for this store, Monocle provided the overall brand identity—from ... Prior to
creating Monocle, I worked at Bath ... hangtags, signage, folders, stamps,
magazine.
Great creative. Without the great big bill. retail
[email protected] 740–417–4106
The Old
Farmer’s Almanac General Store
As the one-person, off-site graphics department for this store, Monocle provided the overall brand identity—from logo, packaging and environmental graphics, to the visual imaging and copy voice. Brand Identity & Logo Design Environmental Graphics Promotional Planning Design: Print Packaging Illustration
TM
740-417-4106 •
[email protected] www.monoclecreative.com
From Amish box graphics and barnwood wall decor, to product packaging, point of sale, promotional banners and product tags, hundreds of graphics were designed to reinforce brand authenticity.
[email protected] 740–417–4106
Accent Energy From a new corporate identity to web look, direct mail, welcome kits, sales tools and tradeshows, Accent was positioned as a vibrant, high-energy, customer-centric company. Multiple-market messaging included English and Spanish languages; NY, CA and TX offerings; commercial and residential products; and traditional vs. green energy services. Brand Identity Design: Web & Print Illustration
740-417-4106 •
[email protected] www.monoclecreative.com
GreenScene
A co-op effort between GoodMart and Accent Energy, this web store was branded and launched for the benefit of Accent customers. Free totes were given away with first purchases. Web store launch Naming logo design Design: print & web
[email protected] 740–417–4106
Sony Computer
Branding for the San Francisco PlayStation flagship store launch began with a positioning strategy that included graphical, messaging, and copy voice touchstones relevant to their male adolescent audience. Concepts developed included packaging and signage to gift certificates, t-shirts, hangtags, labels and promotions. Concepts
Copywriting Design
[email protected] 740–417–4106
Bath & BodyWorks ———————————————————————— Former Employer ————————————————————————
Prior to creating Monocle, I worked at Bath & BodyWorks with a focus on campaign development, still photography and design. Shown here is a snapshot of a Christmas program that seamlessly dovetailed with that season’s merchandising look.
[email protected] 740–417–4106
Dominion Homes
Selling homes—not in stores or online but by bringing multiple audiences directly to a home model—involved many projects. This Pick Your Paint promotion included a colorful direct mail that looked like multiple oversized paint swatches, in-model paint cans holding collateral, radio, newspaper and Burma-shave signs that led to the model home. Concepts Copywriting Design
[email protected] 740–417–4106
Campaign Theme Graphics & Logos
740-417-4106 •
[email protected] www.monoclecreative.com
SaraLee
This Halloween concept promoted the Hillshire Farms brand with a recipe book giveaway in grocery stores. POS included banners, danglers, window and door clings, shelf and floor talkers, pre-pack book displays, store-front standee and a wizard hat sampler tray. Concept participation Graphic Design
[email protected] 740–417–4106
Structure Stores
The Customer Loyalty Rebate program helped increase store traffic for best customers. These oversized postcard concepts—showing a variety of alternative themes, copy and visuals—were the first piece of several in the program. Program Theme naming Copywriting Design
[email protected] 740–417–4106
Limited Stores
———————————————————————— Former Employer ———————————————————————— Prior to creating Monocle, I worked at Limited Stores on fashion brands such as Outback Red, Moods by Krizia, Access and Forenza. Shown here is a snippet of a Forenza Jeans campaign. Components included murals, labels, hangtags, signage, folders, stamps, magazine ads and more. Photos Editing Print Design hand-drawn Type Illustration
[email protected] 740–417–4106
More Forenza... a designer’s dream. Three-D signage, lost-and-found imagery, oversized labels, layered patches, dicut tags—all designed before the mighty Mac.
[email protected] 740–417–4106
Flathead Builder’s Association
To market their upcoming Parade of Homes, this Montana-based client used Costco as one means of selling Passports. Monocle wrote and designed the TCC cards and palette shrouds for the in-store campaign. Copywriting Design
[email protected] 740–417–4106
EWI
The Flavors of Ohio campaign was created for EWI seminars held at the Ohio headquarters as a way to soften technical events as well as support Ohio small businesses. Defining the overall look of the campaign, Monocle wrote and designed posters that lived in the dining areas, where products could also be purchased. concepts Copywriting Design
[email protected] 740–417–4106
Lingerie Cacique
———————————————————————— Former Employer ———————————————————————— Prior to Monocle, I acted as a oneperson marketing department for nearly 3 years at Lingerie Cacique. I helped establish the brand and drive sales through full branding, in-store POS, promotional planning, copywriting, graphic design, photo direction and event marketing.
[email protected] 740–417–4106
Truberry
During both the 2012 and 2012 Parade of Homes’ events in Columbus Ohio, Monocle developed magazine advertising, as well as murals, posters and collateral that lived in the gathering areas of the foundation home. concepts Copywriting Design
[email protected] 740–417–4106
Retail Strategy
Monocle has helped numerous click and brick retailers develop strategies to build brands, increase market segments and maximize sales. Although project details are confidential, they include: — brand and store auditing — developing brand touchstones (look, sound, touch, taste, feel) — clarifying audiences / aspirations — defining ideal customer attributes — product line positioning and naming — customer service tactics — promotional planning
[email protected] 740–417–4106
Why Monocle?
It’s like having an on-demand, recession-proof, independent creative resource in your back pocket. One with a long-standing commitment to giving companies the biggest bang for their marketing buck. Monocle provides:
Brand Identity Packages Point Of Sale Campaigns
Promotional Strategy Website Maximization Sales Tools & Direct Response Advertising
Monocle allows you to run your business lean and mean. There’s no overhead. No hiring commitment. No retainer. No stand-in-line response times. And no need to say No when your workload doubles on a dime. Monocle is a virtual extension of your team—sometimes working solo, and sometimes working in tandem with other experienced independents or with your internal team. It’s the ultimate in flexibility. It’s great creative, without the great big bill. To find out how Monocle can help you
Call 740-417-4106 or email
[email protected] today!
[email protected] 740–417–4106