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which will be ready by June next year,” informed Jilesh H Babla, Director, Akqua. Tourism & Destinations Pvt Ltd. The company is assisting the Tanzania Tourist.
Saturday, July 31, 2010, 18:00 Hrs [IST]

Tanzania Tourist Board to develop Golf Tourism To conduct road show in Mumbai for agents in September 2010 By TBM Staff | Mumbai

Tanzania Tourist Board (TTB) is developing Golf Tourism and is planning to create special Golf Tourism packages for all their markets. The packages are aimed at attracting the corporate travelers and increase the product portfolio of the destination to boost MICE  traffic.  “We  have  six  nine-hole golf courses in Arusha and a 18-hole golf course is under development in the city, which  will  be  ready  by  June  next  year,”   informed Jilesh H Babla, Director, Akqua Tourism & Destinations Pvt Ltd. The company is assisting the Tanzania Tourist Board in promoting and marketing Tanzania Tourism Attractions in India since June last year. Babla also stated that we are working on using the private polo ground in Arusha for tourism by organizing  exhibition  matches  and  also  developing  training  sessions  for  enthusiasts.  “We  will  combine a day or two of polo training  with  the  coastal  itineraries,”  stated  Babla.  

Other recent developments include starting of night safaris at Lake Manyara and Tarangire National Parks. Hot air balloon safaris, which are very popular draw at Serengeti National Park, will also be  offered  at  Lake  Manyara  National  Park.  “Along  with  safaris  and   beaches we want to promote Tanzania as an Adventure and Cultural  tourism  destination,”  informed  Babla.  According  to  Babla,   the target in India is FIT and honeymoon segments, as well as the corporate sector for MICE.

“Our  marketing  strategy  for  India  is  more  on  a  B2B  level  and  the   focus  is  on  creating  awareness  and  educating  the  travel  trade,”   stated Babla. He informed that TTB will organize a road show in Mumbai for agents in September 2010 with 10-15 suppliers from Tanzania. A promotional event in the form of a food festival with Tanzanian chefs and dancers is also planned for September and also a FAM trip for agents. A FAM for group of film producers and directors to  showcase  Tanzania  as  a  location  for  film  shoots  is  also  on  the  cards.  “We  are  also   conducting special exclusive workshops for staff of major tour operators. We recently conducted one for Travel Masters India Corporation in Chennai and plan to organize three  such  workshops  in  a  year,”  stated  Babla.