ICSC CEE Retail Real Estate Conference

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Sep 22, 2016 - Almost all the CEE countries are experiencing good economic results, which is ... Official Social Wall Sp
ICSC CEE Retail Real Estate Conference Destination CEE: A Thriving Retail Marketplace

22 September 2016 • Andels Hotel Prague, Czech Republic



ICSC Global Partner

ICSC European Partners


ICSC Czech Republic National Committee Sponsor

Retail hotspots across the CEE Retailers’ perspectives on digital advancement

Event Supporters

Shopping centres fuelling local economies Retail innovations - how will they revolutionise our industry? Official Social Wall Sponsor

Showcasing awards-winning designs from the CEE Media Partners

“This first CEE event organised by ICSC is very important at a time when the real estate investment volume in the area has increased significantly over the last few years surpassing €5 billion in H1 2016. Almost all the CEE countries are experiencing good economic results, which is heavily linked to the development of retail sector with major projects attracting the attention of developers, investors and retailers. ICSC, as the voice of the industry, has decided to shine the spotlight on the opportunities in this exciting part of the world.” Philippe Beurtheret, Conference Chair, Director, Immochan Hungary

ICSC gratefully acknowledges the contribution of the members of the Programme Planning Group who have dedicated their time to develop the programme.

Programme Planning Group Conference Chair:


Philippe Beurtheret Director, Immochan Hungary

Cristina Dumitrache, MRICS Head of Slovakia, Managing Partner, Cushman & Wakefield Sanja Vladovi Marketing Director, Arena Centar upravljanje Tijana Vujovi , CSM CEO, Confluence Property Management








• Be inspired by award-winning marketing campaigns which recognise best practice and outstanding performance Supersam Comeback! Gold winner, 2016 ICSC Solal Marketing Awards Małgorzata Szychułda, MRICS Head of Retail Asset Management, Knight Frank Sp. z o.o. Wing of Love, Bronze Lion - Entertainment, 2016 Cannes Lion Awards Igor Mladinovi Chief Creative Director, Imago reklamna agencija

Conference Chair: Philippe Beurtheret Director, Immochan Hungary Conference Moderator: Andrea Carpenter Writer and Communications Consultant, Property Industry 09:10

MACRO-ECONOMIC OUTLOOK AND RETAIL PROPERTY MARKET FORECAST • Opportunities and risks in today’s geopolitical landscape • How does the crisis in Russia impact the CEE region? • What impact will Brexit have on the CEE? • How does population and purchasing power vary across the region? Andreas Schwabe, CFA Senior Economist CEE, RBI





RETAILERS’ INSIGHT • Location, location, location: brands’ strategies • What challenges do retailers face when operating across borders? To what extent is state intervention a factor? • The digitalisation of retail – the optimum conditions for retail success Martin Machac Director Real Estate - Germany, Switzerland, Austria, Czech Republic, Poland, Hungary, Foot Locker Europe Burç Korkmazlar International Expansion Manager, LC Waikiki



RETAIL INNOVATION SPOTLIGHT ON 3D PRINTING AND VIRTUAL REALITY • How will 3D printing technology revolutionise the retail industry and the production process? • What obstacles lie ahead, and what improvements or changes need to happen to overcome these obstacles? • How are big retailers implementing 3D printing into their strategy and store experience? Tomas Michalek Co-Founder, MakersLab and Mayor, 3D Hubs’ Prague Community • Virtual reality (VR) – delivering customised, shopping experiences for everyone • How will VR emulate the social aspect of shopping? • What is the potential for VR in retail? Hrvoje Prpic CEO, Trillenium (UK) Ltd




SUCCESSFUL (RE-)DEVELOPMENT • Case study: hear first-hand from an award-winning scheme in the CEE • What has been the lasting impact in terms of customer approval and financial returns? Slawek Murawski Director, Manufaktura


THE DEVELOPMENT OF THE OUTLET MARKET • The growing outlet market in the CEE, often positioned as an innovation in the region • How to manage outlets compared to other retail formats Sebastian Sommer Development Director - Northern Europe, Neinver


SECURITY TRENDS • What has changed in security over the last few years • How building owners have changed their views on security Mark Pritchard Business Manager for Foreign Affairs, Mark2 Corporation Czech a.s

RETAIL – BUILDING COMMUNITIES AND FUELLING ECONOMIES • Changing consumer behaviour places shopping centres at the heart of the community • The increasing availability of food and beverage and leisure offerings to meet customers’ needs • Refocusing strategies to meet retailers’ needs • Consumer spending as a driver for growth and economic recovery • To what extent is state intervention a factor when it comes to the planning process and opening hours? Panellists: Brian Jenkins Managing Director, CEE, Multi Corporation Scott Dwyer CEO, Atrium Poland Real Estate Management Dietmar Reindl COO, Immofinanz AG Moderator: Bill Kistler Executive Vice President & Managing Director- EMEA, ICSC



THE THRIVING CEE RETAIL MARKET SPOTLIGHT ON AUSTRIA, CROATIA, CZECH REPUBLIC, HUNGARY, POLAND, SERBIA AND SLOVAKIA • Fascinating insight into the region’s retail hotspots, latest (re) developments and refurbishments, and real estate transactions • The convergence of retail trends in CEE and Western Europe • How do operators adapt their business models when working across borders? • Why an influx of South African investors are targeting European retail property Cristina Dumitrache Head of Slovakia, Managing Partner, Cushman & Wakefield Pavel Klimes Senior Director, CBRE Jan Kotrbá ek Partner, Head of Retail Services, Cushman & Wakefield Fabrice Paumelle Head of Retail CEE, BNP Paribas Real Estate Andrew Peirson Managing Director - SEE & Romania, JLL



KEYNOTE: CONSUMER LIFE AND DISRUPTIVE INNOVATION • How social and cultural changes impact on individuals • How these shifts impact on engagement levels with products and services • How are retailers adapting their strategies and concepts to respond to consumers’ changing behaviour? • What is the role of innovation and technological advancements? Dr. Robert Per evi Regional Head Market Opportunities & Innovation CEE-META, Research Consultant Consumer Experiences, GfK Croatia








Prague The Style Outlets is only 5 minutes away from Václav Havel Airport and 25 minutes away from Prague's downtown. The 90-minute catchment area provides more than 4.5 million residents, with an average purchasing power 40% above the typical CEE shopper. In addition, Prague is visited each year by 6.6 million tourists and this number is growing.

EVENT SUPPORTERS Atrium European Real Estate is a leading owner and manager of shopping centres in Central and Eastern Europe. Atrium specializes in food-anchored shopping centres in strong locations across the region, balancing the stability of revenues from sales of groceries, fashion and day-to-day products with the opportunity of emerging markets’ growth prospects. Atrium is active in Central and Eastern Europe. As of 31 March 2016, Atrium owns 67 properties, all managed internally with two exceptions, with a total gross leasable area of approximately 1.1 million m² and a total market value of approximately €2.6 billion. The income-producing properties are predominantly located in Poland, the Czech Republic and Slovakia.

IKEA Centres is IKEA Group’s global shopping centre company. Together with IKEA stores and our tenants, we create inspiring and family friendly meeting places for the many people. IKEA Centres is active in 14 countries, with a total of 40 shopping centres, 25 retail parks and 20 projects in the pipeline across China, Czech Republic, Finland, France, Germany, Italy, Norway, Poland, Portugal, Russia, Slovakia, Spain, Sweden and Switzerland. With more than 3.2 million m2 of retail space accommodating 1,500 brands and more than 6,500 shops, our retail destinations welcome more than 450 million visitors each year.

MK Illumination creates tailor-made experiences that connect with people’s emotions through festive lighting, decoration, interactive worlds.  We deliver decorative solutions for every occasion and in size and scale.  As a global business with local expertise, MK Illumination leads the way in design, innovation, technical excellence service and sustainable solutions.  MK Illumination provides a comprehensive service in three main areas: Retail Real Estate, Leisure and Public Spaces.  Offering three main product areas: Lighting, Decorations, Grottos and animation.  MK Illumination maintains independently run subsidiaries in 29 countries, allowing each business to benefit from a global approach linked with local knowledge.  With a strong reputation for being full service, MK Illumination manufacture, design, create and install lighting and decoration concepts for all occasions, having brought Christmas to some notable clients including Bluewater, MyZeil ECE Frankfurt, HBf Vienna, INTU Metrocentre, Manchester Arndale UK, Avia Park Moscow and Emporia Steen & Strom Malmö to name a few.  We have a passion for enlightening your vision!

Unibail-Rodamco SE is Europe’s largest listed commercial property company, with a presence in 12 EU countries, and a portfolio of assets valued at €37.8 billion as of December 31, 2015. As an integrated operator, investor and developer, the Group aims to cover the whole of the real estate value creation chain. With the support of its 1,995 professionals, Unibail-Rodamco applies those skills to highly specialised market segments such as large shopping centres in major European cities and large offices and convention & exhibition centres in the Paris region. Unibail-Rodamco seeks to continually improve the customer experience, by combining excellent operational skills with innovation, therefore setting the bar for tomorrow’s retail landscape. The Group distinguishes itself through its focus on the highest architectural, city planning and environmental standards. Its long term approach and sustainable vision focuses on the development or redevelopment of outstanding places to shop, work and relax.

The International Council of Shopping Centers 29 Queen Anne's Gate London SW1H 9BU United Kingdom

+44 20 7976 3100 www.icsc.org/europe [email protected]