(a) Ordered by subscriber action via direct mail, direct mail agents .... GPS BMM
DPOUFOU JODMVEJOH UFYU SFQSFTFOUBUJPO BOE JMMVTUSBUJPO PG.
2014
OUR MISSION Canadian House & Home magazine is Canada’s authority on home and style. We are the go-to resource for fresh design and decorating, elegant entertaining, and home and garden trends. We showcase the best interiors to give readers the inspiration and tools they need to make these looks come alive in their homes. Readers shop our pages for products and solutions to enhance their lives at home, and they trust our expert team to deliver stories packed with smart design ideas. Our unwavering commitment to quality and discerning taste reinforces House & Home as Canada’s definitive decorating magazine.
Lynda Reeves, Publisher
Suzanne Dimma, Editor in Chief
29/10/2013
2014 DEMOGRAPHIC
AGE 12+ 18+ 19+ 18-49 25-54 35-54 Average Age HOUSEHOLD INCOME $60,000+ $75,000+ $100,000+ $125,000+ Average HHI
POPULATION
DEMOGRAPHIC PROFILE
H&H READERS
(%)
(000)
(%)
100% 92% 90% 52% 49% 33% 44
2,261 2,164 2,152 1,270 1,362 1,019 45
100% 96% 95% 56% 60% 45%
INDEX
100 104 106 109 123 136
58% 46% 30% 18% $80,887
1,593 1,339 921 574 $95,921
70% 59% 41% 25%
EDUCATION University/other Non-University Cert+
43%
1,329
59%
136
OCCUPATION White Collar MOPE
31% 21%
987 636
44% 28%
142 136
GENDER Women Men
51% 49%
1,618 643
72% 28%
141 58
HOUSEHOLD CHARACTERISTICS Homeowners Principal Grocery Shopper Married/Live Together Female Head of HH with Kids
76% 65% 57% 14%
1,830 1,697 1,594 604
81% 75% 71% 27%
106 116 123 185
REGION Eastern Canada Western Canada Ontario BC
69% 31% 39% 13%
1,509 752 1,169 332
67% 33% 52% 15%
97 108 133 109
Base: Total Canada 12+ Source: PMB 2013 Fall
122 128 135 145
READERSHIP HIGHLIGHTS (000’S) Total Readers 12+ 2,261 Female Readers 18+ 1,541 Readers per Copy 9.7 Male/Female Ratio 28/72 Base: Total Canada 12+, Source: PMB 2013 Fall
Total Paid Circulation 232,893 Source Alliance for Audited Media, 6 months ending June 2013
31/10/2013
2014
FAST FACTS Canada’s NUMBER ONE Shelter/Lifestyle Publication House & Home Media is dedicated to publishing Canada’s most empowering home design magazine. Canadian House & Home is Canada’s number one shelter/lifestyle magazine and has the highest: Readership Canadian House & Home magazine is ranked as the 7th most widely read magazine in Canada, with over 2.2 million readers every single month. That’s 41% higher than the closest shelter/lifestyle magazine competitor.
Newsstand Sales Excellence Canadian House & Home magazine continues to reign as the number one shelter/lifestyle newsstand choice. Canadian House & Home’s newsstand sales have grown by 59% since 2001.
Advertising Lineage Canadian House & Home received 1,387 ad pages in 2012 — that’s 32% more than the closest shelter/ lifestyle magazine competitor.
Desirable Demographics Canadian House & Home magazine is one of the most cost-effective magazines in Canada. In fact, a single ad in Canadian House & Home reaches 46% more homeowners* than the nearest home and shelter magazine competitor. As well, Canadian House & Home has the lowest CPM ($16.84) for English adults 25-54 in its competitive set**. By comparison, Chatelaine’s CPM A2554 is more than double ... at $39.38.
14 Issues Strong Canadian House & Home magazine’s knowledgeable and hungry readers asked for more decorating, entertaining, renovating and food advice, and we responded. Canadian House & Home distributes almost 3 million copies per year and creates over 28 million advertising impressions every single year.
Source: PMB Fall 2013, AAM Canada, 6-month period ending June 2013, 2001, LNA Canada * Age 18+ **Our magazine competitive set (with English Canada A25-54 CPM) is Canadian Living ($26.62), Chatelaine ($39.38), Reader’s Digest ($18.21) and Style at Home ($18.45)
29/10/2013
2014 High
READERSHIP FACTS Adults 18+ Canadian House & Home Style at Home
2,164,000 1,520,000
H&H higher by…
42%
Age 25-54 Canadian House & Home Style at Home
1,362,000 1,030,000
H&H higher by…
32%
Homeowners
Low
Canadian House & Home Style at Home
1,755,000 1,205,000
H&H higher by…
46%
HHI $75,000+ Canadian House & Home Style at Home
1,278,000 940,000
H&H higher by…
36%
HHI $100,000+ Canadian House & Home Style at Home
H&H higher by…
Source: PMB 2013 Fall
Base: Adults 18+
883,000 649,000
36%
THE ALL NEW Houseandhome.com
Houseandhome.com Houseandhome.com is the premier destination for design and decorating ideas, photos and videos, as well as recipes, menus and easy entertaining ideas. As the online embodiment of Canadian House & Home magazine and House & Home Television, the site regularly features publisher Lynda Reeves and editor Suzanne Dimma, two of the country’s most popular style authorities.
LEADERBOARD 728 x 90px YOUR AD!
OTHER HOUSEANDHOME.COM OFFERINGS INCLUDE: Online television; daily, web-exclusive updates and blogs; contests and promotions; hundreds of inspiring videos and photo galleries; daily food content and a recipe finder; informative eNewsletters; useful tools, social networking links and registered users.
BIGBOX 300 x 250px YOUR AD!
CREATIVE CAMPAIGNS THAT HIT HOME Houseandhome.com is where innovative advertising campaigns and marketing promotions are realized, on time and on budget. We can help promote your products in an expert online editorial environment trusted by millions of Canadians. Talk to your sales representative about: t.JDSPTJUFT t5FMFWJTJPOTQPOTPSTIJQBOEBESPMMT t$POUFTUT t$VTUPN CSBOEFEWJEFPT QIPUPHBMMFSJFT HVJEFT quizzes, menus and recipes t)PNFQBHFBOETFDUJPOEPNJOBUJPO t)PNFQBHFUBLFPWFST t#SBOEFEMBOEJOHQBHFT
INTEGRATION OPPORTUNITIES INCLUDING CUSTOM VIDEO BRANDED ARTICLES CUSTOM CONTEST EXECUTIONS & SOCIAL MEDIA
t1IPUPHBMMFSZBET tF/FXTMFUUFSTUIBUDBOJODMVEFWJEFPMJOLT t#SBOEFECMPHT t4PDJBMNFEJBDBNQBJHOT t4IPQQJOHBOE4PVSDF(VJEF t(FPUBSHFUJOH
07/05/2013
MAGAZINE Publisher’s Statement Six months ended June 30, 2013
Field Served: For consumers interested in home design and decorating, current lifestyle trends, food and entertaining.
Subject to Audit
Published by House & Home Media Frequency: 12 times/year
1.
TOTAL AVERAGE PAID & VERIFIED CIRCULATION Average for the Statement Period
%
Above (Below)
Rate Base
% Above (Below)
Paid & Verified Circulation: (See Par. 6) Subscriptions: Paid Print Digital (Replica) Total Paid Subscriptions Verified Print Total Verified Subscriptions
2.
143,386 10,342 153,728
61.6 4.4 66.0
6,407 6,407
2.8 2.8
Total Paid & Verified Subscriptions Single Copy Sales Print Digital (Replica) Total Single Copy Sales
160,135
68.8
72,114 644 72,758
31.0 0.2 31.2
Total Paid & Verified Circulation
232,893
100.0
None Claimed
PRICES Suggested Retail Prices (1) $5.99 $32.95
Average Single Copy Subscription Average Subscription Price Annualized (12 issue frequency) Average Subscription Price per Copy (1) For the Statement period (2) Represents subscriptions for the 12 months ended December 31, 2012
Net
Average Price (2) Gross (Optional)
$25.90 $2.15
3.
PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA Paid Subscriptions
Issue
Jan. Feb. Mar. Apr. May June
4.
Print
147,009 152,647 149,238 142,656 137,539 131,226
Verified Subscriptions
Digital (Replica)
Total Paid Subscriptions
Print
10,253 10,527 10,378 10,377 10,357 10,163
157,262 163,174 159,616 153,033 147,896 141,389
6,400 6,400 6,400 6,400 6,420 6,420
Total Verified Subscriptions
Total Paid & Verified Subscriptions
6,400 6,400 6,400 6,400 6,420 6,420
163,662 169,574 166,016 159,433 154,316 147,809
Total Single Copy Sales
Digital (Replica)
Print
72,773 63,374 80,304 64,230 83,500 68,500
800 636 708 609 503 610
73,573 64,010 81,012 64,839 84,003 69,110
Total Paid & Verified Circulation Digital (Replica)
Total Paid & Verified Circulation Print
226,182 222,421 235,942 213,286 227,459 206,146
11,053 11,163 11,086 10,986 10,860 10,773
Total Paid & Verified Circulation
237,235 233,584 247,028 224,272 238,319 216,919
AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS Paid Subscriptions
Edition
National Western US
5.
Single Copy Sales
Number of Issues
6 6 6
Print
Digital (Replica)
98,980 44,251 10,497
Verified Subscriptions
Total Paid Subscriptions
6,635 105,615 795 45,046 2,913 13,410
Total Verified Subscriptions
Print
4,768 1,380 252
Single Copy Sales Total Paid & Verified Subscriptions
Print
4,768 110,383 27,556 1,380 46,426 15,798 252 13,662 28,760
Total Total Paid & Paid & Verified Total Total Verified Circulation Paid & Digital Single Copy Circulation Digital Verified (Replica) Sales (Print) (Replica) Circulation
320 324
27,876 131,304 15,798 61,429 29,084 39,509
6,955 138,259 795 62,224 3,237 42,746
TREND ANALYSIS 2008
%
2009
%
2010
%
2011
%
2012
%
67.2 162,199 1.7 5,062 68.9 167,261
65.6 2.1 67.7
Subscriptions: Paid Verified Total Paid & Verified Subscriptions
167,051 4,417 171,468
Single Copy Sales Total Paid & Verified Circulation Year Over Year Percent of Change Avg. Annualized Subscription Price
66,865 28.1 60,270 26.6 70,304 29.3 75,796 31.1 79,851 32.3 238,333 100.0 226,426 100.0 239,860 100.0 243,506 100.0 247,112 100.0 -2.5 -5.0 5.9 1.5 1.5 $26.58 $25.59 $25.43 $26.16 $26.16
70.1 160,156 1.8 6,000 71.9 166,156
70.7 164,056 2.7 5,500 73.4 169,556
Page 2 of 5 • 04-1410-0 Alliance for Audited Media
68.4 163,543 2.3 4,167 70.7 167,710
6.
SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.
Print Average for Period
PAID SUBSCRIPTIONS Individual Subscriptions* Deferred* Sponsored Sales TOTAL PAID SUBSCRIPTIONS
137,796 3,529 2,061 143,386
VERIFIED SUBSCRIPTIONS Public Place (See Par. 6A) TOTAL VERIFIED SUBSCRIPTIONS TOTAL PAID & VERIFIED SUBSCRIPTIONS SINGLE COPY SALES Single Issue Sales TOTAL SINGLE COPY SALES TOTAL PAID & VERIFIED CIRCULATION
Digital (Replica) Average for Period
10,342
10,342
63.6 1.5 0.9 66.0
6,407 6,407 149,793
10,342
6,407 6,407 160,135
2.8 2.8 68.8
72,114 72,114 221,907
644 644 10,986
72,758 72,758 232,893
31.2 31.2 100.0
6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas:
Verified Subscription:
Public Place
6,407
Other
% of Circulation
148,138 3,529 2,061 153,728
*Included in Average Price calculation
Transportation Outlets
Total
Total Public Place Copies
6,407
6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals:
None
Page 3 of 5 • 04-1410-0 Alliance for Audited Media
7.
GEOGRAPHIC DATA for the March 2013 issue Total paid & verified circulation of this issue was 6.1% greater than the total average paid & verified circulation. PAID SUBSCRIPTIONS
PROVINCE
Print
Alberta British Columbia Manitoba New Brunswick Newfoundland/Labrador Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon Territory Canadian Unclassified TOTAL CANADA British Commonwealth United States International Other Unclassified Military or Civilian Personnel Overseas GRAND TOTAL
14,648 18,811 4,729 2,748 922 96 3,905 35 82,001 809 7,446 5,297 92 141,539 7,460 239
149,238
Digital (Replica)
VERIFIED SUBSCRIPTIONS
Total Paid Subscriptions
Total Verified Subscriptions
Print
304 384 55 35 20 1 54 4 1,278 7 186 59
14,952 19,195 4,784 2,783 942 97 3,959 39 83,279 816 7,632 5,356 92 5,220 5,220 7,607 149,146
SINGLE COPY SALES Total Paid & Verified Subscriptions
440 800 100
440 800 100
40
40
120
120
4,068
4,068
540 40
540 40
6,148
6,148
15,392 19,995 4,884 2,783 982 97 4,079 39 87,347 816 8,172 5,396 92 5,220 155,294
9,506 964
136 116
136 116
9,642 1,080
10,378 159,616
6,400
6,400 166,016
2,046 725
Print
Total Paid & Total Verified Single Copy Circulation Sales Print
Digital (Replica)
6,889 7,679 1,500 889 615 29 1,682
6,889 7,679 1,500 889 615 29 1,682
Total Paid & Verified Circulation
347 352
24,647 194 2,664 1,406 89 347 48,630 195,965
304 22,281 384 27,674 55 6,384 35 3,672 20 1,597 1 126 54 5,761 4 39 1,282 111,994 7 1,010 187 10,836 59 6,802 181 5,567 5,567 7,959 203,924
32,026
235 88 33
32,261 88 33
2,281 813 33
80,304
708
81,012 235,942
24,643 194 2,663 1,406 89 48,278
4 1
21,977 27,290 6,329 3,637 1,577 125 5,707 35 110,712 1,003 10,649 6,743 181
Total Paid & Verified Circulation Digital (Replica)
39,622 355
41,903 1,168 33
11,086 247,028
ANALYSIS BY ABCD COUNTY SIZE for the March 2013 issue
County % of Size Canadian Population
A B C D
8.
48 28 14 10
Total Paid & Verified Circulation Print
Total Paid & Verified Circulation Digital (Replica)
Total Paid & Verified Circulation
108,809 59,562 19,102 8,492
5,261 1,884 587 227
114,070 61,446 19,689 8,719
% of Total Circulation
Index (% of Circulation/ % of Population)
55.9 30.1 9.7 4.3
116 108 69 43
ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2013 A. DURATION (a) One to six months (1 to 6 issues) .............................. (b) Seven to eleven months (7 to 11 issues)................... (c) Twelve months (12 issues) ........................................ (d) Thirteen to twenty-four months.................................. (e) Twenty-five months and more ..................................
61 858 38,164 5,926 28
% 0.1 1.9 84.7 13.2 0.1
Total Subscriptions Sold in Period .............................
45,037
100.0
B. USE OF PREMIUMS (a) Ordered without premium .......................................... (b) Ordered with material reprinted from this publication............................................................. (c) Ordered with other premiums .................................... Total Subscriptions Sold in Period .............................
45,037
100.0
Total Subscriptions Sold in Period ............................
None None 45,037
C.CHANNELS (a) Ordered by subscriber action via direct mail, direct mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. (b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. (c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ (d) Subscriptions as part of membership in an organization .......................................................................
100.0
Page 4 of 5 • 04-1410-0 Alliance for Audited Media
% 37,127
82.5
915
2.0
6,995
15.5
None 45,037
100.0
9.
EXPLANATORY (a) Suggested Retail Prices: Subscriptions: Canada, 2 yrs. $54.95; 3 yrs. $87.90. U.S., 1 yr. $32.95; 2 yrs. $54.95; 3 yrs. $87.90. International, 1 yr. $72.95; 2 yrs. $134.95; 3 yrs. $207.90.
(b) Average non-analyzed non-paid circulation for the 6 month period: 6,627 copies per issue. (c) Post expiration copies: Average number of copies served on subscriptions not more than three months after expiration was 8,406 or 3.6% of average paid subscription circulation.
(e) Deferred Subscriptions: The average of 3,529 copies per issue, shown in Par. 6 and included in Par. 1, represents copies served from returns a month or more after the on-sale date. (f) Sponsored Subscription Sales: The average of 2,061 copies per issue, shown in Par. 6 and included in Par. 1, represents copies purchased by various business concerns in quantities of 11 or more.
(d) DESCRIPTION OF DIGITAL (Replica) - The Digital Edition is an exact replica of the print product in format and advertising content. The Digital Edition is available at digital.zinio.com and on iPad.
10. VARIANCE Latest released Audit Report for 12 months ended June 30, 2012; Variation from Publisher’s Statements Audit Period Ended 06-30-12 06-30-11 06-30-10 06-30-09 06-30-08
Rate Base (Paid & Verified) None Claimed None Claimed None Claimed None Claimed None Claimed
Audit Report (Paid & Verified)
Publisher’s Statements (Paid & Verified)
245,367 244,387 228,528 228,487 240,609
245,367 244,387 230,501 230,812 242,842
Difference (Paid & Verified)
-1,973 -2,325 -2,233
Percentage of Difference (Paid & Verified)
-0.9 -1.0 -0.9
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for Audited Media’s Bylaws and Rules. Parent Company: House & Home Media CANADIAN HOUSE & HOME, published by House & Home Media • 511 King St. West, Ste. 120 • Toronto, ON M5V 2Z4 ALEXANDRA COOPER LYNDA REEVES VP of Circulation & Strategic Planning Owner/Publisher P: 416.593.0204 • F: 416.591.1630 • URL: www.canadianhouseandhome.com
Date Signed: July 31, 2013 Established: 1982
Page 5 of 5 • 04-1410-0 Alliance for Audited Media Copyright © 2013
All rights reserved.
AAM Member since: 1990
04-1410-0
Analyzed Issue Date Analyzed Issue Text (for double month issue date) Average Single Copy Price Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price
03/01/13 5.99 32.95 32.95 72.95
CONDITIONS & POLICIES CONDITIONS COPY APPROVAL: All advertisements must be acceptable in content and design and are at the publisher’s sole discretion. CANCELLATIONS: "EWFSUJTJOHJTOPODBODFMBCMFBGUFSUIF4QBDF$MPTJOH Deadline. Covers are non-cancelable. DISCOUNTS: "HFODZ$PNNJTTJPOXJMMCFBMMPXFEUPSFDPHOJ[FE BHFODJFT FYDFQUXIFSFOPUFEOFUSBUFT 0WFSEVFBDDPVOUTBSFTVCKFDU to interest charges. PREMIUM CHARGES:3BUFTRVPUFEBSFGPSCMBDLBOEGPVSDPMPVSQSPDFTT JOLT4QFDJBMJOLTUPCFRVPUFEPOSFRVFTU5IFSFJTOPQSFNJVNGPSCMFFE JOTFSUJPOT*OTFSUTBOEDPVQPOT3BUFTUPCFRVPUFEPOSFRVFTU PRODUCTION CHARGES: &YQFOTFTJODVSSFEBTBSFTVMUPGUIFDMJFOUT requested changes or client’s failure to conform to the Mechanical 4QFDJmDBUJPOTXJMMCFDIBSHFECBDLUPUIFDMJFOU LATE MATERIAL: -BUFNBUFSJBMXJMMCFTVCKFDUUPBQFOBMUZ unless the publisher has been previously notified and agreed to BOFYUFOTJPO POSITIONING:5IFWFSUJDBMOBUVSFPGUIFQVCMJDBUJPOSFTVMUTJOWFSUJDBM advertising by many companies within the same industry. Placement near DPNQFUJUJWFBEWFSUJTFSTJTUIFSFGPSFUPCFFYQFDUFE"EWFSUJTFSTSFRVJSJOH BHVBSBOUFFEQPTJUJPOQBZBQSFNJVN
REGIONAL advertisements must be identified on Contract or Insertion 0SEFSTPSBEWFSUJTJOHNBZSVOOBUJPOBMBUUIFOBUJPOBMSBUF THE RATES, TERMS AND CONDITIONS on this card apply to all "EWFSUJTJOH$POUSBDUTPS*OTFSUJPO0SEFSTSFDFJWFECZUIF1VCMJTIFS PUBLISHER reserves the right to increase advertising rates or change issue EBUFTGPSBOZJTTVFVQPOEBZTOPUJDFJOXSJUJOHCFGPSFUIF4QBDF0SEFS DMPTJOHEBUFPGUIFJTTVF"MM$POUSBDUTBOE*OTFSUJPO0SEFSTBSFTVCKFDUUP this reservation. ADVERTISERS AND ADVERTISING AGENCIES assume liability GPSBMMDPOUFOU JODMVEJOHUFYU SFQSFTFOUBUJPOBOEJMMVTUSBUJPO PG advertisements printed and all responsibility for any claims arising therefrom against the Publisher. ANY claim rendered by the agency against this magazine for rebates on charges made under a Contract, for any reason, must be filed with UIFNBHB[JOFJOXSJUJOHXJUIJOTJYUZ EBZTGPMMPXJOHUIFFYQJSBUJPO of the contract. THE WORD “ADVERTISEMENT” will be placed above copy which in the opinion of the Publisher resembles editorial matter. THE LIABILITY of the Publisher for any errors for which it may be held MFHBMMZSFTQPOTJCMFXJMMOPUFYDFFEUIFDPTUPGUIFTQBDF THE PUBLISHER specifically assumes no liability for errors in the key numbers or type set by the Publisher. THE PUBLISHERTIBMMOPUCFTVCKFDUUPBOZMJBCJMJUZXIBUFWFSGPS failure to publish or circulate all or any part of any issue or issues or any advertisement, in whole or in part, for any cause. THE PUBLISHER is not bound by conditions printed in Contracts or *OTFSUJPO0SEFSTXIFOUIFZDPOnJDUXJUIQPMJDJFTDPWFSFECZUIJTSBUFDBSE All film, artwork, etc. will be destroyed by the Publisher if not demanded XJUIJOUIFPOF ZFBSBGUFSMBTUVTFE
GENERAL POLICIES
511 king street west suite 120 toronto on m5v 2z4 telephone: 416-593-0204 | fax no.: 416-591-1630 25/01/2011
