Oracle Fusion CRM. Oracle Fusion Customer Relationship Management (CRM)
is a 100% open, standards-based set of integrated CRM modules that improves ...
INFORMATION DRIVEN ENTERPRISE Oracle Fusion CRM
Oracle Fusion Customer Relationship Management (CRM) is a 100% open, standards-based set of integrated CRM modules that improves the way sales professionals work. Unlike traditional CRM systems that focus only on transaction processing, with collaboration, reporting, analysis, and exception management as an afterthought, Oracle Fusion CRM is designed to deliver unprecedented business insight into sales performance management.
Comprehensive sales suite solution drives better sales performance management Role-based user experience provides sales, marketing and customer service departments with information when they need it Modular, flexible, and extensible approach for rapid adoption 100% standards-based infrastructure reduces the cost of staffing, implementation, and maintenance Available on demand or on premise
Address the Sales Executive’s Dilemma How to increase revenue while managing costs is a constant challenge for sales executives. To optimize sales performance and successfully compete in today’s environment, sales executives should focus on three key areas: sales planning, sales prospecting, and sales rep productivity. Oracle Fusion CRM delivers in all three areas to help sales reps produce better results and help sales executives attain revenue goals. Maximize Revenue Potential with Better Sales Planning Precious time is often wasted while sales strategy from the top trickles down to the field in the form of territory assignments, quotas, and compensation plans. For large enterprises, the sales planning process can be incredibly complex, with countless hours spent on hundreds of spreadsheets that need to be reconciled across multiple groups. The process is error prone and difficult to adjust to accommodate ongoing changes in resource staffing and new product introductions. In the meantime, sales reps are left in a state of limbo in which they don’t know what accounts to pursue, what products to sell, or how they will be compensated. Frequently, opportunities are unevenly distributed across territories, leaving some sales reps to frantically chase after leads while others are burdened with more opportunities than they can handle. The end result? Lost revenue. Oracle Fusion CRM’s sales planning solution addresses this revenue leakage with an integrated territory management, quota management, and incentive compensation solution to quickly and easily design, execute, and modify sales plans and monitor performance to plan. Generate Higher-Quality Leads with Smarter Prospecting Oracle Fusion CRM mines and analyzes information from past customer purchases to give salespeople the insight on what to sell to whom, based on revenue potential, close probability, and estimated time to close. With Oracle Fusion CRM, sales reps can also take campaign management into their own hands, creating professional campaigns that leverage best practices from within the organization yet are personalized for each prospect.
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Increase Productivity with Less Reporting, More Selling Social collaboration, competitive insights, and contextual analytics are embedded throughout Oracle Fusion CRM. Integration with mobile devices and everyday applications such as Microsoft Outlook ensures that sales reps can access and capture valuable customer information as they go about their daily tasks.
Customer Relationship Management Customer Master
Sales
Marketing
Incentive Compensation
Mobile & Outlook Integration
Territory Quota Management
Oracle Fusion Marketing Fusion Marketing enables marketing organizations to gain insight through embedded analytics to better understand where to invest their marketing dollars; drive more revenue by leveraging best-in-class marketing and prospecting capabilities; improve lead conversion with robust lead management and predictive lead recommendation capabilities; and do more with less by leveraging built-in collaboration, automation and shared best practices. These capabilities are enabled with an integrated marketing and lead management solution built on top of a modern, standards based platform with a common database that is shared by both sales and marketing teams. Oracle Fusion Marketing empowers marketing executives and campaign managers with analytical capabilities that leverage the entire CRM database with access to complete sales and marketing data. This allows marketing teams to not only measure the outcomes from individual campaigns, but also measure marketing’s impact and contribution to overall revenue. Additionally, leveraging insight gleaned from role-based dashboards and reports, and the shared CRM database, marketers can create highly targeted customer segments by using Fusion Marketing’s robust segmentation engine.
INFORMATION DRIVEN ENTERPRISE
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Oracle Fusion CRM
Oracle Fusion Marketing offers best-in-class, multi-channel marketing and prospecting features to enable marketing, telesales, inside sales, indirect channels and field sales organizations to run demand generation and lead nurturing campaigns. Minicampaign functionality has been designed to help marketing users run discrete and simple campaigns. Multi-stage campaigns have been designed to help marketers run long running nurture campaigns or sophisticated campaigns that require marketing to collaborate and coordinate activities with sales. Fusion Marketing’s multi-channel campaign capabilities allow marketers to run campaigns using out-of-the-box channels like email, SMS, microsites and landing pages. Also, marketers can extend the platform to add additional vendors to support channels like direct mail, webinars etc. The campaign management module provides rich capabilities like personalized and dynamic email, A/B testing to test different messages within the same campaign, and a built-in scheduler to automate repeatable tasks. Automated nurture campaigns allow marketers to significantly increase the number of campaigns they can execute, thereby increasing the volume and quality of leads produced.
sales an option to personalize communications for each individual contact in the campaign. Sales can use a simple, wizardbased campaign designer to quickly pick the right template, the right leads, and launch the campaign in a matter of minutes. Oracle Fusion Transactional Business Intelligence Oracle Fusion Transactional Business Intelligence for Customer Relationship Management (CRM) is a comprehensive analytic solution that provides timely, fact-based insight into the sales and marketing processes. It provides new levels of information richness, usability, and reach to users throughout the enterprise. All users, from sales executives to front-line sales representative to channel sales managers get up-to-the-moment, complete, and in-context insight, insight that is personalized, relevant, and actionable. The benefits are faster and more informed decisions that help you compete more effectively, lower costs, and achieve better results.
Marketers can empower lead follow-up teams and field sales teams with pre-defined templates to ensure that corporate brand, style and messaging guidelines are enforced while giving
Capabilities
Business Benefit
Equitable distribution of revenue opportunities among sales
Maximize revenue with better sales planning
reps for optimal sales coverage
Integrated territory management Quota management and incentive compensation alignment Advanced forecasting
Shorter time between sales planning and sales execution Easy monitoring and adjustment of performance to plan
Improve sales pipeline with smarter prospecting Shortened sales cycle White space analysis of hidden opportunities in new and exist- Highest potential leads most likely to close ing accounts Improved lead nurturing Advanced lead management Sales campaigns
Increase sales efficiency and effectiveness through greater Higher win-rates with quick access to the right information at productivity
the right time
360-degree view of the customer Contextual intelligence and collaborative social networks Mobile and desktop integration
Shared best practices across sales teams Increased user adoption and faster response to customer requests
Softecon Enterprise Ltd ▪ Λ. Χαλκάνωρος 45Δ, 2540 Δάλι, Λευκωσία, Τηλ:+357 22521954 ▪ Αχαρνών 335, 11145, Αθήνα, Τηλ: +30 210 2117200, Fax: +30 210 2117221 e-mail:
[email protected], www.softecon.com
