FUNDRAISING TOOL KIT
FUNDRAISING TOOL KIT
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FUNDRAISING TOOL KIT TABLE OF CONTENTS
WHY WE NEED YOU
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YOU ARE MAKING A DIFFERENCE 3 HOW TO GET STARTED
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FUNDRAISING TIPS
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FUNDRAISING TOOLS
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WE’RE HERE TO HELP
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FUNDRAISING TOOL KIT WHY WE NEED YOU TO WALK TO MAKE CYSTIC FIBROSIS HISTORY Cystic fibrosis (CF) is the most common fatal genetic disease affecting Canadian children and young adults. There is no cure. Cystic fibrosis causes various effects on the body, but mainly affects the digestive system and lungs. The degree of cystic fibrosis involvement differs from person to person. However, the persistence and ongoing infection in the lungs, with destruction of lungs and loss of lung function, eventually causes death in the majority of people who have cystic fibrosis. It is estimated that one in every 3,600 children born in Canada has cystic fibrosis. More than 4,000 Canadian children, adolescents, and adults with cystic fibrosis attend specialized CF clinics. Cystic Fibrosis Canada is a national charitable not-for-profit corporation established in 1960, and is one of the world’s top three charitable organizations committed to finding a cure for cystic fibrosis (CF). Since establishment, Cystic Fibrosis Canada has invested more than $226 million in leading research, innovation and care. As a result, Canadians with cystic fibrosis have one of the highest median survival rates in the world. We’re walking to raise funds, build awareness, and transform lives. Through your efforts and support, we can achieve our vision: A World Without Cystic Fibrosis.
YOU ARE MAKING A DIFFERENCE WHEN YOU WALK TO FIGHT CYSTIC FIBROSIS, THE MONEY YOU RAISE SUPPORTS: • Leading research, innovation and care. Canadians with cystic fibrosis have one of the highest median survival rates in the world.
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FUNDRAISING TOOL KIT YOU ARE MAKING A DIFFERENCE • Cystic fibrosis (CF) clinics that provide specialized multidisciplinary care for individuals with cystic fibrosis. In Canada, there are CF clinics in most major cities, all within a hospital setting, and many with a university affiliation. • Advocacy and awareness: Cystic Fibrosis Canada believes that working with government and legislators is a vital part of raising the voice of Canadians affected by cystic fibrosis Your fundraising efforts, and the efforts of your friends, family, colleagues, can help the thousands of Canadians living with cystic fibrosis hope for a world without CF. Thank you for making a difference!
HOW TO GET STARTED 1. Register at www.cysticfibrosis.ca/walk if you haven’t already done so. 2. Set a fundraising goal on your personal fundraising page. 3. Recruit supporters! Invite friends, family, colleagues, neighbours – even your hairdresser – to join your fundraising team or make a gift. 4. Start asking. Find many simple innovative ways to ask for support in-person, email and through social media. 5. Promote our cause. Tell everyone you know about the walk, and show them through your own example how together we can make cystic fibrosis history! 6. When donations start to come in, thank your supporters! Take the time to thank everyone who played a role in the success of your fundraising in a meaningful way; handwritten cards or a personal email goes far in making people feel appreciated.
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FUNDRAISING TOOL KIT HOW TO GET STARTED 7.
This tool kit is full of resources to help you achieve fundraising success!
FUNDRAISING TIPS 1. TELL PEOPLE WHY Let people know why you’re fundraising for Cystic Fibrosis Canada. If you have a personal reason you’re happy sharing, tell your story. Do you or one of your family members have CF? Are you inspired by someone you know with CF? Remember to let people know how their support will make a difference in the lives of people with cystic fibrosis.
2. ALWAYS ASK The number one reason why people donate is a simple one: because someone asked them to! Fundraising’s golden rule is equally as simple: you raise money when you ask for it. Ask personally - share your own story, not just statistics. Connect with your donors through your personal relationship with them. Ask everyone - think beyond family and friends – how about your neighbours, coworkers, doctor, barista, grocery store clerk – anyone you regularly contact. Ask big - if you ask someone for $100, you might get $100, or perhaps you’ll get $75 or $50. Whatever the case, it never hurts to set the bar higher. Ask confidently - You are not asking for money for yourself; you are asking for funds to help find a cure for cystic fibrosis so thousands of Canadians can imagine a world without cystic fibrosis.
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FUNDRAISING TOOL KIT FUNDRAISING TIPS 3. FUNDRAISE ONLINE Nowadays, fundraising online is the easiest and most efficient way for you to get your community involved with our cause. Not sure how to navigate the website? Feel free to ask us for help at
[email protected] When you register online to participate in the CARSTAR Walk to Make Cystic Fibrosis History, you are provided with a public personal fundraising page to help solicit donations. Here are some tips and tricks to personalize your page:
• Set your public fundraising goal. Your goal should be challenging yet realistic. For example, you may invite 45 friends to donate $25 each; if you think 30 of your friends will donate, make your goal $750. Having a target will motivate both you and your team, and make it more likely for you to achieve your goal! • Add a photo. People like giving to people, and seeing your image or the image of a loved one will inspire more giving. • Add a video. The moving image can be even more inspirational, and encourage your viewers to support our cause. Please visit www.youtube.com/CysticFibrosisCanada for some amazing videos! • Tell your story. Share with friends and family why you are committed to the CARSTAR Walk to Make Cystic Fibrosis History.
4. DO-IT-YOURSELF FUNDRAISING - CREATE YOUR OWN FUNDRAISING INTIATIVE! Get creative and host your own fundraising event or activity that will involve your entire community! Please see our DIY Fundraising Guide on our website at www.cysticfibrosis.ca/ walk under Fundraising Tools.
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FUNDRAISING TOOL KIT FUNDRAISING TIPS 5. ALWAYS BE READY Keep a printed version of the pledge form with you so people can always donate. Find the pledge form here.
6. SHOW YOUR SUPPORT Making a donation yourself can inspire your friends and family to give!
7. PROMOTE YOUR FUNDRAISING Use your social media network! Share with your Twitter followers Facebook friends that you’re fundraising to fight cystic fibrosis. Share your fundraising milestones and keep encouraging your personal community to donate or register! Please see our Social Media Toolkit for resources!
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FUNDRAISING TOOL KIT FUNDRAISING TOOLS HOW TO RAISE $500 IN JUST 9 DAYS!
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7 DAY 8 DAY 9
Sponsor yourself: $25 Ask 2 family members to sponsor you $25 Ask 5 friends to contribute $20 each Ask 5 coworkers to contribute $10 each Ask 5 neighbours to contribute $10 each Ask 5 people from your social group for $10 each Ask your boss for a company donation of $25 Ask 5 local merchants to sponsor you $20 Ask 2 businesses you frequent (like your doctor) for $25
$25 $75 $175 $225 $275 $325 $350 $450 $500
It’s that simple!
OTHER TOOLS AND RESOURCES To access all our fundraising resources, visit cysticfibrosis.ca/walk and click on Get Involved. You will find handy tips and guides, including: The CARSTAR Walk to Make Cystic Fibrosis History Pledge Form The CARSTAR Walk to Make Cystic Fibrosis History Community Walk Kit The CARSTAR Walk to Make Cystic Fibrosis History Social Media Toolkit The CARSTAR Walk to Make Cystic Fibrosis History Team Captain Guide The CARSTAR Walk to Make Cystic Fibrosis History DIY Fundraising Toolkit
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FUNDRAISING TOOL KIT WE’RE HERE TO HELP Please don’t hesitate to reach out to any Cystic Fibrosis Canada staff member. We are happy to help! Cystic Fibrosis Canada Canadian Head Office:
[email protected] 1-800-378-2233 Shannon Carkner, Director National Events
[email protected] Alexandra Mierzwa, National Events Coordinator
[email protected] REGIONAL OFFICES Danielle Sleiman, Regional Executive Director, Western Region
[email protected] Connie Krahenbil, Regional Executive Director, Prairies
[email protected] Jeffrey Beach, Regional Executive Director, Central & Southwestern Ontario Region
[email protected] Lois Graveline, Regional Executive Director, North & Eastern Ontario Region
[email protected] Diane St-Jacques, Regional Executive Director, Quebec Region
[email protected] Lisa Weatherhead, Regional Executive Director, Atlantic Region
[email protected]
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