getting the most out of - LORAC Marketing [PDF]

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www.GuardYourImage.com. Google ranks businesses higher in searches based. (in part) on the quantity & quality of their reviews.
GETTING THE MOST OUT OF

SOCIAL MEDIA www.GuardYourImage.com

CHOOSE YOUR MARKETING METHOD BASED ON YOUR TARGET DEMOGRAPHIC.

www.GuardYourImage.com

FACEBOOK FOUNDED IN 2004 1.5 BILLION USERS IN 2015

18-29 yr old, women (54%)

TWITTER FOUNDED IN 2006 350 MILLION USERS IN 2015

18-29 yr old, men & woman 27% of all African-American, 25% of all Hispanic

GOOGLE+ FOUNDED IN 2011 600 MILLION USERS IN 2015

25-55 yr old, tech-savvy men (70%)

YOUTUBE FOUNDED IN 2005 OVER 1 BILLION USERS IN 2015

18-24 yr old, men (62%)

FOURSQUARE FOUNDED IN 2009 5O MILLION USERS IN 2015

18-43 yr old, men (60%) average income = $50k+ per year

LINKEDIN FOUNDED IN 2003 450 MILLION USERS IN 2015

30-64 yr old, men & women (30%) average income = $50k+ per year

TRIP ADVISOR FOUNDED IN 2000 200 MILLION + REVIEWS IN 2015

45-70 yr old, men & women often compared to the old AAA

URBANSPOON FOUNDED IN 2006 20 MILLION USERS IN 2015

25-40 yr old, women (60%)

VIMEO FOUNDED IN 2004 100 MILLION + USERS IN 2015

18-29 yr old, men & women

YELP FOUNDED IN 2004 150 MILLION + USERS IN 2015

25-54 yr old, women (54%) described as the new, global YellowPages

INSTAGRAM FOUNDED IN 2010 200 MILLION USERS IN 2015

18-34 yr old, women (60%)

PINTEREST FOUNDED IN 2010 90 MILLION + USERS IN 2015

18-64 yr old, women (75%)

VINE FOUNDED IN 2013 40 MILLION + USERS IN 2015

18-20 yr old, women (57%)

ANGIE’S LIST FOUNDED IN 1995 2 MILLION + PAID USERS IN 2015

40-60 yr old, women (70%) Average household income $200K + numbers come from the Pew Research Center and Business Insider

KEYS TO SOCIAL MEDIA SUCCESS: 1) KNOW YOUR AUDIENCE 2) CHOOSE THE RIGHT SOCIAL MEDIA CHANNELS

5) BE GENUINE 6) FOCUS ON YOUR U.S.P. (what makes you unique)

3) SET MEASURABLE GOALS

7) CONTENT SHOULD REFLECT YOUR PERSONALITY & BRAND

4) ENGAGE, DON’T SELL (at least not all the time)

8) RECRUIT BRAND CHEERLEADERS

www.GuardYourImage.com

THE “MUST HAVE” SOCIAL MEDIA CHANNELS:

most comprehensive platform with the most members

necessary for better Google search results

review site for every type of business

www.GuardYourImage.com

www.GuardYourImage.com

WHY SHOULD YOU CARE ABOUT

ONLINE REVIEWS? www.GuardYourImage.com

WHICH BUSINESS WOULD YOU RATHER ENTER?

This is a visual analogy of how people judge your business online, based on a review-based reputation.

www.GuardYourImage.com

90

%

of shoppers say buying decisions are influenced by ONLINE REVIEWS Number courtesy MarketingLand.com

www.GuardYourImage.com

Google ranks businesses higher in searches based (in part) on the quantity & quality of their reviews.

www.GuardYourImage.com

HOW TO GET MORE

ONLINE REVIEWS: www.GuardYourImage.com

STEP ONE:

ASK FOR REVIEWS FROM YOUR GOOD CUSTOMERS www.GuardYourImage.com

STEP TWO:

PUT LINKS TO YOUR REVIEW SITES EVERYWHERE. www.GuardYourImage.com

STEP THREE:

PUBLISH THE REVIEWS YOU GET ON SOCIAL MEDIA www.GuardYourImage.com

THE TOP PLACES TO GET REVIEWS: YELP

URBAN SPOON

FACEBOOK

ANGIE’S LIST

GOOGLE+

LINKEDIN

www.GuardYourImage.com

DO YOU HAVE A

PLAN IN PLACE TO DEAL WITH YOUR

ONLINE REVIEWS? www.GuardYourImage.com

A FEW RULES FOR DEALING WITH ONLINE REVIEWS: 1. ALWAYS KEEP YOUR RESPONSE POSITIVE 2. NEVER OFFER SOMETHING FOR FREE OR AT A DISCOUNT (IN A PUBLIC SPACE) TO APPEASE OR REWARD. 3. DON’T EXCLUSIVELY RESPOND TO NEGATIVE REVIEW

www.GuardYourImage.com

QUESTIONS? COMMENTS? Please contact us: LORAC Marketing | LORAConline.com [email protected] | 985-641-2220 If you’ve found this presentation to be helpful, please give us a review at:

www.GuardYourImage.com