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Integrating the voice of the consumer within the value ...

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Integrating the voice of the consumer within the value chain: a focus on val... Morven G McEachern; Monika J A Schroder. The Journal of Consumer Marketing; ...
Integrating the voice of the consumer within the value chain: a focus on val... Morven G McEachern; Monika J A Schroder The Journal of Consumer Marketing; 2004; 21, 7; ABI/INFORM Global pg. 497

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