May 8, 2018 - GDPR compliance inuser research. GDPR is here! Are you ready? ... GDPR, how can these fieldwork agencies .
Issue 8 May 2018
GDPR compliance in user research
GDPR is here! Are you ready? We share our tops tips. Pages 6 & 7
9 tips to help you run in-home interviews
Page 5
User Research London 2018 Page 8 & 9
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A digital magazine produced by People for Research
Editorial
GOOD DESIGN CAN'T HAPPEN WITHOUT USER RESEARCH Right? Well, we certainly think so, but it's an often debated topic... Take the example of the British Government’s mission to go completely digital: digitalising all services has got to be a good thing... but is it? I recently listened to a Radio 4 programme on the topic of Digital Courts, which highlighted the complexities of going online for the Ministry of Justice and the need to maintain fair and open access to for all. Whilst most of the population are now digitally savvy and connected, there will always be some who are not, and this number increases when it comes to those accessing the MOJ services. User research needs to consider the needs of everyone, including non-digital users. Finding these participants in a digital world presents big challenges for both researchers and recruiters, but this doesn’t mean it can’t be done. It means, however, that the old school market research approach using 'field agents', is not the answer and, in my view, less
reliable. Also, with the introduction of GDPR, how can these fieldwork agencies be compliant when using freelance individuals, instead of centralising their processes? This is yet another reason why we're really pleased to be supporting User Research London for the second year. We’re excited about the further work being conducted in this field, including user recruitment; our own marketing team are continually producing reports on user behaviour and engagement. To be part of the evolution of this sector is why we never stop learning and analysing the "process”, so we can deliver on our part and help improve the research process. Paul Gooding Founder & CEO at People for Research
By Jess Lewes, Business Development Director
5,000
hours of watching TV was all it took for Google's DeepMind AI to learn how to lip read 34% more accurately than a professional lip reader.
$1B
The amount analysts anticipate banks will get annually from blockchain-based digital currencies in the next two years.
400K
Current number of active robots in the world. The IFR predicts this number will increase by 15% throughout 2018. Sources: Digitalist Magazine, Fortune, The Robot Report
In our last magazine I mentioned that the buzzword for this year would be ‘ethics’. The GDPR (General Data Protection Regulation) has been a massive focus for People for Research over the last six months and has proven to be a huge project to break down the regulation and apply it to the niche field of recruitment. We have been generating information to share externally as a lot of our clients have been asking us how they can ensure they remain compliant once the new legislation is in place, we have shared our top tips here. The other focus for us right now is preparing for User Research London. I am incredibly excited about running a workshop at this year's conference, on the 22nd of June. To complement this workshop and to support any user researchers who are not able to get to the conference, we are also planning a series of webinars all about the basics of user recruitment, starting with writing a recruitment brief. Get in touch if you would like to register for updates. Follow us @people4research
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A digital magazine produced by People for Research
CREAM OF THE CROP Freshly picked news and blogs
The past, present and future of UX By UCD Bristol At the most recent UCD Bristol meetup, we took the time to listen to Kathryn Davies, Head of User Research at Natural Interaction, and Adam Babajee-Pycroft, Natural Interaction’s Managing Director (UX).
Designing research By Mike Dunn, Edo Mike Dunn, Principal Experience Consultant at Bristolbased user-centred consultancy Edo, writes about the importance of properly planning user research and shares seven useful tips to help you achieve successful results.
User research myth busting By James Chudley, cxpartners Over the years, we’ve heard many reasons why people don’t do research and these myths can perpetuate within organisations. It’s time for a bit of myth-busting to help you make sure user research happens on your own projects.
IN-HOME INTERVIEWS 9 tips to help you run qualitative research. If your goal is to get feedback from participants in their natural "habitat", then in-home interviews may be the way to go. However, there is a lot to plan and think about. Here are the top nine things to consider. 1. Travelling to multiple locations Allow for enough time to travel and plan your day taking into account potential disruptions and delays. 2. Introduce yourself We recommend sharing a bio of the user researcher with the participant beforehand, as well as showing ID when arriving at their home. 3. Provide overflow dates/times Make sure you have one to two days overflow to conduct any rescheduled sessions. 4. Decide who is doing what Consider what is realistic within your time frame. The user recruiter can help you to plan effectively and keep costs down. 5. Stay safe Your user recruiter should decide if someone is suitable to include in research. Anyone displaying concerning behavior should not be recruited. 6. Get backup We recommend having two researchers attend the sessions. Alternatively, share your schedule and location with a colleague and check-in and out between appointments.
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Although this type of research can be challenging from a logistical point of view, the reward is often worth the hard work, as in-home interviews provide feedback that hasn’t been conditioned by a strange environment. Francesca Bradshaw, Head of Projects at PFR
7. Incentivise accordingly Incentivise your participants appropriately according to what you’re asking them to do, the duration of the session, etc. 8. Be clear Be upfront and detailed about what will happen during the session. Allow the users to prepare! 9. Be flexible If you’re working according to strict personas, consider other options other than in-home interviews. 48% of people wouldn’t take part in an in-home interview, so you could risk losing almost half of your potential participants, potentially skewing your results Click to read the complete blog
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A digital magazine produced by People for Research
TRENDS
A USER-CENTRED GDPR APPROACH IN USER RESEARCH AND UX
Over the last few months, we have been preparing for GDPR and sharing wisdom and tips on our blog. Here's a summary! With the General Data Protection Regulation (GDPR) coming into play on 25th May, we've decided to take a look at all the content we've been publishing and re-share some of our best tips to make sure you remain compliant after the big day. Recruiting customers for research The following tips should be treated as a starting point to make sure you are acting responsibly when recruiting your own customers to participate in user research or usability testing. 1. Be transparent and explain how you will be using your customer’s information if they are opting in to participate in research. 2. Ask your customers to opt-in – it's the ethical and responsible thing to do. 3. Manage opt-outs properly: people have the right to withdraw consent in an easy and quick way. 4. Use a secure data transfer service to encrypt data when sending it back and forth. We recommend anonymising personal data.
Compliance in user recruitment and user research Using an external recruiter? 1. Ask if they are compliant and how the exchange of data is managed. 2. Check what data they will be capturing on your behalf. 3. Ask how they store user data. 4. Check how they intend to share data with you. Working with an ‘end client’? 1. Anonymise personal data. 2. Ensure your client is aware of your data protection policy and that they comply with the regulations. 3. Use a tool that limits access to shared documents, set expiry dates. 4. Inform participants how their personal data will be used. Recruiting vulnerable participants? Certain data, like ethnicity or sexual orientation, require more protection and explicit consent from the participant to process it. Visit the ICO website for more details.
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If nothing else, simply informing participants about what data might be captured during research, what’s going to happen to it and knowing how you’re going to manage it, will leave participants with a better experience overall. Konrad Black Principal Experience Consultant at Edo
All of these blogs (and a lot more) are available on the People for Research blog. Click here to read more!
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A digital magazine produced by People for Research
EVENTS
EDINBURGH UX Scotland | 13th to 15th June
An overview of what is still to come in 2018 CAMBRIDGE
UX Cambridge | 12th to 14th September
MANCHESTER
NUX6 | 19th October
BRISTOL Pixel Pioneers | 7th & 8th June Collaborate Bristol | 29th June UX Bristol | 13th July
LONDON UX London | 23th to 25th May User Research London | 21st & 22nd June
USER RESEARCH LONDON 2018 The conference is back for its second year, with an extended schedule. Following a smashing first event last year, User Research London is back in 2018 for two days of user research learning, on 21st and 22nd of June. This year, the event will be bigger and better, with a first day dedicated to talks and a second day composed of interactive workshops. Although the schedule is still coming together, some of the speakers have been announced on the event’s website such as Laurissa Wolfram-Hvass, Director of Research at Mailchimp, and Paul Andre, Research Lead at Workplace.
The second half of 2018 looks promising for the UX and user research industry!
The list also includes Ben Cubbon and Nic Price, the Bristol-based duo that founded the research group Participant Needs, with whom People for Research have been working over the last two years to find out more about the user journey and the participants’ expectations when taking part in user research and testing.
Even after events like UX in the City in Manchester and Oxford, Camp Digital and UX Camp Brighton, there is still so much to look for in 2018. UX London is the next big event to hit the scene, and it's an extra special affair this year, as the event celebrates 10 years of existence, bringing together the world’s leading design experts and practitioners. We're particularly excited about User Research London, which we will sponsor once again, as well as all the events happening in Bristol.
People for Research’s Business Development Director, Jess Lewes, will be delivering a workshop on user recruitment this year. Jess was also a speaker at the event in 2017, where she talked about the history of user
Interact London | 17th October
PFR Participant Recruitment Clinic Besides sponsoring the event, PFR will also run its expert user recruitment clinic for the second year, offering free advice on how to find the right participants to take part in user research. Keep an eye on our blog and Twitter to find out more.
recruitment and how the requirements have changed in user research from the point of view of a third-party specialist recruiter like People for Research. To find out more about ticket prices and options, then click here. For now, there are only early bird tickets left for day one, but more tickets should be available soon. Click here to read a Q&A with David McCrae, User Researcher at Google and founder of the event.
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