International Journal of Market Research - Warc

Download PDF
5 downloads 58 Views 3MB Size Report
Comment
International Journal of Market Research Vol. 52 Issue 1. 1. IJMR Research Methods Forum: 'Start listening, stop asking'. The. second. Research. Methods.
Editor2o419

Editorial

• Some

2

leads

Forum: Perspectives on data mining

International Journal of Market Research Vol. 52 Issue 1

15

Do institutions really influenh0fT16P.3titutions rP17P17f

International Journal of Market Research Vol. 52 Issue 1x2

Do institutions really influence pt6031lly influence pt6031lly

Int-b4-2 4-1t4-1035

4-103

Do institutions really inf37taf2 iMnly5 0 4io-ll-21(iMg)10(-23io--Mw)03ions?

Iw.4961x2

Do institutions really influence political participation?

32

International Journal of Market Research Vol. 52 Issue 1

literature. They are

33

introduces the broad categories of methodologies to measure CBBE. Although the whole purpose of setting up a brand equity monitor is lText