The CLAAS parent plant is the world‘s largest and most modern harvesting machine manufacturing facility. The harvester LEXION, TUCANO, AVERO and DOMINATOR combine harvester models, plus JAGUAR forage harvesters and XERION 4x4 large tractors are manufactured at the plant on four assembly lines. 7
15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
CLAAS – Strategic growth markets
Russia North America
Asia
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
AGENDA
1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
CLAAS Group Strategy Process Strategic Planning
A
C
B Group Strategy Meeting
BU Strategy meeting
Input
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
Finalisation bottom-up MTP
E
D Approval
Annual Budget
Target setting
Exercise: International management, here: Strategy meeting Situation: Every year there is a strategy meeting for the BU Grain. This year it will take place in India with focus on Asia. The output of the strategy meeting will be the base for the 5-yearsbudget for the whole BU Grain and is therefore an important input/milestone to secure growth for CLAAS. The meeting goes over 5 days. In general there are 2 CEO from each factory plus some experts from product management, R+D, production and sales. Topic 1: a. You are responsible for the organization of the strategy meeting. Please work out an agenda considering the main topics needed for the preparation of the 5-years-budget later on. Please give a rough time indication (in 1/2 days), no details regarding timeline necessary. b. What are key success factors for growth in emerging markets from a production company‘s point of view?
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
Exercise: International management, here: Strategy meeting Situation: Every year there is a strategy meeting for the BU Grain. This year it will take place in India with focus on Asia. The output of the strategy meeting will be the base for the 5-yearsbudget for the whole BU Grain and is therefore an important input/milestone to secure growth for CLAAS. The meeting goes over 5 days. In general there are 2 CEO from each factory plus some experts from product management, R+D, production and sales. Topic 2: a. How do you secure an efficient meeting with sustainable results? Please give 3 key points each for the preparation, execution and follow up of the stratey meeting. b. On top, please give us your ideas (at least 5 points) how to manage cultural diversity in order to build up a successful international management team for the BU Grain.
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
AGENDA
1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results
13
15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
AGENDA
1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results
