Introducing Richard M. Harris, ISI's Vice President for Marketing.

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[n less than two. Harris has become a. ~. 1S1's Vice President for Marketi~g years,. Richard key member of. 1S1o management. Tall and trim at.
Essays of an Information Scientist, Vol:1, p.300-301, 1962-73

Current Contents, #18, May 10, 1972

1S1’s Vice President

for Marketi~g

~ May 10, 1972 [n less Harris has 1S1o 3s,

than

years, Richard of a key member

mers, pin down what they needed, and then to coordinate efforts of people all

Tall

over

two

become

management. his comparative

responsible

posts

companies

before

valuable

bringing

experience in 1958

lurgical

at the

in large

to 1S1 the

he acquired. from

Lehigh

Uni-

with a degree in metal-

engineering.

Cornell’s

trim

belies

he has held

Harris graduated versity

and

youth

School

Graduate

of Business

work

at

was inter-

the corporation

developing needs.

Harris

of what

accomplished. products in

rupted by service in the U.S. ArmY where he dealt with problems of allied

Contents”,

officers

cost.

sent

School

for

to

the

training.

he completed

tinental a

After

the Army,

studies

marketing

first with Con-

and Steel Industries and Equipment

Cor-

most

for

and new product 1964

product

as

American

for

consumer

In 1966,

he joined

to manage

and development

the Xerox product

at a considerable three productive

programs,

him in the demanding of Market

Planning.

sonnel to provide

feels

that

presents

to the marketing

out that an explosion desirable

method

Itek had the per-

a superb technological requirements

problem

to find

potential

was

post

the

custoR.M. Harris

300

chalHe

is not the

of distributing

hired

engineering,

savings in

executive.

but in less

systems

the

the “information

post of Manager

to new market

the

years with

a tremendous

Cor-

in”information

of

his present

planning

than a year the Itek Corporation

new

projec-

one

ventures.

poration

response

figures.

plan-

with

manager

sales

advertising,

ning,

Standard

lenge points

sales promotion in

Harris

with

responsible

and

as

on

a positive print m~er! iS the production of Current

Harris assumed

explosion”

then

consultant;

Materials

poration,

in busi-

Itek,

After

current

eight

proud Depart-

Ten of those already

and those

at 1S1 in 1970.

at NYU and began

in industry:

Copper

Nuclear

Ordnance

graduate

ness administration his career

Army

Planning

are

with

productst used in

satisfy

is understandably

Itek tions

to

his Market

ment market

in designing

products

any thing. Converting that explosion to an implosion and channelling the right information to the right people at the right time is the challenge to 1S1 and to 1S1 marketing. Although 1S1’s services are known and used throughout the world, we have only begun to penetrate our potential market. This is Harris’ job. Meanwhile, we have new products in the works. Harris is already developing marketing programs for our new Social Sciences Citation buiex, new fields in

(h-rent

Contents,

research

and library

and for expanded services.

“Potential” is a word ~ck Harris uses often--his aim and his pleasure in business and in life are a realization of potential,of the people who work with him, his wife and two sons and two daughters, himself on the tennis court, and of his family as crew in the boats he sails. And, of course, of the potential of 1S1 and the fledgling information industry.

References 1. Garfield, E. A.E. Cawkell, information detective--and 1S1’sman in the U.K. Current Contents No. 40, October 6, 1971, p. 5-6. 2. -------------- Introducing Herbert S. “White,1S1’sSenior Vice President for Operations and Administration. Current Corrtents No. 4, January 26, 1972, p. 5-6. 3. -------------- Introducing Morton V. Malin, Ph. D., [S1’s Vice President for Corporate Planning and International Relations. Current Contents No. 17, April 26, 1972, p. 5-6.

301