Most people don't plan on making a bad video, but they do fail to plan. We start by understanding your company, brand, a
Our Production Process Not all production processes are created equal. A typical 60 second video takes us more than 100 hours to complete. We believe our process has the power to unearth great stories. That’s why we follow it so carefully.
Planning Most people don’t plan on making a bad video, but they do fail to plan. We start by understanding your company, brand, and ultimate goals. Next we do a competitive analysis and an audience assessment. Then the fun begins. We do a preliminary UX audit to understand where the video will live and how your audience will discover it.
# Copywriting Writing a good script requires knowing your audience and knowing your goal. That’s why Steps 1 and 2 are so important. Copywriting gets us into the details. Our typical projects go through two rounds of revisions to make sure that every word has purpose and meaning.
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$ Casting There is a lot of great talent out there. Finding it can be the tricky part. That’s why we maintain great relationships with voice over actors, on-screen actors, and casting partners. So when it comes time to find the right talent, it’s as painless as possible.
& Production Our team stays on top of the latest technology for filming. From cinema cameras to motion control equipment, we bring only the best to the table. Don’t know what those terms mean? That’s OK. We’ll teach you and make something great in the process.
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! Concepting Creative ideas are everywhere. Creative ideas that are relevant to what you are trying to accomplish, those are more rare. We consider your competitors and also look cross industry to find creative concepts that will inspire your audience and inform the creation of the video.
" Storyboarding Let’s face it, animating and filming on location are some of the most expensive elements of the production process. So getting the storyboarding right is critical. Two rounds of revisions provide the piece of mind to know that we’re on our way to producing something amazing.
% Pre-Production Location scouting. Permitting. Insurance. Logistics. There are a lot of variables to handle before a shoot. We make sure they’re handled seamlessly.
' Post-Production Stories can come to life in post-production. That’s why some production companies will farm out this part of the process. We spare no detail. Color Correction & Grading, Sound Mixing, Shot Matching, and many other elements are a standard for our team.
