GETTING THE MOST OUT OF
SOCIAL MEDIA www.GuardYourImage.com
CHOOSE YOUR MARKETING METHOD BASED ON YOUR TARGET DEMOGRAPHIC.
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FACEBOOK FOUNDED IN 2004 1.5 BILLION USERS IN 2015
18-29 yr old, women (54%)
TWITTER FOUNDED IN 2006 350 MILLION USERS IN 2015
18-29 yr old, men & woman 27% of all African-American, 25% of all Hispanic
GOOGLE+ FOUNDED IN 2011 600 MILLION USERS IN 2015
25-55 yr old, tech-savvy men (70%)
YOUTUBE FOUNDED IN 2005 OVER 1 BILLION USERS IN 2015
18-24 yr old, men (62%)
FOURSQUARE FOUNDED IN 2009 5O MILLION USERS IN 2015
18-43 yr old, men (60%) average income = $50k+ per year
LINKEDIN FOUNDED IN 2003 450 MILLION USERS IN 2015
30-64 yr old, men & women (30%) average income = $50k+ per year
TRIP ADVISOR FOUNDED IN 2000 200 MILLION + REVIEWS IN 2015
45-70 yr old, men & women often compared to the old AAA
URBANSPOON FOUNDED IN 2006 20 MILLION USERS IN 2015
25-40 yr old, women (60%)
VIMEO FOUNDED IN 2004 100 MILLION + USERS IN 2015
18-29 yr old, men & women
YELP FOUNDED IN 2004 150 MILLION + USERS IN 2015
25-54 yr old, women (54%) described as the new, global YellowPages
INSTAGRAM FOUNDED IN 2010 200 MILLION USERS IN 2015
18-34 yr old, women (60%)
PINTEREST FOUNDED IN 2010 90 MILLION + USERS IN 2015
18-64 yr old, women (75%)
VINE FOUNDED IN 2013 40 MILLION + USERS IN 2015
18-20 yr old, women (57%)
ANGIE’S LIST FOUNDED IN 1995 2 MILLION + PAID USERS IN 2015
40-60 yr old, women (70%) Average household income $200K + numbers come from the Pew Research Center and Business Insider
KEYS TO SOCIAL MEDIA SUCCESS: 1) KNOW YOUR AUDIENCE 2) CHOOSE THE RIGHT SOCIAL MEDIA CHANNELS
5) BE GENUINE 6) FOCUS ON YOUR U.S.P. (what makes you unique)
3) SET MEASURABLE GOALS
7) CONTENT SHOULD REFLECT YOUR PERSONALITY & BRAND
4) ENGAGE, DON’T SELL (at least not all the time)
8) RECRUIT BRAND CHEERLEADERS
www.GuardYourImage.com
THE “MUST HAVE” SOCIAL MEDIA CHANNELS:
most comprehensive platform with the most members
necessary for better Google search results
review site for every type of business
www.GuardYourImage.com
www.GuardYourImage.com
WHY SHOULD YOU CARE ABOUT
ONLINE REVIEWS? www.GuardYourImage.com
WHICH BUSINESS WOULD YOU RATHER ENTER?
This is a visual analogy of how people judge your business online, based on a review-based reputation.
www.GuardYourImage.com
90
%
of shoppers say buying decisions are influenced by ONLINE REVIEWS Number courtesy MarketingLand.com
www.GuardYourImage.com
Google ranks businesses higher in searches based (in part) on the quantity & quality of their reviews.
www.GuardYourImage.com
HOW TO GET MORE
ONLINE REVIEWS: www.GuardYourImage.com
STEP ONE:
ASK FOR REVIEWS FROM YOUR GOOD CUSTOMERS www.GuardYourImage.com
STEP TWO:
PUT LINKS TO YOUR REVIEW SITES EVERYWHERE. www.GuardYourImage.com
STEP THREE:
PUBLISH THE REVIEWS YOU GET ON SOCIAL MEDIA www.GuardYourImage.com
THE TOP PLACES TO GET REVIEWS: YELP
URBAN SPOON
FACEBOOK
ANGIE’S LIST
GOOGLE+
LINKEDIN
www.GuardYourImage.com
DO YOU HAVE A
PLAN IN PLACE TO DEAL WITH YOUR
ONLINE REVIEWS? www.GuardYourImage.com
A FEW RULES FOR DEALING WITH ONLINE REVIEWS: 1. ALWAYS KEEP YOUR RESPONSE POSITIVE 2. NEVER OFFER SOMETHING FOR FREE OR AT A DISCOUNT (IN A PUBLIC SPACE) TO APPEASE OR REWARD. 3. DON’T EXCLUSIVELY RESPOND TO NEGATIVE REVIEW
www.GuardYourImage.com
QUESTIONS? COMMENTS? Please contact us: LORAC Marketing | LORAConline.com
[email protected] | 985-641-2220 If you’ve found this presentation to be helpful, please give us a review at:
www.GuardYourImage.com
