interactive shopping modules interactive shopping modules

CASE STUDY

E-commerce site with highly

interactive shopping modules Abstract Our Customer, a leading U.S based sports accessory manufacturer, was facing challenges with their existing e-commerce site and a non-functional mobile site, entering their busy seasonal sales period. We developed a new e-commerce site with custom developed features on a new platform. The new site not only resolved the existing issues but also accommodated new functionalities that provide great user-experience and would propel users to buy the products of their choice.

BOSTON | CHICAGO | CINCINNATI | CLEVELAND | COLUMBUS | INDIA

2245 Enterprise Parkway East, Twinsburg, OH 44087, Tel: (330) 963-0044, Fax: (330) 963-3566 Email: [email protected] www.vertexcs.com

Business Challenge Our customer is a leader in the Sports

Phase – 1: To patch the existing e-commerce environ-

accessory business. They had a

ment and fix the Inventory issue between the site and

non-functioning Mobile/iPad site and an

Microsoft Dynamics (Great Plains).

existing unreliable e-commerce site. Additionally, competitors had all recently

Phase – 2: To evaluate new e-commerce platforms that would be more suitable for the needs and implement a

upgraded their e-commerce sites and theirs was now outdated for the industry.

new e-commerce site on the selected platform. Over and above, to build a new custom inventory sync tool

The issues with the site were that the

to make sure inventory gets properly managed.

features were inoperable due to being done through unreliable 3rd party software. Above all, the biggest issue was that the inventory was not properly syncing with the Microsoft Dynamics (Great Plains) ERP system, and the inventory numbers were misrepresented in the site. This caused great confusion for users of the site and back-office customer service representatives having to field calls on availability of items. The problem with the inventory sync was due to a 3rd party inventory connector that was defective and needed to be fixed. At the time of initiating the engagement, the customer was entering the peak season for sales and was looking at potential losses due to lack of a fully operational e-commerce site.

Developed a completely new e-commerce site that had enhanced functionalities to propel users to customize the products of their choice and purchase them online.

Phase – 1 Identified all outstanding issues Identified 12-15 third-party software vendors that had software running on the site Worked with 3rd party vendors to get each one functioning properly In certain cases where third-party vendors had gone out of business, built a custom solution to duplicate functionality

Phase – 2 Evaluated multiple platforms and chose a platform based on a layout template the client was interested in, had the most out of the box functionality to save on customizations costs Mobile friendly, and the most secure technology platform

Vertex Solution Vertex

Solution Highlights

conducted

a

comprehensive

assessment of the existing site, the platform it was built on and its integrations

Built a custom Configurator, which allows users to customize the sporting merchandise to their needs

business use cases. After the due

Built a solution that would sync seamlessly bi-directionally between Microsoft Dynamics (Great Plains) and the e-commerce site

diligence

Integrated with Payment Gateway

with third-party software and different and

approaching

considering

peak

business

the

fast

season,

Vertex proposed a phased approach to the solution to accommodate immediate sales transactions.

Streamlined the purchase process from 6 clicks to 3 clicks Built dashboards to obtain Marketing Analytics, Web Analytics and several user-specific metrics


BUSINESS VALUE 115% increase in YoY sales 26% increase in YoY web traffic Supply Chain improvements due to Inventory syncing properly 50% reduction in number of calls to Customer Service due to Proper inventory syncing, more FAQs on the site and improved Order Tracking Lowered annual licensing costs incurred by 3rd party software

About Us Vertex is a CMMi Level-3 IT consulting organization that engages with its customers at a strategic level and provides ‘thought leadership’. Vertex’s team of Solution Scientists craft innovative solutions, with a holistic view, that make businesses smarter. Vertex acts as an advisory partner, aligning its offerings with the business goals and objectives of its customers.

For more information, reach us at [email protected]

2245 Enterprise Parkway East, Twinsburg, OH 44087, Tel: (330) 963-0044, Fax: (330) 963-3566 Email: [email protected] www.vertexcs.com
