Franchising USA Media Kit - Franchising USA Magazine

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“Pak Mail became connected to Franchising USA through the International Franchise Association’s website. Since that introduction to Vikki and the team at Franchising USA, Pak Mail has been a feature in their ‘Veterans in Franchising’ edition, as well as advertisers in their publication. This partnership brought tremendous attention to our brand and oveall business as well we’ve seen a direct increase in our veteran franchise prospects. Through this happen-stance introduction to Franchising USA, they have proven a valuable partner in our marketing and sales efforts, as well, Vikki and the entire team at Franchising USA are a top-notch professional group that can be a great partner for any franchise organization.” Christopher Davenport, Franchise Sales & Business Development, Pak Mail Centers of America

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Rock in’ Jump

ROCKIN`

JUMP

practicing that perfect flip, and of course plenty of room just for jumping. Rockin’ of Jump provides an amazing combination fitness and fun that is a great alternative form of entertainment for all ages.

Indoor trampoline parks are not a new concept, but the Rockin’ Jump business model has a number of unique features which sets it apart from the competition, resulting in consistently positive reviews, the high customer loyalty, and praise from communities where they currently operate.

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Whether it’s a fun night out with friends, a corporate event, or a child’s birthday party, Rockin’ Jump – The Ultimate Trampoline Park® - is the place to make it happen.

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INSIDE FRONT COVER INSIDE back COVER outside back COVER These premium placements offer the position of choice for many advertisers seeking high visibility. Note: The Inside Front Cover (IFC) gains reinforced exposure with the online “Preview” of the magazine, accessible by potential e-subscribers.

concept, “Indoor trampoline parks are not a new has a but the Rockin’ Jump business model it apart from number of unique features which set tly positive the competition, resulting in consisten praise from the reviews, high customer loyalty, and communities where they currently operate.”

ING JUMP INTO FRANCHIS WITH

Rockin’ Jump was established in 2010 when the Collopy and Wilson families of Northern California put their heads together to come up with a family activity concept that would be safe, fun, and focused on fitness. Out of their combined

experience in construction, hospitality, p, food & beverage, and entrepreneurshi they built the first Rockin’ Jump location in Dublin, CA. In 2012 a second location opened in San Carlos, CA, and a third in location has recently opened its doors San Jose, CA.

Their parks range from 16,000 to 25,000 square feet typically. With 10,000 square feet of pure trampoline jumping space, feet and another 6,000 to 15,000 square is of guest and entertainment space, there Areas room for everyone at Rockin’ Jump. can be sectioned off for little ones just young with learning to jump, and parents sessions time jump private kids can enjoy together. There are also areas for dodge for ball and basketball, giant foam pits

A focus on hospitality is one of the keys to Rockin’ Jump’s success. Guests of good Rockin’ Jump receive unexpectedly hosts service at every turn. Birthday party are on hand and engaged to ensure the kids celebration is enjoyable for everyone, called monitors, Safety alike. and parents Jump Patrol, are focused and attentive. Lounge areas are comfortable and relaxed. top And the food and beverage service is notch. Rockin’ Jump ensures that each guest experience is complete & positive.

Applied Physiology, 1980 NASA research study). It is also very safe, when done The properly in a controlled environment. are specially trained Jump Patrol members key on hand at Rockin’ Jump to reinforce safety rules in a professional and friendly manner. The cost structure is reasonable as compared to other businesses and staffing for an exceptional level of safety of and hospitality only requires 20 percent each location’s annual spending.

To share their concept with the communities in which they do business, Rockin’ Jump has chosen an unexpected marketing route, directing over 60 percent of its marketing budget to community marketing outreach and non-profit donations. By sponsoring intramural children’s sports leagues, local schools’ sports teams, and sponsoring community events and festivals, Rockin’ Jump franchisees are establishing relationships with people in their local market while evangelizing the Rockin’ Jump brand,

and acting as a good steward for the community. Currently each Rockin’ Jump location contributes in the range of $75,000 per year towards community these programs and organizations through marketing channels. In addition, each young Rockin’ Jump park employs 35 – 45 on people. Rockin’ Jump’s strong focus hospitality and safety training prepares these youth for more mature roles upon graduation from their respective high schools and colleges.

As the Rockin’ Jump brand has grown and fine tuned its operations & marketing procedures in California, franchise opportunities are now available throughout the United States and Canada. This presents a unique and exciting opportunity for a for prospective franchisees looking new and active business challenge, one and which will keep them close to home involved in their community. Typically, Rockin’ Jump franchisee prospects will have $400,000 in liquid

cover stor y

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ADVERTISING solutions Franchising U S A

cash assets, and a net worth of $1 million. That’s a significant investment, but that investment pays off with $2.0+ million gross sales, and net profits of over $800,000, or 39 percent, annually.*

the Once a new franchisee is established, Rockin’ Jump team offers superior support built, and guidance as the new location is opened and for the life of its operation.

Rockin’ Jump will be on site at the June International Franchise Exhibition on you 20-22 in New York City. Make sure from stop by booth #252 to meet the team Rockin’ Jump and to find out if Rockin’ Jump is the opportunity you’ve been looking for.

Dublin, [*Figures obtained from Rockin’ Jump’s Item 19 of its California location as published in (FDD). A new 2013 Franchise Disclosure Document the represented franchisee’s results may differ from that you will do as performance. There is no assurance well, and you must accept that risk.]

For More Information: m Web: www.franchise.rockinjump.co

Safety is another critical factor for the is Rockin’ Jump team. In fact, safety such a priority for the company that

a they have developed and trademarked This safety program called JumpSafe™. program provides information for staff and guests to ensure that every experience Fun.™. Clean. Safe. is Jump at Rockin’ a Jumping on a trampoline is not only great form of exercise, burning the same you amount of calories in 10 minutes as of would burn running for 33! (Journal

Franchising USA

Franchising USA

FRONT COVER Front cover advertising packages are an extremely popular choice for advertisers who are aggressively marketing and seeking maximum visibility on the newsstands. CGB Publications is one of the few publishing houses who offer this product. The advertiser supplies us with a good quality, high resolution image – and our designer does the rest. The Package also includes: a two page story inside the magazine, plus your cover will appear, on the home page of our website with story, additional exposure on over 130 online magazine sites and also highlighted at the IFA Franchise expos at IFA Franchise Expos. An excellent placement for attracting new investors, expansion news, or unique branding strategy.

“Stretch yourself and expand your mind about what you want to be, create, do and see during your journey as a franchisee.”

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fra nchise in focus

FOCUS FEATURE Comprised of a two page, full colour editorial feature and includes a full page ad in the magazine and a video upload on your Franchise to our website. Focus features are limited to two per issue – early booking is suggested, as they are often reserved in advance. You may supply the editorial portion yourself or our editor will interview you and write it for you at no additional charge. Good quality photos are required.

G reat Clips

Great Clips

of about half of that number. But to Barton, whether or not the magic number was reached by a certain date didn’t vision matter. What did matter was that a was in place. Great Clips is now the world’s largest and fastest-growing salon brand.

In 2011, Great Clips achieved its goal of 3,000 salons and in 2012 Great Clips Clips celebrated its 30th birthday. Great salons are currently in more than 140 markets across the United States and Canada, with nearly 1,200 franchisees who employ approximately 30,000 stylists that in their salons—and the best part is the Great Clips isn’t slowing down. Being world’s largest and fastest growing salon The brand isn’t enough for Great Clips. company now is aiming to be the first sales. total in billion-dollar salon brand

IT’S ALL ABOUT THE FRANCHISEES

growing “Being the world’s largest and fastest The salon brand isn’t enough for Great Clips. billioncompany now is aiming to be the first sales.” total in brand dollar salon with no corporate owned salons, which means that Great Clips’ success is hinged lting on the success of its franchisees—resu in unprecedented levels of support.

Everything Great Clips does, it does for its franchisees.

A family company

From recruiting the best and the brightest to join its franchise system, to developing ground-breaking technologies to improve and customer service, to providing tools resources that help franchisees monitor and grow their businesses—Great Clips

Great Clips started in 1982 with owners Steve Lemmon and David Rubenzer. Current Chairman Ray Barton began in working with Lemmon and Rubenzer the fall of 1982 and became part owner and CEO in March of 1983. Lemmon and Rubenzer believed Barton’s talents and vision would help Great Clips grow. belief Barton, in turn, faithfully held to the to that the haircare industry was about face a revolution.

leads the way in providing unrivaled franchisee support.

to In fact, the company is so dedicated helping franchisees build their businesses, there is an expectation in the corporate office that any call or email from a 24 franchisee will be responded to within that. hours—and, ideally, even faster than This is why Great Clips is no ordinary and salon brand. It’s the world’s largest more with fastest growing salon brand than 3,300 locations throughout the United States and Canada. Great Clips

differentiates itself from competing salons with its 30-year history of success, continued growth, innovative technology and franchisee support.

Great Clips is a family-owned company

Up until this point, most people received haircuts in one of three ways: in fullservice salons, from a mom-and-pop barbershop (remember the barber pole?) or at home. Barton saw the industry like changing. He believed that haircare, real estate, fast food, pizza and many being other industries, would change from an industry dominated by independent mom-and-pop stores to being dominated was by national brands. Barton’s concept to provide customers with outstanding

fra nchise in focus

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Adding convenience through technology

quality and convenience at a low, this affordable price. He predicted that and approach would change the industry, he was right.

Current CEO Rhoda Olsen began her career with Great Clips in 1984 on a up part-time basis, charged with drawing she a training program. After three years, head joined her brother, Ray Barton, as the Her of human resources for the company. Olsen ascension didn’t end there. In 1998, and was named President of the company, Barton in 2011 she became the CEO, as shifted his focus to the role of Chairman of the Board.

The Great Clips story isn’t only about numbers—it’s also about focusing on the customer experience and delivering convenience. One of the most dramatic ways it does this is by being first to introduce cutting-edge technology to Clips salons and customers. In 2011, Great Online changed the industry by rolling out Check-In. Online Check-In allows customers to Great a of list wait add their name to the the Clips salon—before they arrive—via Internet. The Great Clips Online CheckIn app has now been downloaded more than one million times and is available in the Apple App Store and the Android in Marketplace. Users not only can check also using Online Check-In, but they can as locate the salon nearest to them as well see current wait times.

From vision to reality: Barton establishes a culture of growth

At the first Great Clips convention (a system-wide gathering of franchisees, corporate staff and vendors) in 1988, Barton set an extravagant goal of reaching 3,000 salons by the year 2000. As the millennium dawned, Great Clips consisted

In 2013, Great Clips again rocked the industry with the introduction of Clip to Notes—technical notes used by stylists enhance consultations and give customers visit the haircut they want every time they any Great Clips location. This means that customers can get the exact haircut having without location any at they want to remember the specifics of how they shows like their hair cut! This innovation

way other partnerships have gone a long in building the Great Clips brand among is also its target demographic. Great Clips very active in social media and digital

and that Great Clips values consistency customer loyalty, and why Great Clips is the leader in improving customer experience through technology.

Clip With tools like Online Check-In and out Notes, Great Clips continues to stand in the industry- no competitor is offering such innovative solutions to its customers.

marketing.

Establishing an international brand presence

Great Clips has built an international marketing presence through numerous partnerships, television and radio commercials, charity efforts and more. Great Clips receives significant visibility began from its NASCAR sponsorship that brand in 2001. From building a dominant to maximizing local salon marketing efforts, Great Clips focuses on how both system marketing and local salon marketing campaigns can help franchisees

grow their Great Clips businesses. In recent years, Great Clips has partnered with the DIY Network, the NFL, EA Sports, Jack Links and other major brands 18-49 that appeal to their target market of year old males and females. Recently, Great Clips introduced its new brand tagline, “It’s Gonna Be Great,” with college commercials airing during the football Bowl Championship Series 15 (BCS). The BCS ads alone were in national games, and viewed by 76 million people. These commercials and many

Franchising USA

Providing support every step of the way With a support ratio of one dedicated support person for every 10 franchisees, Great Clips stands out in the franchising crowd. In an average franchise system, the support ratio is approximately one support person for every 30–40 franchisees. Because Great Clips does not have corporate salons, the company are is successful when their franchisees successful.

GREAT CLIPS. ACHIEVE YOUR LEG ACY.

Great Clips supports their franchisees From throughout the entire business cycle. the moment they sign their agreements, to the time they are ready to pass the business along to the next generation, Great Clips’ staff is ready to answer questions, provide insight and point them in the right direction. This focus on franchisees drives everyone in the corporate office—right down to telephone response times.

With this kind of proactive support— 24/7—it’s no wonder Great Clips is number one. For more information: Web:

www.greatclips.com

Franchising USA

CHART YOUR COUR SE WITH GREAT CLIPS! GREAT IS… Keeping your job while you start your business. GREAT IS… Minimizing your risk with a recession resistant industry. GREAT IS… Leading in salon technolo gy— Check out our Online Check-In app with over 1 million downloa ds! GREAT IS… The largest & fastest growing haircare brand in the world! greatclipsfranchise.com 800-947-1143

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food options, Combine a passion for business with healthier a true experience, package them in stylish destinations that deliver motto to “Treat and change the dining landscape with a business for one of the Yourself Well.” That’s the recipe for success Mango. fastest-growing franchises in America: Red

Mango store in 2007, When Founder Dan Kim opened his first Red would defy the an entrepreneurial dream was launched which demand for hundreds of economy, win legions of fans online, create want healthier locations and reveal a growing desire that consumers with others then foods. The dream to share that great business became a reality through Red Mango Franchising.

PROFILE feature

A PASSION FOR THE BUSINESS.

Our most popular product. Profiles include a double page spread in the magazine, with one page editorial and the other page, your ad.

North America, Red Today, with more than 210 locations across a menu that offers Mango has championed a new era, delivering kosher and rich in all-natural, gluten-free frozen yogurt that is owners and food probiotics. Add to that a network of franchise for business, and the operators who embrace the same passion of amazing growth. healthy bottom line has translated into a brand

You may supply the editorial portion yourself or our editor will interview you and write it for you at no additional charge.

that offers training Red Mango has perfected a franchise system successful leaders in and marketing support from some of the most

popular brand with the industry and has established the most opportunities to meet traditional, self-serve, kiosk and store-in-store escalating demand. menu as the The company credits its dedication to a healthy daily, maintaining a cornerstone to that success; serving fresh fruit flavors, and offering a rotating line of more than 50 frozen yogurt have been smoothies craveable and toppings all-natural choice of a brand power that the key drivers of this feat. Together, it creates to know exactly what resonates with smart consumers who want they are getting and will show their loyalty in

return.

U.S. and With locations from coast to coast across the America, international expansion in Central and South

and plans to Red Mango has proven to be the real deal more double in size in the next couple of years. For

Red Mango Founder Dan Kim

information, visit www.redmangousa.com.

Franchising USA

Good quality photos are required and your Profile will be uploaded to our website.

Franchising USA

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The magazine for franchisees

2013 editorial FEATURES & DEADLINES

ex per t advic e

Franchising usa

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Jason Miller, Brand

Manager, ZorSour ce

FINDING

THE

RIGHT FRANCHISE 800,000 franchised locations in the US and franchising accounts for over 18 Million Jobs and an economic output of over $2.1 Trillion! Yes, that’s Trillion with a “T”. Although franchisin g only represents less than ten per cent of the nation’s businesses, it accounts for nearly half of all the dollar output in the country today. Those are some pretty powerful statistics!

What do I envision doing with this business in the next three, five, or ten years? Take some time to answer these questions before you begin your journey of discovery. One of the most fascinating stats that we have found is that the majority of the candidates we work with, end up investing in a franchise that they hadn’t thought of, or would have So what you should pre-maturely dismissed look for in a . There are thousands franchise? of different franchises in over seventy five different industries There are certain . It’s important to distinct characteri keep an open mind stics that all franchises and do as much research have in common. as possible. Focus Most people look at franchising because on the business as the vehicle to there is a system that’s proven achieve your income and to be successful lifestyle goals. , there is a powerful brand, By doing this, you will not and there is on-going eliminate businesses training and support. that may be the perfect These characteri fit stics are what make for what you want franchising something accomplish through to you franchise ownership should consider. One of the biggest . When fears validating and that come with researching franchise starting a business opportunities, is fear of the unknown. make sure you Franchising alleviates ask good questions. What those fears with the training and support systems, brand power, and do I get? How support. However do you help me Congratulations just because a market on making the franchise my business? How has all these valuable choice to will you help me embark on this benefits, it doesn’t exciting journey. be successful? And necessarily mean Investing most important in a franchise that every franchise ly, ask to business offers talk to as many is right for you. so many current franchisee benefits and there s as you are plenty of great can, because they One of the things will be able to franchise opportuni share that we with you their ties to invest in. exact experience our clients on investing do when coaching My hope with this s with the article is to give in the right franchisor. Ask you some franchise, is to for franchisees insights into the start that have with a vision. world of franchisin been in the system Any successful business g, for ten months and take an in person knows and those depth look into that have been that you need to have a what you in the system for should look for solid ten years. vision. Well, it’s in a franchise, Also ask for average no different than and also franchisee tenure. what a franchisor when you are starting If franchisees are is looking for in your search for a franchise, staying a long a great franchisee. time, that you need to start could be a good with vision. You indicator that the need to begin with franchisor First I want to offers great support. the end in mind. Think share some impressive about what you data that proves franchisin want to achieve through g is a powerhou franchise ownership se for today’s economy. What are franchis . Ask yourself this......Wh There are over ors looking for at kind income in a franchisee? I need? What kind do of lifestyle do I want? A franchisor could be looking for a variety

I’d wager a guess that you are reading this article because you are interested in taking the next step to contro lling your own destin y!

Franchising USA

Issue

Features list Editorial/space advertising/materials

January 2014

Home Services

December 16 2013

December 18 2013

February 2014

Business Services

January 22 2014

January 29 2014

March 2014

Health and Beauty

February 19 2014

February 26 2014

April 2014

Real Estate

March 19 2014

March 28 2014

May 2014

Automotive

April 16 2014

April 25 2014

June 2014

Construction/Maintenance

May 21 2014

May 28 2014

July 2014

Sport and Fitness

June 18 2014

June 27 2014

August 2014

Mobile Franchise

July 17 2014

July 26 2014

Children’s Products/Services

August 14 2014

August 23 2014

Home-based Franchise

September 18 2014

September 27 2014

November 2014

Food Franchise

October 16 2014

October 25 2014

December 2014

Retail Franchise

November 20 2014

November 29 2014

September 2014 October 2014

“There are thousa n over seventy five dif to keep an open mi as possible.”

of different things when prospectin gf franchise candidates . One thing you n to remember is that a franchise already a proven system of success, so you typi do not need to be an expert in a particu business or industry category. In fact, many franchisor s prefer that you don’t h experience in their category, because the can then train you on the best ways to ha a successful business. Franchisors want to find people that are willing to follow a system. That system may be a situation where you operate the business day to day or it may be a situation where you manage a team of individual s, and you focus on the key things that are going to drive revenue for your business, like sales and marketing It all ties back . to what you want to achieve through franchise ownership. If you are more of a technician , you may be a good fit for a franchise that wants you to be an owner operator. If you are familiar and comfortable with managing a team, and want to grow a big empire, than perhaps you would want a semi-absentee franchise, where you focus less on the day to day activities, and more on managing people and

For Multi-Media Solutions on Your Franchise Development, contact: Jenn Dean, Business Development Manager Phone: 250-590-7116 Email: [email protected]

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(‘safe’ area generally 7-10mm in from margin

½ PAGE HORIZONTAL ADVERT

Full Page: 8.0 inches x 11.0 inches (PLUS BLEED) Print area: ‘safe’ area generally 7-10mm in from margin ½ page Vertical: 3.375 inches x 10.0 inches ½ page Horizontal: 7.0 inches x 4.875 inches ¼ page: 3.375 inches x 4.875 inches

image / logo specifications

For more information about Online Focus Feature Videos, Banners and 1/4 Page Directory Listings contact:

When supplying images please follow the following guidelines: • All images are to be supplied as HIGH RESOLUTION, CMYK, 300dpi files • All images to be at, or bigger than, the finished size that will be appearing in the magazine • All images to be TIF images or Level 12 JPG files, or Illustrator editable files • Publication is CMYK only. Do not use spot colours.

Jenn Dean, Business Development Manager Phone: 250-590-7116, Email: [email protected]

• Cover Photo: Ask for your Customized Guidelines

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