Give Cheer November 10, 2013

PT4 PT9 Marketing & Product Guide November 10 - November 30, 2013

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PT9: November 10 - November 30, 2013

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GIVE CHEER Holiday Gift Cards 04

18403-14

Holiday Gift Packaging 08 Black Friday Sale 34

PT9 is a 3 Week Turn!

Questions?

PT9 - Features

Call helloLCBO at (416) 365 - 5932

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This year’s holiday themed gift cards and presenters will arrive in stores beginning week 30. Please ensure that gift cards and presenters are merchandised properly and continuously replenished to keep them fully stocked at all times.

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Holiday Gift Cards

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Holiday Gift Packaging

08 We’re here to help: helloLCBO” English-over-French Information Card

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We’ve got complete gifting solutions for busy holiday shoppers. Festive gift cards are a simple choice, and the perfect product dressed up in a beautiful gift bag or box looks thoughtful and impressive.

Give Cheer Staff Guide

Please be advised that “We’re here to help: helloLCBO” English-over-French Information Cards are now available for re-order. This Information Card raises customers’ awareness to the service that helloLCBO offers to them at their fingertips.

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This guide is meant to help our staff (both Customer Service Representatives and seasonal staff) with this year’s line up of gift products and gift packaging.

Black Friday Sale Black Friday has traditionally been the biggest sale day in the United States and we would like to entice Canadian shoppers to save themselves a long trip and wait at the border. Let customers know they can get great savings and enjoy these fan favourites while watching the Grey Cup game instead!

P9 and P10 Promotional Turns and Pricing

Please note that Period 9 is a 3 week turn. All stores should be ready with Period 10 displays and pricing signage as on Monday, December 2nd.

Tip on contacting helloLCBO: In the interest of avoiding delays and confusion, please have your re-order codes as well as the appropriate Marketing & Product Guide close at hand when placing signage orders.

ACTION: Please install the French and English sides of the Information Card throughout your store based on your store’s FLS designation. Please order additional Information Cards if needed (Re-order number DMS001).

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Peggable Gift Card & Presenter

07

Holiday Gift Packaging

08

Holiday Vessel

10

Gift Packaging Merchandiser

12

95¢ Bag Hot Button Sign Vintages Gift Packaging

14 15 19

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Supplier Gift Packs Holiday Block Piles

65

Exterior Springer Sign

71

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Holiday Gift Cards

Social Responsibility In-store Signage

Shopping Cart Signs

73

Front End Merchandiser

75

Wine Fridge

81

Seasonal & New Product Fixture Program

85

Special Promotions Fixture

87

Ontario Wines Programs

89

Beer Programs

99

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03

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Goals of the Promotion

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Marketing & Product Guide

29

Ontario Craft Beer End Aisle 100

NEW! Todays Cheer

30

Brewery Spotlight 101

End Aisle Brochures

31

Craft Beer Program 102

Beaujolais Nouveau

32

Black Friday Sale

34

Advertising

37

Promotional Sign Gallery

41

Mini-Thematic

55

Signature Collection

59

NEW! Deflate the Elephant

63

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Shari’s Picks

Ontario Craft Beer (Quarterly Program) 103

Vintages Superstars 105 Vintages BAM & LTO Signage 107 FOOD & DRINK 109 Participating Stores 111 Sold Space Programs 119 Display Table Guidelines 145 Brand Hi Lite Note 156

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Thematic Promotion

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GIVE CHEER NOVEMBER 10 - NOVEMBER 30, 2013

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The LCBO has selected well-chosen gifts for everyone on your customer’s lists! This year’s Holiday Campaign is all about making the holiday season less stressful by simplifying the shopping experience.

We all know customers want help deciding what to buy, so the LCBO’s holiday gift to them is to make it easy to shop, easy to celebrate and easy to give. We’ve done the work so that our customers won’t have to. This guide highlights this year’s assortment of gift products and packaging.

Holiday Gift Cards

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An important incremental sales opportunity! 14-P9/10

For customers who aren’t sure of what to buy – don’t let them leave empty-handed. Recommend an LCBO or Vintages gift card.

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Our gift card sales are growing at an exponential rate.

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Holiday Gift Card (All Stores) Case packed 25 per design (3 designs) LCBO# 359224 Min $10 / Max $500 per card

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Gift Cards

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Our research tells us that gift cards are highly valued by customers, and when redeemed, customers spend an average of 54% more than the value of the card – and often splurge by buying higher priced premium brands.

Vintages Gift Card (All Stores) Case packed 25 LCBO# 291930 Min $10 / Max $500 per card Vintages Gift Card Presenter Case packed 25 LCBO# 105023

Holiday Gift Card Presenter (All Stores) Case packed 25 per design (3 designs) LCBO# 359240

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Promotional Turn 9 - Give Cheer

Holiday Gift Cards

Overview

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This year’s holiday themed gift cards and presenters will arrive in stores beginning week 30. Please ensure that gift cards and presenters are merchandised properly and continuously replenished to keep them fully stocked at all times. Only display cards from previous years when current inventory is low.

Participating Stores

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Cash Desk

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Wood Gift Packaging Merchandiser

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1, 4, 10, 15, 19, 21, 22, 23, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 58, 63, 64, 65, 95, 97, 102, 106, 130, 132, 145, 148, 149, 154, 156, 164, 168, 171, 179, 185, 187, 191, 195, 198, 200, 201, 209, 211, 212, 217, 221, 228, 243, 252, 253, 263, 265, 269, 278, 287, 288, 325, 326, 329, 334, 340, 341, 344, 346, 355, 358, 359, 360, 361, 362, 367, 373, 378, 381, 383, 385, 387, 390, 391, 392, 393, 397, 401, 404, 407, 412, 416, 417, 437, 438, 445, 452, 470, 481, 486, 490, 494, 495, 497, 499, 501, 505, 511, 522, 523, 526, 528, 532, 536, 542, 544, 545, 546, 549, 553, 555, 556, 559, 564, 568, 569, 573, 575, 579, 580, 590, 602, 605, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 698, 699, 703, 706, 771, 776

VINTAGES Metal Gift Packaging Merchandiser

1, 2, 5, 10, 15, 17, 19, 20, 21, 23, 34, 35, 36, 38, 40, 57, 58, 82, 83, 106, 115, 143, 148, 149, 154, 156, 163, 164, 168, 171, 179, 182, 185, 187, 198, 207, 209, 212, 217, 218, 223, 226, 242, 243, 252, 265, 278, 288, 298, 311, 326, 329, 333, 334, 346, 353, 355, 359, 360, 361, 367, 368, 378, 383, 385, 390, 393, 398, 404, 407, 416, 417, 427, 431, 432, 438, 444, 445, 446, 452, 456, 457, 459, 465, 469, 481, 483, 485, 486, 490, 494, 495, 499, 501, 505, 511, 512, 522, 523, 526, 528, 536, 540, 542, 544, 545, 546, 547, 553, 555, 556, 564, 566, 568, 573, 579, 590, 593, 601, 616, 619, 623, 624, 629, 630, 631, 632, 635, 636, 641, 642, 643, 694, 698, 700, 771, 776

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Gift Cards - Continued

All Stores

Merchandising Instructions • Cash Desk(s) Merchandise in the small or large Acrylic Gift Card Merchandisers. • Wood Gift Packaging Merchandiser Merchandise in the existing Acrylic Gift Card Holders. • NEW! Vintages Hanging Gift Card Merchandiser (acrylic/metal) Affix the New Vintages Hanging Gift Card Merchandiser to the existing Metal Gift Packaging Merchandiser and place near Vintages section, displaying only Vintages cards and presenters. Marketing & Product Guide

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Holiday Gift Cards

Components & Re-order codes

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Large acrylic gift card merchandiser for cash desk – GFT099 Large acrylic gift card merchandiser insert sign (1 piece) – DMS 14095-31 Small acrylic gift card merchandiser for cash desk – GFT105 Small acrylic gift card merchandiser insert sign (2 pieces) – GFT115

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Acrylic Gift Card Merchandiser - Large

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Acrylic Gift Card Merchandiser - Small

Vintages Hanging Gift Card Merchandiser (acrylic/metal) (Select Stores Only)

Metal Gift Packaging Merchandiser (Vintages)

Gift Card Allocations & Receivals

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Gift Cards - Continued

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14-P9/10

• • • •

Holiday gift cards are force-allocated to stores beginning October 21st. Gift card activations will be monitored and additional cards will be automatically forced to stores requiring more inventory. Receive gift cards and presenters into inventory as you would any other Vendor Direct Receivals using Givex distributor 6230. Vendor Direct Receivals procedures are available on the intranet portal (search Vendor Direct Receivals).

Gift Card Batch Activations Gift Card Batch Activation is available for customers purchasing large orders. Complete batch activation instructions are available on the intranet portal {Retail Operations > Store Operations & Support > Customer Service & Store Support and BYID (#878) > Gift Card Program}. Alternatively, customers can conveniently order gift cards online in bulk quantities for a nominal fee at www.lcbo.com/giftcards. 6


Peggable Gift Card & Presenter


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Merchandising Instructions

Participating stores will receive detailed merchandising instructions and hardware the week of November 4, 2013.

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• End Aisle (5 per store) Merchandise on the NEW Metal Gift Card Peg Hook. • In Section (10 per store) Merchandise on the NEW Metal Gift Card Hanging Peg Hooks. • Wood Gift Packaging Merchandiser Merchandise on the existing Metal Hooks on fixture.

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Peggable Gift Card and Presenter

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1, 10, 21, 35, 57, 64, 145, 148, 149, 154, 156, 164, 171, 187, 195, 200, 207, 217, 226, 243, 253, 263, 265, 287, 288, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 361, 367, 371, 373, 378, 381, 383, 385, 386, 390, 393, 398, 404, 407, 412, 416, 417, 427, 432, 434, 438, 443, 445, 452, 453, 457, 459, 465, 481, 483, 486, 494, 495, 497, 499, 505, 511, 522, 523, 528, 536, 542, 545, 553, 555, 566, 568, 573, 575, 587, 590, 616, 617, 619, 623, 624, 629, 630, 631, 632, 641, 698, 700, 771, 776

Holiday Peggable Gift Card and Presenter (English Version) (Select Stores) Case packed 25 (card & presenter comes together) LCBO# 359232 Min $10 / Max $500 per card

Holiday Peggable Gift Card and Presenter (French Version) (Select Stores) Case packed 25 (card & presenter comes together) LCBO# 366484 Min $10 / Max $500 per card


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Holiday Gift Packing

LCBO#

Price

Merchandise

Images

Red & White Knit Single Bottle Bag

355750

$5.95

Promotional Fixture (top shelf), in Fabric Bag Self-Merchandiser

$5.95


14-P9/10

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Description

1 Version

Red Felt Single Bottle Bag with Dots

356105

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Case packed 12

1 Version Case packed 12

356097

$5.95


355719

$5.95

Promotional Fixture (Top Shelf)

355727

$6.95

Promotional Fixture (Top Shelf)

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Red Fleece Single Bottle Bag with Appliqué

Felt Single Bottle Bag (Red/Green)

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Case packed 12

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Gift Bags & Boxes

1 Version

2 Versions

Case packed 12 (6 per colour)

Felt Double Bottle Gift Bag 1 Version Case packed 12

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Holiday Gift Packing

LCBO#

Price

Merchandise

Medium Shopper

359166

$1.95

• Cash Desk

Images

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Description

• Gift Packaging Merchandisers

1 Version

357988

$0.95

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Holiday Seasonal 95¢ bag

• Cash Desk

• End Aisles (select stores)

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2 Versions

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Case packed 100 (50 per design)

Generic Seasonal 95¢ Bag 2 Versions

358002

$0.95

• Cash Desk • End Aisles (select stores)


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Gift Bag & Boxes Continued

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Case packed 50

Single Bottle Gift Box

357830

$1.95

• Gift Packaging Merchandisers • Cash Desk

4 Versions


Double Bottle Gift Box 4 Versions

357855

$2.95

• Gift Packaging Merchandisers • Cash Desk



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Holiday Vessel

Description

Price

355735

Holiday Vessel

$6.95

14-P9/10

LCBO#

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Holiday Vessel

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1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 44, 50, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 79, 80, 82, 83, 90, 92, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 185, 187, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 218, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 287, 288, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 486, 490, 491, 494,495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617. 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 697, 698, 699, 700, 702, 703, 706, 771, 776

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Instructions for wrapping Vessels

Participating stores

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Holiday Vessel

Featured Gift Preparation Guidelines

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If the holiday vessels sell through, make up prewrapped gifts with inventory of other gift vessels.

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Do not sell the vessels without products.

Wrap Kits 356626 $3.50 (Per Gift Wrapped) Case Packed in 6

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Use the Holiday wrap kit (cello bag, red fill, red ribbon). We recommend making 6 gifts at a time as there is enough fill in each wrap kit to prepare 6 vessels.

Include the following on the label by using Kwick Price.

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Instructions for wrapping Vessels

Always pre-wrap the featured gift vessels with products chosen at the store Manager’s discretion (selected to reflect store’s demographics) and merchandise on the Promotional Fixture End.

• • • • • • • •

Product Name(s) Product LCBO#(s) Product Price(s) Vessel LCBO# Vessel Price Wrap Kit LCBO# Wrap Kit Charge ($3.50) Total Price

Affix the label to the gift with the ribbon. Tie the ribbon with a simple bow.


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The vessel seen in the photos are for instructional purposes only. The vessel you will receive looks different.


Gift Packaging Merchandiser (Metal) 14-P9/10

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Stores will receive Holiday sign inserts for the Metal Gift Packaging Merchandiser.

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There are two versions - LCBO & Vintages. Stores will receive insert signs according to how many Metal Stand Merchandisers they have.

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After the Holiday season, the metal gift packaging merchandiser will be used for year-round folding boxes.

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Stores that do not have a metal gift packaging merchandiser should merchandise the folding boxes on the hooks at the cash desk.

Re-Order # 14095-32

Please remove all year-round packaging from the sales floor and store in the back room until the inventory of the Holiday gift packaging is sold through or until the end of PT10.

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LCBO Gift Packaging

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Place the merchandiser in a prominent, high-traffic location (near the cash desks, Customer Service desk, Seasonal & New Product Fixture, etc.). Please replenish throughout the promotion.

Fabric Gift Bags Stores receiving fabric bags will also receive either a large (three section), or a small (two section self-merchandiser to place on the top shelf of the Promotional Fixture. Additional merchandisers can be ordered from helloLCBO.

Re-Order # 14095-33

Re-Order # Large: 14095-34 Re-Order # Small: 14095-35 12



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Gift Packaging Merchandiser (Wood) Remove the existing year round sign and all the year round packaging currently merchandised on the fixture and replace with the “Holiday” sign insert. The sign slides into the top of the frame.

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Holiday Gift Card & Presenters

Holiday 95¢ bags &/or Generic 95¢ bags

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LCBO Gift Packaging

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Additional signs may be ordered through helloLCBO (Re-order 14095-36).

Single & Double Bottle Gift Bags & Medium Shopper


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Holiday Gift Boxes

95¢ Bag Hot Button Sign

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Overview

Install signs upon receipt.

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+ 357988 Holiday 95¢ Bag

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Install the Holiday 95¢ Bag Hot Button Sign at each cash end with the existing clip. Install one sign on all cash ends (even if there are two baskets).

Description

+ 358002 Generic 95¢ Bag

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Replacement signs and clips can be ordered from helloLCBO (416-365-5932). Reorder #

95¢ Bag Hot Button Signs

DMS14095-41

95¢ Bag Hot Button Sign Clip

NIHK102

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95¢ Bag Hot Button Sign - Holiday

14-P9/10

All stores are receiving signs to promote the price of our Holiday 95¢ bags.

Stores in FLS designated areas MUST display the bilingual side of the sign.

CLIP NIHK102

Please remove all the Autumn & Year-Round 95¢ bags to encourage full sell through of the new Holiday Program.

SIGN (ENGLISH OVER BILINGUAL) DMS-14095-41

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Vintages Gift Packaging

LCBO#

Price

Merchandise

Vintages Sequin Single Bottle Gift Bag (NEW)

358366

$5.95

• Cash Desk

Images

• Plexi Fabric Bag Holder

258400

$5.95

• Cash Desk

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• Plexi Fabric Bag Holder

Vintages 95¢ Bag Single Bottle Bag

259499

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Single bottle bag Case Packed in 12 $0.95

• End Aisles (select stores) • Cash Desk

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Case Packed 100

Vintages Single Bottle Gift Bag with Rope Handle

923599

$1.95

• Gift Packaging Merchandiser • Cash Desk

Case Packed in 100

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V intages Gift Bags And Boxes

Vintages Fabric Single Bottle Gift Bag

Vintages Icewine Gift Box

258384

$1.75


Single Bottle Box Case Packed 24

Vintages Single Bottle Gift Box

258418

$1.95


Single Bottle Box Case Packed 24

Vintages Double Bottle Gift Box Double bottle box

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Single bottle bag Case Packed in 12

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Description

258426

$2.95


Case packed 12


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95¢ Bag Hot Button Sign - Vintages

Overview

Install signs upon receipt.

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+ 259499 Vintages 95¢ Bag

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Install the Vintages Hot Button Sign at each cash end with the existing clip. Install one sign on all cash ends (even if there are two baskets).

Replacement signs and clips can be ordered from helloLCBO (416-365-5932).

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Reorder #

95¢ - $1.95 Bag Hot Button Signs

95¢ Bag Hot Button Sign Clip

DMS

14095-42 NIHK102

Stores in FLS designated areas MUST display the bilingual side of the sign.

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95¢ Bag Hot Button Sign - V intages

14-P9/10

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All stores are receiving signs to promote the price of our Vintages 95¢ and $1.95 bags.

CLIP NIHK102

Please remove Year-Round & Autumn 95¢ bags to encourage full sell through of the new Holiday Program.

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SIGN (ENGLISH OVER BILINGUAL) DMS-14095-42


LCBO#

Price

Merchandise

Vintages Wooden Box - 1-Bottle

285106

$6.95

• Gift Packaging Merchandiser

Images

• Vintages Section

Case Packed in 12


285114

$10.95

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• Display Tables

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Description

• Gift Packaging Merchandiser

• Vintages Section

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Case Packed 6

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• Display Tables


285122

$14.95

• Gift Packaging Merchandiser • Vintages Section

Case Packed in 4

• Display Tables

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Vintages Gift Bags And Boxes Continued

Vintages Gift Packaging

VINTAGES Wooden Box - 6-Bottle

Case Packed 2

285130

$23.75

• Gift Packaging Merchandiser • Vintages Section • Display Tables


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You can view gift photos and pricing information on the Holiday Gifting Program website at:

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All distribution lists for the Holiday gift packaging, Bag & Boxes and Spirit Pre-Wrap are posted on the Portal.

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(http://home.lcbo.com/sam/ merchandising/holidaygiftingprogram/ Pages/Default.aspx) These gifts will be allocated to your store. The Holiday Gifting Team calculates the appropriate quantity and each District Manager reviews the total allocation to ensure the overall quantity suitable for your store.

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IMPORTANT

These items cannot be re-ordered from the warehouses.


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Holiday Block Piles

Key Dates

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Gifts for Wine Lovers Gifts for Spirits Lovers Gifts for Beer Lovers Gifts under $25 Gifts under $50 Staff Favourites Specialty Products

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• • • • • • •

Ship Date: The Week of October 21, 2013 Install: Week of October 28th, 2013

Block Pile Signage Package

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14-P9/10

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Careful planning and merchandising of Holiday Block Piles is crucial to increase sales of products. Holiday block piles will be organized by themes to provide customers with solutions for gift-giving.

Re-order# 14095-51: • Pole Toppers • Pricer Cards • Shelf Talkers

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Give Cheer Staff Guide By now each store would have received their allotted quantities of the Holiday Staff Gift Guide. This guide is meant to help our staff (both Customer Service Representatives and seasonal staff) with this year’s line up of gift products and gift packaging.


Holiday Block Piles - Build

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Building Block Piles

Where to Build

Gifts for the Wine Lovers

Power Aisle

Gifts for the Spirits Lovers

Power Aisle

Gifts for the Beer Lovers

In available space

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Theme

Gifts Under $25

Power Aisle

Gifts Under $50

Power Aisle

Staff Favourites

In available space In available space

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Specialty Products

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• Products are assigned to themes on the following pages and in the Holiday Staff Guide. • Always place pole top signs before building the display. • “Stadium Cut” as many cases as possible to maximize product facings. • Place the tallest stack of cases in the middle of the Block Pile. • Height: Minimum - 3 cases (use dummy cases if necessary) Maximum - 5 cases • Building Block Piles with four to ten SKUs is ideal. Too many SKUs on a Block Pile can be overwhelming for the customer. • Place the signs amongst the cases to visually break up large Block Piles. Try to avoid long “walls of product”. • Include Vintages gift packs on the Block Piles.

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Build Block Piles by theme. The themes provide customer solutions.


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Holiday Block Piles - Build

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Block Pile Configuration

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14-P9/10

• Do not cover the sign’s message with product. • Build out and cascade product if you need to maximize the amount of product on the floor.

Entrance

= Possible display locations

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Block Pile Themes

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Gifts for Wine Lovers Description

253682 590000 348375 348326 348334 253724 348714 291161 253740 37069 253732 348300 348367

Bouchard P&F Duo Gift Pack Cesari Amarone Mara Olive Oil Gift Set Henry of Pelham Cuvee Catharine Brut and Rosé Inniskillin Gift Set Jackson-Triggs 2 bottle Holiday Gift Set Robert Mondavi Private Selection Gift Pack The Dreaming Tree Gift Pack Veuve Clicquot Brut Ponsardine Tin Veuve Clicquot Brut Shopping Bag Veuve Clicquot Ice Jacket Veuve Clicquot Rosé Shopping Bag Villa Maria Gift Pack Woodbridge Holiday Gift Set

Format (mL)

Retail*

750 x 2 750 x 2 750 x 2 750 x 2 750 x 2 750 x 2 750 x 2 750 750 750 750 750 750 x 2

$35.95 $59.95 $59.90 $27.90 $26.90 $37.95 $29.95 $73.10 $67.75 $67.75 $80.50 $32.90 $24.95

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LCBO#

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* Price subject to change

Gifts for Spirits Lovers

LCBO#

Description

Format (mL)

Retail*

289819

10 Year Old Ardbeg with Glass In Gift Box

700

$103.30

601344

Chivas Regal 12 YR Old W/Glasses Gift Pack

750

$54.95

184721

Courvoisier VS Gift Pack With Snifter

750

$59.95

287029

Crystal Head Gift Pack

750

$64.95

604686

Glenfiddich Tasting Collection

600

$86.95

184648

Glenmorangie Original With 2 Tumblers

750

$75.85

342238

Grey Goose With Shaker Gift Pack

750

$58.95

346635

Remy Martin VSOP with Glasses

750

$89.95

287581

The Glenlivet 12 YO with 2 Glasses

750

$53.95

49189

The Glenlivet 15 Year Old In Leather Box

750

$65.95



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14-P9/10

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Block Pile Themes

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Gifts for Beer Lovers Description

254136

6 Belgian Exclusive Ales

3822

Bah Humbug

891622

Bitburger Premium Beer Mini Keg

288696

Cuvee Van De Keizer Blauw

750

$7.80

345504

Czechvar 5L Keg

5000

$21.95

290866

Deus Brut des Flanders

750

$19.95

345496

Hen House

4 x 500

$12.95

288779

Innis & Gunn Connoisseur's Oak Collection

3 x 330

$14.95

361170

Mill Street Mixed Pack

2 x 355

$13.25

361162

OCB - Discovery Pack

6 x 341

$12.95

345363

Okanagan Winter Craft Pack

6 x 341

$11.95

345538

Panil Enhanced

750

$15.00

256107

Rickard's Tasters Pack

4 x 473

$8.95

345546

Samuel Adams Barrel Room Collection

3 x 750

$35.20

696658

Samuel Smith's Selection

3 x 550

$17.55

408005

Samuel Smith's Winter Welcome Ale

550

$3.95

288803

Shepherd Neame Christmas Ale

500

$3.50

171413

St Ambroise Russian Imperial Stout

341

$5.95

66027

St Ambroise Vintage Ale Gift Pack

6 x 341

$17.95

288787

St Ambroise Winterfest

6 x 341

$13.00

288753

St Peter's Golden Ale Mini Keg

5000

$29.95

890079

St Peter's Winter Ale

500

$3.95

272179

Stella Artois Large Bottle

750

$6.95

288829

Stiegl Alpine Pack

4 x 500

$9.95

251173

The 3 Kings Gift Pack

3 x 341

$9.95

256297

Unibroue 17 Grande Reserve

750

$12.95

345520

Waterloo Seagram Christmas Sampler

6 x 473

$14.95

288811

Wychwood Brewery Beers of Character Collection

4 x 500

$12.95

Retail*

6 x 330

$18.95

500

$3.50

5000

$24.95

PY

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TR AD E * Price subject to change

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Format (mL)

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LCBO#


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Block Pile Themes

Format (mL)

Retail*

49262

Absolut Five Flavour Gift Pack

250

$17.95

224014

Alexander Keith's Hope Series Barrel

6 x 473

$19.95

296541

Appleton V/X Holiday Gift Pack

375

$17.45

84137

Baileys Miniature Sampler Pack

200

$15.95

348706

Barros Miniatures Port Sample Pack

50 x 5

$16.95

345512

Belhaven Brewery Collection

6 x 500

$18.95

294009

Bowmore Distillers Collection

150

$24.95

49304

Canadian Club Classic W/Glasses Gift Tin

375

$19.95

Crown Royal W/Glasses Gift Tin

375

$18.95

Dooley's Toffee Six Appeal Gift

300

$13.95

Freixenet Cordon Negro 2 Flute Gift

750

$18.25

Fuzion Alta Gift Pack

750 x 2

$19.95

Grolsch 1.5 L

601393 898478 190066

1500

$11.40

341545

Holiday Tree Liqueur

40

$6.95

345488

Molson Canadian NHL Holiday Gift Pack

2 x 473

$11.95

291237

PKNT Holiday Gift Pack

750 x 2

$21.90

347963

Santa Carolina Reserva Gift Pack

750 x 2

$24.90

291260

Santa Rita 120 Series Gift Pack

750 x 2

$21.95

82719

Solaz Gift Pack

750 x 2

$22.90

676494

Taste of Belgium Gift Pack

3 x 330

$20.95

49627

Tequila Rose 6-Pack Carrier

300

$13.95

291252

Two Oceans Gift Box

750

$20.50

348458

Wayne Gretzky VQA Gift Pack w/Coaster

750

$19.95

TR AD E

292417

C O

461962

O

Description

PY

LCBO#

N

Gifts under $25



25

14-P9/10

LY

Block Pile Themes

Format (mL)

Retail*

643619

Baileys Irish Cream W/Glasses Gift Pack

750

$32.95

287045

Canadian Club Premium Gift Pack

750

$29.95

287011

Crown Royal Maple Leaf Gift Pack

750

$32.95

141853

Crown Royal With Bag Gift Box

750

$29.45

348441

Crush Holiday VQA Gift Pack

750 x 2

$29.95

341933

Disaronno Giftpack With 2 Flute Glasses

750

$32.95

287102

El Dorado 12 Year Old Gift Pack

750

$40.95

603688

Forty Creek Barrel Select W/ Glasses

750

$29.95

Forty Creek Cream Liquor Gift Pack

750

$32.95

Hat Trick Toque Holiday Gift Pack

750 x 2

$27.95

Hpnotiq Liquor W/Glasses Gift Pack

750

$36.95

Icewine & Brandy Gift Set Gift Pack

375

$29.95

Jack Daniel's Sour Mash Traveln’Tin

294736 3251 898882

750

$34.95

291823

Jacob's Creek Holiday Triple Gift Pack

750 x 3

$29.95

343012

Jägermeister Gift Pack With 2 Glasses

750

$27.95

600130

Jameson Irish Whiskey With Flask Gift Pack

750

$36.95

286930

Kahlúa With 2 Glasses

750

$29.95

341677

Ketel One Premium Cocktail Shaker

750

$36.95

295030

Lakeview Vidal Icewine Vqa & Maple Syrup

200

$27.95

291377

Masianco & Campofiorin Gift Box

750 x 2

$34.95

297721

Mike Weir VQA Holiday Gift Pack

750 x 2

$31.90

341651

Sailor Jerry Spiced Rum Gift Tube

750

$30.95

265934

Skate

750

$49.95

3236

Tequila Rose With Glasses Gift Pack

750

$29.95

253633

Trapiche Malbec Trio Gift Pack

750 x 3

$36.95

341263

Wiser's Deluxe With Flask Gift Pack

750

$31.95

TR AD E

248237

C O

341206

O

Description

PY

LCBO#

N

Gifts under $50


26


LY

Block Pile Themes

N

Specialty Products Description

286906

Absolut Vodka Originality

Format (mL)

Retail*

750

$26.95

O

LCBO#

Alexander Grappa Brunello Di Montalcino

700

$36.65

Avantgarde Dornfelder Red Bottle

750

$14.95

84186

Avantgarde Pinot Grigio Blue Bottle

750

$14.95

342337

Bacardi Superior Collectors Tins

750

$25.45

PY

341628 291807

Belvedere Red Metallic

1750

$108.95

Belvedere Red Special Edition

750

$48.95

Bottega Gold Sparkling

750

$22.95

Bottega Jeroboam Server With Tap

3000

$124.95

Bottega Pink Sparkling Rosé

750

$22.95

621458 49403 187914 348318

C O

286872 249102

Bottega Platinum Sparkling

750

$22.95

Bottega Vino dei Poeti Prosecco Magnum

1500

$29.95

348730

Chocolate Shop Creme de Cocoa Chocolate Wine

750

$15.95

293167

Chocolate Shop Red Wine

750

$15.95

TR AD E

253674

245043

Cortel Brandy Chinese Symbol Gift Box

700

$28.95

290148

Crazy Uncle Blood Orange Rosemary Maple Punch

1000

$18.95

185884

Evan Williams Eggnog

750

$14.95

187930

G.H. Mumm Cordon Rouge with Dinner Bag

750

$61.25

344960

Gianduia Crema Cioccolato Gianduia E Grappa

500

$24.95

353169

Gonfalone - Chianti DOCG (straw bottle)

750

$14.95

341172

Grand Marnier Cordon Rouge Limited Edition Bottle

750

$44.95

348391

Henkell Trocken

6000

$348.70

341198

Hennessy PC3 VSOP

700

$94.95

593533

Jazz Vodka

750

$29.95

341537

Kahlúa Gingerbread

375

$16.25

210104

Kahlúa Peppermint Mocha Coffee Flavour

375

$16.25

348383

Louis Latour Bourgogne Pinot Noir Magnum

1500

$46.50

291187

Moët & Chandon Imperial Diamond Suit

750

$61.60

291195

Moët & Chandon Rosé Diamond Suit

750

$75.70


27

14-P9/10

LY

Block Pile Themes

N

Specialty Products - continued Description

589929

Moselland Ars Vitis Winter Scene Traben Trarb

Format (mL)

Retail*

750

$9.95

O

LCBO#

Moselland Cat Bottles - Pomegranate & Yellow

500

$9.95

Mozart Gold Chocolate Cream Liqueur

500

$29.95

447730 253807

Old Tom's Original Egg Nog Piper Heidsieck Bodyguard

750 750

$13.95 $54.95

185512

Remy Martin Coeur De Cognac

700

$124.95

127852

Taylor Fladgate Late Bottled Vintage

750

$24.95

342022

Tipples

200

$7.50

C O

PY

561662 341644

291179

Veuve Clicquot Rosé Ice Dress

750

$80.50

286971

Vodka Mudshake Chocolate Candy Cane

4 x 270

$11.95

187666

Vodka Mudshake Egg Nog 4PK

4 x 270

$11.95

348524

Warm N Cozy

750

$11.95

TR AD E


Staff Favourites

Selected by Store Managers and merchandised in the Block Pile with appropriate signage.

28


Shari’s Picks

Components & Merchandising

Shari Mogk-Edwards, Vice President, Products, Sales and Merchandising is endorsing 10 products during PT9. The program will be supported with insection Shelf Talkers during the Period 9 promotion. The pre-printed Shelf Talkers are to remain up throughout PT9 and PT10.

• Install the pre-printed Shelf Talkers in front of the participating products in their regular on-shelf location. • Re-order # DMS-14097-18

O

N

LY

Overview

PY

An additional 10 products will be endorsed by Shari Mogk-Edwards during Period 10 promotion.

C O

Key Dates

Signage ships: November 4, 2013 Start Date: November 11, 2013 End Date: January 6, 2014

TR AD E

Shari’s Pick

Advertising 30 second radio spots will be running November 18 - December 23 throughout the province to promote Shari’s Picks for the Holiday season. Shari will act as a spokesperson and will highlight the following products: • Holiday Liqueurs with Criollo Sea Salted Caramel Liquor • Signature Series Wines with Bastiolo Barolo • Trius Brut VQA

Participating Product LCBO#

Description

Size (mL)

349514

Grand Marnier Rasp Peach

750

356147

Criollo Sea Salted Caramel

375

720532

Auchentoshan Three Wood

750

274258

Diplomatico Reserva

750

358556

Dillon's Gin 22 Unfiltered

750

256297

Unibroue 17 Grande Reserve

750

351049

Union Gold VQA

750

284539

Trius Brut VQA

750

310409

Robert Mondavi Napa Valley Chardonnay

750

350454

Rodney Strong Cabernet Alexander Valley

750


29

NEW! Today’s Cheer - One Day Offers for the Holidays

Overview 14-P9/10

LY

To help drive traffic to our stores this holiday season, we will be adopting a 1-day super-offer strategy. All stores will participate in these offers, which will be valid “while supplies last.”

O

N

We recommend ordering additional stock of the participating products. Stores that do not normally carry these products should consider bringing them in for this promotion.

Key Dates & Offers

Description

21-Nov

487256

Stella Artois*

28-Nov

244186

Collingwood

5-Dec

604868

12-Dec

225698

PY

LCBO#

Size (mL)

Offer

6 x 330

Gift with purchase

750

$6.00 LTO

Grey Goose

1750

100 BAM

The Kraken Black Spiced Rum

750

$5.00 LTO

C O

Date

* Regional Director’s have approved engravers to be on site at stores 187, 217, 438, 445 and 624. CSRs will distribute vouchers at point of purchase. Customers who purchase two 6-pack bottles of Stella Artois will receive a voucher for a custom engraved Stella chalice.

TR AD E

Today’s Cheer

Signage will ship the Monday prior to each offer date.

Components


Each offer will have a unique signage • Build a display with the featured package that consists of the following: product using the Mini-Backer • Mini-Backer Card Card on the specific day of each • Shelf Talkers special offer. The display should be located prominently within the store. Advertising • Install the pre-printed shelf talkers in front of the product in their The one day offers will be advertised regular on-shelf location. via radio spots throughout the province, in addition to newspaper ads.

30


End Aisle Brochures

Overview

N

LY

All stores will receive copies of the Holiday Cocktail Brochure at the start of PT9. The brochure should be displayed in the brochure holders on each End Aisle 1 through 10 only for visibility & customer pick-up.

O

PY

Key Dates

(1st shipment) (2nd shipment)

C O

Ship Date: November 4, 2013 Ship Date: November 25, 2013 Takedown: January 5, 2014

Holiday Cocktail Guide Re-order# 14095-04

TR AD E

End Aisle Brochures

A second shipment of the Holiday Cocktail Guide will be sent out in Period 10 to all participating stores.

Participating Store All Stores

Merchandising Instructions • The brochures are to be merchandised on all End Aisles in the wire brochure holders. (Please see illustration) • Please re-stock the brochures throughout the promotion. • Addition brochures are available for ordering. The re-order# is 14095-04.


31

Beaujolais Nouveau Nouveau wines have arrived

Overview


LY

N

C O

PY

The Nouveau program offers customers a taste of the first wines from this year’s harvest. The 2013 release includes wines from France and Italy and includes Vintages products. Products are available while supplies last.

TR AD E

Beaujolais Nouveau

Nouveau wines are released around the world on the same date (the third Thursday of November) every year.

1, 2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 32, 34, 34, 35, 36, 37, 38, 40, 42, 44, 45, 46, 47, 48, 49, 50, 52, 52, 53, 54, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 66, 67, 67, 68, 69, 70, 71, 72, 73, 74, 75, 75, 78, 79, 81, 82, 83, 84, 85, 86, 87, 88, 90, 91, 91, 92, 92, 93, 94, 95, 97, 98, 99, 101, 103, 106, 108, 109, 110, 112, 113, 115, 116, 117, 117, 122, 123, 124, 125, 125, 128, 128, 129, 129, 130, 132, 133, 136, 137, 139, 140, 143, 144, 145, 148, 149, 151, 151, 152, 153, 154, 155, 156, 160, 163, 164, 167, 167, 168, 170, 171, 175, 178, 179, 182, 183, 183, 184, 184, 185, 187, 188, 189, 189, 191, 192, 192, 193, 193, 194, 195, 196, 198, 199, 200, 201, 202, 204, 204, 205, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 220, 220, 221, 222, 223, 224, 226, 227, 228, 229, 230, 233, 234, 236, 236, 237, 238, 239, 242, 243, 244, 245, 245, 247, 248, 249, 252, 253, 255, 260, 261, 263, 265, 266, 268, 270, 271, 275, 276, 277, 278, 281, 287, 288, 295, 297, 298, 300, 301, 303, 303, 310, 310, 311, 312, 313, 314, 320, 320, 324, 324, 325, 326, 327, 327, 329, 330, 331, 333, 334, 338, 338, 340, 343, 344, 345, 346, 348, 351, 353, 354, 355, 358, 359, 360, 361, 362, 362, 363, 363, 367, 368, 370, 370, 371, 372, 373, 378, 381, 383, 384, 385, 386, 387, 388, 389, 389, 390, 392, 393, 394, 395, 395, 397, 398, 400, 401, 402, 403, 404, 405, 405, 406, 406, 407, 411, 411, 412, 415, 416, 417, 418, 419, 420, 425, 426, 427, 428, 431, 432, 434, 435, 437, 438, 441, 442, 443, 444, 445, 446, 452, 453, 454, 456, 457, 458, 458, 459, 461, 465, 466, 466, 467, 468, 470, 474, 481, 483, 485, 486, 489, 490, 490, 491, 494, 495, 496, 497, 499, 501, 502, 505, 507, 509, 510, 511, 512, 513, 515, 517, 518, 521, 522, 523, 526, 527, 528, 529, 532, 533, 534, 536, 537, 538, 539, 539, 540, 542, 544, 545, 546, 547, 549, 550, 552, 552, 553, 555, 556, 558, 559, 562, 563, 564, 564, 566, 568, 569, 573, 575, 576, 576, 578, 578, 579, 580, 581, 582, 584, 584, 586, 587, 589, 590, 593, 596, 601, 602, 605, 612, 614, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 677, 694, 697, 698, 700, 702, 703, 771, 776

O

14-P9/10

Nouveau Thursday November 21 It’s here!

32


Beaujolais Nouveau Nouveau wines have arrived

Key Dates

Components

LY N

PY

• Cut-case Backer card (1 version) • Generic Pricer card (1 version) • Branded Pricer Cards (9 versions)

O

The start date is crucial. Please do not make the products available until the start of business on November 21, 2013.

C O

Components can be re-ordered by complete kit: Nouveau English kit 14095-05 Nouveau Bilingual kit 14095-06

Participating products LCBO#

Description

220533 271759

Catalans Primeur Syrah Merlot IGP Tollo Novello Rosso Terre Di Chieti

891846 897934 899955 366476

Duboeuf Gamay Nouveau Mommessin Beaujolais Nouveau Negrar Novello Del Veneto IGT JP Chenet Beaujolais Nouveau

113266

12 Beaujolais Villages Nouveau (Joseph Drouhin) 12 Beaujolais-Villages Nouveau (G. Duboeuf) The Fool Reif Estate Gamay Nouveau VQA Generation Seven Nouveau

TR AD E

Beaujolais Nouveau - Continued

Ship Date: November 18, 2013 Start Date: November 21, 2013 End Date: December 19, 2013 or until depleted

932780 220483 318600

Merchandising instructions • Build a Block Pile in a prominent location with the approved signs. • Use dummy cases or risers if required. • Stores that are designated FLS will receive a bilingual package. Marketing & Product Guide

33

All signs are shipped in one kit. English kits 14095-05 Bilingual kits 14095-06

DO NOT USE SUPPLIER PRODUCED SIGNS

Black Friday Sale

Description

Size (mL) LTO

224352

Crown Royal Black

750

$5.00

269027

Bacardi Oakheart

750

307975

N

$4.00

Cupcake Cabernet Sauvignon

750

$3.00

553321

Mission Hill Cabernet

750

$5.00

306001

Colio Bianco Secco

4000

$4.00

225243

Stolichnaya Vodka

750

$2.50

353300

Mike’s Variety Pack

12 x 330

$5.00

44784

Negrar Amarone

750

$7.00

219543

Inniskillin Late Autumn Riesling

750

$2.00

59311

7 Deadly Zins

750

$5.00

O

LCBO

PY

Key Dates

C O

Ship Date: November 22, 2013 Start Date: November 29, 2013 End Date: December 1, 2013

Participating Product & Ordering

TR AD E

Black Friday Sale

14-P9/10

Fourteen products will be participating in a 3-day long Black Friday sale. The products will be advertised in a FSI to be distributed throughout Ontario. The sale will be valid “at select LCBO stores” and “while supplies last.” We recommend ordering additional stock of the participating products. Stores that do not normally carry these products should consider bringing them in for this promotion.

The remaining participating brands should be ordered by stores as usual:

LY

Overview

In order to effectively manage inventory builds of participating products that are new or have lower volume sales, the following P9 Black Friday Supersale products will have their display stock force allocated. Stores will be selected based on sales potential and available display space: LCBO

Description

Size (mL) LTO

217133

Sauza Gold Tequila

1140

$5.00

352104

Aberlour 12 YO

750

$6.00

2691

Tanqueray Gin

750

$3.00

191296

Sapporo

4 X 500

$1.00

34

• Place orders for the remaining participating brands based on your store requirements. • Review the Sales & Marketing Update prior to the promotion start for a list of stores that will be forced the above products.


Black Friday Sale

Black Friday FSI

LY

Barrie Advance

Toronto Sun

Peterborough This Week

Ottawa Sun

Oshawa-Whitby This Week

London Free Press

Guelph Mercury

Kingston Whig Standard

Kawartha Lakes

Sudbury Star

Muskoka Distric Weekender

North Bay Nugget

Toronto Star

Collingwood Enterprise

Thunder Bay Chronicle

O

PY

Timmins Daily Press

N

Globe and Mail (Ontario Edition)

National Post

Ottawa Citizen

Sault Star Hamilton Spectator

C O

Kitchener Waterloo Record

Windsor Star

NOTE: All stores will receive 10 copies as a reference.

Components

• Mini-Backer Card • Pricer Cards • Shelf Talkers

TR AD E

Black Friday Sale - Continued

The Black Friday FSI will drop on November 28th and 29th in the following publications:

Merchandising Instructions • Using the Mini-Backer Card, build a Block Pile display featuring the participating products. The display should be located prominently within the store. Display the pre-printed Pricer Cards in front of all products. • Install the pre-printed shelf talkers in front of the products in their regular on-shelf location.


35

TR AD E C O PY

N

O

LY

TR AD E

C O

PY

LY

O

Give Cheer FSI

N

Advertising

Advertising

LY

Overview

O

N

14-P9/10

The spirit of the holidays is about coming together with friends and family to share laughs and make memories. Our PT9 Holiday FSI, Give Cheer, will inspire our customers to spread the joy with simple ideas for holiday gifts and entertaining. We’ll show them how to host a casual wine dinner, create no-fuss cocktails with festive simple syrups, make the most of popular liqueurs, and more. Let’s give our customers a cheerful start to the holiday season.

FSI Drop Date

PY

The FSI will be inserted in the following publications: Publication

Drop Date

Globe and Mail (Ontario Edition) Barrie Examiner London Free Press Kingston Whig Standard Guelph Mercury

Saturday, November 16, 2013

C O

St. Catherines Standard

Thursday, November 14, 2013 Saturday, November 16, 2013 Saturday, November 16, 2013 Saturday, November 16, 2013 Saturday, November 16, 2013 Saturday, November 16, 2013

TR AD E

Kitchener Waterloo Record Hamilton Spectator


Toronto Star


National Post


Thunder Bay Chronicle


Ottawa Citizen


Windsor Star


Toronto Sun

Sunday, November 17, 2013

Ottawa Sun

Sunday, November 17, 2013

NOTE: All stores will receive 10 copies as reference.

38


Advertising

Participating Products Description

Format

90845

Great Lakes Winter Ale

219659

Creemore Springs Traditional Urbock

486951

Youngs Double Chocolate Stout

312850

Mill Street Cobblestone Stout

893

Wiser's Deluxe

557108

St Remy XO Brandy

318618

Plantation Grande Reserve

363804

Three Olives Vodka

2253

Disaronno Amaretto

341537

Kahlua Gingerbread

352021

Sortilege Cream

217257

Sailor Jerry Spiced Navy Rum

312801

Crown Royal Maple Finished

339770

Molson Cider

473 mL

323881

Santa Digna Cabernet Sauvignon Reserva

750 mL

126151

Sibling Rivalry Red VQA

750 mL

55533

Latour Chardonnay

750 mL

170142

Zonin Ripasso

750 mL

343350

Earth & Sky Riesling VQA

750 mL

350504

Yellow Tail Big Bold Red

750 mL

621458

Bottega Sparkling

750 mL

352583

Beringer Cabernet Sauvignon

750 mL

650432

Castelgiocondo Brunello Di Montelcino

750 mL

334128

Ciroc Red Berry

750 mL

288811

Wychwood Brewery Beers Of Character Collection

4 x 500 mL

286906

Absolut Originality

750 mL

LY

LCBO

750 mL

473 mL

TR AD E

C O

PY

O

N

500 mL


39

440 mL 750 mL 750 mL 750 mL 750 mL 750 mL 375 mL 750 mL 1140 mL 750 mL

TR AD E C O PY

N

O

LY

N

LY

Promotional Sign Gallery

O

All promotional sign components are available for re-order using their corresponding re-order numbers.

PY

If a sign component is missing or damaged, call helloLCBO (416-365-5932) and quote its re-order number. Please have a copy of this Marketing & Product Guide on hand for reference.

C O

Thank you.

TR AD E

Music CD re-order# DMS-14111 We would like to hear your comments about this period’s music. Please email you feedback to [email protected]

Promotional Signs

Where to install sign

Re-order Code

Exterior on building.

14092-31

N

14-P9/10

(DOMINANT)

Images

LY

Component Exterior Banners “Give Cheer”

Banners:

PY

O

43”w x 87”h

Exterior Banners “Cabin”

TR AD E

C O

Banners:

43”w x 87”h

14092-32

Exterior Banners “Girl with wreath”

14092-33

Banners:

43”w x 87”h

42


Promotional Signs

Only for stores #452, #528, 14093-21 #568. These are installed by the vendor.

(DOMINANT)

Re-order Code

Images

LY


N

Component Exterior Transparency “Give Cheer”

Transparencies:

PY

O

28”w x 54”h

Exterior Transparency “Cabin”

TR AD E

C O

Transparencies:

28”w x 54”h

14093-22

Exterior Transparency “Girl with wreath”

14093-23

Transparencies: 28”w x 54”h


43

Promotional Signs


Re-order Code

Hero Display

14092-41

14-P9/10

“Yellow Tail Big Bold Red & Yellow Tail Chardonnay”

Images

LY

Component Hero Display Banner Stand Insert

N

Dimensions:

TR AD E

C O

PY

O

20”w x 70”h

Pricer Cards

DMS-14092-42

Hero Display

“Yellow Tail Big Bold Red (2 versions) & Yellow Tail Chardonnay”

Dimensions:

LCBO# Description

Size (mL)

350504 Yellow Tail Big Bold Red

750

627802 Yellow Tail Chardonnay

750

8”w x 7”h

44


Promotional Signs


Re-order Code

Thematic Banner Stand Insert “Give Cheer”

Thematic Banner Stand (store entrance)

14092-46

Images

LY

Component

N

Dimensions:

C O

PY

O

20”w x 70”h

For Beer Fridge

TR AD E

Beer Fridge Poster “Give Cheer”

14095-01

Dimensions:

22 3/4”w x 53 3/4”h


45

Promotional Signs


Re-order Code

French Show Card “Vive la joie ! (FRENCH)/ Vive la joie !(FRENCH)”

Install in the windows on the hangers.

14092-06

Images

14-P9/10

LY

Component

N

Dimensions:

14092-01

TR AD E

English Show Card “Give Cheer/cabin”

C O

PY

O

28”w x 45”h

Dimensions: 28”w x 45”h

46


Promotional Signs


Re-order Code

Power Aisle Banners “Give Cheer/Cabin”

Over the power aisle, closest to the entrance.

14091-11

Dimensions:

Alternate every other one.

Images

LY

Component

Dimensions:

TR AD E

45”w x 30”h

14091-12

C O

Power Aisle Banners “Girl with wreath/ cocktails”

PY

O

N

45”w x 30”h

Tasting Bar Sign “Give Cheer”

Install in the frame on the portable Tasting Bar.

Dimensions:

Some stores will be supplied a backlit sign holder.

21 15/16”w x 32 9/16”h

14092-51


47

Promotional Signs – Perimeter


Re-order Code

Perimeter Banner “Give Cheer/Cabin”

On the hangers around the periphery of the store.

14091-01

Dimensions:

Alternate every other one.

Images

14-P9/10

LY

Component

O

N

30”w x 30”h

Perimeter Banner “Girl with wreath/ Cocktails”

PY

14091-02

Dimensions:

C O

30”w x 30”h

All transparency signs are vendor installed between November 10 - November 13 2013. If not installed by end of day November 15, 2013, please contact helloLCBO.

TR AD E

Perimeter Transparency Square “Give Cheer” (DOMINANT)

14093-01

Dimensions:

28.5”w x 28.5”h

Perimeter Transparency Square “Cabin”

14093-02

Dimensions:

28.5”w x 28.5”h

48




Re-order Code

Perimeter Transparency Square “Girl with wreath”


14093-03

Dimensions:

O

N

28.5”w x 28.5”h

Images

LY

Component

Perimeter Transparency Square “Cocktails”

PY

14093-04

Dimensions:

TR AD E

Perimeter Transparency Horizontal “Give Cheer”

C O

28.5”w x 28.5”h

14093-11

Dimensions:

45.5”w x 28.5”h

Perimeter Transparency Horizontal “Cabin”

14093-12

Dimensions:

45.5”w x 28.5”h


49



Re-order Code

Perimeter Transparency Horizontal “Girl with wreath”


14093-13

Images

N

14-P9/10

LY

Component

Dimensions:

(DOMINANT)

14093-15

C O

Perimeter Transparency Vertical “Give Cheer”

PY

O

45.5”w x 28.5”h

TR AD E

Transparencies: 28”w x 54”h

50


Promotional Signs - End Aisles

Branded Backer Card

Generic Gifting Backer Card

Exceptional wines/Cocktail Must Haves

2

Reds that shine/Todays wine discovery

3

New best friend/Whisky lover

4

Champange Flutes/Martini's this good

14090-04

5

Spice up/No Fuss cocktails

14090-05

6

Keep large crowds happy/Cocktail must haves

14090-06

7

Bacon/Todays wine discovery

14090-07

8

Garnish drinks/With drinks this beautiful

14090-08

9

We'll take care of the wine/Wines that love cheese

14090-09

14090-01

N

14090-02 14090-03

10

Decadent liqueurs/No-Fuss Cocktails

14090-10

11

Crowd friendly bottles/Cocktails must haves

14090-11

12

Roll with any flavour/Great picks

14090-12

13

Warm cocktails/Whisky lover

14090-13

14

Cheers/Beer headquarter

14090-14

15

Great wines/No fuss cocktail

14090-15

16

Ontario wine and cheese/Cocktail must haves

14090-16

17

Something comfy/Todays wine discovery

14090-17

18

Overboard with gratitude/Whisky lover

14090-18

19

Now that's refreshing/Beer headquarter

14090-19

20

Cheers to the season/No fuss cocktail

14090-20

TR AD E

Five copies of the Generic Gifting Backer Card will be sent to all stores and are to be used on discretionary ends. Additional Generic Gifting Backer Cards can be ordered, re-order code: DMS-14090-21

1

Re-order Code

O

30” w x 24” h

Products

PY

Dimensions:

End Aisle

C O

End Aisle Backer Cards

LY

Component

Please be advised that in PT10 additional gifting Backer Cards will be sent as part of the Backer Card kit.


51

Promotional Signs - End Aisles

Re-Order Code

Cocktail Must-Haves

14090-50

Generic

Today’s Wine Discovery/ For Whisky Lovers

14090-51

Generic

Beer Headquarters/ No-Fuss Cocktails

C O

PY

O

N

14-P9/10

Generic

Images

LY

End Aisle Products

TR AD E

14090-52

52


Promotional Signs - On Shelf

“NEW” Shelf Talkers Pre-printed (New Product Program)

On Shelf

More Miles Shelf Talkers Pre-printed (BBAM Program)

“In The Spotlight” Shelf Talkers Pre-printed (IMAGE Program)

TR AD E

On Shelf

On Shelf

6” w x 3” h English/No Price Price/No Price

DMS-14097-02


DMS-14097-03

6” w x 3” h

“SAVE” Shelf Talkers Pre-printed (Limited Time Offer Program)

DMS-14097-04


DMS-14097-05

6” w x 3” h Bilingual/No Price Price/No Price

DMS-14097-06

AIR MILES® Shelf Talkers Pre-printed (Bonus Air Miles Program)


On Shelf

New Shelf Talkers Pre-printed (New Product Program)


DMS-14097-08

On Shelf

“In the Spotlight” Shelf Talkers Pre-printed (IMAGE Program)

6” w x 3” h Bilingual/No Price

DMS-14097-09

On Shelf

LY

DMS-14097-01

C O

On Shelf


Image

N

On Shelf

AIRMILES Shelf Talkers Pre-printed (Bonus Air Miles Program)

Re-order Code

O

On Shelf

“SAVE” Shelf Talkers Pre-printed (Limited Time Offer Program)

Component Specifications

PY

Signs’ Location Signs’ Message

DMS-14097-07


53

Promotional Signs - On Shelf

(Regular Program - 65 versions)

On shelf

Pre-printed (Community Program - 8 versions)

On shelf

Pre-printed

On shelf

Blank Shelf Talkers LCBO stamp

Extender strips 12” x 2.5”

C O

Blank Pricer Cards LCBO stamp


Shelf Talkers Blank - 6” x 3”

(1 version x 50 per bundle)

Cut Cases

Re-order Code DMS-14097-10

DMS-14097-11

DMS-14097-12

PY

(Discovery Program - 8 versions)


DMS-14097-13

Pricer Cards Blank - 8” x 7”

DMS-14097-14

TR AD E

(1 version x 50 per bundle)

On shelf

Blank Extender Strips LCBO stamp (1 version x 15 per bundle)

Extender strips Blank - 12” x 2.5”

DMS-14097-15

On shelf

Pre-printed Go Green Extender insert - 1 version

Extender strips Pre-printed - 12” x 2.5”

DMS-14097-16

On End Aisles

Pre-printed - Thematic (77 versions)

Shelf Talkers - 6” x 5”

DMS-14097-17

54

Image

LY

Pre-printed

N

On shelf

Component Specifications

O

Signs’ Message

14-P9/10

Signs’ Location


CognaC Mix it. Sip it. gift it.

LY

Mini Thematic

N

Cognac

O


C O

PY

1, 4, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 60, 62, 63, 64, 65, 68, 72, 79, 80, 83, 90, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706, 771, 776

TR AD E

CognaC Mix it. Sip it. gift it.

Mini Thematic – Promotional Fixture PARTICIPATION IS MANDATORY

14-P9/10

LY

Detailed Merchandising Instructions

N

The Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories.

Special Instructions

Fixture Components

• Refer to your store floor plan

• Category Sign Holder • Brochure Holder

Signage Components • Category Sign (long or short) • Shelf Talkers • Occasional Customer Takeaway

PY

Location

O

• Merchandise products by like size and colour to create an impactful display.

SKU Count

• Min. 6, Max. 12

If bringing in all participating products is not conducive to your individual store, the following guidelines must be met:

C O

Stores are recommended to feature all skus but a minimum of 6 brands must be featured.

TR AD E

Products are not force-allocated. The 1-in-1-out rule does not apply on the Promotional Fixture.

The mini-thematic brochures feature 8 – 12 brands (which vary by thematic). To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program.

56

• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion. • A minimum of 6 brands must be featured to ensure a healthy looking display that is ready-for-business. • Featured products are not force-allocated. • If a featured product is currently carried by your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture. • If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional period. • If a store decides to list a featured product AFTER the promotional period has concluded, the 1-in/1-out rule does apply.



Overview

N

LY

Cognac is the solution for holiday entertaining and gift-giving this season. Featured are 8 Cognac’s and 2 Armagnac’s, available in a range of price points from the budgetfriendly to the connoisseur-worthy. We’ve offered customers 3 easy solutions to help make Cognac a part of their festivities: Mix it (cocktail recipes), Sip it (neat) and Gift it (to impress).

O

Key Dates

PY

Install: November 10, 2013 Takedown: December 1, 2013

Participating Products Description

8284

Hennessy VS Cognac

750

423442

Courvoisier VS Cognac

375

600551

Meukow Feline VSOP Cognac

750

289173

De Luze XO Fine Champange Cognac

700

356857

HINE Rare & Delicate Cognac

750

4101

Remy Martin VSOP Cognac

750

36855

Baron Otard VSOP Cognac

750

245423

Courvoisier 12 YO

750

285957

Damblat Armagnac 10 Year Napoleon

700

618496

Armagnac De Montal VSOP

750

TR AD E

C O

LCBO

Size (mL)

Merchandising Instructions • Insert “Cognac: Mix it. Sip it. Gift it.” category sign into sign band on fixture. • Install the pre-printed Shelf Talkers in front of the participating products on the Promotional Fixture and in-section. • Store managers are strongly encouraged to order and merchandise the participating products on the Promotional Fixture.


57


Advertising 14-P9/10

LY

• Newspaper Ads - The mini thematic is also being supported by newspaper ads the week of November 11, 2013 in the GTA & Ottawa area.

O

N

• Brochure Insertion - The brochure will be inserted into the Globe&Mail publication for November 21st to 50,000 customers in the Toronto and Ottawa area.

Components Where to install sign

Re-order Code

Promo Fixture Sign - Short Dimensions:

Promotional Fixture

14092-61

PY

Component

Promo Fixture Sign - Long Dimensions:

TR AD E

43” w x 6 3/8” h

C O

28” w x 6 3/8” h

Promo Fixture Shelf Talker (14 versions) x 2 sets Dimensions:

IMAGE NOT AVAILABLE

14092-62

IMAGE NOT AVAILABLE

Promo fixture and in-section in front of participating products

DMS-14092-64

6” w x 3” h

58

IMAGE NOT AVAILABLE


Images

TR ALCBO INITIATIVE D E C O PY O N LY

Signature Collection Participating Stores

125 stores have been selected to participate in the program. These stores over index in sales of wines from the targeted countries within premium price bands: $16-20, $20-30, $30+. The selected stores are encouraged to review the participating products list and consider bringing in products that they do not currently carry.

Participation is strongly recommended for the following stores:

1, 2, 5, 10, 15, 17, 18, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776

Stores not identified above are encouraged to review the product list and consider bringing in a smaller selection (if required) to offer a premium option in Wines for customers.

LCBO Initiative - Signature Collection

LY

Overview

N

14-P9/10

The Signature Collection is a new program for WINES that features hand-selected benchmark wines from iconic regions around the world.

The key objectives of this buyers endorsed collection are to:

O

• Eliminate the risk for consumers trying something new & premium • Provide customers with ideal gifting options sure to hit the mark for any occasion • Provide a price and quality bridge from LCBO Wines portfolio to Vintages

Description

390872

Wolf Blass Grey Label Shiraz

Size mL

Price

750

$ 34.95

Australia Red

Available

212761

Stone Dwellers Cabernet Sauvignon

750

$19.95

Australia Red

Available

269829

Grant Burge Summers Chardonnay

750

$19.95

Australia White

Available

50427

750

$ 27.95

California Red

Available

983577

Rodney Strong Alexander Valley Cabernet Sauvignon Kenwood Zinfandel Sonoma County

750

$ 19.95

California Red

310409

Robert Mondavi Chardonnay Napa Valley

750

$ 25.95

California White

Now Available Available

TR AD E

C O

Lcbo #

PY

Participating Products

Availability

278689

Brancott Letter Series B Sauvignon Blanc

750

$ 19.95

New Zealand White

Available

245696

Whitehaven Pinot Noir

750

$ 22.95

New Zealand Red

Available

45195

750

$ 24.95

Italy Red

Available

317057

Ruffino Chianti Classico Riserva Ducale Docg Masi Costasera Amarone Classico Doc

750

$ 39.95

Italy Red

Available

266965

Bonacchi Brunello Di Montalcino Docg

750

$ 35.80

Italy Red

Available

178541

Batasiolo Barolo Docg

750

$ 29.95

Italy Red

Available

160143

Castello Di Neive Barbaresco Docg

750

$ 19.95

Italy Red

Available

332882

Henry Fessy Moulin a Vent

750

$ 19.95

France Red

Available

315226

L'evidence

750

$ 17.95

France Red

Available

12286

750

$ 34.95

France Red

Available

325142

Anselme La Fiole Du Pape Chateauneuf Pape Red Bouchard Beaune de Chateau

750

$ 36.95

France Red

Available

289124

Laroche Chablis Saint Martin

750

$ 21.95

France White

Available

337708

Remoissenet Bourgogne Blanc

750

$ 19.95

France White

Available PT9

60


LCBO Initiative - Signature Collection

Description

Size mL

Price

Availability

56580

Bouchard Pere & Fils Pouilly-Fuisse

750

$ 26.90

France White

Available

319567

Guy Saget Sancerre blanc

750

$ 19.95

France White

Available

335380

Cockburns Vintage Port

750

$ 38.95

Port Red

Available PT9

32656

Marques De Riscal Reserva

750

$ 20.90

Spain Red

Available

O

N

LY

Lcbo #

Key Dates

C O

PY

Install Date: Immediately Takedown Date: This is a permanent program. Please merchandise signage at all times.

Signage Components

TR AD E

Signature Collection Pre-printed Shelf Talkers • English (Price/No Price – 6”w x 3”h) • French (Price/No Price – 6”w x 3”h)

Reorder # • Signature Collection Pre-printed Shelf Talkers – DMS-14078-79

Merchandising Instructions Signature Collection Pre-printed Shelf Talkers Merchandise the shelf talkers in front of participating products in section.


61

TR AD E C O PY

N

O

LY

O

Exterior Springer Sign Cash Counter Decal Shopping Cart Sign Perpendicular Die-Cut Shelf Talker POS Screen

PY

• • • • •

N

LY

NEW! Deflate the Elephant

TR AD E

C O

Help us deflate the elephant.

Drinking and driving should never be the elephant in the room.

Speak up. Save a life. Find out how at

18435

deflatetheelephant.com

NEW! -

Deflate the Elephant

LCBO’s social responsibility campaign, Deflate the Elephant, promotes responsible hosting for safe and enjoyable celebrations with family and friends. The campaign’s website www.deflatetheelephant.com is a one-stop source for practical hosting tips, ideas and entertaining advice.

Install: November 10, 2013 Takedown: November 30, 2013

LY

Overview

N

Participating Stores All Stores

O

14-P9/10

Overview

PY

Signage Components & Merchandising Instructions

C O

1. Exterior Springer Sign – English/French • Remove the PT8 Parking Lot Signs and install the new ‘Deflate the Elephant’ Parking Lot Sign. • See Parking Lot Sign section on page 71 for further details. 2. Cash Counter Decal – Bilingual

TR AD E

• Remove the existing ‘Check 25 Program’ Cash Counter Decal. • Peel and adhere the new ‘Deflate the Elephant’ Cash Counter Decal to the centre of the cash desk so that the copy is facing the customer.

3. Shopping Cart Sign – Bilingual

• Remove the PT8 Social Responsibility Shopping Cart Signs and install the new ‘Deflate the Elephant’ Shopping Cart Signs. • See Shopping Cart Signs section on page 73 for further details.

Exterior Springer Sign Re-order # 14098-32

Cash Counter Decal Re-order #DMS-14098-35

Shopping Cart Sign Re-order # 14095-03

4. Perpendicular Die-Cut Shelf Talker – English/French • At Store Manager’s discretion, display the Perpendicular Die-Cut Shelf Talkers in-section. Each store will receive 10 Shelf Talkers.

Perpendicular Shelf Talker Re-order #DMS-14098-36

As well, other initiatives have been taken to communicate this new message, including: • POS screens displaying the ‘Deflate the Elephant’ message as part of the existing rotation.

64


O

Music CD Announcement Cash Counter Decal Cash Side Decal Rear Cash Register Sign Front End Merchandiser Sign Shopping Cart Sign Poster Window Show Card In-section Hot Button Perpendicular Shelf Talker Tent Card Entrance Cling Vinyl Metal Floor Stand POS Screen

TR AD E

C O

PY

• • • • • • • • • • • • • •

N

LY



LY

Overview

O

N

14-P9/10

CHECK 25 PROGRAM The Check 25 program has evolved by asking customers who are under the age of 25, or appear to be, to have their valid I.D. ready to be checked. LCBO’s Check 25 program now features the tagline: “25 or Younger? Have your I.D. Ready”. This change aims to build further awareness among our customers, encourage individuals to be proactive and have their I.D. ready if they are under 25, and to help LCBO staff ensure that alcohol is not sold to minors.

All Stores

Key Dates

C O


PY

SECOND-PARTY PURCHASE Preventing sales to minors and those who appear intoxicated is a year-round responsibility that we take very seriously. When staff have reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The “Did you know...19+” in-store signage program let’s customers know about this policy and reinforces our commitment to responsible service.

Takedown: Do not remove until further notice.

Signage Components & Merchandising Instructions

TR AD E

Please ensure that all signage components are replaced when they start peeling, begin to fade or look worn out.

PA Announcement The in-store music includes the new Second-party Purchase PA announcement as well as the “25 or Younger” announcement. The announcements rotate every 15 minutes, in English and French, between music.

1. Cash Counter Decal - Deflate the Elephant - Bilingual • Remove the existing ‘Check 25 Program’ Cash Counter Decal. • Peel and adhere the new ‘Deflate the Elephant’ Cash Counter Decal to the centre of the cash desk so that the copy is facing the customer. Re-order #DMS-14098-35

66


PY

O

3. Rear Cash Register Sign - Check 25 Program - Bilingual Affix the four Velcro dots on the back of the sign, in each corner. Please ensure the creative is facing customers.

Re-order #DMS-14018-106

N

2. Cash Side Decal - Check 25 Program - 17” x 11” - Bilingual • Peel and adhere the cling to the centre of the side of the cash counter. • Each store received 3 decals per cash. Install one per cash. • Stores may use the second and third decals as replacement signs in case of loss or damage.

LY



C O

NOTE: Stores 4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644 did not receive this signage component as it does not fit on the back of their monitors.

TR AD E

4. Front End Merchandiser Sign - Second-party Purchase - Bilingual Affix the Velcro dots along the bottom of the front of the “Did you know...19+” sign. Please ensure the creative is facing customers and the back side of the sign is facing the cashier. Install the sign to the cash register turrets or fixture in front of the cash desk. Re-order # DMS- 14078-62

6. Poster - Second-party Purchase - 9” x 13” - English/French At Store Manager’s discretion, display the poster on the Community Board or within the customers’ line of vision as they approach the cash counter. Each kit contains 3 posters. Stores may use the second and third posters as replacement in case of loss or damage. 7. Shopping Cart Sign - Deflate the Elephant - Bilingual Remove the PT8 Social Responsibility Shopping Cart Signs and install the new ‘Deflate the Elephant’ Shopping Cart Signs. See “Shopping Cart Signs” section on page 73 for further instructions. Marketing & Product Guide

67

Re-order #DMS- 14078-63

Re-order # 14095-03

7. Window Showcard - Check 25 Program - 28” x 45” - Bilingual • This sign was shipped to stores with three or more window showcard fixtures.

O

• DO NOT discard or replace this showcard at the end of the promotional turn; it is to stay until further notice.

N

14-P9/10

• Install the sign on every third version as part of the rotation with the current promotional turn’s showcards.

LY



PY

8. In-section Hot Button - Check 25 Program - English/French At Store Manager’s discretion, display the Hot Button signage in sections where customers 25 years of age and younger most frequently shop. Each kit contains 20 pieces.

C O

Perpendicular Shelf Talker clips be ordered through Central Supply # (691451)


9.Tent Card - Check 25 Program - Bilingual

TR AD E

• Display the “25 or Younger? Have your I.D. Ready” Tent Card on the Tasting Bar and/or in the Special Events Kitchens during all in-store tastings and events. • Please store the second tent card as a replacement in case of loss or damage. Re-order #DMS-CHK-25001

The following stores received tent cards: 1, 4, 5, 10, 13, 15, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 37, 38, 40, 41, 44, 47, 50, 55, 57, 58, 60, 62, 64, 65, 69, 79, 82, 83, 93, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 167, 168, 171, 175, 179, 182, 185, 187, 191, 195, 198, 200, 201, 202, 207, 209, 210, 212, 217, 218, 221, 226, 227, 228, 229, 233, 237, 243, 244, 248, 249, 250, 252, 253, 255, 260, 263, 265, 268, 269, 270, 278, 286, 287, 288, 298, 300, 310, 311, 324, 325, 326, 327, 329, 334, 343, 344, 346, 351, 353, 355, 359, 360, 361, 363, 367, 371, 373, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 459, 465, 469, 470, 481, 485, 486, 490, 491, 494, 495, 497, 501, 505, 511, 518, 522, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 559, 564, 566, 569, 572, 573, 575, 579, 580, 586, 587, 589, 590, 601, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 642, 643, 644, 694, 698, 699, 702, 703, 706, 771, 776 68



N

• On the lower glass window panel of same set of windows, peel and adhere the other sign directly below the installed sign.

O

• Peel and adhere one sign on the top glass window panel on the set of windows without the store hours sign at the store’s entrance. Do not remove the store hours sign.

LY

10. Entrance Cling Vinyl - Check 25 Program - 18” x 24” - English and French (2 versions) • An English and a French version of the sign will be shipped to all stores; both signs must be installed.

PY

• Each kit contains 3 sets of English and French signs. For stores with more than one entrance, please install one set per entrance. Stores may use the second and third signs as replacement in case of loss or damage.

C O

• Please contact helloLCBO for solutions, if the signs do not fit on the windows or if your store does not have glass windows at the entrance.

Re-order code English: #DMS-14018-104 Re-order code French: #DMS-14018-105

TR AD E

11. Perpendicular Shelf Talkers - Second-party Purchase - English/French • At Store Manager’s discretion, display the Perpendicular Shelf Talker in-section. Each store will receive 10 Shelf Talkers.

Re-order #DMS- 14078-64


69


12. Metal Floor Stand for SR Sign - Check 25 Program

TR AD E

C O

PY

O

N

14-P9/10

LY

• Place metal stand in a prominent location near the entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the hero display. The stand should not go behind the cash, but rather in front of the cash as customers approach to check out.

Poster Inside Metal Floor Stand Re-order # DMS -14018-108

Metal Floor Stand for SR Sign Re-Order # NIBS011

As well, other initiatives have been taken to communicate this new message, including: • POS screens displaying the “25 or Younger? Have your I.D. Ready” and “Did you know...19+” messages as part of the existing rotation.

70


Help us deflate the elephant. Drinking and driving should never be the elephant in the room

“Deflate The Elephant”

O

N


18365

C O

PY


TR AD E

Help us deflate the elephant. Drinking and driving should never be the elephant in the room



LY

Exterior Springer Signs

Exterior Springer Sign

14-P9/10


LY

Key Dates

N


C O

PY

O

All stores.

Deflate The Elephant

TR AD E

Components & Re-ordering

Deflate The Elephant Program Exterior Springer Sign (English/French) Re-order #: 14098-32


Remove the all Social Responsibility signs received in PT8. • Install the “Deflate The Elephant” sign. • Stores with an LCBO owned parking lot will receive two signs. One sign is for the entrance of the parking lot or store manager’s discretion; the other one is to be placed near the store entrance. • All remaining stores will receive one sign to be placed near the entrance.

NOTE: Please ensure the sign placement does not pose a potential health and safety risk. Please do not display the signs outside when there are strong winds. The signage may tip over and cause injury.

72


LY

Shopping Cart Signs

N

Please ensure the PT9 Shopping Cart Frame Signs are installed by the start of the Promotion.

Help us deflate the elephant. Drinking and driving should never be the elephant in the room.

Participation is mandatory for the following designated stores.

Speak up. Save a life.

O

Find out how at deflatetheelephant.com

L’alcool au volant, c’est trop gros pour être ignoré.

PY

Aidez-nous à dégonfler l’éléphant.


Prenez la parole. Sauvez une vie.

1, 4, 5, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144, 145, 148, 154, 156, 163, 164, 166, 167, 168, 171, 179, 185, 187, 190, 191, 195, 198, 207, 210, 211, 212, 214, 216, 217, 218, 221, 226, 229, 233, 234, 237, 243, 244, 252, 253, 260, 263, 265, 270, 286, 287, 288, 300, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 407, 412, 416, 417, 432, 437, 438, 443, 444, 445, 446, 449, 454, 456, 459, 465, 467, 481, 486, 490, 491, 494, 495, 497, 499, 502, 507, 511, 518, 521, 522, 523, 534, 536, 540, 542, 544, 546, 549, 551, 555, 556, 559, 566, 569, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 641, 643, 644, 694, 695, 698, 699, 702, 703, 706, 771, 776

TR AD E

C O

18435

Voyez comment à degonflezlelephant.com

Help us deflate the elephant.

Drinking and driving should never be the elephant in the room.

Speak up. Save a life.

Find out how at deflatetheelephant.com

Aidez-nous à dégonfler l’éléphant. L’alcool au volant, c’est trop gros pour être ignoré.

Prenez la parole. Sauvez une vie.

18435

Voyez comment à degonflezlelephant.com

Shopping Cart Signs

Overview

N

14-P9/10

LY

The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is English only. Signs are to be installed by the start of the promotion.

O

Components and Re-ordering Thematic Sign (Sold to the Trade)

PY

Install the “Give Cheer” Thematic sign on the inside the frame of the Shopping Carts. Re-order DMS-14095-02

Key Dates

C O


Thematic Sign

Social Responsibility Sign

TR AD E

The Social Responsibility signs are to be placed in the frames on the outside of the Shopping Carts. Remove the “25 or Younger” and the “Did you know... 19+” and replace them with the PT9 “Deflate The Elephant” signs.

Key Dates


Deflate The Elephant Sign Re-order# DMS 14095-03

Merchandising Instructions • • • •

Remove the PT8 “Forty Creek Copper Pot Reserve Whisky”” signs and recycle. Install the new PT9 Thematic sign on the inside of the frames of the cart. Remove the “25 or Younger” and the “Did you know... 19+” and recycle. Install the PT9 “Deflate The Elephant” sign on the outside of the frames of the cart.

74


N

LY


O

This is a Sold Program and participation is mandatory.

PY


TR AD E

C O

1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 49, 50, 55, 58, 59, 63, 64, 65, 68, 70, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 228, 233, 243, 248, 249, 252, 253, 263, 270, 278, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 385, 386, 387, 391, 392, 397, 400, 401, 404, 415, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 605, 609, 617, 624, 627, 629, 630, 631, 632, 641, 643, 694, 699


The Front End Merchandiser program has proven to generate incremental sales, create consistency across the stores and encourage customers to discover new products. This is a sold program and participation is mandatory. Signage will be shipped to participating stores each Period. Questions?

14-P9/10

The following contacts are available to answer questions or resolve issues you might have in executing this program. Stacee Roth Category Manager, White Spirits, Ready-to-Drink and Accessories 416-864-6347

N

helloLCBO 416-365-5932

LY

Period 9 & 10 FEM Sold Space Program Overview

Merchandising Instructions 375mL Spirits Feature

O

14836-13

Front End Merchandiser Sold Space Implementation Guide

This guide is printed on 100% recycled paper. By the LCBO’s Print Digital Copy Centre (Dept. 890)

Effective: May 27, 2012

PY

For Periods 9-10, the Sold Space Program will feature 10 popular 375mL Spirits ideal for holiday sales. It is imperative that stores reconfigure the shelves on the sold space display in order to feature all 10 participating products effectively. Stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).

C O

IMPORTANT: Suppliers have paid for the specific shelf positioning as per the diagram below. Stores must set up the 375mL feature EXACTLY as shown.

Participating Product Brand

Size (mL)

TR AD E

LCBO# 12195

Grand Marnier

375 mL

74393

Baileys Irish Cream

375 mL

500504

Captain Morgan Spiced Rum

375 mL

265199

Absolut Vodka

375 mL

266155

The Glenlivet 12YO Single Malt

375 mL

240

Smirnoff Vodka

375 mL

9043

Crown Royal

375 mL

207621

Kahlua Coffee Flavoured Liqueur

375 mL

Appleton Estate V/X

375 mL

TBD

375 mL

466854

Signage Components

• Pre-Printed Shelf Talker (10 Versions per bundle) • “Give Cheer” Box Sign

Re-Order# for kit is DMS-14095-61 76


12195 Grand Marnier

74393 Baileys Irish Cream

500504 Captain Morgan Spiced Rum

000000 TBD

265199 Absolut Vodka

586180 The Glenlivet 12YO Single Malt

240 Smirnoff Vodka

9043 Crown Royal

207621 Kahlua Coffee Flavoured Liqueur

466854 Appleton Estate V/X


LY

Reminder

N

Stores participating in the Front End Merchandiser Program must also set up the core 200mL Spirits Program.

O

Core 200mL Spirits PPG Program

C O

PY

The top 10 selling 200mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide on pages 14-17 for the location of the display. The display does not change from period to period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted. For the Core 200mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).

TR AD E

THIS CHANGES STARTING PT9

200 mL & 375 mL discretionary displays

PPG (See facing page)










Above example is based on Type 3. Staff Picks Basket

Staff Picks Basket Marketing & Product Guide

77


Use the charts below to select the Core 200mL assortment that matches your store’s PPG:

LY

Mainstream Spirits 14-P9/10

Beer and Chasers 447961 Fireball Whisky

271965 Smirnoff Vodka (P.E.T.)


586180 Iceberg Vodka

393678 Baileys Irish Cream Liqueur

271338 Bacardi Superior

413716 Wiser's Deluxe

217968 Crown Royal

217968 Crown Royal

602128 Polar Ice Vodka


245944 Alberta Premium

228031 Grand Marnier Liqueur

584730 Sour Puss Raspberry Liquor

O

PY

C O

251371 Canadian Club Premium Whisky

298729 St. Remy Brandy


215624 Jack Daniel's Tennessee Whiskey

Premium Destination

TR AD E

Big Brands


N






447961 Fireball Whisky Shooter



298729 St Remy Brandy



251371 Canadian Club Premium Whiskey


217968 Crown Royal



476382 Grant's Family Reserve Scotch Whiskey

251397 Walker's Special Old


217968 Crown Royal


78



Upspend Mainstream 393678 Baileys Irish Cream





413716 Wiser's De Luxe Whisky



217968 Crown Royal


228031 Grand Marnier


N


LY

Cool Convenience

O


C O

PY

217968 Crown Royal



251397 Walker's Special Old

251371 Canadian Club Premium

TR AD E

Global Roots



298729 St Remy Brandy


476382 Grant's Family Reserve

251371 Canadian Club Premium

217968 Crown Royal






79

TR AD E C O PY

N

O

LY

LY

Wine Fridge

N

(Turn 2: September 15, 2013 - February 1, 2014)

TR AD E

C O

PY

O

This is a Sold Program and participation is mandatory.

Wine Fridge Turn 2 - (PT7 - PT11)

Turn 2 14-P9/10

LY

• C stores have been added to the program

O

• A fourth flight of stores has been added to the program. This Flight D along with Flight C is a smaller distribution making it affordable to new and smaller brands

N

• The number of paid spots in the fridge has increased.

C O

PY

• Period start and end dates for each Turn have been revised: Turn 1: PT3 to PT6, 2013 Turn 2: PT7, 2013 to PT11, 2014 Turn 3: PT12 to PT2, 2014

For product and Planoguide questions please call: Astrid Brummer Product Manager Ontario Wines 416-864-6743

TR AD E

Courtney Dawson Product Manager New World Wines 416-864-6868

Bobby Panchu Product Manager European Wines 416-864-6801

Participating Products and Planograms For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Fridge Sold Space Program guide and or on the LCBO Portal under Sales & Marketing home in the side bar menu titled SAM Program Updates.

82


Wine Fridge Turn 2 - (PT7 - PT11)

LY


N

This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

O

Group A Stores

PY

1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 326, 329, 334, 341, 346, 355, 360, 362, 371, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 470, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 555, 556, 566, 568, 572, 573, 580, 587, 590, 614, 619, 623, 624, 627, 630, 631, 632, 641, 695, 702, 771, 776

Group B Stores

TR AD E

C O

14, 22, 23, 24, 26, 27, 34, 35, 41, 43, 44, 45, 50, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 81, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 132, 144, 145, 152, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 225, 229, 233, 234, 237, 244, 249, 252, 255, 263, 266, 268, 270, 287, 297, 300, 302, 310, 312, 313, 321, 325, 340, 341, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 386, 387, 392, 395, 397, 399, 400, 401, 402, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 501, 502, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 564, 569, 571, 575, 579, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 629, 634, 635, 637, 638, 642, 643, 644, 694, 695, 698, 699, 700

Group C Stores

2, 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 73, 74, 85, 94, 96, 99, 103, 105, 109, 112, 119, 137, 153, 157, 160, 161, 167, 181, 186, 193, 199, 223, 224, 230, 231, 236, 238, 239, 251, 254, 259, 261, 264, 273, 275, 276, 279, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 418, 419, 423, 430, 435, 454, 461, 473, 481, 496, 504, 517, 537, 550, 552, 562, 578, 581, 596, 598, 609, 677, 703, 706

Group D Stores

28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 78, 82, 84, 88, 90, 91, 98, 107, 113, 116, 123, 128, 130, 136, 139, 141, 158, 165, 166, 169, 174, 178, 196, 208, 220, 227, 232, 246, 247, 250, 258, 260, 278, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 408, 411, 414, 426, 429, 440, 446, 448, 449, 450, 455, 462, 467, 468, 469, 471, 482, 483, 492, 509, 510, 516, 519, 523, 527, 529, 530, 538, 539, 547, 551, 561, 563, 589, 594, 612, 639


83

Wine Fridge Turn 2 - (PT7 - PT11) NO CHANGE FROM LAST PERIOD

LY

In-section ‘Available Chilled’ Hot Button

N

14-P9/10

The ‘Available Chilled’ hot buttons are to be displayed in-section in front of the participating products in their regular shelf location.

Wine Fridge Hot Buttons

O

Bilingual DMS-13085-42

C O

PY

The Wine Fridge Hot Buttons are to be displayed in front of the participating products in the wine fridge.

Bilingual DMS-13085-42

TR AD E

Re-Ordering Hot Buttons (Re-order# DMS-13085-42) • Wine Fridge Sold Space In-Section Hot Button ‘Available Chilled!’ English/French (1 version: 22 pieces/bundle) • Wine Fridge Sold Space Hot Buttons English/French (5 versions/bundle) Food Friendly, Chilled! Take me Home, Great Party Wines, Great with Chicken, Great with Seafood.

84


N


LY


O

During PT9 and PT10 the New and Seasonal Products fixture will transition to the Holiday Gifts fixture.

TR AD E

C O

PY

1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 35, 36, 38, 40, 41, 44, 50, 55, 62, 63, 64, 65, 70, 82, 83, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 221, 226, 228, 229, 233, 237, 243, 244, 252, 253, 260, 263, 265, 269, 270, 278, 286, 288, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 445, 452, 456, 457, 459, 465, 469, 470, 481, 483, 490, 491, 494, 495, 497, 499, 505, 511, 516, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 564, 566, 568, 569, 573, 575, 579, 580, 584, 587, 590, 593, 601, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 642, 643, 644, 677, 694, 698, 699, 700, 702, 703, 706, 771, 776


14-P9/10

LY

Merchandising

N

During PT9 and PT10 the New and Seasonal Products fixture will transition to the Holiday Gifts fixture.

O

Components

PY

Stores will receive one (1) kit which contains: • One ‘Holiday Gifts’ Category Sign (English over Bilingual) • for each participating store. • Two plain all red Category Signs • On Shelf Box Sign

C O

Category Sign (English)

Category Sign (Bilingual)

Box Sign

TR AD E


• Please remove all newly released products and place in appropriate locations within your store. Use the fixture to merchandise supplier gift packs from the Spirits, Wines and Beer holiday gift program. • Please display the holiday gifts by product category for easy customer shopping. The fixture will transition back to New and Seasonal Products in Period 12. • Use the On Shelf Box Signs to create a visual break on shelf between product categories. • Each kit contains three signs - two plain red colour inserts and one that reads Holiday Gifts. • Place the two plain colour inserts into the sign slot. Then center the Holiday Gifts signover top of the colour inserts. • Remove the Recent Arrivals sign inserts and replace with the Holiday Gifts sign inserts. Please try to store the Recent Arrivals signs in a safe place, as the fixture will be used again in PT12 to merchandise this program. Stores may use the Shelf Talkers provided for the block pile program to sign appropriate products merchandised on the fixture.

Re-Ordering Additional Signage kits are available for Re-order (#14098-82) 86


13-10-10 2

TR AD Presence! Holiday E C O PY O N LY Special Promotions Fixtures

Re-order #BAM001 (Bilingual)

Re-order #14094-11

Re-order #BAM002 (Bilingual)

Re-order #14094-16


Drum sign.indd 1

10, 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 55, 65, 102, 106, 115, 132, 145, 148, 149, 164, 168, 171, 185, 187, 191, 195, 198, 200, 211, 212, 221, 226, 233, 243, 252, 253, 263, 288, 298, 300, 325, 326, 329, 334, 344, 346, 351, 355, 359, 360, 361, 367, 378, 381, 383, 390, 392, 393, 394, 397, 398, 401, 407, 412, 416, 427, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490, 491, 497, 511, 522, 523, 528, 536, 542, 544, 545, 546, 551, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 700, 702, 703, 706

Special Promotions Fixtures

Fixture #1 - Bonus AIR MILES® Reward Miles 14-P9/10

LY

Select any products with a Bonus AIR MILES® Reward Miles offer (selection is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag channel and AIR MILES® Shelf Talkers on the fixture to communicate the offers.

N

Components

Re-order #

O

Description Posters - 22” x 39.5” (English over Bilingual)

BAM001

Drum Signs - 48” x 6 3/8” (English over Bilingual)

BAM002

Fixture #2 – “Holiday Presence!”

C O

Key Dates

BAM003

PY

Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP)


Holiday Presence! - Drum Sign

TR AD E

Participating Product LCBO#

Description

Size (mL)

245696


1500

Holiday Presence! - Poster

Components Description

Component

Re-order Code

Holiday Presence!

Special Promotions Fixture: Poster – 22”x 39.5”

14094-11

Holiday Presence!

Special Promotions Fixture: Drum Sign 48” x 6 .375”

14094-16


• Install the “Holiday Presence!” poster and “Holiday Presence!” drum sign. • Order enough inventory of the featured product to maintain a full display throughout the promotion. 88


LY

Ontario Wine Programs

N

Our Wine Country Ontario Superstars (formerly Ontario Wine Superstars)

O

Our Wine Country Ontario Superstars Wine Fridge

PY

Popular Pick

TR AD E

C O

Our Wine Country Fixture

Our Wine Country Ontario Superstars

Program Overview

O

N

14-P9/10

LY

In PT7, the Ontario Wine Superstars program was updated to have a new brand and new look. The program remains the same however the signage design has changed. This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional period. Each turn, two high volume Ontario VQA products (a red and a white) are featured. Stores must order products required (minimum of three cases per SKU).

Key Dates

PY


LCBO# Description 435321

Size (mL)

Spring Moon Cabernet Sauvignon Merlot VQA Cave Spring Riesling VQA

750 750

TR AD E

234583

C O


GROUP 1: Cut Case Displays

Cut Case Display


1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 74, 77, 79, 80, 82, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 115, 124, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 160, 163, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 227, 228, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 278, 279, 287, 288, 289, 295, 298, 300, 306, 310, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 437, 438, 444, 445, 446, 450, 452, 453, 456, 457, 458, 459, 461, 465, 467, 469, 470, 484, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 563, 566, 568, 569, 571, 572, 573, 575, 579, 584, 586, 589, 590, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776

90



White Ontario Superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.

PY

O

N

Red Ontario Superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.

LY

Signage components

White Wine Cut Case

White Wine Shelf Talker

Red Wine Pricer Card

Red Wine Shelf Talker

TR AD E

Red Wine Cut Case

C O

White Wine Pricer Card

Components and Re-ordering Our Wine Country Ontario Superstars Cut Case Display Kit: • Cut Case Backer Cards x 2 • Pricer Cards x 2 • Shelf Talkers x 2

Re-order# 14098-01

Merchandising Instructions 1. 2. 3. 4.

Use selected product to build a cut case display next to VQA Cube Fixture. Install the pre-printed cut case Backer Cards onto the cut case display. Install pre-printed Pricer Cards into the front of the cut case display. Install pre-printed Shelf Talkers in-section in front of the participating products.


91


14-P9/10


LY

GROUP 2: Shelf Talkers Only

Components and Re-ordering

PY

White Ontario Superstars: Pre-printed shelf talker Red Ontario Superstars: Pre-printed shelf talker

O

N

2, 7, 9, 32, 48, 49, 51, 53, 71, 84, 139, 250, 275, 309, 315, 320, 333, 341, 358, 363, 365, 403, 410, 418, 420, 436, 512, 515, 535, 538, 583, 598, 697, 636, 639

TR AD E

C O

Re-order# DMS-14098-04




1. Install pre-printed Shelf Talker in-section in front of the participating products.

Note: Copy, colours, and images subject to change.

92


Ontario Wine Superstars

Signage components

LY

GROUP 3: VQA Gondola Fixture

White Ontario Superstar:

N

• Our Wine Country Ontario Superstars White / Double Bottle Backer Card (double-sided). • Pre-printed Shelf Talker.

O

Red Ontario Superstar:

PY

• Our Wine Country Ontario Superstars Red / Double Bottle Backer Card (double-sided). • Pre-printed Shelf Talker. Re-order# 14088-03

VQA Gondola Fixture

1. Stores that have ONE VQA Gondola Fixture, install the double bottle backer card on a single End Aisle display. 2. Stores that have TWO VQA Gondola Fixtures, install the White and Red wine Backer Cards on 2 separate End Aisle displays.

TR AD E

Key Dates

C O



3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the pre-printed Shelf Talkers provided.


4, 17, 33, 40, 41, 55, 65, 93, 130, 144, 164, 207, 211, 221, 229, 233, 234, 263, 286, 351, 391, 392, 417, 443, 481, 483, 486, 497, 516, 522, 526, 532, 551, 556, 564, 580, 587, 593, 609, 624, 627, 644, 677, 694, 695, 699, 706


White Wine Backer Card

Red Wine Backer Card

Red Wine Shelf Talker Red & White Wine Backer Card Marketing & Product Guide

93

Our Wine Country Ontario Superstars - Wine Fridge

LY

Ontario Superstars in the Wine Fridge

14-P9/10

“Available Chilled” hot buttons should be installed in-section to indicate that the white/rosé Superstars product is also available in the fridge.

O

N

NEW! All stores who participate in the Ontario Wine Superstars program and have a wine fridge are to display in-section the ‘Our Wine Country - Ontario Superstars’ hot button to highlight the product in the fridge.

Description

234583

Cave Spring Riesling VQA

Size (mL) 750

TR AD E

C O

LCBO#

PY


Available Chilled In-Section Hot Button Re- Order # DMS 13085-42

94

Our Wine Country Ontario Wine Superstars Fridge Hot Button Re-Order # DMS 14078-108


Popular Pick

LCBO#

Description

399410

Jackson-Triggs Sauvignon Blanc 1500

Size (mL)

Components and Re-ordering

O

This is a sold space program and participation is mandatory. Each turn one International Canadian Blend product is featured. Supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).

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Participating Product

N

Overview

Popular Pick: Cut Case Backer Card Ontario Wine Superstars: Red and White pre-printed Shelf Talkers x 2


Re-order# 14098-02


C O


PY

Key Dates

TR AD E

16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 203, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700

1. Install the Cut Case Backer Card and merchandise display near the front of store, next to VQA Cube Fixture. 2. Merchandise the Ontario Wine Superstars participating products in-section with the pre-printed shelf talkers provided.




Popular Picks Backer Card

95

Our Wine Country - GROUP 1: VQA Cube Fixture

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Overview

O

N

14-P9/10

• This is a sold space program and participation is mandatory. • Features four Ontario VQA products. • Stores must order the products required (minimum of one case per SKU).

PY

Key Dates


C O

• Install: November 10, 2013 • Takedown: January 4, 2013 Continue to display until the end of PT10

Cube Fixture

TR AD E

1, 2, 3, 5, 6, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 74, 77, 82, 83, 84, 86, 90, 95, 97, 99, 102, 106, 110, 115, 125, 132, 140, 141, 143, 145, 148, 149, 153, 154, 155, 156, 163, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 227, 228, 237, 238, 242, 243, 244, 246, 248, 249, 250, 253, 255, 260, 265, 266, 268, 269, 270, 278, 279, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 372, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 416, 420, 425, 427, 428, 431, 432, 434, 437, 438, 444, 445, 452, 454, 456, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 511, 515, 518, 521, 523, 528, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 563, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 650, 698, 700, 702, 703, 771, 776

96


Our Wine Country - GROUP 1: VQA Cube Fixture

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Participating Products LCBO#

Description

307751

O'Leary Chardonnay VQA

Size (mL)

307769

Rosehall Run Defiant VQA

158212

Vice Vodka Icewine

217505

Henry Of Pelham Cuvee Catharine Brut Rose VQA

750 750 750

O

N

750

Signage components

Shelf Talker

Our Wine Country Cube Sign

TR AD E

100% Ontario Category

C O

PY

1. Our Wine Country Cube Sign 2. 100% Ontario Category Sign x 2 3. Our Wine Country pre-printed Shelf Talkers x 4

Re-order # VQA Cube Fixture Kit: 14098-04 Our Wine Country Shelf Talkers x 4, Our Wine Country cube sign, 100% Ontario Category sign x 2.

Merchandising Instructions 1. Merchandise the four participating products on the top shelf of the VQA Cube Fixture. Place the pre-printed Shelf Talker in front of the product. 2. Install the Our Wine Country Cube Sign. 3. Install the 100% Ontario Category Signs on either side of the Cube Sign.


97

Our Wine Country FSI - GROUP 2: VQA Gondola Fixture


LCBO# Description

Size (mL)

307751

750

PY

O'Leary Chardonnay VQA

O


N

14-P9/10

LY

4, 17, 33, 40, 41, 49, 55, 65, 93, 130, 144, 164, 207, 211, 221, 229, 233, 234, 252, 263, 286, 341, 351, 391, 392, 401, 417, 443, 449, 481, 483, 486, 490, 497, 516, 522, 526, 532, 551, 556, 564, 580, 587, 593, 609, 624, 627, 644, 677, 694, 695, 699, 706

307769 Rosehall Run Defiant VQA

750

Vice Vodka Icewine

Henry Of Pelham Cuvee Catharine Brut Rose VQA

750

750

Our Wine Country FSI VQA Gondola Fixture

C O

158212 217505

Signage components

TR AD E

1. Our Wine Country Backer Card 2. Our Wine Country pre-printed Shelf Talkers x 4


1. Install the “Our Wine Country” Backer Card into the Backer Card Frame of the FSI Gondola Fixture. 2. Merchandise the four participating products on the top shelf of the VQA gondola along with the pre-printed Shelf Talkers provided.

Our Wine Country FSI Backer Card

Shelf Talker

98


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Beer Programs Brewery Spotlight

N

Ontario Craft Beer End Aisle

O

Craft Beer Program

NO CHANGE FROM LAST PERIOD

TR AD E

C O

PY

Ontario Craft Beer (Quarterly Program)

NO CHANGE FROM LAST PERIOD NO CHANGE FROM LAST PERIOD

Ontario Craft Beer End Aisle Formerly Ontario Craft Beer Fixture, now merchandised on shelf

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Key Dates Install: November 11, 2013

Components

PY

Pre-Printed Shelf Talkers (ENG) – DMS - 14098-42

O

N

14-P9/10

Take Down: December 1, 2013

Pre-Printed Shelf Talkers (FRE) – DMS -14098-43

C O

End Aisle Backer Card (same) – OCBEA01

OCB End Aisle Backer Card Re-order # OCBEA01

TR AD E

Participating Products LCBO#

Brand

Size (mL)

Brewery

Distributor Code

367151

Vanilla Porter

440

Mill Street

1950

239749 242172

Mad Tom IPA Red Leaf Lager

6 x 355 473

Muskoka 3436 Great Lakes Brewery 1929


1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.

100


Brewery Spotlight: Quebec Breweries NO CHANGE FROM LAST PERIOD

Components

C O

Install: September 15, 2013 Take Down: December 8, 2013

PY

Key Date

• Pre-Printed Shelf Talkers (FRE) – DMS –OCB014

O

NEW: Please display the brewery information Shelf Talker within your store’s Brewery Spotlight section.

• Pre-Printed Shelf Talkers (ENG) – DMS – OCB013

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The “Brewery Spotlight” is a year-round program that features unique and premium products from craft breweries around the world. This particular promotion will focus on a variety of craft brewers from Quebec.

N

Overview

TR AD E


Participating Products Brewery

LCBO#

Description

Size (mL)

Quebec Breweries

359406 363432 359414 359422 359430

Dieu Du Ciel - Penombre Black IPA Brasserie Dunham Belgian IPA Trou Du Diable Le Sang D'Encre Charlevoix Hibernus

4 x 341 750 375 750 750

Les Trois Mousquetaires Doppelbock


1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 132, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495, 499, 511, 568, 623, 624, 630


101

Craft Beer Program NO CHANGE FROM LAST PERIOD

N

14-P9/10


LY

Key Dates

PY

• Pre-Printed Shelf Talkers (ENG) – DMS –OCB012 • Pre-Printed Shelf Talkers (FRE) – DMS –OCB011

O

Components

C O

Participating Products Product Name

237875 334862 330381 336487 343772 331421 328039 331439 333898 244376 334474

Box Steam Funnel Blower Porter Deschutes Black Butte Porter Amager, Rye Porter Lost Coast 8 Ball Stout Sawdust City - Long Dark Voyage to Uranus Stout Midtfyns, X-Porter 8 Wired iStout Black Force 1. Imperial Stout Samuel Smith's Organic Chocolate Stout Les Trois Mousquetaires Porter Baltique La Vache Folle Imperial Milk Stout

TR AD E

Item#

Size (mL) 500 650 500 650 650 500 500 500 550 750 500


1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776


102


Ontario Craft Beer (Quarterly Program) NO CHANGE FROM LAST PERIOD

Key Dates

N

LY


O

Components

• Pre-Printed Shelf Talkers (ENG) – DMS – OCB008

PY

• Pre-Printed Shelf Talkers (FRE) – DMS - OCB009

LCBO#

Black Oak

337014

Old Credit Railway City

928051 337493

Flying Monkeys

305466

Description

Size (mL)

Distributor Code

Black Oak 10 Bitter Years

650

Warehouse

Old Credit Amber Ale Railway City Canada Southern Draft

680 473

3271 8447

Flying Monkeys Stereovision

6 x 355

Warehouse

TR AD E

Brewery

C O



Mandatory Participation

5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 445, 452, 495, 528, 568, 624

Optional Participation

1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776



103

TR AD E

C O

TRIUS RED

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VQA Niagara Peninsula, Ontario

PY

O

N

From a pioneer of premium Ontario red wines, this Bordeaux-inspired blend has been crafted to perfection every year since 1989. Savour it with prime rib.

$22.95 303800 (XD) 750 mL

FULL-BODIED & SMOOTH A Vintages Essential

Price subject to change without notice. While supplies last.

PRIME RIB WITH MUSTARD AND ROSEMARY CRUST vintages.com/superstars/20

LY

N

O


Kit 1 (Shelf Talkers only)

PY

3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 37, 44, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 93,97, 99, 102, 124, 130, 144, 145, 154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209, 211, 214, 218, 221, 223, 233, 237, 244, 248, 249, 260, 263, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637, 677

C O

TR AD E

ONTARIO SUPERSTARS

“Vintages Superstar” Program

Kit 2 (All Signage) 1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 93, 95, 106, 115 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 226, 243, 253, 255, 263, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 351, 355, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores) 252, 401, 490

“Vintages Superstar” Program

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Overview

N

14-P9/10

The Vintages Superstar program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a Sold Program and participation is mandatory.

Key Dates

TRIUS RED VQA Niagara Peninsula 303800 (XD) 750 mL $22.95

Install: Upon receipt Takedown: November 30, 2013

O

Participating Product

PY

All Kits will be shipped via store mailbag.

Basket Sign Insert

FOOD&DRINK Ad

C O

Components and Merchandising Instructions

TR AD E

• Merchandise the participating product in a basket next to/near the LCBO Ontario VQA wines section. • Insert the basket sign insert into the Large Metal Sign Holder (Central Supply #691089) • Display the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture. • Takedown once stock is sold out, or by November 30, 2013.

Basket Insert

Pre-printed Shelf Talker

• Install the pre-printed Shelf Talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick (Central Supply Shopping Cart #692012) or 2” shelf clip for Vintages (helloLCBO – re-order #LC1506). • Takedown once stock is sold out, or by November 30, 2013.

Shelf Talker

Available Chilled Hot Button • This Hot Button should be used on shelf to indicate that the Superstars products are also available in the fridge; Superstars Shelf Talkers should be placed in the fridge to highlight the Superstar products there. • Re-order# DMS-13115-43 106


Available Chilled In-Section Hot Button Re- Order # DMS-13115-43

N

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BAM & LTO Signage

O


TR AD E

C O

PY

1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 35, 36, 37, 38, 40, 41, 42, 44, 45, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156, 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225, 226, 227, 232, 233, 235, 237, 238, 241, 242, 243, 244, 247, 248, 249, 251, 252, 253, 255, 259, 260, 261, 263, 265, 268, 269, 270, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 343, 344, 345, 346, 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383, 385, 386, 387, 389, 390, 392, 393, 394, 397, 398, 401, 402, 403, 404, 407, 411, 412, 415 416, 417, 420, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 447, 449, 452, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 481, 482, 483, 485, 486, 490, 491, 494, 495, 496, 497, 499, 501, 505, 509, 511, 512, 515, 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 650, 677, 694, 695, 697, 698, 699, 700, 702, 703, 771, 776

Vintages BAM & LTO Signage

Components

LY

Overview

N

14-P9/10

The Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the period.

PY

O

If you do not receive your kit please call helloLCBO to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates.

LTO Shelf Talkers


Original Price

Price

Promotion

$18.95 $299.95 $91.95 $40.00 $15.95 $18.95 $21.95

8 BAM 50 BAM 30 BAM 20 BAM 8 BAM 10 BAM 10 BAM

626390 710426

Greenlane Estate Riesling 2011 Bonterra Chardonnay Concha y Toro Marques de Casa Concha Cabernet Sauvignon Kim Crawford Pinot Noir Cakebread Cellars Cabernet Sauvignon

$19.95 $299.95 $91.95 $40.00 $15.95 $18.95 $21.95 $19.95 $99.95

$19.95 $99.95

8 BAM 40 BAM

121749 559302 594010 156968 201806 316570 933077 29306 183905 258673 352583 359257 363457 650432 659607 741769 910430 961227 637801

Taylor Fladgate 10-Year-Old Tawny Port Inniskillin Vidal Icewine Jackson-Triggs Proprietors' Reserve Vidal Icewine Terra Vega Sauvignon Blanc Kpm Baron Herzog Chardonnay KPM Oyster Bay Sauvignon Blanc Louis Jadot Chardonnay Bourgogne Don Mendoza Reserve Merlot KPM Zolo Malbec 2012 G. Marquis The Silver Line Pinot Noir Beringer Cabernet Sauvignon Ravenswood Vintners Blend Old Vine Zinfandel Perrin Réserve Castelgiocondo Brunello di Montalcino Mitolo Jester Shiraz Rocca delle Macìe Chianti Classico Tommasi Ripasso Valpolicella Classico Superiore Christian Moueix Merlot Bartenura Malvasia KPM

$34.95 $7.95 $39.95 $9.70 $17.45 $18.95 $19.95 $10.60 $13.95 $19.95 $37.95 $17.95 $15.95 $49.95 $23.95 $18.95 $22.95 $15.95 $16.30

$29.95 $6.95 $34.95 $8.70 $16.45 $16.95 $18.95 $9.60 $12.95 $17.95 $34.95 $15.95 $14.45 $44.95 $20.95 $16.95 $20.95 $14.95 $15.30

$5 LTO $1 LTO $5 LTO $1 LTO $1 LTO $2 LTO $1 LTO $1 LTO $1 LTO $2 LTO $3 LTO $2 LTO $1.50 LTO $5 LTO $3 LTO $2 LTO $2 LTO $1 LTO $1 LTO

Lakeview Cellars Vidal Icewine Dom Pérignon Brut Rosé Champagne 2003

Veuve Clicquot Ponsardin Brut Champagne Le Clos Jordanne Claystone Terrace Chardonnay 2009

TR AD E

522672 91777 508614 56929 327247 342436 337238

C O

LCBO# Description

BAM Shelf Talkers

108


LY

O

Features

N

The Holiday 2013 issue of FOOD & DRINK was distributed in stores Wednesday, November 6, 2013.

TR AD E

C O

PY

• Let’s Cocktail Party! Throw a guesswork-free cocktail party with fab-flavoured cocktails, each paired with a tasty hors d’oeuvres. • Before the Feast: Make-ahead eats for grazing on Christmas Day—everything from an early breakfast to late morning snacks to afternoon coffee and nibbles. • Tried and New: Whether you’re making your first turkey or looking for fresh ideas, our Christmasdinner recipes offer something for everyone. • Icewine Getaway: A roadmap to celebrating all things icewine this January in Niagara—events including ice sculpture shows, food and icewine tastings and more. • White Wonders: Snow white holiday desserts that look every bit as gorgeous as they taste.

Food & Drink

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Merchandising 14-P9/10

This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.

N

PY

To request additional copies once your original supply has run out, please email [email protected]. Your email should include the following information:

O

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

HOLIDAY 2013

C O

Store # and contact name # of additional copies and why English or French edition

We will distribute the magazines equitably among all stores who request additional copies 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.

TR AD E

Watch for the Winter 2014 issue of FOOD & DRINK, which will be in stores on Wednesday, January 15, 2014.

Signage Re-order Codes

Food & Drink Header Card English/Bilingual (Re-Order Code: 14088-98)

110

Food & Drink “A” Frame Sign English over English (Re-Order Code: 14088-99)

Food & Drink “A” Frame Sign English over French (Re-Order Code: 14088-101) Promotional Turn 9 - Give Cheer

Column Heading

Sold End Aisles


Discovery Extenders Spirits

# of Extenders

Discovery Extenders Wine Discovery Extenders BSM Green Extender Exterior Banner Show Cards Power Aisle Banners Perimeter Banners Transparencies

# of Extenders # of Extenders # of Extenders # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped # of Number of signs shipped Vendor installed F = LCBO stores located in FLS designated areas FF = LCBO FLS designated stores See back/inside cover for definitions

PY Regular Extenders

Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations. C = Community Extender Program

C O TR AD E

H= Hero Display T= Thematic Banner Insert Builds all Pods Number of Sold End Aisles and (P)remium or (S)tandard Flight # of Number of signs shipped

O

Banner Inserts Pod Program

Key

N

Store #

LY


FLS


H H H H H H H

40 Y

Y

Y Y

5

55 40 40

3

40 40 40 40 65 40 55 65 50 40 45 40 45

3

7

3 10

1 2 7

6

3

3

3 3

42 43 44 45 46

H H T

T H

H H H H H

H T H H

5 15P 5 10S 15S 10P 15S 8P 15P 20P 10S

10 10S 15 10S 25 5 15 10

Y

3

Y

40 40 40 50 40 55

Y

40 45

Y

3

3

3

55

40 40

3

3 3

3

3

3 3 6 5 3 3 4 7 6 1 7 4 1 5 3 3 1 2 1 2 6 3 2 6 4 5 7 7 4 8 3 12 1 3 4 19 6 3

3

3

3 2

3 2 5 3 1 112

H T H

6 4 4 6 4 6

FF FF 4

H H H H H T

H

5 10S 5 15S 8S 5 5 5C 15S 10S 10S 10S

15S 5 8S

T H H T

10S 8S 10S

T H H T H T H H T T H T T

5 10 20 10 25 20 10 15 10 20 20 30 25 10 5 25 10 20 5 15 15 15 5 3 15 10 10 15 15 20 20 5 20 20 10 20 5 15 15 10

5 8S 10S 5 8S

10S 8S 5 10S 5


Y

60 40 40 45 10 40 50 45 45

Y

Y

2 3

3

1 3 3 3 6 1

6 3

3 4

Language (FLS)

F FF

4 4 6

FF

3 3 4 3

3

4 6

40

4 2

55 40 40

50 45

40

FF FF

6

FF

3

40 40

12 6

3

2 6

40

40

Perimeter Banner

2

20 40

40

Power Aisle Banner

Show Card

N 40

Y

4

LY

Exterior Banner

Disc. Extenders BSM

Disc. Extenders Wine

Disc. Extenders Spirits

Regular Extenders

Pod Program

H

10S 10 10 5 10 10S 15

End Aisle B/C

Language (FLS)

Store # 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

O

5 3 1 2 3 8 2

F F F F 4 F 6 12 F 16 FF 6 F 4 6 F FF 6 12 F 4 F 4 F F 4 F F 6 FF F 4 FF 4 F 6 4 4 FF 4 FF 6 6 F F 6 12 10 6 8 6 4 F 6 6 F 4 4 FF 10 F FF

Sold End Aisle

8 9

8

Banner Insert

40 40 55 40

3 5 2

14-P9/10

5

Perimeter Banner

Exterior Banner

3

Power Aisle Banner

Disc. Extenders BSM

3

Show Card


Y

30 20 25 15 40 40 30 20 20 25 25 10 10 15 30 10 20 25 20 20 15 30 15 25 20


105 5 15S 8S 20P 20S 15S 8S 8P 10P 15S 5

End Aisle B/C

65

Sold End Aisle

Y

PY

H

20S 45 10 8P 15 10P 15 10P 20 5 15 20 10S 10 10 20P 40 8S 15 8P 15 5 20 8S 15 15P 25

C O

T T H H T

Regular Extenders

H H

Pod Program

H

TR AD E

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41

Banner Insert

Store #

This list is included in the PT9 Worksheets file posted on the portal.

3 2 2

3 1 4 7 6 4 2 3 1 2 1 3 3 2 2 2 2 1 1 2 3 2 2 3

1 1 1 3 3

4 4 4 4 4 6 6 6 6 6 6 4

F

6 FF 4 FF 12 8 12

12 6 4 8 6 10

FF FF FF FF

4

6

FF

4 4 4

6

6 4

FF

6 6

12 8 4 FF

6 4

8 4

FF F


H H T T H T T T T T H T T T

3

3

3

40

6

40 45

4

55

3

T T

55

3

3

5

H

T

H

H

T T

T

10 5 5

5 10 3 10S 25 10 10 10 5 15S 25 5 10S 25 10 3 15 5 10 10 5 10

4 6 4 4 4 6 4 4 4

6 12 FF FF

142 143 144 145 146 147 148 149 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 178 179 180 181 182 183 184 185 186 187

40

Y

4

50

6

40

7

8 2 3 2 1 1 1 2 3

FF F

6

4 1 1 2 1 4 1 1 1 2 2 2 1 2

FF

6 6 4 6 8

4 6 6

FF

FF FF

4 4 6

4 8

4

4 4

FF FF FF FF FF

4 6 4

F FF

4 4

6 4 4 4

H

4 4 8

4 6

FF


H H

H

H

H T T T T T H H H T H H T T H

T

T H

H T H T H

10P 20 5

10 8P 25 10S 20 15S 30 5 5 15P 45 20P 30 5 10S 20 8S 20 15S 40 8S 15 20P 25 15 10 5 5 5 10 8S 15 15P 20 8S 20 10 10S 20 10P 20 10 10 20S 25 5 5 10 10S 15 5 10 15P 25 5 5 15P 25 5 15 10 15P 25 8S 10 20S 40

55

3

113

40 40 40

Y Y

55 55 40 40 40 40 55

40 53 45

3 3

3

3 3

3

3

60

45

6 6

3

45 40

Y

3

3

3

Y

2 7

2

3

4

40

55 40 65

6 6 4 4

3 3

55

Y

Language (FLS)

Perimeter Banner

Power Aisle Banner

Exterior Banner 2 3

3

4 3

3

4

Show Card

LY

Disc. Extenders BSM



Regular Extenders

Pod Program

End Aisle B/C

Sold End Aisle

Banner Insert

Store # 140 141

8

4 4

6 4 4 4 4 4 4 6 4 6 4 4 4 4

Language (FLS)

Perimeter Banner

Power Aisle Banner

Show Card 6 2 3 2 2 3 5 3 2 3 2 1 4 1 3 1 3 3 4 2

N

4

O

55

Exterior Banner

Disc. Extenders BSM



Regular Extenders

End Aisle B/C

Sold End Aisle

Pod Program

30

PY

T

10S 20 10 10S 30 5 10S 25 5 5 10 15S 25 10S 25 5 10 10 5 15S 30 5 15 5 10 5 15 5 10 5 5 20P 40

C O

T H T

TR AD E

93 94 95 96 97 98 99 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139

Banner Insert

Store #


3 1 1 4 4 2 1 1 3 10 1 2 4 4 3 5 3 3 1 1 2 5 5 3 4 5 3 8 1 1 3 4 1 1 3 1 1 3 4 3 2 1 8

4

FF 4 4

4 4 4 4 4 6 4 6 6 6

F

F 4 FF 12 F

4 4 4 4 4 4 6 6 4 6 6 4 6 4 6 4

4 6 4 4

4 12

FF F FF F F

8 6 F 6 FF

6 4 6 4 6 6 4 4 6 4 8

8 4 12 4 FF 8 12 F F 4 FF F F


H H

T H T H H H T

15S 10S 8S 15P

Y

3

3

5

60 40

Y

55

Y

65 55

6 3

3

5

7 2 3

H H H T T H T T T T H T H T T T H

10S 8S 20P 15S

40

4

60 40 40 40

10S 5 5

5 20S 5 20S 10S

5 15S 10S

Y

Y

Y

6 5 6 7

40 40 55 55

40 40

Y

3

3

40

55

55

4 6 4 6 4 6 4 4 4 4 6 6

4 FF 10 F 12 F 6 FF 8 F 12 6 F

2 3 7 1 6 2 5 8 3 2 5 7 5 2 3 5 3 2

F

2 6 3

6

3

3

3

3

3

2 8

4 4

6 8

2 9 2 3 5 1 2 3 4 4 1

114

12 4

FF

6

F

6 4 4

12

4 4 6 6 4 6 4 4 4 4 6 4 4 6 4 4 4 6 4 6 3 4

T T

H H H

F 8 FF FF 12 F 6 FF

4 FF

F 12 8 F F 4

T T H H

H H T H

T

T H T H T T H

T T T T H

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40

7

45 55 40

Y

40 40

Y Y

40 55

3

4

3 5

3

2

3

7 6

55

6

4

Y

60 40

Y

40 10

40

4 3

Power Aisle Banner

6

FF

Show Card

LY

Exterior Banner

Disc. Extenders BSM



Regular Extenders

Pod Program

End Aisle B/C

Sold End Aisle

5 10 10S 25 10 10 5 5 15S 25 20P 30 15S 25 5 5 10 5 15 15P 25 10S 20 5 10 5 20S 30 20P 30 10 10S 20 5 5 10 10 5 25 10 10 20S 40 10 15S 20 5 15 10 5 15 20S 25 5 25 5 5 5 5 10 5 15 8S 15 5 15 5 10

Language (FLS)

T

Perimeter Banner

236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281

Banner Insert

Store #

Language (FLS)

14-P9/10

Perimeter Banner

Power Aisle Banner 4

N

40 40 40

Show Card

Exterior Banner

Disc. Extenders BSM



Regular Extenders

Pod Program

End Aisle B/C

Sold End Aisle 8S

5 10 20 10 20 30 20 30 15 25 15 30 25 10 10 20 10 15 10 10 30 10 25 20 15 10 10 30 20 5

Y

3 1 1 4 2 1 2 3 3 2 3

O

T H H T H

40

PY

H H

10S 20 5 10S 15 15S 30 8S 10 10 10 20S 40 8S 15 5 15 15S 25 5 10 20S 25 15S 25 5 10

C O

H

TR AD E

188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 207 208 209 210 211 212 213 214 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235

Banner Insert

Store #


3

6

8 4

7

1 3 1 2 1 1 7 8 3 1 3 3 6 3 1 1 2 2 3 2 1 1 1

2 1 1 7 3 6 3 3 3 18 4 1 1 1 3 3 3 3 3 2 3

4 4 6 4 4 4 4 8 4 6 6 4 4 4 3 4 6 6 4 4

8 6 4 4

FF F FF

4 FF 12 8 6 F

FF 8 F F 4

6 4 4 6 6 4

8

4 6

F 10 FF

4 4 4 6 4

4

6 4 10 12 FF F 4 6


10P T T H T H

20P 10S 5

T T

5

6

40

3

40 55

3

3

T

H

5 10P 8S

T

T T

H T H H H T

8S

8P 15S 15S 5

5 10 20 5 10 15 30 30 Y 10

55 40

4 6

5

45

40 50 50

1 3 4 3 3 6 2 6 1

FF 12 4 8 FF 4 4 12 F 6

3

5

3 3 1 2 1 1 1 2 3 2 2 3 1 3 1

4 4 4 4 5 4

6

6 6

4

4 4 4

4 4

FF F F F

4

1 3 1 3 3 3 1 3

4

4 4

4 4

6 4 6 6 4 4 4

T H T

H T

6

4 8 4

F F FF

8

FF

FF

H

H H

5 20P 45 Y 3 5

20S 30 5 5 5

10S 3 15S 15S 5S 20P

H T H

15S

H

20P

H H H H

8P

20S 10P 15S 20S 5

H H

H T H T


65

10 20 10 20 30 15 45 5 5 5 10 30 10 15 3 30

Y Y

3

3

40 10 45 50 40 65

4

6

8

6 3 1 1 1 1 5 6 3 3 2 6 1

8 6

Language (FLS)

4

3

3

6 4 6 3

3

6

F

4

4 4

FF F F

8

4 4

FF

F 4 4 6 4

Show Card

4

Y

45

6

60

5

1 1 4 2 4

4 4 4 4

Y

65 65 55 45 60

10S 20 20P 40 Y 10 10 10 10S 25 15 15S 20 Y 15 5

40 65

115

2 8 3 1 1

LY

Exterior Banner

Disc. Extenders BSM



55

40 Y 25 25 Y 20 10 10

T

T

Regular Extenders

Pod Program

End Aisle B/C

Sold End Aisle

Banner Insert

N

12

Store #

Perimeter Banner

6 4 4 6

Language (FLS)

Power Aisle Banner

Show Card

Exterior Banner

Disc. Extenders BSM


Regular Extenders

Pod Program

Disc. Extenders Spirits 3

6 4 4 6 4 6

328 329 330 331 332 333 334 335 336 337 338 339 340 341 343 344 345 346 347 348 349 350 351 352 353 354 355 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376

Perimeter Banner

T T

3

12

Power Aisle Banner

T

6 55 65

6

O

3 15S 20P

3 1 2 3 4 3 5 2 1 2

PY

H H T

10 5 10 3 10 20 30 Y 15 3 10 5 5 10 20 10 15 30 Y 15 30 10 5 10 15 10 10 5 10 5 10 20 20 10 10 3 10 5

C O

T

End Aisle B/C

Sold End Aisle

T

TR AD E

282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327

Banner Insert

Store #


3

3

3

3

3

3

11 3 8

3

3

3

3

3

3

10 2 2

60 60

5

10 3 6 5 6 1 1 3 5 6 2 3 7 2 4 2 1

4 4

FF

4 4 F

4 4 4 4 6 4 6

4 4 4 4 4 4 6

4

FF F

12 6 8

F F

F FF

FF F

12 4 FF


Y Y

40 55

Y

Y Y Y

3 5 3

3 3 3 3

3

6 7 8 4 5 6

3

3 6

6

40 45 45

3 1 2 7 3 3 4 3 5 5 8 6 5 2 4 3 1 2 6 3

H

H

H H

H

T H H H T T

Y

6

55

Y

Y

Y

45 50

3

4

3 3

5 7 3

40 55

40 55 55

10

3

3 3

4 8 6

FF

424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468

FF F F

3 11 3 10

6 1 3 5 6 1 2 1 10 2 1 2 7 5 2 3 2 1 1 2

116

FF FF 10 FF

4 4

4 4 6 4 4 4 4 4 4 4 4 4 6 6 6 4 4

3 H 10S 20 H 8S 15 H 15S 30 H 20S 40 5 5 H 15S 20 H 20S 25

F

FF 12 4 4 FF FF F F 4 4 F F 4 F F 4 6 F F 4 FF 4

H 15S 20 5 5 25 H 10S 25 H 20S 30 T

H 15P H 15S H 20S T T T H 15P 10P 5 T 10S H 10P H 8S H 20 T T

H 15S

10 10 5 30 25 30 10 5 5 10 5 5 20 15 25 10 30 20 20 30 3 10 10 3 5 30

H 10S 15 T 15


40 40 40 65

Y Y

Y Y

Y Y

55 55

3

3

3

3 3 3

40 55

3

3 3

3 3

4 5 1 7 6 3 10 3 2 1 3 6 5 3 6 4 1 1 1 3 6 3 9 5 1 4 3 2 6 5 3 9 1 1 1 6 3 1

Y Y

65 40

7 4

40 55 45 55

7 7 2 5

55 40

3

3

3

4 6 6 6 4 4 4 4

Language (FLS)

Perimeter Banner

Show Card

Exterior Banner

LY 3

45

45 40 60

Power Aisle Banner

Disc. Extenders BSM



Regular Extenders

Pod Program

End Aisle B/C

Sold End Aisle

Banner Insert

Store #

Language (FLS)

14-P9/10

Perimeter Banner

Power Aisle Banner 4 8 6 4 4 6 4 4 8 4 4 4 4 4 4 6 4

N

1 7 3 6

3 3

Show Card

Exterior Banner

Disc. Extenders BSM 3

O

Y

40 45 40 65 40 55 40 40 65 45 45 65 55

3

PY

Y


65


Regular Extenders

End Aisle B/C

Sold End Aisle

Y

C O

H H

5 20S 45 3 10 15S 30 15S 20 15S 25 20S 30 15S 30 15S 20 10P 15 15S 25 15P 25 15P 25 10S 25 20P 25 20P 40 10 15S 30 15S 40 20 15S 20 20S 30 10S 15 10 15S 20 5 5 15 20P 30 10S 20 5 10 8P 15 15P 25 3 10 10P 20 20S 25 15P 40 5 3 5 5 5 10

Pod Program

H T T H H H H H H H H H H H H H

TR AD E

377 378 379 380 381 382 383 385 386 387 388 389 390 391 392 393 394 395 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423

Banner Insert

Store #


4 FF F 12 F F 6 4 FF 4

6 6 4 6

4 FF 12 F F

4 4 4 4 6 8 6 6 4

4 6 FF

4 4

4 4

8

FF F

8 8 4

FF 1 2 5 4 2 7 1 3 2 1 5 1 3 3

4 4 6 4 6 4 4 6 4

8

6

F F

4 8 6 4 FF

6 4 FF 4


5 H 15P 10P

H 10S H 15S T

Y

Y

Y Y

55 50

2

H 15P H 15S T H 15S

6 4

H 20P 40 H 15S 25 10 3 T 10 H 20P 30 5 T 5 15 T 15 5 H 10S 25 3 2S 5 5

55 55

Y

3

60 45

Y

3

6

50

55

45

FF 10 4 4

4 4

6

4

3

3

3

7

3

4

3 1 1 3 4 7

1 2 9 2 4 3 4 2 1 2 3 2 2 1 5 1 1 1

4 6

4

4 4 4 4 4 6 6

4 12

F F F

4 F 4 FF 10 F 4 4

F F

8

4 4

F 4

4 6 6 6 4 4

6 F 4 FF 12 FF 12 6 F F

FF 15

5

5

517 518 519 520 521 522 523 524 526 527 528 529 530 531 532 533 534 535 536 537 538 539 540 541 542 543 544 545 546 547 548 549 550 551 552 553 555 556 557 558 559 560 561 562 563


T 5 15 H 10S 25 5 T H 10P 20 10P 25 H 20P 45 T 5 30 T 10 H 15P 30 T 5 15 T 10 T 3 8S 2 10S 20 H 10S 25 5 H 15P 25 10 T 5 15 H 15S 20 5 H 20P 30 T 10 H 10S 20 H 15S 40 H 15S 30

5 H 20S 30 10 10S 40 8S 15 H 15P 25 H 8S 30 H 15P 25 5 10 H 10S 20 T 5 T 5 T 5 H 10S 20

117

Y

4 4

6 5 5

2 5 1 4 1 7 6 7

4 4 4 6 4 4 4 4

60

5

9

40 40 55 40 45

6 3

8 3 3 6 4 1 1 3 1

4 6 4

3

45 55 40

3 3

40

Y

20 40 40

Y

40

3

55 Y

Y

Power Aisle Banner

3 1 1 3 1 5 4 6 3 2 2 3 6 3 3 4 3 1 6 4 1 10 7 2

40

Y Y

3

55 60 55 40

3 3

3

4 4 4 4 4 6 6 6 6

6 4

Language (FLS)

Perimeter Banner

Show Card

Exterior Banner

LY

Disc. Extenders BSM



Regular Extenders

Pod Program

End Aisle B/C

Sold End Aisle

Banner Insert

Store #

Language (FLS)

4

N

6 4

Perimeter Banner

Power Aisle Banner

Show Card 4 6 3 1 1 2 1 1 3 1 1 2 1 5 3

O

6

45

40 40

Exterior Banner

Disc. Extenders BSM



Regular Extenders 5 55

PY

H 15P

10 3 5 20 5 10 15 20 20 5 3 10 20 30 5 3 25 25 3 30

Y

C O

T

Pod Program

End Aisle B/C

Sold End Aisle

5S 20 H 15S 30 10 10 5 5 10

TR AD E

469 470 471 472 473 474 475 476 478 479 480 481 482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 501 502 503 504 505 506 507 509 510 511 512 513 514 515 516

Banner Insert

Store #


F F 4 FF

12 FF FF 12 F 12 8 F FF F F

FF F FF 4 F 4

F F 4

Y

Y

40

40

3

3

6

6

1 2

6 4 1 6 4

4 4

12

8

4 8

FF F F F


60 Y 40

6

40 55

4

H 15S 25 T 10 5 T 5 10 H 10S 25 H 15S 30 T 5 T 5 5 H 15S 15 15S 20 H 10S 25 5 20 H 20P 30 3 H 15P 20 T 15 T 5 T 10

Y 40

3

45 Y 40

Y 40 40 Y 40

2 4 1 7 2 1 3 4 4 3 3 1 3 3 5 1 1 5 1 5 3 1 2 1

T 15 H 15S 30 H 15S 25 10 3 H 15S 30 3 5

6

3

3 3

H 15S 25 10

60

5 4

3

3

45

55 40

4 FF F

2

F F

4 4 4 6

2

3

3

2

Y 40

6

Y 50

6

4 4 4 4 6 4 4 6 3

FF F FF FF FF

4 8 4

F

FF FF 4

4 4

4

4

6

F

F FF 4 4 6 6

4 2

4

118

4 6

6 8

2 7 1 1 1 7 1 1

H H H H

10S 15S 10S 20S

15 25 25 40 10 5 25 45 3 30 25 45 40 50 30 30 10 15 20 10 40 15 20 15 10 10 25 45 5 30 20 30 25 40 15 30 40

6 F 8 8 FF

4

H 20P H 20P

H H H H H H

15S 15S 20P 20S 20S 15S 10S

10S H 20S 5 H 10S 8S

H 10S 10S H H H H H H H H

15S 10S 20S 15P 20S 8S 15P 20S

4


Y 55 Y 55 5 Y 45 45 Y 55 50 Y 65 Y 45 40

3

3

3 3

3

3 3

3

6 3 6 3 8 6 7 10 2 6

40 Y 55

4S 6 4

Y 40 40

Y 40

Y 40 Y 30 Y 50 40 Y 55 Y 30 55 Y 65

6 4

6

3

Perimeter Banner

3

3

3

3

3 8 6

3

3

6

3 1 2 1 7 6 3 1 1 1 4 4 1 5 9 6 4 4 4 4 2 2 2

12

6 7 7 4 2 3 5 3 3 2 7 3 4 3 8 5 7

Language (FLS)

Show Card

Exterior Banner 4 5

3

3

6

LY

Disc. Extenders BSM



Regular Extenders

40 55 40 Y 65

Power Aisle Banner

15 5 10S

Pod Program


Sold End Aisle

T

N

611 612 613 614 615 616 617 618 619 621 622 623 624 626 627 629 630 631 632 634 635 636 637 638 639 641 642 643 644 650 677 694 695 697 698 699 700 702 703 706 771 776

Banner Insert

Store #

Language (FLS)

14-P9/10

Perimeter Banner

F FF

C O

H 10S 15 H 10P 25

4 4

4

O

8

3 1 6 1 10 8 1

PY

Y 55

Power Aisle Banner

3

Show Card


3

Exterior Banner


45

Disc. Extenders BSM

Regular Extenders

Pod Program


Sold End Aisle

H 10S 20 5 H 20P 30 10 H 8P 20 H 15S 30 5

TR AD E

564 565 566 567 568 569 570 571 572 573 574 575 576 577 578 579 580 581 582 583 584 586 587 588 589 590 591 593 594 595 596 597 598 599 601 602 603 604 605 606 607 608 609 610

Banner Insert

Store #


F 4 4 4 4

4 6 4 4 4 6 4 4 4 4 4 4 6 6 3 4

4 6 4 4 4 4 4 4 4 4

F

FF FF F

F

F F FF F F FF F F FF F F F F F

LY N O

PY

Sold Space Programs

C O

Display Programs - Support Programs

TR AD E

An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter. The Electronic version of the worksheets includes: • Retail Price (as of publication date)

• Agent Names The products participating in the Hero Display, the Pod Program and the sold End Aisles are included in the Display Programs – Participating Products Table.

Display Programs – Participating Products Continued

3

4 Premium

4 Standard

5

126151


302349

Rosemount Diamond Shiraz

55533

Latour Chardonnay

226860

Wolf Blass Yellow Label Chardonnay

750

LTO

383711

Jackson-Triggs Merlot

750

LTO

9 Standard

10

LTO

LTO

750

LTO, FSI

750

LTO

750

LTO, Wine Fridge

259432

Belvedere Pure Vodka

1750

BAM

437772

Belvedere Vodka

750

BAM

227413

Iceberg Vodka

1140

LTO

400754

Iceberg Vodka

750

Value Add

544155

Iceberg Vodka

1750

BAM

225243

Stolichnaya Vodka

750

Value Add

Stolichnaya Vodka

1140

LTO

Stolichnaya Vodka

1750

Jacob's Creek Shiraz/Cabernet

1500

LTO

French Cross Chardonnay Bag In Box

4000

LTO

Mezzacorona Pinot Grigio Trentino

1500

LTO

Wiser's Spiced Vanilla Canadian Whisky

750

LTO

298364

Black Velvet Toasted Caramel Whisky

750

LTO

312801


750

LTO

275412

Smirnoff Fluffed Marshmallow

750

BAM

316109

Smirnoff Kissed Caramel

750

LTO

566182

Smirnoff Raspberry Twist Vodka

750

End Aisle

31757

Smirnoff Vodka (P.E.T.)

750

BAM

225250

297119

TR AD E 9 Premium

750

750

N

Centine Rosso Toscana

292243

8 Standard

LTO

Pisse-Dru Beaujolais

589010

8 Premium

Necktag

750

323725

19612

7

750

2881

272716

6

Support Programs

LY

Yellow Tail Chardonnay

Size (mL)

O

2


627802

PY

1

350504

14-P9/10

Hero

Case LCBO# Conversion# Description

C O

Location

38505

Smirnoff Vodka

1750

Value Add

131391

Smirnoff Vodka (P.E.T)

1140

Value Add

77990

Gabbiano Pinot Grigio

750

LTO

303792

Trius Riesling VQA

750

LTO

602615

Angus The Bull Cabernet Sauvignon

750

LTO

77990

Gabbiano Pinot Grigio

750

LTO

303792

Trius Riesling VQA

750

LTO

333948

Hardys Bankside Shiraz

750

LTO

281378

Forty Creek Cream Liquor

750

LTO

285262

Bailey's Biscotti Cream Liqueur

750

352021

Sortilege Cream

750

120


LTO

Display Programs – Participating Products Continued

12 Standard

13

14

614826

Pelee Island Pinot Grigio

649749

Castillo De Almansa Reserva

187187

Tic Tok Pocketwatch Shiraz

350942

Copper Moon Pinot Grigio Bag In Box

4002190

Campo Viejo Tempranillo

310391

The Dreaming Tree Crush Red Blend

350942


4002190


313338

Torres 5 Brandy

314286

E&J XO Brandy

20

1500

LTO

750

LTO

4000

LTO

750

LTO

750

LTO

4000

LTO

750

LTO

750

LTO

750

LTO

750

LTO

4 x 330

Necktag

321786

Smirnoff Ice

4 x 330

Necktag

334821

Smirnoff Ice

6 x 355

LTO

Henkell Rose

750

LTO, Wine Fridge


750

LTO

Pelee Island Eco Trail Chard Auxerrios VQA

750

LTO

Pelee Island Lighthouse Chardonnay VQA

750

LTO

Cottage Block Merlot VQA

750

LTO

Earth & Sky Riesling VQA

750

BAM

1925

Courvoisier VS

750

BAM

9902

Courvoisier VSOP

750

LTO

340877

Courvoisier C

750

Necktag

170142

Zonin Ripasso Valpolicella Superiore

750

LTO

197145

Union White VQA

750

LTO, FSI

335174

Errazuriz Max Reserva Cabernet Sauvignon

750

LTO

2691

Tanqueray Dry Gin

750

216721

Tanqueray Dry Gin

1140

BAM

600163

Tanqueray No. Ten Gin

750

LTO

359331

Boundary Ale

473

LTO

613497

Moosehead Lager

473

LTO

323881

303149

TR AD E 19

LTO

St Remy XO Brandy

343350

18

1500

Smirnoff Ice Light

216044

17

LTO

557108

591719

16

1500

321745

203125

15

Support Programs

LY

Robert Mondavi Woodbridge Cabernet Sauvignon

N

258509

O

12 Premium

Size (mL)

PY

11


C O

Location

FSI = Product is featured in the Free Standing Insert. LTO = Limited Time Offer ST= Shelf Talker VA = Value Added

BAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles


121

Shelf Extenders Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.

LCBO# Description

R1

Vodka A

597559 Tito's Handmade Vodka

R2

Vodka B

R3

LTO

190363 Prince Igor Vodka (P.E.T)

1750

Value Add

Vodka C

212282 Luksusowa Vodka

1140

LTO

R4

Vodka D


750

Value Add

R5

Vodka E

45898

Bacardi Superior

1750

Value Add

R6

Rum A

200436

Appleton Estate Reserve Jamaica Rum

750

LTO

R7

Rum B

212290 Mount Gay Eclipse

R8

Rum C

2089

R9

Rum D

216812 Bacardi Gold Rum

R10

Rum E

67

Smirnoff Vodka

750

BAM

R11

Canadian Whisky A

601146

Glen Breton Rare Canadian Single Malt

750

LTO

R12

Canadian Whisky B

311977 Canadian Club Reserve

750

LTO

R13

Canadian Whisky C

550715 Forty Creek Barrel Select

750

LTO

R14

Canadian Whisky D

1487

750

LTO

R15

Canadian Whisky E

350561 Forty Creek Cream Liquor

1140

R16

Scotch A

52050

The Famous Grouse

R17

Scotch B

54866

R18

Gin A

R19

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

O

750

LTO

1140

LTO

Y

Y

Y

Y

PY BAM

C O

Lamb's Palm Breeze

1140

Y

Y

N

14-P9/10

750

LY

# of Extenders Size Support (mL) Programs 15 20 30 40 45 50 55 60 65

Extender Location

Y Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

LTO

Y

Y

Y

Y

Y

Y

750

LTO

Y

Y

Y

Y

Y

Y

Bulleit Bourbon Frontier Whiskey

750

LTO

Y

Y

Y

Y

Y

Y

316844

Bombay Sapphire London Dry

750

BAM

Y

Y

Y

Y

Y

Y

Liqueurs A

319921

McGuinness Whipped Cream Liqueur

750

Value Add

Y

Y

Y

Y

R20

Liqueurs B

2253

Disaronno Amaretto

750

BAM

R21

Liqueurs C

108357 Carolans Irish Cream

750

LTO

R22

Liqueurs D

169441 Frangelico

750

LTO

TR AD E

Y

Crown Royal

122


Y Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y


Brandy A

116103

Raynal XO 15 Year Old Brandy

750

LTO

R24

Brandy B

34595

Patron Silver Tequila

750

LTO

R25

Tequila A

173542 Tequila Don Julio Blanco

750

BAM

R26

Ontario Blend A

326421

Pelee Island Cabernet Sauvignon

750

LTO

R27

Ontario Blend B

558999

Kittling Ridge Icewine & Brandy

375

BAM

R28

Ontario Blend C

58628

Family Series Cabernet Merlot VQA Peller Estate

750

BAM

R29

Ontario Non200584 VQA A

Konzelmann Pinot Noir Dry VQA

750

LTO

R30

Ontario Non145441 VQA B

Pelee Island Lighthouse Cabernet Franc VQA

750

LTO

R31

Ontario Non273854 VQA C

Hat Trick Red VQA

750

LTO

R32

Ontario Non338855 VQA D

Bodacious Smooth Red

750

LTO

R33

Ontario VQA A

296574

Cottage Block Sauvignon Bl Riesling VQA

750

LTO

177485

Sandbanks Estate Cabernet Franc VQA

750

LTO

Ontario VQA B Australia/ New Zealand A

611467

Peter Lehmann Clancy's Shiraz/Cabernet/Merlot

750

LTO

R36

Australia/ New Zealand B

91751

Jacob's Creek Reserve Cabernet Sauvignon

750

LTO

R37

Australia/ New Zealand C

718940 Goats Do Roam Red

750

LTO

R38

Australia/ New Zealand D

110486

Wyndham Estate Bin 444 Cabernet Sauvignon

750

LTO

R39

USA A

226514

Bear Flag Smooth Red Blend

750

LTO

R40

USA B

523431

Robert Mondavi Woodbridge Pinot Grigio

750

LTO

R41

Chile A

324590

Santa Carolina Merlot Reserva

750

LTO

R42

Chile B

64287

Cono Sur Bicicleta Viognier

750

LTO

R43

France Blend A

566174

Warre's Otima 10 Year Old Port

500

LTO

TR AD E R35


123

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

PY

C O

R34

Y

N

R23

O

LCBO# Description

LY

# of Extenders Size Support (mL) Programs 15 20 30 40 45 50 55 60 65

Extender Location

Y

Y Y Y Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y


Size Support (mL) Programs 15

LCBO# Description

R44

France Blend B

943

R45

France South A

563122 Fat Bastard Shiraz Vdp

R46

France South B

216945

R47

France Bordeaux/ Burgundy A

166959

R48

Italy Central A

R49

Italy Central B

R50

Italy North A 219790 Ascheri Barbera D'Alba

R51

Italy North B 441428

Pasqua Sangiovese Di Puglia

R52

Southern Europe A

42242

Mommessin Chateauneuf-Du-Pape

R53

Southern Europe B

R54 R55

750

LTO

750

LTO

Freixenet Cordon Negro Brut

750

LTO

Albert Bichot Bourgogne Pinot Noir

750

LTO

240416 Montresor Amarone

750

LTO

134999 Si Soave

750

LTO

Y

Y

14-P9/10

Mouton Cadet Rouge

20

# of Extenders 30 40 45 50 55 60

1500

BAM

750

LTO

255851 Veedha Doc Douro Red

750

BBAM

Germany A

336529 Black Tower Rivaner

1500

BAM

Sparkling A

269738

750

LTO

1500

BAM

TR AD E

Chateau St. Jean Chardonnay Sonoma

Sparkling B

82636

R57

Ontario Beer A

318485 Twice As Mad Tom IPA

4x 355

LTO

315291 Rickard's Oakhouse

6x 341

BAM

Beer B

Pasqua Soave Doc

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

O

N

Y

Y

PY LTO

Ontario

Y

Y

C O

750

R56

R58

Y

65

LY

Extender Location

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

R59

Beer 1

359323 Mead Gift Pack

2x 500

BAM

R60

Beer 2

285015 Rolling Rock

473

LTO

Y

Y

Y

Y

Y

Y

R61

Beer 3

699389

Magners Original Irish Cider

500

LTO

Y

Y

Y

Y

Y

Y

R62

Beer 4

73361

Sleeman Cream Ale

473

LTO

Y

Y

Y

Y

Y

Y

Y

R63

Party Zone 1 4606

Vodka Mudshake French Vanilla

4x 270

LTO

Y

Y

Y

Y

Y

Y

Y

R64

Party Zone 2 319616 Skinnygirl Mojito

750

LTO

Y

Y

Y

Y

Y

Y

R65

Party Zone 3 178343 Smirnoff Ice Caesar

4x 330

LTO

Y

Y

Y

Y

Y

Y

124


Y

Y

Community Shelf Extenders

LY

Community Shelf Extenders

LCBO# Description

Size (mL)

Support Program

C1: Community Extender 1

242339

Alberta Pure Vodka

1140

BAM


276618

Crown Royal Black


58677

XOXO Pinot Grigio/ Chardonnay


42606

Ruffino Chianti


311795




O

Beam Global Canada

Diageo Canada Inc.

750

LTO

Andrew Peller Limited

1500

LTO

Constellation Brands Inc.

Wolf Blass Red Label Shiraz/ Cabernet Sauv

750

LTO

Treasury Wine Estates

56622

Beefeater Dry

1750

BAM

Corby Distilleries Limited

518688

Sour Puss Apple Liquor

750

LTO


215889

Gibson's Finest Sterling Edition Whisky

1140

LTO

PMA Canada Ltd.

65342

Strewn Cab Sauvignon/ Cabernet Franc VQA

750

LTO

Dionysus Wines

Chateau Ducla Bordeaux Superieur

750

LTO

Dionysus Wines

PY

LTO

TR AD E


Agent

1140

C O


N

Location

255067


125

14-P9/10

Discovery Shelf Extenders

LY

Discovery & Green Extenders

Size (mL)

Support Program

Agent

LTO

Dionysus Wines

LCBO#

Description

D1: Discovery Wines 1

107219

Strewn Select Late Harvest VQA


215814

Codorniu Brut Clasico Sparkling


308288

Whitehaven Sauvignon Blanc

D4: Discovery BSM 1

269118

Windhoek Lager

6x 330

BAM

Diageo Canada Inc.

D5: Discovery BSM 2

198374

Kostritzer Schwarzbier

500

LTO

Bruce Ashley Group

D6: Discovery BSM 3

319467

Mudshake Caramel

4x 270

D7: Discovery Spirits 1

605956

Baileys Irish Cream

1140

LTO

Diageo Canada Inc


275289

Bruichladdich The Botanist Islay Dry Gin

700

LTO

Select Wine Merchants Inc.


492520

Bacardi 8 Year Old Rum

750

LTO

Bacardi Canada Inc.

O

375

N

Location

LTO

Woodman Wines & Spirits

750

LTO, Wine Fridge

E&J Gallo Winery Canada Ltd.

TR AD E

C O

PY

750

Churchill Cellars Ltd.

Green Shelf Extender Location

LCBO#

Description

G1: Green Extender

322024

Adobe Reserva Merlot Organic

126

Size (mL) 750


Support Program Agent LTO

PMA Canada Ltd.

IMAGE Shelf Talkers

Description

Agent

26997

Brooklyn Lager

46946

Taylor Fladgate Late Bottled Vintage Port

750

Sylvestre Wines & Spirits Inc.

107904

George Wyndham Founder's Reserve Shiraz

750


119370

Lakefront New Grist Gluten-Free (Sorgum & Rice)

129874

Flat Roof Manor Merlot

140509

James Ready 5.5

168625

Grooner Gruner Veltliner

750

203737

Fielding White Conception VQA

750

215632

Girls' Night Out Sparkling VQA

219659

Creemore Springs Traditional Urbock

230474

Graffigna Centenario Reserve Malbec

237644

Frisky Zebras Seductive Shiraz

750

Colio Estate Wines

237685

Frisky Zebras Sensuous Sauvignon Blanc

750

Colio Estate Wines

242545

Great Lakes Crazy Canuck Pale Ale

473

Great Lakes Brewing Co

279646

Magners Pear Cider

500

The Premium Beer Company Inc.

286633

Augusta Ale

473

Kensington Brewing Company

294520

Spearhead Hawaiian Style Pale Ale

6 x 355

North American Craft Agency

302679

Hayman's Sloe Gin

322016

Samuel Adams Latitude 48 IPA

324236

Hop City Big Mouth Pale Ale

330555

Avion Tequila Silver

333914

Woodchuck Hard Amber Cider

339770

Molson Canadian Cider

473

Molson Coors Canada

351049

Union Gold VQA

750

Von Terra Enterprises Ltd.

359471

Absolut Elyx Vodka

750


367151

Mill Street Vanilla Porter

400

Trillium Beverage Inc.

387316

The Balvenie 12 Yr. Doublewood

750

PMA Canada Ltd.

605972

Glenfiddich Single Malt 15 Year Old

750

PMA Canada Ltd.

LY

Size (mL)

Support Program

LCBO#

Afic Exim (Canada) Corp.

N

6 x 355

6 x 355

Afic Exim (Canada) Corp. PMA Canada Ltd.

O

750 6 x 473

The Premium Beer Company Inc. Lifford Agencies

PY

Fielding Estate Winery

750

473

FSI

TR AD E

C O

750

700

Colio Estate Wines Creemore Springs Brewery Ltd. Corby Distilleries Limited

S. Schiralli Agencies Ltd.,

6 x 355


473


750


6 x 355



127

Limited Time Offers

18

Case Conversion#

Description

Size (mL)

LTO

Heineken Lager

6 x 330

$1.00

Display Program

LY

LCBO#

Canadian Club Premium

750

$1.00

Mouton Cadet Rouge

750

$1.00

Shelf Extender

1487

Crown Royal

750

$2.00

Shelf Extender

Lamb's Palm Breeze

750

Pisse-Dru Beaujolais

750

4101

Remy Martin VSOP

750

4606

Vodka Mudshake - French Vanilla Newfoundland Screech Rum Courvoisier VSOP

12195

Grand Marnier

4 x 270

Shelf Extender

End Aisle

$10.00

$1.00

750

$1.00

$5.00

End Aisle

375

$4.00

FEM End Aisle

19612

Jacob's Creek Shiraz/Cabernet

1500

$2.00

29306

Don Mendoza Kosher Reserve Merlot Kp M

750

$1.00

31146

Mill Street Coffee Porter

6 x 341

$1.00

32938

Naked Grape Chardonnay Bag In Box

3000

$3.00

34595

Patron Silver Tequila

750

$5.00

36855

Baron Otard VSOP Cognac

750

$5.00

C O

Shelf Extender

750

PY

4622 9902

$1.00

$1.00

O

2089 2881

N

14-P9/10

42 943

Shelf Extender

42242

Mommessin Chateauneuf-Du-Pape

750

$2.00

Shelf Extender

42606

Ruffino Chianti

1500

$3.00

Community Extender

52050

The Famous Grouse

750

$2.00

Shelf Extender

54866

$2.00

Shelf Extender

Latour Chardonnay

Bulleit Bourbon Frontier Whiskey

750

$1.50

End Aisle, Wine Fridge

57091

Glenrothes Select Reserve Single Malt

750

$4.00

TR AD E

750

55533

58677

XOXO Pinot Grigio/Chardonnay

750

$1.00

Community Extender

64287

Cono Sur Bicicleta Viognier

750

$1.00

Shelf Extender

65342

Strewn Cab Sauvignon/Cabernet Franc VQA

750

$1.00

Community Extender

68544

Sawmill Creek Dry Red

4000

$3.00

73361

Sleeman Cream Ale

473

$0.20

73809

Carlsberg Beer

500

$0.15

74591

Tuborg Gold Beer

500

$0.25

77990

Gabbiano Pinot Grigio Igt

750

$1.50

81653

Chateau Des Charmes Barrel Fermentd Chard VQA

750

$1.00

89847

Girls Night Out Merlot VQA

750

$1.00

91751

Jacob's Creek Reserve Cabernet Sauvignon

750

$2.00

Shelf Extender

End Aisle

Shelf Extender

103341

Canadian Club Premium (P.E.T)

750

$1.00

107219

Strewn Select Late Harvest VQA

375

$1.50

Discovery Extender

108357

Carolans Irish Cream

750

$3.00

Shelf Extender

110486

Wyndham Estate Bin 444 Cabernet Sauvignon

750

$1.50

Shelf Extender

128


Limited Time Offers Continued

116103

Case Conversion#

Size (mL)

Description Raynal XO 15 Year Old Brandy

750

126151


750

134999

Si Soave - Doc

750

145441

Pelee Island Lighthouse Cabernet Franc VQA

750

LTO

Display Program

LY

LCBO#

$2.45

Shelf Extender

$1.00

End Aisle, FSI

$1.00

Shelf Extender

$1.00

Shelf Extender

Tag No. 5 Vodka

750

Rickard's Original White

473

$0.20

$1.00

157974

Absolut Berri Acai Vodka

750

$1.00

166959

Albert Bichot Bourgogne Pinot Noir

750

$1.50

O

N

149567 149864

Shelf Extender

Frangelico

750

$2.00

Shelf Extender

Zonin Ripasso Valpolicella Superiore Doc

750

$2.00

End Aisle

173039

William Premium Cider

473

$0.50

PY

169441 170142 177485

Sandbanks Estate Cabernet Franc VQA

750

$1.00

Shelf Extender

178343

Smirnoff Ice Caesar

4 x 330

$1.00

Shelf Extender

187187

Tic Tok Pocketwatch Shiraz

750

$2.00

End Aisle

Union White VQA

750

$1.00

End Aisle

Kostritzer Schwarzbier

500

$0.30

Discovery Extender

200436

Appleton Estate Reserve Jamaica Rum

750

$3.00

Shelf Extender

C O

197145 198374 200584

Konzelmann Pinot Noir Dry VQA

750

$1.00

Shelf Extender

203125

Henkell Rose

750

$1.00

End Aisle, Wine Fridge

212282

Luksusowa Vodka

1140

$1.00

Shelf Extender

215814

$1.00

Discovery Extender

Gibson's Finest Sterling Edition Whisky

Codorniu Brut Clasico Sparkling

1140

$1.00

Community Extender

216044

Pelee Island Lighthouse Chardonnay VQA

750

$1.50

End Aisle

216655

Absolut Vodka

1750

$1.75

TR AD E

750

215889

216812

Bacardi Gold Rum

1140

$1.00

Shelf Extender

216945

Freixenet Cordon Negro Brut

750

$1.00

Shelf Extender

217422

Havana Club Anejo Reserva

1140

$2.00

219790

Ascheri Barbera D'Alba

750

$1.00

Shelf Extender

225250

Stolichnaya Vodka

1140

$1.00

End Aisle

225615

Brugal Anejo

750

$3.00

226514

Bear Flag Smooth Red Blend

750

$1.50

Shelf Extender End Aisle

226860

Wolf Blass Yellow Label Chardonnay

750

$2.00

227140

Heering Cherry Liqueur

750

$3.00

227413

Iceberg Vodka.

1140

$1.00

235499

Sawmill Creek Dry White

1500

$1.50

240416

Montresor Amarone

750

$4.00

245696


750

$2.00

247486

Hacker Pschorr Weisse Bier

500

$0.20


129

End Aisle Shelf Extender


Case Conversion#

Size (mL)

Description

LTO

Display Program

LY

LCBO#

Chateau Ducla Bordeaux Superieur

750

$2.00

Community Extender

258509

Robert Mondavi Woodbridge Cabernet Sauvignon

1500

$3.00

End Aisle

14-P9/10

255067

Vinum Vitae Est Barolo Docg

750

$4.00

Hop City Barking Squirrel Lager

473

$0.15

268011

Tennent's Export Lager

500

Chateau St. Jean Chardonnay Sonoma Pelee Pebbles Baco-Gamay Noir Zweigelt

270447

Guinness Draught Beer Jackson-Triggs Pinot Grigio Cask Pinnacle Whipped

273037

Canadian Club & Cola Mixed

$2.00

750

$1.00

500

$0.15

4000

$3.00

750

$1.00

6 x 355

$2.50

PY

270959 272690

750

$0.15

Shelf Extender

O

269738 270157

N

264333 267773

273540

Angostura Anejo 5 Year Old Rum

750

$2.00

273854

Hat Trick Red VQA

750

$1.00

Shelf Extender

275289

Bruichladdich The Botanist Islay Dry Gin

700

$5.00

Discovery Extender

Jackson-Triggs Vidal

1500

$2.05

Crown Royal Black

1140

$3.00

279521

House Wine Co. Baco Cabernet Sauvignon VQA

750

$1.00

281063

Skinnygirl White Cranberry Cosmo

750

$3.00

281378


750

$2.00

Jaw Drop Sucking Lemons

Community Extender

End Aisle

473

$0.25

283929

Captain Morgan Black Spiced Rum

750

$1.50

285015

Rolling Rock

473

$0.15

Shelf Extender End Aisle

TR AD E

281907

C O

276394 276618

292243

Wiser's Spiced Vanilla Canadian Whisky

750

$2.00

292730

Lamb's Black Sheep Spiced Rum

750

$2.00

294280

Van Loveren Sauvignon Blanc

750

$1.00

296574

Cottage Block Sauvignon Bl Riesling VQA

750

$1.00

Shelf Extender

297119

French Cross Chardonnay Bag In Box

4000

$4.00

End Aisle

298364

Black Velvet Toasted Caramel Whisky

750

$2.00

End Aisle

302349

Rosemount Diamond Shiraz

750

$2.00

End Aisle

303149

Cottage Block Merlot VQA

750

$1.00

End Aisle

303792

Trius Riesling VQA

750

$1.00

End Aisle

307330

Samuel Adams Boston Lager

6 x 355

$1.00

308288

Whitehaven Sauvignon Blanc

750

$2.00

Discovery Extender, Wine Fridge

309765

Noval Fine Tawny Port

750

$2.00

310391

The Dreaming Tree Crush Red Blend

750

$2.00

End Aisle

311795

Wolf Blass Red Label Shiraz/Cabernet Sauv

750

$2.00

Community Extender

130



311977

Case Conversion#

Size (mL)

Description Canadian Club Reserve

750

312801


750

312959

Ketel One

1750

313338

Torres 5 Brandy

750

LTO

Display Program

LY

LCBO#

$1.00

Shelf Extender

$1.00

End Aisle

$2.00

$2.00

End Aisle

E&J XO Brandy

750

$2.00

End Aisle

Smirnoff Kissed Caramel

750

$1.00

End Aisle

316323

Motts Original Caesar

458

$0.25

Twice As Mad Tom IPA Skinnygirl Mojito

322024

Adobe Reserva Merlot Organic

O

318485 319616

N

314286 316109

4 x 355

$1.00

Shelf Extender

750

$3.00

Shelf Extender

750

$2.00

Green Extender

Beck's

500

$0.20

Centine Rosso Toscana Igt

750

$2.00

End Aisle

323881


750

$1.00

End Aisle

PY

322362 323725

Santa Carolina Merlot Reserva

750

$2.00

Shelf Extender

Pelee Island Cabernet Sauvignon

750

$1.00

Shelf Extender

331371

French Cross Cab Sauvignon Bag In Box

4000

$4.00

333591

Innis & Gunn Original

6 x 330

$1.00

C O

324590 326421

333948

Hardys Bankside Shiraz

750

$2.00

End Aisle

334821

Smirnoff Ice

6 x 355

$1.00

End Aisle

335174

Errazuriz Max Reserva Cabernet Sauvignon

750

$3.00


Bodacious Smooth Red

750

$1.00

340166

Wolf Blass Yl Limited Edit 30th Anniversary Blend

750

$2.00

342006


750

$1.50

End Aisle

350561


1140

$1.50

Shelf Extender

TR AD E

338855

350942


4000

$4.00

End Aisle

352021

Sortilege Cream

750

$1.00

End Aisle

352757

Bolla Amarone Della Valpolicella Classico Doc

750

$5.00

356188

Budweiser Crown

6 x 341

$1.00

359331

Boundary Ale

473

$0.15

360347

Palm Bay Papaya Banana Luau

6 x 355

$0.50

363804

Three Olives Naked Vodka

750

$1.00

365270

Crystal Head Vodka

1750

$10.00

383711

Jackson-Triggs Merlot

750

$1.00

398552

Bacardi Limon

750

$1.00

399410

Jackson-Triggs Sauvignon Blanc

750

$1.00

428334

Mike's Hard Lemonade

4 x 330

$1.00

449819

Mike's Hard Cranberry Lemonade

4 x 330

$1.00

478156

Sandro Bottega Club Grappa

750

$2.00


131

End Aisle

End Aisle Popular Pick


Case Conversion#

Size (mL)

Description

LTO

Display Program

LY

LCBO#

Bacardi 8 Year Old Rum

750

$1.00

Discovery Extender

Sour Puss Apple Liquor

750

$1.50

Community Extender

14-P9/10

492520 518688

Robert Mondavi Woodbridge Pinot Grigio

750

$1.00

Shelf Extender

Forty Creek Barrel Select

750

$1.00

Shelf Extender

550764

Corona Extra

710

$0.50

557108

St Remy XO Brandy

750

560680

Jackson-Triggs Blk Series Cab Fr/Cab Sauv VQA

750

563122

Fat Bastard Shiraz Vdp

N

523431 550715

Warre's Otima 10 Year Old Port Mott's Clamato Caesar Extra Spicy

589010

Mezzacorona Pinot Grigio Trentino Doc

$1.00

O

566174

$2.00

Shelf Extender Shelf Extender

500

$2.00

4 x 355

$1.00 $2.00

End Aisle End Aisle

1500

591719

Pelee Island Eco Trail Chard Auxerrios VQA

750

$1.00

594275

Pelee Island Monarch Vidal VQA

1500

$1.50

Tito's Handmade Vodka Tanqueray No. Ten Gin

C O

597559 600163

End Aisle

PY

750

569400

$2.00

750

$3.00

Shelf Extender

750

$4.00

End Aisle

600551

Meukow Feline VSOP Cognac

750

$8.00

601146

Glen Breton Rare Canadian Single Malt

750

$5.00

Shelf Extender

602615

Angus The Bull Cabernet Sauvignon

750

$1.50

End Aisle

604926

Prince Igor Extreme Vodka

750

$1.00

605857

Amarula Cream

1140

$4.00

Baileys Irish Cream Liquor

1140

$3.00

Discovery Extender

611467

Peter Lehmann Clancy's Shiraz/Cabernet/ Merlot

750

$2.00

Shelf Extender

612259

Sleeman Original Draught

6 x 341

$1.00

612622

Pelee Island Lighthouse Merlot VQA

750

$2.00

TR AD E

605956

613497

Moosehead Lager

473

$0.15

End Aisle

614826

Pelee Island Pinot Grigio

1500

$1.50

End Aisle

616409

Angostura 1919 Aged 8 Years Select Rum

750

$3.00

620096

Angels Gate Cabernet Merlot VQA

750

$1.00

621201

Pelee Island Shiraz

750

$1.00

622068

Pelee Island Gewurztraminer

1500

$1.50

627802

Yellow Tail Chardonnay

750

$1.00

633685

Havana Club Anejo Blanco

750

$1.00

649749

Castillo De Almansa Reserva

1500

$2.00

669457

French Cross Shiraz Bag in Box

4000

$4.00

681411

Sleeman Honey Brown Lager

6 x 341

$1.00

699389

Magners Original Irish Cider

500

$0.20

Hero End Aisle

Shelf Extender

718940

Goats Do Roam Red

750

$1.00

Shelf Extender

897702

Bottega Vino Dei Poeti Prosecco Doc

750

$1.00

Wine Fridge

921478

Pabst Blue Ribbon

6 x 355

$0.50

132


Value Added Program Warehouse Applied

Size (mL)

Description

VA Approved

VA Mother Carton#

LY

LCBO#

Case Conversion#

Silent Sam Vodka

750

Captain Morgan Original Spiced 50 mL

293720

9365

Small Cask Brandy

750

Forty Creek Barrel Select 50 mL

893644

26229

Canada Gold Whisky (P.E.T)

1140


893321

34579


1140

Forty Creek Double Barrel 50 mL

622340

34637


1750

CC Classic 2 x 50 mL

436436

53082

Alberta Pure Vodka (P.E.T)

1750


341040

190363

Prince Igor Vodka (P.E.T)

1750

Prince Igor Extreme 100 mL

898031

286807

Buton Vecchia Romagna Brandy

750

Gift Tin

893990

454462

Banff Ice Vodka

1750


898239

521963

Chopin Potato Vodka

750

Gift tube

364315

TR AD E

C O

PY

O

N

5132


133

Value Added Program Sales Representative Applied

414

Pama Pomegranate Liquor

750

Hpnotiq 50 mL

653

McGuinness Silk Tassel

1140

Fireball 2 x 50 mL

992

Royal Reserve

1140

Wiser's Deluxe 50 mL

1867

Drambuie

750

Rickards Dark 4 Pk

7617

Chivas Regal 12 Year Old

750

Gift Tin

9365

Small Cask Brandy

750

10512

Dujardin VSOP Brandy

750

11130

Dewar's White Label

750

12286

Anselme La Fiole Du Pape Chateauneuf Pape Red

750

Gift Box

13607

Baileys Caramel Irish Cream Liquor

750

Mug NEW Look

20214

Fontanafredda Barolo Docg

750

Gift Box

20362

Finlandia Vodka

750

Chambord 50 mL

22269

Durbanville Hills Shiraz

750

Appleton Reserve 50 mL

23366

Sandeman Ruby Port

750

Sobieski Vodka 50 mL

26229

Canada Gold Whisky (P.E.T).

1140


27128

Flat Roof Manor Pinot Grigio

750

Branded Stemless Wine Glass

34579


1140


34637


1750


38505

Smirnoff Vodka

1750

Crown Royal 2 x 50 mL

45898

Bacardi Superior

1750

Bacardi Oakheart 2 x 50 mL

53991

Barefoot Merlot

750

Holiday Hat Gift Tag

54015

Barefoot Shiraz

750


N

LY

Size (mL) VA Approved

14-P9/10


Forty Creek Barrel Select 50 mL Branded Glassware

TR AD E

C O

PY

O

Bacardi Oakheart 50 mL

57893

Lamb's Palm Breeze (P.E.T)

1750

Wiser's DeLuxe 2 x 50 mL

74393

Baileys Irish Cream

375

Bows

95315

Wiser's Small Batch Whisky

750

Tumbler

96065

E & J Gallo Brandy

750

E7J VSOP 50 mL

97113

Barefoot Cabernet Sauvignon

750


97121

Barefoot Chardonnay

750


103747

Maker's Mark Kentucky Bourbon

750

Ugly Sweater

107169

Raynal Napoleon VSOP

750

Branded Brandy Snifter

110056

Absolut Vodka

750

Absolute Raspberri 50 mL

110221

St Remy Brandy

375

St Remy a la Creme 50 mL

112813

Rosemount Pinot Grigio

750

Miss Vickies Coupon

121855

Wild Vines Tropical Chardonnay

750

Holiday Chocolates

131391

Smirnoff Vodka (P.E.T)

1140

Baileys 50 mL

139659

Raynal VSOP French Brandy

1140

Branded Glassware

152587

Chateau Saint-Germain

750

Graham's Port Mini 50 mL

177774

Santa Rita Reserva Carmenere

750

Gift Tin

190363

Prince Igor Vodka (P.E.T)

1750


191239

Grahams Late Bottled Vintage Port

750

Cheese Board of Canada Coupon

134


Value Added Program Sales Representative Applied continued


191866

Pknt Cabernet Sauvignon

750

Wine Charms

195974

Sandeman Lbv Port

750


200741

Gibson's Finest 12 Year Old

1750

Appleton Reserve Jamaica Rum 2 x 50 mL

209205

Walker's Special Old (P.E.T)

1750

Wiser's DeLuxe 2 x 50 mL

209981

Tequila Rose Liqueur (P.E.T)

1140

211110

Wyborowa Vodka

1140

211334

The Famous Grouse

1140

214270

Rosemount Diamond Cellar Shiraz/ Cabernet

215962

Lanson Black Label Brut Champagne

216820

Finlandia Vodka

216929

Smirnoff Vodka

217083

Golden Wedding

217133

Sauza Gold Tequila

217190

Grand Macnish

217257

Sailor Jerry Spiced Navy Rum

217646

N

LY


Iceberg Vodka 50 mL Kahlua 50 mL

O

Black Grouse 50 mL Miss Vickies Coupon

750

Gift Pouch

1140

El Jimador Blanco 50 mL

1140

Baileys 50 mL

1140

Black Velvet Toasted Carmel 50 mL

1140

Red Stag 50 mL

1140

Islay Mist Scotch 50 mL

1140

Branded Glassware

J & B Rare

1140

Rocks Glass

217950

Crown Royal

1140

Hockey Mitts

222349

St Remy A La Creme

750

St Remy XO 50 mL

225243

Stolichnaya Vodka

750

Jameson mini

229757

Wild Vines Cherry Pomegranate Pinot Noir

750

Holiday Chocolates

234203

St Remy Brandy

1750

St Remy a la Creme 50 mL

234351

Barefoot Moscato

750


234369

Apothic Red

750

Holiday Chocolates

236513

Baileys Hazelnut Flavour Cream Liquor

750

New Look Mug

240101

Lamb's Palm Breeze Rum

1140

Playing Cards

240135

Lamb's Navy Rum

1140

Wiser's DeLuxe 50 mL

240143

Lamb's White Rum

1140

Wiser's DeLuxe 50 mL

253872

Santa Rita Reserva Cabernet Sauvignon

750

Gift Tin

273102

Canadian Club & Ginger Ale

6 x 355

Neoprene can cooler

277202

Bottega Rose Vino Dei Poeti Sparkling

750

Gift Bag

278119

Santa Carolina Cabernet Sauvignon Reserva

1500


286807

Buton Vecchia Romagna Brandy

750

Gift Tin

287482

Whyte & Mackay Special Reserve

750

Isle of Jura Superstition Single Malt 50 mL

292110

La Mascota Cabernet Sauvignon

750

Wine Glass

298638

Glenmorangie Original Single Malt Scotch Whisky

750

Whisky Stones

301895

Bouchard Aine & Fils Beaujolais Superieur

1500


303594

Marie Brizard Peppermint Schnapps

750


TR AD E

C O

PY

750


135

Value Added Program Sales Representative Applied

307983

Skinnygirl Red Wine

750

Lip Gloss

309773

St Remy VSOP (P.E.T)

1750

St Remy A La Creme 50 mL

311928

Canadian Club Classic

750

CC Classic Gift Tins

311936

Canadian Club Classic

1140

Devil's Cut 50 mL

313049

Dr. McGillicuddy's Peach Schnapps

750

Fireball 50 mL

318642

Harry's Hurricane Spiced Rum

750

319921

Mcguinness Whipped Cream Liqueur

750

320762

Finlandia Lime

750

322651

Rosemount Estate Moscato

750

324863

Jim Beam Black Kentucky Bourbon Aged 6 750 Years

Devils Cut 50 mL

330308

Dragonheart Cinnamon Vodka Liqueur

750


332882

Henry Fessy Moulin-A-Vent

750

Graham's LBV Port 50 mL

333070

Islay Mist Scotch 8 Year Old

750

Grand Macnish 50 mL

333971

La Chasse Merlot Vin De France

750

Brookside Chocolate Satchel

350207

Forty Creek Copper Pot Reserve Whisky

1140


350629

Forty Creek Barrel Select Whisky

1140


379180

Robert Mondavi Private Selection Chardonnay

750

Bottle Stopper with Winter Globe

388900

Pilsner Urquell

6 x 330

Bottle Opener

392225

Robert Mondavi Private Selection Cab/Sav

750

Bottle Stopper with Winter Globe

396234

E&J VSOP Brandy

750

E&J XO Brandy 50 mL

400754

Iceberg Vodka

750

Tequila Rose 50 mL

426718

Cesari Amarone

750

Gift Box

487256

Stella Artois

6 x 330

Holiday Bottle Opener/Decoration

515437

Tiger Beer

6 x 330

Ear buds

518670

Sour Puss Raspberry Liquor

750

Sour Puss Apple 50 mL

534156

Wild Vines Strawberry White Zinfandel

750

Holiday Chocolates

542431

Rosemount Diamond Merlot

750

Miss Vickies Coupon

557553

Wild Vines Strawberry White Zinfandel

1500

Holiday Chocolates

557561

Wild Vines Blackberry Merlot

1500

Holiday Chocolates

557587

Wild Vines Raspberry Zinfandel

1500

Holiday Chocolates

569418

Mott's Clamato Caesar Original

4 x 355

Mott's Cooler Bags

577957

Kahlua Coffee Liqueur

750

Chocolate Sticks

601872

Glendronach 12 Year Old Single Highland Malt

750

Accolade Tin Wrap

603191

Leyenda Del Milagro Tequila Reposado

750

Branded Glass

N

LY


Forty Creek Barrel Select 50 mL Polar Ice Vodka 50 mL

O

El Jimador Blanco 50 mL Miss Vickies Coupon

TR AD E

C O

PY

14-P9/10


605063

Buffalo Trace Bourbon

750

Fireball 50 mL

620641

Graham's 20 Year Old Tawny Port

500

Cheese Board of Canada Coupon

676429

Bavaria Holland Beer

6 x 500

Ltd edition boxed glass

927228

Rickard's Red

6 x 341

Oakhouse 473 mL

136


Bonus AIR MILES® Reward Miles

Size (mL) Display Program

67 463 620 1925 2253 2485 7187 8805 15693 18689 19158 24422 26906 29090 31757 34041 43570 51466 53140 53868 53876 54007 56622

Smirnoff Vodka Canadian Club Premium McGuinness Silk Tassel Courvoisier VS Disaronno Amaretto Sauza Silver KWV Roodeberg Forty Creek Barrel Select Whisky Ricard Pastis Kwv Chenin Blanc Laphroaig Quarter Cask Single Islay Malt Fazi Battaglia Verdic Dei Castelli Di Jesi Danzante Pinot Grigio Delle Venezie Igt Ciao Sangiovese Organic Carton Smirnoff Vodka (P.E.T.) Fetzer Pinot Grigio Two Oceans Chardonnay Bouchard Pere & Fils Petit Chablis Havana Club Dry 7 Years Old Jaffelin Bourgogne Aligote Antinori Toscana Igt Red Guitar Old Vine Tempranillo Garnacha Beefeater Dry

750 375 750 750 750 750 750 1750 750 750 750 750 750 1000 750 750 750 750 750 750 750 750 1750

58438 58628

Jackson-Triggs Sauv Blanc Black Series VQA Family Series Cabernet Merlot VQA Peller Estate Wayne Gretzky Chardonnay VQA Wayne Gretzky Merlot VQA Cono Sur Bicicleta Shiraz Eastdell Pinot Grigio VQA Los Arboles Malbec Dan Aykroyd Sauvignon Blanc VQA Antinori Santa Cristina Rosso Pasqua Soave Doc Lamb's White Rum (P.E.T) Appleton Special Gold Rum (P.E.T) Alvear Medium Dry Konzelmann Cabernet Sauvignon Reserve VQA Pasqua Pinot Grigio Delle Venezie Fireball Whisky Shooter Campo Viejo Rioja Reserva Open Merlot VQA

119388 125203 137810 140129

Shelf Extender


N


O

PY

C O

TR AD E 63826 63966 64295 65367 66696 74047 76521 82636 87015 105213 112789 112946

750 750 750 750 750 750 750 750 750 1500 1750 375 750 750 1500 375 750 750

137

BAM

LY


End Aisle

Community Extender Shelf Extender

Shelf Extender

8 4 15 20 8 14 5 15 10 4 30 5 5 5 8 6 5 10 10 5 6 5 15 5 4

4 5 7 4 4 6 5 5 15 8 5 5 10 5 10 5

Bonus AIR MILES® Reward Miles Continued


142406 144758 145094 146787 146829 146837 146845 156240 158311 160945 163444 163477 164731 170118 173542 178541 179457 179721 187039 192633 193433 194118 195651

750 750 750 750 1500 750 1500 1500 750 750 750 750 750 1500 750 750 750 750 750 750 1750 750 750

N

O

PY

14-P9/10

C O

TR AD E

195669 199851 206508 207357 207688 212290 214726 214809 216671 216721 216887 216937 217166 217273 217554 217745 218040 218644 218891 219816

J.P. Chenet Limited Release Pinot Noir Family Series Cabernet Sauvignon VQA Mission Hill Pinot Blanc VQA Five Vineyards Pillitteri Pinot Grigio VQA 20 Bees Cabernet Merlot VQA 20 Bees Shiraz VQA Eastdell Black Cab VQA 20 Bees Chardonnay Unoaked VQA Copper Moon Shiraz Tilia Malbec Piat D'Or Chardonnay Piat D'Or Merlot Graffigna Centenario Shiraz Reserve Jacob's Creek Chardonnay Tequila Don Julio Blanco Batasiolo Barolo Docg Hennessy Black Cognac Wiser's Legacy Canadian Whisky Tic Tok Pocketwatch Sauvignon Blanc Fresh Rose VQA Silent Sam Vodka Enzo Vincenzo Valpolicella Ripasso Doc Forty Creek Confederation Oak Reserve Whisky Coyote's Run Five Mile White VQA Okocim Mocne Graham's 10 Year Old Tawny Port Fuzion Alta Reserva Cabernet Sauvignon D'Eaubonne VSOP Napoleon Brandy Mount Gay Eclipse Marquis De Villard Brandy Underberg Bitters Mini Wisers Special Blend Tanqueray Dry Gin Freixenet Carta Nevada Sparkling Skyy Vodka Gordons Gin Mumm Cuvee Napa Brut Prestige Captain Morgan Dark Rum Captain Morgan White Rum Martini Bianco Santa Rita 120 Cabernet Sauvignon Dois Amigos Tinto Red Catedral Reserva

138

750 500 750 750 1140 1140 1140 3 x 20 1140 1140 750 1140 1140 750 1140 1140 1000 750 3000 750


BAM 6 4 8 4 6 4 6 6 4 8 4 4 8 10 25 20 25 30 10 4 20 5 20

LY


Shelf Extender

Shelf Extender

End Aisle

Wine Fridge

5 1 12 4 20 20 10 3 10 10 5 12 10 12 10 10 4 4 8 5



219857 223537 223545 226571 226621 227256 229047 230797 237750 238964 240150 241547 241869 242339

Casa Planeta Syrah Igt 20 Bees Grower's White VQA 20 Bees Grower's Red VQA Sterling Vintner's Pinot Noir Snap Dragon Red Bacalhoa Tinto Da Anfora Yellow Tail Bubbles Rose Fontella Chianti Docg Montevina Pinot Grigio Sogrape Grao Vasco Dao Polar Ice Vodka Cattail Creek Riesling VQA Glenmorangie Quinta Ruban Alberta Pure Vodka

750 1500 1500 750 750 750 750 750 750 1500 1140 750 750 1140

247007

Sawmill Creek Pinot Grigio Chardonnay Bag in Box B & G Partager Cabernet Sauvignon Sandeman Vau Vintage Port Monte Da Cal Quartetto Red Matervitae Negroamaro Cutty Sark Scotch Whisky Appleton White Jamaica Rum Belvedere Pure Vodka Catastrophe White VQA Catastrophe Red VQA Canada Gold Whisky (P.E.T) Alpenbitter No 7(P.E.T) La Vieille Ferme Cotes Du Ventoux Windhoek Lager Maker's Mark Kentucky Straight Bourbon La Posta Cocina Tinto Blend Las Rocas Garnacha Illuminati Riparosso Montepulciano D'Abruzzo Do Jacob's Creek Reserve Chardonnay Adelaide Hills Las Moras Reserve Chardonnay Pelee Pebbles Vidal Hibernal Santa Julia Pinot Grigio Smoking Loon Old Vine Zinfandel Hat Trick White VQA G. Marquis The Red Line Merlot VQA Smirnoff Fluffed Marshmallow Santa Rita Reserva Sauvignon Blanc

270017

270025 270173 270314 272393 273862 274662 275412 275677

N

O

PY

C O

TR AD E

251074 251090 253880 254300 254714 258335 259432 260349 260356 261768 261776 263640 269118 269563 269860 269977 269985


BAM 4 8 8 8 8 5 5 6 8 10 12 4 50 10

LY


Community Extender,

4000

10

750 750 750 750 750 1140 1750 750 750 1750 375 750 6 x 330 375 750 750 750

5 10 4 3 10 12 30 4 4 15 5 5 4 6 8 8 8

750 750 750 750 750 750 750 750 750

139

End Aisle

Discovery Extender

Wine Fridge

BBAM End Aisle

10 7 4 4 8 4 5 8 6




276501 277004 277293 277632 277954 278416 280859 281212 285254 288506 288795 291674 292458 292607

750 750 750 750 750 750 750 750 750 6 x 355 750 750 750 750

140

BAM 5 20 5 5 8 8 4 8 8 4 10 6 4 6

O

N

LY

BBAM

PY

14-P9/10

TR AD E

293498 295105 300665 301507 302604 304022 305532 305607 307488 308254 308387 309401 312009 313262 313296 314237 314856 315291 315887 315994 316117 316844 318618 319764

C O

292615 293076 293134 293480

G. Marquis The Red Line Pinto Grigio Plymouth English Gin Garofoli Verdicchio Dei Castelli Di Jesi Doc Union Noir VQA Campari Aperitivo Casillero Del Diablo Rsv Cab/Sav 14 Hands Hot To Trot White Blend Mission Hill Chardonnay VQA Five Vineyards Forty Creek Copper Pot Reserve Boneshaker IPA Stoneleigh Marlborough Chardonnay Fetzer Chardonnay Argento Bonarda Volcanes Summit Reserva Cabernet Sauvignon Merlot Jameson Select Reserve Francois Lurton Janeil Cabernet Sauvignon Paul Mas Estate Cabernet Sauvignon Merlot Les Peyrieres Ac Cotes Du Rhone Villages Rouge Brotte La Fiole Cote Du Rhone Alamos Cabernet Sauvignon Jovly Cabernet Franc Chinon Wente Southern Hills Cabernet Sauvignon Jacob's Creek Chardonnay Santa Carolina Chardonnay Reserva Mille Lire Pinot Grigio Seagrams 83 Leblon Cachaca Urban Uco Malbec-Tempranillo Jose Cuervo Tradicional Silver Taylor Fladgate First Estate Port Canadian Club Reserve Sawmill Creek Sauvignon Blanc Luxardo Slivovitz Santa Julia Organic Brut Sparkling Fireball Whisky Shooter Rickard's Oakhouse Skinnygirl Tangerine Vodka Pinnacle Red Liquorice Absolut Citron Vodka Bombay Sapphire London Dry Plantation Grande Reserve Francois Lurton Les Salices Sauvignon Blanc

750 750 750 750

20 5 5 4

750 750 750 750 375 750 750 750 700 750 750 750 1750 1500 375 750 1140 6 x 341 750 750 375 750 750 750

7 8 7 5 4 7 5 8 12 5 10 8 16 7 10 5 15 4 10 11 5 8 15 5


Shelf Extender

Shelf Extender



320036 320424 322792 323816 324566 329342 332973 333492 335398 335901 336065 336529 338400 341479 342246 343350 348904

750 750 1500 750 750 375 750 473 500 750 750 1500 473 750 750 750 750

N

O

PY

C O

TR AD E

350397 351791 355933 356006 359323 379032 385286 391458 437772 441428 454629 500546 527507 527515 534230 544155 558999 569087 572156 580324 581645 589432 593889 600981 607903

Quinta Do Valdoeiro Bairrada Les Coteaux Chardonnay French Cross Red Chateau Du Cleray Muscadet Sevre Et Maine Topazio Douro Prince Igor Vodka Les Volets Malbec Stutz Premium Natural Cider Foundry Cider The Glenlivet 18 Year Old Single Malt Scintilla D'Amore Lambrusco Di Sorbara Black Tower Rivaner Lake Of Bays Crosswind Pale Ale Les Montgolfiers Syrah Amarula Cream Earth & Sky Riesling VQA L'Arjolle Sauv.Blanc-Viognier Cotes De Thongue Banff Ice Vodka Casarsa Merlot Doc Black Cellar Shiraz Cabernet Black Cellar Pinot Grigio Chardonnay Mead Gift Pack O'Casey's Irish Cream Iceberg Vodka P.E.T Louis Bernard Cotes Du Rhone Villages Belvedere Vodka Pasqua Sangiovese Di Puglia Spinelli Quartana Montepulciano D'Abruzzo Captain Morgan Spiced Rum Gray Fox Merlot Gray Fox Cabernet Sauvignon Beringer Founders Estate Chardonnay Iceberg Vodka Kittling Ridge Icewine & Brandy Farnese Chardonnay Fresh Gewurztraminer/Riesling VQA Villa Sandi Pinot Grigio Igt Louis Bernard Cotes Du Rhone Red Louis Bernard Cotes Du Rhone White Grappa Rialto Hpnotiq Liquor French Cross Cabernet Merlot


750 1500 750 750 2 x 500 750 375 750 750 1500 750 1750 750 750 750 1750 375 750 750 750 750 750 750 750 1500

141

BAM 5 6 4 5 5 5 7 1 2 30 6 6 1 6 12 5 6

LY


Shelf Extender

End Aisle, FSI

Shelf Extender



12 5 5 5 3 10 5 8 20 8 6 20 4 5 8 16 10 3 6 5 7 5 6 20 5




612788

750

LY N

O

1500 1000 750 500 750 750

142


BAM 3

PY

14-P9/10

750 750 750 1000 1000 750 750 750 750 1000

TR AD E

669085 669200 669242 676767 891879 4002168

C O

614271 619791 620666 621664 621706 621912 625756 627166 665299 668954

Farnese Casale Vecchio Montepulciano d'Abruzzo Gray Fox Chardonnay Jackson-Triggs Rose Casillero Diablo Rsv Carmenere French Rabbit Merlot Carton French Rabbit Chardonnay Carton Farnese Montepulciano Dabruzzo Sheridan's Original Double Liquor Inniskillin Cabernet Merlot VQA Stormy Bay Cabernet Sauvignon Banrock Station Unwooded Chardonnay Carton Blu Giovello Pinot Grigio Ciao Bianco Pinot Grigio Carton Sterling Vintner's Chardonnay Fuller’s London Pride Grappa Stravecchia Domaine du Rey Colombard Sauv VDP Cotes deGa

4 5 8 5 5 3 10 6 5 7 10 6 8 1 8 4

Bundled Bonus AIR MILES® Reward Miles

Size (mL)

Description

255851

Veedha Doc Douro Red

750

325159

Gustave Lorentz Riesling Cuvee Amethyste

750

274662

G. Marquis The Red Line Merlot VQA

750

276501

G. Marquis The Red Line Pinot Grigio VQA

750

2

47290


2

587816


331272

Goose Island Matilda Belgian Style Ale

765

331298

Goose Island Sofie Belgian Style Ale

765

C O

3

15

5

5

15

200

10

Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®” Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”

TR AD E

15

12

Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”

143

Total BAM

375

Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”


5

O

1

BBAM Amount

PY

1

BAM

N

LCBO#

LY

BBAM Option

5

5

Necktags

Description

Size (mL) NT Approved

LY

Case Conversion

Polar Ice Vodka

750

Recipe

90472

J.P. Chenet Cabernet Syrah

750

New Label Info

112995

Beringer California Collection Pinot Grigio

750

Holiday Shopper Promo

113001

Beringer California Collection Cabernet

750

Holiday Shopper Promo

159327

Caramilk Cream Liquor

750

Recipe

171314

Grand Sud Merlot

1000

212993

Cousino Macul Antiguas Reserva Cab/ Sav

750

215251

Cinzano Sweet Vermouth Red

1000

Recipe

216689

Wiser's DeLuxe

1140

Wiserhood Commercial!" Contest

228569

Cave Spring Gamay VQA

750

Great Canadian Wine Match Info

251876

Wolf Blass Yellow Label Cabernet Sauvignon

750

30 Years of Wolf Blass

253575

Malibu Black Coconut Flavoured Rum

750

Recipe

276287

Absolut Grapevine

750

Recipe

277657

Aquinas Pinot Noir

750

Product knowledge

286898

Jacob's Creek Chardonnay

750

Accolades

291153

Project Paso Cabernet Sauvignon

750

Product knowledge

320341

Smirnoff Mango Passionfruit Sorbet Vodka

750

Recipe

321745

Smirnoff Ice Light

4 x 330

New Refreshing Taste

321786

Smirnoff Ice

4 x 330

New Refreshing Taste

340877

Courvoisier C

750

Recipe

350504


750


506691

Wolf Blass Yellow Label Shiraz

750

30 Years of Wolf Blass

548644

Jacob's Creek Shiraz

750

Accolades

589556

Bodega Norton Cabernet Sauvignon

750

Winemaker of the Year

603050

The Glenlivet French Oak Reserve 15 Year Old

750

Product Info

604348

Absolut Apeach Vodka

750

Recipe

C O

TR AD E 144

New Screwcap

O

Cousino Macul Antiguas Cabernet Sauvignon

PY

14-P9/10

71647

N

LCBO#


O

N

LY

Display Table Merchandising Guidelines

PY

The following section provides direction on merchandising Nesting and Promo Tables.

TR AD E

C O

If you have any questions, please contact your store’s Regional Visual Merchandiser or e-mail [email protected].

Merchandising Display Tables

LY

Display Table Themes

Example of colour, size, type

PY

Please merchandise the tables according to the themes provided.

O

The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

N

14-P9/10

The Nesting Table Map is used for all of the Nesting Table Layouts.

Product Orders

C O

These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.

TR AD E

For each Nesting Table, please order two or three cases of each of the 12-18 participating products. For each Promo Table, please order two or three cases of each of the six to eight participating products. The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

146


Example of “like with like”

Nesting Table Baskets

LY

Product Placement

N

Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.

O

By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.

PY

Remember to consider the colour, size and type when building your display.

C O

Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

Nesting Table Baskets

TR AD E

All nesting tables must have a basket on each corner of the table. Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts. Each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product. Example of basket with sign


147

Nesting Table Fixtures Product Theme Location

1

1 1 1 1

1 1

1 1 1

C O

1 1 1 1 1 1

1

1

1 1

1

1

1

1 1

1 1 1 1

1 1 1 1 1

1

1

1 1

1

1

1

1 1 1 1

1 1 1

1

1

1 1 1 Essential

1

Essentials

VINTAGES

LY

Gifts For the Spirits Lovers

Gifts For the Beer Lovers 1

1

1

1 1

1

1

1 1 1

1

1 1

1 1 1 1 1 1

1 1

1 1 1 1 1 1 1 1 1 1 1 1 1

1

1 1 1

1 1 1 1 1 1 1 1 1 1 1 1

1

1 1

Stores will receive a sign for specific themes.

1 148

1 1

PY

1 1 1 1 1 1 1 1 1

Gifts For the Wine Lovers

14-P9/10

Essentials

1

1 1 1 1 1 1

N

1

VINTAGES

Gifts For the Beer Lovers

Gifts For the Spirits Lovers 1 1

Store # 393 394 401 412 416 417 432 438 445 452 459 470 490 495 497 511 522 523 532 542 544 545 555 556 568 573 575 579 580 587 590 601 605 617 619 623 624 627 631 632 641 643 699 703 706 771

O

1 1 2 1 1 1 1 1

Nesting Table Theme

TR AD E

Store # 1 4 10 15 17 21 22 23 31 35 38 41 55 57 115 149 164 171 187 198 200 211 212 217 226 248 249 252 263 298 326 329 334 340 344 346 351 355 359 360 361 367 371 373 378 381 386 388 390


Nesting Table Theme


M

N

3 Facings

3 Facings

N

3 Facings


149

3 Facings

t ke e s Ba Cas 1

O

3 Facings

C

C

3 Facings

D

3 Facings

D

3 Facings

FRONT OF STORE

3 Facings

B

B

3 Facings

3 Facings

E

3 Facings

E

PY

N

O

G

LY t ke e s Ba Cas 1

P

3 Facings

F

R

et sk e Ba Cas 1

M

3 Facings

A

A

L

3 Facings

K

3 Facings

3 Facings

J

3 Facings SOFT DRESSING

G 3 Facings

I

L

3 Facings

K

3 Facings

SIGNAGE

Q

F

J

3 Facings

C O

et sk e Ba Cas 1 3 Facings 3 Facings

3 Facings

H

3 Facings

I

3 Facings

H

3 Facings

TR AD E Nesting Table Map

Use for all Nesting Table Themes

Nesting Table Theme: N1 & N4

Description

14-P9/10

Location LCBO#

LY


A B

N

C D E

O

F G H J K

MANAGER’S DISCRETION TO SELECT AN ASSORTMENT OF SUPPLIER GIFT PACKS FROM THE THEME “GIFTS FOR THE WINE LOVERS”

PY

I

L M O P Q R Alternate Products N2

C O

N

TR AD E

N2

NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts. Re-order# 14098-87

150


Nesting Table Theme: N2

Location LCBO#

LY

Gifts For the Spirits Lovers Description

A B

N

C D E

O

F G H

K

MANAGER’S DISCRETION TO SELECT AN ASSORTMENT OF SUPPLIER GIFT PACKS FROM THE THEME “GIFTS FOR THE SPIRITS LOVERS”

PY

I J L M

P Q R Alternate Products N2

C O

N O

TR AD E

N2



151

Nesting Table Theme: N3

Description

14-P9/10

Location LCBO#

LY

Gifts For the Beer Lovers

A B

N

C D E

O

F G H J K

MANAGER’S DISCRETION TO SELECT AN ASSORTMENT OF SUPPLIER GIFT PACKS FROM THE THEME “GIFTS FOR THE BEER LOVERS”

PY

I

L M O P Q R Alternate Products N2

C O

N

TR AD E

N2


152


Promo Table Fixtures - Product Theme Locations Product Theme Location

1 1

1 1

1 1 1

LY

1 1

1 1

1

1

1

1

1

1

1

1

1

1 1 1 1 1

1 1 1 1

1

TR AD E

632 703

1 1

N

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Food and Drink Story “Sommelier Selections”

O

1

10 115 187 212 252 253 265 334 355 378 388 445 491 497 573 590 617 619 624 631

PY

5

C O

Food and Drink Story “Fresh Store # off the Vine”

Promo Table Themes Food and Drink Story Food and Drink Story “Beyond the Bellini” “Message in a Bottle”


153

1

Promo Table Themes

E 3 Facings

H

SIGNAGE

D

A

B

C

3 Facings

3 Facings

3 Facings

O

3 Facings

PY

3 Facings

To merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 or more facings of each product.

N

F 3 Facings

The Promo Table Map is used for all four Table Layouts. 14-P9/10

G 3 Facings

LY

Promotional Table Location Map

Food and Drink Story “Fresh off the Vine” LCBO#

Description

A B C D E F G H

305532 321554 320440 357418 300665 343368 352054 320036

Mille Lire Pinot Grigio Casa Lapsotolle Sauvignon Blanc Jean Geiler Muscat Reserve Particuliere Megalomaniac Local Squeeze White VQA Jovly Cabernet Franc Chinon 2010 Château des Charmes Earth & Sky Pinot Noir 2010 VQA Montes Twins Malbec Cabernet Quinta do Valdoeiro Red

C O

Location

Format 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL

TR AD E

Alternate Products P1

324566

Caves Velhas Topázio

750 mL

Re-order# 14098-90

Food and Drink Story “Beyond the Bellini” Location

LCBO#

Description

Format

A B C D E F G H

588053 469643 194191 604348 176834 215814 216960 216887

Mionetto Il Rossi D’Asiago limoncello Villa Sandi prosecco Absolut Apeach Vodka Aperol Cordoniu Brut Clasico Sparkling Segura Viudas Brut Reserva Cava Sparkling Freixenet Carta Nevada Sparkling

750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL

Alternate Products P2 (V) 322297

Lillet Blanc

750 mL

P2

Grower's Granny Smith Apple Cider

750 mL

238436

Re-order# 14098-91 154


Promo Table Themes

LY

Food and Drink Story “Message in a Bottle” LCBO#

Description

A B C D E F G H

285973 347385 452938 333872 (VE) 209726 (VE) 508614 (VE) 710426 348375

Hine Homage Early Landed Vintage Cognac Domaine Dupont VSOP Pays d’Auge Calvados Appleton Estate 21 Year Old Rum The Macallan 1824 Ruby Single Malt Scotch Murai Family Daiginjo Sake Veuve Clicquot Vintage Brut Champagne Cakebread Cellars Cabernet Sauvignon 2009 Henry of Pelham Gift set of Cuvee Catherine Brut and Cuvee Catherine Rosé

750 mL 700 ml 750 mL 750 mL 300 mL 750 mL 750 mL 750 mL

Tignanello 2009

750 mL

325142

Bouchard P&F Beaune du Château Premier Cru

PY

P3

O

Alternate Products P3 (VE) 986786

Format

N

Location

Re-order# 14098-92

750 mL

C O

Food and Drink Story “Sommelier Selections” LCBO#

A B C D E F G H

(VE) 158550 (VE) 1578 (V) 14217 (VE) 650432 217505 (V) 713636 300673 213983

Description

Format

Laurent-Perrier Cuvée Rosé Brut Champagne Flat Rock Cellars Twisted Cliff Lede Stags Leap District Cabernet Sauvignon Frescobaldi Castelgiocondo Brunello di Montalcino 2007 Henry of Pelham Cuvee Catharine Rosé VQA Lustau East India Solera Sherry Bodegas Castano Hecula Cave Spring Blanc de Blancs VQA

750 mL 750 mL 750 mL 750 mL 750 mL 500 mL 750 mL 750 mL

Alternate Products P4 215814

Codorniu Brut Classico Sparkling

750 mL

P4

Strewn Vineyards Barrel Aged Chardonnay VQA

750 mL

TR AD E

Location

522730

Re-order# 14098-93


155

Brand Hi Lite Note

Participating Stores 14-P9/10

LY

10, 21, 187, 334, 346, 445, 590

N

• The first turn for the 2013 Brand Hi Lite program began in PT6. These premium displays extend out of the regular shelving and are crowned by a branded backlit picture.

TR AD E

C O

PY

O

• Please keep Brand Hi Lite signage up until further notice.

156
