[n less than two. Harris has become a. ~. 1S1's Vice President for Marketi~g
years,. Richard key member of. 1S1o management. Tall and trim at.
Essays of an Information Scientist, Vol:1, p.300-301, 1962-73
Current Contents, #18, May 10, 1972
1S1’s Vice President
for Marketi~g
~ May 10, 1972 [n less Harris has 1S1o 3s,
than
years, Richard of a key member
mers, pin down what they needed, and then to coordinate efforts of people all
Tall
over
two
become
management. his comparative
responsible
posts
companies
before
valuable
bringing
experience in 1958
lurgical
at the
in large
to 1S1 the
he acquired. from
Lehigh
Uni-
with a degree in metal-
engineering.
Cornell’s
trim
belies
he has held
Harris graduated versity
and
youth
School
Graduate
of Business
work
at
was inter-
the corporation
developing needs.
Harris
of what
accomplished. products in
rupted by service in the U.S. ArmY where he dealt with problems of allied
Contents”,
officers
cost.
sent
School
for
to
the
training.
he completed
tinental a
After
the Army,
studies
marketing
first with Con-
and Steel Industries and Equipment
Cor-
most
for
and new product 1964
product
as
American
for
consumer
In 1966,
he joined
to manage
and development
the Xerox product
at a considerable three productive
programs,
him in the demanding of Market
Planning.
sonnel to provide
feels
that
presents
to the marketing
out that an explosion desirable
method
Itek had the per-
a superb technological requirements
problem
to find
potential
was
post
the
custoR.M. Harris
300
chalHe
is not the
of distributing
hired
engineering,
savings in
executive.
but in less
systems
the
the “information
post of Manager
to new market
the
years with
a tremendous
Cor-
in”information
of
his present
planning
than a year the Itek Corporation
new
projec-
one
ventures.
poration
response
figures.
plan-
with
manager
sales
advertising,
ning,
Standard
lenge points
sales promotion in
Harris
with
responsible
and
as
on
a positive print m~er! iS the production of Current
Harris assumed
explosion”
then
consultant;
Materials
poration,
in busi-
Itek,
After
current
eight
proud Depart-
Ten of those already
and those
at 1S1 in 1970.
at NYU and began
in industry:
Copper
Nuclear
Ordnance
graduate
ness administration his career
Army
Planning
are
with
productst used in
satisfy
is understandably
Itek tions
to
his Market
ment market
in designing
products
any thing. Converting that explosion to an implosion and channelling the right information to the right people at the right time is the challenge to 1S1 and to 1S1 marketing. Although 1S1’s services are known and used throughout the world, we have only begun to penetrate our potential market. This is Harris’ job. Meanwhile, we have new products in the works. Harris is already developing marketing programs for our new Social Sciences Citation buiex, new fields in
(h-rent
Contents,
research
and library
and for expanded services.
“Potential” is a word ~ck Harris uses often--his aim and his pleasure in business and in life are a realization of potential,of the people who work with him, his wife and two sons and two daughters, himself on the tennis court, and of his family as crew in the boats he sails. And, of course, of the potential of 1S1 and the fledgling information industry.
References 1. Garfield, E. A.E. Cawkell, information detective--and 1S1’sman in the U.K. Current Contents No. 40, October 6, 1971, p. 5-6. 2. -------------- Introducing Herbert S. “White,1S1’sSenior Vice President for Operations and Administration. Current Corrtents No. 4, January 26, 1972, p. 5-6. 3. -------------- Introducing Morton V. Malin, Ph. D., [S1’s Vice President for Corporate Planning and International Relations. Current Contents No. 17, April 26, 1972, p. 5-6.
301
