Getting Started with Social Media

Blackbaud INTERACTIVE

Getting Started with Social Media Create a social media plan The P.O.S.T. method* is a great way to develop your social media program. P = People - Who are you trying to engage? O = Objectives - What are you trying to achieve? S = Strategies - What will it look like when you're done? T = Technologies - What are the tools you plan to use? * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies

Create a Facebook Page ••

Google searches will find your organization

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Allows unlimited number of people to pledge their support for your organization

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Point people back to your website for more information or to take action

Go Viral with YouTube Video ••

Engage and inspire audiences with video related to your mission

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Embed a call to action in the video which will allow you to drive traffic back to the organizations web site

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Create a nonprofit channel and consistently tag your videos so they are easy to find

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© February 2012 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E [email protected] W www.blackbaud.com

Blackbaud INTERACTIVE Start Listening to social media conversations using these tools Google Alerts ••

Automatically sends email to you when new results for your search become available

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Results from News, Websites, Blogs, and Videos

Twitter Search (search.twitter.com) ••

Search and subscribe via RSS

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Use to find out what’s going on in the real time conversation world of micro-blogging

Setup a Dashboard to collect information iGoogle ••

Easy to use free tool – only 4 steps to build your own dashboard

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Allows you to share the dashboard with others

Develop Relationships through social media ••

Become an active Listener and take part in the conversations

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Build relationships by engaging with constituents via social media – reply, retweet, and join discussions.

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Drive traffic through social media sites to webpage with a clear call to action

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Keeps the conversation going via email and website interaction!

Read Social Media for Nonprofits on http://www.netwitsthinktank.com for more.

© February 2012 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E [email protected] W www.blackbaud.com