Web Push Notifications are interactive messages work seamlessly across Desktop (All OS) and Mobile ( Android only ). .... 2016-2020 CAGR 10.1%. $4,206.
Here Is How Affiliate Marketers Can Use Web Push For User Engagement We’ve all heard how important mobile is to any digital marketing strategy and affiliate marketing is no exception. In 2014 interestingly enough the growth of mobile commerce outpaced the overall growth of ecommerce and in 2015 mobile traffic is set to exceed even desktop traffic. During 2014 ShareASale, one of the major affiliate networks accounted 25-30% of traffic and 15-18% of orders on Cyber Monday were from mobile.
Affiliate Marketing Spend Forecast(Millons) Affiliate Marketing Spend Shows Compound Annual Growth Rate Of 10% 2016-2020 CAGR
$4,206
2015
10.1%
$4,779
2016
$5,370
$5,943
2017
2018
$6,397
$6,815
2019
2020
Source: A commissioned study conducted by Forrester Consulting on behalf of Rakuten Affiliate Network, January 2016
Mobile can open up a variety of new performance methods. Push notifications for example have a far higher open rate than emails do. People access internet in different ways than they would on a desktop. Many large companies have already started leveraging web push notification to enhance user engagement on mobile web. Smart marketers are now managing their affiliate programs more effectively, identifying high-value partners and rewarding those that bring new customers to the table.
Web push notification presents a refreshing method of communication with
Welcome!
both desktop and mobile users. It is only once a user has filled a form,
We know you love to shop. Avail 40% OFF on your first purchase!
submitted a request does the process of lead user engagement start. The degree of personalisation of this engagement depends upon the tools used and
Shop now
extent of sophistication being used. In the case of affiliate marketing, push
View All Offers
http://www.mybigcouponwebsite.com
notifications play a great role in re-targeting, flash sales and category offers.
Web Push Notifications
Web Push Notifications are interactive messages work seamlessly across Desktop (All OS) and Mobile ( Android only ). Supported by all the leading browsers including Chrome, Firefox and Safari, the adoption of web push technology has been rapid.
Some Early Adopters
How are E-Commerce affiliates using web push notifications ? E-Commerce affiliates typically includes Coupon Portal, Price Comparison Engines or review websites. Affiliates work in an highly competitive environment where on an average a customer visits 4-6 coupon sites before completing a transaction. With Google introducing the concept of last click attribution, marketers are aligned towards capturing maximum mindshare of the end user. Their focus is to position themselves as close as possible to the buying funnel. Hence, the rapid adoption of web push as a communication channel as it is extremely powerful to fuel and drive impulsive buying behaviour. While the approach of price comparison websites such as Pricebaba is different from that of product review portals and coupon sites, their ultimate objective remains - to drive traffic to the e-commerce store. Each incremental click / redirection impacts the web traffic flowing towards a specific e-commerce store - a big advantage over email. For this reason, web push notifications are being extensively used by affiliate marketers so as to send out contextual and engaging notifications that contributes towards driving more sales. Couponhaat.in is one of India’s top Coupon Destinations attracting over 200K users across the globe. Within a span of 12 weeks, more than 35K users subscribed for web push notifications, which led to 90% increase in repeat traffic driven by web push. Here are some of the popular use case that are being explored by affiliate marketers.
1
Retargeting For any ecommerce affiliate, especially for coupon sites there are several instances when the discovery process does not lead to transaction. End users search, browse but don’t click on the coupon. The end user is on an eternal hunt for finding a better deal. Back this with the fact that 95% of users exit e-commerce website without transacting. Here is how you can tweak your communication strategy and re-target these users. Push notifications score over email - primarily because the user experience is much better.
Special offer, only for you! Avail our exclusive 10% discount sitewide. Hurry, limited stocks.
Shop Now https://dealsforyou.in
While the conversion rate for both web push and email is the same (once a user reaches the landing page) the click through rates for web push are almost 5-10X as compared to email.
2
Drive Your Brand Exclusive Offers
From exclusive tie-ups to product launches, every e-commerce brand
Dominos BOGO Offer
has it’s own way of attracting users. Be it Amazon’s exclusive tie up with
Special offer for TOI readers. Buy 1 pizza get 1 Free. Hurry, limited offer
Shop Now
Share
https://www.couponmazza.com
One Plus or Flipkart Moto relationship, end users are always eager to jump onto these offers. Using web push notifications, you can be the first one to tell your users about brand specific offers and drive maximum sales. The key here lies in identifying users who have build an affinity or loyalty towards a brand - iZooto helps marketers build these powerful segments, facilitating contextual communication.
3
Category Offers and Flash Sales The fastest growing e-commerce category is an action packed list. With new categories such as Wearables, VR being added every year, it is important for affiliates to align themselves with market trends. This further needs to be mapped with user preferences to ensure user experience does not get compromised. All the more reason for E-commerce affiliates to communicate or broadcast offers of specific category to users interested in specific categories. Web push is the ideal channel for such communication. When it comes to flash sales, creating a sense of urgency and building
₹ 1 sale at Midnight! Be ready! Grab your fav products before stock runs out. Sale starts at 12 midnight.
Shop Now
Share
http://www.shoprighthere.in/
excitement is what any marketers seeks in their communication tool along with being able to establish a real time communication. Web push notifications fits here perfectly as it enables marketers to send real time contextual notifications to users.
4
Redirection Without Driving Traffic On Homesuite Different affiliate programs use different payment terms such as: Pay
It’s the Denim Season!
per sale, pay per click, pay per lead. In PPC and PPL the common thing
Checkout the newest collection of Denims jeans, skirts, jackets and much more.
Denims https://shoppingbag.in/
Other Sale
is that you get paid once the redirected users to the target site. For this, it is always better to redirect users directly to the target site without driving traffic on your homesuite. For this approach, web push notifications are being extensively used by affiliate marketers so as to send out contextual and engaging notifications that contributes towards driving more sales.
“
The Audience builder is an amazing feature, where we can target users according to the users interest, location, gender etc. It helps to increase CTR drastically. Vipin Kumar Yadav CEO and founder, Couponhaat.in
Affiliate marketers get around 10%- 15% CTR. Couponhaat after implementing web push notification saw a 40% increase in conversion rate as compared to social. Web push notifications are the future of affiliate marketing.
