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JURNAL KESEHATAN SURYA MEDIKA YOGYAKARTA
SIKAP MAHASISWA DALAM PEMANFAATAN PROGRAM PEMERIKSAAN DAN PEMELIHARAAN KESEHATAN MAHASISWA (PPKM) BALAI PENGOBATAN SEWU HUSADA BHAKTI PRIMA YOGYAKARTA
Dwi Suharyanta
ABSTRACT
Background: The utility level of student healthcare program at Husada Bhakti medical clinic Yogyakarta is not yet optimum.The researcher is aimed at knowing and understanding the consumer’s attitude would be useful for making marketing strategy especially to change and strengthen the consumer’s attittude to use the exiting health service optimally. Method: The research uses survey method with cross-sectional research setting. The survey involves 270 students.The data is analyzed using descriptive analysis, multiple correlation, multiple regression, and Chi Square. Result: The result of the correlation shows that the relationship between cognitive aspect and the utility level of the program is significant with coefficient correlation 0,379 ; P
