International Management

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CLAAS Symposium an der Hochschule Osnabrück. 2. AGENDA. 1. ... manufacturing facility. The harvester LEXION, TUCANO, AVERO and DOMINATOR.
Agrartechnik als Zukunftsaufgabe 15. März 2013

International Management How to manage growth in an emerging market environment Ulla Wellensiek / Gerhard Freitag

AGENDA

1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results

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CLAAS Symposium an der Hochschule Osnabrück

AGENDA

1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results

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CLAAS Symposium an der Hochschule Osnabrück

CLAAS – Organisation

Shareholder committee Advisory board Group executive board Technology & Quality

Controlling/ Accounting

Marketing & Strategy

Corporate functions KGaA

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Tractor

Grain

Business units

Forage

Sales

CLAAS - Product offer Business Unit Grain Combines Combines

Forager Forager

4x4 4x4 large large Tractor Tractor

LEXION

JAGUAR

XERION

367 - 884 PS Produced in Germany

362 - 524 PS Produced in Germany

305 - 598 PS Produced in Germany and USA TUCANO

204 - 326 PS Produced in Germany and Russia AVERO / DOMINATOR

125 - 198 PS Produced in Germany CROP TIGER

62 - 118 PS Produced in India 5

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CLAAS Symposium an der Hochschule Osnabrück

CLAAS – Business Unit Grain

CLAAS Selbstfahrende Erntemaschinen GmbH Harsewinkel

OOO CLAAS Krasnodar Krasnodar

CLAAS of Omaha Ltd. Omaha

CLAAS Hungaria Kft. Törökszentmiklos

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CLAAS India Pvt. Ltd. Chandigarh

Business Unit Grain – Site Harsewinkel

The CLAAS parent plant is the world‘s largest and most modern harvesting machine manufacturing facility. The harvester LEXION, TUCANO, AVERO and DOMINATOR combine harvester models, plus JAGUAR forage harvesters and XERION 4x4 large tractors are manufactured at the plant on four assembly lines. 7

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CLAAS Symposium an der Hochschule Osnabrück

CLAAS – Strategic growth markets

Russia North America

Asia

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AGENDA

1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results

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CLAAS Symposium an der Hochschule Osnabrück

CLAAS Group Strategy Process Strategic Planning

A

C

B Group Strategy Meeting

BU Strategy meeting

Input

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Finalisation bottom-up MTP

E

D Approval

Annual Budget

Target setting

Exercise: International management, here: Strategy meeting  Situation: Every year there is a strategy meeting for the BU Grain. This year it will take place in India with focus on Asia. The output of the strategy meeting will be the base for the 5-yearsbudget for the whole BU Grain and is therefore an important input/milestone to secure growth for CLAAS. The meeting goes over 5 days. In general there are 2 CEO from each factory plus some experts from product management, R+D, production and sales.  Topic 1: a. You are responsible for the organization of the strategy meeting. Please work out an agenda considering the main topics needed for the preparation of the 5-years-budget later on. Please give a rough time indication (in 1/2 days), no details regarding timeline necessary. b. What are key success factors for growth in emerging markets from a production company‘s point of view?

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Exercise: International management, here: Strategy meeting  Situation: Every year there is a strategy meeting for the BU Grain. This year it will take place in India with focus on Asia. The output of the strategy meeting will be the base for the 5-yearsbudget for the whole BU Grain and is therefore an important input/milestone to secure growth for CLAAS. The meeting goes over 5 days. In general there are 2 CEO from each factory plus some experts from product management, R+D, production and sales.  Topic 2: a. How do you secure an efficient meeting with sustainable results? Please give 3 key points each for the preparation, execution and follow up of the stratey meeting. b. On top, please give us your ideas (at least 5 points) how to manage cultural diversity in order to build up a successful international management team for the BU Grain.

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CLAAS Symposium an der Hochschule Osnabrück

AGENDA

1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results

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CLAAS Symposium an der Hochschule Osnabrück

AGENDA

1. Introduction 2. Business Unit Grain 3. Exercise International management, here: Strategy meeting 4. Work in groups 5. Documentation of results

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CLAAS Symposium an der Hochschule Osnabrück

Documentation of results

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