International technology diffusion and International ...

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Oct 21, 2016 - The flying geese paradigm is a model for international division of labor in East Asian countries based on dynamic comparative advantage. LG.
Serial study: International technology management

INTERNATIONAL TECHNOLOGY DIFFUSION AND

INTERNATIONAL BUSINESS International School of Technology and Management, Feng Chia University, Taichung, Taiwan OCT, 21, 2016

Lawrenzo H.C. Huang Ph.D.

Globalization has highlighted changes in national technological capabilities. Blyde (2001) Keller (2004)

Productivity

Employment Population 21th 20th

19th 1776/7/4

Primary sector

18th

17th 13th

Cold War WW II:1939~1945 WW I:1914~1918 International Business

14th

15th

Rinascimento

16th 1492

1602

The era of “ Multidomestic Company ” The era of “ East India Company ”

1519~1522

Time

The economic sector change I

Primary sector

II

Secondary sector

Employment

Time

III

Tertiary sector

Nature Technique Plant +

Nature Material

+ Technique

Industry

Community Land

Labor

Exchange System

Technique

Nature Power

Specific Artificial Power

Industry

Row Material

TECHNIQUE

Mass Production

Direct Export

Intermediate Export

Product Export

Community Land

Exchange System

Labor Technique Nature Power

Under

“Developing”

Specific

Industry

Artificial Power

“Developed”

The Internationalization Pattern Wholly Owned Subsidiary mode, WOS Merge and Acquisition, M&A

Stage

International Joint Venture mode, IJV

FDI

License or Franchise mode

Export mode

Internationalization

Pre-FDI

IB appear? Firms

Domestic Firms International Firms

Non-multinational Corporations Multinational Corporations

Multidomestic Companies Global Companies

Market Place DEMAND versus SUPPLY

Administration Localization (indigenous) versus Globalization

Typology for MNCs HIGH

Cost pressures LOW

Bartlett & Ghoshal Model of International Strategy, 1989

Global Strategy

Transnational Strategy

International Strategy

Multinational Strategy

Pressure for local responsiveness

HIGH

Flying Geese Paradigm Akamatsu,1962 TTec echhno nolo loggy y

ThaiCo

LG

SONY

TECHO

yy g o Haier ool log n cchhn e TTe an advanced technology from a leading country moves from country to country and from value segment to value segment. The flying geese paradigm is a model for international division of labor in East Asian countries based on dynamic comparative advantage. Hung-Chun Huang (2014, May). Exploring the structure of international technology diffusion. foresight, 16(3).

International product life cycle theory, IPLC Vernon,1966

Introduction Innovation

Technology Growth

Te chn ology effec t

Technology diffusion

Developed Country

Technology Maturity

Technology diffusion

Other Developed Countries

Other Developing Countries

Time

Hung-Chun Huang (2014, May). Exploring the structure of international technology diffusion. foresight, 16(3).

Geographic localization of international technology diffusion Keller (2002) ∞ Diffusion Utility

0

Distance



Hung-Chun Huang (2014, May). Exploring the structure of international technology diffusion. foresight, 16(3).

Pervious Perspective Flying geese paradigm Akamatsu,1962

TTec echhno nolo loggy y

International product life cycle, IPLC Vernon,1966 y g o l o n h c e T

Introduction Innovation

Technology Growth

Technology Maturity

Cascade-like diffusion Technology diffusion

Developed Country

gyy oolo log n chhn TTeec

Technology diffusion

Other Developed Countries

Other Developing Countries

Time



Diffusion Utility

Geographic localization of international technology diffusion, Keller (2002)

0 0

Distance



Hung-Chun Huang (2014, May). Exploring the structure of international technology diffusion. foresight, 16(3).

Cascade-like diffusion TT ee cc hh nn oo lo gg lo yy

y g o l o n h c e T

Flying geese pattern

Developed Country

Global Network

Time

IPLC

Akamatsu,1962

Global Supply chain, Global outsourcing , Global R&D

Technology diffusion

Other Developed Countries

Vernon,1966

?

Other Developing Countries

∞ Diffusion Utility

Technology diffusion

gyy olo log hhnno c TTeec

Technology Maturity

Technology Growth

Introduction Innovation

0 0

Distance



Geographic localization ITD, Keller (2002)

Globalization! What structure has the technology diffusion been existed?

interactive network models Cohesive subgroup

Centralized

Hierarchy

Transitivity

Center-periphery

Ideal image map

1 0  0  0

0 0 0 1 0 0 0 1 0  0 0 1

1 1  1  1

0 0 0  0 0 0 0 0 0  0 0 0

0 0  0  0

1 0 0 0 1 0 0 0 1  0 0 0

0  0 0  0

1 0 0 0

1 1 0 0

1  1 1  0

1 1  1  1

1 1 1  0 0 0 0 0 0  0 0 0

Reduce graph

Instruction:

represent as a block

represent as a block with reflexive

Source: The images map is redrawn for Wasserman and Faust, 1994

represent as directive linkage

represent as bi-directive linkage

Results 1 0  0  0

0 0 0  1 0 0 0 1 0  0 0 1

Cohesive subgroup

0 0  0  0

0 0 0  0 0 0 0 0 0  0 0 0

1 1  1  1

Centralized

1 1 1  0 1 1 0 0 1  0 0 0

Transitivity Instruction:

represent as a block represent as a block with reflexive

Source: Adapt for Wasserman and Faust (1994)

0 0  0  0

1 0 0  0 1 0 0 0 1  0 0 0

Hierarchy

1 1  1  1

1 1 1  0 0 0 0 0 0  0 0 0

Center-periphery represent as directive linkage represent as bi-direction linkage

Embodied

A

B

C

D

A

1

1

1

1

B

1

1

1

0

C

1

1

0

0

D

0

0

0

0

Disembodied

A

B

C

D

A

1

1

1

1

B

1

1

1

0

C

1

1

0

0

D

0

0

0

0

Center-periphery patterns Core Generator

Coordinator

Follower

Absorber

Periphery

Cascade-like

vs. Radial-like

Cascade-like diffusion y g lo o n h c e T

∞ Introduction Innovation

Technology Growth

Technology diffusion

y loggy noolo chhn TTeec

Developed Country

Technology Maturity

Diffusion Utility

TTec echhn noololog gyy

Technology diffusion

Other Developed Countries Time

Other Developing Countries

0 0

Distance

Generator

Coordinator

Follower

Absorber



Radial-like diffusion

Core

Periphery

Radial-like

Diffusion

Generator

Coordinator

Follower

Absorber

Radial-like

Diffusion

BORN GLOBAL • No regional boundaries

• Quickly diversify into global markets • Large audience can be reached • Focus is set on employment and sales • Profitability is not a concern in the beginning, it is made up in the long run

BORN GLOBAL

BORN GLOBAL Travis Kalanick

International Technology Diffusion and International Business

Thanks

Radial-like diffusion Core

Generator

Follower

Coordinator

Absorber

Periphery