By William F. Arens. Course Requirements. 1. Successfully complete all written
homework assignments for sections one & two. 2. Successfully complete both the
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MKA 2511 INTRO TO ADVERTISING COURSE GUIDE For Text-Based Distance Learning Format
Spring 2008
Contents Course Policies and Requirements Course Grading Reading and Homework Assignments
INSTRUCTOR: MS. MELINDA STEIN (850) 729-5342 NICEVILLE CAMPUS, BUILDING A
[email protected]
COURSE POLICIES AND REQUIREMENTS Course Description This is an introductory course in the field of advertising. Students will learn to discern the real economic, social, and cultural role of advertising.
Students will also learn to comprehend the
strategic function of advertising, evaluate the artistic creativity and technical expertise required in advertising, and discover what people in advertising do, how they do it, and career opportunities.
Textbook Requirement Contemporary Advertising, Tenth Edition By William F. Arens
Course Requirements 1. Successfully complete all written homework assignments for sections one & two. 2. Successfully complete both the midterm and final examination.
Grading The number of points earned for each of the following activities will determine the final course grade.
Activity/Assignment
Maximum Number of Points
Written Homework Assignments for the first section of the course – Lessons 1-9; due at or before the midterm exam Written Homework Assignments for the last section of the course – Lessons 10-17; due at or before the final exam Midterm Exam - Covers lessons 1-9 Final Exam - Covers lessons 10-17 Total Maximum Points
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50 Points – 10% of final grade
50 Points – 10% of final grade 200 Points – 40% of final grade 200 Points - 40% of final grade 500 Points - 100%
At the end of the course, letter grades will be assigned according to the following approximate distribution. (92 – 100 = A, 82 – 91 = B, 72 – 81 = C and so on.)
Total Points Earned
Final Grade
460 – 500
A
410 – 459
B
360 – 409
C
310 – 359
D
309 and below
F
General Course Policies
Failure to complete the midterm exam and the written assignments for section one may result in your being withdrawn from the course.
There are no make-up exams available, however, every effort will be made to accommodate schedule conflicts and emergencies, as exams may be taken at other times and locations than those specified in the Class Schedule Booklet, provided arrangements are made in advance through the instructor and the changes are within a reasonable time frame.
All work must be the original and independent work of the student; cheating or plagiarism of any form may result in a grade of “F” in the course or on a given assignment; students should review the “Student Rights and Responsibilities” section of the current catalog.
An incomplete (“I”) grade will not be awarded unless the student has completed at least one of the three graded activities listed in the “Grading” section above.
Special needs students who may need accommodations for this class should contact the Office of the Coordinator of Students with Special Needs at 729-6079 in Building C-1 on the Niceville Campus.
Please note that cell phones, pagers, and other such electronic devices must be turned off during class time. Communication by electronic device during class is prohibited unless expressly designated as part of the learning activities. Where emergency or employment situations require access to electronic communication services, arrangements may be made in advance with the instructor.
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WRITTEN HOMEWORK ASSIGNMENTS Homework Grading The homework is divided into two sections, each worth up to 50 points or 10% of your grade. It is not necessary to answer all questions correctly to receive the maximum points, but it is necessary to have completed all of the assignments. Homework which contains all of the questions and which demonstrates substantial effort in the responses will receive 50 points. Homework that is partially complete or homework with answers that are less than substantial may receive less than 50 points.
Submitting Homework
Be sure that your full name is on all homework assignments. Homework may be typed or handwritten, provided it is legible; typed homework is strongly preferred. It is not necessary to write out the questions, but you may do so if it helps organize your thoughts. Answers may be in the form of lists, short answer fragments, complete sentences, or paragraphs as appropriate to the question. Do not submit each lesson/chapter separately, save up the assignments and submit them when you have completed the entire section one and then when you have completed all lessons in section two. Homework may be submitted in any of the following ways:
Delivered to Ms. Stein’s office: Office of Instruction, second floor Building “A” on the Niceville Campus Delivered to any other OWC Campus or Center, in an envelope or folder clearly marked “Please forward to Ms. Melinda Stein, Building “A”, Niceville Campus” Mailed via US mail to: Ms. Melinda Stein OWC - Office of Instruction 100 College Boulevard Niceville, FL 32578 Mailed via E-mail to:
[email protected]
Homework submitted by e-mail should be sent as an attachment, preferably using Microsoft WORD. DO NOT use any macros. You may attach each lesson separately or combine as one document for each of the two sections of written assignments. Be sure your full name is on the homework, not just an e-mail address!
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Homework Assignments: Section One Maximum Points Available: 50
Lesson 1
Textbook Chapter Chapter One
2
Chapter Two
3
Chapter Three
4
Chapter Four
5
Chapter Five
6
Chapter Six
7
Chapter Seven
8
Chapter Eight
9
Chapter Nine
Written Homework Assignment Start Reading No Homework for this chapter Review Questions Answer any 5 Continue Reading No Homework for this chapter Review Questions Answer any 5 Review Questions Answer any 5 Continue Reading No Homework for this chapter Review Questions Answer any 5 Review Questions Answer any 5 Study for Midterm Exam No Homework for this chapter
MIDTERM EXAM Friday, March 7, 2008 at 6:00 pm or Saturday, March 8, 2008 at 9:00 am
Niceville Campus – Room E114* (*Unless notified otherwise) Covers Section One Readings and Homework Approximately one week to ten days prior to the midterm exam, you will receive written information via US mail concerning the exam format, study tips, and room assignment for the exam.
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Homework Assignments: Section Two Maximum Points Available: 50 Lesson Textbook Chapter 10 Chapter Ten 11
Chapter Eleven
12
Chapter Twelve
13
Chapter Thirteen
14
Chapter Fourteen
15
Chapter Fifteen
16
Chapter Sixteen
17
Chapter Seventeen
18
Chapter Eighteen
Written Homework Assignment Start Reading No Homework for this chapter Review Questions Answer any 5 Review Questions Answer any 5 Continue Reading No Homework for this chapter Review Questions Answer any 5 Review Questions Answer any 5 Continue Reading No Homework for this chapter Review Questions Answer any 5 Study for Final Exam No homework for this chapter
FINAL EXAM Friday, May 9, 2008 at 6:00 pm or Saturday, May 10, 2008 at 9:00 am
Niceville Campus – Room E114* (*Unless notified otherwise) Covers Section Two Readings and Homework Approximately one week to ten days prior to the final exam, you will receive written information via US mail concerning the exam format, study tips, and room assignment for the exam.
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