Hungary

Tourism in Hungary

2010

www.hungary.com

With Preliminary Data

Tourism in Hungary

2010

International Tourist Arrivals in the World (million, 2010/2009)

Europe (471.5; +3.2%) Africa (48.7; +6.4%) Americas (151.2; +7.7%) Asia and the Pacific (203.8; +12.6%) Middle East (60.0; +13.9%)

Source: UNWTO (2010) Facts & Figures about Hungary 93,030 km2

Territory Population

10,014,324 persons (1 January 2010)

Population density

107.6 persons/km2

Capital

Budapest

Capital's population

1,721,556 persons (1 January 2010)

Neighbouring countries

Austria, Slovakia, Ukraine, Romania, Serbia, Croatia, Slovenia

Form of government

Republic

Official language

Hungarian

Religion

51.9% Roman Catholic, 15.9% Calvinist, 3.0% Lutheran, 2.6% Greek Catholic, 1.0% other Christian, 11.1% other denomination, 14.5% unaffiliated

Holidays

1 January, 15 March, Easter Monday, Whit Monday, 1 May, 20 August, 23 October, 1 November, 25-26 December

Time zone

GMT + 1 hour

Currency

Forint (HUF), 1 EUR = 275.41 HUF

GDP 2009

129,017 million USD (26,095 billion HUF)

GDP 2009/2008

93.7%

GDP per capita 2009

12,873 USD (2,604 thousand HUF)

Internet penetration

61.8%

International airports

Budapest, Debrecen, Sármellék

National air carrier

Malév Hungarian Airlines

Membership in international tourism organizations

World Tourism Organization (UNWTO), European Travel Commission (ETC) Source: CIA Factbook, Internet World Stats, HCSO

GDP

The Economic Impact of Tourism in Hungary* 2005 2007 billion HUF % billion HUF 990 5.4 1,322

Employment *Direct impact of tourism.

000s 303

% 7.9

000s 323

% 5.9 % 8.4

Source: HCSO preliminary data

Cover: The Royal Palace of Gödöllő. Sissi’s palace is the home of the highest level meetings and conferences during the Hungarian Presidency of the Council of the European Union.

Tourism in Hungary

2010

Summary Data 1

Main Data on Hungarian Tourism 2009 2010 Visitors at Frontiers* 32,017

Incoming (000s)

2010/2009

31,131

-2.8%

13,189 12,465 -5.5% Outgoing (000s) Arrivals and Guest Nights at Commercial Accommodation Domestic Arrivals (000s)

3,923

3,918

-0.5%

Guest nights (000s)

9,490

9,672

+1.6%

2.4

2.5

+2.1%

Arrivals (000s)

3,228

3,386

+4.8%

Guest nights (000s)

9,220

9,358

+1.4%

2.9

2.8

-3.3%

Average length of stay (nights) International

Average length of stay (nights) Total Arrivals (000s) Guest nights (000s) Average length of stay (nights)

7,151

7,304

+1.9%

18,710

19,031

+1.5%

2.6

-0.4%

2.6 from which: in Hotels

Domestic Arrivals (000s)

2,450

2,561

+4.4%

Guest nights (000s)

5,827

6,176

+5.9%

2.4

2.4

+1.4%

Arrivals (000s)

2,728

2,961

+8.4%

Guest nights (000s)

7,276

7,728

+6.1%

2.7

2.6

-2.1%

5,179

5,522

+6.5%

13,103

13,904

+6.0%

Average length of stay (nights) International

Average length of stay (nights) Total Arrivals (000s) Guest nights (000s)

Average length of stay (nights) 2.5 2.5 Commercial Accommodation Gross Revenues

-0.5%

Domestic accomm. fee (million HUF)

51,671

48,927

-5.5%

International accomm. fee (million HUF)

77,414

78,573

+1.5%

Food & beverage and other revenue (million HUF)

95,768

106,784

+11.5%

224,853 Social Tourism

234,284

+4.0%

48,146

46,171

-4.1%

2,000

1,600

-20.0%

25,401

28,921

+13.9%

+0.3%

Total (million HUF) Holiday vouchers (million HUF) Number of voucher holders (000s) Commercial accommodation revenues (million HUF)

Balance of Tourism* Receipts (million EUR)

3,162

3,170

Expenditure (million EUR)

2,060

1,738

-15.6%

Balance (million EUR)

1,102

1,432

+29.9%

*January–September.

Sources: HCSO preliminary data, CBH, HNRF

Tourism in Hungary

2010

Summary Data 2

Guest Nights by Type of Accommodation 2009 Hotels

2010

2010 (share)

2010/2009

13,103,189

13,903,889

73.1%

+6.0%

5 star hotels

1,442,077

1,551,559

8.2%

+7.6%

4 star hotels

5,541,617

6,438,940

33.8%

+16.2%

3 star hotels

5,229,994

5,087,460

26.7%

-2.9%

2 star hotels

743,801

712,662

3.7%

-4.5%

1 star hotels

145,700

103,474

0.5%

-29.1%

Spa hotels

2,452,702

2,570,674

13.5%

+4.8%

Wellness hotels

1,672,514

2,211,710

11.6%

+32.2%

1,871,622

1,713,476

9.0%

-9.0%

588,142

601,252

3.2%

+1.3%

Guesthouses Tourist hostels Youth hostels

605,298

531,399

2.8%

-12.8%

Bungalows

914,945

955,551

5.0%

+3.9%

Camping sites Total

1,626,550

1,325,167

7.0%

-18.7%

18,709,746

19,030,734

100.0%

+1.5%

Source: HCSO preliminary data Arrivals and Guest Nights by Tourist Region (2010; 2010/2009) Northern Hungary A = 7.9%; -2.4% N = 7.0%; -1.1%

Budapest and the Central Danube Region A = 39.4%; +5.7% N = 34.6%; +4.0%

Western Transdanubia A = 12.6%; +7.5% N = 13.3%; +12.0%

Northern Great Plain A = 7.6%; -1.7% N = 8.6%; +1.1%

Central Transdanubia A = 4.5%; +3.6% N = 4.3%; +5.8%

Lake Tisza A = 1.1%; -18.0% N = 1.3%; -10.1%

Lake Balaton A = 16.1%; -3.9% N = 21.1%; -6.0% Southern Transdanubia A = 4.8%; +4.0% N = 4.4%; +0.6%

Southern Great Plain A = 5.8%; -4.6% N = 5.6%; -1.0%


A = Arrivals, N = Guest nights.

Share of Domestic and International Guest Nights by Tourist Regions (%, at Commercial Accommodation) Lake Balaton Budapest and the Central Danube Region Southern Great Plain Southern Transdanubia Northern Great Plain Northern Hungary Central Transdanubia Domestic International

Western Transdanubia Lake Tisza 0%

20%

40%

Country average: domestic: 50,8%, international: 49,2%.

60%

80%

100%


Tourism in Hungary

2010

Summary Data 3

Monthly Breakdown of Guest Nights at Commercial Accommodation 20% Total Domestic International

18% 16% 14% 12% 10% 8% 6% 4% 2% 0%

I.

II.

III.

IV.

V.

VI.

VII.

VIII.

IX.

X.

XI.

XII.

Source: HCSO preliminary data Arrivals and Guest Nights by Tourist Region Domestic

International

Total

Guest Nights

Guest Nights

Guest Nights

Lake Balaton

2,482,346

1,537,566

4,019,912

Budapest and the Central Danube Region

1,339,704

5,247,654

6,587,358 1,056,326

Southern Great Plain

827,567

228,759

Southern Transdanubia

619,526

209,044

828,570

Northern Great Plain

1,121,866

508,417

1,630,283

Northern Hungary

1,120,192

206,789

1,326,981

568,739

242,806

811,545

1,415,751

1,113,868

2,529,619

Central Transdanubia Western Transdanubia Lake Tisza Total

176,670

63,470

240,140

9,672,361

9,358,373

19,030,734

Source: HCSO preliminary data Most Visited Hungarian Cities* Domestic

1.

Budapest (808)

2. 3.

International

Total

Budapest (5,046)

Budapest (5,854)

Hajdúszoboszló (533)

Hévíz (599)

Hévíz (932)

Sopron (367)

Bük (365)


4.

Hévíz (333)


Bük (666)

5.

Zalakaros (319)

Balatonfüred (212)

Siófok (480)

6.

Siófok (307)

Sárvár (205)

Balatonfüred (457)

7.

Bük (300)

Siófok (173)

Sopron (451)

8.

Balatonfüred (245)

Győr (133)

Zalakaros (414)

9.

Eger (210)

Debrecen (105)

Sárvár (386)

10.

Gyula (197)

Zalakaros (94)

Debrecen (301)

* () Number of guest nights at commercial accommodation (000s). Source: HCSO preliminary data

Tourism in Hungary

2010

Domestic Tourism

Domestic Guest Nights by Type of Accommodation 2009

2010

2010 (share)

2010/2009

5,827,341

6,176,332

63.9%

+5.9%

5 star hotels

214,374

210,534

2.2%

-1.8%

4 star hotels

2,280,026

2,630,740

27.2%

+15.4%

3 star hotels

2,738,151

2,730,006

28.2%

-0.5%

2 star hotels

500,413

530,219

5.5%

+5.6%

Hotels

1 star hotels

94,377

69,979

0.7%

-26.0%

Spa hotels

1,178,998

1,275,261

13.2%

+8.2%

Wellness hotels

1,243,245

1,598,205

16.5%

+28.6%

1,374,141

1,258,433

13.0%

-9.1%

531,353

557,136

5.8%

+4.3%

Guesthouses Tourist hostels Youth hostels

503,732

445,182

4.6%

-12.3%

Bungalows

735,310

791,711

8.2%

+7.1%

Camping sites Total

517,721

443,567

4.6%

-14.5%

9,489,598

9,672,361

100.0%

+1.6%

Source: HCSO preliminary data Domestic Guest Nights and Accommodation Fee by Tourist Region (20010; 2010/2009) Western Transdanubia N = 14.6%; +13.3% AccFee = 15.1%; -2.0%

Budapest and the Central Danube Region N = 13.9%; +0.6% AccFee = 17.5%; -8.0%

Northern Hungary N = 11.6%; +0.9% AccFee = 12.2%; +2.7% Northern Great Plain N = 11.6%; +2.3% AccFee = 9.9%; -4.8%

Central Transdanubia N = 5.9%; +13.5% AccFee = 6.7%; +12.0% Lake Balaton N = 25.7%; -4.9% AccFee = 23.7%; -14.8% Southern Transdanubia N = 6.4%; +2.9% AccFee = 6.7%; +5.1%

N = Guest nights, AccFee = Accommodation Fee.

Lake Tisza N = 1.8%; -10.3% AccFee = 1.4%; -17.5% Southern Great Plain N = 8.6%; +0.8% AccFee = 6.9%; -6.4%


Motivation of Domestic Travellers (1-3 Nights; 4+ Nights) 4+ Nights 1-3 Nights

Holiday (30.0%; 61.5%) City break (1.2%; 0.8%) VFR (53.0%; 24.2%) School excursion; camp (0.5%; 1.8%) Health/wellness tourism (1.7%; 1.7%) Business trip (1.5%; 0.6%) Events (1.1%; 0.5%) Other tourist motivation (0.7%; 0.5%) Non-tourist motivation (10.2%; 8.4%)

Source: HCSO (2009)

Tourism in Hungary

2010

Incoming Tourism 1

International Guest Nights by Type of Accommodation 2009 Hotels

2010

2010 (share)

2010/2009

7,275,848

7,727,557

82.6%

+6.1%

5 star hotels

1,227,703

1,341,025

14.3%

+9.2%

4 star hotels

3,261,591

3,808,200

40.7%

+16.8%

3 star hotels

2,491,843

2,357,454

25.2%

-5.6%

2 star hotels

243,388

182,443

1.9%

-25.2%

1 star hotels Spa hotels

51,323

33,495

0.4%

-34.8%

1,273,704

1,295,413

13.8%

+1.7% +42.9%

429,269

613,505

6.6%

Guesthouses

Wellness hotels

497,481

455,043

4.9%

-8.7%

Tourist hostels

56,789

44,116

0.5%

-25.7% -15.4%

Youth hostels

101,566

86,217

0.9%

Bungalows

179,635

163,840

1.8%

-9.3%

Camping sites

1,108,829

881,600

9.4%

-20.6%

Total

9,220,148

9,358,373

100.0%

+1.4%

Source: HCSO preliminary data International Guest Nights and Accommodation Fee by Tourist Region (2009; 2009/2008) Western Transdanubia N = 11.9%; +10.4% AccFee = 8.2%; +13.4%

Budapest and the Central Danube Region N = 56.1%; +4.8% AccFee = 70.7%; +1.4%

Northern Hungary N = 2.2%; -10.7% AccFee = 1.7%; +1.1% Northern Great Plain N = 5.4%; -1.5% AccFee = 3.2%; +6.5%

Central Transdanubia N = 2.6%; -8.6% AccFee = 2.2%; -2.9%

Lake Tisza N = 0.7%; -9.7% AccFee = 0.3%; -4.2%

Lake Balaton N = 16.4%; -7.8% AccFee = 10.1%; -6.9% Southern Transdanubia N = 2.2%; -5.5% AccFee = 1.7%; +12.8%

N = Guest nights, AccFee = Accommodation Fee.

Southern Great Plain N = 2.4%; -7.0% AccFee = 1.9%; -3.8%


Motivation of International Travellers (1-3 Nights; 4+ Nights) 4+ Nights

Transfer (8.9%; 0%)

1-3 Nights

Holiday (10.8%; 33.6%) City break (14.3%; 10.9%) VFR (25.9%; 24.3%) Health/wellness tourism (3.6%; 15.5%) MICE (19.6%; 6.7%) Events (4.4%; 2.5%) Shopping (0.9%; 0.1%) Other tourist motivation (2.2%; 0.9%) Non-tourist motivation (9.4%; 5.5%)

Source: HCSO (2009)

Tourism in Hungary

2010

Incoming Tourism 2

Arrivals and Guest Nights at Commercial Accommodation Arrivals 2010

Guest Nights

2010/2009

2010

2010/2009

Austria

268,182

+3.4%

742,170

Belgium

48,829

+4.8%

145,224

+0.6%

145,983

+7.5%

428,609

+10.6%

Croatia

30,215

+9.0%

54,699

-12.0%

Denmark

37,745

-3.2%

155,043

-8.6%

Estonia

4,509

+13.1%

10,243

+12.0%

Finland

37,698

-12.0%

114,339

-10.2%

France

134,450

-3.0%

341,715

-4.0%

Germany

514,637

-1.4%

2,039,737

-5.6%

34,277

-4.6%

88,179

-6.3%

the Czech Republic

Greece Ireland Italy

+1.0%

17,234

-10.4%

49,288

-13.9%

178,206

+2.9%

479,631

+3.3%

Latvia

3,750

-9.6%

8,190

-20.5%

Lithuania

6,940

+9.4%

13,238

+7.6% -10.8%

Luxembourg

2,772

-7.9%

6,674

the Netherlands

84,439

-3.2%

295,494

-9.3%

Norway

30,124

-8.8%

100,381

-7.5%

Poland

151,804

0.0%

383,348

-2.6%

Portugal

13,543

+3.7%

34,441

+0.6%

Romania

204,844

+0.2%

363,110

-1.9%

Russia

99,705

+20.0%

353,497

+26.7%

Serbia

44,616

+50.0%

87,459

+46.1%

Slovakia

84,203

+1.6%

184,020

+0.5%

Slovenia

22,936

+8.5%

48,217

+19.3%

Spain

106,938

-5.9%

273,442

-5.8%

Sweden

56,965

-2.4%

165,188

-2.8%

Switzerland

52,956

+1.4%

163,965

-2.1%

Turkey

34,099

+54.9%

76,518

+50.9% +15.7%

Ukraine

93,752

+29.5%

164,427

204,386

+5.5%

495,682

-1.2%

Europe

2,856,635

+2.9%

8,093,231

-0.5%

from which: EU-26

2,395,774

+0.5%

6,922,546

-2.5%

280,144

+18.3%

616,657

+18.6%

United Kingdom

Asia from which: China

44,852

+16.2%

79,958

+11.9%

Israel

50,324

+18.7%

163,903

+19.7%

Japan

76,402

+7.4%

148,128

+4.9%

Republic of Korea

32,216

+37.2%

49,366

+43.8%

Africa America from which: Canada USA Australia and the Pacific Total

10,058

+1.3%

32,484

+9.2%

215,978

+15.4%

557,056

+12.1%

21,502

+16.8%

62,948

+20.1%

163,711

+16.7%

415,010

+12.6%

22,994

+11.2%

58,945

+15.7%

3,385,809

+4.8%

9,358,373

+1.4%


Tourism in Hungary

2010

Incoming Tourism 3

Arrivals and Guest Nights at Hotels Arrivals 2010

Guest Nights

2010/2009

2010

2010/2009

Austria

223,656

+5.5%

583,417

+4.2%

Belgium

41,851

+12.8%

113,610

+11.0%

27,892

+12.7%

48,821

-5.7%

117,509

+11.0%

339,114

+15.6%

Croatia the Czech Republic Denmark

27,232

+3.6%

86,617

+3.2%

Estonia

3,752

+21.2%

8,714

+20.3%

Finland

33,609

-11.3%

101,589

-9.6%

France

120,025

+0.8%

304,271

+2.5%

Germany

423,120

+2.8%

1,482,247

-1.6%

33,388

-3.8%

85,010

-5.6%

Greece Ireland Italy

16,188

-7.1%

45,441

-10.8%

163,232

+5.5%

440,075

+6.4%

Latvia

3,262

+0.5%

7,135

-9.3%

Lithuania

5,156

+13.7%

10,133

+11.5%

Luxembourg the Netherlands

2,596

-7.8%

5,854

-12.9%

61,529

+12.4%

161,004

+9.5%

Norway

28,074

-7.7%

93,486

-6.9%

Poland

103,553

+10.6%

235,624

+10.1%

Portugal

12,850

+6.2%

32,505

+4.0%

Romania

168,362

+0.9%

285,933

+2.3%

Russia

95,904

+20.5%

338,871

+27.5%

Serbia

40,459

+51.2%

78,096

+45.4%

Slovakia

58,970

+10.2%

127,462

+13.6%

Slovenia

19,894

+14.4%

41,809

+28.7% -5.3%

Spain

103,390

-5.3%

263,728

Sweden

52,252

+0.5%

150,132

-0.3%

Switzerland

47,317

+4.6%

143,698

+0.9%

Turkey

32,816

+57.8%

72,526

+51.4%

Ukraine

87,830

+31.0%

152,486

+17.3%

193,899

+8.5%

466,485

+1.6%

Europe

2,448,276

+6.6%

6,514,111

+4.4%

from which: EU-26

2,017,447

+4.3%

5,430,756

+2.6%

274,753

+19.0%

599,075

+19.4%

United Kingdom

Asia from which: China

43,800

+16.3%

76,173

+11.6%

Israel

49,476

+19.6%

161,348

+20.3%

Japan

74,914

+8.1%

142,659

+5.5%

Republic of Korea

31,466

+37.8%

47,682

+45.4%

Africa America from which: Canada USA Australia and the Pacific Total

9,446

+5.9%

30,885

+18.8%

208,090

+17.4%

530,606

+13.0%

19,931

+18.8%

58,330

+20.7%

159,223

+18.0%

397,696

+13.1%

20,228

+15.6%

52,880

+20.9%

2,960,793

+8.4%

7,727,557

+6.1%


Tourism in Hungary

2010

Commercial Accommodation

Commercial Accommodation Capacity 2010/2009 (beds)

Units

Rooms

Beds

878

52,620

119,561

+3.5%

5 star hotels

24

4,710

9,553

+0.3%

4 star hotels

219

20,592

45,559

+13.6%

3 star hotels

461

21,936

50,987

-0.9%

2 star hotels

138

4,011

10,160

-9.4%

1 star hotels

34

1,313

3,180

-3.2%

Spa hotels

62

7,211

14,953

+5.0% +34.3%

Hotels

Wellness hotels Guesthouses

107

7,384

17,749

1,067

13,785

35,353

-4.0%

201

5,913

22,893

+6.9%

Tourist hostels Youth hostels

114

4,213

15,740

-12.9%

Bungalows

326

7,062

20,971

+6.0%

Camping sites Total

227

29,792

74,664

-3.9%

2,813

113,385

289,182

-0.1%

Source: HCSO preliminary data (31 July 2010) Commercial Accommodation Gross Revenues Accommodation

Food & Beverage

Other (incl. Breakfast)

111,322

44,934

48,410

204,666

5 star hotels

29,940

11,808

9,240

50,989

4 star hotels

52,101

21,365

25,957

99,423

3 star hotels

26,159

10,425

12,369

48,953

2 star hotels

2,620

1,243

781

4,645

1 star hotels

359

29

41

429

Spa hotels

19,300

9,171

11,485

39,958

Wellness hotels

Total

million HUF Hotels

16,122

8,860

10,176

35,158

Guesthouses

8,423

9,847

1,282

19,553

Tourist hostels

1,184

240

80

1,504

Youth hostels

1,227

150

263

1,640

Bungalows

2,792

688

634

4,114

Camping sites Total

2,551

78

177

2,806

127,499

55,938

50,846

234,284

Source: HCSO preliminary data Commercial Accommodation Occupancy Rates 44.8%

Hotels Guesthouses

22.2%

Tourist hostels

17.7%

Youth Hostels

23.7%

Bungalows

24.9%

Average: 37.8%

10.6%

Camping sites* 0%

* Occupancy rate of tent places.

10%

20%

30%

40%

50%

60%


Tourism in Hungary

2010

Main Products 1

Budapest Commercial Accommodation

Hotels

2010

2010/2009

2010

2010/2009

Arrivals (000s)

379

+1.1%

323

Guest nights (000s)

808

+3.6%

647

+6.2%

Average length of stay (nights)

2.1

+2.5%

2.0

+0.8%

Arrivals (000s)

2,117

+7.3%

2,048

+9.5%

Guest nights (000s)

5,046

+4.8%

4,867

+7.9%

2.4

-2.4%

2.4

-1.5%

Arrivals (000s)

2,496

+6.3%

2,371

+8.9%

Guest nights (000s)

5,854

+4.6%

5,514

+7.7%

2.3

-1.6%

2.3

-1.1%

Domestic +5.4%

International

Average length of stay (nights) Total


Source: HCSO preliminary data 14.7% of commercial accommodation bedplaces are located in Budapest. The capital receives 34.2% of the arrivals and 30.8% of the guest nights at commercial accommodation. Regarding domestic tourism, this means a share of 9.7% of the arrivals, and a share of 8.4% of the guest nights. The international importance of the capital is highlighted by the fact that Budapest has a share of 62.5% of international arrivals, and a share of 53.9% of international guest nights. Due to the popularity of city breaks and business trips, the average length of stay is below the country average.

Lake Balaton Commercial Accommodation 2010

2010/2009

Hotels 2010

2010/2009 -2.7%

Domestic Arrivals (000s) Guest nights (000s) Average length of stay (nights)

869

-3.0%

601

2,482

-4.9%

1,669

-3.1%

2.9

-2.0%

2.8

-0.5% -2.0%

International Arrivals (000s)

308

-6.2%

219

1,538

-7.8%

1,053

-4.6%

5.0

-1.7%

4.8

-2.7%

Arrivals (000s)

1,178

-3.9%

820

-2.5%

Guest nights (000s)

4,020

-6.0%

2,722

-3.7%

3.4

-2.3%

3.3

-1.3%

Guest nights (000s) Average length of stay (nights) Total


Source: HCSO preliminary data 25.4% of commercial accommodation bedplaces are located in Lake Balaton tourist region. 16.1% of all the guests spend 21.1% of the guest nights at the lake. Regarding domestic tourism, this means a share of 22.2% of the arrivals, and a share of 25.7% of the guest nights. Lake Balaton is also popular among international visitors: the lake and its surroundings have a share of 9.1% of international arrivals, and a share of 16.4% of international guest nights. Thanks to the popularity of waterbased tourism, the average length of stay is above the country average.

Tourism in Hungary

2010

Main Products 2

Health Tourism Spa hotels 2010

Wellness hotels

2010/2009

2010

2010/2009

Domestic Arrivals (000s) Guest nights (000s) Average length of stay (nights)

445

+12.1%

710

+26.8%

1,275

+8.2%

1,598

+28.6%

2.9

-3.5%

2.3

+1.4%

International Arrivals (000s) Guest nights (000s) Average length of stay (nights)

305

+7.0%

207

+34.4%

1,295

+1.7%

614

+42.9%

4.2

-5.0%

3.0

+6.3%

Total Arrivals (000s) Guest nights (000s) Average length of stay (nights)

751

+10.0%

917

+28.4%

2,571

+4.8%

2,212

+32.2%

3.4

-4.7%

2.4

+3.0%

Source: HCSO preliminary data Spa and wellness hotels have a share of 11.3% of bedplaces offered by the commercial accommodation establishments. 22.8% of the guests arrive at these facilities which means a share of 25.1% of guest nights. 29.5% of domestic arrivals and 29.7% of guest nights are registered in the spa and wellness hotels. Health tourism is an important motivation also for international travellers: spa and wellness hotels receive 15.1% of arrivals and 20.4% of guest nights. Meanwhile in spa hotels, the share of domestic guest nights is about 50%, in wellness hotels 72,3% of the guest nights is generated by domestic travellers. The average length of stay is above the commercial accommodation average. MICE Tourism – International Conferences 2009

2010

2010/2009

Number of international conferences

356

537

+50.8%

Domestic participants at conferences

17,143

23,747

+38.5%

International participants at conferences

64,880

101,897

+57.1%

230

234

+1.7%

Average number of participating nations

12

12

0.0%

Average length of stay (days)

3.3

4.0

+12.1%

Average number of participants

Number of fairs & exhibitions Number of other events

90

73

-18.9%

15,758

16,553

+5.0%

Source: HNTO - Hungarian Convention Bureau Geographical breakdown of conferences: 71.0% Budapest, 29.0% countryside. Venues: Budapest, Pécs, Sopron, Debrecen, Eger, Szeged. The most important themes: medical science, economics, other sciences, information technology. Nationality of meeting planners: 52.5% Hungarian, 10.3% British, 7.8% German. Participating nations (percentage of conferences): 73.5% Hungarian, 69.2% German, 62.3% British, 53.3% French, 48.6% Italian, 43.6% from the USA, 40.5% Spanish, 39.6% Czech.

Tourism in Hungary

2010

Travelling Habits of the Hungarian Population 1

Main Data on Travelling Habits Share of travellers taking a day trip Share of travellers taking an overnight trip from which: only domestic only abroad domestic and abroad Main domestic destinations Average length of domestic overnight trips Cost of domestic overnight trips/person/day Destinations of main domestic holiday Average length of main domestic holiday Cost of main domestic holiday/person/day

2006 72%

2010 68%

61%

61%

62% 19% 19% Lake Balaton, BCDR, Southern Transdanubia

62% 14% 24% Lake Balaton, BCDR, Northern Hungary

4.8 nights

3.4 nights

3,829 HUF

5,084 HUF

Lake Balaton, Northern Great Plain, BCDR

Lake Balaton, Northern Great Plain, BCDR

6.4 nights

5.5 nights

4,215 HUF

5,468 HUF

BCDR = Budapest and the Central Danube Region.

Source: HNTO

Breakdown of Travellers by Destination Day trip

2006 2010

Overnight trip

2006 2010 0%

20%

40%

Domestic

60%

Abroad

80%

100%

Domestic & Abroad

Source: HNTO Domestic Trips by Tourist Region Western Transdanubia Day Trip = 16.0% Overnight Trip = 5.4% Central Transdanubia Day Trip = 22.0% Overnight Trip = 9.6% Lake Balaton Day Trip = 7.3% Overnight Trip = 22.3% Southern Transdanubia Day Trip = 13.2% Overnight Trip = 10.0%

Budapest and the Central Danube Region Day Trip = 12.2% Overnight Trip = 19.0%

Northern Hungary Day Trip = 17.1% Overnight Trip = 12.9% Northern Great Plane Day Trip = 5.1% Overnight Trip = 9.5% Lake Tisza Day Trip = 0.7% Overnight Trip = 2.0% Southern Great Plane Day Trip = 6.4% Overnight Trip = 9.3%

Source: HNTO The most popular foreign destinatinations of day trips: Austria (72.4%) and Slovakia (15.3%). The most popular foreign destinations of overnight trips: Austria (13.2%), Croatia (12.2%), Romania (11.4%). Day trip = a one-day trip without an overnight stay, when a member of the household spends less than a day in another settlement, and his/her purpose is not to work or to study. Overnight trip = a trip when a member of the household spends at least one night away from his/her place of residence, his/her purpose is not to work or to study, and the period spent away from home does not exceed one year. Main holiday = the major travel of the household in the given period which involves at least two members of the household (unless it is a single household).

Tourism in Hungary

2010


Means of Transport - Domestic Overnight Trips

Car 61.7% Scheduled Bus 18.0% Train 14.9% Charter Bus 3.1% Other 2.2%

Source: HNTO Influencing Factors of Decision-making of Domestic Travellers Invitation from friends & relatives Experience of former visit Recommendation from friends & relatives Internet – site Brochure Radio Television Press Internet – social media Travel agency Internet – forum, blog, etc. Information office (Tourinform) Travel fair Advertising Other 60%

40%

20% Day Trip

0%

20%

40%

60%

Overnight Trip

Among people travelling only in Hungary. Altogether 16.5% of the Hungarian travellers were influenced by the internet. (2006: 5.7%) Source: HNTO Information Sources of Domestic Travellers Internet – site

67.0%

Information from friends & relatives

60.1%

Brochure

35.6%

Travel book

33.3%

Map

33.1%

Local people

19.3%

Television

15.4%

Internet – forum

12.8%

Information office (Tourinform)

10.8%

Internet – social media

10.4%

Press

10.3%

Travel agency

10.2%

Travel fair

5.9%

Radio

4.9%

Other

12.3%

Among those who gather information. Altogether 69.3% of the Hungarian travellers used the internet. (2006: 57.8%) Source: HNTO

Tourism in Hungary

2010


Accommodation Used by Domestic Travellers (2006, 2010) Private (free of charge) (42.5%; 52.9%) Second home (15.9%; 10.9%) Hotel (10.1%; 10.3%) Private (paid) (6.2%; 3.9%) Apartment (4.5%; 7.5%) Guesthouse (5.5%; 4.9%) Camping site (4.4%; 2.8%) Company resort (2.6%; 1.1%) Youth hostel (1.6%; 1.6%) 2006

Camping site (free of charge) (0.3%; 0.2%)

2010

Tourist hostel (2.4%; 0.9%) Other (4.0%; 3.0%)

Source: HNTO Motivation of Domestic Travellers Visiting friends & relatives Waterside activities Health & wellness Second home Curing Cultural events Sightseeing Mountain holiday School trips Business trips Pilgrimage, religious tourism 0%

5%

10%

15%

20%

25%

30%

35%

40%

Overnight Trip

Day Trip

Ranked by overnight trip. Motivations mentioned at least by 2% of the people.

Source: HNTO

Seasonality of Domestic Trips (December 2009 – November 2010) 25% Day Trip Overnight Trip

20% 15% 10% 5% 0% XII.

I.

II.

III.

IV.

V.

VI.

VII.

VIII.

IX.

X.

XI.

Source: HNTO

Tourism in Hungary

2010

Representatives of HNTO abroad AUSTRIA [email protected] www.ungarn-tourismus.at BELGIUM [email protected] www.visithongrie.be; www.visithongarije.be www.hongaarsverkeersbureau.nl CHINA [email protected] www.xiongyali.cn the CZECH REPUBLIC [email protected] www.madarsko.cz DENMARK [email protected] www.ungarn.dk FRANCE [email protected] www.hongrietourisme.com GERMANY [email protected] www.ungarn-tourismus.de ITALY [email protected] www.turismoungherese.it JAPAN [email protected] www.hungarytabi.jp

POLAND [email protected] www.wegry.info.pl ROMANIA [email protected] www.hungarytourism.ro RUSSIA [email protected] www.hungary.ru; www.vengria.ru SLOVAKIA [email protected] www.madarsko.sk SPAIN [email protected] www.hungriaturismo.com SWEDEN [email protected] www.ungernturism.org; www.ungarnturisme.com UKRAINE [email protected] www.ugor.com.ua UNITED KINGDOM [email protected] www.gotohungary.co.uk UNITED STATES OF AMERICA [email protected] www.gotohungary.com

Abbreviations used in the publication HCSO: Hungarian Central Statistical Office, CBH: Central Bank of Hungary, HNRF: Hungarian National Recreational Fund. Terms used in the publication Commercial Accommodation: according to the IKIM order 45/1998 (VI.24.) modified by GKM order 54/2003 (VIII.29.), licensed accommodation facilities built for commercial purposes (hotels, guesthouses, tourist hostels, youth hostels, bungalows, and camping sites). The publication is based on 2010 preliminary data of the HCSO. The final data will be published in the summer of 2011. The publication is also available in Hungarian. Hereby we would like to thank the Hungarian Central Statistical Office for its contribution. Hungarian National Tourist Office As the national tourism marketing organisation, HNTO’s main objective is promoting Hungary’s tourism attractions and services to increase the receipts from incoming and domestic tourism.

Imprint Free copy Published by the Hungarian National Tourist Office H-1115 Budapest, Bartók Béla út 105–113. Design: VIVA Media Holding • Printed by Pauker Nyomdaipari Kft. For more information please visit www.hungary.com > Market Intelligence