Oct 15, 2013 - For more information: www.sanofi.com - www.sanofi.us www.facebook.com/ ... Director, Merck, Business Affa
Women’s Healthcare Innovation and Leadership Showcase (WHILS)
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Join HBA and event founding partners Sanofi and Quintiles in-kind partner HealthyWoman.org
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E T I L October 15th, 2013 6:00 pm - 9:30 pm Sanofi Campus, Bridgewater, NJ
More than
110,000 employees
Present in
100 countries
Sleeping sickness
More than
lives saved from 2001
access to healthcare in 65 countries
170,000
230 programs of
PATIENTS AT THE HEART OF OUR MISSION We want to make life easier for all patients, whatever their medical conditions or financial resources, wherever they and their loved ones may be. We want to prevent disease—both in people as well as animals. We are here to protect life. Sanofi is proud to support HBA – Healthcare Businesswomen’s Association.
For more information: www.sanofi.com - www.sanofi.us www.facebook.com/sanofiUS http://twitter.com/sanofiUS US.COR.13.07.027
WHILS WELCOME “A woman’s health is her capital”, Harriet Beecher Stowe Inspiration can come from many places. History has a way of leaving wonderful legacies to guide a vision. The courageous change agent, Harriet Beecher Stowe said, ”A woman’s health is her capital.” This critical truth is an impetus for this program. Welcome and thank you for attending the Women’s Healthcare Innovation & Leadership Showcase (WHILS), presented to you by the Healthcare Businesswomen’s Association (HBA) Metro Chapter. The WHILS is intended to increase awareness and invoke change in advancing women’s healthcare needs. As an organization that strives to advance women’s leadership in the healthcare arena, the HBA is uniquely positioned to be a strong voice of advocacy for change in women’s healthcare. The quality of a woman’s health impacts her capacity for self-fulfillment and for supporting the needs of others. Consider the fact that women impact over 80% of the healthcare decisions made in US households. Substantial progress has been made over the last 20 years to address the specific requirements of women’s disease and healthcare, however much more is needed to address women’s healthcare in the context of not only biological differences, but the social, environmental, economic, and gender aspects to be truly effective. Innovation can be accelerated through sharing, comparing, and contrasting diverse views, expertise, and experiences. We have assembled stakeholders from across the healthcare landscape because we know this diversity of thought is important to create change and supports a woman’s ability to maximize her capital. My dream for this event is that everyone attending tonight will walk away with new inspiration, with new ideas, with expanded personal connections, and even potential partners to leverage in the quest to drive innovation and advancement in women’s healthcare. Parties which in times past may have seemed unlikely collaborators are now offering each other critical complimentary expertise and resources, working together to bring new and more elegant solutions. We are all connected in our mission to advance women’s healthcare, as we all have important women in our lives for whom we wish the best. This connection gives us a collective mission to ensure that a woman’s capital is increased by focusing on improving her health. In closing, I extend my deepest gratitude to our event Founding Partners, Exhibitors, Sponsors, Panelists, and Advertisers, without whom this event could not have occurred. Also, a bow to the WHILS Executive Committee members: Shruti Devi, Eve Dryer, Ronke Ekwensi, Lorraine Gaglioti, Ananth Gundapuneedi, Karen Scollick, and Heather Van Ness, who have worked tirelessly in building this event over many months. It has been an honor to work with such a gifted team. Regards, Adrienne Robinson, Event Chair HBA Metro Chapter Director, Merck, Business Affairs & Alliance Management
HBA Metro Chapter
2013 HBA Metro Chapter Board of Directors Chapter Board Executive Committee CHAPTER PRESIDENT Kathleen Fitzpatrick Director of Credo and Workplace Engagement, Johnson & Johnson CHAPTER PRESIDENT-ELECT Megan Montgomery Senior Healthcare Represenative, Pfizer Inc CHAPTER VICE PRESIDENT Linda Pontell Business Development and Marketing Manager, BioNJ CHAPTER SECRETARY Debbie Larsen Marketing Director, GlaxoSmithKline CHAPTER TREASURER Susan Ostrowski Senior Director, DSM Pharmaceutical Products CHAPTER IMMEDIATE PAST PRESIDENT Terry Beebe-Thomas Program Development, PSKW LLC Chapter Board Directors at Large CORPORATE PARTNER RELATIONS Adrienne Robinson Director, Business Affairs & Alliance Management, Merck & Co., Inc. NEW ALLIANCES Dyan Bryson Managing Director, Inspired Health Strategies MARKET RESEARCH Gerarda Collins Hematology Lead, Business Intelligence – Oncology, Sanofi US MEMBERSHIP June Zeringue Management Consultant, Insigniam
PROGRAMS (SOUTH NEW JERSEY) Open PROGRAMS (VIRTUAL PROGRAMS) Tiffany Sills Senior Specialist, Eisai Inc. VOLUNTEER ENGAGEMENT Cathy Pariser Marketing & Communications Consultant Non-voting Directors at Large ADVISORY BOARD STRATEGIC DEVELOPMENT Betsy Lane SVP, Marketing & Communications, Publicis Touchpoint Solutions Inc. MARKETING AND PUBLIC RELATIONS Jessica Labita Vice President, Client Services, MD Mindset, LLC MARKETING AND PUBLIC RELATIONS Laura Ptaszek Key Account Manager, Medco Health Solutions, Novartis Pharmaceuticals Corporation MEMBERSHIP Jennifer M. Blanchard Manager, Mentoring and Talent Planning/WW Talent & Organization Capability (WTOC), Pfizer Inc PROGRAMS (CONNECTICUT) Sheryl Littmann Pharmaceutical Operations Consultant, Regeneron Pharmaceuticals Inc PROGRAMS (MENTORING) Lillian Swider Leadership and Career Mentoring PROGRAMS (MENTORING) OPEN PROGRAMS (NORTH NEW JERSEY) Regina Shanklin Senior Director Marketing Training, Commercial Capabilities, Sanofi
PROGRAMS (NORTH NEW JERSEY) Chau Nguyen CEO, Firefly Solutions PROGRAMS (CONNECTICUT) Alexis Stroud Associate Director, Corporate Compliance, Purdue Pharma L.P. PROGRAMS (EXECUTIVE WOMEN’S OUTREACH) OPEN PROGRAMS (NEW YORK) Mary Anne Rizk, PhD Senior Director, Partner Accreditation, Medidata PROGRAMS (NEW YORK) Darcie Sandschafer, PhD Global Brand Lead, Premarin Franchise, Global Commercial Development, Pfizer Inc
PROGRAMS (VIRTUAL) Virginia Alfaro Novolog Mix 70/30 Sales Manager, Novo Nordisk Inc. VOLUNTEER ENGAGEMENT Jane Fayer Clinical Trial Outsourcing Consultant, Fayer Associates LLC Mentor to Chapter President Ceci Zak Strategic, Leadership & Business Consultant in Exploration Groups: Metro Chapter
About the HBA The Healthcare Businesswomen’s Association (HBA) is in its fourth decade as a global not-for-profit organization dedicated to furthering the advancement of women in healthcare worldwide. With 15 chapters throughout the US and in Europe, the HBA is headquartered in New Jersey with offices in Philadelphia and Research Triangle Park. The HBA provides: networking forums to build relationships; knowledge-sharing and access to thought leaders to broaden perspective; educational programs to develop leadership skills and cutting edge industry knowledge and recognition of outstanding women and companies to promote visibility of their achievements. The HBA has over 6,200 individual members and 100 Corporate Partners. It is widely recognized as the catalyst for leadership development of women in healthcare worldwide. Website: www.HBAnet.org About the HBA Metro Chapter The HBA Metro Chapter is the founding and largest chapter of the HBA in the heart of the east coast’s life sciences corridor, serving members in New York, New Jersey and Connecticut. The HBA Metro Chapter provides a wide variety of leadership development offerings, including Affinity/Special Interest Programs, CONNECTIONS Networking Events, evening Keynote Programs, virtual programs, an annual group mentoring program and special offerings for executive and senior-level women via the chapter’s Executive Women’s Outreach initiative. A host of volunteer opportunities are available for members who seek to support the chapter and enrich their HBA experience.
Website: www.HBAnet.org/chapter/metro Facebook: www.facebook.com/HBAmetro
LinkedIn: http://linkd.in/HBAmetroLI Twitter: www.twitter.com/HBAnet_metro
HBA Metro Chapter
HBA Metro Chapter The Healthcare Businesswomen’s Association and the Women’s Healthcare Innovation and Leadership Showcase organizing team extend a special thanks to: WHILS Event Founding Partners Sanofi and Quintiles WHILS In-kind Partner HealthyWomen.org Without the early, constant and meaningful support of Sanofi, Quintiles and HealthyWomen.org, this program would not have been possible. HBA and the WHILS team would also like to thank: Platinum Sponsors Merck
Silver Sponsors Cegedim Tonix
Gold Sponsors Daiichi Sankyo Novartis In-kind Sponsors Edelman Makovsky Marina Maher Communications Print tech Media Partners ClaudiaChan.com
We would also like to thank our event exhibitors for sharing their ideas and accomplishments in advancing women’s healthcare through basic research, medical practice, health literacy and access. WHILS Exhibitors Accolade Maternova American Heart Association Go Red for Women Merck for Mothers American Medical Women’s Association Novartis Artcraft Health Education Purdue Pharma LP Cancer Support Community, Central NJ Quintiles DSM Pharmaceuticals Sanofi HealthyWomen.org The Sex & Gender Women’s Health Collaborative Joan H. Tisch Center for Women’s Health Tonix Pharmaceuticals Makovsky Women Heart
HBA Metro Chapter
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EVENT AGENDA 6:00 - 7:00 pm -- Check-in, light buffet dinner & networking among exhibits 7:00 - 8:30 pm -- Seated program Welcome Margaret Borys VP, Business Intelligence, Sanofi HBA & Event Introduction Laurie Cooke CEO, Healthcare Businesswomen’s Association WHILS Overview & Panel Introduction Heather Van Ness Deputy Chair, WHILS Principal, Van Ness Communications Panel Discussion Panel moderator: Eve Dryer, 2013 HBA STAR, and President, Eve Dryer Healthcare Consulting Panelists:
Beth Battaglino, RN, President and CEO, HealthyWomen.org
Anne C. Beal, MD, MPH, Deputy Executive Director and Chief Officer for Engagement, Patient-Centered Outcomes Research Institute (PCORI)
Julie Gerberding, MD, MPH, President, Merck Vaccines and former Director, Centers for Disease Control and Prevention (CDC)
Nieca Goldberg, MD, Medical Director, Joan H. Tisch Center for Women’s Health, NYU Langone Medical Center
Alan Spiro, MD, MBA, Executive Vice President and Chief Medical Officer, Accolade
Program Close Adrienne Robinson Chair, WHILS Director, Business Affairs and Alliance Management, Merck 8:30 - 9:30 pm -- Dessert buffet & networking among exhibits
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WHILS Executive Committee, Advisors & Volunteers WHILS Chair Adrienne Robinson Director, Business Affairs & Alliance Management, Merck WHILS Deputy Chair Heather Van Ness Principal, Van Ness Communications WHILS Executive Committee The WHILS Executive Committee members contributed to overall strategy and execution, and also managed discrete critical elements of the event. Shruti Devi
Eve Dryer
Ronke Ekwensi
Director, Chenoa Information Services WHILS Project Management, Exhibits & Logistics
2013 HBA STAR President, Eve Dryer Healthcare Consulting WHILS Panel Strategy & Moderator
Director, HealthCo3re Ltd WHILS VIP Reception & Panel Strategy
Lorraine Gaglioti
Ananth Gundapuneedi
Karen Scollick
NAHRS Reporting & Analytics, Novartis WHILS Budget & Financials
Program Manager, Sandoz WHILS Project Management & Event Materials
AVP, Merck Consumer Care WHILS VIP Reception
Strategic Advisors Carolyn Buck Luce Catherine Sohn Yogesh Bahl Michael Szot Terry Thomas Beebe WHILS Volunteers A special thanks to Lissa Weldon of Sanofi and the HBA Metro Board for all their support. Blair Benjamin Mary Beth Browne Kelly Cacioppo Linda DaSilva Doris Diederiks Oleh Denysyk Andrea Fassacesia Mizanne Frances Debra Gaynor Vicki Guida Susan Hundley Jacelyn Isaac
Lisa Josephy Barbara Kalavick Debra Kapnick John Kuc Jessica Labida Deborah Larsen Patti McKenna Kamwal Minwas Megan Montgomery Diana Littman Paige Cathy Pariser Linda Pontell Laura Ptaszek
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Enza Ricerca Pamela Ricker Cynthea Ryder Mahsa Salavand Sehrish Sayani Missy Somers Alexis Stroud Michelle Sawatka-Fernandez Amy Takis Indu Tolia Lindsey Thompson Jacqueline Woodruff
www.pskw.com Corporate Office 1 Crossroads Drive, Third Floor Bedminster, NJ P: 908.809.6100
HBA Metro Chapter
Speaker Bios Elizabeth Battaglino Cahill, R.N. CEO, HealthyWomen
Beth Battaglino, R.N., brings a unique combination of sharp business expertise and, as a practicing registered nurse, medical knowledge to her role as CEO of HealthyWomen, a nonprofit organization providing women with in-depth, objective, physician-approved information on a broad range of women’s health issues. Ms. Battaglino has worked in the healthcare industry for nearly 20 years, helping to define and drive public education programs on a broad range of women’s health and wellness issues. These programs have run the gamut from disease state to wellness and lifestyle. Her management and marketing expertise is particularly critical as HealthyWomen moves to expand its outreach to millions of women across the country through updated technology, wider program distribution and new public education and awareness efforts. Ms. Battaglino is responsible for setting the strategic direction of HW and building alliances with corporations, health care professionals and consumer groups. She also serves as the organization’s chief spokesperson, regularly speaking at corporate, non-profit, community and media events.
Anne C. Beal, MD, MPH
Deputy Executive Director and Chief Officer for Engagement Dr. Beal is a pediatrician and public health specialist. As PCORI’s first Chief Officer for Engagement and in her role as Deputy Executive Director, Dr. Beal helps to see that PCORI works efficiently and effectively to carry out its mission as the nation’s largest research institute focused on patient-centered outcomes research. Dr. Beal joined PCORI from the Aetna Foundation, where she was President, and she led the Foundation’s work on improving health care in the United States. Earlier in her career, Dr. Beal was Assistant Vice President for the Program on Health Care Disparities at the Commonwealth Fund, and worked with a mobile medical unit project delivering health care services to children living in homeless shelters throughout New York City. While at Massachusetts General Hospital, she was a health services researcher, Associate Director of the Multicultural Affairs Office and an attending pediatrician. Dr. Beal is also the author of The Black Parenting Book: Caring for Our Children in the First Five Years. Dr. Beal holds a B.A. from Brown University, an M.D. from Cornell University Medical College, and an M.P.H. from Columbia University.
HBA Metro Chapter
We help your Brand become a woman’s mentor, advocate or best friend for life
www.kc-health.com
Thank you to the HBA, Adrienne, and her team for its focus on Innovation in Women’s Healthcare From Yogesh, Radhika, Suraj and Sangeeta Bahl 10
HBA Metro Chapter
Speaker Bios Eve Dryer, President
Eve Dryer Healthcare Consulting Patient Advocacy and Stakeholder Engagement For nearly 25 years, Eve has been dedicated to the field of healthcare communications. In 1999, she founded Vox Medica Public Relations. Her work has spanned numerous therapeutic categories, addressing the needs of the patient. Eve helped lead AstraZeneca’s award-winning campaign, My Medicare Matters, helping millions of seniors enroll in Medicare Part D. Her work has garnered five Silver Anvil Awards from the Public Relations Society of America and recognition as a 2008 Mover and Shaker in the annual PharmaVoice 100. Eve previously served as an SVP in MS&L’s global healthcare practice. She joined MS&L from Aetna, where she headed communications. From 1988 to 1995, she was a communications strategist for CIGNA. Eve holds a journalism degree from American University. She is concluding a third term on HBA’s Corporate Board. She was a founder of the Philadelphia HBA Chapter, a board member of Metro Chapter, co-chair of the 2006-07 Leadership Conferences, and was honored as HBA’s 2013 STAR volunteer. Among her many community and leadership activities, Eve helped launch BIO’s Diversity Summit. She was recently elected as Board Chair for Healthy Women, a leading national health information community for women.
Julie Louise Gerberding, M.D., M.P.H. President, Merck Vaccines
Dr. Gerberding is President, Merck Vaccines. She is responsible for Merck’s current portfolio of vaccines, planning for the introduction of vaccines from the company’s pipeline, and accelerating efforts to broaden access to Merck’s vaccines around the world. Dr. Gerberding served as Director, U.S. Centers for Disease Control and Prevention from 2002-2009. She led the agency through more than 40 emergency responses to public health crises and advised governments around the world on urgent issues. Dr. Gerberding has received over 50 awards/honors, including the U.S. Department of Health and Human Services Distinguished Service Award for leadership in responses to anthrax bioterrorism and the September 11 attacks. She was named Forbes Magazine’s 100 Most Powerful Women in the World in 2005 through 2008 and TIME Magazine’s 100 Most Influential People in the World. Dr. Gerberding received her undergraduate and M.D. degrees from Case Western Reserve University. She is currently Adjunct Associate Professor of Medicine in Infectious Diseases at University of California, San Francisco. Dr. Gerberding received a Masters of Public Health at University of California, Berkeley. She is a member of the Institute of Medicine and a fellow of the Infectious Diseases Society of America and the American College of Physicians. She is board certified in Internal Medicine and Infectious Diseases.
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Congratulations to the WHILS planning team, in particular Adrienne Robinson, PharmaVoice Top 100 Innovator Award Winner and Heather Van Ness, HBA Metro LEAD Award winner for making this first time showcase a spectacular event! From the HBA Metro Chapter Executive Committee
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Speaker Bios Nieca Goldberg, M.D.
Medical Director of the NYU Langone Joan H. Tisch Center for Women’s Health Dr. Nieca Goldberg is a cardiologist and a nationally recognized pioneer in women’s heart health. She is the Medical Director of the NYU Langone Joan H. Tisch Center for Women’s Health, the Clinical Associate Professor of Medicine at the NYU School of Medicine, the Co-Medical Director of the 92nd Street Y’s Cardiac Rehabilitation Center, and a national spokesperson for the American Heart Association’s “Go Red” campaign – an association where she has volunteered for over 15 years and has been a board member in NYC. Dr. Goldberg is the author of DR. NIECA GOLDBERG’S COMPLETE GUIDE TO WOMEN’S HEALTH. She has also authored the award winning and highly acclaimed book WOMEN ARE NOT SMALL MEN which was updated and titled THE WOMEN’S HEALTHY HEART PROGRAM – Lifesaving Strategies for Preventing and Healing Heart Disease. A graduate of Barnard College and SUNY Downstate Medical Center, Brooklyn, she completed her medical residency at St. Luke’s-Roosevelt Hospital Center and a cardiology fellowship at SUNY Downstate. Dr. Goldberg has made numerous appearances on television news programs and has been hosting a weekly radio show on SiriusXM Doctor Radio for Women’s Health called Beyond the Heart. Dr. Goldberg has received many awards and honors for her advocacy of women’s heart health. In 2013 -she was recognized for the 12th time - on New York Magazine’s “Best Doctors” list. In 1999, she was the only woman in their top ten “Hall of Fame of Physicians”.
Alan H. Spiro, MD, MBA
Executive Vice President and Chief Medical Officer, Accolade For more than 25 years, Dr. Alan Spiro has been a leader in healthcare delivery and management; he is a founding member of Accolade. As the company’s Chief Medical Officer, he provides direction to the Accolade’s clinical team in accomplishing the company’s mission: to help individuals get the right care the first time. Previously, Dr. Spiro served as Chief Medical Officer for Anthem National Accounts. Earlier in his career, he was a principal in Towers Perrin’s Health and Welfare Practice, as well as a practicing gastroenterologist. Dr. Spiro earned his bachelor’s degree from New York University and his medical degree from Columbia University. He completed a residency in Internal Medicine at Michael Reese Hospital in Chicago; he received a fellowship in gastroenterology and nutrition at Beth Israel Deaconess Hospital in Boston, which included his appointment as a Harvard/MIT Research Fellow in nutrition. Dr. Spiro received his Master’s of Business Administration degree from Northwestern University. Dr. Spiro has served on the committees of numerous health policy bodies, industry associations, and physician groups. He is currently a member of the Health Enhancement Research Organization (HERO) Think Tank and the Leadership Committee on Consumerism and Engagement for the National Business Group on Health.
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HBA Membership & Volunteering Experience the value of an HBA membership The HBA empowers members as they develop and hone their personal leadership agenda, knowledge and skills. Association involvement helps members remain at the cutting edge of market trends and create a network of contacts that are instrumental in achieving career goals. Specifically, as an HBA member you receive: • extensive networking and mentoring opportunities with peers and other industry leaders • opportunities to learn and practice skills while contributing to the services offered by the HBA and to gain visibility through participating on volunteer committees • opportunities to develop/refine specific leadership skills through volunteer leadership roles (negotiation, generating consensus, influencing without authority, presentation skills, team building, team management skills and more) • significant member discount for all HBA events including WOTY and the HBA Leadership Conference • discounted registration fees for events and exclusive member-only events • exclusive access to HBA’s member-only LinkedIn group • access to HBA online membership directory • subscription to the HBAdvantage print leadership magazine • recognition of leadership contributions through volunteer awards Volunteering with the HBA HBA programs are driven in large part by our member volunteers. Volunteering with the HBA can help sharpen your skills, broaden your expertise and enhance your understanding of the healthcare industry. At the same time, it increases your visibility, expands your professional network and makes a difference in the careers and lives of others. A variety of experiential volunteer leadership positions are open to HBA members through the Metro chapter and the HBA corporate team. To learn more, please visit hbanet.org. Metro Chapter Volunteer Opportunities Corporate Relations Committee Ensures companies who have partnership status and/or who may have interest in sponsoring events have a liaison to connect to HBA Metro sponsorship opportunities that meet their strategic objectives. Group Mentoring Program Committee Volunteers needed to assist with the administration of the program and the planning of in-person events. Membership Committee Grows and sustains the HBA Metro chapter membership. Lots of easy activities to get you started volunteering. Executive Women Committee (EWB) Plans and executes programming for the EWB series and the Circle of Advisors, a peer to peer mentoring program for executive women. Careers in Transition Group Assists members who are unemployed or have been downsized as well as those anticipating/ considering a career change to develop skills, find resources and networking opportunities. Regional Program Committees Plan and execute flagship, affinity and connection events in CT, NJ and NY Regions. Programs Committee, Virtual Programs Designs and presents a series of webinars tailored to the interests and needs of the HBA Metro chapter’s members. Committee members assist with the development of webinar topics, securing speakers and finalizing webinar logistics. Volunteer Engagement Committee Recruitment: Recruiting and on-boarding of volunteers for the HBA Metro chapter. Maintains a database of volunteers. Follows up on volunteer satisfaction. Appreciation: Recognizes the volunteers who support HBA by honoring volunteers and planning events/recognition awards. Programs Committee, Connections Designs and organizes a series of events to enhance the networking experience of the HBA Metro Chapter members. Market Research Committee Executes a multi-faceted research strategy to collect, analyze and report information that will assist the HBA Metro chapter in achieving its goals.
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Exhibitors Accolade is an innovative consumer services company dedicated to improving the healthcare experience and helping individuals get the right care the first time. By taking the time to build relationships and trust, Accolade Health Assistants® are able to more effectively engage individuals as they navigate the complex world of healthcare and health benefits, and address the myriad emotional, financial, social and logistical considerations that surround each stage of decision-making. Accolade’s high-touch, high-tech model delivers unprecedented levels of healthcare engagement, high consumer satisfaction, improved utilization outcomes, and immediateand long-term savings for employer customers. Founded in 2007 and headquartered in Plymouth Meeting, Pa., Accolade has more than 500 employees serving some of the nation’s largest self-insured employers. The company has been recognized as one of the nation’s most promising healthcare companies by Forbes magazine, the fastest-growing private healthcare company by Inc. 500 and the No. 1 mid-sized company by Top Workplaces in Philadelphia. For more information, visit www.accoladeinc.com.
American Heart Association Go Red For Women® began in 2004 as a grassroots campaign and has since grown into a vibrant national movement to make women aware of their risk for heart disease and stroke and take action to reduce that risk. Close to 402,000 females die annually from cardiovascular diseases, such as heart disease and stroke. Go Red For Women aims to mobilize women from all walks of life to embrace and elevate the cause of women and cardiovascular disease and stroke – the No. 1 and No. 4 health threats facing women today. A national year-round movement, Go Red For Women captures the energy, passion and intelligence of women to work collectively to wipe out heart disease and stroke. It empowers women with the knowledge and resources to take positive action to reduce their risk of these often-preventable cardiovascular diseases to live longer, stronger lives while providing solutions through lifestyle education; and generates funds to support research focused on cardiovascular health for women. The American Heart Association Go Red For Women movement has been impacting the health of women for 10 years. For 10 years the Go Red For Women movement has fought for, and saved the lives of over 627,000 women with nearly 330 fewer women dying each day. But the fight is not yet won. It’s time to shout louder, stand stronger and demand change because our health is non-negotiable and because we have the power to save our lives. We are committed to the fight for as long as it takes. ©2013, American Heart Association. Also known as the Heart Fund. TM Go Red trademark of AHA, Red Dress trademark of DHHS.
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2013 HBA Leadership Conference November 13-15 | Boston
World Renowned Keynote Speakers Liz Wiseman Wiseman Group Best Selling Author of Multipliers: How the Best Leaders Make Everyone Smarter Amy Cuddy, PhD Social Psychologist Harvard Business School V V V
New %VX+EPPIV] New )\IGYXMZI;SQIR´W*SVYQ;SVOWLST8VEGO New 4SWXIV7IWWMSRW Choose from 20 skill-building workshops Build your professional network Register now at: www.hbanet.org/hba-leadership-conference
Exhibitors The American Medical Women’s Association (AMWA) is an organization that functions at the local, national, and international level to advance women in medicine and improve women’s health. We achieve this by providing and developing leadership, advocacy, education, expertise and mentoring and through building strategic alliances. Founded in 1915, AMWA is the oldest multi-specialty organization of women. As the vision and voice of women in medicine for nearly a century, AMWA empowers women to lead in improving health for all, within a model that reflects the unique perspective of women. AMWA’s current initiatives include women’s health, preventive medicine, gender equity, mentoring, human trafficking, charitable support for the underserved, leadership, career advancement, global health, and the support of young women in medicine during their training. Through our networking alliance, we work with healthcare organizations from all over the world.
Artcraft Health Education is a leader in patient education solutions. Artcraft Health Education provides the highest levels of expertise through our core competencies of medical illustration, content development, design, animation, web design, information technology, project management, and clinical trials. Our extensive experience in pharmaceuticals, biotechnology, and medical devices enables us to rise to even the most difficult challenges in health education, especially in Women’s Health. The challenges in health literacy across the globe motivated us to dive headfirst into health education-related issues. We have the skills and expertise to overcome communication barriers and deliver crucial health education to those who need it the most. Our trademarked CARE™ principles and strong corporate values guide all our work and help ensure that we operate with the utmost integrity. For every challenging disease state, we facilitate meaningful discourses between healthcare professionals and patients. For every new mechanism of action, we bring the science to life through dynamic animations. For every difficult dosing regimen, we create compliance aids that simplify the routine and ease the patient’s burden. Whatever the challenge, we craft health education solutions that empower your patients and increase their comprehension and adherence.
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Exhibitors Our vision is that no one faces cancer alone. The goal of Cancer Support Community CNJ is to optimize patient care by providing essential, but often overlooked, services including free support groups, counseling, education and healthy lifestyle programs. Some of the many free programs that we offer to support women and families include: • O pen to Options – A new, innovative program for anyone who is newly diagnosed with new or recurrent cancer. A member of our professional staff helps prepare you for your upcoming oncology visit. Open to Options helps you communicate clearly with your medical team, ask critical questions about your options and ensure that your treatment decisions fit your personal hopes and goals. • Cancer Transitions - Moving Beyond Treatment was created by the Cancer Support Community and LIVESTRONG to support, educate and empower people during the transition period following treatment. • Advanced Breast Cancer Support Group – A bi-monthly group, which provides an opportunity for women with similar cancer diagnoses or life, circumstances to discuss and exchange information. For additional information, please call 908-658-5400 or visit us online at www.cancersupportcnj.org. Our purpose at DSM is to create brighter lives for people today and generations to come. We connect our unique competences in Life Science and Materials Science to create solutions that nourish, protect and improve performance, especially in the first 1000 days – from mothers pregnancy to 2 years of her child’s life. Through advocacy, product innovation and leadership we are addressing societal changes affecting dietary quality and using our core competency in nutrition to develop micronutrient solutions to address hidden hunger. Through innovations in Materials Sciences we are constantly finding ways to create solutions that protect and improve performance for women today and generations to come. Our mission is supported by our core value: Sustainability. Everything we do should contribute to a more sustainable world. To us, achieving sustainability means simultaneously pursuing economic performance, environmental quality and social responsibility. In other words, we strive to create value on the three dimensions of People, Planet and Profit simultaneously. Bright Science refers to the unique way in which we combine Life Sciences and Materials Sciences disciplines, technologies and talents. We partner with customers and other stakeholders – then we share ideas, insights and inspiration to create innovative and sustainable solutions that address the key challenges facing society today. Bright Science. Brighter Living.TM
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Exhibitors HealthyWomen communicates 24/7 with today’s woman, who juggles personal, career and family without missing a beat. Through its extensive library of print and online resources, HealthyWomen reaches more than 2 million consumers and health care professionals annually. Our multiple platforms allow us to maximize opportunities through: • Multifaceted public education program • Extensive library of health and wellness information • National research studies • Social media, providing robust dialogue via our bloggers, Twitter parties and online Community • Multiple e-newsletters With an emphasis on providing credible, medically-vetted content that meets the needs of today’s woman, HealthyWomen is the nation’s leading independent, nonprofit health information organization. Women can find our resources online and through print publications available through a network of hospitals, clinics, health departments and health care professionals nationwide. HealthyWomen has built a strong community addressing everything from breaking news, product launches, health and wellness advice from our leading health experts. Our Hon-certified website also offers photo and video galleries, polls, and various online health and wellness guides. A newsletter subscriber base of more than 80,000, HealthyWomen’s dynamic, comprehensive resource gives women the latest health information, including news updates, health tips, resources and extensive coverage of hundreds of health topics. Joan H. Tisch Center for Women’s Health, NYU Langone At the Joan H. Tisch Center for Women’s Health, we have created Manhattan’s premier destination for healthcare through a blend of NYU Langone Medical Center’s tradition of excellence and the expertise of a multidisciplinary team. Many diseases and conditions impact women differently than men, and understanding this effect—and incorporating that expertise into every diagnosis and treatment—is what makes all of our physicians unique. Our team of dynamic, experienced physicians embraces the concept that women’s health and medical needs must consider the whole woman -because individuals are more than a collection of symptoms. Thus, our goal and shared philosophy is to provide comprehensive and holistic women’s healthcare. Our medical staff is committed to addressing our patients’ medical needs with a strong partnership, clear communication and abundant compassion. In this state-of-the-art, multidisciplinary environment, physicians collaborate with one another to provide our patients with the finest medical care. Our doctors and staff have been carefully chosen to reflect our principles of quality care and for their compassionate approach to women. And, finally, as part of a major academic medical center, we can help patients access additional medical resources and innovative research trials, when needed.
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Exhibitors Makovsky is leading healthcare communications in its ongoing mission to improve the lives of patients served by biotech, pharmaceutical and device manufacturing companies. Through giving voice to patients in advocacy programs, brand communications and disease education, we connect audiences via social media, news coverage and engagement at thought leader events such as TEDMED, Prix Galien and medical congresses such as ACOG, ASCO and AHA. The Makovsky team lives with intent; fostering deep knowledge of the underlying science, a profound understanding of the regulatory space, and a sensitivity to the complex interactions between patients, physicians, researchers and regulatory agencies. This year alone, we have received 12 healthcare communications industry awards, including “Best in Healthcare,” “Best Education/Public Service Campaign,” and “Best of the Best” across other industry sectors.
Maternova is the first global innovation fast-track for sustainable solutions in maternal, neonatal, and child health. Recognized by Bloomberg Businessweek, Women Deliver, and the World Summit on Innovation and Entrepreneurship as a leading start-up enterprise, Maternova is a brand new disruptive business model for saving lives. Our clients reside in over thirty countries around the globe where we have impacted over 73,000 lives to date. We are the home of the renowned ‘Innovation Index’ where we track over 250 innovations globally and assist in getting many commercialized. This maverick team is about to launch two proprietary products that will improve patient outcomes and save lives in a new way. Please contact us to learn how you can join us. Thank you for all you do for women.
Merck’s vision is to create a world where no woman dies giving life. Merck for Mothers is our longterm initiative to improve the health and well-being of mothers during pregnancy and childbirth. As a healthcare leader, we bring more than 150 years of scientific innovation and dedication to the global fight against maternal mortality.
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HBA Metro Chapter
Exhibitors Cancer Screening Initiative Communicating the Value of Routine Screenings to Novartis Associates Novartis recognizes that an employee health initiative is in line with the company vision to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life. Furthermore, the commitment to fight cancer in the work place is recognized by its CEO Gold Standard Accreditation. In 2008, this dedication resulted in an initiative to address the cancer screening rates of employees. Focus groups were conducted to understand barriers to cancer screening. A cross-functional team was formed and strategy implemented to increase employee cancer screenings. The campaign started within the U.S. Headquarters group. This rapidly expanded to an effort reaching across all Novartis divisions in the U.S., approximately 30,000 employees. The strategy includes a three pillar approach: inform, facilitate, and endorse the screenings of cancers that, if detected early, can have an improved outcome. For women, this includes breast, cervical, colon, and skin cancer screenings. A comprehensive communications campaign was launched and evolves each year. It includes a diverse population of Novartis associates and their significant others relating the reasons why they get screened. On site screenings, home colon test kits, referrals to local community health facilities are organized in various locations to facilitate screenings. Leaders across divisions have endorsed screenings in communications. One of Purdue’s products, a treatment for patients with insomnia characterized by middle-of-the-night awakenings and difficulty returning sleep, was the first hypnotic with sex-specific dosing instructions. These instructions highlight the importance of understanding unique physiological features between women and men that may impact the treatment of many disorders.
Quintiles is the world’s largest provider of biopharmaceutical development and commercial outsourcing services with a network of more than 27,000 employees conducting business in approximately 100 countries. We have helped develop or commercialize all of the top-50, best-selling drugs on the market. And we have also helped develop or commercialize 96% (24 of 25) of 2012’s top 25 best selling Women’s Health products or compounds and 100% of the top 15. Quintiles applies the breadth and depth of our service offerings along with extensive therapeutic, scientific and analytics expertise to help our customers navigate an increasingly complex healthcare environment as they seek to improve efficiency and effectiveness in the delivery of better healthcare outcomes. Visit our website at www.Quintiles.com
HBA Metro Chapter
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Exhibitors Sanofi, a global and diversified healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients’ needs. Sanofi has core strengths in the field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, consumer healthcare, emerging markets, animal health and the new Genzyme. Severe allergies are not just a personal issue – they impact families, schools, and communities. Anaphylaxis (a sudden, severe whole-body allergic reaction that can be life threatening) is a growing problem; the at-risk population is rising, with up to 6 million people in the United States at risk for anaphylaxis. According to a large survey of U.S. households, 1 out of every 12 children has a food allergy. Anaphylaxis can occur within seconds or minutes in reaction to an exposure to an allergen, such as peanuts or other foods, an insect sting, or medications. Auvi-Q is the first and only epinephrine auto-injector with voice instructions for adults and children at risk for life-threatening allergic reactions. Auvi-Q has step-by-step voice instructions that guide users through the injection process. Auvi-Q is compact, and fits comfortably in pockets and small purses. Come to the Sanofi booth to learn more about Auvi-Q and anaphylaxis. Sex & Gender Women’s Health Collaborative Each of us, without exception, has a sex that is influenced by gender roles and the world around us. To fully meet women’s health care needs, the Sex & Gender Women’s Health Collaborative (SGWHC) advances the need to broaden our approach to clinical care and medical education by fostering consideration of both biological (sex) and psychosocial (gender) factors, and the interaction between the two. Bringing a sex and gender perspective to medical education and clinical practice assures a comprehensive understanding and sensitivity that ultimately will improve medical care for all. The SGWHC goals are to: • E stablish and expand a comprehensive, digitally accessible repository of evidence based, sex and gender specific, resources by partnering with medical institutions, professional organizations, government entities, educators, and others. • Promote the impact that sex and gender have on individual health status, clinical outcomes, and healthcare systems - Facilitate inclusion of sex and gender sensitivity in medical curricula and the training of future physicians and health professionals. The SGWHC efforts are possible with the generosity of our Founding Partners.
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HBA Metro Chapter
Exhibitors Tonix Pharmaceuticals (NASDAQ: TNXP) is a specialty pharmaceutical company that develops prescription medications for challenging disorders of the central nervous system, including fibromyalgia and post-traumatic stress disorder (PTSD). By targeting the vicious cycle of chronic widespread pain and sleep dysfunction that is a hallmark of these and other central pain syndromes, Tonix’s lead candidate, TNX-102 SL, represents an innovative approach toward their treatment. Current therapeutic options for fibromyalgia and PTSD are limited and leave many patients and physicians frustrated. Tonix is developing TNX-102 SL for the management of fibromyalgia and PTSD, and is conducting a Phase 2b/3 clinical trial of TNX-102 SL in fibromyalgia. In a randomized, double-blind Phase 2a clinical trial, the active ingredient of TNX-102 SL, cyclobenzaprine, was shown to significantly improve pain and other symptoms of fibromyalgia as compared to placebo. Tonix’s development portfolio also includes candidates for the treatment of headache and alcoholism. For more information, please visit www.tonixpharma.com.
WomenHeart: The National Coalition for Women with Heart Disease is the nation’s only patient centered organization serving the 42 million American women living with or at risk for heart disease – the leading cause of death in women. WomenHeart is solely devoted to advancing women’s heart health through advocacy, community education, and the nation’s only patient support network for women living with heart disease. WomenHeart is both a coalition and a community of thousands of members nationwide, including women heart patients and their families, physicians, and health advocates, all committed to helping women live longer, healthier lives. To receive a free on line heart health information or to donate visit www.womenheart.org.
HBA Metro Chapter
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495 EMPLOYEES IN HEALTH
67 OFFICES WORLDWIDE
150+ HEALTH CLIENTS
A WORLD OF HEALTH ENGAGEMENT 24
HBA Metro Chapter
Metro Chapter 2013 LEAD Award Winner
Heather Van Ness Van Ness Communications
Heather Van Ness will be awarded the Metro Chapter’s LEAD award in November at the HBA Leadership Conference in Boston. The LEAD award recognizes chapter members for their Leadership Excellence and Dedication. Heather Van Ness is a seasoned independent communications professional. With nearly 20 years public relations and marketing communications experience in nonprofit, corporate and agency settings, Heather specializes in developing creative and impactful product and corporate communications programs and managing staff and strategic partners to deliver outstanding results. Terry Thomas Beebe, HBA Metro Immediate Past President, states “Heather is a soft-spoken powerhouse. When you meet Heather, she is very humble and unassuming. She is however capturing every conversation detail with succinct accuracy and able to extract from the group their vision with clarity and make it happen. We have had a true asset in Heather. We are so happy she is giving her time, talent, and energies to the HBA Metro Chapter!” Heather’s health sector experience ranges from ethical pharmaceuticals to biotech, devices, patient advocacy and retail pharmacy. She has worked extensively in cardiovascular and infectious diseases, men’s and women’s health, nutrition, oncology, organ transplant and pain, and has meaningful experience with other medical specialties. Heather was instrumental in many HBA Metro Programs and notably as the PR Chair for the groundbreaking Women’s Healthcare Innovation & Leadership Showcase (WHILS), According to WHILS event In Kind Partner Healthywomen.org’s Director, Michelle Sawatka-Fernandez , “Heather is so dedicated to HBA Metro and its members, it shows through with every interaction I have with her. With tenacity she is very effective in organizing people and ideas. She is a true connector and a wonderful professional who always looks for solutions to any barrier. I’ve really enjoyed working with her and she always takes the time to see how SHE can support before asking for support.” Heather is in her second year as an HBA member and has played leadership roles on several HBA Metro Chapter committees, including Careers in Transition, Connections Dine Around, Volunteer Engagement and the Women’s Healthcare Innovation and Leadership Showcase.
