,05% 82,67% 78,70% 82,42% New Visits 0,30% 5,04% Direct Traffic
17,11%
17,40%
10,15%
68,57%
-1,67%
Referring sites
18,66%
17,00%
22,12%
-15,64%
9,76%
Search engines
62,83%
65,60%
67,73%
-7,23%
-4,22%
The year to year comparison shows that the number of visitors increased. Despite this increase of visitors, people on the website read less pages than the year before. In a positive point of view, the average time passed on these pages, is more important compared to September 2012 and also compared to August 2013. The month to month comparison shows that we lost a huge part of our visitors. Indeed, we stopped the Google Adword Campagn this has a very important consequences.
30
As explained just before, we stopped the Google Adword campagn. So, now, we can see a huge lost of traffic.
31
MAIN KEY WORDS GOOGLED
For August 2013, we can see that the main keywords Googled leading to our website are : - Californie / California - Carte Californie + Californie Carte (map) - visitcalifornia.fr (which shows that our website is more and more known by the public) The very new one in the Top 3 is : Legend: GREEN : RED : BLUE : ORANGE
Increasing in comparison of the month before Decreasing in comparison of the month before Equal : Not used the month before 32
Variations table:
April May June
July
August SEPTEMBER
Key Word
Variation Rate
2013 2013 2013 2013
2013
2013
September 2013 vs August 2013
californie + california
668
577
574
458
408
132
-67,65%
carte (de la) californie + californie carte / Guide
180
167
117
153
124
63
-49,19%
californie tourisme + tourisme california
208
179
131
82
96
35
-63,54%
visitcalifornia + visit california + www.visitcalifornia.fr + visitcalifornia.fr
261
226
145
198
164
35
-78,66%
climat californie / météo californie
8
7
10
53
18
-66,04%
à voir / que voir / à voir / à faire en californie
19
45
38
51
51
17
-66,67%
que/quoi faire à los angeles
37
57
43
45
15
16
6,67%
californie voyage calico ville fantome
9 12
guide californie office tourisme californie camping en californie
8 11
voyager en californie
14 8
8
11
8
6
-25,00%
10
10
6
-40,00%
0
6
12
5
24
27
legislation cigarette san francisco
-85,19%
4
parcs nationaux californie style californien
4
9
10
6
0
6
0
Visa Californie
11
3 3 3
visitcalifornia.com
13
0
3
circuit californie 10 jours
3
san diego californie office du tourisme
3
température annuelle californie marchés de vêtements et chaussures
3 3
Several new entries this month with in orange :
circuit californie 10 jours
san diego californie office du tourisme
température annuelle californie
marchés de vêtements et chaussures
33
-72,73%
VISIT PROVIDERS
Legend: GREEN : RED : BLUE : ORANGE
Increasing in comparison of the month before Decreasing in comparison of the month before Equal : Not used the month before
34
Variation Table April May June July August SEPTEMBER Variation 2013 2013 2013 2013 2013 2013 Rate Office-tourisme-usa.com
118
214
619
667
580
626
Visitcalifornia.com
128
130
192
99
142
80
Wikipedia
87
110
64
70
60
68
Routard
127
159
117
130
113
62
bing
95
89
111
73
82
62
authentikusa.com
60
89
86
76
73
54
TripAdvisor
134
137
122
113
66
53
Google.fr
70
82
64
81
72
36
yahoo
39
63
51
46
57
32
20
76
39
24
Birchbox Device iftm.fr
23
Conduit
32
28
16
20
18
20
Ask
22
27
32
18
26
19
24
19
47
57
18
lechotouristique.com Facebook
61
60
48
16
32
15
delta-search.com
8
10
24
8
29
15
Babylon
15
24
29
20
13
15
17
11
blog.visitcalifornia.fr
12 9
10
google.ca
6
8
9
11
20
16
15
8
sfr.fr
18
16
12
11
15
7
sunsetbld.com
4
5
7
12
8
7
wikitravel.org
12
19
8
7
6
7
5
6
8
5
7
5
7
5
3
5
12
6
4
6
6
4
flatissimmo.com easyvoyage.com
21
visitcalifornia.de
13
12 17
6 7
search.free.fr aol
6
5
magazine-voyage.com
3 5
cali-fun.com oopartir.com
6
gocalifornie.com
5
6
7 4
5 8
35
4
0,00%
3 11
9
22,22% -46,67% -53,33% -12,50% 16,67% 20,00% -37,50% -28,57% -28,57% 66,67% -33,33% -33,33%
4
4
traveltrade.visitcalifornia.fr avg
11,11% -26,92% -68,42% -53,13% -48,28% 15,38%
13
jeuxvideo.com lemoteur.ke.voila.fr
7,93% -43,66% 13,33% -45,13% -24,39% -26,03% -19,70% -50,00% -43,86% -38,46%
3
3
0,00%
We have stopped the Google Adwords and so, now the main providers is still Officetourisme-usa.com Moreover, we had more visits thanks to Office-tourisme-usa.com than the month before. For more details about this website : California is still the number one with 11.359 pages views and 3.889 visitors for the dedicated page about California http://www.office-tourisme-usa.com/etat/californie California is the 4th more viewed page of the website, following by the one dedicated to Los Angeles and the one dedicated to San Francisco
http://www.office-tourismeusa.com/etat/californie
Pages View Number of Visitors
/los-angeles
2 607
1 693
/san-francisco
2 300
1 272
/yosemite-national-park
517
422
/concours-photos
263
178
/universal-studios-hollywood
255
195
/alcatraz-island
241
183
/lac-tahoe
235
197
/golden-gate-bridge
214
161
/sacramento
204
131
/san-diego
179
110
36
SOCIAL MEDIA REPORTING
Statistics Facebook fans
Twitter followers
Blog visits
Nbr of articles Facebook+Twitter+Blog
2011 2012 2013
January
211
117
320
3
February
240
124
521
13
March
257
127
502
7
April
272
142
593
3
May
289
151
658
5
June
312
151
571
8
July
328
157
603
8
August
345
156
509
1
September
354
161
265
1
October
358
162
244
1
November
368
160
291
4
December
369
163
215
0
January
377
164
257
0
February
401
169
331
7
March
414
174
290
6
April
424
175
297
May
434
178
321
4 creation of a new page on the Blog
June
443
183
244
7
July
453
185
317
7
August
462
191
328
3
September
465
192
270
0
October
474
200
328
7
November
488
200
313
8
December
501
201
265
5
January
518
195
363
8
February
529
197
385
6
March
551
201
494
10
April
571
210
545
28
May
594
204
515
26
June
625
208
501
21
July
643
208
400
9
August
665
208
226
8
SEPTEMBER
679
211
37
5
As requested by Visit California Sacramento, we stopped all our activities on Social Media for Visit Calforani France & Belgium. In order to no stop our communications toward our fans and follower too abruptly, we were thinking of wrote something like "Now, to follow the California news, please go to this page" and to link this sentence to your social media. Do you agree with this idea ?
TO COME IN OCTOBER, NOVEMBER, DECEMBER GOLF MAGAZINE, A/R MAGAZINE – October 2013 th
WTM (London) – November 4 -7
th
FAM TRIP LUXURY AIR TAHITI NUI – November 30 th
BT EXPO (Brussels) - December 11 - 12
th
th
CO-OP: OUI FM, VOYAGE PRIVE – November, December OTP Translation and launch WEBSITE Translations
38
